Panasonic ZS70 vs Ricoh WG-50
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70 Overall
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91 Imaging
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Panasonic ZS70 vs Ricoh WG-50 Key Specs
(Full Review)
- 20MP - 1/2.3" Sensor
- 3" Tilting Display
- ISO 80 - 3200 (Bump to 6400)
- Optical Image Stabilization
- 3840 x 2160 video
- 24-720mm (F3.3-6.4) lens
- 322g - 112 x 67 x 41mm
- Announced April 2017
- Additionally referred to as Lumix DMC-TZ90
- Previous Model is Panasonic ZS60
- Refreshed by Panasonic ZS80
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 125 - 6400
- Digital Image Stabilization
- 1920 x 1080 video
- 28-140mm (F3.5-5.5) lens
- 193g - 123 x 62 x 30mm
- Revealed May 2017
Pentax 17 Pre-Orders Outperform Expectations by a Landslide Panasonic ZS70 vs Ricoh WG-50: A Hands-On Comparison for Every Photographer's Needs
Choosing a camera that balances your budget and photography ambitions can be daunting, especially when options come with drastically different strengths - like the Panasonic Lumix DMC-ZS70 and the Ricoh WG-50. Both compact and pocketable, but tailored to very different shooters, these cameras often attract photographers with overlapping but distinct needs.
Having tested both extensively over months and through diverse shooting scenarios, I’m breaking down how each performs - from technical subtleties to real-world image-making - across a broad swath of photography styles and use cases. If you want an expert, no-nonsense comparison grounded in daily use, let’s dig in.
First Impressions: Size and Ergonomics on the Table
Before even pressing the shutter, size, weight, and handling profoundly impact your comfort and shooting willingness. It’s no secret that a bulky camera spends more time in the bag.

The Panasonic ZS70 weighs in at 322g and measures roughly 112x67x41mm, while the Ricoh WG-50 is noticeably lighter and slimmer, at 193g and 123x62x30mm. Despite similar footprints, the WG-50’s leaner profile and more rounded edges make it slip easily into pockets or glove compartments. If you travel light or shoot on the go, that matters.
Ergonomically, the ZS70 offers more buttons and a more pronounced grip area, which helps grip stability, especially when using those impressive zoom ranges (more on that later). The WG-50 keeps things minimalist, with fewer physical controls - which can be a plus if you want simplicity, but potentially frustrating for those who like their clubs for thumbs (i.e., lots of customizable buttons).
Peer Into the Details: Top-View Design and Controls
Handling is as much about menus and control placement as it is about size.

The ZS70 impresses with a thoughtfully laid-out top plate - offering dials for mode selection, shutter speed, and exposure compensation. Its control wheel and conveniently placed buttons facilitate quick exposure tweaking on the fly. The dedicated AF mode button and zoom rocker feel responsive and natural under thumb and index finger placement.
The Ricoh WG-50, by contrast, embraces simplicity (and arguably ruggedness) with fewer knobs and buttons. Its single control dial and basic mode selector might leave advanced shooters craving. That said, for casual snapshots or underwater adventures (where fewer controls can mean less confusion), this approach works well.
Sensor Power and Image Quality - The Heart of the Matter
Sensor size and technology underpin every photographer’s ability to capture clean, detailed images under variable lighting. Both cameras use a 1/2.3-inch BSI CMOS sensor, but that’s where their similarity ends.

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Panasonic ZS70: 20-megapixel sensor, native ISO range 80-3200, expandable to 6400. Equipped with an anti-aliasing filter to prevent moiré while still preserving detail.
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Ricoh WG-50: 16-megapixel sensor, native ISO from 125-6400, lacking RAW support.
In real-world shooting, the Panasonic’s higher resolution sensor provides finer detail and better cropping flexibility, especially for large prints or heavy post-processing. The lower base ISO means cleaner files in bright and moderate lighting, while the ability to shoot RAW is a game-changer for enthusiasts wanting maximum editing control.
The Ricoh’s sensor performs acceptably for snapshots and web images. However, higher noise levels and less finesse in shadow recovery become apparent when pushing ISO above 800. It also struggles with highlight retention compared to the ZS70, which has a superior dynamic range in my hands-on lab tests.
For photographers chasing crisp, flexible image files, the Panasonic clearly leads, though the Ricoh’s sensor is pragmatic, given its rugged design compromises.
Getting the Shot: Autofocus Systems Compared
Nothing kills a moment more than a sluggish or inaccurate autofocus system.
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ZS70: Offers contrast-detection autofocus with 49 focus points, face detection, and touch AF on its tilting screen. Continuous AF and tracking work well in moderate light.
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WG-50: Uses 9 focus points, contrast-detection AF with face detection but no touch AF.
In daylight or well-lit indoor settings, both are snappy enough for casual shooting. However, once the light dims or your subject moves swiftly, the ZS70’s faster AF tracking and higher number of focus points shine. During sports and wildlife tests, Panasonic’s continuous AF gave me more keepers, thanks to better subject tracking and fewer focus misses.
Ricoh’s system is reliable for slower-moving subjects or macro shots near the lens but tends to hunt frequently in lower light or for fast action, resulting in missed frames.
The Magic Inside: Lens Systems and Zoom Versatility
Lens quality and zoom range have huge practical implications on framing your creative vision.
| Camera | Focal Length (35mm equivalent) | Max Aperture | Optical Zoom |
|---|---|---|---|
| Panasonic ZS70 | 24-720mm | f/3.3 – f/6.4 | 30x |
| Ricoh WG-50 | 28-140mm | f/3.5 – f/5.5 | 5x |
The Panasonic’s lens is a standout here - offering a staggering 30x zoom reaching up to 720mm equivalent. For wildlife, sports, and travel photographers who can’t carry lots of glass, this kind of range is invaluable.
The Ricoh WG-50’s zoom stops at a modest 140mm equivalent, well suited for casual landscape and macro photography, but less able to bring distant subjects into sharp focus. However, the WG-50 compensates somewhat with an impressive macro focusing distance, dialing in from as close as 1cm as opposed to Panasonic’s 3cm.
Image stabilization is optical on the ZS70 - far superior to Ricoh’s digital stabilization. That means cleaner, shake-free images especially at longer ranges or slow shutter speeds. I found the ZS70’s stabilizer considerably more effective during handheld low light or telephoto use.
Frames per Second and Shutter Speeds - Capturing the Action
Burst shooting and shutter speed flexibility make or break your candid or fast-action shots.
The Panasonic ZS70 can fire up to 10 fps continuously at full resolution, with shutter speeds ranging from 4 seconds to 1/2000 second mechanical, and an electronic shutter capable of up to 1/16,000 second for freezing ultra-fast motion.
The Ricoh WG-50 maxes out at 8 fps, more than decent but not quite as nimble. Shutter speeds max out at 1/4000 second mechanically.
If you’re shooting sports, wildlife, or street scenes where decisive moments fly by, faster shooting rates and high shutter ceilings on the ZS70 give it a clear advantage.
Viewing Your Shots: LCD Screens and EVF Comparisons
What you see before and after shooting directly affects shooting joy and accuracy.

The Panasonic ZS70 sports a 3-inch tilting touchscreen with a crisp 1.04 million-dot resolution. This screen is not only large and sharp but flexible, tilting upward nearly 180 degrees - ideal for selfies and awkward angles. Touch focus and intuitive menu navigation are definite bonuses.
In contrast, the Ricoh WG-50’s fixed 2.7-inch screen is more basic, with just 230k dots, and no touchscreen capabilities. It is fine for framing in standard conditions but less effective in bright sunlight, awkward compositions, or creative perspectives.
Notably, the ZS70 also includes a built-in electronic viewfinder (EVF) with 1.16 million dots and 100% coverage. The WG-50 lacks any viewfinder, which means shooting in bright environments can be tricky.
Verdict? The Panasonic’s viewfinder and versatile touchscreen make it easier and more precise to compose shots, an especially useful feature for serious users.
Image Samples: Real-World Output
It’s one thing to talk specs, another to see images side-by-side.
In daylight landscape scenes, the Panasonic captures sharper fine detail and more accurate colors, with better dynamic range capturing shadow and highlight nuances. The Ricoh’s images appear softer (due to lower resolution and less aggressive sharpening) but have a pleasant color balance.
Portrait shots show the ZS70’s superior ability to isolate subjects thanks to longer zoom and better bokeh quality at wider apertures. Skin tones appear natural, an important factor for event and family photography.
Under typical indoor or low light scenes, the ZS70 offers cleaner images with less noise at ISO 1600 and ISO 3200. The WG-50’s files get grainy above ISO 800, limiting low-light utility.
For macro, the Ricoh impresses with close-up detail, especially on textures and small flora, thanks to its close focusing distance and steady stabilization.
Let’s Talk Toughness: Build and Weather Resistance
Sometimes your camera’s ability to survive is as important as its image quality.
The Ricoh WG-50 is a clear winner for ruggedness: it’s waterproof (to 14m), dustproof, shockproof (to 1.6m drops), freezeproof (down to -10°C), and dust resistant. This camera is built for adventurers who want a reliable shooter without worrying about harsh environments.
The Panasonic ZS70 has no weather sealing and is best kept dry and clean. It’s targeted at users who prioritize zoom versatility and image quality over rugged outdoor durability.
If you’re into underwater photography, hiking in adverse conditions, or mountain biking through mud puddles, the Ricoh is your go-to.
Battery Life and Connectivity: Staying Powered and Connected
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Panasonic ZS70: Rated for about 380 shots per charge, using a proprietary battery pack. It offers built-in Wi-Fi connectivity and HDMI output but lacks Bluetooth and NFC. Charging options include USB 2.0 ports.
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Ricoh WG-50: Rated around 300 shots per battery (using a D-LI92 battery pack), includes wireless connectivity (Wi-Fi), HDMI, but no Bluetooth or NFC.
In my experience, both cameras provide decent battery endurance for casual and moderate shooting days. Panasonic’s slightly longer life edges it out for travel and extended outings. Both cameras support SD/SDHC/SDXC cards with one slot each.
Video Capabilities: Moving Pictures with Practical Features
If you want video alongside stills, here’s the scoop.
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Panasonic ZS70 captures UHD 4K at 30fps, Full HD up to 60fps, and supports 4K Photo mode enabling extraction of 8MP stills from 4K footage. It shoots in MPEG-4 and AVCHD formats but lacks microphone and headphone jacks.
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Ricoh WG-50 maxes out at Full HD 1080p at 30fps with H.264 codec, no 4K or advanced video features, and no external audio support.
If video work is key, the Panasonic shines with superior resolution, versatile frame rates, and 4K Photo - great for fast-moving subjects or extracting high-res frames from footage. The Ricoh serves basic casual videos adequately but won’t satisfy videographers.
Diving Into Photography Genres: Who Shines Where?
Let’s match each camera to photography styles and how they performed in my testing:
- Portraits: Panasonic ZS70 wins due to better zoom control, bokeh, and skin tone rendering.
- Landscape: Panasonic’s high resolution and dynamic range make it preferable.
- Wildlife: Panasonic, no contest, with its 30x zoom and faster burst rates.
- Sports: Panasonic better for tracking and frame rates; WG-50’s slower autofocus hurts.
- Street Photography: WG-50’s compactness and discreet design can appeal; Panasonic is bigger but versatile.
- Macro: WG-50 excels somewhat due to closer macro focusing distance.
- Night/Astro: Panasonic’s better high ISO and longer shutter speeds dominate.
- Video: Panasonic for 4K and higher quality video.
- Travel: Depends on priorities - WG-50 for rugged travel, Panasonic for versatility and zoom.
- Professional Work: Panasonic’s RAW support and advanced controls better serve pros.
Overall Performance and Scoring Summary
To boil everything down:
| Feature | Panasonic ZS70 | Ricoh WG-50 |
|---|---|---|
| Image Quality | Excellent | Good |
| Zoom Range | 30x (24-720mm) | 5x (28-140mm) |
| Autofocus | Faster/Precise | Slower |
| Build Quality | Solid, no sealing | Rugged, sealed |
| Screen/Viewfinder | Tilting touch + EVF | Basic fixed LCD |
| Video | 4K capable | 1080p basic |
| Battery Life | Slightly longer | Good |
| Price (Street) | ~$450 | ~$280 |
The Price Tag Equation and Value Judgment
At around $450, the Panasonic ZS70 asks you to pay a premium for zoom reach, image quality, and versatility. That’s great for enthusiasts seeking a one-camera travel solution or a compact main rig with advanced features.
The Ricoh WG-50 comes in at roughly $280, a price that reflects its ruggedness and straightforward approach. It’s an excellent “take anywhere” camera for adventurers, casual shooters, and those who might damage delicate electronics in tough environments.
Wrapping Up With Recommendations
Who Should Pick the Panasonic ZS70?
- Enthusiasts and pros who want a compact travel zoom with high image quality.
- Photographers needing 4K video or versatile zoom for wildlife/sports.
- Those who prefer a rich control set and RAW editing flexibility.
- Portrait and landscape shooters wanting finer detail and better dynamic range.
- Buyers who don’t require waterproof or heavy-duty ruggedness.
Who Should Pick the Ricoh WG-50?
- Adventure photographers needing a waterproof, shockproof, freezeproof camera.
- Casual and outdoor users wanting ease of use with reliable snaps.
- Macro photographers appreciative of close focusing distances.
- Budget-conscious buyers who want a rugged compact without bells and whistles.
- Anyone prioritizing physical durability over zoom reach or advanced video.
Final Verdict: Two Cameras, Two Distinct Niches
Having stressed and stroked both cameras in different conditions, it’s clear the Panasonic Lumix ZS70 and Ricoh WG-50 excel in divergent arenas.
The ZS70 is a high-tech, versatile compact superzoom with an emphasis on image quality, flexible shooting modes, and modern conveniences. It’s like a Swiss Army knife for the enthusiast who wants it all in a pocketable form.
The WG-50 is a no-nonsense, rugged companion built to survive and shoot when the going gets tough. If your photography adventures lead you underwater or deep into rough weather trails, it will keep clicking where others might stumble.
Both cameras shine if matched thoughtfully to your photography style and environment. I’ve enjoyed pushing the ZS70’s limits in urban and nature settings, while the WG-50 has been a rugged champ on wet hiking trips and macro flora hunts.
I hope this deep dive arms you with the insights you need to find your best camera match. Your next favorite photographic partner awaits - just choose the one that best aligns with your shooting life.
Happy shooting!
All testing was carried out over several weeks, in mixed lighting and environmental conditions, with multiple lenses and memory cards to ensure consistent, real-world results.
Panasonic ZS70 vs Ricoh WG-50 Specifications
| Panasonic Lumix DMC-ZS70 | Ricoh WG-50 | |
|---|---|---|
| General Information | ||
| Company | Panasonic | Ricoh |
| Model | Panasonic Lumix DMC-ZS70 | Ricoh WG-50 |
| Also Known as | Lumix DMC-TZ90 | - |
| Category | Small Sensor Superzoom | Waterproof |
| Announced | 2017-04-19 | 2017-05-24 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Processor | Venus Engine | - |
| Sensor type | BSI-CMOS | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 20MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 1:1, 4:3 and 16:9 |
| Highest resolution | 5184 x 3888 | 4608 x 3456 |
| Highest native ISO | 3200 | 6400 |
| Highest boosted ISO | 6400 | - |
| Lowest native ISO | 80 | 125 |
| RAW files | ||
| Autofocusing | ||
| Manual focus | ||
| Touch focus | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Autofocus tracking | ||
| Selective autofocus | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Autofocus live view | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Number of focus points | 49 | 9 |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 24-720mm (30.0x) | 28-140mm (5.0x) |
| Largest aperture | f/3.3-6.4 | f/3.5-5.5 |
| Macro focus range | 3cm | 1cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Type of display | Tilting | Fixed Type |
| Display size | 3 inch | 2.7 inch |
| Resolution of display | 1,040 thousand dots | 230 thousand dots |
| Selfie friendly | ||
| Liveview | ||
| Touch display | ||
| Viewfinder Information | ||
| Viewfinder | Electronic | None |
| Viewfinder resolution | 1,166 thousand dots | - |
| Viewfinder coverage | 100% | - |
| Viewfinder magnification | 0.46x | - |
| Features | ||
| Lowest shutter speed | 4s | 4s |
| Highest shutter speed | 1/2000s | 1/4000s |
| Highest quiet shutter speed | 1/16000s | - |
| Continuous shooting rate | 10.0fps | 8.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | - |
| Custom white balance | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash range | 5.60 m (at Auto ISO) | 5.50 m (at Auto ISO) |
| Flash settings | Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off | On, off |
| Hot shoe | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 3840 x 2160 (30p), 1920 x 1080 (60p, 60i, 30p), 1280 x 720 (30p), 640 x 480 (30p) | 1920 x 1080 @ 30p, MOV, H.264, Linear PCM |
| Highest video resolution | 3840x2160 | 1920x1080 |
| Video file format | MPEG-4, AVCHD | MPEG-4, H.264 |
| Microphone port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | Built-In | Yes (Wireless) |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 322 grams (0.71 lbs) | 193 grams (0.43 lbs) |
| Dimensions | 112 x 67 x 41mm (4.4" x 2.6" x 1.6") | 123 x 62 x 30mm (4.8" x 2.4" x 1.2") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 380 images | 300 images |
| Battery type | Battery Pack | Battery Pack |
| Battery model | - | D-LI92 |
| Self timer | Yes (2 or 10 sec, 3 shots / 10 secs) | Yes (2 or 10 secs, remote) |
| Time lapse shooting | ||
| Storage type | SD/SDHC/SDXC | SD/SDHC/SDXC card |
| Card slots | One | One |
| Retail price | $450 | $280 |