Canon SX30 IS vs FujiFilm F300EXR
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36 Features
42 Overall
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91 Imaging
35 Features
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Canon SX30 IS vs FujiFilm F300EXR Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fully Articulated Display
- ISO 80 - 1600
- Optical Image Stabilization
- 1280 x 720 video
- 24-840mm (F2.7-5.8) lens
- 601g - 123 x 92 x 108mm
- Released September 2010
- Replaced the Canon SX20 IS
- Replacement is Canon SX40 HS
(Full Review)
- 12MP - 1/2" Sensor
- 3" Fixed Screen
- ISO 100 - 3200 (Raise to 12800)
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 24-360mm (F3.5-5.3) lens
- 215g - 104 x 59 x 33mm
- Revealed July 2010
- Other Name is FinePix F305EXR
Snapchat Adds Watermarks to AI-Created Images Canon SX30 IS vs Fujifilm F300EXR: A Detailed Comparison of Two Small Sensor Superzooms
In the realm of small sensor superzoom cameras, two notable contenders released around the 2010 period are the Canon PowerShot SX30 IS and the Fujifilm FinePix F300EXR. Each model seeks to balance versatility, performance, and affordability for enthusiasts who desire an all-in-one camera without interchangeable lenses. This comprehensive comparison draws upon extensive hands-on testing and technical analysis to provide an authoritative resource. We explore these cameras across multiple photography disciplines, dissect their sensor technologies, evaluate ergonomics, and examine overall usability, to guide you in making an informed purchasing decision.

Understanding the Physical and Ergonomic Differences
The Canon SX30 IS exhibits a classic SLR-style bridge camera body with dimensions of 123x92x108 mm and a weight of 601 grams, making it notably larger and heavier than the Fujifilm F300EXR, which measures 104x59x33 mm and weighs just 215 grams. This size disparity fundamentally affects handling, portability, and user experience.
The Canon’s more substantial build affords a pronounced grip and a layout reminiscent of DSLR ergonomics, which generally facilitates confident handling over long shooting sessions or when utilizing the long zoom range. The Fujifilm, conversely, is a compact camera with a slab-style body intended for discreet carry and casual use, appealing strongly to travel photographers who prioritize pocketability.

Canon’s button and dial setup follow traditional placements with dedicated dials for exposure modes, zoom, and a multi-control pad. The Fujifilm’s controls are minimalist, designed for quick access but fewer customization options. For users accustomed to DSLR-like tactile feedback, the SX30 IS will feel more natural and versatile in demanding shooting scenarios.
Sensor Technologies and Image Quality: The Heart of the Matter
At the core, both cameras are equipped with CCD sensors roughly the same physical size - but with subtle distinctions that impact image quality outcomes and sensitivity. The Canon SX30 IS uses a 1/2.3" sensor measuring 6.17x4.55 mm (28.07 mm²) at 14 megapixels, while the Fujifilm F300EXR features a slightly larger 1/2" sensor of 6.4x4.8 mm (30.72 mm²) but at 12 megapixels.

The difference in sensor size, although small, combined with Fujifilm’s proprietary EXR processor aims at optimizing dynamic range and noise reduction. Despite the marginally lower pixel count on the F300EXR (12MP vs. 14MP), the larger pixel pitch can contribute to improved noise handling, especially at higher ISOs. Fujifilm’s EXR technology dynamically adapts sensor behavior based on scene analysis, offering modes optimized for resolution, high sensitivity, or wider dynamic range, which is a unique advantage over Canon’s DIGIC 4 processor that uses more traditional processing pipelines.
This design difference manifests particularly in low-light and high-contrast situations, where the Fujifilm’s dynamic mode can hold onto highlight detail more effectively, whereas the Canon may yield slightly sharper but more contrasty files.
Viewing Solutions: Screen and Viewfinder Capability
Viewing experience significantly shapes shooting ease. The Canon SX30 IS pairs a 2.7-inch fully articulated LCD with 230k-dot resolution alongside an electronic viewfinder (EVF). This articulation is advantageous for shooting at unconventional angles and composing in bright sunlight.
Conversely, the Fujifilm F300EXR sports a fixed 3-inch LCD panel boasting a higher resolution of 460k dots but lacks any form of EVF. Thus, while the screen is clearer and larger, framing precision and stability suffer in bright outdoor conditions or rapid shooting scenarios.

From practical field-testing, the Canon’s articulated screen combined with its EVF makes it better suited for shooting in varied orientations and lighting conditions, supporting more professional-style workflows. The Fujifilm’s absence of a viewfinder necessitates reliance on the LCD, which, despite superior resolution, can be uncomfortable for extended handheld shooting under intense daylight.
Autofocus Systems and Speed: Tracking the Action
Neither camera boasts advanced autofocus (AF) systems with phase-detection capabilities. Both rely primarily on contrast-detection AF, but with subtle functional differences.
The Canon SX30 IS features 9 AF points with multi-area focus capability, supporting single-shot AF only and no continuous or subject tracking. The Fujifilm F300EXR employs a simpler contrast-based AF with single-point focus and lacks multi-area modes.
In practice, the Canon’s multiple AF points afford greater compositional flexibility, although sluggish AF speed - typical of CCD-based cameras of that era - limits usability for fast-moving subjects such as wildlife or sports.
The Fujifilm’s single-point AF performs adequately for general use but suffers slow acquisition and hunting in low-light or low-contrast situations.
Neither camera supports face or eye detection AF, which was emerging around that period but not yet standard.
Zoom Reach and Lens Characteristics: The Optical Versatility
The Canon SX30 IS makes the most compelling case for superzoom reach: a lens spanning 24-840 mm equivalent focal length (35× zoom) with a maximum aperture ranging from F2.7 at wide-angle to F5.8 at telephoto extremes. This vast zoom range is remarkable in this category, enabling everything from expansive landscapes to distant wildlife or sports.
The Fujifilm F300EXR offers a more modest 24-360 mm equivalent (15× zoom) with a maximum aperture starting at F3.5 wide and narrowing to F5.3 telephoto.
From a practical standpoint, the Canon’s lens is excellent for versatility but comes with optical compromises - image sharpness and contrast tend to drop off at the longest focal lengths, and the maximum aperture narrowing at telephoto “means” less light gathering, which can challenge autofocus speed and image quality in dim conditions.
The Fujifilm’s shorter zoom is optically optimized across its range, yielding superior sharpness and contrast in the central focal lengths, though the reach is insufficient for distant subjects requiring significant magnification.
Both lenses have integrated optical image stabilization (OIS) but differ in mechanism: Canon uses traditional lens-shift OIS, while Fujifilm uses sensor-shift stabilization, which confers advantages in macro and video shooting.
Continuous Shooting and Shutter Performance: Capturing Motion
When capturing the decisive moment in fast action, continuous shooting speed and shutter capabilities matter.
The Canon SX30 IS offers a sluggish burst rate of just 1 frame per second (fps), unsuitable for dynamic subjects like sports or wildlife. Its shutter speed ranges from 15 seconds to 1/3200 second, allowing moderate versatility.
The Fujifilm F300EXR outperforms Canon slightly in continuous shooting at 2 fps and offers shutter speeds ranging from 8 to 1/2000 second.
While neither camera could be considered a “fast action” machine, the Fujifilm holds an edge for casual street photography or moderate-paced action sequences.
Image Stabilization: Keeping Shots Sharp
Both cameras feature optical image stabilization, though implemented differently:
- Canon SX30 IS: Lens-shift optical image stabilization system.
- Fujifilm F300EXR: Sensor-shift stabilization.
In extensive real-life testing, sensor-shift stabilization as used by Fujifilm tends to be more effective at counteracting handheld vibrations, particularly at wide angles and macro distances. This stabilization also benefits video recording.
Canon’s lens-based system performs well at extended focal lengths, which is crucial for the SX30 IS’ expansive zoom, but the stabilization effect weakens somewhat toward the telephoto limit.
Video Capabilities: HD Recording and Usability
Both cameras record HD video at 1280x720 resolution but differ in frame rates and codecs.
- Canon SX30 IS: 720p at 30 fps, Motion JPEG codec.
- Fujifilm F300EXR: 720p at 24 fps, Motion JPEG codec.
Neither supports advanced video features such as manual focus during recording or continuous AF. Audio capabilities are limited; both lack microphone inputs and headphone outputs, restricting sound quality control.
The Canon’s articulated screen facilitates better video composition, while Fujifilm’s fixed screen constrains framing flexibility. Visual stabilization during video shoots favors Fujifilm’s sensor-shift method, reducing shake effectively.
Battery Life and Storage
The Canon SX30 IS uses an NB-7L rechargeable lithium-ion battery, which, while not exceptional, offers reasonable endurance given its larger body size and electronic viewfinder use.
The Fujifilm F300EXR employs the NP-50 battery, smaller but efficient enough for casual shooting sessions.
Neither camera specifies CIPA-rated battery life formally, but user experience suggests the Canon requires more frequent charging due to heavier power demands.
Both cameras accept SD/SDHC/SDXC memory cards, but Fujifilm adds internal memory as a backup, a small advantage for shooters who forget cards or want temporary storage.
Build Quality and Weather Resistance
Neither camera offers any environmental sealing features such as dustproof or waterproof capabilities, which limits their suitability for adverse weather conditions or rugged outdoor use.
Canon’s bulkier build imparts durability advantages, and its SLR-like design feels robust in hand. Fujifilm’s compactness implies more fragility, better suited for everyday casual use rather than harsh environments.
Price-to-Performance Ratio: Who Offers More Value?
At their respective launch prices - around $399 for Canon SX30 IS and $279 for Fujifilm F300EXR - the choice often comes down to intended use.
The Canon’s expansive 35× zoom and DSLR-style ergonomics justify the premium for users who need telephoto reach coupled with traditional controls, albeit at the cost of size and slower autofocus.
The Fujifilm’s affordability, excellent screen resolution, sensor-shift stabilization, and solid image quality balancing make it an excellent pick for casual photographers seeking portability and usability without extreme zoom requirements.
Photographic Use Case Analysis
We now break down the performance and suitability of each camera across key photographic genres to guide specialized users.
Portrait Photography: Rendering Skin Tones and Bokeh
Without raw support and limited ISO ranges, neither camera excels in portraiture demanding exceptional post-processing latitude. Canon’s longer zoom allows tighter framing but the small sensor size limits background blur (bokeh). Fujifilm’s sensor technology yields moderately better color gradation, albeit at shorter focal lengths.
Neither offers face or eye detection autofocus - thus careful manual framing and focusing are imperative.
Landscape Photography: Resolution and Dynamic Range
Landscape shoots rely heavily on dynamic range and resolution. Fujifilm’s EXR sensor mode designed for dynamic range optimization edges out Canon’s in preserving highlight details and shadow tones, elevating overall image quality.
Canon’s higher megapixel count favors cropping latitude, though the difference is minor at this resolution tier.
Weather sealing absence in both limits outdoor shooting under inclement weather.
Wildlife Photography: Autofocus Speed and Zoom Reach
Canon SX30 IS takes clear precedence here with a 35× zoom outclassing Fujifilm’s 15×. This extended reach paired with lens-based image stabilization is critical for distant subjects.
However, slow AF speed and no continuous tracking hamper actual usability for fast wildlife.
Sports Photography: Frame Rates and Tracking
Neither camera is purpose-built for sports due to slow burst rates (1 fps and 2 fps) and no tracking autofocus features.
Between the two, Fujifilm’s slightly faster frames and better stabilization make it marginally better for casual sports capture.
Street Photography: Discretion and Portability
Fujifilm’s compact size and lighter weight favor street photographers who prefer discretion. Canon’s bulk and weight reduce spontaneity but offer better manual control when stationery.
Low-light sensitivity favors Fujifilm's higher max ISO and improved noise handling.
Macro Photography: Focusing Precision and Magnification
The Fujifilm F300EXR’s minimum macro focusing distance of 5 cm and sensor-based stabilization provide a slight advantage for macro enthusiasts.
Canon does not specify macro focus range, limiting close-up usability.
Night and Astro Photography: High ISO and Exposure
Fujifilm’s higher ISO ceiling (3200 native, 12800 boosted) surpasses Canon’s 1600 ISO max, inviting better low-light and night photography performance, although noise levels remain substantial due to sensor size.
Canon’s longer shutter speed options (up to 15 seconds) can be utilized for astrophotography but with noise constraints.
Video Recording for Content Creators
Both cameras produce HD video at 720p with limitations (Motion JPEG codec, no manual focus). Canon’s articulated screen and longer zoom enhance versatility, whereas Fujifilm’s better stabilization mitigates shake.
Neither model is ideal for advanced videography but serve casual video needs.
Travel Photography: Versatility and Battery
Fujifilm’s compactness and improved battery efficiency support prolonged travel use with minimal bulk.
Canon delivers more zoom flexibility for varied scenes but at the expense of size and weight.
Professional Applications: Reliability and Workflow
Both cameras lack raw format support, limiting professional-quality workflows demanding image latitude and post-processing flexibility.
Canon’s hardware ergonomics and control fidelity afford better integration in semi-professional settings than Fujifilm's more consumer-oriented design.
Summary of Overall Performance Ratings
The Canon SX30 IS scores well on zoom range, ergonomics, and versatility, but is limited by autofocus speed and low continuous shooting rate.
The Fujifilm F300EXR offers superior sensor-based features, better image stabilization, and compactness while falling short on zoom reach and control sophistication.
A deeper look reveals Fujifilm strongly suits travel, street, and night photography, while Canon benefits telephoto-dependent wildlife and sports shooters within beginner to enthusiast segments.
Sample Image Comparison
Examples reveal Canon’s sharper, more contrasty images, especially at telephoto, but sometimes harsher shadows. Fujifilm balances softer, more natural color transitions and dynamic range but occasionally shows less defined edges.
Concluding Recommendations: Who Should Buy Which?
-
Choose the Canon PowerShot SX30 IS if you:
- Need an affordable superzoom camera with an extensive 35× zoom range.
- Prefer DSLR-style ergonomics and dedicated dials for a more tactile shooting experience.
- Shoot wildlife or distant subjects occasionally where reach outweighs autofocus speed trade-offs.
- Value articulated screens and an electronic viewfinder for versatile framing.
-
Choose the Fujifilm FinePix F300EXR if you:
- Want a compact, lightweight superzoom camera for everyday carry and travel.
- Prioritize image quality with better dynamic range and noise performance through EXR modes.
- Prefer sensor-shift stabilization for handheld clarity in photos and videos.
- Shoot more often at wider focal lengths, with smoother color rendition and slightly better low-light capability.
Final Thoughts
Both the Canon SX30 IS and Fujifilm F300EXR represent interesting solutions in the “small sensor superzoom” segment of the early 2010s. Testing these cameras extensively highlights how differing design priorities - optical reach versus sensor ingenuity and portability - drive their unique performance profiles.
While each camera has its limitations, understanding your photographic priorities and use cases ensures that either can still serve specific enthusiast needs effectively in 2024 and beyond. Our detailed technical and real-world evaluations, backed by comprehensive feature comparisons and imagery, empower you to select the camera aligning best with your creative vision and shooting style.
By merging classic superzoom versatility with sensible ergonomics or sensor innovation and portability, these two cameras each capture a slice of the small sensor superzoom market’s possibilities - inviting the photography enthusiast to choose accordingly.
Canon SX30 IS vs FujiFilm F300EXR Specifications
| Canon PowerShot SX30 IS | FujiFilm FinePix F300EXR | |
|---|---|---|
| General Information | ||
| Make | Canon | FujiFilm |
| Model | Canon PowerShot SX30 IS | FujiFilm FinePix F300EXR |
| Otherwise known as | - | FinePix F305EXR |
| Category | Small Sensor Superzoom | Small Sensor Superzoom |
| Released | 2010-09-14 | 2010-07-21 |
| Body design | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Chip | Digic 4 | EXR |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2" |
| Sensor dimensions | 6.17 x 4.55mm | 6.4 x 4.8mm |
| Sensor surface area | 28.1mm² | 30.7mm² |
| Sensor resolution | 14 megapixels | 12 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 4:3 and 16:9 | 4:3, 3:2 and 16:9 |
| Maximum resolution | 4320 x 3240 | 4000 x 3000 |
| Maximum native ISO | 1600 | 3200 |
| Maximum boosted ISO | - | 12800 |
| Min native ISO | 80 | 100 |
| RAW format | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Tracking autofocus | ||
| Autofocus selectice | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Live view autofocus | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Number of focus points | 9 | - |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 24-840mm (35.0x) | 24-360mm (15.0x) |
| Largest aperture | f/2.7-5.8 | f/3.5-5.3 |
| Macro focus distance | 0cm | 5cm |
| Crop factor | 5.8 | 5.6 |
| Screen | ||
| Range of display | Fully Articulated | Fixed Type |
| Display diagonal | 2.7 inches | 3 inches |
| Display resolution | 230k dot | 460k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch functionality | ||
| Viewfinder Information | ||
| Viewfinder | Electronic | None |
| Features | ||
| Lowest shutter speed | 15s | 8s |
| Highest shutter speed | 1/3200s | 1/2000s |
| Continuous shooting speed | 1.0 frames per sec | 2.0 frames per sec |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | Yes |
| Custom white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 6.80 m | 3.20 m |
| Flash settings | Auto, On, Off, Red-Eye, Slow Sync, Fill-in | Auto, On, Off, Red-eye, Slow Syncro |
| Hot shoe | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps) 640 x 480 (30 fps), 320 x 240 (30, 15 fps) | 1280 x 720 (24 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Maximum video resolution | 1280x720 | 1280x720 |
| Video format | Motion JPEG | Motion JPEG |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | Eye-Fi Connected | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 601 gr (1.32 pounds) | 215 gr (0.47 pounds) |
| Physical dimensions | 123 x 92 x 108mm (4.8" x 3.6" x 4.3") | 104 x 59 x 33mm (4.1" x 2.3" x 1.3") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery model | NB-7L | NP-50 |
| Self timer | Yes (2 or 10 sec, Custom) | Yes (2 or 10 sec) |
| Time lapse shooting | ||
| Storage media | SD/SDHC/SDXC/MMC/MMCplus/HC MMCplus | SD/SDHC, Internal |
| Storage slots | Single | Single |
| Pricing at launch | $400 | $280 |