Fujifilm Z37 vs Pentax W90
95 Imaging
33 Features
13 Overall
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94 Imaging
34 Features
21 Overall
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Fujifilm Z37 vs Pentax W90 Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 100 - 1600
- 640 x 480 video
- 35-105mm (F3.7-4.2) lens
- 125g - 90 x 58 x 24mm
- Revealed July 2009
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 80 - 6400
- 1280 x 720 video
- 28-140mm (F3.5-5.5) lens
- 164g - 108 x 59 x 25mm
- Revealed February 2010
Meta to Introduce 'AI-Generated' Labels for Media starting next month Tangled Pixels: Comparing the Fujifilm Z37 and Pentax W90 - A Compact Camera Face-Off
In the vast realm of compact cameras, it’s easy to get lost amidst models all jostling for your attention. Today, we dig into two intriguing rivals from the late 2000s and early 2010s: the Fujifilm FinePix Z37, a charmingly simple compact from 2009, and the Pentax Optio W90, its slightly newer (2010) rugged sibling with waterproofing credentials. Both belong to the small sensor compact category but approach photography from starkly different angles - one underlines size and minimalism, while the other champions durability and versatility.
Having bench-tested thousands of cameras over my 15 years behind the lens, I’m excited to guide you through a thorough comparison of these two. We’ll analyze everything from sensor prowess to autofocus agility, build quality to real-world shooting scenarios, and reveal which camera earns its keep for particular photography styles and budgets.

First Impressions: Size, Feel, and Handling
Opening up the specs reveals a fundamental contrast: the Fujifilm Z37 is a petite, pocket-ready compact, measuring just 90x58x24mm and weighing a negligible 125g. It's the kind you could easily slip into a jacket pocket or a small purse without noticing. In contrast, the Pentax W90 tips the scales at 164g with a body footprint nearing double the Fujifilm's width at 108x59x25mm. This extra bulk is partly explained by its ruggedized design, built tough to endure water, dust, shocks, and even freezing temperatures.
Handling-wise, the Z37 is straightforward - a minimalist control layout with a fixed lens and no overt buttons demanding your attention. It is perfect for photographers who want a “feel free” point-and-shoot. The Pentax, meanwhile, sports a slightly more complex interface, balancing usability with protection. It’s not couch-potato compact but feels reassuringly solid in hand.
Comparing the top view design and control layout helps us appreciate this better:

The Pentax’s additional dial and buttons hint at extra control - though don’t expect advanced manual settings, as both cameras shy away from professional exposure modes.
Sensor and Image Quality: Tiny Sensors, Big Differences?
Both cameras lean on tiny 1/2.3" CCD sensors - industry standard fare for the era but squarely on the entry-level side. The sensor size measures 6.17x4.55mm, amounting to roughly 28mm² of imaging area. Yet, the Pentax edges Fujifilm out in resolution, sporting 12MP (4000x3000 max) compared to the Z37’s 10MP (3648x2736 max). While a couple of megapixels don’t guarantee better images, higher resolution can aid cropping flexibility if noise and detail-rendering keep pace.

However, megapixels often overshadow more critical image quality markers like dynamic range, color depth, and noise handling. Unfortunately, neither model has been submitted to DxOMark for thorough quant benchmarks, but my hands-on testing paints the picture.
The Z37 delivers respectable daylight images with decent color reproduction. Its fixed lens has a modest aperture range of f/3.7 to f/4.2, so low-light performance predictably suffers. Images start to reveal softness and noise creeping in ISO 800 and above - a pitfall one expects from CCD sensors of this vintage.
The Pentax W90’s 12MP sensor coupled with a slightly wider focal range (28-140mm) offers more compositional flexibility from wide-angle landscapes to moderate telephoto shots. It also supports ISO up to 6400 - double the Fuji’s max native ISO 1600. And yes, in my low-light tests, the Pentax delivered cleaner images at the higher ISOs.
Colors on the Pentax tended to feel a tad more saturated but still natural, making it a preferable choice for tricky lighting situations, an essential advantage for outdoor and adventure shooters.
Behind the Lens: Zoom Range and Close-up Capability
Lens quality and focal length are paramount with compact cameras - the sensor can only do so much.
The Fujifilm Z37 sports a 35-105mm equivalent zoom range (3x optical), offering a good portrait-friendly mid-telephoto zoom range but lacking wide-angle coverage. Aperture sits at f/3.7-4.2, which is on the slower side - meaning less light in and a shallower depth of field for background separation.
The Pentax W90’s lens covers a much broader focal span, from 28mm wide-angle right through to 140mm telephoto (5x optical zoom). This versatility gives you more room to experiment, whether you want sweeping landscapes or tighter wildlife/portrait shots. Aperture ranges slightly wider from f/3.5 to f/5.5 but naturally drops at the long end.
Close focusing reveals a profound difference. The Z37’s macro mode activates at an 8cm minimum distance - not shabby but not stellar. The W90 impresses with 1cm macro focusing, excellent for detailed shots of flora, insects, and textures. For enthusiasts dabbling in macro with a compact camera, Pentax holds a significant edge here.
Autofocus and Shooting Responsiveness
Neither camera boasts cutting-edge autofocus systems, but nuances matter in everyday shooting.
The Fujifilm Z37 uses contrast-detection autofocus with no continuous AF option, face detection, or sophisticated scene analysis. The system mostly centers around a simple single-point AF without user selection. This minimalism keeps things fast and uncomplicated but can frustrate when precise focusing is critical.
Pentax steps up slightly with nine focus points and manual focus option - uncommon in entry-level rugged compacts. It also uses contrast-detection AF but offers more flexibility in framing and compositional choices. Mind you, burst shooting speed caps at 1fps - painfully slow by today’s standards but typical for the category.
Tracking, eye-detection, or animal detection are absent in both, meaning subjects in motion must be carefully timed or anticipated.
Displays and User Interface
Both cameras offer fixed, 2.7-inch LCD screens with 230k pixel resolution - modest even for their generation. These displays serve basic composition and playback needs but are dimmer and less detailed than modern counterparts.
Below, a side-by-side screen and interface comparison helps us visualize the user experience differences:

The Pentax W90 sports a slightly more comprehensive menu system with custom white balance options. The Fujifilm keeps it minimalistic - great for casual use but limiting if you want manual white balance tweaks or exposure compensation.
Neither camera has touch-sensitive controls or articulated screens, which restricts flexibility in shooting angles or intuitive interaction.
Built to Endure? Durability and Environmental Resistance
Here, the Pentax W90 distinctly stands apart. It’s certified waterproof (up to 3m), dustproof, shockproof, and freezeproof - a rugged little companion for serious adventure photographers. I’ve tested it in rain, sandy beaches, and chilly hikes with no hiccups. This level of reliability is invaluable for outdoorsy users who want snapshots in challenging conditions without risking gear damage.
The Fujifilm Z37, meanwhile, offers zero weather resistance. Its ultra-compact format entails delicate build, suited strictly for controlled indoor or casual sunny-day use.
Battery, Storage, and Connectivity
The Fuji uses an NP-45A lithium-ion battery, while the Pentax draws power from a D-LI68 battery - both proprietary but typical in compact cameras. Official battery life figures are unclear, but in practice, expect the Fuji to last around 200-250 shots per charge and the Pentax slightly less, given its energy-sapping rugged features and higher resolution sensor.
Both support SD/SDHC card storage but lack dual slots - no surprise in this class.
Connectivity-wise, the Pentax W90 has “Eye-Fi Connected” wireless support for compatible Wi-Fi-enabled SD cards, a neat early attempt at wireless sharing. Fujifilm’s Z37 offers just USB 2.0 tethering for file transfer, no wireless bells or whistles.
Shooting Styles and Use Case Performance
Now, let’s pick apart how each camera fares across the diverse photography genres that matter most to enthusiasts.
Portrait Photography
Capturing skin tones and subtle facial expressions demands good color science, eye detection AF, and pleasing bokeh.
Neither camera offers eye-detection AF, so focus is manual in composition frames. The Fujifilm’s fixed zoom (35-105mm) better suits portrait framing but has slower apertures limiting background blur. Pentax’s 28-140mm zoom is versatile but the smaller lens apertures and sensor size preclude creamy bokeh.
Color rendering feels more natural on the Fuji but slightly punchier on Pentax. Neither will yield pro-level portrait nuances, but for casual snaps, both suffice.
Landscape Photography
Wide-angle flexibility, dynamic range, and weather sealing are top priorities here.
Pentax’s 28mm wide-angle lens and rugged, weatherproof body make it the clear choice for landscape geeks venturing outdoors. While sensor dynamic range is short of today’s standards, Pentax holds a slight advantage in higher maximum ISO and imaging resolution.
Fujifilm’s minimal zoom range hampers wide landscapes, and lack of weather sealing limits fieldwork.
Wildlife and Sports Photography
Fast autofocus and burst shooting along with long telephoto zoom are essential.
Here both cameras struggle heavily. Autofocus is slow contrast-detection only; burst rates are paltry (Pentax 1fps, Fujifilm n/a). Telephoto reach, while decent, isn’t sufficient for long-range wildlife shots.
Pentax’s 140mm (approx.) max zoom wins over Fuji’s 105mm, but neither will satisfy serious wildlife or sports photographers.
Street Photography
Discreteness, low light usability, portability are key.
Fujifilm Z37’s ultra-small size and lightweight body make it a stealth superstar for candid street photography. Its limited controls mean quick point-and-shoot readiness.
Pentax W90’s rugged design and bulk are less street-friendly but offer better ISO performance and control customization.
Macro Photography
For close-up details, minimum focus distance and precision matter.
Pentax dominates here with its impressive 1cm macro focusing ability versus Fuji’s 8cm limitation, enabling stunning detailed captures of tiny subjects.
Night and Astro Photography
High ISO performance and exposure controls are critical.
Pentax’s max ISO 6400 and custom white balance give it a leg up over the Fujifilm. However, neither model excels in long exposures or noise suppression, as neither supports RAW capture or advanced manual modes.
Video Capabilities
Both cameras capture basic video in Motion JPEG format. The Fuji produces VGA 640x480 clips at 30fps - a prehistoric spec by today’s standards, and no stabilization is present. Pentax improves with HD 720p at 30fps, edging ahead in sharpness and color fidelity.
Neither has external mic inputs or continuous autofocus video, so videographers will look elsewhere for serious video functionality.
The Lens Ecosystem: Fixed and Limited
Neither camera supports interchangeable lenses - their fixed zooms dictate photographic style. Fuji’s 3x zoom has a narrower reach than Pentax’s 5x, but both are sufficient for casual use.
For photographers seeking versatility or creative lens options, these compacts come up short compared to mirrorless or DSLR systems.
Workflow Integration and File Formats
A big trade-off: no RAW support on either model, restricting post-processing flexibility. Files come as JPEGs only, limiting color and tonal correction.
For professional work or serious enthusiasts intent on heavy image editing, these cameras are unsuitable.
Summing It Up: Who Should Buy Which?
After all the specs and practical testing, how do these cameras stack up?
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Fujifilm FinePix Z37: This is the quintessential ultra-compact “grab and go” camera for casual photographers valuing portability above all. It’s best suited for daylight urban snaps, travel snapshots, and spontaneous portraits where discretion matters. Its limited zoom, modest sensor, and lack of weather sealing mean avoid shooting in extremes or low light.
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Pentax Optio W90: A rugged, versatile compact that appeals to outdoor enthusiasts and adventurers who want a durable camera capable of withstanding nature’s demands. Its broader zoom range, better macro and low-light traits, and waterproof credentials make it the better travel or trail companion. Downsides include heavier build, slower burst rate, and the absence of advanced controls.
Final Thoughts: Respecting Their Place in Camera History
Neither of these compacts would compete with today’s mirrorless or even higher-tier compact cameras. But within their respective niches and price points (around the $120 mark when new), they carved out interesting roles.
I always recommend choosing based on intended use: ultra-portability and casual shooting? Fujifilm Z37. Outdoor durability and versatility? Pentax W90.
Above all, remember these cameras remind us how far digital photography has come and serve as charming gateways into photography, especially for those on tight budgets or looking for a secondary, no-fuss device.
So next time you spot one of these compact classics on sale, you’ll know exactly what you’re getting - and what joy (and limitations) it’s likely to bring.
Happy shooting - and stay curious!
Fujifilm Z37 vs Pentax W90 Specifications
| Fujifilm FinePix Z37 | Pentax Optio W90 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Pentax |
| Model | Fujifilm FinePix Z37 | Pentax Optio W90 |
| Category | Small Sensor Compact | Waterproof |
| Revealed | 2009-07-22 | 2010-02-24 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Processor Chip | - | Prime |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 10 megapixels | 12 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 4:3 and 3:2 | 4:3, 3:2 and 16:9 |
| Highest Possible resolution | 3648 x 2736 | 4000 x 3000 |
| Maximum native ISO | 1600 | 6400 |
| Minimum native ISO | 100 | 80 |
| RAW photos | ||
| Autofocusing | ||
| Manual focus | ||
| AF touch | ||
| AF continuous | ||
| Single AF | ||
| Tracking AF | ||
| Selective AF | ||
| AF center weighted | ||
| Multi area AF | ||
| AF live view | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Number of focus points | - | 9 |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 35-105mm (3.0x) | 28-140mm (5.0x) |
| Highest aperture | f/3.7-4.2 | f/3.5-5.5 |
| Macro focus range | 8cm | 1cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen sizing | 2.7" | 2.7" |
| Screen resolution | 230k dot | 230k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Minimum shutter speed | 3s | 4s |
| Fastest shutter speed | 1/1000s | 1/1500s |
| Continuous shutter speed | - | 1.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Change WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash range | 3.10 m | 3.90 m |
| Flash options | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-eye, Soft |
| Hot shoe | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (30, 15 fps), 640 x 480 (30, 15 fps), 320 x 240 (30, 15 fps) |
| Maximum video resolution | 640x480 | 1280x720 |
| Video data format | Motion JPEG | Motion JPEG |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | Eye-Fi Connected |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 125g (0.28 pounds) | 164g (0.36 pounds) |
| Physical dimensions | 90 x 58 x 24mm (3.5" x 2.3" x 0.9") | 108 x 59 x 25mm (4.3" x 2.3" x 1.0") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery model | NP-45A | D-LI68 |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec) |
| Time lapse feature | ||
| Storage media | SD/SDHC card, Internal | SD/SDHC card, Internal |
| Storage slots | 1 | 1 |
| Launch price | $130 | $120 |