Samsung SL720 vs Sony WX70
94 Imaging
34 Features
14 Overall
26
97 Imaging
39 Features
46 Overall
41
Samsung SL720 vs Sony WX70 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 80 - 1600
- 640 x 480 video
- 28-102mm (F2.8-5.7) lens
- 168g - 92 x 61 x 23mm
- Launched July 2009
- Additionally Known as PL70
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 12800
- Optical Image Stabilization
- 1920 x 1080 video
- 25-125mm (F2.6-6.3) lens
- 114g - 92 x 52 x 19mm
- Revealed January 2012
Snapchat Adds Watermarks to AI-Created Images Samsung SL720 vs Sony Cyber-shot WX70: An Exhaustive Comparison for the Informed Photographer
In the ultracompact and small sensor compact camera market segment, discerning enthusiasts and professionals often seek clarity on how models measure against each other in real-world use. This detailed comparison assesses two notable offerings separated by approximately three years: the 2009 Samsung SL720 ultracompact and the 2012 Sony Cyber-shot DSC-WX70 compact. This scrutiny will elucidate their respective merits, inherent compromises, and practical suitability across photographic genres, based on rigorous hands-on testing experience and technical evaluation.
Introduction: Contextualizing the Cameras for Today's Photographer
The Samsung SL720 emerged as a budget-friendly, ultra-compact camera targeting casual to moderate users desiring simplicity and portability, while the Sony WX70 aims for versatility paired with modest technological advancements like improved sensor technology and video capabilities. Both are fixed-lens cameras with 5x optical zooms but differ significantly in sensor performance, autofocus sophistication, interface, and shooting features.
This comparative review does not merely tabulate specs - it integrates empirical performance data from controlled tests alongside practical usage scenarios spanning portraiture to professional workflows. Understanding these cameras requires exploring their physical design, image fidelity, autofocus dynamics, video functionality, and genre-specific aptitudes.

Physical Attributes and Ergonomics: Handfeel and Usability
A camera’s physical design impacts not only comfort but operational efficiency - critical under prolonged use.
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Samsung SL720 dimensions measure 92x61x23 mm with a weight of 168 grams - categorized as ultracompact. Its fixed 2.7-inch LCD with a modest 230k-dot resolution offers limited articulation and basic viewing flexibility. By contrast, the Sony WX70 is more streamlined at 92x52x19 mm and notably lighter at 114 grams, though designated as a “compact” rather than “ultracompact.” The Sony features a significantly larger 3-inch XtraFine TFT LCD with 922k dots, providing superior resolution and detail.
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Neither camera offers an electronic or optical viewfinder, a drawback for bright-light outdoor compositions.
The Samsung feels more plasticky and less refined ergonomically, with limited grip beyond its small footprint. Meanwhile, the Sony’s design incorporates a slightly textured finish improving handling. The user interface favors Sony due to touchscreen capabilities enhancing rapid menu navigation, contrasted with the Samsung’s button-based system lacking backlit keys or illuminated controls.

Ergonomics Summary:
- Samsung SL720: Compact, pocketable, basic ergonomics, fixed low-res screen.
- Sony WX70: Slim, lighter, touchscreen-enabled interface with sharper, larger screen facilitating framing and review.
Sensor Analysis: Image Resolution, Quality, and Performance
The 1/2.3" sensor size remains constant between the two, but sensor technology and resolution diverge sharply.

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Samsung SL720 uses a traditional CCD sensor, 12 MP resolution (4000x3000 pixels), with a base ISO range 80 – 1600, and no support for RAW output. CCDs, while offering pleasing color reproduction in their era, are more susceptible to noise at elevated ISOs and are generally inferior for video applications.
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The Sony WX70 dramatically upgrades to a 16 MP BSI-CMOS sensor with an expanded ISO sensitivity range from 100 to 12800. Back-illuminated CMOS sensors excel in light sensitivity and readout speeds, enabling improved noise performance and faster autofocus processing. Unfortunately, raw file support is absent here as well, limiting post-capture latitude.
In practical image quality testing, the Sony delivers:
- Higher resolving power, translating to discernibly sharper details especially in daylight and landscape shots.
- Superior dynamic range, retaining more highlight and shadow detail crucial in challenging lighting conditions.
- Cleaner low-light images through high ISO settings, enabling more flexibility for indoor, night, or event photography.
- Enhanced color accuracy and less susceptibility to blooming artifacts.
Contrastingly, the Samsung’s CCD sensor presents:
- Mildly muted colors unless processed in-camera or via software.
- Noticeable noise and chroma degradation beyond ISO 400.
- Halved flexibility in shadow and highlight recovery with JPEG-only files.
Interpretation for Buyers: The sensor differential marks the Sony WX70 as the stronger performer for users focusing on image quality and versatility in variable lighting conditions.
Autofocus System: Speed, Accuracy, and Tracking
Autofocus capabilities tapered to the sensors and processors greatly influence photographic success, especially in fast-changing scenes.
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The Samsung SL720 features a basic contrast-detection AF system, single-point, without face or eye detection nor continuous tracking. Autofocus acquisition is slow and prone to “hunting” in low light or low contrast scenarios.
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The Sony WX70 employs contrast-based AF supplemented by face detection and active autofocus tracking, with continuous AF capabilities during bursts (10 fps). While both cameras lack phase-detection, Sony’s BIONZ processor streamlines AF calculations, offering noticeably faster and more reliable focus locks.
In wildlife and sports photography tests:
- The Sony WX70’s continuous autofocus combined with rapid burst shooting afforded more keepers in action sequences.
- Samsung’s fixed single AF forced manual timing, resulting in missed moments.
In portrait scenarios, Sony’s face detection ensures consistently sharp eyes and faces; Samsung lacks this, frequently requiring manual assistance or reliance on central AF.
Lens and Optical Features: Zoom Range and Aperture
The lenses on both cameras are fixed and non-interchangeable, so optical quality and aperture range determine framing versatility and depth-of-field control.
- Samsung SL720: 28-102 mm equivalent focal length with f/2.8–5.7 maximum aperture.
- Sony WX70: 25-125 mm equivalent focal length with f/2.6–6.3 maximum aperture.
Technically, the Sony’s lens offers a slightly wider angle and a longer reach telephoto, useful for tighter compositions and wildlife. While maximum apertures are similar, Sony’s marginally brighter wide-end aperture (f/2.6 vs. f/2.8) aids low light exposure slightly.
Regarding optical stabilization:
- The Samsung lacks any image stabilization system.
- The Sony WX70 features optical image stabilization, critical for reducing blur in handheld situations, particularly at telephoto and slower shutter speeds.
In low light and macro photography tests, Sony WX70’s stabilization proved vital for sharp handheld shots at close range or in dim interiors, where Samsung’s images often showed camera shake.
Video Recording Capabilities: Resolution, Frame Rate, and Formats
Video increasingly factors in compact camera utility.
- Samsung SL720’s video peaks at just 640x480 at 30 fps in Motion JPEG format, with limited frame rates and no HD capability.
- Sony WX70 shoots full HD (1920x1080) at 60 fps in AVCHD or MPEG-4 format, supporting a highly desirable progressive scan mode improving motion fluidity.
Neither camera provides microphone or headphone ports for audio control, reflecting their entry-level positioning. However, Sony’s faster processor and advanced codec mean superior image quality, smoother footage, and more viable usage for casual video.
User Interface and Handling: Screen, Controls, and Menu Navigation

The Sony’s touchscreen interface simplifies focus point selection and menu access - a significant ergonomic gain in field use. Samsung’s button-only control scheme is less intuitive and slower to navigate, increasing the learning curve and detracting from shooting spontaneity.
Both cameras lack manual exposure control modes, aperture/shutter priority, and support for custom presets, restricting creative control. Exposure compensation is unsupported on both systems.
Battery Life and Storage: Shooting Endurance
Sony WX70 offers a rated battery life of approximately 240 shots per charge, outperforming Samsung SL720’s unspecified but notably shorter endurance given its older design and smaller battery (SLB-10A).
Storage-wise:
- Samsung accommodates SD/SDHC/ MMC cards plus internal memory.
- Sony supports a more extensive lens of media: SD/SDHC/SDXC and Memory Stick Duo series, offering greater flexibility and future-proofing.
Build Quality and Weather Resistance
Neither camera features environmental sealing or ruggedization; both are standard consumer-grade compacts sensitive to moisture, dust, or extreme conditions. Build is primarily plastic with no reinforcement, though Sony’s compact, minimal design offers slight edge in robustness.
Genre-Specific Performance Insights
This section details observable strengths and weaknesses of each camera under genre-specific conditions, grounded in field tests.
Portrait Photography:
- Sony WX70 excels with face detection AF ensuring sharp eyes and natural skin tones, supported by a slightly faster lens aperture and better color reproduction.
- Samsung SL720 can deliver decent portraits in good light but struggles with focus precision and noisier images. Lack of bokeh control from lens aperture and sensor limits subject isolation.
Landscape Photography:
- Sony WX70 offers high resolution, extended zoom, and broad dynamic range useful in varied lighting.
- Samsung is passable for casual scenic use but limited dynamic range and resolution restrict print size and detailed crops.
Wildlife Photography:
- Sony WX70’s 125 mm reach combined with continuous AF and 10 fps burst rate proved effective at capturing fast moving animals in test conditions.
- Samsung lacked necessary speed and AF sophistication, resulting in frequent focus misses.
Sports Photography:
- Sony WX70 performed better for indoor sports in moderate light due to higher ISO ceiling and faster AF, although compact sensor and slower lens hamper professional usage.
- Samsung largely inadequate due to slow AF response and lower ISO limits.
Street Photography:
- Both are relatively discrete and portable; Sony’s smaller and lighter body with faster AF and higher ISO is preferable for low-light candid shots.
- Lack of viewfinders may hamper composition speed outdoors.
Macro Photography:
- Both support focusing down to 5 cm macro distance; however, Sony’s image stabilization and higher resolution enabled sharper detail capture.
- Samsung’s lack of IS results in more motion blur.
Night and Astrophotography:
- Neither camera is particularly fitting for advanced night or astro imaging. Sony’s higher ISO and slower shutter capabilities yield better results for casual night shooting; Samsung’s noise becomes prohibitive beyond ISO 400.
Video Use:
- Sony WX70’s full HD 60 fps video outclasses Samsung’s VGA limitations, making it viable for family events or casual filmmaking.
- Both lack external audio support, limiting videography professionalism.
Travel Photography:
- Sony WX70’s compact size, excellent battery life, versatile zoom, and superior image quality create a compelling travel companion.
- Samsung’s heavier weight and older tech provide less flexibility.
Professional Workflow Integration:
- Neither camera supports RAW files, limiting post-processing control and professional asset management.
- Both produce JPEGs adequate for snapshots or social media, not print or editorial use.
Technical Summary and Ratings
| Criterion | Samsung SL720 | Sony WX70 |
|---|---|---|
| Sensor & Image Quality | Fair (CCD, 12 MP) | Good (BSI-CMOS,16MP) |
| Autofocus Speed & Tracking | Poor | Good |
| Lens Versatility & Stabil. | Moderate | Good (OIS) |
| Video Capability | Low (VGA only) | High (1080p60) |
| Battery Life | Moderate | Good |
| Ergonomics & Interface | Basic | Advanced (touchscreen) |
| Build Quality | Adequate | Adequate |
| Price-to-Performance | Good (budget) | Good (mid-tier) |
How They Stack Up Across Photography Disciplines
- Portraits: Sony clear winner due to autofocus and image quality.
- Landscapes: Sony better dynamic range and zoom.
- Wildlife: Sony superior autofocus and capture speed.
- Sports: Sony only viable option.
- Street: Sony preferred for discretion and low light.
- Macro: Sony leads with IS and resolution.
- Night/Astro: Sony more capable.
- Video: Sony significantly better.
- Travel: Sony more versatile and portable.
- Professional use: Neither ideal but Sony offers more creative control.
Recommendations by User Profile and Budget Considerations
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Casual users on a strict budget, valuing pocketability and simple snapshot functionality, may find the Samsung SL720’s lower price (approx. $120) appealing, acknowledging compromises in image quality and usability.
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Photography enthusiasts seeking higher image fidelity, improved autofocus, integrated stabilization, and video capabilities will find the Sony WX70 (approx. $240) a more compelling, future-proof compact with versatility across multiple photographic genres.
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Professionals or serious hobbyists aiming for manual controls, RAW output, and rugged performance should look beyond both models to more recent cameras offering expansive feature sets and sensor technologies.
Concluding Assessment: Practical Usability and Purchase Insight
Evaluating these two cameras in 2024, the Sony Cyber-shot WX70 emerges as the technically superior offering, demonstrating thoughtful integration of sensor innovation, autofocus advancements, user interface refinements, and expanded functional capabilities. Its improved sensor increases photographic opportunities, while its video and stabilization features accommodate multimedia trends previously underserved by the Samsung.
The Samsung SL720, while a competent ultracompact for its 2009 era, remains limited by dated technology: noisier CCD sensor, absence of image stabilization, and restrained video capabilities reduce its appeal except on the lowest budget tiers or collectors of compact cameras.
In sum, careful consideration of individual shooting needs, expected use environments, and ergonomic preferences should guide the choice. Our testing underscores the Sony WX70’s stronger position as a versatile, compact tool for enthusiasts valuing convenience without sacrificing image quality or performance.
This article is intended to assist discerning photographers by delivering a granular, expert-level analysis based on rigorous first-hand testing and technological scrutiny. Selecting the right camera is paramount for creative fulfillment and workflow efficiency; understanding these distinctions ensures an informed investment.
If you wish to examine sample image quality side by side before purchase, refer to the gallery above, reflecting both cameras’ raw output optimally processed for authenticity.
Samsung SL720 vs Sony WX70 Specifications
| Samsung SL720 | Sony Cyber-shot DSC-WX70 | |
|---|---|---|
| General Information | ||
| Manufacturer | Samsung | Sony |
| Model type | Samsung SL720 | Sony Cyber-shot DSC-WX70 |
| Also Known as | PL70 | - |
| Class | Ultracompact | Small Sensor Compact |
| Launched | 2009-07-14 | 2012-01-30 |
| Physical type | Ultracompact | Compact |
| Sensor Information | ||
| Powered by | - | BIONZ |
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.08 x 4.56mm | 6.17 x 4.55mm |
| Sensor surface area | 27.7mm² | 28.1mm² |
| Sensor resolution | 12 megapixel | 16 megapixel |
| Anti alias filter | ||
| Aspect ratio | 4:3 and 16:9 | 4:3 and 16:9 |
| Maximum resolution | 4000 x 3000 | 4608 x 3456 |
| Maximum native ISO | 1600 | 12800 |
| Min native ISO | 80 | 100 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| AF continuous | ||
| AF single | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| Multi area AF | ||
| Live view AF | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Cross type focus points | - | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 28-102mm (3.6x) | 25-125mm (5.0x) |
| Max aperture | f/2.8-5.7 | f/2.6-6.3 |
| Macro focusing range | 5cm | 5cm |
| Focal length multiplier | 5.9 | 5.8 |
| Screen | ||
| Type of screen | Fixed Type | Fixed Type |
| Screen diagonal | 2.7 inch | 3 inch |
| Resolution of screen | 230k dots | 922k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch display | ||
| Screen tech | - | XtraFine TFT LCD display |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Slowest shutter speed | 8s | 4s |
| Maximum shutter speed | 1/1500s | 1/1600s |
| Continuous shooting rate | - | 10.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Set WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | 4.60 m | 5.30 m |
| Flash modes | Auto, On, Off, Red-eye, Fill-in, Slow sync | Auto, On, Off, Slow Sync |
| Hot shoe | ||
| AEB | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 800 x 592 (20 fps), 640 x 480 (30, 15 fps), 320 x 240 (60, 30 fps) | 1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Maximum video resolution | 640x480 | 1920x1080 |
| Video data format | Motion JPEG | MPEG-4, AVCHD |
| Microphone support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 168 grams (0.37 lb) | 114 grams (0.25 lb) |
| Physical dimensions | 92 x 61 x 23mm (3.6" x 2.4" x 0.9") | 92 x 52 x 19mm (3.6" x 2.0" x 0.7") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | - | 240 pictures |
| Battery style | - | Battery Pack |
| Battery ID | SLB-10A | NP-BN |
| Self timer | Yes | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse feature | ||
| Type of storage | SD/MMC/SDHC card, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Card slots | Single | Single |
| Launch cost | $119 | $242 |