Nikon AW120 vs Samsung HZ10W
92 Imaging
39 Features
45 Overall
41
90 Imaging
32 Features
27 Overall
30
Nikon AW120 vs Samsung HZ10W Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 125 - 6400
- Optical Image Stabilization
- 1920 x 1080 video
- 24-120mm (F2.8-4.9) lens
- 213g - 110 x 66 x 26mm
- Introduced February 2014
- Replaced the Nikon AW110
- New Model is Nikon AW130
(Full Review)
- 10MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 80 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 24-240mm (F3.3-5.8) lens
- 249g - 105 x 61 x 37mm
- Launched May 2009
- Other Name is WB500
Japan-exclusive Leica Leitz Phone 3 features big sensor and new modes Nikon Coolpix AW120 vs Samsung HZ10W: Which Compact Camera Suits You Best in 2024?
As someone who has tested hundreds of compact cameras under varying conditions, I know that choosing the right pocketable shooter is a balance of features, image quality, and real-world usability. Today, we're diving deep into a head-to-head comparison between two rugged and versatile compact cameras from the last decade: the Nikon Coolpix AW120 and the Samsung HZ10W (also known as the WB500). Both were designed for enthusiasts who want more than just a snapshot maker - each brings a unique blend of specifications, form factors, and shooting capabilities.
While these aren’t recent flagships, understanding their strengths and weaknesses reveals a lot about rugged and travel-ready cameras, and helps you decide if either still fits your shooting style or budget in 2024. Let’s peel back the layers, starting from the physical feel and design, moving through image quality and focusing systems, and wrapping up with an honest verdict tailored to different photography types.
Feel and Handling: Size, Shape, and Usability in the Field
If you’ve ever wrestled with a camera while on the move - think hiking, snorkeling, or navigating crowded city streets - you’ll appreciate how much body ergonomics influence the shooting experience. The Nikon AW120 and Samsung HZ10W are both compact, but their dimensions and handling personalities differ noticeably.

At 110 x 66 x 26 mm and weighing 213 grams, the Nikon AW120 feels sleek yet robust in hand; its slightly larger build is optimized for durability, boasting comprehensive waterproofing, dustproofing, and freezeproofing. It's designed to accompany you on adventures where your gear might get wet or dusty. The finish has a subtle rubberized grip, lending confidence in slippery conditions.
On the other hand, the Samsung HZ10W is a bit chunkier with dimensions of 105 x 61 x 37 mm and a weight of 249 grams. While heavier indeed, it still fits comfortably in larger pockets. Its build is slightly less rugged - no dedicated environmental sealing - which means you'll want to keep it away from dust and water. The grip design is more traditional, with less emphasis on adventure-ready toughness.
When it comes to control layout, the Nikon opts for minimalism, whereas the Samsung offers more tactile buttons with manual focus support. Depending on your shooting style - you want quick accessibility or more control granularity - you might prefer one over the other.

I personally prefer the AW120’s thoughtful button placement for quick access while wearing gloves or dealing with wet hands. The Nikon’s controls are fewer but more straightforward, perfect for casual shooters or travelers who prioritize durability over intricate settings, whereas the Samsung’s richer physical controls cater better to enthusiasts who crave manual tweaking in a compact.
Under the Hood: Sensor and Image Quality
Every camera’s heart is its sensor. It dictates how well your images resolve detail, handle dynamic range, and perform in low light. Let’s get precise.

Both cameras use a 1/2.3" sensor, a common size for compacts of their time, but here’s where differences arise. The Nikon AW120 features a 16-megapixel CMOS sensor, while the Samsung HZ10W sports a 10-megapixel CCD sensor. CMOS sensors, like in the Nikon, generally handle noise better and support faster readouts, which is crucial for video and continuous shooting. CCDs - like Samsung’s - tend to deliver cleaner images in bright conditions but struggle more at high ISO.
Resolution-wise, Nikon’s 16MP output gives you more detail capture, suitable for cropping or larger prints. Samsung’s 10MP is somewhat limiting if you want oversized prints without upscaling.
Regarding ISO ranges, the Nikon provides ISO 125–6400, doubling Samsung’s max ISO of 3200, though noise levels at higher ISO settings remain a conventional limitation given the sensor sizes. In practical terms, expect cleaner low-light images from the AW120.
If you’re the analytical type (we all are to some degree), you’ll want to know: neither camera has DXOMark testing, but in real-world use the Nikon's CMOS sensor translates into sharper files with more vibrant colors and better dynamic range when shooting landscapes or portraits.
Viewing Your Shots: How the Screens and Interfaces Compare
Checking your shots on the AZ120’s OLED monitor or Samsung’s LCD can influence your shooting confidence on location.

Nikon’s 3.0-inch OLED screen with 921k dots is bright and sharp, delivering accurate colors and good contrast in sunlight. I’ve personally found it reliable for framing and reviewing with no significant lag. The Samsung’s 2.7-inch LCD with just 230k dots feels comparatively small and dim, making critical focusing and exposure checking outdoors trickier.
Both lack touchscreens - an expected omission given their era - but the AW120’s screen edges the usability scales forward, especially for outdoor use. The Nikon display also tends to refresh quicker, which is helpful when scrolling through burst shots or videos.
The menus are intuitive on either model, but Nikon’s interface feels less cluttered. It lacks manual exposure modes, but the Display keeps important info easy to spot, and the built-in GPS on the AW120 means shooting location data appears directly.
Autofocus and Speed: How Quickly and Accurately Can They Lock?
Many photographers underestimate how much a camera’s autofocus system influences when and how they capture the decisive moment.
The Nikon AW120 sports a contrast-detection AF system with face detection and a surprising continuous tracking mode, meaning it tries to keep moving subjects in focus during framing. Although it doesn’t have phase-detection points or sophisticated multi-area AF, the system proves responsive and accurate for a rugged compact; it handles well in daylight and decent for closer wildlife or street candid moments.
Contrast this with the Samsung HZ10W, which uses a more basic contrast-detection AF with face detection but no continuous tracking. It offers manual focus support, allowing control in tricky focusing situations - handy for macro or slow-moving subjects. Its autofocus speed strikes me as moderate; expect some hunting in low light or rapid action settings.
Neither model is designed for fast-paced sports or wildlife - the AW120’s burst mode is 7fps, decent for an adventure camera, while the Samsung’s burst capabilities are unspecified but noticeably slower in practice.
Putting Them to Work Across Photography Genres
Now that we've covered specs and ergonomics, let’s talk real-world use case scenarios: how do these cameras fare for specific photography types you might be chasing?
Portrait Photography: Rendering Skin Tones and Bokeh?
Skin tone reproduction is nuanced and heavily dependent on image processing algorithms and sensor response curves.
The Nikon AW120 delivers natural skin tones with a warmer bias - pleasing for casual portraits. Its F2.8 aperture at the wide end can create moderate background separation, but with a small sensor, expect only subtle bokeh. Face detection autofocus helps lock on eyes with reasonable speed.
The Samsung HZ10W has a slower lens (F3.3 max aperture), challenging low-light portraits and shallower depth-of-field effects. Skin tones lean slightly cooler but retain good detail. Lack of continuous AF tracking hurts for live portrait shoots.
Landscape Photography: Dynamic Range and Detail Capture
The wider dynamic range and higher megapixels of the AW120 better preserve shadows and highlights in nature shots.
Both cameras are limited by their sensor sizes, but Nikon’s higher resolution and CMOS tech help extract more detail in textures, crucial for sprawling scenes. The AW120’s weather sealing means shooting in rain, mist, or cold is less worrisome.
Samsung’s CCD and 10MP sensors yield nicely detailed images in good light but struggle with dynamic range, leading to blocked shadows or blown highlights under challenging contrast.
Wildlife and Sports Photography: Speed and Telephoto Reach
Here, Samsung’s 24-240mm lens gives it a distinct edge in zoom reach - the 10x telephoto offers more framing flexibility for distant subjects than Nikon’s 24-120mm 5x zoom. However, the AW120's faster burst rate and AF tracking elevate it for moderately fast-moving subjects.
Neither camera will outperform dedicated super-tele zoom cameras or DSLRs with pro-level autofocus. Yet, if you value a tough, water-resistant companion to chase wildlife, the AW120 is better designed for these environments.
Street and Travel Photography: Portability and Discretion
You want a balance of compactness, quick startup, and inconspicuous design here.
Samsung HZ10W’s smaller screen and less rugged build make it less suited for harsh adventures but more pocket-friendly and sleek on city streets. The Nikon AW120, while compact, feels more like a small action camera - bulkier but reassuringly durable.
Battery life is another factor - Nikon rates 350 shots per charge, a respectable figure for travel. Samsung’s battery life is unspecified but generally lower based on its earlier tech.
Macro, Night, and Video Shooting - Expanding Your Creative Toolkit
Close-up and low-light performance can differentiate everyday point and shoots from creative companions.
Macro work: Nikon’s closest macro focus at 1 cm is impressively close, enabling extreme detail in tiny subjects with optical image stabilization smoothing handheld shots. Samsung’s 5 cm macro minimum is more restrictive, though manual focus helps precision.
Night and astro: Here, AW120’s ISO 6400 max and CMOS efficiency again outperform the Samsung HZ10W. Nikon also offers basic exposure bracketing features and optical stabilization, whereas Samsung’s limited ISO and CCD sensor make noise more apparent above ISO 400.
Video: Nikon shoots full HD 1080p at 30fps, encoded in contemporary MPEG-4 H.264 - usable quality for vlogging and casual video capture. Samsung’s video tops out at 720p with the dated Motion JPEG codec - clunkier files, less sharp footage.
Neither camera includes microphone or headphone ports, so audio recording remains basic in both.
Build Quality, Connectivity, and Workflow Considerations
Your shooting environment and post-processing preferences often hinge on a camera’s physical build and connectivity features.
The Nikon AW120 is by far the more rugged choice - environmentally sealed for waterproof (up to 18m), dustproof, shockproof, and freezeproof conditions, serving serious outdoor users flawlessly.
Connectivity-wise, the Nikon includes built-in wireless capabilities (Wi-Fi and GPS), allowing location tagging and wireless image transfers to smartphones. These features support streamlined workflows - key for travel photographers aiming for quick sharing.
Conversely, the Samsung HZ10W lacks wireless features or environmental sealing. Storage supports multiple card types (SD, SDHC, MMC), but no external ports aside from USB 2.0 and HDMI.
Battery-wise, Nikon’s proprietary EN-EL12 pack offers dependable performance; Samsung doesn’t specify battery models or endurance, suggesting you’ll want spares if planning extensive shoots.
Cost vs. Value: Where Does Your Money Go?
At launch, Nikon priced the AW120 at approximately $350, with Samsung’s HZ10W around $300, making them close competitors. In today’s second-hand market, both are available at significantly lower prices, but choosing between them depends heavily on intended use.
If you want ruggedness, GPS, higher resolution, better video, and more versatile image quality, the Nikon AW120 justifies the small price premium.
If telephoto zoom reach and manual focus features top your priority list - and you shoot mostly in fair weather - the Samsung HZ10W is compelling at a usually lower cost.
Summary Performance Ratings
Putting it all together, here’s a consolidated look using my own rating scale across key performance parameters:
The Nikon AW120 scores higher for outdoor durability, image quality, autofocus sophistication, and video capabilities. Samsung HZ10W shines in optical zoom reach and manual focus handling.
How They Score By Photography Genre
Here’s a deeper dive into genre-specific suitability:
- Portraits: Nikon AW120 leads with better skin tone rendering and focus tracking.
- Landscapes: Nikon again edges out thanks to sensor tech and weather sealing.
- Wildlife: Samsung’s longer zoom lens may appeal, but Nikon’s AF tracking helps pin moving targets.
- Sports: Both are limited; Nikon’s faster burst rate is a plus.
- Street: Samsung’s more compact profile gives it slight advantage in discretion.
- Macro: Nikon’s 1 cm focusing distance and OIS win.
- Night/Astro: Nikon superior owing to higher ISO and sensor.
- Video: Nikon dominates with Full HD recording.
- Travel: Nikon’s sealed build and GPS are big pluses.
- Pro Use: Neither is a pro tool, but AW120’s robustness is attractive for field use.
Real-World Image Quality Comparison
Nothing beats seeing sample photos side-by-side to grasp real differences:
Notice the sharper detail and better dynamic range from the Nikon AW120 shots - particularly in shadowed areas. Samsung images are softer with comparatively muted colors, especially in lower light.
Final Thoughts and Who Should Buy Which
Having spent countless days testing compacts outdoors and in studios, here’s the distilled advice:
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Choose Nikon Coolpix AW120 if: You want a tough, weather-sealed camera that excels in image quality, reliable autofocus, and full HD video, perfect for hiking, snorkeling, travel, and casual wildlife photography. The GPS and wireless features sweeten the deal for modern workflows. It’s an excellent value for adventurers seeking a rugged all-rounder in a compact package.
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Opt for Samsung HZ10W if: You desire an extensive 10x zoom lens and manual focus in a compact form and primarily shoot in controlled lighting environments. It’s a solid choice if you like telephoto reach for casual wildlife or street photography, and ruggedness is less of a concern. It’s also suitable if your budget is tighter and you don’t require video or wireless features.
Dear readers, I hope this comparison helps you navigate the choices between these two rugged compacts. Whether you prioritize tough durability, zoom versatility, or image quality, both cameras deliver respectable features for their class and time.
Happy shooting!
Nikon AW120 vs Samsung HZ10W Specifications
| Nikon Coolpix AW120 | Samsung HZ10W | |
|---|---|---|
| General Information | ||
| Company | Nikon | Samsung |
| Model type | Nikon Coolpix AW120 | Samsung HZ10W |
| Also called | - | WB500 |
| Type | Waterproof | Small Sensor Compact |
| Introduced | 2014-02-07 | 2009-05-14 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Sensor type | CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.08 x 4.56mm |
| Sensor surface area | 28.1mm² | 27.7mm² |
| Sensor resolution | 16MP | 10MP |
| Anti alias filter | ||
| Aspect ratio | - | 16:9, 4:3 and 3:2 |
| Maximum resolution | 4608 x 3456 | 3648 x 2432 |
| Maximum native ISO | 6400 | 3200 |
| Minimum native ISO | 125 | 80 |
| RAW format | ||
| Autofocusing | ||
| Focus manually | ||
| Touch to focus | ||
| Continuous AF | ||
| Single AF | ||
| Tracking AF | ||
| AF selectice | ||
| Center weighted AF | ||
| AF multi area | ||
| Live view AF | ||
| Face detect AF | ||
| Contract detect AF | ||
| Phase detect AF | ||
| Cross type focus points | - | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 24-120mm (5.0x) | 24-240mm (10.0x) |
| Max aperture | f/2.8-4.9 | f/3.3-5.8 |
| Macro focusing range | 1cm | 5cm |
| Crop factor | 5.8 | 5.9 |
| Screen | ||
| Display type | Fixed Type | Fixed Type |
| Display size | 3 inches | 2.7 inches |
| Display resolution | 921k dots | 230k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch capability | ||
| Display technology | OLED monitor | - |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Lowest shutter speed | 4s | 16s |
| Highest shutter speed | 1/4000s | 1/1500s |
| Continuous shooting rate | 7.0fps | - |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Change WB | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash distance | 5.20 m | - |
| Flash options | - | Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix |
| External flash | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 1920 x 1080 | 1280 x 720 (30, 15 fps), 640 x 480 (30, 15 fps), 320 x 240 (60, 30, 15 fps) |
| Maximum video resolution | 1920x1080 | 1280x720 |
| Video file format | MPEG-4, H.264 | Motion JPEG |
| Mic port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | BuiltIn | None |
| Physical | ||
| Environment sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 213g (0.47 pounds) | 249g (0.55 pounds) |
| Physical dimensions | 110 x 66 x 26mm (4.3" x 2.6" x 1.0") | 105 x 61 x 37mm (4.1" x 2.4" x 1.5") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 350 pictures | - |
| Battery type | Battery Pack | - |
| Battery ID | EN-EL12 | - |
| Self timer | - | Yes (10 sec, 2 sec, Double, Motion Timer) |
| Time lapse recording | ||
| Type of storage | SD / SDHC/SDXC | SC/SDHC/MMC/MMCplus, internal |
| Card slots | Single | Single |
| Cost at launch | $350 | $300 |