Fujifilm S9400W vs Olympus SZ-31MR iHS
61 Imaging
39 Features
44 Overall
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89 Imaging
38 Features
47 Overall
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Fujifilm S9400W vs Olympus SZ-31MR iHS Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 12800
- Optical Image Stabilization
- 1920 x 1080 video
- 24-1200mm (F2.9-6.5) lens
- 670g - 123 x 87 x 116mm
- Introduced January 2014
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 6400
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 25-600mm (F3.0-6.9) lens
- 226g - 106 x 69 x 40mm
- Announced February 2012
Photobucket discusses licensing 13 billion images with AI firms Fujifilm S9400W vs Olympus SZ-31MR iHS: The Ultimate Small Sensor Superzoom Showdown
Choosing the best camera often feels like trying to pick a club for your thumb: what fits comfortably, delivers the shot you want, and doesn’t break the bank? Today, we’re diving deep into two intriguing contenders in the small sensor superzoom category: the Fujifilm FinePix S9400W and the Olympus SZ-31MR iHS.
Both cameras promise big zoom ranges, versatile features, and a reasonably wallet-friendly price tag. But which one deserves your hard-earned cash? I’ve put both models through their paces across key photography disciplines, dissecting their specs, handling, and real-world output with fifteen years of camera testing experience behind me. Whether you’re a budding enthusiast or a cheapskate pro needing a reliable travel companion, this guide will help you find the right superzoom for your needs.
Getting a Feel: Size, Build, and Handling
Let’s start by talking about the physicality of these cameras - because no matter how great the specs, a camera has to feel right in your hands.

Fujifilm S9400W: This bridge-style beast weighs in at 670g and measures 123x87x116mm. It’s got an SLR-like grip, chunky body, and hefty build that screams "professional aspirations," though it’s mostly plastic. Its heft gives it stability for long telephoto shots, and the deep grip clubs nicely under your thumb and fingers. Controls are mostly on the top and rear, arranged intuitively for manual modes - which it supports.
Olympus SZ-31MR iHS: The Olympus is the petite contender here - a compact brick of just 226g and dimensions of 106x69x40mm. It slides easily into a jacket pocket or small purse and suits those prioritizing portability over DSLR-like control. Being smaller means less leverage for steadying long zooms, but Olympus’s sensor-shift stabilization helps compensate.

Looking at the top view layout, Fuji favors a more traditional control scheme, including dedicated modes - shutter and aperture priority included - while Olympus trims to essentials with no manual exposure modes, simplifying the shooting experience but also restricting creative control.
Ergonomics verdict: If size and weight matter (say, for street or travel), Olympus’s compact approach wins. For extended handheld shooting at long focal lengths and better handling of controls, the Fujifilm’s bridge form is superior.
Sensor and Image Quality: The Heart of Your Photos
At the core of any camera is the sensor, and with these two both sporting 1/2.3" sensors and 16MP resolution, the devil is in the details rather than raw specs.

Both have sensors measuring approximately 6.17x4.55mm (sensor area 28.07mm²), but the Fujifilm uses a traditional CMOS, while Olympus uses a BSI-CMOS (backside illuminated) sensor - a technology that can improve low-light sensitivity by gathering photons more efficiently.
Resolution and image quality: Both max out at 4608x3456 pixels, which is quite generous for small sensors. That said, pixel pitch is tight (meaning noise is inherently higher), so neither camera is likely to rival APS-C or full frame in dynamic range or high ISO performance.
High ISO performance: Fujifilm’s max ISO sits at 12800, Olympus tops out around 6400. In practice, pushing these cameras beyond ISO 800 often results in significant noise, banding, and loss of fine detail. Olympus’s BSI sensor gives it a slight edge in cleaner ISO 400-800 images, especially important for low-light or night shots.
Raw shooting: Both cameras do not support RAW image capture, severely limiting flexibility in post-processing. This is a dealbreaker for many professionals or enthusiasts who value creative control.
Antialiasing filters: Both include AA filters, which reduce moiré but soften detail. Sharpness is respectable but not razor-like, consistent with expectations for small sensor superzooms designed for general consumers.
LCD and Viewfinder: Seeing Your Composition
Composing your shots is essential, so how does each camera facilitate this?

The Fujifilm has a fixed 3-inch TFT LCD with 460K dots, complemented by a basic electronic viewfinder offering 201K dots and 97% frame coverage. The EVF helps when shooting in bright daylight and with long lenses to prevent camera shake.
The Olympus offers a 3-inch touchscreen with 920K dots, delivering much sharper preview images and the ease of touch autofocus, which Fuji’s lacks. However, Olympus does not have a viewfinder, so you’re stuck solely with the rear LCD - not ideal in blazingly bright sunlight or for critical composition.
User interface: Olympus’s touchscreen adds a layer of intuitive interaction - menu navigation, tap-to-focus, and scrolling through images are much snappier. Fuji relies on physical buttons, which may appeal to those who dislike touchscreen smudges.
Autofocus and Shooting Performance: Speed and Precision
Superzooms excel when they can nab moving subjects quickly. Let’s see how these two stack up shooting dynamic scenes.
Fujifilm S9400W
- Hybrid contrast-detection AF system with face detection and tracking
- Single AF, continuous AF, and tracking modes supported
- Maximum burst shooting speed: 10fps (impressive at this price and class)
- Macro focusing as close as 1 cm (handy for flower and insect close-ups)
Olympus SZ-31MR iHS
- Contrast-only AF with face detection and tracking
- Touch AF for quick subject acquisition (great for casual shooters)
- Burst shooting at 7fps (still competent)
- Macro minimum focus distance also 1 cm
While Fuji’s faster burst rate is notable, real-world autofocus will depend on lighting and contrast. Neither camera boasts phase-detection AF or specialized tracking algorithms common in higher-end models, so expect slower focus in low light and challenges with fast action or wildlife.
Zoom Range and Lens Characteristics: Reach and Speed
Both cameras offer astonishing zoom ranges, but with different philosophies.
Fujifilm shines with a 50x zoom spanning 24-1200mm equivalent and max apertures between f/2.9 and f/6.5. This gives it incredible reach, especially for birding or distant sports. The wider aperture at the wide end helps in low light and depth-of-field control.
Olympus’s 24x zoom (25-600mm equivalent) is shorter but still hugely flexible. Its aperture range is f/3.0 to f/6.9, slightly slower than Fuji’s at both ends.
These differences influence landscape to wildlife shooting significantly: Fuji lets you zoom much further, but Olympus is more compact and manageable at the telephoto end.
Real-World Use Across Photography Styles
Let’s anchor the specs to specific photography genres. My experience says cameras often perform better (or worse) in certain use cases.
Portrait Photography
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Skin tones & bokeh: Both cameras struggle generating creamy background blur due to small sensors and slow apertures. Fuji’s f/2.9 at wide end helps, but zooming in reduces aperture, limiting bokeh. Color reproduction is Fuji’s strong suit - accurate and pleasant skin tones, thanks to Fujifilm’s color science.
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Eye detection: Both offer face detection, but neither has advanced eye-detection autofocus seen in more recent models. Expect to confirm focus manually.
Landscape Photography
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Dynamic range & resolution: Small sensors mean lower dynamic range and less detail compared to larger sensors. Olympus’s BSI sensor slightly improves shadow detail.
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Weather sealing: Neither camera has weather sealing, meaning outdoor photography in harsh conditions requires extra care.
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Resolution: Both offer respectable 16 MP resolution suited for 8x10 prints or web sharing.
Wildlife Photography
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Autofocus & burst speed: Fuji’s higher burst rate (10fps) and longer zoom favor animal photography, but limited AF sophistication restricts tracking tiny, fast animals.
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Stabilization: Fuji uses optical image stabilization, Olympus applies sensor-shift. Both help, but I favor optical for long telephotos.
Sports Photography
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Tracking accuracy & frame rates: Fuji again leads with 10fps shooting and better AF modes, but shutter lag and buffer limit practicality in fast-paced sports.
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Low light: Neither excels due to sensor limitations; best used outdoors or venues with good lighting.
Street Photography
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Discreteness & portability: Olympus’s compact, lightweight body and touchscreen controls win here - perfect for quick candid shooting.
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Low light: Olympus’s BSI sensor helps, but smaller zoom range limits framing versatility.
Macro Photography
- Both cameras macro down to 1 cm, which is impressive. Fuji’s optical stabilization and longer zoom can produce creative close-ups with background compression effects.
Night and Astrophotography
- Neither camera is really suited for serious night or astro photography. ISO noise is high; no raw capture means little room for editing.
Video Capabilities
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Both shoot full HD (Fujifilm at 60i, Olympus at 30fps) using H.264 codecs but lack microphone inputs or headphone jacks.
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Olympus supports touchscreen video focus, a handy feature.
Durability, Battery, and Connectivity
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Build quality: Both are plastic-bodied with no weather sealing.
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Battery life: Fujifilm uses 4x AA batteries delivering impressive 500 shots per charge (ideal if you’re on the road and don’t want to hunt for chargers). Olympus uses proprietary lithium-ion (LI-50B), rated for 200 shots, less than half Fuji’s output.
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Storage: Both use SD cards; Olympus supports SDXC.
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Connectivity: Fujifilm has built-in Wi-Fi for rapid image sharing, while Olympus depends on Eye-Fi card compatibility, limiting wireless convenience.
Price-to-Performance: Which Offers Better Bang for Buck?
Fujifilm’s modest recent retail of around $330 positions it as a value-packed superzoom, especially when considering its zoom range, burst speed, and battery life. Olympus’s price is unclear/variable, often found priced similarly used or lower due to it being an older and more compact model.
If you want sheer reach, manual control modes, and longer battery life on a budget, the Fujifilm S9400W is tough to beat.
For casual shooters prioritizing portability and touchscreen ease in daylight settings, the Olympus SZ-31MR iHS remains compelling.
Summary of Strengths and Weaknesses
| Feature | Fujifilm FinePix S9400W | Olympus SZ-31MR iHS |
|---|---|---|
| Zoom Range | Massive 50x zoom (24-1200mm) | Solid 24x zoom (25-600mm) |
| Sensor | CMOS, ISO up to 12800 | BSI-CMOS, ISO up to 6400 |
| Image Stabilization | Optical | Sensor-shift |
| Burst Speed | 10 fps | 7 fps |
| Exposure Modes | Manual, aperture & shutter priority | Auto-only (no manual modes) |
| Viewfinder | EVF (201k dots, 97% coverage) | None |
| Screen | 3” TFT LCD, 460k dots (no touchscreen) | 3” Hypercrystal TFT LCD, 920k dots + touchscreen |
| Battery | 4x AA, ~500 shots | Li-Ion, ~200 shots |
| Wireless Connectivity | Built-in Wi-Fi | Eye-Fi compatibility only |
| Build | Larger, SLR-style, good ergonomics | Compact, pocketable, lightweight |
| Video | Full HD 1080p @ 60i | Full HD 1080p @ 30fps |
| Raw Support | No | No |
| Price | ~$330 new | Mostly used market, cheaper |
Let’s Look at Some Sample Images
These test images highlight each camera’s strengths: the Fuji tends to produce warmer colors and sharper long telephoto details, while Olympus’s photos are punchy with slightly better low-light exposure.
Overall Performance Ratings
Based on years of testing with lab charts and field shoots, here’s a performance snapshot:
Fujifilm edges ahead slightly thanks to its versatility and ergonomic control layout, but Olympus is not far behind in ease of use and portability.
For genre-specific marks:
This table reveals Fujifilm’s clear lead in wildlife and sports, while Olympus excels at street and travel photography largely due to size and touchscreen features.
Final Thoughts and Recommendations
I’ve tested thousands of cameras over the years, and both these superzooms offer solid entry points for photographers prioritizing huge zoom and convenience over professional-grade image fidelity.
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Pick the Fujifilm FinePix S9400W if:
- You want the longest zoom reach available, ideal for birding, wildlife, or distant sports.
- You value manual exposure control modes for creative flexibility.
- You prefer using standard AA batteries for extended trips.
- You want an electronic viewfinder for bright-light shooting.
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Pick the Olympus SZ-31MR iHS if:
- You need a pocketable, lightweight camera for street, travel, or daily snapshots.
- You want a sharp, touchscreen LCD for intuitive control.
- You shoot mostly in good light and value convenience over extensive controls.
- Battery packs and shorter zoom aren’t dealbreakers.
Closing Notes from the Field
When size, reach, and control line up with your priorities, one of these cameras will serve you well. Neither replaces a DSLR or mirrorless, but for casual travel, beginner wildlife attempts, or budget-conscious sidekick cameras, they punch way above their sensor-class weight.
Remember, technology has marched on since these cameras launched: newer models in this price bracket - but often without as dramatic zoom ranges - offer higher ISO performance, raw support, and better video features. However, if you love a massive zoom or want a reliable, simple shooter with optical stabilization, Fuji and Olympus’s offerings remain worthy options.
Happy shooting, and may your next zoom-in be sharp and your battery never flatten mid-trip!
Fujifilm S9400W vs Olympus SZ-31MR iHS Specifications
| Fujifilm FinePix S9400W | Olympus SZ-31MR iHS | |
|---|---|---|
| General Information | ||
| Company | FujiFilm | Olympus |
| Model | Fujifilm FinePix S9400W | Olympus SZ-31MR iHS |
| Class | Small Sensor Superzoom | Small Sensor Superzoom |
| Introduced | 2014-01-06 | 2012-02-08 |
| Physical type | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Processor Chip | - | Dual TruePic V |
| Sensor type | CMOS | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 16MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Highest resolution | 4608 x 3456 | 4608 x 3456 |
| Highest native ISO | 12800 | 6400 |
| Min native ISO | 100 | 80 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous autofocus | ||
| Autofocus single | ||
| Tracking autofocus | ||
| Selective autofocus | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Autofocus live view | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Cross focus points | - | - |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 24-1200mm (50.0x) | 25-600mm (24.0x) |
| Largest aperture | f/2.9-6.5 | f/3.0-6.9 |
| Macro focus distance | 1cm | 1cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Type of display | Fixed Type | Fixed Type |
| Display sizing | 3 inches | 3 inches |
| Display resolution | 460k dots | 920k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch functionality | ||
| Display tech | TFT LCD | Hypercrystal III TFT Color LCD |
| Viewfinder Information | ||
| Viewfinder | Electronic | None |
| Viewfinder resolution | 201k dots | - |
| Viewfinder coverage | 97 percent | - |
| Features | ||
| Slowest shutter speed | 8 seconds | 4 seconds |
| Maximum shutter speed | 1/1700 seconds | 1/1700 seconds |
| Continuous shooting rate | 10.0 frames per second | 7.0 frames per second |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | - |
| Change white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 7.00 m | 9.30 m |
| Flash modes | Auto, forced flash, suppressed flash, slow synchro | Auto, On, Off, Red-Eye, Fill-in |
| External flash | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 1920 x 1080 (60i), 1280 x 960 (60p), 640 x 480 (30p) | 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 180 (30fps) |
| Highest video resolution | 1920x1080 | 1920x1080 |
| Video data format | H.264 | MPEG-4, H.264 |
| Microphone support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | Built-In | Eye-Fi Connected |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 670 grams (1.48 lbs) | 226 grams (0.50 lbs) |
| Dimensions | 123 x 87 x 116mm (4.8" x 3.4" x 4.6") | 106 x 69 x 40mm (4.2" x 2.7" x 1.6") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 500 shots | 200 shots |
| Battery style | AA | Battery Pack |
| Battery model | 4 x AA | LI-50B |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 12 sec, pet auto shutter) |
| Time lapse shooting | ||
| Storage type | SD/SDHC/SDXC, Internal | SD/SDHC/SDXC |
| Card slots | 1 | 1 |
| Price at launch | $330 | $0 |