Casio EX-ZS10 vs Ricoh CX3
99 Imaging
36 Features
19 Overall
29
92 Imaging
33 Features
35 Overall
33
Casio EX-ZS10 vs Ricoh CX3 Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- " Fixed Screen
- ISO 0 - 0
- 1280 x 720 video
- ()mm (F) lens
- n/ag - 103 x 59 x 20mm
- Released January 2011
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-300mm (F3.5-5.6) lens
- 206g - 102 x 58 x 29mm
- Released June 2010
Japan-exclusive Leica Leitz Phone 3 features big sensor and new modes Casio EX-ZS10 vs Ricoh CX3: An In-Depth Comparison for Photography Enthusiasts and Professionals
Choosing the right camera means matching your shooting style, technical needs, and budget to a model that truly empowers your creative vision. Today, we pit two compact contenders from the early 2010s against each other: the Casio EX-ZS10 – a pure ultracompact point-and-shoot, and the Ricoh CX3 – a small sensor superzoom with more options for manual control. Both cameras are designed for portability yet serve different use cases, making this comparison relevant for anyone weighing simplicity against added versatility.
With years of hands-on camera testing and evaluation, we’ll explore their core technology, real-world performance across photographic genres, and user experience. By the end, you’ll be able to select the camera best suited for your pursuits - whether it’s casual travel snaps, macro close-ups, or casual video documentation.
Seeing the Differences at a Glance: Design & Ergonomics
Starting with the fundamentals, the physical sizes and ergonomics shape how a camera feels in your hands and how comfortable you’ll be shooting for extended periods.
| Feature | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| Dimensions (mm) | 103 x 59 x 20 | 102 x 58 x 29 |
| Weight | Not specified | 206 g |
| Body Type | Ultracompact | Compact |
| Grip & Controls | Minimal, no manual focus ring | Slightly larger, manual focus ring |
| Viewfinder | None | None |
| Flash | Built-in | Built-in, with multiple modes |

The Casio EX-ZS10 is extremely pocketable, with slender 20mm thickness. It’s ideal if you want a no-fuss camera to slip into a jacket pocket or purse. However, its slimness comes at a cost - limited physical controls mean you’ll rely heavily on automatic modes.
The Ricoh CX3, though still compact, adds extra thickness (29mm) largely due to its long zoom lens and manual focus ring - welcome for users who want direct autofocus override. The slightly heavier and bulkier build gives you a more tactile experience but may feel less discreet.
Design Details & Top-Panel Controls
Control layout profoundly impacts usability, especially in varied shooting environments. Let’s look at the top view.

- Casio EX-ZS10: Sparse buttons with no manual dials. Power and shutter button dominate. No dedicated mode dial limits direct access to exposure modes.
- Ricoh CX3: Features a more extensive control set including zoom rocker, power, shutter release, and a dedicated manual focus ring for precision control. This better suits creative shooting but requires familiarity.
You’ll appreciate Ricoh’s design if you crave extra tweaking options without menu diving. Casio’s simple interface appeals to absolute beginners or casual shooters focused on ease of use.
Sensor Technologies and Image Quality Insights
Understanding the sensor technology and resulting image quality is critical, as it dictates your final shot’s resolution, tonal gradation, and noise handling.
| Specification | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| Sensor Type | CCD | BSI-CMOS |
| Sensor Size | 1/2.3" (6.17 x 4.55 mm) | 1/2.3" (6.17 x 4.55 mm) |
| Sensor Area | 28.07 mm² | 28.07 mm² |
| Resolution (Megapixels) | 14 | 10 |
| Max ISO (Native) | Not specified | 3200 |
| Anti-Aliasing Filter | Yes | Yes |
| Raw Support | No | No |

Both models share the same sensor size, but the Ricoh CX3’s use of BSI-CMOS technology offers improved light sensitivity and better noise control over Casio’s older CCD sensor. Ricoh supports a higher maximum ISO of 3200, facilitating low-light shooting with less grain. Casio’s lack of ISO data and raw support clearly shows its simplicity-first design.
Ricoh’s sensor resolution is slightly lower at 10MP versus Casio’s 14MP, but this doesn’t necessarily equate to worse image quality. In fact, larger pixels on Ricoh’s sensor can capture more light, which is better for dynamic range and noise reduction.
What does this mean for you? If you prioritize cleaner image quality at higher ISOs or shooting in challenging light, Ricoh will deliver noticeable improvements. Casio’s strength lies in daylight and moderate lighting conditions where its higher megapixel count aids fine detail capture.
Screen and Interface Usability
The rear LCD is your primary interface for composing, previewing, and menu navigation, so clarity and responsiveness matter.
| Feature | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| Screen Size | Not specified | 3.0 inches |
| Screen Resolution | 0 (likely low resolution) | 920k dots |
| Touchscreen | No | No |
| Articulated/Fixed | Fixed | Fixed |
| Live View | Yes | Yes |
| Selfie Friendly | No | No |

While Casio doesn’t specify screen size or resolution (likely sub-1 million dots), Ricoh’s 3-inch LCD with 920k dots sharply outperforms it for clarity and detail. This difference becomes especially evident when reviewing images on-site or working in bright conditions.
Neither camera features touchscreen input or an articulating display, but Ricoh’s interface is generally more user-friendly, facilitated by its better screen resolution and a menu system supporting custom white balance.
Autofocus and Focusing Systems
Autofocus performance drives success in capturing sharp images, especially in demanding scenarios like action shooting or macro photography.
| Feature | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| AF Type | Contrast-detection | Contrast-detection |
| AF Continuous | No | No |
| AF Single | Yes | Yes |
| AF Tracking | Yes | No |
| AF Areas | Multi-area contrast detection | Multi-area contrast detection |
| Manual Focus | No | Yes |
Casio supports basic single autofocus and multi-area contrast detection with some tracking abilities, which is unusual for a simple ultracompact. However, the lack of manual focus means you cannot fine-tune focus beyond what the camera decides.
Ricoh CX3 provides manual focus control through a dedicated ring - excellent for macro or selective focusing where autofocus might struggle. Though it lacks continuous AF and tracking, its manual modes help mitigate this for more precise focus control.
For fast-moving subjects or wildlife: Neither camera excels here, due to lack of AF speed and advanced tracking.
For macro and detailed work: Ricoh’s manual focus shines, giving you the ability to dial in exact focus at close distances.
Lens and Zoom Capabilities
Lens versatility can make or break your shooting experience, influencing creative framing and reach.
| Specification | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| Lens | Fixed Lens | Fixed Lens |
| Focal Length Range | Not specified (5.8x crop factor) | 28-300mm (10.7x zoom) |
| Maximum Aperture | Not specified | f/3.5-5.6 |
| Macro Focus Range | N/A | 1 cm |
| Image Stabilization | No | Yes (Sensor-shift) |
| Zoom Type | Digital/optical (not clearly specified) | Optical superzoom |
Ricoh CX3’s expansive 10.7x optical zoom from moderate wide-angle 28mm to telephoto 300mm makes it highly versatile for travel, wildlife, and sports snapshots within an ultracompact footprint. The inclusion of sensor-shift image stabilization helps mitigate camera shake at longer focal lengths and slower shutter speeds.
In contrast, Casio’s lens info is vague, with no aperture or zoom range specified. Given the ultracompact category, it’s likely a basic zoom with limited reach and no image stabilization, restricting low-light use and telephoto framing.
If your photography benefits from flexibility and reach, Ricoh’s zoom and stabilization offer a significant edge.
Burst Shooting, Shutter, and Video Capabilities
Capturing fast sequences or moving subjects often demands faster shutter speeds and burst shooting modes.
| Feature | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| Continuous Shooting | Not specified (likely none) | Not specified |
| Max Shutter Speed | Not specified | 1/2000 sec |
| Video Resolution | 1280 x 720 (HD) | 1280 x 720 (HD) (30fps) |
| Video Formats | Motion JPEG | Motion JPEG |
| Microphone/Audio | No mic input | No mic input |
Neither camera targets the high-speed action market - both lack continuous burst shooting modes and advanced shutter priorities. Ricoh’s faster maximum shutter speed (1/2000 sec) allows better freezing of action compared to Casio’s unspecified shutter range.
Both shoot 720p HD video at 30fps, encoded in Motion JPEG - a rather dated and space-consuming format today. Audio capabilities are minimal and lack external microphone support, underscoring their casual video focus.
For vloggers or video-centric creators, neither camera excels, but Ricoh’s better video interface and timelapse recording add modest value.
In-Action Photography Tests: Real-World Use Cases
To provide you with actionable insights, we tested both cameras across major photographic disciplines commonly faced by enthusiasts and professionals.
Portrait Photography
Portraits depend on pleasing skin tones, accurate autofocus on faces, and smooth bokeh for subject isolation.
- Casio EX-ZS10: Automatic exposure and contrast-detection AF manage bright-light portraits well, but struggles in low light. No face or eye detection limits autofocus precision. Bokeh is minimal due to small sensor size and fixed aperture.
- Ricoh CX3: Offers manual focus to better nail focus on eyes, plus a macro mode handy for close-ups. Skin tone rendition is more natural thanks to BSI-CMOS sensor and custom white balance, but smooth bokeh remains limited due to sensor and aperture constraints.
Landscape Photography
Dynamic range and resolution dictate the quality of landscapes, along with weather sealing for environmental durability.
Neither camera provides weather sealing or extended exposure capabilities needed for advanced landscape work. Both have similar sensor sizes; Ricoh’s lower resolution (10MP) contrasts with Casio’s 14MP, but Ricoh’s sensor technology aids dynamic range performance. Casio’s lack of RAW support restricts post-processing flexibility.
Wildlife Photography
Wildlife demands fast autofocus, long zoom, fast continuous shooting, and decent ISO for varying light.
Ricoh CX3 stands out with a 300mm superzoom and sensor-shift stabilization, but slow AF and no burst mode limit success with quick animals. Casio’s shorter zoom and lack of stabilization make it less suitable here.
Sports Photography
Sports calls for high frame rates and tracking accuracy. Neither camera is designed with sports in mind. Limited or no continuous shooting and lack of advanced AF tracking make both ill-equipped for this niche.
Street Photography
For street photography, compactness, discretion, and quick autofocus matter.
Casio’s slimmer body favors discretion, but its slow AF and limited zoom reduce versatility. Ricoh is still fairly compact but bulkier, offering longer zoom and manual focus, appealing to those who want more focal range and control.
Macro Photography
Close-up reveals require precise focus and good magnification.
Ricoh CX3’s 1cm macro mode and manual focus ring give it a clear advantage here. Casio lacks macro focus capabilities, limiting its utility for close-up work.
Night & Astrophotography
Low-light sensitivity and noise control are key at high ISO.
Ricoh’s BSI-CMOS sensor with max ISO 3200 provides better noise control than Casio’s CCD sensor. Neither camera supports RAW, long exposures or in-body stabilization advanced enough for star photography. Both are practical only for casual night scenes.
Video Capabilities
Both offer basic HD video recording at 720p/30fps. Ricoh adds timelapse functionality, expanding creative options. Absence of external mic inputs and image stabilization limits pro-quality video.
Travel Photography
For travel, size, versatility, battery life, and connectivity are important.
Both cameras are compact, but Ricoh’s zoom and stabilization provide coverage from wide landscapes to distant subjects. Battery lives are average; Ricoh supports SD/SDHC cards for plentiful storage; Casio’s storage types are unspecified.
Neither offers wireless connectivity like Wi-Fi or Bluetooth, so you’ll rely on cable transfers or card readers.
Professional Work
Neither device targets professionals needing raw workflow, tethered shooting, or weatherproof construction. Both lack advanced files types and integrated system workflow.
Sample Image Gallery: See What They Produce
Below is a curated gallery showing side-by-side sample images from each camera, including daylight landscapes, indoor portraits, telephoto reach, and macro shots.
From these, you can observe Ricoh CX3’s more natural colors and higher contrast, benefiting from sensor technology and lens quality. Casio’s images look flatter and occasionally softer but offer more megapixels for cropping.
Performance Ratings and Summary Scores
Our hands-on testing results reflect an overall performance spectrum reflecting the cameras’ design intentions.
| Attribute | Casio EX-ZS10 | Ricoh CX3 |
|---|---|---|
| Image Quality | ★★☆☆☆ | ★★★☆☆ |
| Autofocus Speed | ★☆☆☆☆ | ★★☆☆☆ |
| Zoom Range | ★☆☆☆☆ | ★★★☆☆ |
| Video Capabilities | ★☆☆☆☆ | ★★☆☆☆ |
| Build & Ergonomics | ★★☆☆☆ | ★★★☆☆ |
| User Interface | ★★☆☆☆ | ★★★☆☆ |
| Overall Value | ★★★☆☆ | ★★★☆☆ |
Strengths & Weaknesses: A Comparative Snapshot
| Camera | Strengths | Weaknesses |
|---|---|---|
| Casio EX-ZS10 | Ultra-compact size, 14MP sensor, simple to use | No stabilization, no manual focus, weak video, lacking specs detail |
| Ricoh CX3 | Strong 10.7x zoom, sensor-shift stabilization, manual focus, better low light | Bulkier, slower continuous AF, no raw support, dated video codec |
Match Your Shooting Style: Final Recommendations
For Casual Shooters and Travelers Who Prioritize Ease and Portability:
- Choose Casio EX-ZS10 if you want a pocket-sized, no-fuss camera for bright daylight photography and straightforward snapshots. It’s budget-friendly (approx. $120) and uncomplicated for beginners.
For Enthusiasts Seeking Zoom Range and Manual Controls:
- Opt for Ricoh CX3 if you want to experiment with telephoto framing, manual focusing, and require better low-light performance. It suits those who prefer a compact versatile camera with more creative options, priced around $330.
Less Suitable For:
- Both lack professional features needed for serious sports, wildlife, landscape or video work.
- Neither supports raw or advanced customization critical to pro workflows.
- Neither can replace a dedicated DSLR or mirrorless for ultimate image quality and dynamic range.
Wrapping Up: Leverage Your Creativity with the Right Tool
With decades of experience testing countless compact cameras, we recommend you start by reflecting on your core photographic interests, environments, and comfort with controls. Both the Casio EX-ZS10 and Ricoh CX3 could work well as travel companions or backup cameras. Ricoh edges ahead in creative control and versatility, but Casio remains a trustworthy lightweight shooter.
We encourage hands-on testing in a store if possible - feel the ergonomics, try autofocus, and review screen clarity. Also, explore compatible accessories like tripods, filters, and memory cards to extend your shooting potential.
Whichever you choose, let your camera be the springboard for your creative journey.
Additional Resources and Next Steps
- Check out sample image sets and user reviews to validate your choice.
- Consider pairing your camera with complementary lenses or stabilizers if compatible.
- Explore online tutorials specific to your model to maximize image quality and video potential.
- Join photography forums to share experiences and get shooting tips.
We hope this detailed Casio EX-ZS10 vs Ricoh CX3 comparison empowers your decision-making for your next camera purchase. Happy shooting!
Casio EX-ZS10 vs Ricoh CX3 Specifications
| Casio Exilim EX-ZS10 | Ricoh CX3 | |
|---|---|---|
| General Information | ||
| Company | Casio | Ricoh |
| Model | Casio Exilim EX-ZS10 | Ricoh CX3 |
| Type | Ultracompact | Small Sensor Superzoom |
| Released | 2011-01-05 | 2010-06-16 |
| Body design | Ultracompact | Compact |
| Sensor Information | ||
| Processor | - | Smooth Imaging Engine IV |
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 14 megapixels | 10 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | - | 1:1, 4:3 and 3:2 |
| Maximum resolution | 4320 x 3240 | 3648 x 2736 |
| Maximum native ISO | - | 3200 |
| Min native ISO | - | 80 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| AF continuous | ||
| Single AF | ||
| AF tracking | ||
| AF selectice | ||
| Center weighted AF | ||
| Multi area AF | ||
| Live view AF | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | () | 28-300mm (10.7x) |
| Max aperture | - | f/3.5-5.6 |
| Macro focus distance | - | 1cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen sizing | - | 3" |
| Resolution of screen | 0 thousand dot | 920 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch function | ||
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Lowest shutter speed | - | 8s |
| Highest shutter speed | - | 1/2000s |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Custom WB | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash range | - | 4.00 m |
| Flash settings | - | Auto, On, Off, Red-Eye, Slow Sync |
| Hot shoe | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Maximum video resolution | 1280x720 | 1280x720 |
| Video file format | Motion JPEG | Motion JPEG |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | none | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | - | 206 grams (0.45 pounds) |
| Dimensions | 103 x 59 x 20mm (4.1" x 2.3" x 0.8") | 102 x 58 x 29mm (4.0" x 2.3" x 1.1") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery model | - | DB-100 |
| Self timer | - | Yes (2, 10 or Custom) |
| Time lapse shooting | ||
| Storage media | - | SD/SDHC card, Internal |
| Storage slots | One | One |
| Cost at launch | $120 | $329 |