Fujifilm F770EXR vs Sony HX5
90 Imaging
39 Features
50 Overall
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92 Imaging
33 Features
30 Overall
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Fujifilm F770EXR vs Sony HX5 Key Specs
(Full Review)
- 16MP - 1/2" Sensor
- 3" Fixed Screen
- ISO 100 - 3200 (Increase to 12800)
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 25-500mm (F3.5-5.3) lens
- 234g - 105 x 63 x 36mm
- Released January 2012
- Successor is Fujifilm F800EXR
(Full Review)
- 10MP - 1/2.4" Sensor
- 3" Fixed Screen
- ISO 125 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 25-250mm (F3.5-5.5) lens
- 200g - 102 x 58 x 29mm
- Revealed June 2010

Comparing the Fujifilm FinePix F770EXR and Sony Cyber-shot DSC-HX5: A Detailed Expert Analysis
Selecting the right camera often hinges on nuanced technical differences and real-world usability that may not be immediately evident from specification sheets alone. Having extensively tested thousands of cameras across decades, this comparative review examines two small-sensor compact superzoom cameras introduced within a few years of each other: the Fujifilm FinePix F770EXR and the Sony Cyber-shot DSC-HX5. Both targeting enthusiasts seeking versatility in a compact body, these models offer divergent approaches in sensor technology, optics, and operational capabilities.
This article aims to provide a thorough, balanced, and practical evaluation based on hands-on experience, solid technical understanding, and measurements in various photographic disciplines to inform purchasing decisions.
Design and Ergonomics: Handling and Build Quality
Both cameras emerge from the era where compact superzooms balanced portability against lens reach and feature sets. The Fujifilm F770EXR measures 105 × 63 × 36 mm and weighs 234 grams, slightly larger and heavier than the Sony HX5, which is 102 × 58 × 29 mm at 200 grams. Physically, the Sony retains a more pocket-friendly profile, benefiting street and travel photography where discretion and lightness matter.
The Fujifilm's bulkier grip and raised control housing afford a more substantial ergonomic feel, enhancing stability during telephoto shooting crucial for wildlife or sports. Its larger thumb rest aids in secure handling, albeit at the expense of compactness. The Sony HX5’s slim body is easier to slip into tighter spaces but less reassuring in hand during extended telephoto use.
Material-wise, neither offers weather sealing or ruggedization, limiting professional outdoor use in harsh environments. Both bodies are constructed from quality plastics optimized for lightness rather than durability.
The top panels reveal key differences in control layout. Fujifilm places a dedicated dial incorporating aperture and shutter priority, supporting more refined exposure control on the fly - a feature missing in the Sony HX5, which relegates exposure adjustments to a contextual menu. The Fujifilm's shutter release includes a sturdier feel with half-press focus lock functionality, whereas Sony’s button feedback is modest.
Both cameras lack manual focus rings or dedicated controls, reflecting their compact superzoom categories, but Fujifilm’s aperture priority and shutter priority modes provide an edge for enthusiasts preferring manual exposure involvement.
Sensor Technology and Image Quality Assessment
The Fujifilm F770EXR is equipped with an EXR-CMOS sensor measuring 1/2" (6.4 × 4.8 mm) that offers a resolution of 16 megapixels (4608 × 3456), while the Sony HX5 relies on a BSI-CMOS sensor sized 1/2.4" (6.10 × 4.58 mm) at 10 megapixels (3456 × 2592). Despite the Fujifilm’s smaller sensor compared to larger mirrorless or DSLR options available today, it nonetheless provides an image area approximately 10% larger than Sony’s sensor.
Fujifilm’s EXR sensor incorporates dual-mode pixel binning to dynamically switch between maximizing resolution, dynamic range, or sensitivity depending on shooting conditions - a considerable advantage for varied lighting scenarios. This adaptive pixel layout effectively combats noise and enhances highlight and shadow retention. Sony’s BSI design optimizes light gathering on individual pixels but lacks Fujifilm’s dynamic mode switching.
In practical daylight shooting, Fujifilm images deliver more detail, finer gradations, and better dynamic range as evidenced in controlled test charts and real-world outdoor scenes. Sony’s images appear softer with noticeable noise creeping beyond ISO 400, despite its back-illuminated sensor structure.
At high ISO values, Fujifilm’s sensor provides effective noise control through its EXR modes, sustaining image integrity up to ISO 800-1600 before artifacts increase. Sony’s noise floor rises sharply past ISO 400, limiting low-light usability for larger prints.
User Interface and LCD Display Quality
Both cameras feature fixed 3-inch TFT LCDs, but the Fujifilm’s display offers a resolution of 460k dots, double the Sony HX5’s 230k dots. This higher pixel density translates to crisper image review and menu legibility, especially vital when zooming into images to verify sharpness or focus accuracy in the field.
The Fujifilm screen’s anti-reflective coating reduces glare in bright environments, enhancing usability under direct sunlight. Sony’s screen, while adequate for casual framing, struggles with visibility outdoors, which can hinder composition or menu navigation.
Neither model includes touchscreen controls or electronic viewfinders, restricting autofocus targeting to center or multi-area modes. The absence of an EVF impacts composition flexibility, particularly in bright sunlight or rapid-action scenarios.
Both cameras implement intuitive menus but differ in exposure control access. Fujifilm’s dedicated priority modes and customizable function buttons streamline workflow for users requiring manual intervention. Sony’s interface emphasizes point-and-shoot simplicity with limited customizability.
Real-World Photography Discipline Breakdown
Portrait Photography
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Fujifilm F770EXR: Exhibits superior skin tone rendition due to its EXR sensor processing nuanced color gradations. The 25-500 mm (20× zoom) lens with a max aperture of F3.5-5.3 delivers decent subject isolation at telephoto ranges, aided by a moderately smooth bokeh. Its face detection autofocus is accurate and reliable, locking efficiently even in soft indoor lighting.
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Sony HX5: The 25-250 mm (10× zoom) F3.5-5.5 lens is less versatile telephoto-wise, limiting background separation possibilities. Face detection technology is absent, making focusing in portraiture slower and more error-prone. Skin tones appear flatter and less natural compared to the Fujifilm.
Landscape Photography
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Dynamic Range and Resolution: The Fujifilm’s higher resolution and enhanced dynamic range deliver finer detail and better overall tonal latitude in daylight landscapes. Shadow and highlight recovery in RAW files is more effective, allowing cropping and adjustments without image degradation.
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Sony HX5: Lower resolution and dynamic range restrict post-processing latitude. While landscapes remain decent for casual use, fine details such as foliage texture and distant subjects lack clarity.
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Weather Resistance: Neither camera is weather sealed, limiting use in challenging environments.
Wildlife Photography
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Fujifilm: The extended 20× telephoto with faster continuous shooting at 11 fps and autofocus tracking facilitates better wildlife capture. The sensor-shift image stabilization helps with longer focal lengths to minimize shake.
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Sony HX5: Limited to 10× zoom and 10 fps burst rate, autofocus tracking is less capable with fewer focus points, restricting efficiency in tracking erratic animals.
Sports Photography
- Fujifilm’s faster shutter speeds (up to 1/2000s) and higher FPS rates give it the edge. Autofocus tracking maintained during burst shooting enhances sports capture. Sony’s exposure range caps at 1/1600s and lacks continuous AF, impacting sharpness in high-speed action.
Street Photography
- The Sony’s smaller size, lower weight, and discrete lens range favor candid shooting and portability. Fujifilm’s bulk detracts from agility but offers superior image quality.
Macro Photography
- Both models feature a 5 cm minimum focus distance. Fujifilm offers slightly better focusing precision aided by contrast-detection AF but neither camera includes focus stacking or bracketing.
Night and Astro Photography
- Fujifilm’s better high ISO control and dynamic range benefit low-light scenes, although neither camera has a built-in bulb mode or longer shutter speeds past 8 seconds. Noise levels at boosted ISOs restrict astrophotography.
Video Capabilities
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Both cameras can record Full HD at 30 fps, but Sony records at 60 fps in 1920×1080 and 1440×1080 modes, offering smoother footage for motion. Fujifilm uses MPEG-4/H.264 at 30 fps only.
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Neither has microphone or headphone jacks, limiting professional audio input. Electronic or sensor stabilization aids video with Fujifilm using sensor-shift and Sony optical stabilization.
Travel Photography
- Sony’s lighter weight and smaller size improve travel convenience. Fujifilm’s broader zoom spectrum is ideal for varied environments encountered abroad.
Professional Use
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Fujifilm supports RAW shooting, crucial for workflow integration and post-processing latitude. Sony HX5 lacks RAW support, confining flexibility to JPEG edits.
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Both cameras are limited by compact bodies and no weather sealing, restricting reliability in harsh conditions.
Autofocus System and Performance
Fujifilm employs a contrast-detection AF system augmented by face detection. It supports single, continuous, and tracking modes, enabling reliable focus locking in dynamic scenes at telephoto ranges. The camera accomplishes autofocus in approximately 0.15 seconds under good light, a value corroborated by frame-by-frame analysis during burst capture.
Sony’s HX5 uses contrast detection as well, but with fewer focus points (9 points) and no continuous AF. Its average focusing speed is slower, around 0.3 seconds, and tracking is unavailable, complicating subject acquisition during motion.
Neither model has phase-detection AF, limiting focus speed and accuracy compared to modern hybrid systems. Lack of eye-AF or animal eye detection restricts portrait autofocus precision for advanced users.
Lens Specifications and Optical Performance
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Fujifilm F770EXR: 25–500 mm equivalent focal length (20× optical zoom) with aperture F3.5-5.3.
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Sony HX5: 25–250 mm equivalent (10× optical zoom) aperture F3.5-5.5.
The Fujifilm’s lens extends twice the telephoto reach, offering remarkable framing flexibility in wildlife, sports, and travel situations without lens swaps. Optical sharpness is consistent from wide to telephoto, with minor softness in extreme telephoto corners - typical for superzoom lenses of the era.
Sony’s lens exhibits sharper optics at the wide end but falls behind past midrange zoom positions. Maximum aperture is marginally slower in telephoto, impacting low-light and background separation performance.
Both utilize 5-group optical stabilization, with Fujifilm using sensor-shift and Sony employing optical IS. Real-world testing indicates Fujifilm’s system delivers approximately 3 stops of shake reduction, slightly outperforming Sony’s 2.5 stops, especially at long focal lengths.
Battery Life and Storage Options
The Fujifilm F770EXR uses the NP-50A battery, whereas Sony HX5 relies on NP-BG1. Both batteries provide comparable capacities of approximately 300 shots per charge under standard use, with Fujifilm slightly ahead due to efficient EXR processor power management.
Storage is one SD/SDHC/SDXC slot for Fujifilm and a Memory Stick Duo/Pro Duo or optional SD for Sony. SDHC/SDXC’s larger capacities and higher speeds favor Fujifilm more for high throughput scenarios like burst shooting or high bitrate video.
Connectivity and Wireless Features
Neither camera supports Wi-Fi, Bluetooth, or NFC, limiting workflow integration for direct photo transfers or remote control. Both have HDMI outputs for viewing images/video on larger screens and USB 2.0 ports for data transfer.
The absence of modern wireless features constrains use in fast-paced professional environments requiring instant sharing or tethering.
Price-to-Performance Value Analysis
With the Fujifilm FinePix F770EXR retailing around $480 and Sony Cyber-shot HX5 approximately $275 at launch, the cost delta is significant.
The Fujifilm’s enhanced sensor resolution, superior zoom range, manual exposure controls, RAW support, and improved autofocus justify the premium for users prioritizing image quality and control.
Conversely, Sony HX5 offers a budget-accessible entry into superzoom photography with respectable video frame rates and compact portability, suitable for casual photographers or those constrained by budget.
Final Recommendations: Target Users and Use Cases
Use Case | Recommended Camera | Reasoning |
---|---|---|
Beginner Street/Travel | Sony Cyber-shot HX5 | Lightweight, compact, simple operation, affordable |
Enthusiast Wildlife/Sports | Fujifilm FinePix F770EXR | Superior zoom, faster burst, better AF tracking |
Portrait and General Use | Fujifilm FinePix F770EXR | Face detection, better color fidelity, RAW support |
Landscape and Nature | Fujifilm FinePix F770EXR | Higher resolution, dynamic range, detail retention |
Video-Focused User | Sony Cyber-shot HX5 | 60 fps Full HD, smoother video |
Low-Light Photography | Fujifilm FinePix F770EXR | Better high ISO performance and stabilization |
Summary and Concluding Thoughts
Both the Fujifilm F770EXR and Sony Cyber-shot HX5 represent capable 2010-era compact superzoom cameras with specialized strengths.
The Fujifilm impresses with a technologically advanced EXR sensor, comprehensive exposure controls, extended zoom reach, and better overall image quality. It aligns well with enthusiasts seeking manual control, RAW workflows, and superior photographic versatility. Its bulkier size and higher price may deter casual users prioritizing convenience and cost.
The Sony HX5 streamlines camera operation with straightforward usability, a lighter form factor, and notable video recording capabilities. While image quality and manual exposure options are limited, it remains a pragmatic choice for beginners or budget-conscious users desiring basic all-round functionality.
The absence of weather sealing, electronic viewfinders, and modern connectivity in both models reflect the period's prevailing compact camera constraints and limit appeal for professional or advanced users in demanding scenarios.
This comparison draws upon extensive hands-on testing, lab measurements, and real-world shooting sessions across multiple photographic genres to provide an authoritative guide for potential buyers weighing these legacy compact superzooms.
For photographers seeking strong zoom capabilities and exhaustive control in a pocketable device, the Fujifilm FinePix F770EXR remains the superior choice. For those valuing portability, video smoothness, and cost efficiency, the Sony Cyber-shot DSC-HX5 is an effective, user-friendly alternative.
Careful consideration of individual priorities, photographic styles, and budget is essential when deciding between these two distinctly capable cameras.
Image Credits (All images sourced from tested camera review archives)
- Physical size & ergonomics: size-comparison.jpg
- Top control layout: top-view-compare.jpg
- Sensor comparison: sensor-size-compare.jpg
- LCD & interface: back-screen.jpg
- Sample image gallery: cameras-galley.jpg
- Overall ratings: camera-scores.jpg
- Genre-specific scores: photography-type-cameras-scores.jpg
Fujifilm F770EXR vs Sony HX5 Specifications
Fujifilm FinePix F770EXR | Sony Cyber-shot DSC-HX5 | |
---|---|---|
General Information | ||
Brand Name | FujiFilm | Sony |
Model type | Fujifilm FinePix F770EXR | Sony Cyber-shot DSC-HX5 |
Category | Small Sensor Superzoom | Small Sensor Compact |
Released | 2012-01-05 | 2010-06-16 |
Body design | Compact | Compact |
Sensor Information | ||
Processor Chip | EXR | Bionz |
Sensor type | EXRCMOS | BSI-CMOS |
Sensor size | 1/2" | 1/2.4" |
Sensor dimensions | 6.4 x 4.8mm | 6.104 x 4.578mm |
Sensor area | 30.7mm² | 27.9mm² |
Sensor resolution | 16 megapixels | 10 megapixels |
Anti alias filter | ||
Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
Max resolution | 4608 x 3456 | 3456 x 2592 |
Max native ISO | 3200 | 3200 |
Max enhanced ISO | 12800 | - |
Lowest native ISO | 100 | 125 |
RAW data | ||
Autofocusing | ||
Manual focusing | ||
AF touch | ||
AF continuous | ||
Single AF | ||
AF tracking | ||
Selective AF | ||
Center weighted AF | ||
Multi area AF | ||
AF live view | ||
Face detection focusing | ||
Contract detection focusing | ||
Phase detection focusing | ||
Total focus points | - | 9 |
Lens | ||
Lens support | fixed lens | fixed lens |
Lens zoom range | 25-500mm (20.0x) | 25-250mm (10.0x) |
Maximal aperture | f/3.5-5.3 | f/3.5-5.5 |
Macro focusing distance | 5cm | 5cm |
Focal length multiplier | 5.6 | 5.9 |
Screen | ||
Range of screen | Fixed Type | Fixed Type |
Screen sizing | 3" | 3" |
Resolution of screen | 460 thousand dot | 230 thousand dot |
Selfie friendly | ||
Liveview | ||
Touch screen | ||
Screen technology | TFT color LCD monitor | - |
Viewfinder Information | ||
Viewfinder type | None | None |
Features | ||
Minimum shutter speed | 8 secs | 30 secs |
Fastest shutter speed | 1/2000 secs | 1/1600 secs |
Continuous shutter speed | 11.0 frames per sec | 10.0 frames per sec |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | Yes | Yes |
Set WB | ||
Image stabilization | ||
Inbuilt flash | ||
Flash distance | 3.70 m (Wide: 15 cm–3.7 m / Tele: 90 cm–2.4m) | 3.80 m |
Flash modes | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Slow syncro |
Hot shoe | ||
Auto exposure bracketing | ||
WB bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Supported video resolutions | 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1920 x 1080 (60 fps), 1440 x 1080 (60, 30fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) |
Max video resolution | 1920x1080 | 1920x1080 |
Video format | MPEG-4, H.264 | AVCHD |
Mic jack | ||
Headphone jack | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | BuiltIn | BuiltIn |
Physical | ||
Environmental seal | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 234 gr (0.52 lb) | 200 gr (0.44 lb) |
Dimensions | 105 x 63 x 36mm (4.1" x 2.5" x 1.4") | 102 x 58 x 29mm (4.0" x 2.3" x 1.1") |
DXO scores | ||
DXO Overall rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery ID | NP-50A | NP-BG1 |
Self timer | Yes (2 or 10 sec, Auto release, Auto shutter (Dog, Cat)) | Yes (2 or 10 sec, portrait1/portrait2) |
Time lapse shooting | ||
Storage media | SD/SDHC/SDXC | Memory Stick Duo / Pro Duo/ PRO HG-Duo, optional SD/SDHC, Internal |
Storage slots | Single | Single |
Launch price | $480 | $275 |