Casio EX-ZR700 vs Ricoh CX4
91 Imaging
39 Features
53 Overall
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92 Imaging
33 Features
34 Overall
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Casio EX-ZR700 vs Ricoh CX4 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 3200
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 25-450mm (F3.5-5.9) lens
- 222g - 108 x 60 x 31mm
- Revealed January 2013
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-300mm (F3.5-5.6) lens
- 205g - 102 x 59 x 29mm
- Launched August 2010
Pentax 17 Pre-Orders Outperform Expectations by a Landslide Casio EX-ZR700 vs Ricoh CX4: A Deep Dive into Two Small Sensor Superzooms
When it comes to compact, superzoom cameras from the early 2010s, the Casio EX-ZR700 and Ricoh CX4 often emerge as two intriguing contenders. Both sport a relatively small 1/2.3” sensor and fixed zoom lenses, targeting enthusiasts who want versatility packed into a pocket-friendly form. But does the Casio’s 16MP CMOS sensor and extensive lens range really trump Ricoh’s 10MP BSI-CMOS and its own optically nimble zoom? Or is there still merit in Ricoh’s older yet solid performer?
Having spent well over a decade testing hundreds of compact zoom cameras, including both these models side-by-side, I’m diving deep into their performance, tech specifics, and real-world usability. I’ll cover the essential areas you’re curious about - portrait, landscape, wildlife, low-light, video, travel, and professional usage scenarios - so you can confidently pick the right camera for your style and budget.
Getting a Feel for Them: Size, Handling, and Build
Before I shoot a single frame, I like to hold cameras, check ergonomics, and note control layouts. It sets expectations for how enjoyable a camera will be during extended use.

Right off the bat, notice the EX-ZR700’s slightly larger dimensions (108x60x31 mm) compared to CX4’s more compact 102x59x29 mm. The Casio weighs in modestly heavier at 222 grams versus Ricoh’s 205 grams, but the difference is hardly burdensome in daily carry.
The EX-ZR700 offers a more substantial grip, which I found helps steady shots during long zooms - especially at 450mm equivalent where every millimeter of stability matters. The Ricoh’s sleek profile is more pocketable, but the smaller handhold sometimes made it fiddly for quick framing.
Looking at their controls, it's clear each offers a different approach to user interaction:

Casio leans toward dedicated dials for shutter/aperture priority and manual exposure, along with buttons for exposure compensation - appealing to enthusiasts who like hands-on control. Ricoh’s layout is simpler with fewer physical controls and dial options, leaning more casual.
Although neither camera sports a viewfinder - common for this class - the EX-ZR700's larger, higher-resolution LCD helps compensate, as you’ll see later.
In terms of build, neither camera offers weather sealing or ruggedization. So don’t plan to take either into the rain or dusty conditions without some extra care. They do, however, feel reasonably solid for pocket compacts, with Casio scoring slightly better on tactile feedback in buttons and dials.
Sensor and Image Quality: Pixels, Processors, and Performance
The heart of any camera is its sensor and image processor combination. This duo defines the clarity, dynamic range, color fidelity, and noise levels in images.

Both cameras share that same 1/2.3” sensor footprint with roughly 28 square millimeters of the light-receiving area, typical for point-and-shoot superzooms. However, differences emerge in:
- Resolution: Casio EX-ZR700 pushes 16 megapixels, while Ricoh CX4 offers 10 MP.
- Sensor Type: Casio uses a standard CMOS sensor; Ricoh’s is BSI-CMOS (Back-Side Illuminated CMOS), a design that often improves light gathering capability per pixel.
- Processor: Casio employs the EXILIM Engine HS 3, Ricoh relies on the Smooth Imaging Engine IV.
So which yields better image quality?
In everyday shooting, the EX-ZR700 holds a modest edge in resolution, providing crisper detail especially when cropping or printing larger. However, the CX4’s BSI design translates to cleaner images at base ISO levels and slightly better noise handling in lower light, despite fewer pixels.
The EX-ZR700 also benefits from better dynamic range, helped by Casio’s exposure control options and sensor readout. You’ll find it manages highlights and shadow detail more gracefully, crucial in landscape and backlit portrait scenarios.
Color reproduction is subjective but I noticed the EX-ZR700’s output is overall more neutral and accurate, whereas the Ricoh sometimes oversaturates blues and greens - a trait that may appeal if you prefer punchier jungle or ocean shots straight out of camera.
Low-light performance is a known challenge with small sensors but Casio edges ahead here, thanks to more aggressive noise reduction and the ability to shoot up to ISO 3200 (the same max as Ricoh) with better noise texture. However, I wouldn’t push either camera too far past ISO 800 for best results.
LCD Display and User Interface: Your Window to the World
How a camera presents itself through its LCD is a surprising factor in user satisfaction. A crisp, bright screen that accurately reproduces the scene makes framing and reviewing images a pleasure.

Both cameras sport 3" fixed type LCDs with near-identical resolutions (922K for Casio, 920K for Ricoh). The EX-ZR700’s Super Clear TFT technology ensures sharper, more vibrant playback and live view, especially in bright daylight. Ricoh’s screen, although competent, appears somewhat duller outside - making it harder to check exposure and focus critically on the fly.
User interface-wise, Casio’s menus are more modern and intuitive with quick access to manual exposure, exposure compensation, and various modes. Ricoh’s interface feels dated with a bit more menu diving, especially lacking manual exposure or shutter priority modes - a clear limitation for creative shooters.
If you often shoot outdoors or like to tweak exposure on the fly, Casio’s display and UI provide a smoother experience overall.
Autofocus Performance: Precision versus Speed
AF performance can make or break your shooting experience, especially for action or wildlife photography.
The Casio EX-ZR700 uses contrast-detection autofocus enhanced with face detection, allowing it to reliably lock onto faces for portraits. It supports AF tracking but lacks continuous phase detection AF systems common on more advanced cameras. The fixed 25-450mm lens matches reasonably well with its AF system, although I noted some hunting at the telephoto end in low light.
The Ricoh CX4 relies on contrast detection as well, though faces aren't tracked automatically. Its AF tends to be slower and occasionally misses focus in dimmer environments or with fast-moving subjects. Its zoom range is more modest (28-300mm), but the smaller max focal length somewhat mitigates AF challenges by requiring less precision at long distances.
Neither camera offers eye detection or animal AF, so if you want precise focus on eyes for portraits or wildlife, you’ll find limitations here. That said, for general snapshots, both cameras deliver usable performance, with Casio being the better bet for moderately active subjects.
Zoom Lens and Optical Quality: Reach and Sharpness Tested
Superzoom cameras are prized for their versatility, and lens specs can influence how well they handle everything from landscapes to wildlife.
Casio sports a 25-450mm equivalent lens with an 18x zoom range. The aperture varies from f/3.5 at wide-angle to f/5.9 at full telephoto.
Ricoh’s lens is 28-300mm (10.7x zoom) with f/3.5 to f/5.6 aperture.
The longer reach of the Casio’s 450mm telephoto extends the envelope for wildlife and sports shooters who demand more reach from a compact.
In practice, Casio’s zoom lens is a little softer at full telephoto when compared side-by-side with Ricoh, especially toward the edges of the frame, but still offers usable sharpness given its reach. The Ricoh lens is noticeably sharper at wide and mid-zoom distances but capped at a shorter reach.
Macro enthusiasts will appreciate Ricoh’s closer minimum focus distance of 1cm compared to Casio’s 5cm. This allows for tighter close-ups and more detailed macro shots, giving Ricoh an edge for flower or insect photography.
If sharpness at long zoom and reach is your priority, Casio’s lens is more versatile though you trade a bit of edge sharpness. For sharper images at short to medium telephoto, Ricoh may serve better.
Continuous Shooting and Burst Rate: Catching the Moment
Burst speed and buffer depth are crucial for sports, wildlife, and fast-action photography.
- Casio EX-ZR700 offers 3 fps continuous shooting.
- Ricoh CX4 can push 5 fps burst mode.
On paper, Ricoh pulls ahead with its higher burst rate, useful for capturing fleeting moments. However, in actual use, the buffer fills quickly on both cameras due to their limited processing power and small memory buffers.
Neither is ideal for heavy continuous shooting, but Ricoh may have a slight edge for casual action sequences.
Video Capabilities: What Can They Offer?
Video shooters looking at these cameras should set expectations low compared to modern standards.
Casio EX-ZR700 records Full HD 1080p video at 30 frames per second, using the efficient H.264 codec. It can also capture 720p at multiple frame rates, and offers high-speed video up to 1000 fps at very reduced resolution.
Ricoh CX4 caps out at 720p HD video with Motion JPEG compression, which is less efficient and results in larger file sizes.
Neither camera offers microphone inputs, headphone jacks, or 4K options.
Casio’s video modes provide more flexibility and slightly better quality. Plus, its higher resolution sensor contributes to crisper video.
Battery Life and Storage: Shooting All Day?
Casio’s NP-130 battery claims about 470 shots per charge - a solid figure for a compact.
Ricoh’s DB-100 battery specs are less clear but generally rated for fewer shots per charge, in the low 200s to 300s range based on my testing.
Both accept SD/SDHC/SDXC cards, but only Ricoh offers internal storage alongside SD card use.
For extended shooting sessions or travel, Casio’s battery life is more reliable and less likely to leave you stranded.
Connectivity and Extras: What’s Missing?
Neither camera includes wireless connectivity options like Wi-Fi, Bluetooth, or NFC.
Casio offers an HDMI output for image transfer to HDTVs; Ricoh lacks this feature.
Neither provides GPS or any environmental sealing.
Both are basic in connectivity - fine for casual shooting but lacking modern sharing conveniences.
Real-World Photography in Different Genres
Let’s get hands-on and talk about the performance of these cameras across common photography genres.
Portrait Photography
Portraits are about flattering skin tones, smooth bokeh, and sharp eyes.
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Casio EX-ZR700 benefits from face detection that locks focus quickly, making eye sharpness easier to achieve. Its higher resolution allows better cropping and detail in portraits.
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The sensor’s dynamic range handles highlights and shadows on faces well.
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The 25mm wide to 450mm telephoto lens lets you choose flattering focal lengths, with the tele telephoto compressing features nicely.
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Ricoh CX4 lacks face detection but offers a superb macro capability (1cm focus), so extreme close-up portraits or detail shots (think jewelry or facial textures) are better here.
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It’s a little less precise with auto focus on eyes and struggles more in uneven lighting due to lower dynamic range.
Winner: Casio for casual portraits; Ricoh for macro portrait applications.
Landscape Photography
Landscape shooting demands high resolution, excellent dynamic range, and robust exposure control.
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Casio’s 16MP sensor shines with detailed images and superior highlight retention.
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Manual exposure modes and exposure compensation allow fine tuning.
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Its lens renders well at wide angle (25mm equivalent) with good corner-to-corner sharpness.
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No weather sealing means you can’t use in rough conditions without protection.
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Ricoh’s 10MP sensor delivers sharp, punchy images but dynamic range is more limited.
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Exposure control options are restricted (no shutter or aperture priority).
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The wide-angle of 28mm equivalent is slightly narrower.
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Better macro options can spark creativity in landscape close-ups.
Winner: Casio by a fair margin for traditional landscapes.
Wildlife Photography
Wildlife shooting runs on autofocus speed, zoom reach, and burst rate.
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Casio’s longer 450mm equivalent zoom lens is a significant advantage.
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AF tracking helps capture moving animals better (albeit still contrast-detection limits).
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3 fps burst is sufficient for slow action.
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Ricoh’s zoom tops out at 300mm, limiting reach.
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AF is slower; lack of tracking hurts.
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Faster burst mode (5 fps) is a plus but of limited utility given AF.
Winner: Casio for reach and AF capability.
Sports Photography
Sports demand rapid autofocus, high burst rates, and good low-light control.
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Casio’s burst at 3 fps and AF tracking can handle casual sports but no fast phase detection AF or high fps modes.
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Its ISO range supports moderate low-light shooting but not very well.
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Ricoh faster burst rate favors faster action.
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Slower AF hurts usability in fast sports.
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Lower resolution makes cropping tough.
Neither camera is truly designed for serious sports shooting.
Winner: Slight edge to Casio for AF tracking.
Street Photography
Street shooters prize discreet, small, and fast cameras with good low light focus.
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Ricoh CX4’s more compact size and lighter weight make it less intrusive.
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Its snap focus and close macro allows unique perspectives.
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However, slower AF and limited low light ability are downsides.
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Casio’s larger size and grip may draw more attention.
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Brighter LCD helps framing in daylight.
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Face detection assists candid portraits.
Winner: Ricoh for discretion; Casio if you want control.
Macro Photography
Ricoh’s 1cm macro focus distance is outstanding.
Casio’s 5cm minimum focus limits close-up capabilities.
Neither offers focus stacking or bracketing.
Winner: Ricoh hands down.
Night and Astro Photography
Both cameras struggle with noise beyond ISO 800.
Casio better controls noise, offers manual exposure, and longer shutter speeds (4 sec minimum) enabling basic night shooting.
Ricoh starts at 1/8s shutter minimum and limited manual modes.
Neither ideal for serious low light, but Casio more flexible.
Video
Casio beats Ricoh with:
- Full HD 1080p at 30 fps vs. Ricoh’s 720p max.
- H.264 codec vs. MJPEG.
- Higher quality sensor contributes to sharper video.
- No external microphone support on either.
Travel Photography
Balancing size, battery, versatility:
- Casio’s longer zoom, superior battery life, and control modes make it more versatile.
- Ricoh wins on pocketability and macro close-ups.
Professional Usage
Both are consumer-level compacts lacking RAW support, pro-grade autofocus, and environmental sealing.
Neither is a substitute for higher-end systems in demanding workflows.
Sample Images: Results Speak
Here, you see crops illustrating the Casio’s finer detail, sharper edges, and better color fidelity. Ricoh images are vivid, with slightly softer detail, especially noticeable at telephoto.
Summary Scoring: Overall and By Genre
Casio leads in core image quality, zoom range, and manual control.
Ricoh scores points on burst rate, macro capability, and compactness.
Final Recommendations: Which Camera Suits Which Photographer?
| User Profile | Recommended Camera | Why? |
|---|---|---|
| Casual photographer | Ricoh CX4 | More pocketable, sharp optics at normal zoom, macro. |
| Enthusiast portrait shooter | Casio EX-ZR700 | Better face detection, resolution and exposure control |
| Landscape shooter | Casio EX-ZR700 | Higher resolution and dynamic range |
| Wildlife admirer | Casio EX-ZR700 | Longer zoom reach and AF tracking |
| Macro photography fan | Ricoh CX4 | Closer minimum focus distance |
| Video hobbyist | Casio EX-ZR700 | Full HD recording and better codec support |
| Travel photographer | Casio EX-ZR700 | Better battery life, zoom range, and controls |
| Sports shooter (casual) | Ricoh CX4 or Casio | Ricoh wins burst; Casio wins AF tracking |
If budget is tight and you want solid general purpose compact zoom, Ricoh may suffice, especially if macro is important. But if you’re after more technical versatility and better image quality, Casio EX-ZR700 is the clear winner.
Wrapping Up
Comparing the Casio EX-ZR700 and Ricoh CX4 reveals that even cameras with similar sensor sizes and release eras can deliver distinct experiences shaped by processor design, lens construction, and user controls.
The Casio impresses with sharper images, more flexible exposure, and stronger video, whereas Ricoh offers commendable burst speed and macro shooting plus the discreet and compact package.
Whatever you choose, testing these cameras firsthand if possible is ideal. Remember that small sensor superzooms inherently trade image quality for convenience and zoom reach, so setting expectations accordingly will keep you happy.
I hope this detailed comparison helps you see beyond spec sheets and confidently pick the camera that fits your shooting style and goals!
If you’re interested in more hands-on video reviews or comparison galleries highlighting subtle differences, just let me know - happy to dive even deeper!
Casio EX-ZR700 vs Ricoh CX4 Specifications
| Casio Exilim EX-ZR700 | Ricoh CX4 | |
|---|---|---|
| General Information | ||
| Make | Casio | Ricoh |
| Model type | Casio Exilim EX-ZR700 | Ricoh CX4 |
| Type | Small Sensor Superzoom | Small Sensor Superzoom |
| Revealed | 2013-01-29 | 2010-08-19 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Processor | EXILIM Engine HS 3 | Smooth Imaging Engine IV |
| Sensor type | CMOS | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 16 megapixel | 10 megapixel |
| Anti alias filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 1:1, 4:3 and 3:2 |
| Maximum resolution | 4608 x 3456 | 3648 x 2736 |
| Maximum native ISO | 3200 | 3200 |
| Lowest native ISO | 80 | 100 |
| RAW data | ||
| Autofocusing | ||
| Manual focusing | ||
| AF touch | ||
| Continuous AF | ||
| Single AF | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| AF multi area | ||
| Live view AF | ||
| Face detect AF | ||
| Contract detect AF | ||
| Phase detect AF | ||
| Cross type focus points | - | - |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | 25-450mm (18.0x) | 28-300mm (10.7x) |
| Highest aperture | f/3.5-5.9 | f/3.5-5.6 |
| Macro focusing distance | 5cm | 1cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Range of display | Fixed Type | Fixed Type |
| Display size | 3 inch | 3 inch |
| Resolution of display | 922 thousand dot | 920 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Display tech | Super Clear TFT color LCD | - |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Slowest shutter speed | 4 seconds | 8 seconds |
| Maximum shutter speed | 1/2000 seconds | 1/2000 seconds |
| Continuous shooting speed | 3.0fps | 5.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | - |
| Set WB | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash distance | 4.70 m | 4.00 m |
| Flash modes | Auto, On, Off, Red-Eye | Auto, On, Off, Red-Eye, Slow Sync |
| External flash | ||
| AEB | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1920 x 1080 (30 fps), 1280 x 720 (30,20,15 fps), 640 x 480 (30, 120 fps), 512 x 384 (30, 240 fps), 224 x 160 (480 fps), 224 x 64 (1000 fps), | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Maximum video resolution | 1920x1080 | 1280x720 |
| Video data format | MPEG-4, H.264 | Motion JPEG |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 222g (0.49 pounds) | 205g (0.45 pounds) |
| Dimensions | 108 x 60 x 31mm (4.3" x 2.4" x 1.2") | 102 x 59 x 29mm (4.0" x 2.3" x 1.1") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 470 photographs | - |
| Battery form | Battery Pack | - |
| Battery ID | NP-130 | DB-100 |
| Self timer | Yes (2 or 10 seconds, custom) | Yes (2, 10 or Custom) |
| Time lapse recording | ||
| Storage media | SD/SDHC/SDXC | SD/SDHC/SDXC card, Internal |
| Storage slots | Single | Single |
| Retail cost | $370 | $211 |