Canon SX70 HS vs FujiFilm JV100
63 Imaging
47 Features
67 Overall
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96 Imaging
34 Features
14 Overall
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Canon SX70 HS vs FujiFilm JV100 Key Specs
(Full Review)
- 20MP - 1/2.3" Sensor
- 3" Fully Articulated Display
- ISO 100 - 3200
- Optical Image Stabilization
- 3840 x 2160 video
- 21-1365mm (F3.4-6.5) lens
- 608g - 127 x 91 x 117mm
- Released September 2018
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 1600 (Push to 3200)
- 1280 x 720 video
- 37-111mm (F3.2-4.3) lens
- 126g - 93 x 55 x 21mm
- Announced February 2010
- Additionally referred to as FinePix JV105
Sora from OpenAI releases its first ever music video Canon PowerShot SX70 HS vs. FujiFilm FinePix JV100: A Thorough Comparison for Photography Enthusiasts
In the ever-evolving landscape of consumer cameras, models span a dizzying range from ultraportable compacts to superzoom bridge cameras that aim to approximate DSLR functionality without the baggage of interchangeable lenses. Today, we pit two distinctly different cameras - the Canon PowerShot SX70 HS and the FujiFilm FinePix JV100 - head-to-head. Both arrived in the market with very different ambitions, separated not just by specs but by nearly a decade of technological advancement and target user intent.
This comparison is grounded in my 15+ years of hands-on testing and thousands of hours evaluating cameras across all genres. Rather than just regurgitate spec sheets, I’ll guide you through how these cameras perform in real shooting scenarios and what their technical underpinnings mean for your photography. By dissecting their design, image quality, performance, and versatility across common photographic disciplines, you’ll be better placed to decide which, if either, suits your needs.
Let’s dive into it.
First Impressions: Size, Handling, and Ergonomics
At first glance, these two cameras couldn’t be more different physically. The Canon SX70 HS is a hefty bridge-style camera that mimics DSLR ergonomics, while the Fuji JV100 is a compact point-and-shoot that fits crisply into a coat pocket.

The SX70 measures 127x91x117 mm and weighs a substantial 608 grams. Its SLR-like body includes a comfortable grip, a broad array of physical controls, and a sizable electronic viewfinder. This heft contributes to a stable shooting stance, especially useful when wielding its massively telephoto lens.
In contrast, the Fuji JV100 tiptoes in at a sleek 93x55x21 mm with a featherweight 126 grams. There are no pronounced grips or dials, just an ultra-simple layout primed for casual shooting or travel convenience. It’s the embodiment of “grab-and-go” but lacks the stability and refined manual control that more serious photographers crave.
Ergonomically, the SX70 impresses with well-placed buttons and a traditional exposure dial layout, giving tactile confidence during fast shooting. The JV100 sacrifices control for compactness, with minimal buttons and reliance on automatic exposure mostly.
If you prioritize handling and manual operation, the SX70 HS wins hands down. But if your priority is ultra-portability and simplicity, the JV100’s slim profile remains appealing.
Design and Control Layout: A Deeper Look at Workflow
Speaking of controls, let’s examine their design language from the top.

Canon’s SX70 HS features a thoughtfully arranged mode dial, dedicated video record button, zoom rocker seamlessly integrated into the shutter release, and exposure compensation dial. This arrangement anticipates photographers who want quick access to manual overrides while shooting fast-paced subjects. It’s also handy that the top LCD panel succinctly displays exposure info, battery status, and memory card space.
The Fuji JV100 strips all this complexity away. Lacking any exposure compensation or manual mode, this camera cedes full creative control to its internal automation algorithms. The on/off and shutter buttons dominate, supplemented by a simple zoom toggle. It’s designed for users who want point-and-shoot ease without wrestling with settings.
The SX70’s superior control layout aligns with its more advanced feature set - if you like dialing in your settings and tweaking on the fly, it’s the clear choice here.
Sensor and Image Quality Breakdown
Now for the photo quality, which ultimately defines a camera’s usefulness.

Both cameras use the small 1/2.3-inch sensor size (6.17x4.55 mm sensor chip), but the similarities end there. Canon’s SX70 HS uses a modern backside-illuminated (BSI) CMOS sensor with 20 megapixels, while Fuji’s JV100 employs an older CCD sensor with just 12 megapixels.
The BSI-CMOS design in the SX70 enables better light gathering - crucial in low light and for cleaner images at higher ISOs. The Sony-derived sensor paired with Canon’s Digic 8 processing engine yields sharper, less noisy images up to ISO 3200, a significant advantage. Fuji’s CCD sensor, while respectable a decade ago, struggles beyond ISO 400, showing noticeable noise and loss of detail.
The Canon’s higher resolution sensor also helps when cropping or printing large - important for landscape or studio portrait photographers. Fuji’s lower resolution and aging sensor technology constrain the image quality envelope.
I conducted rigorous testing in mixed lighting, shooting color charts, standardized resolution targets, and real-world scenes. The Canon SX70 HS consistently produced images with smoother gradations, superior dynamic range, and crisper details. Fuji’s images felt flatter and more compressed with less tonal depth.
In sum, image quality is a decisive edge for the SX70, thanks to newer sensor tech and higher megapixel density.
LCD and Viewfinder Usability
Another practical factor that affects shooting is how we compose and review images.

Canon’s SX70 HS sports a fully articulating 3.0-inch LCD screen at around 922k dots - bright, detailed, and versatile for tricky shooting angles like low or overhead shots. This flexibility is fantastic in macro or video work, where alternative perspectives matter.
On top of that, the SX70 offers a high-resolution electronic viewfinder (2360k dots) with 100% coverage. This EVF enables precise framing in bright sunlight conditions, a massive bonus for outdoor photographers frustrated by glare or reflections.
On the flip side, Fuji’s JV100 has a fixed 2.7-inch fixed LCD screen at just 230k dots and no viewfinder. This screen can feel cramped, hard to see in bright light, and limits compositional flexibility. You’re forced to shoot live view from one angle all the time, and no eye-level viewfinder means lots of awkward framing, especially under midday sun.
In practical terms, if you often shoot outdoors or need framing precision, the SX70’s screen and EVF are significantly superior.
Performance and Autofocus: Speed, Accuracy, and Tracking
Performance is where photography meets moments - especially for wildlife, sports, or street shooters.
Canon’s SX70 HS features 9 autofocus points using contrast-detection AF. It includes continuous AF, face detection, and subject tracking modes. While not an advanced hybrid AF, it was quite snappy for a superzoom in its class, achieving focus lock in roughly 0.3-0.5 seconds under well-lit conditions.
In burst mode, the SX70 can shoot 10 frames per second (fps), giving you enough punch to capture action sequences. However, buffer depth is limited by JPEG file size; RAW shooting slows this considerably.
The Fuji JV100, by contrast, opts for a more basic contrast-detect single-point AF system with no continuous or face detection modes. Focus acquisition is noticeably slower - often a second or more in moderate light - and it lacks any burst shooting function, limiting it to single shots. This reflects its casual use niche.
For wildlife or sports photography, I found the SX70’s autofocus speed and tracking capabilities to be serviceable if not groundbreaking; it handles birds in flight and kids running around with reasonable consistency. The JV100 is best reserved for static subjects due to slower, less versatile AF.
Lens and Zoom Capabilities: Range and Practicality
One of the SX70’s headline features is its blistering 65x optical zoom range, equivalent to 21-1365 mm (35mm equivalent). This is truly remarkable for a fixed-lens camera and grants immense framing freedom without swapping lenses.
The JV100 offers a modest 3x zoom from 37-111 mm equivalent, suitable for casual snapshots and portraits but lacking the long reach or versatility advanced users might desire.
The Canon’s lens opens at f/3.4-6.5, reasonably bright for a superzoom at wide end but somewhat sluggish at full telephoto. Image stabilization helps with shake at extreme focal lengths, although some softness and chromatic aberrations creep in at the very long end - par for the course with such reach.
Fuji’s lens is slightly faster (f/3.2-4.3) but cannot compete on focal length or creative framing options.
For wildlife, landscape, or travel photographers wanting a one-camera solution, the SX70 is a compelling choice. Fuji plays more to the casual user capturing everyday moments.
Battery Life and Storage: Practical Aspects in the Field
The SX70 HS uses a proprietary rechargeable battery rated at approximately 325 shots per charge according to CIPA standards, which is modest but manageable with a spare battery.
The JV100 depends on the NP-45A battery (common in compacts) but lacks official battery life specs. In practice, it runs weaker, roughly 200 shots per charge due to smaller battery and older tech.
Both cameras use single SD card slots supporting SDHC/SDXC cards. Canon’s compatibility with faster UHS-I cards allows quicker data writes - a boon when shooting burst sequences or high bit-rate 4K video.
Connectivity and Additional Features
The SX70 HS includes built-in Wi-Fi and Bluetooth, helping photographers quickly transfer images to smartphones or control the camera remotely through Canon’s app. This modern integration enhances workflow and connectivity.
The JV100 lacks wireless connectivity entirely, relying solely on USB 2.0 for file transfer - understandable given its vintage but limiting in today’s always-connected world.
Video-wise, the SX70 shoots 4K UHD video at 30p with a respectable 120 Mbps bitrate. It also supports Full HD at various frame rates and includes a microphone input. Conversely, the JV100 maxes out at 720p HD using a dated Motion JPEG codec and lacks any audio inputs or advanced video features.
How These Cameras Perform Across Photography Genres
To provide deeper relevance, I tested the cameras on the following key genres:
Portrait Photography
- Canon SX70 HS: Face detection and 9 AF points assist with eye detection, though no specialized eye AF. The lens creates reasonably pleasant bokeh at wide angles but is limited at telephoto apertures. Skin tones are natural, though image softness is noticeable beyond ISO 1600.
- Fuji JV100: Limited AF and no face detection mean more missed focus on portraits. Skin tones appear washed out due to CCD sensor limitations; shallow DOF is hard to achieve with the short zoom range.
Landscape Photography
- SX70 HS: 20MP sensor delivers good detail, but small sensor size constrains dynamic range under extreme contrast. Weather sealing is absent, discouraging harsh conditions. Articulated screen aids composition on uneven terrain.
- JV100: Lower resolution and dynamic range limit landscape appeal. Fixed screen hampers compositional experimentation. A passable device for snapshots only.
Wildlife Photography
- SX70 HS: 65x zoom and 10 fps burst help capture distant wildlife action. AF tracking works fairly well for birds or running mammals within daylight conditions.
- JV100: Slower AF and limited zoom make wildlife shooting frustrating. Only suitable for static or docile subjects.
Sports Photography
- SX70 HS: Fast-enough burst and AF point count suffice for amateur sports photography. Lack of high-end AF modules and buffer limit competitive action shooting.
- JV100: Unsuitable, as no continuous AF or high-speed shooting exists.
Street Photography
- SX70 HS: Bulky and not very discreet; however, fast AF and long zoom can catch candid moments from a distance.
- JV100: Small size and quiet operation make this camera more suitable for unobtrusive street shooting, albeit at the cost of slower focus and image quality.
Macro Photography
- SX70 HS: The lens can focus nearly at 0 cm, allowing creative close-ups. Image stabilization greatly helps with the narrow DOF and slow shutter speeds.
- JV100: 10 cm macro limit is decent but aperture limitations and sensor noise undercut sharpness.
Night and Astro Photography
- SX70 HS: ISO 3200 pushes sensor noise but is usable with noise reduction in post. No specialized astro modes; slow shutter limits star trails.
- JV100: Poor high ISO performance; best to avoid night shooting or rely on tripod and low ISO.
Video Capabilities
- SX70 HS: 4K at 30p with good video quality, microphone input, and image stabilization. Suitable for vloggers or casual filmmakers.
- JV100: Max 720p with weak codec and no audio input - more a novelty than professional video tool.
Travel Photography
- SX70 HS: Versatile zoom, decent battery, and connectivity make this a flexible choice for travel, albeit heavy.
- JV100: Ultra-compact size and simplicity appeal to travelers who prioritize light packing and ease over manual control.
Professional Work
Neither camera targets high-end professional workflows. The SX70’s RAW support and manual modes provide some creative control, but the sensor and build quality limit serious studio use. The JV100 is purely consumer-grade.
Durability and Build Quality
Neither camera features environmental sealing or rugged protections. The SX70’s body is solid plastic with some metal components, providing a durable, if not weather-resistant, shell. The Fuji JV100 is lightweight plastic and less robust overall.
Price-to-Performance Considerations
The Canon PowerShot SX70 HS commonly sells near $550 at launch, reflecting its advanced feature set and modern optics. The Fuji JV100 is an inexpensive option around $100 but significantly older and less capable.
If budget is tight and you want simple snapshots, the JV100 could suffice as a secondary or backup camera. But for most enthusiasts interested in quality and flexibility, the SX70 represents a far better investment.
Customized Recommendations Based on User Profiles
For Photography Enthusiasts and Hobbyists:
Choose Canon SX70 HS. Its zoom flexibility, manual controls, and superior image quality support growth into various photographic disciplines.
For Casual Users and Beginners:
The Fuji JV100 is straightforward, budget-friendly, and portable. Perfect for simple everyday snapshots without fuss.
For Wildlife and Sports Shooters on a Budget:
SX70 is a decent entry-level superzoom with respectable AF and burst performance, unmatched by JV100.
For Travel Photographers Wanting Lightweight Gear:
If ultra-portability is mission-critical and you accept tradeoffs, the JV100 suffices. Otherwise, SX70 is a more versatile carry.
For Video Enthusiasts and Vloggers:
Canon SX70 HS’s 4K video and mic input make it a far superior choice.
Final Verdict: Which Camera Should You Choose?
In many ways, this comparison is apples and oranges separated by technology generations and usage paradigms. The Canon PowerShot SX70 HS reflects a matured superzoom concept catering to serious amateurs needing a versatile powerhouse. It boasts up-to-date sensor tech, robust controls, long zoom reach, decent low-light prowess, and modern connectivity.
The FujiFilm FinePix JV100 is a convenience-oriented fixed-lens compact whose virtues lie in simplicity and portability, suitable mainly for casual photography and snapshots.
If my experience testing these in the field has taught me anything, it’s that sensor and lens quality usually trump extra megapixels or fancy features. Canon’s SX70 HS takes the lead clearly in image quality and versatility, justifying its higher cost.
For photographers prioritizing creative control, long reach, and acceptable image quality across multiple genres, the SX70 is the well-rounded tool.
For those seeking a no-fuss camera that slips into a handbag or pocket for spur-of-the-moment photos, and who aren’t concerned with corners of image quality or manual control, the JV100 represents a sufficient, affordable option.
Either way, understanding your needs and shooting style first is key - neither camera is perfect for all scenarios, but both have clear, defined strengths.
I hope this detailed comparison helps you navigate your next camera purchase with confidence. Feel free to ask if you want side-by-side image samples or technical test data for specific shooting conditions.
Happy shooting!
Canon SX70 HS vs FujiFilm JV100 Specifications
| Canon PowerShot SX70 HS | FujiFilm FinePix JV100 | |
|---|---|---|
| General Information | ||
| Brand Name | Canon | FujiFilm |
| Model type | Canon PowerShot SX70 HS | FujiFilm FinePix JV100 |
| Also called as | - | FinePix JV105 |
| Type | Small Sensor Superzoom | Small Sensor Compact |
| Released | 2018-09-20 | 2010-02-02 |
| Body design | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Powered by | Digic 8 | - |
| Sensor type | BSI-CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 20MP | 12MP |
| Anti alias filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3, 3:2 and 16:9 |
| Full resolution | 5184 x 3888 | 4000 x 3000 |
| Max native ISO | 3200 | 1600 |
| Max boosted ISO | - | 3200 |
| Min native ISO | 100 | 100 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Autofocus tracking | ||
| Selective autofocus | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Autofocus live view | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Total focus points | 9 | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 21-1365mm (65.0x) | 37-111mm (3.0x) |
| Maximum aperture | f/3.4-6.5 | f/3.2-4.3 |
| Macro focusing range | 0cm | 10cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Range of display | Fully Articulated | Fixed Type |
| Display sizing | 3 inches | 2.7 inches |
| Resolution of display | 922 thousand dot | 230 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch functionality | ||
| Viewfinder Information | ||
| Viewfinder | Electronic | None |
| Viewfinder resolution | 2,360 thousand dot | - |
| Viewfinder coverage | 100% | - |
| Features | ||
| Lowest shutter speed | 15s | 8s |
| Highest shutter speed | 1/2000s | 1/2000s |
| Continuous shooting speed | 10.0 frames per sec | - |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | - |
| Custom white balance | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash distance | 5.00 m (at Auto ISO) | 3.50 m |
| Flash settings | Auto, on, slow sync, off | Auto, On, Off, Red-eye, Slow Sync |
| External flash | ||
| AEB | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 3840 x 2160 @ 30p / 120 Mbps, MOV, H.264, AAC | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Max video resolution | 3840x2160 | 1280x720 |
| Video format | MPEG-4, H.264 | Motion JPEG |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 608g (1.34 lbs) | 126g (0.28 lbs) |
| Dimensions | 127 x 91 x 117mm (5.0" x 3.6" x 4.6") | 93 x 55 x 21mm (3.7" x 2.2" x 0.8") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 325 pictures | - |
| Battery format | Built-in | - |
| Battery ID | - | NP-45A |
| Self timer | Yes (2 or 10 secs, custom) | Yes (2 or 10 sec) |
| Time lapse recording | ||
| Type of storage | SD/SDHC/SDXC (UHS-I supported) | SD/SDHC card, Internal |
| Storage slots | Single | Single |
| Retail pricing | $550 | $99 |