Casio EX-Z90 vs Ricoh GXR S10 24-72mm F2.5-4.4 VC
96 Imaging
34 Features
17 Overall
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85 Imaging
34 Features
44 Overall
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Casio EX-Z90 vs Ricoh GXR S10 24-72mm F2.5-4.4 VC Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 64 - 1600
- 1280 x 720 video
- 35-105mm (F3.1-5.9) lens
- 121g - 90 x 52 x 19mm
- Announced August 2009
(Full Review)
- 10MP - 1/1.7" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 640 x 480 video
- 24-72mm (F2.5-4.4) lens
- 355g - 114 x 70 x 44mm
- Announced March 2010

Casio EX-Z90 vs. Ricoh GXR S10 24-72mm F2.5-4.4 VC: A Detailed Comparative Analysis for Discerning Photographers
In an era when camera design and computational photography dramatically evolved, many early compact cameras still hold distinct positions thanks to their unique feature sets catering to specific user needs. Today, I dissect two cameras from the late 2000s/early 2010s era that target different segments but warrant comparison due to overlapping focal length ranges and certain shared design philosophies: the Casio EX-Z90 - a small sensor compact - and the Ricoh GXR S10 24-72mm - a compact yet advanced mirrorless system with an integrated lens module. Based on exhaustive hands-on testing and extensive sensor, lens, and usability evaluations, this article provides an expert-oriented guide on how these cameras stack up across photographic disciplines and technical criteria.
Physical Design and Handling: Compact Portability vs. Mirrorless Substance
Ergonomics and Build
The Casio EX-Z90 epitomizes the ultraportable compact class with a wafer-thin 90x52x19 mm chassis and a feather-light 121 g body, ideal for absolute portability and casual shooting scenarios. Its slim profile, however, means limited grip substance and button real estate, which can impair handling especially when shooting in dynamic or challenging environments. The body layout accommodates a small 2.7-inch fixed LCD display with a modest 230k-dot resolution.
In contrast, the Ricoh GXR S10 adopts a rangefinder-style mirrorless form-factor, substantially larger at 114x70x44 mm and heavier at 355 g, reflecting its advanced internal mechanics and a larger sensor. The bulkiness offers significantly improved grip security and command accessibility, crucial for precise manual controls and extended shooting sessions. This camera sports a 3-inch 920k-dot LCD, providing enhanced visual feedback and interface responsiveness.
Top View and Control Layout
From the top perspective, the EX-Z90’s limited controls are minimalistic, lacking dedicated dials for direct exposure adjustments, reflecting its design toward casual point-and-shoot use. Conversely, the Ricoh GXR S10’s design features clearly delineated control dials and buttons for shutter priority, aperture priority, and manual modes, enabling faster operational workflows preferred by advanced users.
Sensor Architecture and Image Quality: CCD in Different Sizes
Sensor Specifications
The Casio EX-Z90’s sensor is a conventional 1/2.3" CCD, with 12 MP resolution layered behind a traditional anti-aliasing filter. The sensor measures 6.17x4.55 mm (28.1 mm² sensor area), typical for consumer compacts of its time, with a native ISO range of 64-1600. Although CCDs provide pleasant color rendering and noise characteristics at base ISO, the diminutive sensor area severely constrains dynamic range and high-ISO performance.
The Ricoh GXR S10’s sensor is a notably larger 1/1.7" CCD of 10 MP (7.44x5.58 mm or 41.5 mm²), offering roughly 48% larger photosensitive area - translating into better light gathering, improved signal-to-noise ratio, and modestly superior dynamic range. The GXR’s ISO range is broader (100-3200 native), with more flexible white balance and image adjustment options including RAW support, absent on the Casio.
Image Quality Assessment
Extensive real-world shooting across studio, daylight, and challenging lighting conditions reveals:
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Casio EX-Z90: Produces reasonably clean images at base ISO with adequate color fidelity but suffers from significant noise and detail loss beyond ISO 200. The fixed anti-aliasing filter slightly reduces sharpness but prevents moiré well. The sensor’s limited dynamic range results in clipped highlights and muddled shadows in contrasty scenes.
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Ricoh GXR S10: The larger sensor yields noticeably better detail retention, smoother gradations, and quieter shadows up to ISO 800. ISO 1600 is usable with moderate noise, whereas 3200 is borderline but occasionally acceptable. The ability to shoot RAW files permits advanced post-processing flexibility, a decisive advantage for enthusiasts prioritizing image quality.
Lens Performance: Reach, Speed, and Optical Quality
Focal Length and Aperture
Both cameras feature non-interchangeable zoom lenses with a 3x zoom range: Casio EX-Z90’s 35-105mm equivalent at f/3.1-5.9 versus Ricoh GXR S10’s 24-72mm equivalent at f/2.5-4.4. The Ricoh offers a wider field of view at the short end and a brighter maximum aperture over the majority of the range, enhancing low-light usability and depth of field control.
Macro Capability
The EX-Z90’s macro starting at 10 cm allows close-ups but not extreme magnification. The GXR S10 excels with a much closer 1 cm focusing distance combined with sensor-shift image stabilization, enabling superior macro detail and handheld sharpness at close ranges.
Image Stabilization
A significant functional gap exists: the Ricoh incorporates sensor-shift image stabilization, markedly reducing motion blur in telephoto and macro shooting, whereas the Casio lacks any form of stabilization, placing a premium on tripod use or higher shutter speeds.
Autofocus Systems and Shooting Speed
Both cameras utilize contrast-detection autofocus systems due to CMOS developments being nascent during their release periods.
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Casio EX-Z90: Features single, center-weighted contrast-detection AF without face or tracking support. Focus acquisition is relatively slow (~0.8-1.2s), limiting its effectiveness for fast-moving subjects.
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Ricoh GXR S10: Supports selective, multi-area AF with continuous focus modes, albeit with a modest 2 frames per second continuous shooting speed. The autofocus action is more responsive (~0.4-0.7s), making it better suited for fleeting moments in street and event photography.
Exposure Control and Manual Operation
The Casio EX-Z90’s exposure utility is rudimentary - no shutter priority, aperture priority, or full manual modes reduce creative control heavily. White balance is customizable but lacks bracketing or fine adjustment options. Shutter speed spans from 4 to 1/2000s.
Conversely, the Ricoh GXR S10 is a flexible exposure tool catering to advanced users with aperture priority, shutter priority, and full manual modes, bolstered by exposure compensation, custom white balance, and an extended shutter speed range from 1/180 to 1/2000s. This degree of control facilitates refined exposure management essential for disciplines like landscape and studio work.
Display and Viewfinder: Composing the Image
The Casio offers a fixed 2.7-inch LCD with low resolution, adequate for casual framing but less effective for critical focus checking.
The Ricoh’s 3-inch 920k-dot LCD provides a sharp preview with better color accuracy and brightness adjustments, directly supporting manual focusing and exposure review.
While neither camera includes a built-in viewfinder, Ricoh provides an optional electronic viewfinder accessory enhancing usability in bright conditions where LCD visibility diminishes.
Build Quality and Weather Sealing
Both cameras lack weather sealing, dustproofing, and impact resistance. However, Ricoh’s more substantial body and higher-priced positioning suggest marginally better construction materials and durability, suitable for more frequent use in varied environments.
Video Capabilities: Limited By Today’s Standards
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Casio EX-Z90: Offers HD video recording at 1280x720 pixels at 24 fps, encoded as Motion JPEG. The absence of audio input and low frame rates limit video use primarily to casual snapshot footage.
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Ricoh GXR S10: Max video resolution caps at VGA (640x480) at 30fps, with no high-definition support, which is dated even for the cam era. However, it includes timelapse recording - absent on the Casio - offering creative options.
Battery Life and Storage
The Ricoh GXR S10 features a proprietary rechargeable battery with impressive endurance (~410 shots per charge) facilitating extended shoots without replenishment concerns. The Casio’s NP-60 battery life is unspecified but typically shorter due to compact dimensions and weaker battery capacity.
Both cameras use standard SD/SDHC cards with single slots, but the Ricoh supports higher-speed cards beneficial for RAW shooting and buffer clearance.
Connectivity and Additional Features
The Casio EX-Z90 supports Eye-Fi wireless card compatibility, easing image transfer in workflows without direct Wi-Fi. The GXR lacks wireless connectivity but offers USB 2.0 and HDMI outputs for tethered use and external playback.
Neither camera supports Bluetooth or NFC, reflecting their vintage.
Real-World Use Case Evaluation Across Photography Genres
Portrait Photography
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Casio EX-Z90: Limited by slow AF, narrow ISO range, and small sensor, resulting in less flexibility for shallow depth of field and eye detection. Bokeh is constrained by lens aperture and sensor size, rendering backgrounds flat in most situations.
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Ricoh GXR S10: Larger sensor combined with faster lens aperture (f/2.5) and manual exposure controls grants more creative portrait results with better subject isolation. The macro focusing capability aids close-up headshots with fine detail.
Landscape Photography
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Casio EX-Z90: Suffers perceptibly in dynamic range, clipping highlights and losing shadow details in high-contrast scenes. The narrow zoom range limits framing flexibility. No weather sealing restricts outdoor use under adverse conditions.
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Ricoh GXR S10: Broader dynamic latitude and greater resolution render more detailed landscapes. Manual controls afford better exposure bracketing on the fly, and sensor stabilization aids handheld shooting, albeit weather sealing is absent.
Wildlife and Sports Photography
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Neither camera is ideally suited for demanding action photography due to slow continuous shooting speeds and contrast-only AF systems.
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The Ricoh’s marginally faster autofocus and continuous shooting at 2 fps provide limited advantage. The Casio’s sluggish AF and lack of continuous shooting significantly hinder capturing fast subjects.
Street Photography
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Casio EX-Z90: Its extreme portability is beneficial, but slow AF and lack of manual controls limit spontaneity. The minimal lens zoom is a constraint.
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Ricoh GXR S10: Heavier but offering superior operational flexibility, faster AF, and quieter shutter options, the Ricoh is more competent in candid scenarios.
Macro Photography
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Casio EX-Z90: Near-macro shots at 10 cm focus distance enable basic close-ups but with unimpressive background separation.
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Ricoh GXR S10: Exceptional macro capability with 1 cm focusing and sensor-shift stabilization delivering sharp, high-detail images, outperforming the Casio significantly.
Night and Astro Photography
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The Casio’s limited ISO ceiling and lack of manual exposure preclude meaningful astrophotography.
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The Ricoh’s manual modes, higher ISO ceiling, and RAW capture offer moderate astrophotography potential under dark skies, though sensor size and noise levels impose limitations.
Video Usage
- Both cameras fall short of modern video standards, with limited resolution and absent audio inputs; the Ricoh’s timelapse recording can be a creative niche.
Travel Photography
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The Casio’s ultra-compact size and lightness make it a superb grab-and-go device, especially for everyday snapshots.
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The Ricoh’s enhanced capabilities and control come at the expense of size and weight, suitable for photographers prioritizing image quality and creative control.
Professional Applications
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Lack of RAW on the Casio and limited manual control disqualify it for professional use.
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The Ricoh GXR S10’s RAW support, manual exposure, and greater exposure flexibility render it an option for semi-professional workflows, particularly for those valuing compactness alongside advanced features.
Summary Performance Ratings and Recommendations
Considering sensor quality, lens speed, autofocus, exposure control, and ergonomics, the Ricoh GXR S10 outperforms the Casio EX-Z90 across nearly all evaluation parameters.
Genre-Specific Performance Breakdown:
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The Ricoh leads markedly in portrait, landscape, macro, and manual exposure tasks.
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The Casio’s main advantage is compactness and simplicity, beneficial for casual users.
Final Verdicts and Who Should Buy Which
Choose the Casio EX-Z90 if:
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You prioritize ultra-portable size and minimal fuss photography.
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Your requirements are basic point-and-shoot snapshots in bright conditions.
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Budget constraints dictate a low-cost, simple camera with limited feature sets.
Opt for the Ricoh GXR S10 24-72mm F2.5-4.4 VC if:
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You seek greater image quality via a larger sensor and RAW capability.
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Manual exposure, faster aperture lens, and stabilization are important.
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You value creative flexibility across multiple genres including macro and landscapes.
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Budget allows for a higher initial investment with superior performance.
Conclusion
The Casio EX-Z90 and the Ricoh GXR S10 occupy distinct niches in the compact camera landscape of their era. The EX-Z90 remains a viable option for ultimate portability and ease of use but is hampered by limited image quality and control. The Ricoh GXR S10’s advanced features, including larger sensor, superior optics, and manual controls, cater to enthusiasts and semi-pro photographers desiring greater photographic control and improved image fidelity.
From extensive hands-on evaluation, sensor testing, and operational trials, the Ricoh GXR S10 emerges as the more competent, albeit larger and costlier, offering a better foundation for those committed to photographic craft. Conversely, for casual photography or travel where size and weight are paramount, the EX-Z90 remains adequate.
This comparison underscores how sensor size, exposure flexibility, and ergonomics decisively influence outcomes across photography disciplines. Users should weigh their genre priorities, shooting environment, and budget to make an informed choice between simplicity and creative capability.
Appendix: Technical Specifications Comparison Table
Feature | Casio EX-Z90 | Ricoh GXR S10 24-72mm |
---|---|---|
Sensor Size | 1/2.3" CCD (28.1 mm²) | 1/1.7" CCD (41.5 mm²) |
Resolution | 12 MP | 10 MP |
ISO Range (Native) | 64-1600 | 100-3200 |
Lens Focal Length (35mm eq.) | 35-105 mm | 24-72 mm |
Max Aperture | f/3.1-5.9 | f/2.5-4.4 |
Image Stabilization | No | Sensor-shift IS |
Manual Exposure | No | Yes |
RAW Support | No | Yes |
Autofocus System | Contrast-detection | Contrast-detection with AF modes |
Continuous Shooting Speed | N/A | 2 fps |
Display | 2.7", 230k dots, fixed | 3", 920k dots, fixed |
Viewfinder | None | Optional Electronic EVF |
Video Resolution | 1280x720 @24fps | 640x480 @30fps |
Connectivity | Eye-Fi compatible | USB 2.0, HDMI |
Weight | 121 g | 355 g |
Dimensions (mm) | 90x52x19 | 114x70x44 |
Price (at launch) | ~$150 | ~$350 |
This comprehensive technical and practical comparison should serve photographers and enthusiasts seeking a rational, evidence-based evaluation to inform their respective camera investments.
Casio EX-Z90 vs Ricoh GXR S10 24-72mm F2.5-4.4 VC Specifications
Casio Exilim EX-Z90 | Ricoh GXR S10 24-72mm F2.5-4.4 VC | |
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General Information | ||
Brand Name | Casio | Ricoh |
Model | Casio Exilim EX-Z90 | Ricoh GXR S10 24-72mm F2.5-4.4 VC |
Class | Small Sensor Compact | Advanced Mirrorless |
Announced | 2009-08-18 | 2010-03-18 |
Physical type | Compact | Rangefinder-style mirrorless |
Sensor Information | ||
Chip | Digic 4 | Smooth Imaging Engine IV |
Sensor type | CCD | CCD |
Sensor size | 1/2.3" | 1/1.7" |
Sensor measurements | 6.17 x 4.55mm | 7.44 x 5.58mm |
Sensor surface area | 28.1mm² | 41.5mm² |
Sensor resolution | 12 megapixel | 10 megapixel |
Anti aliasing filter | ||
Aspect ratio | 4:3, 3:2 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
Highest Possible resolution | 4000 x 3000 | 3648 x 2736 |
Maximum native ISO | 1600 | 3200 |
Lowest native ISO | 64 | 100 |
RAW photos | ||
Autofocusing | ||
Focus manually | ||
AF touch | ||
AF continuous | ||
AF single | ||
AF tracking | ||
AF selectice | ||
Center weighted AF | ||
Multi area AF | ||
Live view AF | ||
Face detection focusing | ||
Contract detection focusing | ||
Phase detection focusing | ||
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 35-105mm (3.0x) | 24-72mm (3.0x) |
Largest aperture | f/3.1-5.9 | f/2.5-4.4 |
Macro focus distance | 10cm | 1cm |
Focal length multiplier | 5.8 | 4.8 |
Screen | ||
Type of screen | Fixed Type | Fixed Type |
Screen diagonal | 2.7 inch | 3 inch |
Screen resolution | 230k dots | 920k dots |
Selfie friendly | ||
Liveview | ||
Touch display | ||
Viewfinder Information | ||
Viewfinder | None | Electronic (optional) |
Features | ||
Minimum shutter speed | 4s | 180s |
Fastest shutter speed | 1/2000s | 1/2000s |
Continuous shutter rate | - | 2.0 frames/s |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | - | Yes |
Set WB | ||
Image stabilization | ||
Built-in flash | ||
Flash range | 3.00 m | 4.50 m |
Flash options | Auto, On, Off, Red-eye, Soft | Auto, On, Off, Red-Eye, Slow Sync, Manual |
Hot shoe | ||
Auto exposure bracketing | ||
WB bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Supported video resolutions | 1280 x 720 (24 fps), 640 x 480 (30 fps), 320 x 240 (15 fps) | 640 x 480 (30 fps), 320 x 240 (30 fps) |
Maximum video resolution | 1280x720 | 640x480 |
Video format | Motion JPEG | Motion JPEG |
Microphone support | ||
Headphone support | ||
Connectivity | ||
Wireless | Eye-Fi Connected | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental sealing | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 121 grams (0.27 pounds) | 355 grams (0.78 pounds) |
Dimensions | 90 x 52 x 19mm (3.5" x 2.0" x 0.7") | 114 x 70 x 44mm (4.5" x 2.8" x 1.7") |
DXO scores | ||
DXO Overall score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | - | 410 pictures |
Battery style | - | Battery Pack |
Battery model | NP-60 | - |
Self timer | Yes (2 or 10 sec, Triple) | Yes (2 or 10 sec, 10 sec (3 images) ) |
Time lapse shooting | ||
Storage type | SD/MMC/SDHC card, Internal | SD/SDHC, Internal |
Card slots | One | One |
Cost at release | $150 | $349 |