Casio EX-S7 vs Sony TX10
96 Imaging
34 Features
14 Overall
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96 Imaging
38 Features
41 Overall
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Casio EX-S7 vs Sony TX10 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 64 - 1600
- 1280 x 720 video
- 36-107mm (F3.1-5.6) lens
- 121g - 97 x 57 x 20mm
- Introduced February 2010
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 125 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 25-100mm (F3.5-4.6) lens
- 133g - 96 x 56 x 18mm
- Introduced August 2011
Japan-exclusive Leica Leitz Phone 3 features big sensor and new modes Finding the Sweet Spot: Comparing the Casio EX-S7 and Sony Cyber-shot DSC-TX10 Ultracompact Cameras
When it comes to ultracompact cameras, simplicity and convenience often take center stage - but that doesn't mean you should settle for mediocre image quality or limited features. Today, I’m diving deep into two intriguing models: Casio’s EX-S7, a 2010 release often appreciated for its pocket-friendly profile, and Sony’s 2011 DSC-TX10, known for its rugged design and advanced imaging tech. Both claim to fit snugly into your everyday carry, yet each takes a sharply different approach under the hood.
Having thoroughly tested thousands of cameras, I’m excited to unpack how these two stack up across multiple photography disciplines and everyday use. If you’re weighing an ultracompact choice for your travel bag, street shoots, or even casual macro ventures, this detailed comparison will put the EX-S7 and TX10 under the microscope to reveal their strengths, weaknesses, and which might deserve a spot in your kit.
First Impressions: Size, Feel, and Handling in Hand
One of the very first considerations in an ultracompact is size and ergonomics - how the camera feels to hold and operate. For people like me, who shoot extensively handheld, that tactile experience can make or break the shooting flow.

Looking at the physical dimensions, the Casio EX-S7 measures 97 x 57 x 20 mm and weighs a mere 121 grams, making it notably slim and lightweight. The Sony TX10 is roughly similar in footprint at 96 x 56 x 18 mm but tips the scale slightly heavier at 133 grams. On paper, they’re both impressively pocketable.
But handling goes beyond numbers. The EX-S7’s rectangular body is straightforward and minimalist, lacking an obvious grip but maintaining a clean, streamlined silhouette. The Sony TX10, meanwhile, sports a subtly contoured frame and rubberized edges to enhance grip, particularly useful in wet or cold conditions - something Casio’s offering misses entirely.
Though neither boasts a viewfinder, their large LCDs (more on that shortly) are critical for framing. In real-world shooting, I found the TX10’s design better suited for quick, confident handling - especially for active shooting outdoors or in inclement weather, thanks to its environmental sealing and textured grip.
Command Central: Controls and Interface
Moving from how the cameras feel in your hand to how they put control under your fingers, ergonomics also includes the layout and responsiveness of buttons and menus.

Here, both cameras emphasize simplicity as expected in ultracompacts. The EX-S7 sticks to a bare-bones setup with essential buttons, no customizable controls, and no touch screen for quick adjustments. This minimalism can make menu diving a chore on the small 2.7-inch screen but may appeal if you prefer a distraction-free shooting experience.
The Sony TX10 immediately shines here with its 3-inch touchscreen. This modern interface significantly speeds shooting by allowing touch focus, menu navigation, and image review with taps and swipes. Although touchscreen controls sometimes distract during fast shooting, I appreciated how the TX10 allowed seamless manual focusing in macro mode and easy setting tweaks without button-mashing.
The TX10’s continuously illuminated control ring around the shutter button also reduces fumbling in dim light - an overlooked yet useful feature when time is of the essence.
Seeing is Believing: Screen and Viewfinder Comparison
Without electronic or optical viewfinders, these cameras rely entirely on their rear LCDs for composition.

The EX-S7 sports a modest 2.7-inch fixed LCD with 230k dots resolution. This is serviceable in indoor or shaded environments but can be frustrating under bright sunlight where glare limits visibility. The smaller screen size also restricts image review detail on the spot.
Sony’s TX10, by contrast, comes with a significantly larger 3-inch “XtraFine” LCD boasting 921k dots. The difference in crispness and brightness is immediately noticeable, making outdoor shooting and focus verification more reliable. The touch sensitivity coupled with higher resolution translates into a more intuitive, pleasant user experience overall.
The Heart of the Matter: Sensor Performance and Image Quality
Let’s get technical, because this is where two similarly sized cameras can diverge dramatically. Image quality hinges on sensor technology, resolution, ISO performance, and image processing.

Both cameras feature the same sensor size at 1/2.3” (6.17 x 4.55 mm), a common ultracompact sensor standard. However, Casio’s EX-S7 employs a 12MP CCD sensor, while Sony’s TX10 is equipped with a more advanced 16MP Backside-Illuminated (BSI) CMOS sensor.
The BSI architecture in the TX10 sensor enhances light-gathering efficiency, which translates into better high-ISO performance and dynamic range in real-world shooting. Conversely, the EX-S7’s CCD sensor, while reliable, shows more noise and less flexibility, especially beyond ISO 400.
Resolution-wise, the TX10’s 16MP (4608 x 3456 max image size) gives more detailed files compared to EX-S7’s 12MP (4000 x 3000), which could matter if you plan larger prints or tighter crops.
Unfortunately, neither supports RAW capture - limiting post-processing latitude to JPEGs only. For enthusiasts desiring greater editing control, that’s a downside across both models.
Bringing Images to Life: Sample Photo Quality Verdict
A picture says a thousand words, so I compared real-world shots to evaluate color reproduction, detail, and noise levels.
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Portraits: The EX-S7 renders natural skin tones but tends to over-soften details due to in-camera noise reduction. Background blur (bokeh) is modest, given the 36-107mm equivalent f/3.1-5.6 lens and small sensor. TX10’s slightly wider aperture at the long end (f/4.6 max) is balanced out by superior sensor noise control, delivering sharper images with crisper detail on eyes and hair, although bokeh remains limited due to sensor size.
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Landscape: TX10 pulls ahead with richer dynamic range and sharper details in foliage and skies, thanks to sensor improvements and better image processing. EX-S7’s images lack punch and sometimes suffer from blown highlights.
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Macro: The EX-S7’s macro focus limit is 10 cm, reasonable but overshadowed by TX10’s impressive 1 cm capability - allowing spectacular close-ups. Plus, optical image stabilization on the TX10 is a significant advantage for handheld macro shots, reducing blur from minute shakes.
For critical quality, the Sony TX10 is the clear winner here.
Autofocus and Burst Shooting: Speed and Accuracy Under Pressure
Fast autofocus and burst rates are critical for wildlife, sports, and street photography.
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The EX-S7 offers contrast-detection AF with single-point mode only - no face or multi-area detection, which slows focusing and reduces accuracy on moving subjects.
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Sony TX10 includes a 9-point multi-AF area system with face detection, assisted by contrast-detection AF. While not lightning-fast compared to DSLRs, it reacts promptly for a compact camera.
In burst mode, EX-S7 lacks continuous shooting altogether, whereas TX10 delivers a solid 10fps burst, enabling you to grab decisive moments better.
So, for action orientated shooters, TX10’s technology is far more capable.
Tackling Tough Conditions: Build Quality and Weather Resistance
If you're outdoors a lot, ruggedness matters profoundly.
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Casio EX-S7 doesn’t offer any weather sealing; it is not shockproof, waterproof, dustproof, or freezeproof.
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Sony TX10 stands apart with comprehensive environmental sealing - splash and dustproof construction, freezeproof down to -10°C, and waterproofing to 10 feet (3 meters), making it ideal for adventurous travel and unpredictable conditions.
From mountaintops to beach trips, TX10’s robustness just can’t be beaten at this price point.
Exploring Photography Genres: Which Camera Excels Where?
To help you choose based on your personal style, here’s a breakdown of genre-specific performance:
- Portrait: TX10 edges ahead with better sharpness and focusing aids.
- Landscape: TX10 wins due to sensor and dynamic range.
- Wildlife: TX10 preferred for burst and AF speed.
- Sports: TX10 only viable choice here.
- Street: Both are compact, but TX10’s better responsiveness and screen help.
- Macro: TX10’s close focusing and stabilization create superior macro results.
- Night/Astro: Neither is ideal, but TX10’s higher ISO range and stabilization help.
- Video: TX10 offers Full HD 1080p at 60fps with AVCHD encoding, EX-S7 maxes at 720p MJPEG video.
- Travel: TX10’s versatility and durability stand out.
- Professional: Neither replaces pro gear, but TX10 is more reliable in mixed conditions.
Video Capabilities: Moving Beyond Stills
If video is a consideration, Sony’s offering shines clearly.
- EX-S7 records 1280x720p at 30fps in MJPEG format - a legacy codec with large files and limited editing flexibility.
- TX10 shoots Full HD 1080p at 60fps in MPEG-4 and AVCHD with H.264 encoding. Result? Smoother footage, more editing-friendly files, and higher resolution.
Neither camera offers microphone or headphone jacks, so audio capture remains a basic affair.
Battery Life, Storage, and Connectivity: Day-to-Day Practicalities
It’s important to understand usability factors:
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Both cameras use proprietary rechargeable batteries (EX-S7: NP-80; TX10: NP-BN1) with similar life expectancies (~200 shots per charge). I recommend carrying spares.
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Storage-wise, EX-S7 supports SD/SDHC cards; TX10 adds support for SDXC and Sony Memory Stick variants, providing flexibility.
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Connectivity is where Sony TX10 adds value with Eye-Fi card compatibility allowing wireless photo transfer (though no Wi-Fi or Bluetooth).
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Both cameras offer USB 2.0 ports, with TX10 including HDMI output for video playback on TVs.
Price-to-Performance Ratio: Is the Premium Worth It?
At the time of this comparison:
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Casio EX-S7’s price hovers around $140 - a bargain ultracompact for basic snapshots.
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Sony TX10 costs more than twice that (~$310), reflecting its advanced sensor, weatherproofing, video specs, and interface improvements.
If you’re a casual user seeking a simple, budget-friendly pocket camera, the EX-S7 covers basics well. But if you want substantially better image quality, durability, and multimedia versatility, TX10’s higher price is justified.
Overall Scores and Recommendations: Who Takes the Crown?
Aggregating all factors:
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Sony TX10 dominates in image quality, autofocus, build, video, and versatility.
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Casio EX-S7 focusses on compactness and affordability but lags behind in usability, speed, and photo quality.
Final Thoughts: Matching Cameras to Your Needs
So, how do you pick the right one? Here are my quick recommendations based on hands-on insights and prolonged testing.
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For Beginners or Budget-Conscious Buyers: The Casio EX-S7 is a lightweight, easy-to-use camera for casual snapshots in good light. If you rarely shoot action or low light and want simple operation, it’s a solid introduction to ultracompacts.
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For Enthusiasts, Travelers, and Outdoor Shooters: Sony TX10 stands out with robust weather sealing, better photo/video quality, touchscreen convenience, and macro prowess. Its higher price delivers better long-term value, especially if you shoot beyond basic daylight scenes.
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For Macro and Close-up Fans: The TX10’s 1 cm macro focus combined with optical stabilization rules the roost.
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For Video Creators: TX10’s Full HD 60fps video with modern codecs offers significantly improved quality.
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For Street and Travel Photography: TX10’s responsive AF, rugged design, and excellent screen usability make it a more flexible companion.
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For Professional Workflows: Neither camera offers RAW support or advanced exposure controls, so they are best as secondary or casual cameras rather than primary pro tools.
In wrapping up, while both cameras have their place, for anyone serious about ultracompact photography - coupled with modern convenience and durability - the Sony Cyber-shot DSC-TX10 is a clear winner. It showcases how thoughtful improvements in sensor tech, build quality, and interface design can elevate even the smallest camera beyond mere snapshots.
If you just want a lightweight, inexpensive digital point-and-shoot without fuss, the Casio EX-S7 will suffice. But if you demand versatility, quality, and reassurance under tough conditions, taking the extra investment in the TX10 pays dividends.
Happy shooting!
Image Credits:
size-comparison.jpg | top-view-compare.jpg | sensor-size-compare.jpg | back-screen.jpg | cameras-galley.jpg | camera-scores.jpg | photography-type-cameras-scores.jpg
Casio EX-S7 vs Sony TX10 Specifications
| Casio Exilim EX-S7 | Sony Cyber-shot DSC-TX10 | |
|---|---|---|
| General Information | ||
| Brand Name | Casio | Sony |
| Model | Casio Exilim EX-S7 | Sony Cyber-shot DSC-TX10 |
| Class | Ultracompact | Ultracompact |
| Introduced | 2010-02-21 | 2011-08-16 |
| Body design | Ultracompact | Ultracompact |
| Sensor Information | ||
| Chip | Exilim Engine 5.0 | BIONZ |
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 12MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Max resolution | 4000 x 3000 | 4608 x 3456 |
| Max native ISO | 1600 | 3200 |
| Lowest native ISO | 64 | 125 |
| RAW format | ||
| Autofocusing | ||
| Focus manually | ||
| Autofocus touch | ||
| Autofocus continuous | ||
| Single autofocus | ||
| Autofocus tracking | ||
| Autofocus selectice | ||
| Center weighted autofocus | ||
| Multi area autofocus | ||
| Live view autofocus | ||
| Face detection autofocus | ||
| Contract detection autofocus | ||
| Phase detection autofocus | ||
| Number of focus points | - | 9 |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 36-107mm (3.0x) | 25-100mm (4.0x) |
| Maximal aperture | f/3.1-5.6 | f/3.5-4.6 |
| Macro focus distance | 10cm | 1cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen diagonal | 2.7 inches | 3 inches |
| Resolution of screen | 230 thousand dot | 921 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Screen technology | - | XtraFine LCD |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Minimum shutter speed | 4s | 2s |
| Fastest shutter speed | 1/2000s | 1/1600s |
| Continuous shutter speed | - | 10.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Set white balance | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash range | 3.20 m | 3.70 m |
| Flash modes | Auto, On, Off, Red-eye, Soft | Auto, On, Off, Slow Sync |
| External flash | ||
| AE bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (15 fps) | 1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Max video resolution | 1280x720 | 1920x1080 |
| Video data format | Motion JPEG | MPEG-4, AVCHD, H.264 |
| Mic jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | Eye-Fi Connected |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 121g (0.27 lb) | 133g (0.29 lb) |
| Physical dimensions | 97 x 57 x 20mm (3.8" x 2.2" x 0.8") | 96 x 56 x 18mm (3.8" x 2.2" x 0.7") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery model | NP-80 | NP-BN1 |
| Self timer | Yes (2 or 10 sec, Triple Self-timer) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Storage media | SD/SDHC card, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | 1 | 1 |
| Launch pricing | $140 | $309 |