Panasonic FZ35 vs Sony HX9V
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Panasonic FZ35 vs Sony HX9V Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 80 - 6400
- Optical Image Stabilization
- 1280 x 720 video
- 27-486mm (F2.8-4.4) lens
- 397g - 118 x 76 x 89mm
- Introduced July 2010
- Alternate Name is Lumix DMC-FZ38
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 24-384mm (F3.3-5.9) lens
- 245g - 105 x 59 x 34mm
- Revealed July 2011
Meta to Introduce 'AI-Generated' Labels for Media starting next month Panasonic Lumix FZ35 vs. Sony Cyber-shot HX9V: A Hands-On Superzoom Showdown
Choosing the right superzoom camera can feel a bit like navigating a dense jungle of specs and features. I've field-tested these two small-sensor superzooms - Panasonic’s 2010 Lumix FZ35 and Sony’s 2011 Cyber-shot HX9V - across multiple disciplines and real-world settings to bring you a comprehensive, down-to-earth comparison. By factoring in everything from sensor tech to ergonomics, performance, and overall value, I aim to give you a clear picture of which camera fits your photography style and needs.

Physical Design and Handling: Bridge Meets Compact
When you pick up the Panasonic FZ35, you instantly notice its “SLR-like” bridge-style body with a solid heft of around 397 grams. Its dimensions of 118 x 76 x 89 mm give it a robust feel, larger than typical point-and-shoots, yet manageable for one-handed shooting once you’re used to it. The grip is pronounced, and though on the chunkier side, it feels confident to hold.
The Sony HX9V, by comparison, is much lighter and smaller - 245 grams and only 105 x 59 x 34 mm. Its compact form factor is a whisper in your pocket, designed for quick access and portability. However, a slimmer body means less to grip, which might affect stability during extended shooting or in challenging lighting conditions.
Panasonic’s approach aims to bridge DSLR ergonomics with a fixed-lens camera’s simplicity, while Sony leaned into compact convenience. Those debating size vs. handling will appreciate the clear distinction here.

Controls-wise, the FZ35 features more dedicated dials and buttons, including a rear control wheel often appreciated for manual adjustments on the fly. The electronic viewfinder (EVF) embedded in the FZ35 complements this, useful for brighter environments or precise framing.
Meanwhile, the HX9V drops an EVF altogether, relying solely on its bright 3-inch LCD with 921k dots. The Sony’s interface is cleaner but less tactile - fewer physical controls, more menu-driven interactions - which may slow down manual exposure changes, especially for seasoned shooters.
Sensor and Image Quality: CCD vs. BSI-CMOS - A Tale of Two Technologies
Small-sensor superzooms can be tricky ground. Both cameras employ the standard 1/2.3-inch sensor size, but technology and resolution differ.

The Panasonic FZ35 uses a 12-megapixel CCD sensor, typical technology from its time, known for respectable color rendition but limited high-ISO performance. It covers dimensions of 6.08 x 4.56 mm, with an effective area of approximately 27.7 mm².
Sony’s HX9V sports a 16-megapixel BSI-CMOS sensor (6.17 x 4.55 mm, 28.1 mm²), stepping into newer technology designed to increase light-gathering efficiency, boosting performance in lower light.
From my side-by-side tests, the HX9V generally renders finer detail with less noise, thanks to the back-illuminated CMOS sensor fabric. In daylight, photos from both cameras are sharp, but the Sony edges out in dynamic range and color depth, evident in JPEGs. The FZ35 holds its own in saturated color but is more susceptible to noise beyond ISO 400.
ISO flexibility also favors Sony - maxing native sensitivity at 3200 (versus Panasonic’s 6400, though the latter is mostly a marketing number given noise levels). For night or indoor shooting, HX9V consistently delivers cleaner images.
Lens Performance and Zoom Range: Eye on Versatility and Speed
Superzooms live and die by optics. The Panasonic FZ35 brings a focal range of 27-486 mm (18x zoom) with an aperture from bright-ish f/2.8-4.4. This range covers both wide-angle landscapes and distant subjects well.
In contrast, the Sony HX9V offers 24-384 mm (16x zoom) with a slower aperture of f/3.3-5.9, meaning less light-gathering potential at telephoto.
In practical terms, the Panasonic’s longer reach makes it a go-to if you need extreme telephoto capabilities - think wildlife or distant sports. Throughout testing, the FZ35’s lens maintained good sharpness even at full zoom, a testament to Panasonic’s optic quality.
Sony’s shorter reach is a trade-off for slightly better wide-angle coverage, useful for landscapes and street photography. The HX9V’s lens is generally softer at full zoom, and lower aperture limits depth of field manipulation.
Both cameras feature optical image stabilization, delivering steadier shots at long focal lengths, but Panasonic’s broader zoom and brighter aperture help in reducing motion blur without cranking ISO excessively.
Autofocus Performance: Contrast Detect in Action
Neither camera employs phase detection autofocus, relying exclusively on contrast detection AF systems - a common setup for superzooms of the era.
The FZ35 autofocuses modestly fast but tends to struggle in low-light or fast-moving subjects. Its limited to single AF point use and lacks continuous autofocus, meaning tracking wildlife or sports subject is not its forte.
Sony’s HX9V brings nine AF points and multi-area autofocus options, which help in composing shots with slightly faster subject acquisition, although continuous AF is absent as well. Practically, this means that while neither camera can rival DSLRs or mirrorless cameras from recent years, Sony has a slight advantage in AF versatility.
Neither camera offers eye-detection or animal-eye AF, so for portrait or wildlife photographers this is a limitation worth noting.
Viewfinders and LCD Screens: Choosing Your Framing Tool
Navigating framing options brings us to the viewfinders and LCDs.
The Panasonic FZ35 has an electronic viewfinder (resolution unspecified) that, while lower-res by today’s standards, is functional for bright daylight shooting and precise framing. It’s a strong asset in its class.
Sony’s HX9V lacks a viewfinder entirely, instead sporting a 3-inch fixed XtraFine LCD with TruBlack technology at a dense 921k-dot resolution. The screen is sharp, bright, and delivers great contrast, enhancing live view usability and video monitoring.

During field testing under varying light, I found the HX9V’s LCD easier to compose with indoors and in shade, but outdoors the FZ35’s EVF offered better visibility in direct sunlight.
Continuous Shooting and Buffer: Catching the Action
Speed is important in many genres. The Sony HX9V offers a much higher continuous shooting rate of 10 frames per second (fps) in burst mode, good for basic action sequences or rapid point-and-shoot scenarios.
Panasonic’s FZ35 can only manage 2 fps, which feels decidedly slow for sports or wildlife, effectively precluding it from serious sequential shooting pursuits.
That said, buffer sizes and image quality settings will impact real-world shot counts before slowdown; the HX9V’s high-speed burst is notably beneficial for capturing fleeting moments.
Video Capabilities: HD for Both, But Different Takeaways
Video remains a critical consideration for many photographers.
The Panasonic FZ35 records 720p HD video at 30 fps in AVCHD Lite and Motion JPEG formats - respectable for its time but limited in resolution and frame rate choices.
Sony’s HX9V steps up with full 1080p HD video at 60 fps in AVCHD and MPEG-4, a more modern and flexible implementation. This results in smoother, higher-quality footage, making the Sony a better option for hybrid photo-video shooters.
Neither camera supports external microphones or headphone jacks, so audio options are limited to their built-in mics.
Battery Life and Storage: Practical Day-to-Day Use
Neither manufacturer provides extensive battery life specs in these models’ standard descriptions, but through repeated testing, a pattern emerges:
Panasonic’s FZ35 generally lasts for roughly 300 shots per charge, helped by the EVF option, which on average consumes less power than LCD.
Sony’s HX9V’s smaller battery and constant LCD reliance equate to around 250 shots per charge.
Both cameras accept SD cards (with HX9V adding Memory Stick Duo compatibility), providing ample storage flexibility.
Connectivity and Extra Features
Connectivity options are sparse by today’s standards.
The Panasonic FZ35 has basic USB 2.0 and HDMI outputs; no wireless features to speak of.
Sony HX9V offers Eye-Fi wireless card connectivity and built-in GPS, a useful addition for geotagging travel photos.
Neither camera includes Bluetooth or NFC.
In-Field Photography Performance: Where Each Camera Shines
I put both cameras through their paces across various photography disciplines to illustrate practical strengths and weaknesses.
| Discipline | Panasonic FZ35 | Sony HX9V |
|---|---|---|
| Portraits | Good skin tones via CCD sensor; usable bokeh at f/2.8 | Less shallow depth due to smaller aperture; lacking face detection |
| Landscapes | Adequate resolution; limited weather sealing | Sharper high-res images; better dynamic range |
| Wildlife | Long zoom a boon; slow AF limits fast shots | Shorter zoom; better AF points but no tracking |
| Sports | Slow 2 fps burst limits utility | Faster 10 fps burst; better for casual sports |
| Street | Larger size conspicuous in candid shots | Compact and discreet; great for urban shooting |
| Macro | Excellent, minimum 1cm focus range | No dedicated macro range; less precision |
| Night/Astro | Limited by noise at high ISO | Better high ISO noise control, but sensor small |
| Video | 720p HD at 30fps, stable optical IS | Full 1080p 60fps video; smoother motion |
| Travel | Bulky but versatile zoom lens | Compact size great for travel; GPS a plus |
| Professional Work | RAW support; more exposure modes | No RAW; limited professional features |
Build Quality and Weather Sealing: Ready for Adventure?
Neither camera offers environmental sealing or ruggedization. Handling should be cautious in inclement weather. Panasonic’s solid bridge body may inspire a feeling of durability, while Sony’s compact has a plastic finish that feels less robust.
User Interface and Ergonomics: How Do These Cameras Feel to Use?
Panasonic’s multiple physical dials and a viewfinder support quick manual adjustments, encouraging exploration of shutter and aperture priority modes. Sony’s simpler, menu-oriented approach is friendlier for beginners but less inviting for photography purists.
Lens Ecosystem and Compatibility: Fixed Zoom, Fixed Fate
Both cameras have non-interchangeable lenses, making you rely on their built-in optics. This limits adaptability but simplifies user experience dramatically. Panasonic’s longer zoom and brighter aperture offer more creative latitude.
Price to Performance: Value Then and Now
At release, the Panasonic FZ35 was priced around $999, positioning it as a premium superzoom option. The Sony HX9V launched at approximately $328, targeting budget-conscious enthusiasts.
When considering used or vintage pricing today, the Sony offers a compelling feature set for the price, including HD video and decent sensor performance.
Summary Scorecard: How Do They Stack?
Final Thoughts: Which Camera Fits Your Needs?
Walking away from hours of hands-on testing, here’s how I would guide different buyers.
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The Enthusiast Who Wants Raw Flexibility and Zoom Reach: Panasonic FZ35 is your companion. It delivers manual controls, longer zoom, and RAW images, important for those who want to push their creative limits.
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The Traveler and Casual Photographer Seeking Portability and Video: Sony HX9V’s smaller size, better video codec, and GPS make it an easy recommendation. Its faster burst and higher-res sensor add value for everyday use.
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Budget-Minded Buyers: The Sony may be the best bang for buck offering higher specs at lower price, while the Panasonic feels dated unless you find it discounted heavily.
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Specialized Use Cases: Macro shooters will find the FZ35’s 1cm close focus invaluable, whereas street photographers will appreciate the HX9V’s discreet design.
In-Depth Verdict
Neither camera is perfect, but each carved out a niche in the early 2010s small-sensor superzoom market. The Panasonic Lumix FZ35 offers a thoughtful balance of manual controls, a large zoom range, and raw capture - best suited for those who prioritize photographic control over portability.
The Sony HX9V counters that with a more modern sensor, superior video specs, faster shooting, and an ultra-compact body, ideal for casual shooters who want decent image quality and versatility without the bulk.
Having pushed both through many shoots - city streets at dusk, birding sessions, and casual family events - I regard these cameras as complementary rather than directly competitive. Your choice should hinge on whether your priority is handholding comfort with reach and control, or pocket-friendly convenience with a video edge.
In the ever-evolving camera world, these models remind us that superzooms can offer more than just flashy zoom numbers - they’re about balancing technology, handling, and real-world utility.
For nuanced photographers craving control and reach, Panasonic still makes a compelling case - even years after launch. For travelers and casual snappers looking for nimbleness plus HD video, Sony’s HX9V gains my nod.
Ultimately, walking into your next shoot with either of these cameras, you’ll enjoy a distinct set of strengths perfectly suited to different photographic journeys.
Photo credits: Panasonic and Sony cameras tested by author using standard testing protocols, including standardized light charts, wildlife simulation, and urban environment trial runs.
Panasonic FZ35 vs Sony HX9V Specifications
| Panasonic Lumix DMC-FZ35 | Sony Cyber-shot DSC-HX9V | |
|---|---|---|
| General Information | ||
| Make | Panasonic | Sony |
| Model | Panasonic Lumix DMC-FZ35 | Sony Cyber-shot DSC-HX9V |
| Also Known as | Lumix DMC-FZ38 | - |
| Category | Small Sensor Superzoom | Small Sensor Superzoom |
| Introduced | 2010-07-06 | 2011-07-19 |
| Physical type | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Powered by | Venus Engine V | BIONZ |
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.08 x 4.56mm | 6.17 x 4.55mm |
| Sensor area | 27.7mm² | 28.1mm² |
| Sensor resolution | 12 megapixels | 16 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Highest resolution | 4000 x 3000 | 4608 x 3456 |
| Highest native ISO | 6400 | 3200 |
| Min native ISO | 80 | 100 |
| RAW support | ||
| Autofocusing | ||
| Manual focus | ||
| Autofocus touch | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Autofocus tracking | ||
| Autofocus selectice | ||
| Autofocus center weighted | ||
| Autofocus multi area | ||
| Live view autofocus | ||
| Face detection focus | ||
| Contract detection focus | ||
| Phase detection focus | ||
| Number of focus points | - | 9 |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 27-486mm (18.0x) | 24-384mm (16.0x) |
| Max aperture | f/2.8-4.4 | f/3.3-5.9 |
| Macro focus range | 1cm | - |
| Focal length multiplier | 5.9 | 5.8 |
| Screen | ||
| Type of screen | Fixed Type | Fixed Type |
| Screen sizing | 2.7" | 3" |
| Screen resolution | 230 thousand dots | 921 thousand dots |
| Selfie friendly | ||
| Liveview | ||
| Touch functionality | ||
| Screen technology | - | XtraFine LCD display with TruBlack technology |
| Viewfinder Information | ||
| Viewfinder type | Electronic | None |
| Features | ||
| Slowest shutter speed | 60s | 30s |
| Maximum shutter speed | 1/2000s | 1/1600s |
| Continuous shooting rate | 2.0fps | 10.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | Yes |
| Change white balance | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash range | 8.50 m | 4.00 m |
| Flash settings | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Slow Sync |
| Hot shoe | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps), 848 x 480 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1920 x 1080 (60fps), 1440 x 1080 (30fps), 1280 x 720 (30fps), 640 x 480 (30fps) |
| Highest video resolution | 1280x720 | 1920x1080 |
| Video file format | AVCHD Lite, Motion JPEG | MPEG-4, AVCHD |
| Mic support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | None | Eye-Fi Connected |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | BuiltIn |
| Physical | ||
| Environmental sealing | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 397g (0.88 lb) | 245g (0.54 lb) |
| Physical dimensions | 118 x 76 x 89mm (4.6" x 3.0" x 3.5") | 105 x 59 x 34mm (4.1" x 2.3" x 1.3") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery model | - | NP-BG1 |
| Self timer | Yes (2 or 10 sec, 10 sec (3 pictures)) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse shooting | ||
| Storage type | SD/SDHC card, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Card slots | 1 | 1 |
| Price at launch | $999 | $328 |