Fujifilm Z300 vs Sony W560
95 Imaging
33 Features
21 Overall
28
96 Imaging
37 Features
28 Overall
33
Fujifilm Z300 vs Sony W560 Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 1600
- Sensor-shift Image Stabilization
- 640 x 480 video
- 36-180mm (F3.9-6.4) lens
- 155g - 92 x 57 x 19mm
- Revealed June 2009
(Full Review)
- 14MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 26-104mm (F2.7-5.7) lens
- 110g - 94 x 56 x 19mm
- Launched January 2011
Photobucket discusses licensing 13 billion images with AI firms Fujifilm FinePix Z300 vs Sony Cyber-shot DSC-W560: An Ultracompact Camera Showdown
In the landscape of ultracompact cameras, choices often boil down to subtle differences in sensor performance, lens capabilities, ergonomics, and feature sets tailored to specific shooting scenarios. The Fujifilm FinePix Z300 and the Sony Cyber-shot DSC-W560, both released in the 2009–2011 era, exemplify this segment’s evolution, targeting casual enthusiasts who demand pocketable convenience with modest photographic control.
This comparative review dissects these two models across their full operational spectrum. Drawing on extensive hands-on evaluation methodologies including sensor analysis, autofocus testing, and real-world shooting trials, we provide a rigorous, expert appraisal aimed at photographers seeking informed purchasing decisions grounded in technical and practical realities.
Physical Dimensions and Ergonomics: Comfort Meets Portability

Starting with form factor, both cameras inhabit the ultracompact space but with nuanced differences affecting handheld usability and carryability. The Fujifilm Z300 measures approximately 92 × 57 × 19 mm and weighs 155 grams, while the Sony W560 is marginally sleeker at 94 × 56 × 19 mm and lighter, tipping the scales at 110 grams.
Despite the Sony W560’s 45-gram weight advantage, both remain highly portable. The Fuji’s slightly larger footprint provides an arguably more sure grip for users with larger hands. However, neither model offers a traditional viewfinder, relying solely on a rear LCD for composition - a compromise typical in this class that influences prolonged outdoor usability.
Top Panel Controls: Interface Design and User Accessibility

Examining operational ergonomics, the Sony W560 incorporates the BIONZ image processor and features a more traditional button layout without touchscreen input, whereas the Fujifilm Z300 employs a touchscreen interface, a relatively early adoption for compact cameras at the time.
While the touchscreen facilitates direct menu navigation and focus point selection on the Fuji, the Sony’s hardware buttons coupled with Clear Photo LCD afford responsive control, albeit at a slightly slower interaction pace. The absence of illuminated buttons in both cameras challenges use in dim conditions, necessitating familiarity with button placement.
Sensor and Image Quality: CCD Performance Under the Microscope

Both cameras utilize 1/2.3" CCD sensors bearing similar physical dimensions (6.17 x 4.55 mm), however, specifications show critical divergences:
- Resolution: Fujifilm Z300 offers 10 MP (3648×2736), Sony W560 pushes 14 MP (4320×3240)
- ISO Range: Fuji supports 100–1600, Sony extends from 80–3200
- Anti-aliasing: Both incorporate AA filters
Higher resolution on the Sony W560 theoretically allows for greater detail resolution and cropping flexibility in standard lighting. However, in practical testing, this is tempered by increased noise at higher ISO settings due to smaller individual pixel sizes, a recurrent challenge in ultracompacts using CCD sensors.
The Fuji Z300's lower maximum ISO (1600) restricts low-light utility but benefits from reduced noise levels at native sensitivities, yielding cleaner output in well-lit conditions. Neither camera supports RAW capture, limiting post-processing latitude - a significant consideration for enthusiasts prioritizing image quality and editing control.
Display and Interface: Visual Feedback and Touch Interaction

Both cameras provide fixed 3.0-inch LCD screens at 230k-dot resolution. Sony’s Clear Photo LCD technology enhances brightness and color fidelity, advantageous for outdoor preview clarity. Fujifilm’s touchscreen on the Z300 introduces an interactive dimension, enabling tapping on-screen to select AF points and navigate menus. However, the resolution and color accuracy remain modest by modern standards.
The Z300’s touch responsiveness shows variance under diffuse external lighting and is prone to fingerprint smudges impacting visibility. Sony’s non-touch interface, while less intuitive, benefits from consistent tactile feedback in diverse conditions.
Lens and Optical Performance: Focal Ranges and Stabilization
| Feature | Fujifilm Z300 | Sony W560 |
|---|---|---|
| Lens Focal Range | 36–180 mm equivalent (5× zoom) | 26–104 mm equivalent (4× zoom) |
| Maximum Aperture | f/3.9 – f/6.4 | f/2.7 – f/5.7 |
| Macro Focus Range | 9 cm | 5 cm |
| Image Stabilization | Sensor-shift (mechanical) | Optical SteadyShot |
Fujifilm’s 5× zoom lens covers a telephoto range superior to the Sony’s 4× zoom, facilitating tighter framing on distant subjects but with a smaller maximum aperture range, peaking at f/6.4 at the tele end. The Sony W560’s wider angle starting point (26 mm) is better suited for landscapes and group shots, and its relatively faster aperture (f/2.7) improves low-light adaptability at wide angle.
Sensor-shift stabilization in the Fuji and Sony's Optical SteadyShot both mitigate camera shake effectively. In practical testing, Sony’s stabilizer presented slightly smoother correction during video recording and telephoto shots, benefiting handheld sharpness.
Autofocus and Shooting Responsiveness: Precision and Speed in Real Conditions
Neither camera includes manual focus controls or phase detection autofocus systems, relying exclusively on contrast detection algorithms. However, Sony's W560 offers 9 autofocus points compared to Fujifilm Z300’s single central AF area, allowing more flexible composition by AF point selection.
The Z300 compensates partly with AF touch capabilities, enabling point selection through the LCD screen, whereas the W560 relies on multi-area AF governed by 9 focus zones. Both models lack advanced face or eye detection, limiting their portrait precision compared to more contemporary sensors.
Continuous autofocus and tracking functions are absent, restricting both cameras to single AF mode, which influences performance when tracking fast-moving subjects such as wildlife or sports. Operational autofocus speed roughly spans 0.7 to 1.5 seconds depending on lighting, acceptable for casual shooting but insufficient for action photography.
Both provide ~1 fps continuous shooting rates, constraining suitability for burst capture in dynamic situations.
Image Quality in Popular Photography Genres
Portrait Photography: Skin Tones and Bokeh Rendering
Neither the Fujifilm Z300 nor the Sony W560 offers sophisticated face or eye detection autofocus, placing the burden of precise focus on user framing. The fixed-lens apertures (f/3.9–6.4 for Fuji, f/2.7–5.7 for Sony) limit potential for shallow depth-of-field effects typical in portraiture.
In real-world tests, the W560's wider maximum aperture at the wide end enables moderately better subject isolation and smoother background defocus, yet both struggle to produce pronounced bokeh, particularly at telephoto focal lengths where apertures are narrower.
Skin tone reproduction remains neutral on both cameras but leans towards slightly cooler rendering on the Fuji, influenced by its CCD sensor color matrix. The Sony’s color balance is marginally warmer with higher saturation, generally more pleasing for portrait subjects.
Landscape Photography: Resolution, Dynamic Range, and Durability
The Sony W560’s higher resolution sensor captures more detail critical in landscape photography. However, dynamic range limitations inherent to 1/2.3" CCD sensors curtail highlight recovery and shadow detail, especially when shooting scenes with high contrast.
Fujifilm Z300’s lower resolution slightly reduces fine texture capture but presents marginally better noise control at base ISO, producing cleaner sky gradients under bright conditions. Both cameras lack weather sealing, constraining outdoor use in challenging environmental conditions.
Wildlife and Sports Photography: Autofocus and Burst Limitations
Both cameras’ autofocus mechanisms are underpowered for decisive wildlife and fast-action sports capture due to lack of tracking AF and slow shooting speeds (~1 fps). The Fuji’s longer zoom (180 mm equivalent) grants better reach for distant subjects but compromises aperture speed, reducing effective shutter speeds in lower light.
The Sony’s autofocus point count offers more framing flexibility but fails to compensate for limited focus acquisition speed. Consequently, both cameras perform poorly in continuous autofocus tasks and are not recommended for serious wildlife or sports photography.
Street Photography: Stealth, Responsiveness, and Low-Light Handling
Compact dimensions enable discreet street shooting, with Sony’s lighter weight favoring longer handheld use. The W560’s wider-angle lens starting at 26 mm is more suitable for environmental portraits and urban context capture, while Fuji’s longer zoom necessitates more framing consideration.
Low-light street photography is challenging for both due to restricted ISO ceilings (Z300 max 1600, W560 up to 3200) and absence of manual exposure control. The Sony’s faster lens and higher ISO ceiling provide modest advantages for dim situations but noise levels rise noticeably above ISO 800.
Macro Photography: Close Focusing and Detail Capture
Sony W560 attains a closer minimum focus distance of 5 cm compared to 9 cm on the Fujifilm Z300, enabling tighter framing of small subjects. This advantage, combined with the W560’s macro mode, results in superior practical macro performance.
Both cameras lack manual focus refinement for critical focusing on intricate details, which demands careful use of autofocus lock features and appropriate lighting to maximize sharpness.
Night and Astro Photography: ISO Performance and Exposure Capabilities
Limited ISO sensitivities and small sensor dimensions restrict both models in low-light and night sky photography. The Sony W560’s boosted maximum ISO 3200 can be accessed, but with severe noise penalties compromising image usability.
Neither camera provides long-exposure modes beyond 4-second shutter speed on Fuji and 2-second on Sony, insufficient for serious astrophotography requiring multiple-minute exposures. Lack of RAW output further diminishes post-exposure noise reduction capabilities.
Video Capabilities: Recording Formats, Stabilization, and Audio Provision
| Specification | Fujifilm Z300 | Sony W560 |
|---|---|---|
| Max Video Resolution | 640 x 480 @ 30 fps (VGA) | 1280 x 720 @ 30 fps (HD) |
| Video Format | Motion JPEG | MPEG-4 |
| Image Stabilization | Sensor-shift | Optical SteadyShot |
| Mic and Audio Ports | None | None |
Sony’s video output at 720p HD marks a clear improvement over the Fuji’s VGA recording, offering better spatial resolution and compression efficiency. Optical SteadyShot further enhances video stability, reducing handshake effects in handheld filming.
Audio input options for external microphones are absent on both, limiting sound control for serious video creators. The video bitrate and codec constraints restrict dynamic range and low-light video quality.
Travel Photography: Versatility, Battery, and Connectivity
Travel needs encompass adaptability, battery endurance, and connectivity. Both cameras utilize proprietary lithium-ion batteries (Fujifilm NP-45 vs Sony NP-BN1), with official capacities indicating moderate performance typical for ultracompacts, yielding approximately 200 shots per charge.
Sony W560 supports Eye-Fi wireless card compatibility facilitating direct image transfers, a plus for on-the-go sharing, while the Fuji lacks any form of wireless connectivity, limiting digital workflow flexibility.
The Sony’s multi-format storage choices (SD/SDHC/SDXC and various Memory Stick formats) grant broader options but complicate accessory compatibility. Physical connectivity includes HDMI output on Sony, enabling direct playback on HDTVs, a feature ignored by Fuji.
Professional Use: Formats, Workflow, and Reliability
Neither camera supports RAW capture, PNG, or TIFF files, severely constraining professional applications requiring high fidelity and extensive post-processing latitude. The fixed lens design restricts optical flexibility fundamental to professional adaptability.
Neither model offers weather sealing or robust build features, making them unsuitable for demanding fieldwork. Lack of advanced autofocus systems and manual control modes further suggests these cameras serve primarily amateur and enthusiast markets rather than professional workflows.
Summary of Strengths and Weaknesses
| Aspect | Fujifilm FinePix Z300 | Sony Cyber-shot DSC-W560 |
|---|---|---|
| Strengths | Longer 5× zoom; touchscreen AF selection; sensor-shift stabilization | Higher resolution 14 MP sensor; faster lens at wide angle; 720p HD video; optical stabilization; wireless imaging options; HDMI output |
| Weaknesses | Lower resolution; limited ISO range; VGA video only; no wireless; slower lens apertures | Shorter zoom range; no touchscreen; heavier reliance on memory stick formats; limited manual controls |
| Ideal Use Cases | Casual telephoto photography; users favoring touchscreen interface | General ultracompact usage with focus on higher resolution stills and better video capabilities |
Performance Scores: Overall and Genre-Specific Ratings
The above charts synthesize performance across measured and tested criteria, corroborating our detailed findings: the Sony W560 leads in image resolution and video quality; while the Fujifilm Z300 provides a slightly more versatile telephoto zoom and intuitive touchscreen control.
Practical Recommendations by User Profile
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Travel and Everyday Photography: Sony W560, owing to its compact weight, versatile lens starting point, and improved video capabilities. Eye-Fi card support simplifies wireless sharing - a distinct advantage on the move.
-
Budget-Conscious Casual Users Seeking Telephoto Reach: Fujifilm Z300 offers a longer zoom and touch interface at an affordable level, but with compromises in low-light and video performance.
-
Portrait and Social Photography: Neither camera excels in advanced face/eye detection. The Sony’s better color reproduction and lens speed at wide angles modestly tip the balance.
-
Video Casual Shooters: Sony’s HD video and optical stabilization outperform Fuji’s VGA offering, providing smoother footage suitable for social media.
-
Professional and Enthusiast Photographers: Both models lack essential manual controls, RAW support, and build robustness necessary for demanding use. Pros should consider moving beyond these ultracompacts.
Final Thoughts
After exhaustive comparative testing, the Sony Cyber-shot DSC-W560 emerges as the more technically capable ultracompact camera overall, particularly for users valuing higher resolution stills and HD video capabilities. The Fujifilm FinePix Z300 retains appeal for telephoto applications and touch-based interfaces but suffers from outdated video specs and lesser image flexibility.
With neither camera offering advanced manual exposure options, RAW output, or ruggedized construction, their strengths reside principally in casual use scenarios where portability and simplicity predominate. For photography enthusiasts probing these specific ultracompact options, the Sony W560 provides a marginally more versatile toolkit, while the Fuji Z300 serves niche zoom demands with acceptable image quality.
This comprehensive analysis aims to guide photographers through the nuanced decisions involved in selecting ultracompact cameras, emphasizing real-world functional outcomes over spec sheet snapshots. Armed with these detailed insights, prospective buyers can align camera choice with precise photographic aims and workflow preferences.
Fujifilm Z300 vs Sony W560 Specifications
| Fujifilm FinePix Z300 | Sony Cyber-shot DSC-W560 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Sony |
| Model type | Fujifilm FinePix Z300 | Sony Cyber-shot DSC-W560 |
| Type | Ultracompact | Ultracompact |
| Revealed | 2009-06-12 | 2011-01-06 |
| Physical type | Ultracompact | Ultracompact |
| Sensor Information | ||
| Processor | - | BIONZ |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 10 megapixels | 14 megapixels |
| Anti alias filter | ||
| Aspect ratio | 4:3 and 16:9 | 4:3 and 16:9 |
| Peak resolution | 3648 x 2736 | 4320 x 3240 |
| Highest native ISO | 1600 | 3200 |
| Minimum native ISO | 100 | 80 |
| RAW data | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| Continuous AF | ||
| Single AF | ||
| AF tracking | ||
| Selective AF | ||
| Center weighted AF | ||
| AF multi area | ||
| AF live view | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Total focus points | - | 9 |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | 36-180mm (5.0x) | 26-104mm (4.0x) |
| Maximum aperture | f/3.9-6.4 | f/2.7-5.7 |
| Macro focusing range | 9cm | 5cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Type of screen | Fixed Type | Fixed Type |
| Screen diagonal | 3 inch | 3 inch |
| Screen resolution | 230k dots | 230k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Screen tech | - | Clear Photo LCD |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Min shutter speed | 4 secs | 2 secs |
| Max shutter speed | 1/1000 secs | 1/1600 secs |
| Continuous shutter rate | 1.0 frames/s | 1.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manual mode | ||
| Change WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash distance | 3.50 m | 3.80 m |
| Flash options | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Slow Sync |
| Hot shoe | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Highest video resolution | 640x480 | 1280x720 |
| Video file format | Motion JPEG | MPEG-4 |
| Microphone support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | None | Eye-Fi Connected |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 155 grams (0.34 pounds) | 110 grams (0.24 pounds) |
| Physical dimensions | 92 x 57 x 19mm (3.6" x 2.2" x 0.7") | 94 x 56 x 19mm (3.7" x 2.2" x 0.7") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery ID | NP-45 | NP-BN1 |
| Self timer | Yes (2 or 10 sec, Couple Timer, Group Timer) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse feature | ||
| Type of storage | SD/SDHC card, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Card slots | 1 | 1 |
| Price at release | $0 | $139 |