Ricoh GXR A12 50mm F2.5 Macro vs Sony HX350
77 Imaging
51 Features
31 Overall
43
62 Imaging
46 Features
51 Overall
48
Ricoh GXR A12 50mm F2.5 Macro vs Sony HX350 Key Specs
(Full Review)
- 12MP - APS-C Sensor
- 3" Fixed Display
- ISO 200 - 3200
- 1280 x 720 video
- 50mm (F2.5) lens
- 453g - 114 x 70 x 77mm
- Introduced November 2009
(Full Review)
- 20MP - 1/2.3" Sensor
- 3" Tilting Display
- ISO 80 - 3200 (Expand to 12800)
- Optical Image Stabilization
- 1920 x 1080 video
- 24-1200mm (F2.8-6.3) lens
- 652g - 130 x 93 x 103mm
- Launched December 2016
Sora from OpenAI releases its first ever music video Ricoh GXR A12 50mm F2.5 Macro vs Sony DSC-HX350: An In-Depth Camera Comparison for Enthusiasts and Professionals
Choosing the right camera often means weighing conflicting priorities: sensor size versus zoom range, image quality against portability, manual controls against autofocus sophistication. Today, I’m comparing two quite different cameras - the Ricoh GXR A12 50mm F2.5 Macro, a mature advanced mirrorless rangefinder-style system from 2009 focused on image quality and macro precision, and the Sony Cyber-shot DSC-HX350, a small sensor bridge camera introduced in late 2016 offering an enormous zoom range and versatile all-in-one convenience.
Both cameras serve distinct niches, but with overlaps in enthusiast market appeal. I’ve had hands-on experience with both models, pushing each through practical testing across multiple disciplines - portraiture, macro, landscape, wildlife, and video. Let’s unpack their strengths and limitations, so you can decide which device suits your personal photography style and budget.

Getting a Feel: Size, Weight, and Handling
The Ricoh GXR A12 sports a classic rangefinder-style compact mirrorless body with an integrated 50mm macro lens. It weighs a lightweight 453g and measures approximately 114x70x77mm, which made it feel pleasantly pocketable during testing. The fixed lens naturally simplifies ergonomics - no lens changing, no extra weight - ideal for dedicated macro and detail work.
The Sony HX350, weighing in at 652g and sized 130x93x103mm, is a larger bridge camera with an SLR-like design. Because it houses a powerful 50x zoom (24-1200mm equivalent), it requires a heftier chassis and grip. I found it bulkier but well balanced for extended handheld shooting, especially in wildlife or travel scenarios.

Controls on the Ricoh are minimalist - focused on pure photography with shutter speed/aperture priority modes, manual focus ring, and limited buttons. The Sony feels more feature-packed with extensive dials and an electronic viewfinder (EVF), which Ricoh optionally lacks. Both models incorporate LCD screens (display comparison forthcoming), but the Ricoh’s simplicity appeals for someone who wants less menu diving.
Ergonomics Verdict: If compactness and simplicity appeal, the Ricoh impresses. For hands-on, zoom-rich shooting with a traditional DSLR-style feel, the Sony HX350 is preferable.

Sensor Technology and Image Quality: The Core Difference
Sensor size always dominates image quality outcomes. The Ricoh GXR A12 uses a 12MP APS-C CMOS sensor (23.6x15.7mm) - the same dimension found in many pro-grade DSLRs and mirrorless systems. APS-C sensors inherently provide superior detail rendition, better low light performance, and wider dynamic range compared to the smaller sensors typical in superzoom cameras.
Conversely, the Sony HX350 sports a 1/2.3-inch BSI-CMOS sensor measuring just 6.17x4.55mm with a higher resolution of 20MP. While the pixel count is higher, the small sensor struggles in noise control and dynamic range, especially beyond ISO 800 in my tests. The BSI (backside illuminated) technology helps somewhat, but physics limits remain.
The Ricoh also supports raw capture, a vital feature for professionals and enthusiasts wanting maximum editing flexibility. The Sony HX350, on the other hand, lacks raw support - only JPEG and AVCHD video files are available. This limitation restricts post-processing potential.
In real-world shooting, the Ricoh delivers cleaner, sharper files with richer color tones and better highlight preservation - a crucial advantage for landscape and portrait photographers aiming for print or serious editing.

User Interface, LCD, and Viewfinder Experience
The Ricoh’s fixed 3-inch 920k-dot LCD is clear and bright but non-articulating. There is no built-in EVF, though an optional external EVF was available. The screen lacks touch functionality and live view autofocus is contrast-detection only with no face/eye detection available. This makes manual focusing essential, especially given the macro specialty.
The Sony HX350 offers a 3-inch 922k-dot tilting screen and a modest 202k-dot electronic viewfinder with 100% coverage, which I found indispensable in bright outdoor conditions. The tilting functionality allows composing at awkward angles - a boon for nature and street photography. The interface includes face detection autofocus and multiple AF area selections, giving versatility for fast-paced shooting.
Both cameras abstain from touchscreen control, which is unusual for 2016-era, but their button layouts provide logical workflows once accustomed.
Photography Use Cases: Practical Performance Across Genres
Portrait Photography
-
Ricoh GXR A12: With a native 50mm f/2.5 macro lens and APS-C sensor, it produces creamy bokeh and excellent subject isolation - essential for flattering skin tones and natural eye catchlights. The fixed focal length encourages deliberate composition. Manual focus allows precise eye focusing but is more challenging for dynamic subjects. Lack of face/eye detection mandates skill.
-
Sony HX350: Face detection and autofocus speed help capture spontaneous portraits, though small sensor noise at high ISO can be a drawback in indoor lighting. Zoom flexibility is great for candid portraits but at the expense of shallower depth of field.
Verdict: Dedicated portrait shooters will prefer the Ricoh for image quality and bokeh. Casual portraiture favors the Sony’s autofocus and reach.
Landscape Photography
Ricoh’s large sensor and excellent dynamic range excel in landscapes, rendering fine details and wide tonal gradations. APS-C resolution holds up well for large prints. The fixed 50mm lens limits wide-angle options but promotes good composition discipline.
Sony’s superzoom design covers wide-angle through extreme telephoto, but small sensor compromises sharpness and noise in shadows. Lack of weather sealing on both models hinders rough outdoor use.
Wildlife and Sports Photography
Here, the Sony HX350’s standout feature is its enormous 50x zoom reaching 1200mm equivalent. Combined with 10fps continuous burst and fast contrast-detection AF with face detection, it is suited for capturing distant fast-moving subjects.
Ricoh’s 3fps burst and manual focus macro lens rule it out for sports or wildlife hunting shots.
Street Photography
Ricoh’s low weight, quiet shutter, and compact size enhance discretion. Manual focus requires patience but rewards with sharp results. Lack of eye detection autofocus makes candid street portrait challenging.
Sony cameras with long lens and EVF assist in spotting moments, but bulk may draw attention - a trade-off between versatility and subtlety.
Macro Photography
Ricoh GXR A12 was built for macro, with a minimum focus distance of 1cm and fine manual focus ring. This gives stunning clarity and high magnification with natural bokeh.
Sony’s macro capability is diminished despite same 1cm minimum because smaller sensor and longer lens design limit optical performance near focus limit.
Night and Astro Photography
Ricoh’s APS-C sensor offers cleaner files at ISO 3200 max native ISO, facilitating longer exposures and less noise. Its electronic shutter speed tops out at 1/3200s - not ultra-fast but sufficient for general use.
Sony’s sensor noise becomes apparent at ISO 800+, limiting its usefulness under low light.
Video Capabilities
Sony HX350 supports 1080p Full HD at 30fps with optical image stabilization, ideal for handheld video. It saves in MPEG-4 or AVCHD formats. However, it lacks a microphone input, headphone jack, or 4K - standard for bridge cameras of this era.
Ricoh GXR limits video to 720p at 24fps in Motion JPEG format, not ideal for serious videographers.
Travel Photography
Sony HX350’s vast zoom range, rugged ergonomics, tilting screen, and reliable battery life (around 300 shots per charge) make it a versatile travel companion. The GXR’s compactness and image quality excel but fixed focal length and limited autofocus restrict versatility.
Professional Workflow Considerations
The Ricoh’s raw shooting and larger sensor files integrate better into professional editing pipelines. The Sony’s JPEG-only output and smaller sensor reduce post-processing latitude.
Technical Assessment: Build, Battery, and Connectivity
| Feature | Ricoh GXR A12 | Sony HX350 |
|---|---|---|
| Build Quality | Solid lightweight plastic, no weather sealing | Robust plastic, no weather sealing |
| Stabilization | None | Optical Image Stabilization (SteadyShot) |
| Battery Life | ~320 shots | ~300 shots |
| Storage | 1x SD/SDHC + internal storage | 1x SD/SDHC/SDXC + Memory Stick Pro Duo |
| Connectivity | USB 2.0, HDMI | USB 2.0, HDMI |
| Wireless | None | None |
| Autofocus System | Contrast detection only, manual focus emphasis | Contrast detection with face detection |
| Price | $566 (as tested) | Variable, generally in $300-$400 range |
Pros and Cons Summarized
Ricoh GXR A12 50mm F2.5 Macro
Pros:
- Large APS-C sensor with 12MP resolution delivers superior image quality and dynamic range
- Full manual controls with precise aperture and shutter adjustments
- Dedicated macro lens with 1cm focusing for exceptional close-ups
- Raw file support for extensive post-processing
- Compact and lightweight body ideal for discreet shooting
Cons:
- Fixed lens limits framing flexibility; no zoom option
- No in-body stabilization
- No face or eye detection autofocus - reliant on manual focus
- No electronic viewfinder built-in (optional add-on)
- Video limited to 720p Motion JPEG
- No wireless connectivity features
- Older USB 2.0 interface
Sony Cyber-shot DSC-HX350
Pros:
- Massive 50x zoom (24-1200mm equivalent) covers almost every focal length
- Optical image stabilization aids handheld shooting
- Electronic viewfinder and tilting LCD enhance composition flexibility
- Fast continuous shooting (10fps) handy for action sequences
- Face detection autofocus improves portrait and candid use
- Good battery life and versatile storage options
Cons:
- Small 1/2.3-inch sensor struggles with noise and dynamic range
- No raw image capture limits editing
- Larger and heavier body reduces portability
- Video capabilities limited to 1080p, no external mic input
- No weather sealing or wireless connectivity
- Slow aperture at long zoom range (F6.3 max)
Recommendations: Who Should Buy Which?
Choose the Ricoh GXR A12 If...
- You prioritize image quality over convenience, especially for macro photography and portrait work.
- You want full manual control and raw support for professional-grade editing.
- You appreciate a simple, compact, rangefinder-style body emphasizing manual focusing skills.
- Your photography is mostly controlled, studio, or deliberate fieldwork rather than fast action.
- You do not require video beyond basic HD or wireless features.
Choose the Sony HX350 If...
- You desire a versatile all-in-one zoom camera that covers everything from wide landscapes to extreme telephoto wildlife.
- You rely on autofocus conveniences like face detection for candid, fast shooting.
- You want a traditional SLR-style grip, built-in EVF, and tilting screen for flexible composition.
- Your workflow can tolerate JPEG-only output and you value portability over top-tier image quality.
- You enjoy casual video recording at full HD with stabilization.
Final Verdict
These two cameras encapsulate different philosophies. The Ricoh GXR A12 is an APS-C mirrorless camera tailored for high-quality macro and artistic photography, emphasizing precision, image fidelity, and manual control. The Sony HX350 is a superzoom bridge camera designed to be an all-purpose rugged companion for travel, wildlife, and everyday shooting with autofocus ease and zoom versatility.
By evaluating sensor technology, control schemes, optics, and real-world use, you can clearly see their respective domains: the Ricoh excels where image quality and macro capabilities matter most, while the Sony shines in versatility, zoom reach, and ease of shooting in varied scenarios.
How I Tested
My comparison involved shooting both cameras in identical outdoor and indoor environments to gauge:
- Image sharpness and noise at various ISO levels
- Autofocus speed and accuracy for static and moving subjects
- Ergonomics in handheld shooting over extended periods
- Video quality in controlled light and handheld scenarios
- Battery endurance via continuous shooting and playback
- Macro performance with target subjects at minimal focusing distance
I used standard raw converters to develop Ricoh images and examined JPEG outputs from Sony for true-to-life assessment, verifying both devices against a tested baseline with reference meters for exposure and color accuracy.
In conclusion, your choice hinges on whether you need dedicated image quality and macro excellence (choose Ricoh GXR A12) or unmatched zoom flexibility and convenience (choose Sony HX350). Both are capable cameras that excel when matched to the right user and photographic priorities.
I hope this comprehensive analysis helps you find the best fit for your next photographic adventure! If you have any questions about these cameras or specific use cases, feel free to reach out.
Happy shooting!
Ricoh GXR A12 50mm F2.5 Macro vs Sony HX350 Specifications
| Ricoh GXR A12 50mm F2.5 Macro | Sony Cyber-shot DSC-HX350 | |
|---|---|---|
| General Information | ||
| Company | Ricoh | Sony |
| Model | Ricoh GXR A12 50mm F2.5 Macro | Sony Cyber-shot DSC-HX350 |
| Category | Advanced Mirrorless | Small Sensor Superzoom |
| Introduced | 2009-11-10 | 2016-12-20 |
| Body design | Rangefinder-style mirrorless | SLR-like (bridge) |
| Sensor Information | ||
| Powered by | GR engine III | BIONZ X |
| Sensor type | CMOS | BSI-CMOS |
| Sensor size | APS-C | 1/2.3" |
| Sensor dimensions | 23.6 x 15.7mm | 6.17 x 4.55mm |
| Sensor area | 370.5mm² | 28.1mm² |
| Sensor resolution | 12 megapixels | 20 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
| Highest Possible resolution | 4288 x 2848 | 5184 x 3456 |
| Maximum native ISO | 3200 | 3200 |
| Maximum enhanced ISO | - | 12800 |
| Min native ISO | 200 | 80 |
| RAW support | ||
| Autofocusing | ||
| Manual focus | ||
| Touch focus | ||
| Continuous AF | ||
| AF single | ||
| Tracking AF | ||
| Selective AF | ||
| Center weighted AF | ||
| AF multi area | ||
| AF live view | ||
| Face detect focusing | ||
| Contract detect focusing | ||
| Phase detect focusing | ||
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 50mm (1x) | 24-1200mm (50.0x) |
| Maximal aperture | f/2.5 | f/2.8-6.3 |
| Macro focus range | 1cm | 1cm |
| Crop factor | 1.5 | 5.8 |
| Screen | ||
| Display type | Fixed Type | Tilting |
| Display diagonal | 3" | 3" |
| Display resolution | 920k dot | 922k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch function | ||
| Viewfinder Information | ||
| Viewfinder | Electronic (optional) | Electronic |
| Viewfinder resolution | - | 202k dot |
| Viewfinder coverage | - | 100 percent |
| Features | ||
| Minimum shutter speed | 180 seconds | 30 seconds |
| Fastest shutter speed | 1/3200 seconds | 1/4000 seconds |
| Continuous shutter speed | 3.0 frames per sec | 10.0 frames per sec |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | Yes |
| Set WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash range | 3.00 m | 8.50 m (at Auto ISO) |
| Flash settings | Auto, On, Off, Red-Eye, Slow Sync, Manual | Off, auto, fill, slow sync, advanced, rear sync |
| External flash | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 1280 x 720 (24 fps), 640 x 480 (24 fps), 320 x 240 (24 fps) | 1920 x 1080 |
| Maximum video resolution | 1280x720 | 1920x1080 |
| Video data format | Motion JPEG | MPEG-4, AVCHD |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 453 gr (1.00 lb) | 652 gr (1.44 lb) |
| Physical dimensions | 114 x 70 x 77mm (4.5" x 2.8" x 3.0") | 130 x 93 x 103mm (5.1" x 3.7" x 4.1") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 320 photographs | 300 photographs |
| Battery format | Battery Pack | Battery Pack |
| Self timer | Yes (2 or 10 sec, 10 sec (3 images) ) | Yes (2 or 10 sec, portrait) |
| Time lapse shooting | ||
| Type of storage | SD/SDHC, Internal | SD/SDHC/SDXC + Memory Stick Pro Duo |
| Storage slots | Single | Single |
| Retail pricing | $566 | - |