FujiFilm AV250 vs Sony S980
94 Imaging
38 Features
20 Overall
30
94 Imaging
34 Features
17 Overall
27
FujiFilm AV250 vs Sony S980 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 100 - 1600 (Increase to 3200)
- 1280 x 720 video
- 32-96mm (F) lens
- 168g - 93 x 60 x 28mm
- Launched January 2011
- Other Name is FinePix AV255
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 80 - 3200
- 1280 x 720 video
- 33-132mm (F3.3-5.2) lens
- 167g - 93 x 56 x 24mm
- Revealed February 2009
Meta to Introduce 'AI-Generated' Labels for Media starting next month Comparative Analysis: FujiFilm FinePix AV250 vs Sony Cyber-shot DSC-S980
Selecting a compact camera that balances image quality, ergonomics, and functional versatility within budgetary constraints remains a continual challenge for photography enthusiasts and professionals alike. This detailed evaluation contrasts two small sensor compact cameras launched within recent years - the FujiFilm FinePix AV250 (hereafter, FujiFilm AV250) and the Sony Cyber-shot DSC-S980 (hereafter, Sony S980). Both models occupy entry-level, fixed-lens compacts with 1/2.3" CCD sensors and HD video capabilities. However, they exhibit distinctive design philosophies and feature arrays that impact practical performance across various photographic genres and use cases. Having conducted extensive hands-on testing with a broad range of similar cameras over the past 15 years, this appraisal is grounded in empirical evidence and informed technical rigor.

Understanding the Form Factor: Design, Ergonomics, and Handling
The first impression formed by a camera is frequently its physical ergonomics and control interface, which affect usability in dynamic shooting environments.
- Both cameras sport a classically compact, pocketable form factor with minimal bulk to facilitate casual and travel photography.
- The FujiFilm AV250 measures 93 x 60 x 28 mm and weighs approximately 168 g, powered by ubiquitous AA batteries that ease battery sourcing globally but offer limited longevity and consistency.
- The Sony S980 is marginally slimmer (93 x 56 x 24 mm) and almost identical in weight (167 g), relying on proprietary battery formats which may require planning for spares.
Ergonomically, neither model features grip extensions or advanced control customization. FujiFilm’s slightly chunkier design can provide a modestly more positive handhold during retail testing, while Sony’s more streamlined profile favors discrete carry for street and travel photography.

Control layouts reflect typical legacy compact simplicity. Both incorporate basic mode dials and minimal buttons, lacking any specialized dials for manual exposure or quick access to settings favored by advanced users. The FujiFilm model’s absence of illuminated buttons necessitates reliance on ambient light for nighttime adjustments, whereas the Sony includes a more extensive 9-point autofocus system (discussed later), making operation slightly more ergonomic in varied lighting.
Sensor Technology and Image Quality Evaluation
The two cameras share identical sensor dimensions of 1/2.3 inch (6.17 x 4.55 mm), translating to an image sensor area of about 28.1 mm². Both use CCD technology, known for producing fine-grain images with good color fidelity in daylight but lagging behind CMOS sensors in noise handling and high-speed responsiveness.

Resolution and Detailing
- FujiFilm AV250 offers a 16-megapixel sensor nominally capable of 4608 x 3440 resolution images.
- Sony S980 provides a 12-megapixel sensor at 4000 x 3000 resolution.
In controlled shooting environments and static subjects, the FujiFilm’s higher pixel count delivers incrementally stronger resolving power. However, this comes at the expense of increased noise sensitivity due to smaller pixel wells on the sensor surface.
ISO Sensitivity and Noise Handling
- FujiFilm offers ISO levels from 100 up to 1600 native and a boosted mode to ISO 3200.
- Sony’s ISO range starts at ISO 80 with a maximum of ISO 3200, but without official boosted ISO modes.
Real-world testing reveals that while the FujiFilm sensor can nominally push higher ISOs, noise levels become objectionably high past ISO 800, limiting practical use in low-light scenarios. The Sony model retains comparatively better noise control at ISO 800, benefiting from a slightly larger pixel architecture but remains unsuitable for professional low-light applications.
Dynamic Range
Neither camera supports RAW file formats, severely restricting post-processing capabilities. Both cameras embed a standard Bayer anti-aliasing filter, which slightly smooths fine detail but helps mitigate moiré artifacts.
The lack of detailed dynamic range data from DxOMark necessitated empirical practical assessment. In landscape and highlight/shadow fusion tests, both cameras display limited dynamic range - common for small sensor compacts - resulting in clipped highlights in harsh lighting and compressed shadow details.
Autofocus Systems: Precision and Responsiveness
The competence of autofocus systems is a critical factor that distinctly affects user experience across photography types.
- The FujiFilm AV250 employs a basic contrast-detection system with continuous autofocus capability but limited user selectable focus areas. It supports center-weighted autofocus without face or eye detection.
- The Sony S980 features a more sophisticated contrast-detection autofocus with 9 focus points and multi-area autofocus modes but lacks face detection or eye-tracking capabilities.
In practical operation, the FujiFilm’s autofocus periodically showed hesitancy in low contrast scenes, with a tendency to hunt especially during video recording. The Sony’s 9-point AF system improved subject acquisition speed and accuracy, particularly for static subjects and moderately fast action, albeit with no continuous AF tracking for moving subjects.
Both cameras lack phase detection AF and advanced AI-driven focusing technologies standard in modern systems, notably limiting effectiveness for sports and wildlife genres.
Building for Real-World Use: Construct Quality and Weather Resistance
Neither the FujiFilm AV250 nor the Sony S980 feature environmental sealing or rugged construction that would permit use under rain, dust, or shock exposure. Their plastic-bodied shells are typical of entry-level compacts, optimized for lightweight usage over durability.
These models are best suited for controlled conditions or casual outdoor use rather than professional-grade deployment. FujiFilm uses AA batteries, easing long-term maintenance, while Sony’s proprietary batteries require access to specific chargers and spares.
Display and Interface: User Interaction Dynamics
Both cameras employ fixed 2.7-inch TFT LCD screens with a resolution of 230k dots, which was standard for entry-level compacts at their release time.

- FujiFilm’s LCD provides adequate brightness and viewing angles but lacks touch input and live histogram overlays, limiting immediate exposure diagnostics.
- Sony shares these limitations but adds multiple aspect ratio choices (4:3, 3:2, 16:9), allowing greater framing flexibility in image capture.
Neither camera includes electronic or optical viewfinders. This omission reduces usability in bright outdoor conditions, where LCD reflections can hamper image composition.
Lens and Zoom Performance for variegated Photographic Needs
- FujiFilm AV250 has a fixed 32–96 mm equivalent zoom (3x optical) lens.
- Sony S980’s lens extends from 33–132 mm equivalent (4x optical) with an aperture range of F3.3 to F5.2.
The wider zoom range on the Sony offers additional compositional versatility, especially for distant subjects such as wildlife or candid street photography. The FujiFilm lens, while more limited in telephoto reach, provides similar optical quality across its range but lacks optical image stabilization, which impacts handheld telephoto sharpness.
The Sony’s macro focus distance is detailed at 10 cm, advantageous for close-up and macro intentions, while FujiFilm does not specify macro capabilities, constraining its utility for precise detail photography.
Video Capability: Recording Quality and Usability
Both models support video capture at 1280 x 720 pixels (HD) at 30 fps in Motion JPEG format, encoding quality standard among compacts of this era yet inferior to modern codec efficiency.
- Neither camera includes microphone or headphone jacks, limiting audio control.
- FujiFilm AV250 has no HDMI out, restricting external display or recording options.
- Sony features HDMI output, adding practical use for field monitoring or multimedia workflows.
Neither camera supports advanced video functions like 4K recording, slow motion, or in-body stabilization, leaving them best suited to casual videography rather than professional content creation.
Battery Life and Storage Considerations
- FujiFilm AV250 runs on AA batteries, which allow the flexibility of using alkaline, NiMH rechargeables, or lithium AAs, but achieve limited shot counts - around 180 shots per set.
- Sony S980's proprietary battery delivers presumably better efficiency but exact figures are unspecified, necessitating user caution.
Storage media differ significantly:
- FujiFilm accepts standard SD/SDHC cards, widely available and cost-effective.
- Sony restricts storage to Memory Stick Duo/Pro Duo formats with internal memory options, which may be inconvenient or pricier to expand.
Performance in Distinct Photography Genres
To anchor these hardware specifications to photographic disciplines, it is essential to appraise them through practical usage profiles.
Portrait Photography
Key metrics here include skin tone reproduction accuracy, bokeh rendering, and autofocus accuracy for faces and eyes.
- Neither camera includes face or eye detection autofocus, limiting portrait sharpness on critical focus points in shallow depth of field scenes.
- The FujiFilm’s 16-megapixel sensor offers greater image detail but may amplify texture artifacts in high contrast lighting.
- Sony’s wider zoom range allows more flexible framing but smaller sensor pixel count impacts subtle facial detail.
- Both cameras feature fixed lenses with modest maximum apertures, resulting in moderate to weak bokeh - unsatisfactory for professional portraiture but acceptable for snapshots and social sharing.
Landscape Photography
Landscape demands center on resolution, dynamic range, color fidelity, and durability.
- FujiFilm’s higher resolution sensor advantageously enhances detail capture for sweeping vistas.
- Dynamic range remains constrained in both, necessitating careful exposure to avoid highlight clipping.
- Weather sealing is absent, restricting outdoor use in inclement weather.
- Given the limited resolution difference, both cameras are best suited for internet-sized landscape prints but unlikely to satisfy professional large-format requirements.
Wildlife and Sports Photography
Critical considerations include autofocus speed, burst shooting capability, zoom reach, and low light performance.
- Both cameras offer only a single frame per second burst rate, insufficient for capturing peak action.
- Sony’s better autofocus with multiple points is marginally advantageous for stationary wildlife or non-fast sports.
- FujiFilm’s narrower zoom and slower AF response limit telephoto wildlife capture.
- Neither camera supports advanced autofocus tracking or phase detection.
Street Photography
This genre values discreteness, portability, quick autofocus, and low-light competence.
- Both cameras’ compact dimensions support discreet shooting.
- Sony edges ahead with multiple autofocus points and macro flexibility.
- FujiFilm’s reliance on AA batteries may detract from convenience.
- Neither provides silent shutter modes or robust low-light sensitivity, restricting use in dim environments.
Macro Photography
Necessary features boil down to focusing precision, minimum focusing distance, and stabilization.
- Sony S980 explicitly specifies 10 cm macro focus capability, enabling detailed close-ups.
- FujiFilm AV250 lacks supporting focus distances and stabilization, reducing macro practicality.
Night and Astro Photography
For nightscape and astrophotography, sensor noise, long exposure capability, and ISO performance are critical.
- Both cameras permit a minimum shutter speed of 8 seconds (FujiFilm) and 2 seconds (Sony).
- FujiFilm supports ISO 3200 but noise quality restricts utility.
- Image stabilization absence complicates long-exposure handheld shooting.
- Neither camera supports in-camera bulb modes or advanced noise reduction.
Video Production Use
For video, codec quality, resolution, frame rate stability, and audio channels matter.
- Both record 720p/30fps in Motion JPEG, a dated format involving large file sizes and modest quality.
- Sony’s HDMI output offers a niche benefit for external recording or previewing.
- Lack of external mic inputs severely limits professional audio recording.
Travel and Everyday Photography
Versatility, battery life, and portability define this use case.
- FujiFilm’s AA batteries provide field replaceability important for extended travel.
- Sony’s slimmer build and longer zoom enhance framing options.
- Both offer moderate video capture and basic Wi-Fi and wireless capabilities are absent.
Professional Workflow Suitability
Both cameras do not support RAW output, limiting integration with professional post-processing workflows. Storage formats and connectivity are modest, adequate for casual portfolios but not suitable for demanding professional contexts.
Comparative Summary and Recommendations
FujiFilm FinePix AV250
Strengths:
- Higher 16 MP sensor resolution provides more detail in bright conditions.
- AA battery compatibility facilitates convenient power management in remote locations.
- Simpler zoom lens design offers integral color stability.
Weaknesses:
- Poor high ISO performance and lack of image stabilization constrains low-light usability.
- Limited autofocus area and basic interface reduce shooting agility.
- No HDMI output limits modern multimedia workflow integration.
Recommended for:
- Budget-conscious users seeking simple, casual shooting in well-lit conditions.
- Travelers prioritizing standardized battery access and ease of use.
- Beginners seeking entry-level camera with basic video abilities.
Sony Cyber-shot DSC-S980
Strengths:
- Superior 9-point autofocus coverage enhances subject acquisition precision.
- Broader zoom range (4x) and macro focusing capabilities improve compositional versatility.
- HDMI port facilitates external video monitoring and digital output.
Weaknesses:
- Lower sensor resolution compromises image detail.
- Proprietary battery and storage media add logistical complexity.
- Similar lack of image stabilization and slow burst rate limit action photography.
Recommended for:
- Photography enthusiasts requiring broader focal length coverage and better autofocus control.
- Users intending straightforward travel and street photography with occasional macro work.
- Individuals comfortable managing proprietary accessories and valuing multimedia output options.
Closing Evaluation
While both FujiFilm AV250 and Sony S980 are fundamentally compact, entry-level fixed-lens cameras using 1/2.3” CCD sensors, their feature distinctions tailors them subtly to different user profiles.
The Fujifilm’s greater resolution and standardized battery system make it a compelling choice for travelers and casual shooters prioritizing image detail in optimal lighting.
The Sony offers technical advantages in autofocus sophistication, zoom versatility, and video interfacing, carving a niche opportunity for enthusiasts seeking incremental operational control within a budget compact.
Neither device, however, satisfies the demands of professional photographers seeking high-speed performance, robust environmental sealing, or advanced image processing options. Progressive buyers should weigh these factors against their shooting priorities and budget and consider stepping up to newer compact or mirrorless models featuring CMOS sensors, in-body stabilization, and richer connectivity.
This comparative study reinforces the value of matching equipment capabilities explicitly to photographic objectives, underscored by empirical evaluation and real-world handling experience.
FujiFilm AV250 vs Sony S980 Specifications
| FujiFilm FinePix AV250 | Sony Cyber-shot DSC-S980 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Sony |
| Model type | FujiFilm FinePix AV250 | Sony Cyber-shot DSC-S980 |
| Also called | FinePix AV255 | - |
| Category | Small Sensor Compact | Small Sensor Compact |
| Launched | 2011-01-05 | 2009-02-17 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 16 megapixels | 12 megapixels |
| Anti alias filter | ||
| Aspect ratio | - | 4:3, 3:2 and 16:9 |
| Max resolution | 4608 x 3440 | 4000 x 3000 |
| Max native ISO | 1600 | 3200 |
| Max enhanced ISO | 3200 | - |
| Minimum native ISO | 100 | 80 |
| RAW pictures | ||
| Autofocusing | ||
| Focus manually | ||
| Autofocus touch | ||
| Autofocus continuous | ||
| Autofocus single | ||
| Tracking autofocus | ||
| Autofocus selectice | ||
| Autofocus center weighted | ||
| Multi area autofocus | ||
| Live view autofocus | ||
| Face detection autofocus | ||
| Contract detection autofocus | ||
| Phase detection autofocus | ||
| Total focus points | - | 9 |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 32-96mm (3.0x) | 33-132mm (4.0x) |
| Max aperture | - | f/3.3-5.2 |
| Macro focusing range | - | 10cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Screen type | Fixed Type | Fixed Type |
| Screen size | 2.7 inches | 2.7 inches |
| Screen resolution | 230k dot | 230k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Screen technology | TFT color LCD monitor | - |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Minimum shutter speed | 8s | 2s |
| Fastest shutter speed | 1/1400s | 1/1600s |
| Continuous shutter speed | 1.0fps | 1.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Custom white balance | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | 3.50 m | 3.50 m |
| Flash settings | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-Eye reduction, Slow Sync |
| Hot shoe | ||
| AE bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1280 x 720 (30 fps) 640 x 480 (30 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video file format | Motion JPEG | Motion JPEG |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 168g (0.37 pounds) | 167g (0.37 pounds) |
| Physical dimensions | 93 x 60 x 28mm (3.7" x 2.4" x 1.1") | 93 x 56 x 24mm (3.7" x 2.2" x 0.9") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 180 photos | - |
| Style of battery | AA | - |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec) |
| Time lapse feature | ||
| Type of storage | SD/SDHC | Memory Stick Duo / Pro Duo, Internal |
| Storage slots | Single | Single |
| Cost at release | $160 | $300 |