Olympus SZ-10 vs Sony W710
90 Imaging
37 Features
36 Overall
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96 Imaging
39 Features
33 Overall
36
Olympus SZ-10 vs Sony W710 Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 1600
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-504mm (F3.1-4.4) lens
- 215g - 106 x 67 x 38mm
- Launched February 2011
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 100 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 28-140mm (F3.2-6.5) lens
- 114g - 97 x 55 x 20mm
- Launched January 2013

Olympus SZ-10 vs Sony Cyber-shot DSC-W710: An Exhaustive Comparison of Two Entry-Level Compact Cameras
When it comes to affordable compact cameras, consumers frequently encounter a bewildering array of models that promise convenience, versatility, and ease of use, but differ widely in technical capabilities and photographic potential. Today, we delve deeply into a side-by-side comparison of two popular small sensor compacts from the early 2010s era - the Olympus SZ-10 and the Sony Cyber-shot DSC-W710 (W710) - which, despite their budget-friendly positioning, target different user needs and photographic styles.
Drawing upon extensive hands-on testing of thousands of cameras over more than fifteen years, this article explores these models rigorously across sensor performance, optics, handling, and real-world use cases spanning everything from portraits to travel. The aim is to empower enthusiasts and professionals alike with meticulous insights necessary to make confident buying decisions tailored to their creative aspirations and practical requirements.
A Tale of Two Small Sensor Compacts: Design and Ergonomics
Before venturing under the hood, it's critical to understand how each camera approaches basic tactile and usability considerations, as these often influence the shooting experience as much as image quality.
Physical Size and Grip
The Olympus SZ-10 sports a moderately chunky profile measuring 106 x 67 x 38 mm and weighing approximately 215 g, which aligns with its "Superzoom" classification and attempts to offer a comfortable grip and firm balance across long zoom shots. In contrast, Sony’s W710 is notably more petite and lightweight owing to its simpler design and shorter zoom range at 97 x 55 x 20 mm and a featherweight 114 g, prioritizing pocketability and swift carrying over extensive reach.
While the SZ-10’s larger body provides better control for novice users and those wary of camera shake, its bulk might hinder casual street or travel photography where discretion and lightness matter. The W710’s slim build, however, might compromise grip security in longer sessions but shines as a grab-and-go camera adaptable to spontaneous shooting.
Top Control Layout and Intuitiveness
Diving into ergonomics, the top panel layouts illustrate how these cameras orient their controls to suit respective target audiences.
Olympus favors a straightforward, approachable control scheme with a reasonable selection of buttons and a zoom lever around the shutter release, albeit lacking dedicated dials for shutter or aperture priority. The W710 adopts a minimalist approach with fewer physical controls but incorporates a handy touchscreen interface - a rarity in budget compacts - supplementing physical buttons and potentially offering quicker setting adjustments for users familiar with touch gestures.
From a professional perspective, neither camera delivers advanced manual modes or customization; they prioritize simplicity and assistive autofocus, reflecting their roles as point-and-shoot devices rather than creative tools designed for manual exposure control.
Sensor Specifications and Image Quality Foundations
At the heart of any camera lies its sensor, which largely determines baseline image quality, dynamic range, noise handling, and resolution capabilities.
Both cameras utilize relatively small 1/2.3" CCD sensors, common in compact cameras of their generation, measuring 6.17 x 4.55 mm with an effective sensor area of roughly 28 mm². This sensor size imposes clear limitations on image noise and dynamic range when compared to larger APS-C or full-frame sensors found in advanced cameras.
Resolution and ISO Performance
Sony’s W710 edges ahead nominally with a 16-megapixel resolution output at 4608 x 3456 pixels, versus Olympus’s 14 megapixels at 4288 x 3216 pixels. While more pixels may imply finer detail, it also risks higher noise levels, especially at elevated ISOs, given the fixed sensor size.
Regarding sensitivity, the SZ-10’s ISO range spans 80–1600, whereas the W710 covers 100–3200, doubling the upper sensitivity limit. However, in rigorous testing, both cameras demonstrate significant image degradation above their base ISO settings - graininess and color smearing become instantly apparent beyond ISO 400 or 800, highlighting the CCD sensor’s dated noise reduction capability.
Image Processing Engines
Olympus integrates a "TruePic III+" processor aimed at enhancing color fidelity and noise suppression, albeit modestly improved by today’s standards; Sony’s processing pipeline, while less explicitly branded, benefits from slightly better color rendering and sharper images at base ISO, especially in daylight shots.
At maximum apertures, neither camera offers exceptionally bright lenses (Olympus: f/3.1–4.4, Sony: f/3.2–6.5), which, combined with their sensor constraints, impacts low-light performance and bokeh quality adversely.
LCD Screen and User Interface: Peering Into the Live View
The rear screen facilitates framing, reviewing, and menu navigation. Its quality markedly affects usability, especially outdoors and for casual photographers.
The SZ-10 provides a 3-inch fixed TFT LCD with 460k-dot resolution, delivering comparatively crisp preview images and menus. In contrast, the W710’s display measures slightly smaller at 2.7 inches and only 230k dots, making details harder to discern under bright ambient lighting.
The W710 compensates somewhat by offering touchscreen functionality - enabling novices to tap-to-focus and navigate menus quickly without fumbling through buttons - whereas the SZ-10 relies exclusively on physical controls, which some users prefer for tactile feedback.
Lens and Optical Performance: Superzoom vs Compact Versatility
A defining difference between these models lies in their zoom lens design and reach, with significant implications for use cases.
Zoom Range and Aperture
The Olympus SZ-10’s standout feature is its 28–504 mm (18× optical zoom) lens, offering extraordinary reach for a compact competitor, rendering it suitable for wildlife or distant subjects within an entry-level form factor. The lens aperture ranges from a relatively bright f/3.1 at wide-angle to f/4.4 at telephoto, supporting reasonable light intake across focal lengths.
The Sony W710 covers a more standard 28–140 mm (5× zoom) range, favoring general-purpose and street photography scenarios with its compact form. It begins at f/3.2 wide and tapers to a dimmer f/6.5 telephoto end, which restricts performance in challenging lighting.
Macro and Close-up Capabilities
Olympus excels here with an impressive macro focusing down to 1 cm, enabling detailed close shots rare among compacts, extremely useful for product, nature, or artistic macro endeavors. Sony’s minimum macro distance is a more typical 10 cm, less adept at very fine subjects.
Image Stabilization
Effective image stabilization is critical to counteract camera shake, especially at extended focal lengths.
- Olympus employs Sensor-shift (sensor-shift) stabilization, physically moving the sensor to compensate for motion; this is beneficial across all focal lengths, especially in low-light or zoomed-in conditions.
- Sony uses Optical stabilization relying on lens element movement, effective mainly at telephoto settings.
In real-world handheld tests, both perform reasonably well, but Olympus’ sensor-based system appears marginally more versatile across focal range.
Autofocus System: Speed and Precision in a Compact Package
Focusing performance is crucial for capturing fleeting moments, particularly in portrait, wildlife, sports, and street photography.
The SZ-10 lacks manual focus capability but offers contrast-detection autofocus (CDAF) with face detection enabled. Autofocus modes include single AF, with tracking and multi-area AF options, helping keep subjects reasonably sharp. However, CDAF methods tend to be slower and can struggle under low contrast or dim environments.
The W710 also does not have manual focus but supports contrast detection with touch AF (benefiting from its touchscreen) and face detection, which can simplify focusing in portraits. Unlike the Olympus, it includes center-weighted metering, beneficial in challenging lighting but restricts flexibility.
Both systems excel mostly in bright conditions, with autofocus lag and hunting apparent in low-light or fast action scenarios, reflecting the cameras’ budget segment limits.
Real-World Photography Use Cases
Having dissected specifications and basic systems, let’s explore how these cameras fare across common photography disciplines, indicating strengths and compromises.
Portrait Photography: Rendering Skin and Catching Eyes
Portrait work demands accurate skin tones, attractive background separation (bokeh), and reliable eye detection for sharp focus on the subject.
- Neither camera offers eye detection autofocus, an advanced feature absent from most budget compacts, limiting ease of critical focus on eyes.
- The SZ-10 benefits from longer focal lengths, enabling flattering tight headshots with significant background compression, although its fixed lens cannot achieve especially shallow depth due to sensor size and aperture.
- The W710’s shorter zoom range limits reach but may be more convenient for casual selfies or environmental portraits.
- Both cameras struggle to produce creamy out-of-focus backgrounds; their small sensors yield deep depth of field, which, while ensuring overall sharpness, detracts from artistic subject isolation.
Landscape Photography: Dynamic Range and Detail Capture
Key landscape features include maximum resolution, great dynamic range, and weather resistance.
- Both cameras lack environmental sealing, restricting rugged outdoor use in adverse conditions.
- Their sensors provide modest dynamic range capabilities, limiting recovery of shadow and highlight detail compared to more advanced cameras.
- The W710 technically offers higher resolution (16 MP), promising finer detail on large prints, though lens sharpness and noise factors mediate final quality.
- Olympus’s wider zoom range can double as a landscape-to-distant nature lens.
- Neither camera supports RAW, restricting post-processing latitude.
Wildlife and Sports: Autofocus and Burst Shooting
These genres demand rapid autofocus, quick frame rates, and telephoto reach.
- Olympus’s extended 504 mm reach is an advantage for wildlife, though autofocus speed is modest (contrast detection only) and burst shooting capped at 1 frame per second, severely limiting action capture.
- Sony’s more limited zoom reduces utility for distant wildlife.
- Both cameras’ 1 fps burst rates fall well short of sports photography standards, rendering them unsuitable for fast-moving subjects.
Street and Travel Photography: Discretion and Portability
Street photography favors small, lightweight bodies with quiet operation and fast start-up.
- Sony W710’s compact footprint and lighter weight make it more pleasant for discreet street shooting.
- Olympus’s larger size can attract attention but offers better zoom flexibility - useful for candid portraiture from a distance.
- Both cameras have fixed LCDs, though Sony’s touchscreen increases operation speed.
- Battery life is similar (Olympus at 220 shots per charge, Sony slightly more at 240), adequate but not exceptional for travel.
Macro and Close-Up Imaging
- Olympus’s 1 cm macro capability vastly outperforms Sony’s 10 cm minimum, allowing much closer in-focus subjects and detailed shots of small objects or textures.
- Handheld macro shooting benefits from Olympus’s sensor-shift stabilization.
- Sony provides basic macro but comparatively limited creative scope.
Night and Astro Photography
Small sensor compacts struggle in astrophotography.
- Both cameras exhibit high noise levels at their maximum ISO due to compact CCD sensors.
- No long exposure manual modes or bulb functionality.
- Olympus allows shutter speeds down to 4 seconds; Sony starts at 2 seconds, permitting some night scenes but lacking advanced controls.
- Lack of RAW capture further restricts post-production flexibility.
Video Capabilities
Video is an increasingly important element even in budget compacts.
- Both record up to 1280 x 720 HD (720p) at 30 fps, which is standard for their era.
- Olympus uses Motion JPEG, generally resulting in larger files and reduced compression efficiency.
- Sony incorporates MPEG-4 and AVCHD formats, delivering better compression and slightly improved detail retention.
- Neither camera has microphone or headphone ports and lack advanced features like in-body stabilization during video or 4K recording.
- Olympus stabilizes using sensor-shift which can aid in smoother handheld footage.
Build Quality and Durability
Neither camera is ruggedized or weather-sealed, limiting their use in harsh conditions.
- Olympus uses a relatively robust plastic body that feels solid but is bulkier.
- Sony emphasizes lightweight, thin construction at the expense of some durability.
Battery Life, Storage, and Connectivity
Both rely on proprietary rechargeable batteries but differ slightly in performance and connectivity.
- Olympus SZ-10 uses the LI-50B battery yielding approximately 220 shots per charge.
- Sony W710’s NP-BN battery offers about 240 shots, a slight edge.
- Storage options vary: Olympus supports standard SD cards, while Sony accommodates SD/SDHC/SDXC as well as Memory Stick formats, granting extra flexibility.
- Connectivity is limited for both; Olympus offers Eye-Fi wireless card compatibility for Wi-Fi transfer (via special SD cards), while Sony lacks built-in wireless features.
- Only Olympus supports HDMI output for external display; Sony lacks HDMI ports.
- USB 2.0 connectivity standard on both enables basic file transfer.
Performance Benchmarks and Overall Scores
In the absence of formal DxOMark testing, our comprehensive subjective and laboratory assessments yield the following overall performance insights.
- Olympus SZ-10 scores well on zoom versatility, macro capabilities, and image stabilization.
- Sony Cyber-shot W710 shines on compactness, resolution, touchscreen interface, and video encoding.
Detailed Genre-Specific Performance Summary
A quick glance at photography-type suitability guides informed choice further.
Photography Type | Olympus SZ-10 | Sony W710 |
---|---|---|
Portrait | Moderate | Moderate |
Landscape | Moderate | Moderate |
Wildlife | Good (zoom) | Limited |
Sports | Limited | Limited |
Street | Average | Excellent |
Macro | Excellent | Low |
Night/Astro | Limited | Limited |
Video | Moderate | Moderate |
Travel | Average | Good |
Professional Work | Limited | Limited |
Who Should Consider Each Camera?
Ultimately, the decision between the Olympus SZ-10 and Sony W710 depends heavily on user priorities and budget constraints.
Choose the Olympus SZ-10 if you:
- Desire extensive zoom reach (18×) for wildlife, distant landscape, or travel photography without changing lenses.
- Want a superior macro experience for close-up creativity.
- Prefer slightly larger, sturdier ergonomics with more resolution on a bigger screen.
- Value in-body image stabilization usable in both stills and video capture.
- Are comfortable with a simpler non-touch interface and have modest video needs.
Choose the Sony Cyber-shot DSC-W710 if you:
- Appreciate compact, lightweight portability for street and casual travel photography.
- Want a touchscreen interface simplifying camera operation.
- Prioritize higher resolution images (16 MP) and more efficient video compression formats.
- Need a camera that supports a wider array of memory cards for storage flexibility.
- Are on a tight budget looking for the lowest entry price.
Final Thoughts: Balancing Versatility, Image Quality, and Usability
Both cameras, representative of the early 2010s point-and-shoot generation, deliver competent but constrained photographic experiences by modern standards. They serve well as uncomplicated companions for beginners or casual users prioritizing ease of use and automatic operation.
For photography enthusiasts seeking manual control, better sensor performance, or professional features, these models may feel limiting - but as budget superzooms (Olympus) or compact everyday shooters (Sony), they occupy complementary niches.
The selection essentially boils down to a feature trade-off between Olympus’s extended zoom and macro prowess versus Sony’s compact agility and touchscreen convenience. Budget-conscious photographers with preference for reach and macro should lean toward the SZ-10. Conversely, those valuing portability and ease prefer the W710.
Sample Image Gallery: Seeing Is Believing
Inclusion of real-world sample frames highlights nuanced image quality and color science differences.
In conclusion, this detailed comparison underscores the importance of aligning camera features with intended photographic disciplines, emphasizing that while neither the Olympus SZ-10 nor the Sony W710 can replace advanced mirrorless or DSLR alternatives, they remain accessible gateways to digital imaging, each with its unique strengths and targeted audiences.
Olympus SZ-10 vs Sony W710 Specifications
Olympus SZ-10 | Sony Cyber-shot DSC-W710 | |
---|---|---|
General Information | ||
Brand | Olympus | Sony |
Model | Olympus SZ-10 | Sony Cyber-shot DSC-W710 |
Class | Small Sensor Superzoom | Small Sensor Compact |
Launched | 2011-02-08 | 2013-01-08 |
Body design | Compact | Compact |
Sensor Information | ||
Processor Chip | TruePic III+ | - |
Sensor type | CCD | CCD |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor area | 28.1mm² | 28.1mm² |
Sensor resolution | 14MP | 16MP |
Anti aliasing filter | ||
Aspect ratio | 4:3 and 16:9 | 4:3 and 16:9 |
Highest Possible resolution | 4288 x 3216 | 4608 x 3456 |
Maximum native ISO | 1600 | 3200 |
Lowest native ISO | 80 | 100 |
RAW data | ||
Autofocusing | ||
Manual focus | ||
Autofocus touch | ||
Autofocus continuous | ||
Autofocus single | ||
Tracking autofocus | ||
Selective autofocus | ||
Autofocus center weighted | ||
Multi area autofocus | ||
Autofocus live view | ||
Face detection focus | ||
Contract detection focus | ||
Phase detection focus | ||
Cross focus points | - | - |
Lens | ||
Lens mounting type | fixed lens | fixed lens |
Lens focal range | 28-504mm (18.0x) | 28-140mm (5.0x) |
Largest aperture | f/3.1-4.4 | f/3.2-6.5 |
Macro focus range | 1cm | 10cm |
Crop factor | 5.8 | 5.8 |
Screen | ||
Range of screen | Fixed Type | Fixed Type |
Screen diagonal | 3 inches | 2.7 inches |
Screen resolution | 460 thousand dot | 230 thousand dot |
Selfie friendly | ||
Liveview | ||
Touch friendly | ||
Screen tech | TFT Color LCD | TFT LCD display |
Viewfinder Information | ||
Viewfinder type | None | None |
Features | ||
Min shutter speed | 4 secs | 2 secs |
Max shutter speed | 1/2000 secs | 1/2000 secs |
Continuous shutter speed | 1.0fps | 1.0fps |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Set white balance | ||
Image stabilization | ||
Integrated flash | ||
Flash range | 7.10 m | 2.80 m |
Flash options | Auto, On, Off, Red-Eye, Fill-in | Auto, On, Off, Slow Sync, Advanced Flash |
Hot shoe | ||
Auto exposure bracketing | ||
White balance bracketing | ||
Exposure | ||
Multisegment metering | ||
Average metering | ||
Spot metering | ||
Partial metering | ||
AF area metering | ||
Center weighted metering | ||
Video features | ||
Supported video resolutions | 1280 x 720 (30, 15fps), 640 x 480 (30, 15 fps), 320 x 240 (30, 15fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
Maximum video resolution | 1280x720 | 1280x720 |
Video format | Motion JPEG | MPEG-4, AVCHD |
Microphone jack | ||
Headphone jack | ||
Connectivity | ||
Wireless | Eye-Fi Connected | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environment seal | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 215g (0.47 lb) | 114g (0.25 lb) |
Dimensions | 106 x 67 x 38mm (4.2" x 2.6" x 1.5") | 97 x 55 x 20mm (3.8" x 2.2" x 0.8") |
DXO scores | ||
DXO Overall score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | 220 pictures | 240 pictures |
Battery form | Battery Pack | Battery Pack |
Battery model | LI-50B | NP-BN |
Self timer | Yes (2 or 12 sec) | Yes (2 or 10 sec, Portrait 1/2) |
Time lapse recording | ||
Storage media | SD/SDHC/SDXC | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
Storage slots | 1 | 1 |
Launch price | $300 | $90 |