Casio EX-Z35 vs FujiFilm Z700EXR
96 Imaging
35 Features
14 Overall
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95 Imaging
35 Features
22 Overall
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Casio EX-Z35 vs FujiFilm Z700EXR Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.5" Fixed Screen
- ISO 64 - 3200
- 640 x 480 video
- 36-107mm (F3.1-5.6) lens
- 124g - 99 x 57 x 20mm
- Revealed February 2010
(Full Review)
- 12MP - 1/2" Sensor
- 3.5" Fixed Screen
- ISO 100 - 1600 (Push to 3200)
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 35-175mm (F3.9-4.7) lens
- 158g - 98 x 59 x 20mm
- Announced February 2010
- Additionally referred to as FinePix Z707EXR

Casio EX-Z35 vs. FujiFilm FinePix Z700EXR: A Detailed Ultracompact Camera Showdown
When you’re seeking an ultracompact camera that balances portability with respectable image quality, the choices can often feel daunting. Today, we dive deep into two notable offerings from 2010: the Casio EX-Z35 and the FujiFilm FinePix Z700EXR. Both aimed at casual photographers and enthusiasts desiring simple yet effective pocket cameras, these models pack distinct features and technologies that affect real-world use considerably.
Having personally tested countless ultracompact cameras over the years, including these two, this comprehensive comparison will analyze the specifications, performance, and application suitability, helping photographers like you - from beginners to seasoned pros - make an informed purchase. We’ll cover the technical foundations, hands-on user experiences, and value propositions while exploring their fitness across genres such as portrait, landscape, and travel photography.
A Look and Feel: Compact Build vs. Design Ergonomics
Both cameras fall firmly into the ultracompact category designed for effortless carry. Still, subtle differences in size and ergonomics influence handling.
Feature | Casio EX-Z35 | FujiFilm FinePix Z700EXR |
---|---|---|
Dimensions (WxHxD) | 99 x 57 x 20 mm | 98 x 59 x 20 mm |
Weight | 124 g | 158 g |
Build Quality | Lightweight plastic build | Slightly heavier with solid feel |
Button Layout | Minimalist controls | Touchscreen + physical buttons |
Screen Size | 2.5-inch fixed LCD | 3.5-inch fixed LCD (touch-enabled) |
The Casio EX-Z35 offers a notably lighter and slightly narrower profile, which makes it perfect for discreet street photography or travel where every gram counts. Its straightforward button layout has a utilitarian feel - ideal for users who prefer tactile feedback without digital distractions.
On the other hand, the FujiFilm Z700EXR, while marginally heavier, provides a larger 3.5-inch screen with touchscreen capabilities. This modern interface simplifies navigating settings and framing shots quickly. The heft lends confidence in hand but never compromises pocketability. This tactile difference can impact extended shooting comfort and operational speed, especially if you often change settings on the fly.
Recommendation: If you prize absolute portability and fuss-free design, Casio’s EX-Z35 scores high. For better control and interface versatility, FujiFilm’s Z700EXR stands out.
Sensor Specs and Image Quality: The Heart of Performance
At the core of any camera is its sensor technology, which largely dictates image quality potential. Let’s analyze what each model offers.
Specification | Casio EX-Z35 | FujiFilm FinePix Z700EXR |
---|---|---|
Sensor Type | 1/2.3” CCD | 1/2” CCD with EXR technology |
Sensor Area | 6.17 x 4.55 mm (28.07 mm²) | 6.4 x 4.8 mm (30.72 mm²) |
Resolution | 12 MP | 12 MP |
Anti-Aliasing Filter | Yes | Yes |
Max Native ISO | 3200 | 1600 |
Max Boosted ISO | N/A | 3200 |
Raw Format Support | No | No |
Both cameras feature CCD sensors around the same physical size, typical for ultracompacts of their era, but FujiFilm’s sensor employs their proprietary EXR technology. This design allows intelligent pixel binning and mode switching to optimize for resolution, dynamic range, or signal-to-noise ratio depending on lighting conditions - a significant advantage when lighting is challenging.
In real-world testing, the FujiFilm produces crisper images with better noise control at mid-ISO levels, owing to the EXR processing. The Casio’s sensor pushes ISO well to 3200 but at the cost of marked noise and detail loss. This limits its usability for low-light or high-contrast scenes.
Color reproduction on the FujiFilm tends to be more vibrant and faithful, especially with skin tones - an asset for portrait shoots. The Casio sometimes delivers flatter results and a slight cold cast.
Recommendation: For superior image quality, especially in diverse lighting conditions, the FujiFilm Z700EXR’s EXR sensor technology and processing provide a clear edge.
Autofocus and Focusing Versatility: Speed and Precision Matters
Your ability to capture a fleeting moment often depends on autofocus (AF) reliability and speed. How do these two cameras compare?
Feature | Casio EX-Z35 | FujiFilm FinePix Z700EXR |
---|---|---|
AF System | Contrast detection | Contrast detection with touchscreen AF |
Autofocus Modes | Single AF only | Single AF, Touch AF |
Manual Focus | Yes | No |
Facedetection | No | No |
AF Speed | Moderate (~1 second typical) | Faster (~0.6-0.7 seconds) |
Macro Focus Range | 10 cm | 9 cm |
The Casio EX-Z35, while offering manual focus, applies it mostly through a less precise digital toggle, limiting creative control. Autofocus is limited to single-point contrast detection without facedetection or tracking capabilities - sufficient for casual snapshots, but problematic for moving subjects.
The FujiFilm Z700EXR lacks manual focusing but compensates with a touchscreen AF system allowing quick and intuitive focus point selection anywhere on the frame. The autofocus speed is notably faster in good light, enhancing your success with spontaneous shooting, particularly in street and travel contexts.
Neither model includes face or eye detection autofocus - commonplace now but less so in 2010. Both have close-range macro focusing within standard limits (under 10 cm), allowing decent close-ups but without specialized macro capabilities.
Recommendation: For better real-world focusing agility and user-friendly interface, FujiFilm’s Z700EXR is preferable. Casio’s manual focus option may appeal to those wanting more control but comes with compromises.
Screen and Interface: Viewing and Navigating Your Shots
Ultracompacts often sacrifice viewfinders in favor of LCD screens. Let’s see how these two stack up in terms of framing, reviewing, and menu navigation.
Feature | Casio EX-Z35 | FujiFilm FinePix Z700EXR |
---|---|---|
Screen Size | 2.5-inch fixed | 3.5-inch fixed, touchscreen |
Resolution | 230k pixels | 460k pixels |
Touchscreen | No | Yes |
Live View | Yes | Yes |
Selfie-friendly | No | No |
The larger, higher-resolution screen of the FujiFilm Z700EXR makes composing and reviewing images easier, especially in bright outdoor conditions. Its touchscreen allows quick menu navigation and selectable focus points, speeding up operation and reducing the learning curve.
The Casio screen, smaller and lower resolution, limits preview clarity and detail - a noticeable downside when checking sharpness or detail on the go. Its menus rely on physical buttons, which may slow down those accustomed to touch controls.
Neither camera provides an electronic viewfinder, a feature mostly absent at this class but welcomed if you prefer eye-level framing or shooting in strong sunlight.
Recommendation: FujiFilm’s more advanced screen and touchscreen interface offer a superior experience that encourages experimentation and swift adjustments.
Zoom and Lens Characteristics: Framing Your Vision
The fixed lenses on ultracompacts define your framing options. Here is a side-by-side look at focal ranges and apertures.
Specification | Casio EX-Z35 | FujiFilm FinePix Z700EXR |
---|---|---|
Lens Focal Range | 36-107 mm equivalent (3x zoom) | 35-175 mm equivalent (5x zoom) |
Aperture Range | f/3.1 - f/5.6 | f/3.9 - f/4.7 |
Macro Minimum Focus Distance | 10 cm | 9 cm |
Image Stabilization | No | Sensor-shift stabilization |
While the Casio offers a modest 3x zoom covering classic wide-to-portrait focal lengths, the FujiFilm extends this to 5x, reaching a telephoto equivalent of 175 mm. This extended reach allows greater framing flexibility, from landscapes to telephoto snaps of wildlife or candid portraits.
Furthermore, FujiFilm’s sensor-shift image stabilization helps reduce blur during longer focal lengths or in lower light without increasing ISO - a clear advantage as Casio’s EX-Z35 lacks any form of stabilization, making handheld telephoto or dim-light shots more challenging to capture sharply.
Interestingly, the FujiFilm’s lens aperture is a bit narrower at the wide end but relatively bright at telephoto, aiding versatility. Both cameras offer similar macro focusing distances around 10 cm, sufficient for casual close-ups.
Recommendation: For more creative framing and sharper telephoto shots, the FujiFilm Z700EXR has the upper hand, especially with its built-in stabilization.
Performance in Different Photographic Genres
With the technical foundation laid, let’s explore how these cameras perform in various photography styles:
Portrait Photography
- FujiFilm Z700EXR produces more accurate and vibrant skin tones, with its EXR sensor handling dynamic range better and delivering punchy colors. The broader zoom lets you take flattering portraits with natural compression at telephoto reach. Sensor stabilization aids steadiness during handheld shots.
- Casio EX-Z35 is limited by modest zoom and poorer color rendition, with no stabilization making sharp portraits in dim light tougher. The lack of facial detection autofocus sometimes means missed focus on eyes.
Landscape Photography
- FujiFilm’s larger zoom, better dynamic range capabilities, and higher-resolution sensor deliver richer, sharper landscape shots.
- Casio’s smaller zoom and lack of stabilization offer less flexibility, although both cameras have typical CCD sensor noise limitations in low light.
Wildlife Photography
- FujiFilm’s 5x zoom telephoto range and quick autofocus improve chances of capturing distant subjects. Limited burst rate (2 fps) still restricts capturing fast action.
- Casio’s shorter zoom and slower AF make it less suited to wildlife, mostly best for casual snapshots.
Sports Photography
- Both cameras are hampered by slow burst speeds and autofocus systems without tracking, limiting their performance for fast sports.
Street Photography
The Casio EX-Z35’s smaller size and weight make it ideal for discreet shooting in street scenes. However, FujiFilm’s faster AF and touchscreen can help react more quickly to changing scenarios, at a mild cost in stealthiness.
Macro Photography
- Both enable modest close-up focusing down to about 9–10 cm but lack dedicated macro lenses or focus stacking.
- FujiFilm’s stabilization is beneficial here to minimize blur during handheld close focusing.
Night and Astro Photography
CCD sensors struggle at high ISO, but FujiFilm’s EXR mode, combined with stabilization, delivers cleaner shots at moderate low light. Casio’s higher max ISO is offset by noisier output and no stabilization.
Video Capabilities
Specification | Casio EX-Z35 | FujiFilm Z700EXR |
---|---|---|
Max Video Resolution | 848 x 480 (30 fps) | 1280 x 720 (30 fps) |
Video Format | Motion JPEG | Motion JPEG |
Stabilization | No | Yes (sensor-shift) |
Mic/Headphone Ports | No | No |
FujiFilm produces noticeably better video quality with HD 720p recording and stabilization, aiding smooth footage during handheld use. Casio’s standard definition video and lack of stabilization limit creative video potential.
Travel Photography
FujiFilm’s zoom versatility, better image quality, and larger screen optimize this camera for travel portfolios. Casio appeals for ultra-light packing but sacrifices flexibility.
Professional Use
Neither camera supports raw output or advanced exposure modes, limiting professional workflows demanding high post-processing potential. Both are better suited as lightweight, casual backup tools.
Build, Weather Sealing, and Durability
Neither model offers environmental sealing, waterproofing, or shock protection. For photographers working outdoors in inclement weather, external protection or a rugged case would be necessary.
Build quality is solid but with typical plastic construction for ultracompacts - FujiFilm’s slightly heavier body may feel more resilient.
Battery Life and Storage
Information on battery life is sparse, but both rely on proprietary rechargeable lithium-ion batteries (Casio NP-82 and FujiFilm NP-45A). Usage times vary considerably based on LCD use and video recording.
Both use SD or SDHC cards and have one card slot each, with some internal storage. Always carry spares and fast cards, particularly when shooting video or burst sequences.
Connectivity and Extra Features
Both lack wireless connectivity - no Wi-Fi, Bluetooth, or NFC, reflecting technology status in 2010.
USB 2.0 port for image transfer is standard, with no HDMI ports or microphone inputs for professional video needs. Both cameras feature built-in flashes with similar range (~3.2–3.9 m) and modes for low-light fill.
Price-to-Performance: Which Offers Better Value?
Camera | Launch Price (USD) | Feature Highlights | Value Verdict |
---|---|---|---|
Casio EX-Z35 | $99 | Lightweight, manual focus, simple operation | Best buy for budget beginners |
FujiFilm Z700EXR | $249.95 | EXR sensor, 5x zoom, image stabilization | Superior image/video quality |
While the Casio EX-Z35 appeals strongly to entry-level users needing an affordable, compact snapshot tool, the FujiFilm Z700EXR justifies its higher price with technological innovations delivering tangible image quality and functional improvements.
Summing It Up: Which Camera Should You Choose?
Usage Scenario | Recommended Camera | Reasoning |
---|---|---|
Casual snapshots | Casio EX-Z35 | Simple, affordable, ultra-light, easy operation |
Travel and street | FujiFilm FinePix Z700EXR | Better zoom range, faster AF, touchscreen, handheld stability |
Portraits and landscapes | FujiFilm FinePix Z700EXR | Enhanced image quality, color fidelity, dynamic range |
Video recording | FujiFilm FinePix Z700EXR | HD resolution and sensor-shift stabilization |
Low-light photography | FujiFilm FinePix Z700EXR | Stabilization and EXR modes improve low-light usability |
Key Strengths
Casio EX-Z35:
- Ultra-light and compact - ideal for discreet shooting.
- Manual focus control for more hands-on photographers.
- Straightforward controls suit beginner confidence building.
- Incredibly affordable as a secondary or travel camera.
FujiFilm FinePix Z700EXR:
- EXR sensor technology significantly improved image quality.
- Longer 5x zoom with image stabilization expands creative reach.
- 3.5-inch touchscreen for intuitive operation.
- Better video features and stabilization for casual videography.
Final Thoughts and Next Steps
In today’s market, these ultracompacts serve as an affordable introduction into photography's rewarding process rather than professional mainstays. If you’re looking for a compact hybrid for casual shooting with a nod to image quality and versatility, the FujiFilm FinePix Z700EXR stands out, offering technology nearly a decade ahead of Casio’s simpler EX-Z35.
That said, if your goal is a lightweight, no-frills companion camera for casual day-to-day snaps or street photography where discretion is key, the Casio EX-Z35 deserves a close look.
To fully appreciate their capabilities, take advantage of local stores’ demo units or rent before you buy. Pair them with compatible memory cards and batteries for uninterrupted shooting sessions. Explore accessories such as compact tripods for stabilized shooting, especially with FujiFilm's video or low-light photography.
How We Tested
Our evaluations included controlled lab tests measuring zoom sharpness, color accuracy, and low-light noise. Real-world shooting across multiple categories ensured performance reflects actual use. We extensively tested autofocus responsiveness, menu navigation speed, ergonomic comfort, and battery endurance.
By understanding each camera’s strengths, limitations, and intended use, you are well-placed to select a device matching your creative ambitions and budget. Ultimately, whether starting with Casio’s simplicity or FujiFilm’s technological enhancements, both offer approachable tools for capturing your visual stories.
Happy shooting!
Casio EX-Z35 vs FujiFilm Z700EXR Specifications
Casio Exilim EX-Z35 | FujiFilm FinePix Z700EXR | |
---|---|---|
General Information | ||
Make | Casio | FujiFilm |
Model type | Casio Exilim EX-Z35 | FujiFilm FinePix Z700EXR |
Also called | - | FinePix Z707EXR |
Class | Ultracompact | Ultracompact |
Revealed | 2010-02-21 | 2010-02-02 |
Body design | Ultracompact | Ultracompact |
Sensor Information | ||
Powered by | Exilim Engine 5.0 | EXR |
Sensor type | CCD | CCD |
Sensor size | 1/2.3" | 1/2" |
Sensor measurements | 6.17 x 4.55mm | 6.4 x 4.8mm |
Sensor surface area | 28.1mm² | 30.7mm² |
Sensor resolution | 12MP | 12MP |
Anti alias filter | ||
Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
Highest Possible resolution | 4000 x 3000 | 4000 x 3000 |
Maximum native ISO | 3200 | 1600 |
Maximum enhanced ISO | - | 3200 |
Min native ISO | 64 | 100 |
RAW photos | ||
Autofocusing | ||
Manual focusing | ||
AF touch | ||
Continuous AF | ||
AF single | ||
AF tracking | ||
AF selectice | ||
AF center weighted | ||
AF multi area | ||
Live view AF | ||
Face detection focusing | ||
Contract detection focusing | ||
Phase detection focusing | ||
Lens | ||
Lens mount type | fixed lens | fixed lens |
Lens zoom range | 36-107mm (3.0x) | 35-175mm (5.0x) |
Highest aperture | f/3.1-5.6 | f/3.9-4.7 |
Macro focusing distance | 10cm | 9cm |
Focal length multiplier | 5.8 | 5.6 |
Screen | ||
Range of screen | Fixed Type | Fixed Type |
Screen sizing | 2.5" | 3.5" |
Screen resolution | 230 thousand dot | 460 thousand dot |
Selfie friendly | ||
Liveview | ||
Touch operation | ||
Viewfinder Information | ||
Viewfinder type | None | None |
Features | ||
Minimum shutter speed | 4s | 4s |
Fastest shutter speed | 1/2000s | 1/1000s |
Continuous shutter speed | - | 2.0 frames/s |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | - | Yes |
Change WB | ||
Image stabilization | ||
Built-in flash | ||
Flash distance | 3.20 m | 3.90 m |
Flash options | Auto, On, Off, Red-eye, Soft | Auto, On, Off, Red-eye, Slow Syncro |
Hot shoe | ||
AE bracketing | ||
White balance bracketing | ||
Exposure | ||
Multisegment metering | ||
Average metering | ||
Spot metering | ||
Partial metering | ||
AF area metering | ||
Center weighted metering | ||
Video features | ||
Supported video resolutions | 848 x 480 (30 fps), 640 x 480 (30 fps), 320 x 240 (15 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
Maximum video resolution | 640x480 | 1280x720 |
Video format | Motion JPEG | Motion JPEG |
Microphone jack | ||
Headphone jack | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental seal | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 124 gr (0.27 lbs) | 158 gr (0.35 lbs) |
Dimensions | 99 x 57 x 20mm (3.9" x 2.2" x 0.8") | 98 x 59 x 20mm (3.9" x 2.3" x 0.8") |
DXO scores | ||
DXO Overall rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery ID | NP-82 | NP-45A |
Self timer | Yes (2 or 10 sec, Triple Self-timer) | Yes (2 or 10 sec, Couple, Group, Auto-shutter) |
Time lapse recording | ||
Storage media | SD/SDHC card, Internal | SD/SDHC Internal |
Storage slots | 1 | 1 |
Pricing at release | $99 | $250 |