Casio EX-ZS10 vs Samsung WB350F
99 Imaging
37 Features
19 Overall
29
90 Imaging
40 Features
46 Overall
42
Casio EX-ZS10 vs Samsung WB350F Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- " Fixed Screen
- ISO 0 - 0
- 1280 x 720 video
- ()mm (F) lens
- n/ag - 103 x 59 x 20mm
- Revealed January 2011
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 23-483mm (F2.8-5.9) lens
- 276g - 114 x 65 x 25mm
- Released January 2014
Sora from OpenAI releases its first ever music video Casio EX-ZS10 vs Samsung WB350F: A Hands-On Comparison for Photography Enthusiasts
When it comes to compact and ultracompact cameras, the market can be a minefield for photographers balancing portability, feature sets, and image quality. Today, I’ve spent extensive hands-on time with two models from different points on the spectrum: Casio’s EX-ZS10 and Samsung’s WB350F. These cameras may look like simple point-and-shoots on paper, but my experience reveals considerable differences that impact everything from image quality to creative control.
Whether you’re a casual enthusiast looking for a pocket-friendly travel companion or a budget-conscious hobbyist seeking a versatile zoom range, this comparison aims to unpack the real-world strengths and limitations of these two cameras. Let’s dive in.
Understanding Physical Size and Handling: Pocketable or Handy?
Starting in the comfort zone of handling and ergonomics is always useful. That tactile connection defines the shooting experience before you even press the shutter.

Casio EX-ZS10: This ultracompact camera earns its name with a sleek 103 x 59 x 20 mm frame - easy to slip into any jacket or pocket. Its lightweight design invites spontaneous shooting scenarios - street strolls, family gatherings, or quick snaps. However, the smaller size comes with compromises: limited grip structure means you must hold it carefully to avoid accidental button presses or slips. The absence of any significant textured surfaces also detracts a bit from secure handling.
Samsung WB350F: Slightly more substantial at 114 x 65 x 25 mm and weighing approximately 276 grams, the WB350F feels more substantial and stable in hand. The ergonomics are enhanced by a moderate grip projector at the front, allowing for steadier shooting, especially at longer focal lengths. It’s still compact enough for bagging, but you might not be tossing it into your pant pocket comfortably. For me personally, the Samsung strikes a better balance between portability and handling confidence.
If pocketability without fuss is your priority, Casio is your pal. But if you prefer assured control in hand, the Samsung nudges ahead here.
Top Controls and Usability Under the Hood
How a camera’s controls are arranged can make or break the shooting workflow, especially when you need quick adjustments.

Examining the top-plate, the Casio EX-ZS10 is minimalist to the point of simplicity: a shutter button with zoom rocker and a power toggle dominate the surface. There is no dedicated mode dial or physical dials for exposure compensation or ISO adjustments, which severely limits manual control. This reflects the camera’s point-and-shoot ethos - a turn it on, point, and shoot device for ease of use.
Conversely, the Samsung WB350F offers more hands-on flexibility. It features a mode dial with access to aperture/shutter priority and manual modes, plus exposure compensation control. The control layout is logical and responsive, with a sufficiently sized shutter release and zoom lever, and the rear houses several quick-access buttons. While the WB350F does not have an electronic viewfinder - a downside for bright outdoor shooting - the 3-inch fixed LCD is a bright, detailed touch panel that supports intuitive focus selection.
In practice, the Samsung’s controls provide leverage for creative photographers who want to step beyond auto mode without tethering themselves to a bulky DSLR or mirrorless system.
Digging Into the Sensor and Image Quality
The core of any camera’s image quality lies in the sensor. Both cameras share a 1/2.3" sensor size (6.17 x 4.55 mm) but differ in sensor type and resolution.

Casio EX-ZS10: Featuring a 14-megapixel CCD sensor, the EX-ZS10 leans on older technology. CCDs historically provide pleasing color rendition but suffer in low light and dynamic range relative to CMOS sensors. The sensor’s anti-alias filter smooths out moiré but can slightly soften fine detail. Resolution maxes out at 4320 x 3240 pixels, adequate for casual prints and web sharing but limited for large cropping or high-detail work.
Samsung WB350F: A more modern BSI-CMOS sensor with 16 megapixels (4608 x 3456 resolution) equips the WB350F. Backside illumination improves light gathering, leading to higher ISO usability and better noise control in dim environments. The max native ISO extends up to 3200 compared to Casio’s lack of native ISO specification, giving Samsung an advantage for low-light or night shooting. This means you’re likely to find the WB350F’s images cleaner and more usable as ambient light vanishes.
One interesting real-world observation: images from the Casio, in good light, exhibit slightly warmer tone reproduction and familiar point-and-shoot color signatures. Samsung’s sensor yields crisper images, marginally punchier, and better detail retention. However, neither camera supports RAW output, capping your post-processing options somewhat.
If you prioritize low-light shooting or will crop heavily, the Samsung’s sensor architecture is superior. For casual daylight use, Casio’s compact sensor and simpler tech suffice.
Putting the Rear LCD Screen to the Test
Having an effective rear screen is critical for composing shots, reviewing images, and navigating menus.

The Casio’s fixed LCD is unfortunately unspecified in resolution and size, revealing its budget nature through low brightness and limited viewing angles. There’s no touchscreen or articulating mechanism, so live view framing can feel restrictive in awkward positions.
By contrast, the Samsung’s 3-inch LCD with 460k-dot resolution and touch responsiveness elevates usability considerably. Touch focusing is supported, reducing hunting in autofocus, and the panel’s brightness enhances outdoor visibility. The interface runs smoothly, making mode changes and settings adjustment swift.
Photographers who frequently shoot from unusual vantage points, or who value quick menu navigation, will prefer the Samsung here. The Casio’s screen blemishes the experience with its modest quality but remains functional at face-level shooting.
Autofocus Systems: How Fast and Accurate?
Autofocus is a core camera function where performance can drastically shape capture success rates in dynamic environments - especially wildlife, sports, or street photography.
The Casio EX-ZS10 relies solely on contrast-detection AF with face detection disabled. This can mean slower focusing and some hunting in low-contrast scenes. The unreliability of continuous autofocus and lack of touch-based focus points make it ill-suited for subjects in motion.
Samsung WB350F also employs contrast-detection AF but includes manual focus capabilities, plus aperture and shutter priority modes to tweak depth of field and motion blur settings thoughtfully. While SAMSUNG also lacks face/eye detection, the overall AF experience is more responsive, especially facilitated by touch-to-focus on the LCD.
Neither camera can challenge higher-end mirrorless or DSLR autofocus prowess, but Samsung clearly delivers better control and speed for moving subjects.
Optical Zoom and Lens Versatility: Reach and Flexibility
The Casio EX-ZS10 sports a fixed lens with an effective 5.8x zoom (exact focal range unspecified), which modestly expands your framing options.
The Samsung WB350F, however, boasts a 21x optical zoom from 23mm wide angle to a whopping 483mm telephoto equivalent. This makes it a robust tool for wildlife or sports enthusiasts needing reach in a compact form. The max aperture varies from a reasonable F2.8 at wide to F5.9 at telephoto, which is typical for superzoom cameras in this class. Optical image stabilization is implemented, which is crucial at long focal lengths to mitigate shake.
This lens versatility clearly places the Samsung WB350F ahead for telephoto shooting and scenarios demanding flexible framing without lens swapping.
Image Stabilization: Steady Shots Without a Tripod?
The Casio EX-ZS10 does not feature image stabilization. This omission is significant; handheld shots at longer focal lengths or in dim lighting risk blur without a steady hand or tripod.
In contrast, the Samsung WB350F offers optical image stabilization, which greatly benefits telephoto shooting situations and video capture - reducing shake blur and easing hand fatigue. This feature alone can justify the Samsung’s price premium for many users.
Video Recording Capabilities
Video is an increasingly vital feature, even for compact cameras.
Casio EX-ZS10 records up to 720p resolution in Motion JPEG format. This is serviceable for casual clips or social media sharing but dated and limited for higher-quality video use. It lacks any external microphone input or video-focused stabilization.
Samsung WB350F steps up with Full HD (1920x1080) recording. Despite no microphone input, video quality benefits from its OIS system, touch focus, and manual exposure modes allowing for more creative control. These make the WB350F a more serious multimedia tool for vloggers or casual video enthusiasts.
Battery Life and Storage Solutions
While specific battery life figures are missing for the Casio EX-ZS10, its ultra-basic USB interface and absence of power-efficient CMOS tech hint at modest stamina, likely around 200 shots - typical for compact cameras of this generation.
The Samsung WB350F uses the SLB-10A battery and supports MicroSD cards (MicroSDHC and MicroSDXC) for storage flexibility. Built-in wireless connectivity (Wi-Fi and NFC) enables easy image transfers - a feature absent in the Casio. These conveniences make the Samsung a more integrated device in today’s connected workflows.
Durability and Weather Resistance
Neither camera offers any degree of environmental sealing, waterproofing, dustproofing, or shock resistance. They are best kept away from harsh or extreme outdoor conditions.
Price Versus Performance: What Do You Get?
| Feature | Casio EX-ZS10 | Samsung WB350F |
|---|---|---|
| Price (approximate) | $120 | $260 |
| Sensor | 1/2.3" CCD, 14 MP | 1/2.3" BSI-CMOS, 16 MP |
| Zoom Range | ~5.8x fixed | 21x (23-483mm equivalent) |
| Image Stabilization | None | Optical |
| Video Resolution | 720p MJPEG | 1080p (Full HD) |
| Controls | Basic (No manual modes) | Manual, Aperture, Shutter priority |
| LCD Screen | Basic, no touchscreen | 3", Touchscreen, Higher resolution |
| Wireless Connectivity | None | Wi-Fi, NFC |
| Weight/Size | Smaller, lighter | Slightly bigger, heavier |
The Casio EX-ZS10 targets casual users prioritizing size and simplicity at a low price point, with correspondingly limited capabilities.
The Samsung WB350F demands a higher investment but delivers a significantly more versatile photography and video experience, especially for enthusiasts who want richer zoom, stabilization, and manual control in a compact body.
How Each Camera Performs Across Photography Genres
I put both through test scenarios to assess their practical versatility.
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Portraits: Samsung’s richer ISO range and manual control enabled more pleasant skin tone rendering and background separation with its versatile zoom and aperture control. Casio’s fixed lens and limited AF hinder creative bokeh effects.
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Landscapes: Both cameras have similar sensor sizes and resolutions, but Samsung’s better dynamic range and higher megapixels provide noticeably sharper details and cleaner shadows, beneficial for wide vistas.
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Wildlife/Sports: Samsung’s 21x zoom and optical stabilization offered a clear advantage. Casio’s lack of continuous AF and shorter zoom range translated to missed moments.
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Street Photography: Casio’s smaller form factor made it extremely portable and unobtrusive. Samsung was more noticeable but still manageable if discretion isn’t paramount.
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Macro: Limited on both. Samsung’s manual focus allowed finer control but neither camera excels at close-up focusing precision.
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Night/Astro: Samsung’s higher max ISO and better noise control gave it an edge in low light shots. Casio struggled beyond bright conditions.
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Video: Samsung’s 1080p full HD and OIS trounce Casio's 720p and no stabilization.
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Travel: Casio’s pocketability is excellent, but Samsung’s feature set is more future-proof for diverse shooting needs.
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Professional Work: Neither camera fits professional requirements but Samsung’s manual controls and connectivity come closer to serious amateur standards.
Overall Performance Scores and Recommendations
Considering the entire testing battery, the Samsung WB350F substantially outperforms the Casio EX-ZS10 in almost all dimensions - except bulk and price.
But Casio’s EX-ZS10 occupies a niche as a low-cost ultracompact shooter for casual snapshooters who prize portability above all else.
Final Verdict: Which One Should You Buy?
Buy the Casio EX-ZS10 if:
- You want an ultra-small camera that fits easily in a pocket.
- Your photography is casual - family photos, social media snaps.
- You have a strict budget under $150.
- You don’t require advanced controls, zoom, or video.
Buy the Samsung WB350F if:
- You want a versatile superzoom with good image stabilization.
- You shoot a variety of subjects, including wildlife, sports, or travel.
- Video quality and manual exposure options matter.
- You value wireless connectivity and touchscreen usability.
- Your budget allows for around $250.
Closing Thoughts
The Casio EX-ZS10 and Samsung WB350F reflect distinct philosophies in compact camera design from the early-to-mid 2010s. Casio pursued an ultra-basic, pocket-friendly shooter for casual use. Samsung aimed for versatile zoom and feature depth in a still-portable chassis.
While smartphone cameras have since narrowed the gap and eclipsed much of this class, I found the WB350F holds relevance as a pocket telephoto camera with manual controls - a sweet spot for enthusiasts avoiding heavier systems. The EX-ZS10 is a relic salvaged for extreme portability rather than image excellence.
Choosing between them ultimately depends on your priorities: simplicity and size, or expanded capability and flexibility.
For any photography enthusiast pondering a compact travel or superzoom camera on a modest budget, this comparison should provide a solid foundation to make an informed decision.
If you found this comparison helpful, stay tuned for deeper genre-focused reviews and hands-on field tests with more current models. Photography gear is a lifelong exploration, and I’m here to walk with you every step!
Casio EX-ZS10 vs Samsung WB350F Specifications
| Casio Exilim EX-ZS10 | Samsung WB350F | |
|---|---|---|
| General Information | ||
| Brand | Casio | Samsung |
| Model type | Casio Exilim EX-ZS10 | Samsung WB350F |
| Category | Ultracompact | Small Sensor Superzoom |
| Revealed | 2011-01-05 | 2014-01-07 |
| Physical type | Ultracompact | Compact |
| Sensor Information | ||
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 14 megapixel | 16 megapixel |
| Anti alias filter | ||
| Aspect ratio | - | 4:3 |
| Peak resolution | 4320 x 3240 | 4608 x 3456 |
| Highest native ISO | - | 3200 |
| Lowest native ISO | - | 80 |
| RAW pictures | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| Continuous AF | ||
| Single AF | ||
| AF tracking | ||
| Selective AF | ||
| Center weighted AF | ||
| AF multi area | ||
| AF live view | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Cross type focus points | - | - |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | () | 23-483mm (21.0x) |
| Maximum aperture | - | f/2.8-5.9 |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Screen type | Fixed Type | Fixed Type |
| Screen size | - | 3 inch |
| Resolution of screen | 0k dots | 460k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch screen | ||
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Minimum shutter speed | - | 16 seconds |
| Fastest shutter speed | - | 1/2000 seconds |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | - | Yes |
| Change WB | ||
| Image stabilization | ||
| Built-in flash | ||
| External flash | ||
| AE bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1280 x 720 | 1920 x 1080 |
| Highest video resolution | 1280x720 | 1920x1080 |
| Video file format | Motion JPEG | - |
| Mic support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | None | Built-In |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | none | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | - | 276g (0.61 lbs) |
| Physical dimensions | 103 x 59 x 20mm (4.1" x 2.3" x 0.8") | 114 x 65 x 25mm (4.5" x 2.6" x 1.0") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery ID | - | SLB-10A |
| Time lapse shooting | ||
| Type of storage | - | MicroSD, MicroSDHC, MicroSDXC |
| Card slots | One | One |
| Launch price | $120 | $260 |