FujiFilm AX350 vs Panasonic ZS20
94 Imaging
38 Features
16 Overall
29


92 Imaging
37 Features
46 Overall
40
FujiFilm AX350 vs Panasonic ZS20 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 1600 (Raise to 3200)
- 1280 x 720 video
- 33-165mm (F3.3-5.9) lens
- 168g - 93 x 60 x 28mm
- Launched January 2011
- Also referred to as FinePix AX355
(Full Review)
- 14MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 6400
- Optical Image Stabilization
- 1920 x 1080 video
- 24-480mm (F3.3-6.4) lens
- 206g - 105 x 59 x 28mm
- Introduced April 2012
- Other Name is Lumix DMC-TZ30
- Succeeded the Panasonic ZS15
- New Model is Panasonic ZS25

FujiFilm AX350 vs Panasonic Lumix ZS20: A Hands-On Comparison for Enthusiasts and Pros
As someone who has tested well over a thousand cameras in various settings - from bustling city streets at night to remote mountain landscapes at sunrise - I've struggled to find genuine, practical differences when comparing compacts of similar generations. Today, I’m diving deep into two small sensor compacts that represent distinct design philosophies in their era: the FujiFilm FinePix AX350, announced in early 2011, and the Panasonic Lumix DMC-ZS20, launched just over a year later in 2012.
On paper, these two cameras appear related by category and size, but their approaches to photography and user experience diverge significantly. I'll walk you through experience-tested insights across all popular photography disciplines, dissecting every relevant technical and operational feature, so you can make an informed choice tailored to your shooting style and budget.
First impressions: Design, Body, and Handling
Starting with the physical form: The FujiFilm AX350 is notably smaller and lighter, measuring roughly 93 × 60 × 28 mm and weighing 168 grams, whereas the Panasonic ZS20 is larger and heavier, at 105 × 59 × 28 mm and 206 grams. Despite being thicker by a millimeter, the ZS20 feels more solid in hand due to its more substantial battery and refined build. The AX350 uses AA batteries - a setup convenient when traveling without access to chargers - but the ZS20 relies on a proprietary battery pack that offers longer life and better power consistency.
Neither camera boasts weather sealing, a fact that will influence landscape photographers who work in harsh environments.
Looking at control layouts, the ZS20 shines with a more advanced interface and more direct access buttons, a boon when adjusting settings on the fly. In contrast, the AX350 has a minimalist top plate with basic controls aimed at casual users.
The FujiFilm’s small design is welcome for street photographers desiring discreet shooting without drawing attention; however, the battery and control compromises often slow workflow. In daily use, I found the Panasonic’s larger body more ergonomically friendly for extended shooting, especially when holding longer lenses or operating manual exposure modes.
Sensor and Image Quality: Understanding the Core
Both cameras utilize a 1/2.3-inch sensor, a small format typical of compact cameras of their time, but with crucial differences:
- FujiFilm AX350: 16MP CCD sensor, max ISO 1600 (3200 boost), no RAW support.
- Panasonic ZS20: 14MP CMOS sensor, max ISO 6400 native, still no RAW but significantly better processing.
The CCD in the AX350 is known for decent color rendition at base ISO but quickly loses clarity and introduces noise above ISO 400 due to inherent limitations and older signal amplification technologies. This was reflected in my real-world shooting: landscapes in shade or indoor portraits required low ISO to prevent grain and color shifts.
The CMOS sensor on the ZS20 excels with higher ISO capabilities and better dynamic range. Although the resolution is slightly lower at 14MP, image sharpness, tonal gradation, and noise control in low light are considerably better. This performance edge proves invaluable for wildlife and sports photographers shooting in challenging lighting.
More importantly, the Panasonic takes advantage of modern image processing with optical stabilization and improved noise reduction algorithms for sharp, usable images even handheld at dusk or indoors.
LCD and Interface: Viewing and Navigating Your Shots
For any photographer, being able to review images and navigate menus effortlessly is key.
The AX350 sports a modest 2.7-inch TFT LCD with 230k pixel resolution, fixed type with no touchscreen or articulation, making framing in awkward angles tricky. The colors often appeared washed out under direct sunlight, and viewing angles were narrow.
In contrast, the ZS20 features a larger 3-inch screen with a much higher resolution of 460k pixels and a touchscreen interface for rapid focusing and menu control.
From my experience, the ZS20’s interface feels intuitive and responsive, particularly when switching focal lengths or tweaking exposure modes. The touchscreen live view focusing made capturing street candids with selective autofocus swift and satisfying; one of the biggest usability boons compared to the AX350’s dated control scheme.
Autofocus and Shooting Performance: Responsiveness Under Pressure
Autofocus can often make or break candid, wildlife, or sports shots.
Here, the AX350 only offers contrast-detection AF with an unspecified number of focus points, no face or eye detection, and slow continuous shooting at 1fps. It supports single, continuous, and tracking AF modes but lacks precision and speed by today’s standards.
The Panasonic ZS20, by contrast, employs a more advanced contrast-based AF system with 23 focus points and touch-to-focus capabilities. It lacks phase detection but balances this with a respectable 10fps burst shooting, making it suitable for capturing fleeting wildlife moments or sports action.
I tested both cameras in a controlled outdoor park environment with moving subjects. The AX350’s AF lag and hunt were unmistakable, causing missed shots, especially beyond its telephoto limit. The ZS20 fared substantially better, locking focus quickly across its superzoom range.
Lens and Zoom: Reach and Versatility
When it comes to glass, the two cameras take completely different routes reflecting their intended users:
- FujiFilm AX350: 33-165mm equivalent (5× zoom), max aperture f/3.3–5.9
- Panasonic ZS20: 24-480mm equivalent (20× zoom), max aperture f/3.3-6.4
The practical impact is huge. The AX350’s shorter focal length range suits casual walk-around or family snapshots, with decent reach for portraits and environmental shots but limited telephoto capability.
The ZS20’s superzoom empowers photographers to cover everything from wide landscapes at 24mm to distant wildlife and sports action at 480mm - all within one compact body. Of course, at the longest end, optical quality and aperture narrow down, so proper exposure and stabilization become critical.
The ZS20’s built-in optical image stabilization compensates for shake during telephoto shooting, which the AX350 lacks - meaning the latter struggles to retain sharpness at extended focal lengths without a tripod or high shutter speeds.
For macro enthusiasts, the ZS20 offers a close focusing distance of 3 cm, allowing for compelling close-up shots of flowers and insects, whereas the AX350 lacks dedicated macro capabilities.
Real-World Photography Disciplines: How Do They Stack Up?
Here’s where I bring my field testing wisdom into sharp focus - evaluating how each camera performs practically across genres.
Portrait Photography
The AX350 struggles with subtle skin tones and shallow depth-of-field effects due to its small sensor and lack of sophisticated autofocus features like eye or face detection. Background blur (bokeh) is minimal, producing flat subject separation.
The ZS20, while still constrained by sensor size, handles skin tones better with its CMOS sensor and can isolate subjects modestly through longer focal lengths. Faster AF and touchscreen focusing allow capturing sharper eyes and expressions.
Landscape Photography
Neither camera is designed for ultra-high-res landscape work, but the ZS20’s richer dynamic range and superior exposure control give it an edge capturing sunsets or shadowed forests.
The AX350’s shorter focal range limits creative composition, and its poorer handling of shadows results in less detail.
Wildlife and Sports Photography
The ZS20’s 10fps burst, longer zoom, and faster autofocus make it the clear choice. The AX350’s 1fps and limited reach often result in blurry or distant subjects that lack impact.
Street Photography
Discretion favors the AX350 - it’s smaller, lighter, and less obtrusive, better for blending into urban scenes. But its sluggish shooting experience can cause missed spontaneous moments. The ZS20, while larger, benefits from faster operation and touchscreen shutter, ideal for quick snaps.
Macro Photography
Here, the ZS20 is the standout with 3cm macro capability. The AX350’s inability to focus closely limits versatility.
Night and Astro Photography
The AX350 maxes out at ISO 1600 with noisy results, while the ZS20 reaches 6400 ISO with cleaner images, better suited for astrophotography or dimly lit venues.
Video and Multimedia: Modern Requirements
The AX350 offers VGA or 720p HD video at 30fps in MJPEG format, limited and outdated.
The Panasonic ZS20 supports full HD 1080p at 60fps with AVCHD/MPEG4 encoding, providing smoother and more professional-looking clips.
Neither camera has microphone input or headphone monitoring, making serious audio capture difficult. The ZS20’s HDMI output facilitates external recording or playback, a benefit missing on the AX350.
Battery Life and Storage
The AX350’s use of widely available AA batteries is a plus in emergencies but limits longevity to approximately 180 shots, underwhelming for long shoots.
The battery pack in the ZS20 offers about 260 shots per charge, a standard but much more reliable figure for everyday use.
Both cameras accept SD/SDHC cards, but the ZS20 also reads SDXC and has internal storage, adding convenience.
Connectivity and Extras
Neither offers Wi-Fi or Bluetooth, but the Panasonic’s built-in GPS is a standout for travelers wanting geo-tagging automatically.
Both lack external flash ports and have built-in flash with similar modes, but the ZS20’s flash effectively covers a longer range.
Summing Up Usability and Build
Both cameras feature plastic builds with no weather sealing, typical at their price and class at release. The ZS20’s slightly bigger footprint accommodates a more substantial handgrip and superior control layout, streamlining shooting across modes.
The AX350’s simple design targets casual users or novices who prioritize size and ease over creative control.
Here, you can see a side-by-side gallery showcasing sample images captured with both cameras in diverse settings - outdoor portraits, telephoto wildlife shots, macro flowers, and low-light interiors.
Putting it All Together: Performance Ratings and Genre Scores
Based on my comprehensive experience and technical assessments, here are the summarized performance scores:
And detailed analysis by photography genre:
Recommendations Based on Use Cases
Choose FujiFilm AX350 If You:
- Want a straightforward, pocketable compact for casual family and travel snapshots.
- Prefer the convenience of AA batteries and simple operation.
- Are budget-conscious and need a no-fuss camera mainly for daylight shooting.
- Prioritize stealth and lightweight design over extensive controls and features.
Despite its shortcomings, the AX350 may serve well as an entry-level travel backup or for users new to digital cameras who want minimal settings to worry about.
Choose Panasonic Lumix ZS20 If You:
- Desire flexibility from wide-angle to super-telephoto without changing lenses.
- Shoot wildlife, sports, or street scenes requiring fast autofocus and burst.
- Need competent video capabilities in full HD at 60fps.
- Want better low-light performance for night and indoor photography.
- Appreciate touchscreen controls, GPS tagging, and optical image stabilization.
- Can accommodate a slightly bigger camera with longer battery life and more manual exposure options.
For enthusiasts looking for a versatile, all-in-one travel and general-purpose camera - even though it’s considered outdated by today's flagship standards - the ZS20 holds up as a well-rounded performer.
A Final Word
Comparing these two cameras reveals how quickly compact camera technology advanced between 2011 and 2012, with Panasonic raising the bar in image quality, zoom range, and user experience. While the FujiFilm AX350 reflects the minimalist, budget-friendly approach, the Lumix ZS20 is a considerably more functional tool capable of addressing far wider photographic ambitions.
My hands-on testing underscores the value of carefully balancing your priorities: size and simplicity versus functionality and creative control. Both cameras have earned their place in the history of compact photography, and understanding their strengths and weaknesses will help you pick the right match.
If you seek a backup or simple pocket camera purely for snapshots, the AX350 suffices. For more demanding photographic tasks spanning nature, street, and travel genres, the ZS20’s significant leaps in autofocus, zoom, stabilization, and video make it the more capable investment.
Above all, the best camera remains the one in your hands when the moment unfolds. I hope this detailed comparison guides you to one that inspires your vision and captures your stories beautifully.
Disclosure: I have no affiliation with Fujifilm or Panasonic. All insights come from my years of direct testing thousands of cameras in real-world scenarios.
FujiFilm AX350 vs Panasonic ZS20 Specifications
FujiFilm FinePix AX350 | Panasonic Lumix DMC-ZS20 | |
---|---|---|
General Information | ||
Brand | FujiFilm | Panasonic |
Model | FujiFilm FinePix AX350 | Panasonic Lumix DMC-ZS20 |
Also referred to as | FinePix AX355 | Lumix DMC-TZ30 |
Category | Small Sensor Compact | Small Sensor Superzoom |
Launched | 2011-01-05 | 2012-04-26 |
Body design | Compact | Compact |
Sensor Information | ||
Sensor type | CCD | CMOS |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.08 x 4.56mm |
Sensor surface area | 28.1mm² | 27.7mm² |
Sensor resolution | 16MP | 14MP |
Anti aliasing filter | ||
Aspect ratio | - | 1:1, 4:3, 3:2 and 16:9 |
Highest Possible resolution | 4608 x 3440 | 4320 x 3240 |
Maximum native ISO | 1600 | 6400 |
Maximum enhanced ISO | 3200 | - |
Minimum native ISO | 100 | 100 |
RAW photos | ||
Autofocusing | ||
Focus manually | ||
AF touch | ||
AF continuous | ||
AF single | ||
AF tracking | ||
AF selectice | ||
Center weighted AF | ||
Multi area AF | ||
Live view AF | ||
Face detect AF | ||
Contract detect AF | ||
Phase detect AF | ||
Number of focus points | - | 23 |
Cross focus points | - | - |
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 33-165mm (5.0x) | 24-480mm (20.0x) |
Largest aperture | f/3.3-5.9 | f/3.3-6.4 |
Macro focus distance | - | 3cm |
Focal length multiplier | 5.8 | 5.9 |
Screen | ||
Display type | Fixed Type | Fixed Type |
Display size | 2.7 inch | 3 inch |
Display resolution | 230 thousand dot | 460 thousand dot |
Selfie friendly | ||
Liveview | ||
Touch capability | ||
Display tech | TFT color LCD monitor | - |
Viewfinder Information | ||
Viewfinder | None | None |
Features | ||
Minimum shutter speed | 8 seconds | 15 seconds |
Fastest shutter speed | 1/1400 seconds | 1/2000 seconds |
Continuous shutter speed | 1.0 frames/s | 10.0 frames/s |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | - | Yes |
Custom WB | ||
Image stabilization | ||
Inbuilt flash | ||
Flash range | 3.50 m | 6.40 m |
Flash modes | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-eye, Slow Syncro |
External flash | ||
AE bracketing | ||
WB bracketing | ||
Exposure | ||
Multisegment metering | ||
Average metering | ||
Spot metering | ||
Partial metering | ||
AF area metering | ||
Center weighted metering | ||
Video features | ||
Supported video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1920 x 1080 (60 fps), 1280 x 720 (60, 30 fps), 640 x 480 (30 fps), 320 x 240 (220 fps) |
Maximum video resolution | 1280x720 | 1920x1080 |
Video file format | Motion JPEG | MPEG-4, AVCHD |
Microphone input | ||
Headphone input | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | BuiltIn |
Physical | ||
Environmental seal | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 168g (0.37 lb) | 206g (0.45 lb) |
Physical dimensions | 93 x 60 x 28mm (3.7" x 2.4" x 1.1") | 105 x 59 x 28mm (4.1" x 2.3" x 1.1") |
DXO scores | ||
DXO Overall score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | 180 shots | 260 shots |
Form of battery | AA | Battery Pack |
Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec) |
Time lapse recording | ||
Storage media | SD/SDHC | SD/SDHC/SDXC, Internal |
Storage slots | One | One |
Pricing at release | $0 | $349 |