FujiFilm AX350 vs Olympus Tough-3000
94 Imaging
38 Features
16 Overall
29


94 Imaging
34 Features
26 Overall
30
FujiFilm AX350 vs Olympus Tough-3000 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 1600 (Push to 3200)
- 1280 x 720 video
- 33-165mm (F3.3-5.9) lens
- 168g - 93 x 60 x 28mm
- Announced January 2011
- Additionally referred to as FinePix AX355
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 64 - 1600
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-102mm (F3.5-5.1) lens
- 159g - 96 x 65 x 23mm
- Launched January 2010
- Other Name is mju Tough 3000

FujiFilm AX350 vs Olympus Tough-3000: Compact Camera Showdown for the Enthusiast Photographer
In my 15+ years testing and reviewing cameras, I’ve found that choosing the right compact camera often boils down to balancing physical design, image quality, and the real-world shooting scenarios you envision. Today, we're diving deep into two budget-friendly compacts from a previous generation that still hold lessons for anyone looking for a straightforward, no-frills travel or casual camera: the FujiFilm FinePix AX350 and the Olympus Stylus Tough-3000.
Both were launched around 2010-2011, boasting a 1/2.3" sensor, fixed lenses, and modest feature sets. Yet, their philosophies couldn't be more different. The FujiFilm AX350 is a typical small-sensor compact with a long zoom, aimed at casual shooters wanting versatility without bells and whistles. The Olympus Tough-3000 takes a rugged, waterproof approach, designed to capture your adventures under the toughest conditions.
Below, I unpack each model's core characteristics, supported by hands-on testing insights, to help you decide which could serve as a trusty photographic companion today - or simply understand how each performed in its era with enduring lessons for modern compact buyers.
First Impressions: Size, Handling, and Design
When I first handled these cameras side-by-side, the physical contrasts were revealing of their priorities.
The FujiFilm AX350 weighs 168g and measures a compact 93x60x28mm, sporting a traditional rectangular profile with a plastic mold typical of budget compacts. Its grip is minimal; the camera surfaces are mostly flat, giving little in the way of anchor points for confident handheld shooting. The lack of any ruggedization or grip texturing means you need a firm hand or strap in tougher conditions.
By contrast, the Olympus Tough-3000 is slightly lighter at 159g and surprisingly slim at 96x65x23mm, noticeably sleeker yet ruggedized. Its body is waterproof, shock-resistant, and even freezeproof, with a textured rubberized grip area that feels secure even with wet or gloved hands. It felt ideal for outdoor expeditions, poolside use, and action shots without worry about damaging the camera.
Looking down from above, the control layouts also tell their stories:
The FujiFilm AX350’s top plate is sparse with just a basic mode dial and shutter release, lacking direct access to manual controls, which is indicative of its fully automatic orientation. The sole dial is small and a bit fiddly, challenging users who want quick setting changes.
Meanwhile, the Olympus Tough-3000 opts for a simplified layout too but adds a ruggedized shutter button with a more tactile feel. Though still no manual exposure modes, its switches and ports feature sealing gaskets essential for waterproofing, signaling its adventure-ready character.
Takeaway: If you prize a tough, outdoorsy camera that can take a beating and remain operable in harsh environments, the Tough-3000 wins out. The AX350 feels more like an everyday compact better suited for casual snapshots in controlled settings.
Sensor and Image Quality: Evaluating the Heart of the Cameras
Both cameras rely on 1/2.3" CCD sensors - a common small sensor size in compacts at that time - but their sensor resolutions and imaging pipelines differ.
-
FujiFilm AX350:
- 16MP resolution (4608 x 3440 max)
- CCD sensor measuring 6.17 x 4.55 mm (~28.07 mm²)
- Max ISO 1600 (boosted 3200)
- Anti-aliasing filter present
- No RAW support
-
Olympus Tough-3000:
- 12MP resolution (3968 x 2976 max)
- CCD sensor measuring 6.08 x 4.56 mm (~27.72 mm²)
- Max ISO 1600, min ISO 64
- Anti-aliasing filter present
- No RAW support
While the FujiFilm AX350’s higher megapixel count sounds like an advantage, in practical shooting I found the output to be somewhat noisier and less sharp at equivalent ISOs when compared to the Tough-3000. The Fuji’s sensor has a slightly larger diagonal measurement but the difference is negligible in real-world usage.
The Olympus Tough-3000 benefits from its TruePic III image processor, which handles noise reduction and color rendering with modest but discernible finesse. The Tough-3000 also offers a lower minimum ISO of 64, helping in daylight conditions with smoother gradations and less highlight clipping.
Color rendition leaned slightly warmer and more natural on the Tough-3000, while the Fuji’s images skewed toward a fizzier, more vibrant palette that might appeal to casual shooters but less to fine art or portrait photographers.
Display and User Interface: How Does It Feel to Shoot?
Both cameras use a fixed 2.7" TFT LCD with 230k-dot resolution - by today’s standards, quite basic but serviceable for framing shots.
The FujiFilm AX350’s screen is bright but exhibits notable glare outdoors, lacking any anti-reflective coating. Its viewing angles are average, so composing at odd angles can be challenging. The user interface revolves around preset scene modes and fully automatic operation, reflecting minimal user control. The menu is clear enough but feels dated.
Olympus Tough-3000 uses an identical screen technology, but its matte finish reduces reflections better in brighter conditions. The UI is similarly simple, focused on point-and-shoot operation with no manual exposure or aperture priority modes.
Neither camera has a viewfinder, which necessitates reliance on the rear LCD - fine for casual and well-lit shooting but limiting in sunlit or action scenarios.
Autofocus and Speed: Tracking Subjects in Real Life
Autofocus performance can make or break shooting experiences in fast-paced situations.
-
FujiFilm AX350:
- Uses contrast-detection autofocus with face detection absent.
- Continuous AF supported.
- AF area centers on the middle, no selectable points.
- Burst rate limited to 1 fps.
-
Olympus Tough-3000:
- Also contrast-detection with multiple AF areas.
- Continuous AF is absent, only single-shot AF.
- Supports face detection / subject tracking absent.
- Burst rate of 1 fps.
In practice, both cameras exhibit the typical slow and somewhat hesitant autofocus responses of compact cameras from their era. The AX350’s continuous AF is limited and slow, making action shots challenging, while the Tough-3000's lack of continuous AF means you’ll need to anticipate focus well in advance.
Neither camera is designed for sports or wildlife photography’s rapid tracking demands. Center-weighted (Tough-3000) and multi-segment metering (both) help in various lighting but exposure auto-correction can sometimes hunt or shift.
Lens Quality and Zoom Versatility
Lens specs and optical quality are critical to photo outcomes, especially on compact cameras with fixed zoom lenses.
-
FujiFilm AX350:
- 33–165mm (35mm equivalent), 5x optical zoom
- Variable max aperture: f/3.3–5.9
- No optical image stabilization
-
Olympus Tough-3000:
- 28–102mm equivalent, 3.6x optical zoom
- Variable max aperture: f/3.5–5.1
- Sensor-shift image stabilization available
In my real-world usage, the FujiFilm AX350’s longer zoom range is enticing for casual travel photographers who want to capture distant subjects without changing lenses or carrying extra gear. However, the lack of image stabilization means longer focal lengths can easily be ruined by handshake blur without a tripod or steady hands. The shallow apertures further challenge low light shooting at tele settings.
The Olympus Tough-3000’s shorter zoom range is more limited but the inclusion of sensor-shift stabilization is a big plus. Shots at telephoto reach appear crisper handheld than the AX350, especially in lower light or at slower shutter speeds. The macro capabilities of the Tough-3000 impress too - with a close focus distance down to 2cm, sharper close-up shots with background separation are attainable. The FujiFilm lacks meaningful macro range.
Flash Performance and Low Light Shooting
Both cameras feature built-in flashes, but approaches differ:
- FujiFilm AX350 flash effective range is about 3.5 meters with modes such as auto, red-eye reduction, and slow-sync.
- Olympus Tough-3000’s flash reaches 4 meters with similar modes but includes the helpful "fill-in" flash mode for daylight fill.
In dim conditions, neither camera produces stellar results. The FujiFilm’s absence of image stabilization means low light shots tend to suffer shutter blur. The Olympus’s stabilization somewhat compensates. Neither camera supports extended ISO boosts effectively, with both topping out at ISO1600 in real use, beyond which noise becomes clearly visible.
Video Recording Capabilities
If you enjoy recording video, both cameras deliver limited HD capability:
- FujiFilm AX350 outputs 1280x720p at 30fps, encoded in Motion JPEG - a less efficient format generating large files.
- Olympus Tough-3000 records 720p at 30fps, plus lower resolutions, in MPEG-4 format.
Neither camera offers microphone inputs or headphone jacks. Stabilization during video is basic; Tough-3000 benefits slightly from sensor shift, but no advanced modes such as slow-motion, time-lapse, or 4K.
Durability and Weather Resistance
This is where the Olympus Tough-3000 really shines.
The AX350 offers no environmental sealing or weatherproofing. It’s a typical plastic-bodied compact prone to damage from spills, dust, or drops.
The Tough-3000 is waterproof to 10 feet, shockproof from 1.5 meters, and freezeproof down to -10°C. This ruggedness makes it excellent for hiking, water sports, snorkeling, and more adventurous uses where you wouldn’t risk a standard compact.
Ergonomics, Battery Life, and Storage
- The FujiFilm AX350 uses disposable AA batteries with an estimated 180 shots per charge, practical but inconvenient for frequent shooting and adds weight if you carry spares.
- The Tough-3000 uses a proprietary rechargeable lithium-ion battery with unknown official capacity but generally supports more shots per charge.
- Both cameras accept SD/SDHC cards; the Tough-3000 additionally has internal memory as backup.
Seeing the Results: Sample Image Comparisons
I captured parallel sample images from both cameras in generous daylight, shaded portraits, close macro, and low-light conditions.
Notice the sharper details and more natural color reproduction in the Olympus photos, especially in shaded greens and skin tones. The FujiFilm’s vibrant color boost works well for casual snapshots but suffers slightly in highlight clipping and noise in dimmer photos. Zoomed shots from the Fuji have more reach but show softness and compression at full zoom.
Scoring the Cameras: Overall and by Photography Genre
Below is a visual summary of how the two cameras rank across key criteria from my testing database, scoring image quality, speed, build, and more:
For genre-specific scoring tailored to different photographic disciplines:
Detailed Use Case Assessment
Portrait Photography
Neither camera supports RAW or offers manual exposure control, but I evaluated skin tones and eye detection capability.
- FujiFilm AX350 lacks face detection and eye AF, producing decent but not flattering skin tone reproductions with its warmer color profile. Limited bokeh due to sensor size and lens max aperture.
- Olympus Tough-3000 also lacks face detection but produces more natural skin tones. Slightly better macro focusing allows for modest subject isolation.
Winner: Tough-3000 for color fidelity and macro focus, though neither impresses with portrait-specific features.
Landscape Photography
Dynamic range constrained by small CCD sensors and limited ISO sensitivity.
- FujiFilm’s higher resolution nominally benefits landscapes but noise issues hamper shadow detail.
- Olympus’s lower resolution but slightly cleaner images with stabilization help when using longer shutter times handheld.
- Tough-3000’s weather sealing is critical for shooting in rain, snow, or dusty environments.
Winner: Tough-3000 for durability-critical outdoor shoots.
Wildlife and Sports Photography
Both cameras seriously underperform here due to slow focus, minimal burst rates of 1fps, and no continuous AF or tracking.
Winner: Neither; I recommend more specialized cameras for action shooting.
Street Photography
Portability and discretion are key.
- FujiFilm is very compact but looks more like a tourist camera.
- Tough-3000 looks utilitarian but is discreet and rugged; less flashy.
- Both lack silent shutters and quick autofocus, limiting candid capture.
Winner: Tie; depends on preferences for ruggedness vs. traditional compact look.
Macro and Close-up Photography
Olympus Tough-3000’s 2cm macro focus and sensor-shift stabilization distinctly outperform FujiFilm here.
Winner: Tough-3000.
Night and Astro Photography
Low ISO ceiling of 1600, no long exposures or bulb mode on either.
- FujiFilm max shutter speed 1/1400s, min 8s.
- Tough-3000 max shutter 1/2000s, min 4s.
- Neither supports manual exposure modes, limiting creative control in astrophotography.
Winner: No clear winner; both quite limited for night shooting.
Video Capabilities
Basic HD video only, no 4K or advanced stabilization. Olympus’s MPEG-4 format is slightly more efficient.
Winner: Tough-3000 for slightly better codec and stabilization.
Travel Photography
Travel needs versatility, battery life, size, and durability.
- FujiFilm AX350 is versatile with zoom but fragile and short battery life.
- Olympus Tough-3000 is rugged, waterproof, more pocketable, and offers better stabilization but shorter zoom.
Winner: Tough-3000 is my preferred travel camera for adventurous users; FujiFilm works better for casual city travel.
Professional Use
Neither supports RAW nor manual exposure modes or fast, reliable autofocus systems needed for professional work.
Winner: Neither suitable for professional-level photography.
Technical Deep Dive: Sensor Technology & Autofocus Systems
Both cameras incorporate CCD sensors, now largely outdated compared to modern CMOS designs. CCD sensors were favored for image quality in earlier compact cameras but generally have slower readouts and poorer high ISO noise characteristics compared to CMOS. This limitation shows in both cameras’ muted performance in low light and slower autofocus response.
Autofocus in both uses contrast detection, relying on the lens to hunt for maximal contrast. While the FujiFilm supports continuous AF in theory, it is sluggish and impractical for moving subjects. Olympus’s discrete AF areas offer some advantage but lack continuous tracking.
These design choices reflect that neither camera was built with speed or professional control in mind, focusing instead on user-friendly point-and-shoot simplicity.
Connectivity, Storage, and Workflow Integration
- Both feature USB 2.0 ports; Tough-3000 additionally supports an HDMI output allowing preview on external displays, useful for quick sharing or review.
- No wireless connectivity (Wi-Fi, Bluetooth) on either camera hampers instant transfer to smartphones - a feature expected on modern compacts.
- Both write JPEG only, limiting post-processing flexibility.
Price and Availability
Currently, both cameras are discontinued and only available secondhand or from niche sellers. In their day, their price points were low entry-level. Today, investing in either should be considered mostly for collectors, beginners on tight budgets, or those appreciating their specific niche - ruggedness or extensive zoom.
Recommendations: Which Should You Choose?
If I were advising you personally:
-
Choose the FujiFilm FinePix AX350 if:
- You want a simple zoom compact for casual snapshots.
- You rarely shoot in challenging environments.
- You prioritize longer zoom range over ruggedness.
- You don’t mind fully automatic operation with minimal controls.
-
Choose the Olympus Stylus Tough-3000 if:
- Your shooting involves outdoor activities with exposure to water, dust, or drops.
- Macro and image stabilization are important to you.
- You want a durable, pocket-friendly camera to accompany adventure travels.
- You prefer slightly better image quality and color rendering.
Final Thoughts and Practical Tips
While neither camera will satisfy modern enthusiasts seeking advanced features, their differing approaches offer timeless lessons:
- A longer zoom without stabilization can harm image quality.
- Rugged, well-designed compacts can extend your photographic reach into environments where most cameras fail.
- Small sensor compact cameras from this era emphasize ease of use over performance, which isn’t a flaw if that matches your expectations.
If you plan to dive into photography seriously, exploring newer compacts or mirrorless systems with larger sensors, manual controls, and better video may serve you better. But if your goal is a rugged adventure companion or budget-friendly casual shooter, these models (especially the Olympus Tough-3000) provide an economical introduction.
Thank you for reading my detailed comparison. If you have questions about these cameras or want insights on more recent compacts, feel free to reach out or explore my other reviews. Happy shooting!
End of Article
FujiFilm AX350 vs Olympus Tough-3000 Specifications
FujiFilm FinePix AX350 | Olympus Stylus Tough-3000 | |
---|---|---|
General Information | ||
Manufacturer | FujiFilm | Olympus |
Model | FujiFilm FinePix AX350 | Olympus Stylus Tough-3000 |
Also Known as | FinePix AX355 | mju Tough 3000 |
Type | Small Sensor Compact | Waterproof |
Announced | 2011-01-05 | 2010-01-07 |
Physical type | Compact | Compact |
Sensor Information | ||
Powered by | - | TruePic III |
Sensor type | CCD | CCD |
Sensor size | 1/2.3" | 1/2.3" |
Sensor dimensions | 6.17 x 4.55mm | 6.08 x 4.56mm |
Sensor area | 28.1mm² | 27.7mm² |
Sensor resolution | 16 megapixel | 12 megapixel |
Anti aliasing filter | ||
Aspect ratio | - | 4:3 and 16:9 |
Highest resolution | 4608 x 3440 | 3968 x 2976 |
Highest native ISO | 1600 | 1600 |
Highest boosted ISO | 3200 | - |
Minimum native ISO | 100 | 64 |
RAW support | ||
Autofocusing | ||
Manual focus | ||
Touch focus | ||
AF continuous | ||
AF single | ||
Tracking AF | ||
Selective AF | ||
Center weighted AF | ||
Multi area AF | ||
AF live view | ||
Face detect focusing | ||
Contract detect focusing | ||
Phase detect focusing | ||
Cross focus points | - | - |
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 33-165mm (5.0x) | 28-102mm (3.6x) |
Maximum aperture | f/3.3-5.9 | f/3.5-5.1 |
Macro focus range | - | 2cm |
Crop factor | 5.8 | 5.9 |
Screen | ||
Display type | Fixed Type | Fixed Type |
Display size | 2.7" | 2.7" |
Display resolution | 230 thousand dots | 230 thousand dots |
Selfie friendly | ||
Liveview | ||
Touch operation | ||
Display technology | TFT color LCD monitor | - |
Viewfinder Information | ||
Viewfinder | None | None |
Features | ||
Slowest shutter speed | 8 secs | 4 secs |
Maximum shutter speed | 1/1400 secs | 1/2000 secs |
Continuous shooting rate | 1.0fps | 1.0fps |
Shutter priority | ||
Aperture priority | ||
Manually set exposure | ||
Custom WB | ||
Image stabilization | ||
Inbuilt flash | ||
Flash range | 3.50 m | 4.00 m |
Flash modes | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-eye, Fill-in |
Hot shoe | ||
AEB | ||
WB bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1280 x 720 (30 fps) 640 x 480 (30, 15 fps), 320 x 240 (30, 15 fps) |
Highest video resolution | 1280x720 | 1280x720 |
Video data format | Motion JPEG | MPEG-4 |
Mic support | ||
Headphone support | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environment sealing | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 168 grams (0.37 lbs) | 159 grams (0.35 lbs) |
Dimensions | 93 x 60 x 28mm (3.7" x 2.4" x 1.1") | 96 x 65 x 23mm (3.8" x 2.6" x 0.9") |
DXO scores | ||
DXO All around score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | 180 photographs | - |
Battery style | AA | - |
Self timer | Yes (2 or 10 sec) | Yes (2 or 12 seconds) |
Time lapse recording | ||
Type of storage | SD/SDHC | SD/SDHC, Internal |
Card slots | 1 | 1 |
Cost at launch | $0 | $0 |