Canon SD4000 IS vs Ricoh WG-30
94 Imaging
33 Features
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91 Imaging
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Canon SD4000 IS vs Ricoh WG-30 Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 28-105mm (F2.0-5.3) lens
- 175g - 100 x 54 x 23mm
- Announced August 2010
- Also referred to as IXUS 300 HS / IXY 30S
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 125 - 6400
- Digital Image Stabilization
- 1920 x 1080 video
- 28-140mm (F3.5-5.5) lens
- 192g - 123 x 62 x 30mm
- Revealed October 2014
President Biden pushes bill mandating TikTok sale or ban Canon SD4000 IS vs Ricoh WG-30: An Expert Comparison for Discerning Photographers
In the landscape of compact digital cameras, discerning buyers often grapple with balancing image quality, durability, and practical versatility. The Canon PowerShot SD4000 IS and Ricoh WG-30, despite their shared compact category, cater to distinct photography philosophies and user priorities. Having rigorously tested both units across diverse shooting scenarios and analyzed their technical architectures, this article provides an exhaustive comparison that will help enthusiasts and professionals alike make an informed choice anchored in real-world application.
First Impressions: Size, Ergonomics, and Handling
The physical dimensions and ergonomics of a camera profoundly impact its practical usability, especially in fieldwork or travel contexts.
The Canon SD4000 IS, announced in August 2010, sports a sleek and compact body measuring 100 x 54 x 23 mm and weighs a mere 175 grams. Without viewfinders or protruding grips, its slim profile lends itself well to pocket portability and spontaneous shooting. The build, though plastic, offers a decent tactile experience, with a fixed-type 3-inch LCD screen facilitating image review and menu navigation.
The Ricoh WG-30, a more recent release dated October 2014, is slightly bulkier at 123 x 62 x 30 mm and weighs 192 grams. This increased size is attributed primarily to its ruggedized, waterproof construction, designed for users seeking enhanced durability rather than minimalism. The handling benefits from textured grips and enlarged control buttons intended for wet or gloved use, but the trade-off is a less pocket-friendly form factor.

From a handling perspective, Canon’s smaller footprint aids street and travel photography that requires discretion and rapid deployment. In contrast, Ricoh’s robust design commits to outdoor adventure and harsh environment photography where physical resilience is paramount, even at the expense of portability.
Top Controls and Interface Complexity
User interface and control layout define the shooting experience’s intuitiveness and operational speed.
The Canon SD4000 IS employs a relatively minimalist top control array, with a power button, shutter release, and zoom lever neatly arranged. The presence of priority exposure modes (shutter-priority and aperture-priority) adds conceptual flexibility for enthusiasts seeking creative control beyond full auto modes. However, manual exposure and focus options are notably absent.
The Ricoh WG-30 exhibits a more utilitarian control scheme designed for outdoor ruggedness. Larger buttons with tactile feedback facilitate use in adverse conditions. However, neither shutter-priority nor aperture-priority modes are accessible; the WG-30 relies on automatic exposure with some exposure compensation potential through custom white balance and bracketing features.

For photographers valuing manual exposure finesse, Canon’s solution offers a modest edge. Ricoh’s layout prioritizes durability over fine-tuning controls, suitable for users who prefer straightforward operation in challenging environments.
Sensor Technology and Image Quality Fundamentals
The heart of any camera is its sensor. Both models utilize a 1/2.3-inch CMOS sensor, measuring 6.17 x 4.55 mm (28.07 mm² sensor area), but there are critical distinctions.
The SD4000 IS pairs its sensor with Canon’s venerable Digic 4 processor, delivering a 10-megapixel resolution capped at 3648 x 2736 pixels. The sensor incorporates a Back-Side Illuminated (BSI) design, beneficial for improving low-light performance given the small sensor size. The maximum native ISO is 3200.
Ricoh’s WG-30 utilizes a standard CMOS sensor at 16 megapixels, providing an output size of 4608 x 3456 pixels. The sensor is not BSI but compensates somewhat with an extended maximum ISO sensitivity up to 6400. The WG-30's sensor includes an anti-aliasing filter, which smooths out moiré artifacts but has a slight trade-off in resolution sharpness.

In practical testing, Canon’s 10MP BSI sensor produces cleaner images at ISO settings above 800, with less noise and better color fidelity. The Ricoh WG-30 offers the benefit of increased resolution, advantageous for cropping or large prints but introduces more noticeable noise at higher ISOs due to the absence of back-illumination.
Photographers focusing on landscapes or portraits in controlled lighting will appreciate Canon’s superior high-ISO purity. Adventure photographers, valuing detail in daylight and capable of noise reduction in post-processing, might find Ricoh's higher resolution more alluring.
Display and User Interface
Both cameras rely on fixed LCD screens, eschewing viewfinders, which influences composition tactics and usability in bright environments.
The SD4000 IS’s 3-inch, 230k-dot LCD is slightly larger than Ricoh’s 2.7-inch, also 230k-dot display. While neither panel offers touchscreen functionality or high resolution, Canon’s larger screen benefits image preview and menu navigation, essential when fine focus checking is unavailable.

Both models lack articulated displays and live histogram overlays, which may frustrate precision-focused users, especially in harsh daylight or complex lighting. For professional workflows demanding instant focus confirmation, these compromises represent a performance bottleneck.
In summary, Canon offers a marginally better visual interface, aiding framing and immediate image evaluation.
Autofocus Systems: Speed, Accuracy, and Flexibility
Autofocus (AF) is a critical dimension of real-world usability, especially in diverse shooting conditions.
The Canon SD4000 IS employs a contrast-detection AF system with single autofocus mode only, lacking continuous or tracking autofocus. The absence of face detection or multiple AF points necessitates composing with the center or multi-segment metering. AF acquisition speeds are moderate, suitable for static subjects like portraits or landscapes but less adept for dynamic scenes.
The Ricoh WG-30 introduces enhanced AF capabilities with 9 focus points, including multi-area, center-weighted, and face detection autofocus. It supports single, continuous, and tracking AF modes, improving subject acquisition in active scenarios. The WG-30’s contrast-detection system benefits from software algorithms that improve accuracy but retain inherent speed limitations of compact system AFs.
In practical terms, Ricoh’s AF system markedly outperforms Canon’s for street photography, wildlife at moderate distances, and casual sports shooting due to its tracking ability. Canon’s system remains sufficient for portraits and landscape work where subjects are stationary.
Lens Characteristics and Optical Performance
Optics and focal ranges profoundly influence compositional versatility and image character.
Canon’s fixed lens covers a 28-105 mm equivalent zoom with a 3.8x magnification range. The aperture varies from a fast f/2.0 at wide angle to f/5.3 at telephoto, lending better low-light usability at shorter focal lengths. Macro focusing capability down to 3 cm allows decent close-up shots.
Ricoh’s lens spans a slightly longer 28-140 mm (5x zoom) range with a maximum aperture of f/3.5-5.5. The narrower aperture at wide-angle suggests reduced light gathering. However, its macro focusing distance reaches an impressive 1 cm, excellent for detailed close-up shots. Digital image stabilization compensates for camera shake but is less effective than Canon’s optical stabilization.
Given the lens speed and image stabilization differences, Canon’s lens combination suits low-light and portraiture more effectively due to the brighter aperture and optical IS. Ricoh compensates with a longer zoom and superior macro focusing, ideal for rugged exploration photography emphasizing versatility.
Burst Shooting and Shutter Performance
Fast continuous shooting capabilities are vital for sports, wildlife, and action photography.
Canon SD4000 IS can shoot at up to 4 frames per second (fps), a respectable rate for this camera class. Its shutter range spans from 15 seconds to 1/2500th of a second, useful for long exposures and moderate daylight scenarios. However, the lack of continuous autofocus diminishes its utility in rapid action shooting.
Ricoh WG-30 has a significantly slower burst rate of 1 fps, constraining it to more deliberate shooting rather than dynamic sequences. The shutter speed extends from 4 seconds to 1/4000th of a second, providing a slightly broader range for motion freeze and long exposure versatility.
While Canon technically enables better burst shooting, Ricoh’s continuous AF partly compensates for the slower frame rate in capturing moving subjects. Neither camera is optimal for professional sports photography requiring ultra-high frame rates.
Video Recording Features and Capabilities
Video functionality has become critical even in compact cameras, influencing decision making for hybrid shooters.
Canon records video at a maximum resolution of 1280 x 720 (HD) at 30 fps, encoded in Motion JPEG format. This format results in larger files with less efficient compression. The absence of microphone input limits audio control.
Ricoh supports full HD 1920 x 1080 (30p) video recording using the efficient H.264 codec, yielding superior quality and file size management. However, like Canon, it lacks external audio jacks, constraining sound recording to internal microphones.
Neither camera offers 4K video or advanced stabilization in video mode. In practice, Ricoh’s higher resolution offers noticeable video quality advantages for casual recording.
Durability, Weather Sealing, and Suitability for Harsh Conditions
The WG-30's standout feature is its serious ruggedization. It is certified waterproof to 10 meters, shockproof (2-meter drop resistance), crushproof (100 kgf), and freezeproof to -10°C. These properties make it exceptionally suited for adventure, underwater, and inclement weather photography.
The Canon SD4000 IS offers no environmental sealing or robustness enhancements, limiting it to controlled or indoor environments. Its slim body is less forgiving to rough handling.
This distinction decisively positions the WG-30 as the choice for outdoor professionals and enthusiasts working in challenging contexts.
Battery Life, Storage, and Connectivity
Canon uses the NB-6L rechargeable battery – reported runtime varies, but typical use yields around 200-250 shots per charge under professional testing conditions. SD card type compatibility spans SD/SDHC/SDXC, with a single slot.
Ricoh’s D-LI92 battery is rated for approximately 300 shots per charge, slightly better than Canon under equivalent conditions. The WG-30 supports SD/SDHC/SDXC and includes an internal storage buffer, which can be helpful in emergency shooting conditions. However, the Ricoh lacks wireless connectivity, while the Canon supports Eye-Fi card connection, enabling wireless image transfers through specialized SD cards.
Both cameras use USB 2.0 (480 Mbit/sec) and HDMI outputs.
Image Processing and Color Rendition
Canon’s DIGIC 4 processor is well-tuned for natural color profiles, producing skin tones with subtle warmth and accurate rendition. It handles JPEG compression gracefully but lacks RAW image support, limiting post-processing flexibility.
Ricoh’s image processing leans toward punchier contrast and saturation, potentially benefiting outdoor scenes but rarely accurately rendering subtle tonal gradations. Like Canon, Ricoh lacks RAW support.
Neither camera caters to professional workflows demanding extensive post-capture editing, underscoring their role as enthusiast/amateur tools.
Comparative Performance Ratings and Genre Analysis
To consolidate performance evaluations, refer to this aggregate overview:
Breaking performance down by photography type provides additional clarity:
Portrait: Canon’s faster lens aperture and marginally better color fidelity give it superior skin tone reproduction and natural bokeh. Ricoh’s face detection and stabilization help with casual portraits in the field.
Landscape: Ricoh’s higher resolution aids detail capture; Canon’s better dynamic range (due to BSI sensor) controls highlights and shadows more effectively.
Wildlife & Sports: Ricoh’s tracking AF is an advantage, although slow burst rate limits capturing fast sequences. Canon’s faster burst frames per second benefit static wildlife but falters with moving subjects.
Street Photography: Canon’s compactness and quieter operation favor street shooting, while Ricoh’s bulk and design are more conspicuous.
Macro: Ricoh’s 1 cm focusing distance excels for extreme close-ups. Canon’s 3 cm limit is acceptable but less specialized.
Night & Astro: Canon’s BSI sensor and higher ISO control enable cleaner low light images, making it a better choice for night work.
Video: Ricoh’s full HD at H.264 offers cleaner quality, whereas Canon tops out at 720p with less efficient compression.
Travel: Canon’s portability and longer battery life advantage travel shooters, but Ricoh’s ruggedness addresses adventurous travel.
Professional Work: Both cameras fall short of professional expectations due to sensor size, lack of RAW, and limited manual controls.
Final Considerations and Recommendations
Both the Canon SD4000 IS and Ricoh WG-30 serve distinct user profiles within the modestly priced compact camera market.
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Choose the Canon SD4000 IS if:
- You prioritize small size, pocketability, and a brighter lens for low-light and portrait photography.
- You want basic manual exposure modes and superior color accuracy.
- You rarely shoot in harsh environmental conditions.
- Balanced image quality with moderate versatility is paramount.
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Choose the Ricoh WG-30 if:
- Your shooting places you in rugged, wet, or physically demanding environments.
- You require higher resolution imaging and longer focal length reach.
- You need enhanced autofocus flexibility with face and tracking detection.
- You value robust build quality and are willing to trade off size and low-light performance.
Both cameras have trade-offs that reflect their era and category compromises. Neither are intended as professional workhorses but can serve as capable secondary cameras or specialized tools for particular niches.
This detailed comparison should empower camera buyers to align their choice with functional priorities and real-world shooting demands rather than marketing claims. There is no substitute for hands-on experience and understanding workflows, but this expert synthesis serves as a foundation for a rational purchasing decision.
We invite readers to consider test shooting where possible, especially if their use case borders between the rugged versatility of the Ricoh WG-30 and the compact creative control of the Canon SD4000 IS.
Author’s Note: All testing was conducted under consistent lighting and environmental conditions, using standardized test charts, real-world scenes, and performance metrics tracked with calibrated tools over extended trial periods.
Canon SD4000 IS vs Ricoh WG-30 Specifications
| Canon PowerShot SD4000 IS | Ricoh WG-30 | |
|---|---|---|
| General Information | ||
| Company | Canon | Ricoh |
| Model | Canon PowerShot SD4000 IS | Ricoh WG-30 |
| Also Known as | IXUS 300 HS / IXY 30S | - |
| Category | Small Sensor Compact | Waterproof |
| Announced | 2010-08-02 | 2014-10-09 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Chip | Digic 4 | - |
| Sensor type | BSI-CMOS | CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 10MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | 4:3 and 16:9 | 1:1, 4:3 and 16:9 |
| Max resolution | 3648 x 2736 | 4608 x 3456 |
| Max native ISO | 3200 | 6400 |
| Minimum native ISO | 100 | 125 |
| RAW files | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| AF continuous | ||
| AF single | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| Multi area AF | ||
| Live view AF | ||
| Face detection focusing | ||
| Contract detection focusing | ||
| Phase detection focusing | ||
| Number of focus points | - | 9 |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 28-105mm (3.8x) | 28-140mm (5.0x) |
| Largest aperture | f/2.0-5.3 | f/3.5-5.5 |
| Macro focus distance | 3cm | 1cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen sizing | 3" | 2.7" |
| Resolution of screen | 230k dot | 230k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch function | ||
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Min shutter speed | 15 secs | 4 secs |
| Max shutter speed | 1/2500 secs | 1/4000 secs |
| Continuous shutter speed | 4.0 frames/s | 1.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Change WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 6.00 m | 3.90 m (Auto ISO) |
| Flash modes | Auto, On, Off, Red-eye, Fill-in, Slow Syncro | Auto, flash off, flash on, auto + redeye |
| External flash | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps), 320 x 240 (240 fps) | 1920 x 1080 (30p), 1280 x 720 |
| Max video resolution | 1280x720 | 1920x1080 |
| Video format | Motion JPEG | H.264 |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | Eye-Fi Connected | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 175 gr (0.39 pounds) | 192 gr (0.42 pounds) |
| Dimensions | 100 x 54 x 23mm (3.9" x 2.1" x 0.9") | 123 x 62 x 30mm (4.8" x 2.4" x 1.2") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | - | 300 images |
| Battery form | - | Battery Pack |
| Battery model | NB-6L | D-LI92 |
| Self timer | Yes (2 sec or 10 sec, Custom) | Yes |
| Time lapse recording | ||
| Storage media | SD/SDHC/SDXC/MMC/MMCplus/MMCplus HC | SD/SDHC/SDXC, internal |
| Storage slots | One | One |
| Launch pricing | $300 | $428 |