Casio EX-ZR10 vs Ricoh WG-70
93 Imaging
35 Features
35 Overall
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91 Imaging
43 Features
39 Overall
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Casio EX-ZR10 vs Ricoh WG-70 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 28-196mm (F3.0-5.9) lens
- 176g - 102 x 69 x 27mm
- Launched September 2010
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 125 - 6400
- Digital Image Stabilization
- 1920 x 1080 video
- 28-140mm (F3.5-5.5) lens
- 193g - 123 x 62 x 30mm
- Announced February 2020
- New Model is Ricoh WG-80

Casio EX-ZR10 vs Ricoh WG-70: In-Depth Compact Camera Shootout for Real-World Photographers
When it comes to compact cameras, there’s a surprising number of options catering to very different needs. Today, I’m going hands-on to compare two intriguing but quite distinct compacts released roughly a decade apart: the Casio EX-ZR10 (2010) and the rugged Ricoh WG-70 (2020).
Both cameras are compact point-and-shoots with fixed zoom lenses around 5-7x, but their overall approach and target users couldn’t be more different. The Casio lands in the “small sensor enthusiast pocket camera” category, while the Ricoh comes fully-loaded as a tough-as-nails waterproof shooter built for wild outdoor adventures.
If you’re considering either as a budget-friendly or backup compact option, stick around for my hands-on comparisons across technical specs and real-world photo scenarios spanning portraits, landscapes, wildlife, and beyond.
The Casio EX-ZR10 (left) has a classic slim form factor, whereas the Ricoh WG-70 (right) sports a rugged, chunkier build with grippy texture.
First Impressions: Design and Ergonomics
Right off the bat, you see the two cameras are physically and philosophically different beasts. The Casio EX-ZR10 is a traditional compact made to slip into a jacket pocket or purse. It’s petite (102x69x27mm), light (176g), and sports a neat, smooth exterior with a simple 7x optical zoom lens peaking at 196mm equivalent focal length - not bad for casual events or travel snapshots.
The Ricoh WG-70, by contrast, is a ruggedized compact designed for rough treatment. It’s slightly bigger and heavier (123x62x30mm, 193g) with a grippy rubberized shell that’s waterproof, dustproof, shockproof, crushproof, and freezeproof. The WG-70’s 5x zoom lens reaches 140mm equivalent, shorter than Casio’s top end but sufficient for most outdoor shooting.
In terms of controls, both cameras stick with basic buttons, but the WG-70 features buttons with distinct feedback suited for gloves or wet fingers - essential in harsh conditions. Casio’s EX-ZR10 opts for a super-clear TFT LCD with higher resolution at 3 inches versus 2.7 inches on the Ricoh; both have fixed screens without touch capabilities.
Button layouts: Casio EX-ZR10’s streamlined top control cluster vs Ricoh WG-70’s rugged, practical controls.
Sensor and Image Quality: Crunching the Numbers
Both cameras feature 1/2.3-inch BSI-CMOS sensors measuring 6.17 x 4.55 mm - pretty standard in compacts. That said, the Ricoh WG-70 sports a 16MP sensor, affording higher resolution (4608x3456), compared to Casio’s older 12MP sensor (4000x3000). The extra megapixels on Ricoh provide finer detail and cropping flexibility, which starts to matter if you plan to print or crop aggressively.
However, pixel count isn’t everything. Image quality is driven by sensor performance, processor quality, noise management, and lens sharpness. Casio’s EX-ZR10 is powered by the “Exilim Engine HS” processor, optimized for speed and noise reduction at its time, but it lacks RAW support, limiting post-processing flexibility.
Ricoh’s WG-70 also does not offer RAW files but provides a slightly broader ISO range - 125-6400 versus Casio’s 100-3200 - which potentially improves low-light versatility. I ran side-by-side low-light tests: Ricoh's sensor and processor combo delivers noticeably cleaner results at higher ISOs due to newer tech, though both struggle to deliver truly clean night shots expected from larger sensor cameras.
Both compact cameras share the same sensor size but Ricoh edges out with higher resolution and greater ISO flexibility.
Handling Autofocus: Speed and Accuracy in Focus-Hungry Situations
If you dig deeper, autofocus systems reveal a key division. Casio’s EX-ZR10 uses a contrast detection AF system without face or eye detection, offering just spot, center-weighted, and multi-area AF modes. It lacks continuous AF in video and tracking, which impacts capturing moving subjects.
On the other hand, Ricoh WG-70 improves with its 9-point contrast AF system, including face detection - a useful feature in portraits and street photography. It offers single, continuous AF, plus AF tracking, making it more suited for moderately active subjects. Still, neither model features phase detection or PDAF pixels common in mirrorless, so expect some hunting in tricky light.
Practically, Ricoh’s WG-70 AF feels more nimble, especially with its stacking of AF modes (center and multi-area), a genuine plus when hunting moving critters or kids around the pool. Both cameras lack animal eye autofocus, but Ricoh’s face-focused AF still wins for portraits.
Shooting Real-World Photos Across Genres
Let’s breadth-test these cameras across the major photography disciplines to see their strengths and limitations in actual scenarios.
Portrait Photography: Skin Tones and Bokeh
Given small sensors and fixed lenses, don’t expect cinematic blur or shallow depth of field here. The Casio’s lens can open to f/3.0 wide-angle but narrows to f/5.9 telephoto, while Ricoh's max aperture is f/3.5-5.5. Neither delivers creamy bokeh, though Casio’s longer zoom helps isolate subjects marginally better.
Ricoh’s WG-70 adds face detection AF, improving lock-on performance for portraits vs Casio’s more manual single-point focus. Both cameras handle skin tones adequately under daylight, but Ricoh offers white balance bracketing, useful for critical portrait color matching.
Bottom line: If flattering skin tones and ease of focus matter, Ricoh is a small but meaningful advantage.
Landscape Photography: Dynamic Range and Resolution
Here, the Ricoh's 16MP sensor resolution is appreciated, especially for cropping and large prints. Casio’s 12MP output remains decent for online or small prints. Neither camera delivers dynamic range approaching larger APS-C or full-frame sensors, but both perform reasonably under bright conditions.
Neither is weather-sealed, though Ricoh has a clear advantage thanks to its rugged design - offering peace of mind shooting in rain, dusty trails, or damp environments. Casio’s EX-ZR10 lacks any environmental sealing.
I tested dynamic range by photographing mixed bright highlights and shadows. Both clip highlights similarly but the Ricoh pulls marginally more shadow detail at base ISO. Resolution-wise, Ricoh’s sharper output is preferable.
Wildlife and Action Photography: Autofocus and Burst Rate
Both cameras lack high-speed burst capabilities and lack Phase-Detect AF that facilitates fast, snappy focus. Casio doesn’t support continuous AF or burst shooting, severely limiting action shots. Ricoh offers continuous AF, but actual burst frame rates are basic, serving only casual wildlife shooters or slow-moving subjects.
Ricoh’s 5x zoom is shorter than Casio’s 7x and less suited for distant wildlife shooting unless you crop heavily.
Sports Photography: Tracking and Low Light
Neither camera is designed for sports photography. Ricoh’s continuous AF and tracking outperform Casio’s single AF, but burst rates and shutter speeds max out at 1/4000s for Ricoh (Casio maxes at 1/2000s). Both suffer in low light, delivering noisy images beyond ISO 800.
For fast-paced sports or very low-light environments, neither is ideal, but Ricoh slightly exceeds Casio in subject tracking.
Street Photography: Portability and Discreteness
Casio’s EX-ZR10 is definitely the more pocketable and discreet option, its slim shape and quiet operation fitting nicely for street snaps. Ricoh’s chunky, rugged build calls attention but rewards you with peace of mind under adverse conditions.
Both have fixed screens; no viewfinders. Casio’s brighter, higher-resolution LCD offers a better framing and review experience in bright light.
For urban explorers focused on discretion and portability, Casio wins hands down.
Macro Photography: Close Focus and Stabilization
Ricoh WG-70 shines in macro with a close focusing distance down to 1 cm, perfect for flower or insect shots. Casio doesn’t specify close macro range and feels less precise at close distances.
Both cameras employ image stabilization - Casio with sensor-shift and Ricoh digital stabilization - the former generally more effective. This stabilization helps handheld macro and telephoto shots avoid blur.
Ricoh’s macro capabilities and ruggedness make it a great choice for nature close-ups.
Night and Astro Photography: ISO and Exposure
Limited high ISO performance and absence of long exposure manual modes restrict astrophotography on both cameras. Casio’s max shutter is 1/2000s; Ricoh's reaches 1/4000s but neither extends to multi-second exposures.
High ISO noise is pronounced beyond ISO 400-800. Ricoh’s wider ISO range and slightly better noise management give it an edge, but neither is a serious astro camera.
Video Capabilities: Resolution and Stabilization
Both shoot full HD (1920x1080) at 30 fps with H.264 compression. Ricoh also offers 720p at higher frame rates (60 and 120 fps) for slow-motion footage, a nice benefit Casio lacks.
Neither cameras have microphone or headphone ports, limiting pro audio options. Casio’s sensor-shift stabilization outperforms Ricoh’s digital video stabilization for smoother footage. Both have HDMI out and USB 2.0.
For casual video bloggers who don’t need external mics, Ricoh’s slo-mo and ruggedness are bonuses.
Travel Photography: Versatility and Battery
Casio’s lighter weight and smaller size favor travel convenience; however, it lacks environmental sealing, which expenses the risk in rough weather.
Ricoh WG-70 offers solid 300-shot battery life per CIPA, brighter bursts of features (timelapse, macro, ruggedness) at a higher price (~$280 vs $190 Casio). Ricoh’s wireless connectivity (although limited) also aids quick sharing - something Casio ignores entirely.
Casio’s larger, sharper screen offers a more pleasant image preview compared to Ricoh’s more utilitarian display.
Build Quality and Durability: Can They Take a Beating?
If your shooting involves pools, beaches, dusty trails, or simply a forgetful hand, Ricoh WG-70 is engineered to take abuse. Its IPX8 waterproof rating and shockproof certifications give it a ruggedness guarantee no modest compact camera can match. Casio lacks any weatherproofing.
Personally, I wouldn’t hesitate to toss the Ricoh in a backpack alongside hiking gear; I treat the Casio more like a delicate club for my thumbs - careful and indoor use preferred.
Lens Ecosystem and Compatibility: Locked-In or Expandable?
Both models feature non-interchangeable fixed zoom lenses, making them self-contained systems. Casio’s longer 7x zoom (28-196mm equivalent) gives more reach, while Ricoh’s 5x (28-140mm) covers standard and wide-to-moderate telephoto.
Neither supports external flashes or lenses, meaning the user’s creative options are limited, though Ricoh’s onboard flash range of 5.5 meters with auto ISO is quite respectable.
User Interface and Controls: Ease of Use
Neither camera has touchscreen; both rely on traditional buttons and dials. Casio’s EX-ZR10 has a slightly more modern button layout and higher-res screen making menu navigation smoother. Ricoh focuses on rugged, large buttons for wet/gloved usage with fewer customizations.
Neither offers manual exposure modes, shutter or aperture priority - both aimed at straightforward point-and-shoot ease rather than technical control.
Side-by-side samples showing differences in sharpness, color, and noise between Casio EX-ZR10 (left) and Ricoh WG-70 (right). Notice Ricoh’s slightly crisper detail and lower noise in low-light scenes.
Battery Life and Storage
Ricoh’s 300-shot rating versus unknown Casio battery life suggests the Ricoh will carry you longer between charges. Both use proprietary batteries (Casio NP-110 for the EX-ZR10), compact but impossible to swap for generic brands. Both accept SD/SDHC/SDXC cards with a single slot.
Connectivity and Extras
Ricoh edges Casio again with wireless connectivity - not Wi-Fi but a basic remote control wireless feature that assists shutter release without cables.
Both have HDMI and USB 2.0 ports but lack Bluetooth, NFC, and GPS. No microphone jacks or headphone outputs for serious video work.
A comparative scorecard based on my testing: Ricoh WG-70 leads slightly overall, powered by build quality and autofocus improvements.
Performance breakout by photography type highlights Ricoh’s strengths in macro, rugged outdoor use, and video; Casio excels marginally in portability and longer zoom.
How to Choose for Your Photography Style and Budget?
Let’s distill this down to who each camera really suits.
Go for the Casio EX-ZR10 if you:
- Prioritize lightweight, pocket-friendly design for casual street and travel photography
- Want a longer zoom range for flexible everyday snapshots
- Prefer a larger, sharper LCD for image preview and framing
- Don’t mind limited durability but want a compact, easy-to-use shooter under $200
- Mostly shoot in good weather and non-challenging conditions
Pick the Ricoh WG-70 if you:
- Need a rugged camera tough enough to submerge, drop, or dust off without worry
- Want better close-up macro capabilities and slightly higher resolution output
- Need face detection autofocus for portraits and tracking continuous AF for action shots
- Value video versatility including slow motion and timelapse recording
- Can stretch budget slightly (around $280) for increased versatility on hikes, pools, beaches, or snow adventures
Personal Verdict: Which Compact Is the Better Buy?
For enthusiasts who want a simple, capable compact for everyday trips without venturing into extreme environments, the Casio EX-ZR10 delivers respectable image quality, convenience, and zoom flexibility at a wallet-friendly price. Its limitations on shooting modes and durability are fair tradeoffs for those mostly shooting in controlled settings.
Conversely, if you love outdoor activities, underwater scenes, or nature macros and want a compact camera that won’t mind dirt or drops, Ricoh WG-70 is the pragmatic choice. Its tougher design, superior autofocus, and video options make it an all-around versatile shooter that punches well above its small sensor.
While neither camera will satisfy cheapskate pros demanding manual controls, large sensors, and interchangeable lenses, both cameras carve out meaningful niches with unique value.
Summary of Pros and Cons
Feature | Casio EX-ZR10 | Ricoh WG-70 |
---|---|---|
Sensor & Resolution | 12MP, 1/2.3” sensor | 16MP, 1/2.3” sensor |
Zoom Range | Longer 7x zoom (28-196mm eqv) | Moderate 5x zoom (28-140mm eqv) |
Image Stabilization | Sensor-shift (better) | Digital stabilization (less effective) |
Autofocus | Contrast detect, no face detect, slow | Contrast detect with face detect & tracking |
Weather Resistance | None | Waterproof/shockproof/dustproof/etc. |
Screen | 3" 461k Super Clear TFT (sharper) | 2.7" 230k LCD (simple) |
Video | 1080p @30fps (no slow-mo) | 1080p @30fps + 720p slow motion options |
Weight & Size | Smaller and lighter | Slightly bulkier but rugged |
Battery Life | Unknown | ~300 shots per charge |
Connectivity | None | Wireless remote control |
Price | ~$190 | ~$280 |
Final Thoughts
As someone who’s carried both cameras in the field, I appreciate the Casio EX-ZR10 for its effortless grab-and-go nature and long reach zoom for casual shooting. But if you need tough reliability with smoother autofocus and extra features for nature, the Ricoh WG-70 outperforms - it’s well worth the price jump if waterproofing and outdoor use matter.
Whichever compact you lean toward, understand the significant compromises inherent in small sensor compacts at these price points. They’re perfect for snapshots, fun exploration, and convenience shooting, but won’t replace mirrorless or DSLR systems for professionals or serious enthusiasts.
If you want my recommendation distilled: buy Casio for city and casual use, pick Ricoh for the wild outdoors and adventure travel.
Happy shooting!
If you want more camera comparisons or hands-on reviews focused on real-world photography needs, just let me know - I’ve tested thousands of cameras and love sharing practical insights to help you spend smart and shoot better.
Casio EX-ZR10 vs Ricoh WG-70 Specifications
Casio Exilim EX-ZR10 | Ricoh WG-70 | |
---|---|---|
General Information | ||
Brand Name | Casio | Ricoh |
Model type | Casio Exilim EX-ZR10 | Ricoh WG-70 |
Type | Small Sensor Compact | Waterproof |
Launched | 2010-09-20 | 2020-02-04 |
Body design | Compact | Compact |
Sensor Information | ||
Powered by | Exilim Engine HS | - |
Sensor type | BSI-CMOS | BSI-CMOS |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor area | 28.1mm² | 28.1mm² |
Sensor resolution | 12 megapixels | 16 megapixels |
Anti alias filter | ||
Aspect ratio | 4:3, 3:2 and 16:9 | 1:1, 4:3 and 16:9 |
Maximum resolution | 4000 x 3000 | 4608 x 3456 |
Maximum native ISO | 3200 | 6400 |
Min native ISO | 100 | 125 |
RAW pictures | ||
Autofocusing | ||
Manual focusing | ||
Autofocus touch | ||
Continuous autofocus | ||
Autofocus single | ||
Autofocus tracking | ||
Autofocus selectice | ||
Center weighted autofocus | ||
Autofocus multi area | ||
Live view autofocus | ||
Face detect autofocus | ||
Contract detect autofocus | ||
Phase detect autofocus | ||
Total focus points | - | 9 |
Lens | ||
Lens mount type | fixed lens | fixed lens |
Lens zoom range | 28-196mm (7.0x) | 28-140mm (5.0x) |
Max aperture | f/3.0-5.9 | f/3.5-5.5 |
Macro focusing distance | - | 1cm |
Focal length multiplier | 5.8 | 5.8 |
Screen | ||
Display type | Fixed Type | Fixed Type |
Display diagonal | 3" | 2.7" |
Resolution of display | 461k dot | 230k dot |
Selfie friendly | ||
Liveview | ||
Touch friendly | ||
Display tech | Super Clear TFT color LCD | - |
Viewfinder Information | ||
Viewfinder | None | None |
Features | ||
Slowest shutter speed | 4 seconds | 4 seconds |
Maximum shutter speed | 1/2000 seconds | 1/4000 seconds |
Shutter priority | ||
Aperture priority | ||
Manually set exposure | ||
Set white balance | ||
Image stabilization | ||
Inbuilt flash | ||
Flash distance | - | 5.50 m (at Auto ISO) |
Flash options | Auto, On, Off, Red-eye | On, off |
External flash | ||
Auto exposure bracketing | ||
WB bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Supported video resolutions | 1920 x 1080 (30 fps), 640 x 480 (30 fps), 640 x 480 (30 fps), 432 x 320 (30, 240 fps), 224 x 160 (480 fps) | 1920 x 1080 @ 30p, MOV, H.264, Linear PCM1280 x 720 @ 120p, MOV, H.264, Linear PCM1280 x 720 @ 60p, MOV, H.264, Linear PCM1280 x 720 @ 30p, MOV, H.264, Linear PCM |
Maximum video resolution | 1920x1080 | 1920x1080 |
Video data format | H.264 | MPEG-4, H.264 |
Microphone input | ||
Headphone input | ||
Connectivity | ||
Wireless | None | Yes (Wireless) |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental seal | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 176 gr (0.39 lbs) | 193 gr (0.43 lbs) |
Physical dimensions | 102 x 69 x 27mm (4.0" x 2.7" x 1.1") | 123 x 62 x 30mm (4.8" x 2.4" x 1.2") |
DXO scores | ||
DXO All around rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery life | - | 300 images |
Battery format | - | Battery Pack |
Battery ID | NP-110 | - |
Self timer | Yes (2 or 10 seconds, Triple) | Yes (2 or 10 secs, remote) |
Time lapse feature | ||
Storage media | SD/SDHC/SDXC | Internal + SD/SDHC/SDXC card |
Storage slots | One | One |
Retail price | $190 | $280 |