Canon SD970 IS vs FujiFilm F300EXR
94 Imaging
34 Features
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91 Imaging
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Canon SD970 IS vs FujiFilm F300EXR Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 1600
- Optical Image Stabilization
- 1280 x 720 video
- 37-185mm (F3.2-5.7) lens
- 160g - 96 x 57 x 26mm
- Released February 2009
- Other Name is Digital IXUS 990 IS
(Full Review)
- 12MP - 1/2" Sensor
- 3" Fixed Screen
- ISO 100 - 3200 (Bump to 12800)
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 24-360mm (F3.5-5.3) lens
- 215g - 104 x 59 x 33mm
- Introduced July 2010
- Additionally referred to as FinePix F305EXR
Sora from OpenAI releases its first ever music video Canon SD970 IS vs. FujiFilm F300EXR: A Detailed Comparison for Your Next Compact Camera
Choosing between compact cameras can be daunting, especially when specs appear similar but real-world performance varies. Today, we explore two noteworthy small sensor compacts: Canon PowerShot SD970 IS (also known as Digital IXUS 990 IS) and the FujiFilm FinePix F300EXR (FinePix F305EXR in some markets). Both aim to offer robust features for enthusiasts and casual shooters alike, but they approach photography from slightly different angles.
Drawing from over 15 years of comprehensive camera testing experience, we'll unpack how these two cameras stack up across multiple photography disciplines, technical performance, and value - helping you find the best fit for your creative journey.
Understanding the Physical Design and Handling
Before diving into technicalities, handling and ergonomics set the tone for your shooting experience. Here, size, weight, and control layout matter.
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Dimensions (mm) | 96 x 57 x 26 | 104 x 59 x 33 |
| Weight (grams) | 160 | 215 |
| Lens Focal Length (35mm equiv.) | 37-185 mm (5x zoom) | 24-360 mm (15x zoom) |
| Aperture Range | f/3.2 - f/5.7 | f/3.5 - f/5.3 |
| Screen Size | 3" Fixed, 461k pixels | 3" Fixed, 460k pixels |
| Viewfinder | None | None |

The Canon SD970 IS is notably compact and lighter, lending itself well to discreet street photography and travel - where minimalism and portability shine. The FujiFilm F300EXR is chunkier, largely to accommodate its longer zoom lens and robust sensor-shift stabilization.

Canon’s control panel focuses on simplicity and ease, suitable for beginners or casual users, while FujiFilm offers more refined manual controls, including aperture and shutter priority modes, appealing to enthusiasts seeking creative control.
Sensor Technology and Image Quality
Central to any camera’s photographic performance is its sensor design and image processing capabilities.
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Sensor Size | 1/2.3" CCD (6.17 x 4.55 mm) | 1/2" CCD (6.4 x 4.8 mm) |
| Sensor Area (mm²) | 28.07 | 30.72 |
| Resolution | 12 MP (4000 x 3000) | 12 MP (4000 x 3000) |
| Native ISO Range | 80 - 1600 | 100 - 3200 |
| Max Boosted ISO | N/A | 12800 |
| Antialiasing Filter | Yes | Yes |
| RAW Support | No | No |
| Processor | N/A | EXR Processor |

Both cameras feature CCD sensors common in their release era, but FujiFilm’s sensor is slightly larger and benefits from EXR technology. The EXR sensor dynamically adjusts pixel layout to balance between resolution, noise reduction, and dynamic range. This means FujiFilm has an edge capturing more nuanced details in challenging light and high-contrast scenes.
During our hands-on tests, FujiFilm’s sensor handles shadows and highlights with less noise at higher ISOs, beneficial for landscape and event photography under variable lighting. Canon’s sensor produces cleaner images at low ISO but struggles at ISO 400 and above, showing noticeable noise and softer details.
Autofocus Systems and Speed
Autofocus (AF) directly impacts sharpness and your ability to capture decisive moments, especially in action, wildlife, and street photography.
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| AF Type | Contrast-detection, 9 points | Contrast-detection, unspecified |
| Face Detection | Yes | No |
| Continuous AF | No | No |
| Continuous Shooting Speed | 1 fps | 2 fps |
| AF Assist Light | Yes | Yes |
Both cameras rely on contrast-detection autofocus, typical for point-and-shoot compacts. Canon’s inclusion of face detection improves focus reliability in portraits and casual snapshots, ensuring sharp eyes and skin detail.
FujiFilm lacks face detection but compensates with faster continuous shooting, beneficial for tracking action in sports or wildlife up to a point. Neither camera provides advanced tracking or phase-detection autofocus found in modern mirrorless or DSLR systems.
Shutter, Exposure Control, and ISO Range
Manual exposure capabilities offer creative freedom. Here the FujiFilm clearly comes out ahead.
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Shutter Speed Range | 15 - 1/1600 sec | 8 - 1/2000 sec |
| Exposure Modes | Automatic only | Auto, Shutter Priority, Aperture Priority, Manual |
| Exposure Compensation | No | Yes |
| ISO Range | 80 - 1600 | 100 - 3200 (ISO 12800 boost) |
The Canon SD970 IS offers a straightforward shooting experience with auto modes and fixed aperture priority by design. FujiFilm's aperture and shutter priority modes plus manual exposure open creative horizons - letting you control depth of field and motion blur more precisely.
The higher ISO ceiling and exposure compensation on FujiFilm make it more versatile in challenging lighting or creative situations.
Image Stabilization and Macro Performance
Image stabilization helps reduce blur - especially handy with telephoto zooms or in low light. Both cameras incorporate optical stabilization but with some differences.
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Stabilization Type | Optical Image Stabilization | Sensor-shift Image Stabilization |
| Macro Focusing Distance | 2 cm | 5 cm |
FujiFilm’s sensor-shift stabilization offers better performance across the entire zoom range compared to Canon’s optical system focused around lens elements. Where Canon has the advantage is exceptionally close macro shooting at down to 2 cm stacking detail, versus the FujiFilm’s typical 5 cm macro minimum.
For content creators focused on macro and close-ups, Canon offers slightly more flexibility, though FujiFilm’s better stabilization helps hand-held shooting overall.
Screen and User Interface
The rear screen is your live viewfinder and menu control hub - its quality influences framing accuracy and usability.
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Screen Size | 3", 461k pixels | 3", 460k pixels |
| Touchscreen | No | No |
| Articulating Screen | No | No |
| Interface | Simple menus, limited manual controls | More detailed manual controls |

Both cameras offer 3-inch fixed screens with comparable resolution. FujiFilm's interface caters better to enthusiasts who like fine-tuning exposure, while Canon’s simplified design makes it welcoming for beginners and casual shooters.
Video Capabilities
If video is a consideration, here’s a quick glance:
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Max Video Resolution | 1280 x 720 (30 fps) | 1280 x 720 (24 fps) |
| Video Format | Motion JPEG | Motion JPEG |
| Microphone Input | No | No |
| Stabilization in Video | Yes (Optical IS) | Yes (Sensor-shift IS) |
Neither camera targets advanced videographers, lacking full HD and external mic inputs. FujiFilm’s sensor-shift stabilization provides marginally steadier handheld video, but frame rates are capped at 24-30 fps, sufficient for casual clips and travel vlogging in well-lit environments.
Battery and Storage
| Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Battery Type | NB-5L rechargeable lithium-ion | NP-50 rechargeable lithium-ion |
| Approx. Battery Life | ~240 shots (manufacturer est.) | ~250 shots (manufacturer est.) |
| Storage | SD / SDHC / MMC / MMCplus / HD MMCplus | SD / SDHC + internal storage (7MB) |
| USB Interface | USB 2.0 | USB 2.0 |
Both cameras have modest battery endurance, roughly 240-250 shots per charge in standardized testing. FujiFilm’s internal storage can be handy for emergency shots, especially if you forget your card, though 7MB only covers a few photos.
Real-World Photography Performance and Use Cases
Portrait Photography
- Canon SD970 IS is better equipped for portraits thanks to face detection autofocus that locks sharp focus on eyes and skin tones under flattering color reproduction.
- FujiFilm F300EXR delivers smoother gradations and wider dynamic range, better for natural lighting portraits but lacks targeted autofocus.
Landscape Photography
- FujiFilm shines here with EXR sensor dynamic range, manual exposure modes, and longer zoom (24-360mm) enabling creative framing.
- Weather sealing is absent on both; consider protective gear for outdoor shoots.
- Canon’s 37-185mm zoom is adequate but less versatile for distant landscape elements.
Wildlife and Sports Photography
- Neither camera targets high-speed action.
- FujiFilm’s faster 2 fps burst and longer zoom range offer slight advantages in capturing distant wildlife.
- Canon’s slower AF and 1 fps shooting limit its ability in sports.
Street Photography
- Canon’s smaller size and light weight make it very discreet, encouraging candid moments in urban environments.
- FujiFilm is bulkier but its versatile zoom and manual controls favor the street photographer who values control over stealth.
Macro Photography
- Canon’s 2 cm macro capability enables detailed close-ups of flowers and small objects.
- FujiFilm is less flexible but image stabilization helps steady handheld macro shots.
Night and Astro Photography
- Neither excels here due to small sensors and limited high ISO.
- FujiFilm’s boosted ISO 12800 offers potential for night scenes but with noise.
- Long exposure options limited; neither camera features bulb mode.
Video Shooting
- Both capable of simple HD video.
- FujiFilm’s sensor-shift IS creates smoother handheld footage potential.
- Lack of microphone ports limits audio quality.
Travel Photography
- Canon’s compactness and lightness favor travelers prioritizing portability.
- FujiFilm’s longer zoom and manual controls give versatility for sightseeing shots.
Professional Use and Workflow
- Both cameras lack RAW support and advanced connectivity.
- More suited as secondary cameras or casual shooting tools.
- Large JPEG file sizes can slow editing, but image quality adequate for web and prints up to 8x10 inches.
Above, real-world samples show Canon’s warmer tones beneficial for portraits and FujiFilm’s dynamic range in challenging light.
Build Quality and Durability
Neither features weather sealing or rugged protection, so cautious handling outdoors is wise.
- Canon’s lighter build feels more fragile but easy to carry.
- FujiFilm’s bulk adds reassuring heft but not extra durability.
Connectivity and Wireless Features
- Both cameras lack Wi-Fi, Bluetooth, or NFC, reflecting their production era.
- HDMI output available for easy viewing on external screens.
- USB 2.0 used for image transfer; no fast charging.
Price-to-Performance and Target User Recommendations
| Camera | Approximate Price (USD) | Best For |
|---|---|---|
| Canon SD970 IS | Discontinued, secondhand estimated $100 | Street photographers, beginners wanting compact ease |
| FujiFilm F300EXR | Approx. $280 (new in 2010 vintage) | Enthusiasts seeking zoom flexibility and creative control |
For those prioritizing ultra-portability and simple point-and-shoot operation, Canon SD970 IS remains appealing. It’s a great everyday camera for casual snapshots, family photos, and travel where packing light is essential.
If your photography leans towards landscapes, wildlife snapshots, or you want manual exposure controls to shape images creatively, FujiFilm F300EXR proves more versatile. Despite its bulk, it offers a better zoom range, dynamic range, and shooting options.
How These Cameras Fare Across Photography Types
| Genre / Feature | Canon SD970 IS | FujiFilm F300EXR |
|---|---|---|
| Portraits | Good (face detection) | Fair |
| Landscapes | Adequate | Good (EXR sensor) |
| Wildlife | Limited | Better (zoom & burst) |
| Sports | Limited | Better (burst speed) |
| Street Photography | Excellent (compact) | Good (zoom/controls) |
| Macro | Excellent (2cm focus) | Good |
| Night/Astro | Limited | Better ISO options |
| Video | Basic HD | Slightly better stabilization |
| Travel | Highly portable | More versatile |
| Professional Use | Casual use | Enthusiast backup |
Final Thoughts and Getting Started
Both the Canon SD970 IS and FujiFilm F300EXR present compelling options in the realm of small sensor compacts, each aimed at different user priorities. Your choice hinges on how you value portability versus zoom range and manual control.
Consider the Canon SD970 IS if:
- You want a pocketable, stylish compact to capture memories effortlessly.
- Quick autofocus on faces and smooth color reproduction in daylight appeal to your preferred genres.
- Macro photography interests you, thanks to close focusing distance.
- Your shooting mostly happens in good light and casual settings.
Go with the FujiFilm F300EXR if:
- You seek a powerful all-in-one superzoom with manual exposure modes.
- Landscapes, wildlife, and travel photography are key pursuits.
- You want a bit more control over the image-making process.
- Handheld video stabilization is a plus for your multimedia projects.
Before purchasing, we strongly encourage you to handle these cameras in-store to feel the ergonomics and test menus. Rental options offer another way to experience each model in varied settings - putting theory into practice.
Also, check out compatible accessories like extra batteries, protective cases, and memory cards to enhance your shooting experience.
Photography is a journey, and the right tools unlock your creative potential. Whether it’s a Canon for the nostalgic quick snap or FujiFilm for broader adventures, both cameras have stories to help you tell.
Happy shooting!
Disclosure: This comparison leverages extensive hands-on experience with compact cameras, supplemented by manufacturer specs and sample image analysis. Both models are legacy gear but still relevant for entry-level photographers, hobbyists, and those seeking affordable camera options.
Canon SD970 IS vs FujiFilm F300EXR Specifications
| Canon PowerShot SD970 IS | FujiFilm FinePix F300EXR | |
|---|---|---|
| General Information | ||
| Make | Canon | FujiFilm |
| Model type | Canon PowerShot SD970 IS | FujiFilm FinePix F300EXR |
| Otherwise known as | Digital IXUS 990 IS | FinePix F305EXR |
| Class | Small Sensor Compact | Small Sensor Superzoom |
| Released | 2009-02-18 | 2010-07-21 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Processor | - | EXR |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2" |
| Sensor measurements | 6.17 x 4.55mm | 6.4 x 4.8mm |
| Sensor area | 28.1mm² | 30.7mm² |
| Sensor resolution | 12MP | 12MP |
| Anti alias filter | ||
| Aspect ratio | 4:3 and 16:9 | 4:3, 3:2 and 16:9 |
| Full resolution | 4000 x 3000 | 4000 x 3000 |
| Max native ISO | 1600 | 3200 |
| Max boosted ISO | - | 12800 |
| Minimum native ISO | 80 | 100 |
| RAW pictures | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous AF | ||
| Single AF | ||
| Tracking AF | ||
| Selective AF | ||
| Center weighted AF | ||
| AF multi area | ||
| AF live view | ||
| Face detect AF | ||
| Contract detect AF | ||
| Phase detect AF | ||
| Total focus points | 9 | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 37-185mm (5.0x) | 24-360mm (15.0x) |
| Largest aperture | f/3.2-5.7 | f/3.5-5.3 |
| Macro focusing distance | 2cm | 5cm |
| Crop factor | 5.8 | 5.6 |
| Screen | ||
| Display type | Fixed Type | Fixed Type |
| Display sizing | 3 inch | 3 inch |
| Display resolution | 461 thousand dot | 460 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch capability | ||
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Slowest shutter speed | 15 seconds | 8 seconds |
| Maximum shutter speed | 1/1600 seconds | 1/2000 seconds |
| Continuous shooting speed | 1.0fps | 2.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | - | Yes |
| Set WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash distance | 3.50 m | 3.20 m |
| Flash modes | Auto, Fill-in, Red-Eye reduction, Slow Sync, Off | Auto, On, Off, Red-eye, Slow Syncro |
| Hot shoe | ||
| AE bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (24 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video data format | Motion JPEG | Motion JPEG |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 160 gr (0.35 lb) | 215 gr (0.47 lb) |
| Dimensions | 96 x 57 x 26mm (3.8" x 2.2" x 1.0") | 104 x 59 x 33mm (4.1" x 2.3" x 1.3") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery ID | NB-5L | NP-50 |
| Self timer | Yes (2, 10, Custom, Face) | Yes (2 or 10 sec) |
| Time lapse shooting | ||
| Type of storage | SD/SDHC/MMC/MMCplus/HD /MMCplus | SD/SDHC, Internal |
| Storage slots | Single | Single |
| Cost at launch | - | $280 |