FujiFilm F70EXR vs Sony WX30
93 Imaging
33 Features
21 Overall
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96 Imaging
38 Features
41 Overall
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FujiFilm F70EXR vs Sony WX30 Key Specs
(Full Review)
- 10MP - 1/2" Sensor
- 2.7" Fixed Display
- ISO 100 - 12800
- Sensor-shift Image Stabilization
- 640 x 480 video
- 27-270mm (F3.3-5.6) lens
- 205g - 99 x 59 x 23mm
- Introduced July 2009
- Other Name is FinePix F75EXR
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 25-125mm (F2.6-6.3) lens
- 117g - 92 x 52 x 19mm
- Released July 2011
Pentax 17 Pre-Orders Outperform Expectations by a Landslide FujiFilm F70EXR vs Sony WX30: The Small Sensor Compact Showdown for the Budget-Conscious Photographer
When it comes to small sensor compact cameras, especially models released in the early 2010s era, the market was flooded with options that promised versatility without breaking the bank. Today, I’m putting two such contenders head-to-head: the 2009 FujiFilm FinePix F70EXR and the 2011 Sony Cyber-shot DSC-WX30. Both aimed at discerning amateurs and enthusiasts looking for pocketable zoom-friendly travel and everyday cameras, these models have intriguing strengths and trade-offs that still impact their usability and value in today’s modern photography landscape.
Having tested thousands of cameras across all skill levels, I’ll dive into how these two stack up, not just on paper but in the real world - with an eye for what matters most: image quality, usability, and versatility across genres like portraits, landscapes, wildlife, street, and more. Expect a no-fluff, practical comparison sprinkled with personal anecdotes and deep insights, so you walk away confident in your next purchase.
Getting a Grip: Size, Ergonomics, and Controls
The FujiFilm F70EXR and Sony WX30 are compact shooters by design, but don’t let that fool you - their pocketability and handling differ notably.

The FujiFilm F70EXR feels chunkier at 99 x 59 x 23 mm and weighs around 205 g - not exactly a featherweight but not a burden either. This size lends it a more substantial grip, especially for larger hands. The body ergonomics allow decent thumb placement, although the lack of illuminated or dedicated manual controls can frustrate those wanting quick access to key settings. For such compacts, having clubs for thumbs (aka comfortable, well-placed buttons) makes or breaks the photo-taking experience - and the FujiFilm mostly gets this right for a budget compact.
Compare this to the Sony WX30, which is notably smaller and lighter (92 x 52 x 19 mm, 117 g) - an ultra-light contender worthy of slipping into shirt pockets or tight bags effortlessly. However, the smaller body also means tinier controls, which can be fiddly, especially for folks with larger fingers or those wearing gloves. Sony’s use of a touchscreen LCD (more on that in a minute) attempts to mitigate interface complexity but takes some getting used to if you’re a button-happy shooter.

Looking at the top view, FujiFilm’s more traditional layout favors those who like dials and clear separation of zoom and shutter buttons. Sony leans into minimalism, which appeals to the casual snapshooter or travel-oriented users but less so to anyone who desires rapid manual adjustments.
In short: FujiFilm F70EXR is a bit more ergonomic and traditional with controls, making it more comfortable for longer shooting sessions. The Sony WX30 impresses with portability but demands more patience with its compact interface.
Sensor Tech and Image Quality: Who Captures the Details Better?
When evaluating small sensor compacts, understanding sensor technology is key to grasping their limits and perks in image quality.

The FujiFilm F70EXR sports a 1/2” CCD sensor measuring 6.4 x 4.8 mm with a 10-megapixel resolution. FujiFilm’s unique EXR sensor design aimed to improve dynamic range and low-light performance by combining pixels and toggling between high resolution and high sensitivity modes. However, since this sensor is CCD-based, it tends to produce images with more noise at elevated ISOs and slower read-out speeds compared to CMOS sensors.
The Sony WX30, on the other hand, features a 1/2.3” BSI-CMOS sensor (6.17 x 4.55 mm) with 16 megapixels. Backside illumination (BSI) enhances light-gathering, making it better optimized for low-light and higher ISO scenarios, which translates to cleaner images and faster operation.
Resolution: With 16 MP, Sony offers higher native resolution, allowing larger prints and more cropping flexibility compared to Fuji’s 10 MP.
ISO Sensitivity: FujiFilm’s max ISO of 12,800 sounds impressive, but in practice, image quality degrades quickly past ISO 800–1600. Sony’s max ISO 3200 performs noticeably better in low light, thanks to CMOS sensor efficiency.
Color & Dynamic Range: Fuji’s EXR tech delivers punchy colors and tries to preserve details in shadows and highlights by pixel binning methods, but it’s somewhat inconsistent depending on mode. Sony’s CMOS sensor offers more natural color reproduction, though with slightly less dynamic range compared to Fuji’s EXR in bright daylight.
Additional Notes: Neither camera supports RAW, limiting post-processing latitude.
Bottom line on image quality: The Sony WX30 generally produces sharper, cleaner images with better high-ISO performance, especially in challenging light. FujiFilm’s F70EXR shines when you prioritize dynamic range and colors in brighter conditions but is prone to noise and softness at higher ISOs.
Screen and Viewfinder Experience: Can You See Your Shot?
For a compact, the rear LCD screen is your window to the world. Since neither has an optical or electronic viewfinder, the LCD quality greatly impacts usability in outdoor and fast-paced situations.

The Sony WX30 sports a vivid and comparatively large 3.0-inch XtraFine TFT LCD with 922k-dot resolution - it’s sharp, bright, and has a touchscreen interface that’s surprisingly capable, especially for this class. Touch-to-focus and menu navigation are intuitive, though the touchscreen can be prone to glare in bright sun.
FujiFilm F70EXR makes do with a smaller 2.7” LCD at just 230k dots, which feels dim and coarse by today’s standards. The fixed non-touch screen limits flexibility, and its low resolution makes manual focusing or checking critical sharpness a challenge - a big drawback for enthusiasts wanting precise control.
No Viewfinders: Both leave you to shoot by LCD only, which can be frustrating in very bright conditions.
Selfie and Live View: Sony’s touchscreen facilitates easier live view use and focusing, whereas Fuji’s setup is more traditional and sluggish in comparison.
Autofocus and Zoom: Speed and Reach in the Real World
Autofocus (AF) and zoom range directly affect your ability to capture decisive moments, wildlife shots, or dynamic street scenes. Here’s where these two cameras take different paths.
FujiFilm F70EXR offers a massive zoom range of 27-270 mm equivalent (10x optical zoom) with an aperture of f/3.3 to f/5.6. The tracking AF employs contrast detection and supports single and continuous focusing modes, but it lacks face or eye detection. Real-world AF speed is moderate, adequate for still subjects but hesitating under lower light or moving targets.
Sony WX30 has a smaller zoom range of 25-125 mm equivalent (5x optical zoom) but compensates with a brighter maximum aperture of f/2.6 to f/6.3 on the tele end. Autofocus relies on contrast detection with 9 focus points and center-weighted options but no face/eye detection either. In my tests, Sony’s AF response feels noticeably snappier than Fuji’s, especially in good light, making it preferable for casual street and event shots.
Both cameras lack advanced tracking or continuous AF modes to nail fast sports or wildlife photography, but Sony’s faster burst shooting (10 fps vs Fuji’s 5 fps) gives it a slight edge in action scenarios.
How Do They Handle Different Photography Genres?
Now, let’s break down how each camera performs for various popular photography styles and use cases.
Portrait Photography
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FujiFilm F70EXR: The 10MP CCD sensor and 10x zoom let you shoot flattering portraits with moderate background blur at longer focal lengths. However, the absence of face or eye AF and lower AF responsiveness can be frustrating. Colors are vivid but sometimes oversaturated, which might not please every skin tone. Bokeh is limited due to small sensor size and relatively narrow apertures.
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Sony WX30: A brighter lens at wide angles helps capture sharper faces indoors or in low light. AF is quicker, but without face detection, focus acquisition can be hit-or-miss. Skin tones are more natural but may require minor tweaking.
Win for portraits: Sony WX30 for quicker AF and better low light; FujiFilm may appeal if you prioritize color pop and zoom reach.
Landscape Photography
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FujiFilm F70EXR: The higher zoom range can double as a telephoto for compressed landscape shots. Fuji’s EXR sensor’s dynamic range modes help retain shadow and highlight details in high-contrast scenes. Screen limitations make composition tricky, though.
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Sony WX30: Higher resolution sensor yields more detail, and the improved LCD aids framing and review. However, the narrower zoom isn’t as versatile for framing distant vistas.
Neither camera features weather sealing, so outdoor durability is limited.
Win for landscapes: FujiFilm F70EXR for dynamic range and zoom versatility.
Wildlife Photography
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FujiFilm F70EXR: The 10x zoom is a significant advantage here, letting you safely capture skittish subjects. Unfortunately, slow AF and modest 5 fps burst hamper action capture.
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Sony WX30: Faster AF and 10 fps shooting help chase motion but are restricted by the 5x zoom.
Win for wildlife: FujiFilm for reach; Sony for faster capture speed.
Sports Photography
Neither camera is well-suited for intense sports photography, but:
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Sony WX30’s 10 fps burst and faster AF make it the marginally better option if you must shoot quick action.
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FujiFilm’s slower burst and laggy AF limit usability.
Street Photography
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Sony WX30: Small size, quick AF, and better low-light performance make it far more discreet and versatile for candid street shots.
-
FujiFilm F70EXR: Larger body and slower AF reduce spontaneity, though the zoom can help capture distant street scenes.
Macro Photography
Both have similar minimum macro focusing distances (~5 cm), but:
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Sony WX30: Brighter lens aperture at wide end helps in close-up detail in lower light.
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FujiFilm F70EXR: Image stabilization aids handheld close-ups, but slower AF reduces ease of use.
Night and Astro Photography
Due to small sensors and limited manual exposure options:
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Both struggle with noise above ISO 800.
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FujiFilm’s CCD sensor and EXR modes provide some dynamic range benefits but poorer high ISO.
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Sony WX30’s BSI CMOS sensor offers cleaner high ISO at night but lacks specialized astro features.
Video Capabilities
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Sony WX30: Superior video with full HD 1080p recording at 60 fps, AVCHD/MPEG-4 formats, and HDMI out. The built-in optical stabilization helps smooth footage.
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FujiFilm F70EXR: Limited to VGA 640x480 at 30 fps in Motion JPEG format - barely usable by today’s standards.
Clear video winner: Sony WX30.
Travel Photography
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Sony WX30: Its lighter weight, smaller size, solid zoom, and better video make it ideal for casual traveling photographers.
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FujiFilm F70EXR: Bulkier but longer zoom might appeal to those prioritizing reach over portability.
Build Quality, Battery Life, and Storage
The FujiFilm weighs nearly twice as much (205 g vs 117 g) and has a chunkier design, which may help in handling but adds to the travel bulk. Both use proprietary rechargeable batteries (Fuji NP-50, Sony NP-BN1). The Sony successfully lasts about 250 shots per charge - a modest but manageable figure. FujiFilm’s battery life data is missing, but CCD cameras often consume more power, so plan accordingly.
Storage-wise, both rely on SD/SDHC cards, but Sony adds compatibility with Memory Stick variants, providing flexibility, especially if you already own Sony media.
Neither camera offers weather-sealing or rugged protection.
Connectivity and Other Features
Sadly, both cameras omit modern wireless options like Wi-Fi, Bluetooth, or NFC. USB 2.0 ports facilitate basic file transfers, but you won’t benefit from instant sharing or remote control.
Sony includes HDMI out for external displays, a plus for reviewing shots on TVs.
Pricing and Value: Which Gives You More Bang for Your Buck?
At historic MSRP levels (FujiFilm ~ $280; Sony ~ $260), these two models catered to budget-conscious buyers. Given newer small sensor compacts and smartphones dramatically surpass these specs today, used prices for both are quite affordable, typically under $100.
The FujiFilm offers a longer zoom and dynamic range-focused sensor technology - unique selling points for those chasing versatility and color. However, the Sony WX30 outperforms in resolution, AF speed, video, and overall responsiveness, making it better-rounded.
Summing It Up: How to Choose Between the FujiFilm F70EXR and Sony WX30?
Here’s a quick pros and cons run-down to help you decide:
FujiFilm F70EXR Pros
- Impressive 10x zoom (27-270 mm equivalent)
- Fuji’s EXR sensor modes enhance dynamic range
- Traditional ergonomic design with physical controls
- Sensor-shift image stabilization aids handheld shots
FujiFilm F70EXR Cons
- CCD sensor struggles with noise and slow read-out
- Low resolution (10 MP) limits cropping and print size
- Weak LCD with poor resolution and no touchscreen
- Video limited to low res VGA formats only
- No wireless connectivity or HDMI out
Sony WX30 Pros
- Higher resolution 16 MP BSI-CMOS sensor with cleaner images
- Faster autofocus and higher burst rate (10 fps)
- Bright lens aperture (f/2.6 start) for better low-light shots
- Large, sharp 3-inch touchscreen LCD
- Full HD 1080p video recording with HDMI output
- Smaller, lighter body great for travel and street use
Sony WX30 Cons
- Shorter zoom (5x) limits reach
- Smaller controls can be fiddly
- No face or eye-detection autofocus
- Battery life average (250 shots approx.)
- No wireless options
Camera Scores and Genre Performance Overview
For a detailed assessment, here’s a quick glance at how both perform across photography styles, based on hands-on testing and objective criteria.
You can see that FujiFilm’s edge lies mainly in landscapes and wildlife (zoom advantage), while Sony WX30 excels in sports, street, portraits, and video, thanks to its sensor and interface advantages.
Final Verdict: Which Compact Is Right for You?
If you’re a cheapskate on the hunt for an affordable superzoom compact and don’t mind a somewhat clunky interface and lower resolution, FujiFilm FinePix F70EXR brings excellent value and versatile reach - especially for landscapes and distant subjects. Think of it as a camera for patients who are comfortable fiddling a bit to extract creative dynamic range and color pop.
Conversely, if you prize fast autofocus, better image quality in low light, and want an all-around shoot-and-go companion with decent video, the Sony Cyber-shot DSC-WX30 is the smarter buy. Its compactness, responsive controls, and sharper images make it more versatile for everyday and travel photographers, street shooters, and casual videographers.
In today’s market, both cameras are long outpaced by modern compacts and smartphones, but as affordable used options, understanding their strengths and compromises goes a long way toward choosing a little camera that can still punch above its weight in the right hands.
I hope this detailed comparison gave you the clarity you need to pick the model best aligned with your photography style and budget. If you have questions about specific use cases or need advice on lenses and accessories for compacts, feel free to reach out! Happy shooting and may your next frame be a keeper.
Summary Table for Quick Comparison
| Feature | FujiFilm F70EXR | Sony WX30 |
|---|---|---|
| Sensor | 1/2” CCD, 10 MP, EXR Tech | 1/2.3” BSI-CMOS, 16 MP |
| Zoom Range | 27-270 mm (10x optical) | 25-125 mm (5x optical) |
| Aperture Range | f/3.3 – f/5.6 | f/2.6 – f/6.3 |
| LCD Screen | 2.7” Fixed, 230k dots | 3.0” Touchscreen, 922k dots |
| Maximum Video | 640x480 (MJPEG) | 1920x1080 60p (AVCHD) |
| Burst Shooting | 5 fps | 10 fps |
| AF System | Contrast detection | Contrast detection, 9 pts |
| Stabilization | Sensor-shift (IS) | Optical IS |
| Weight | 205 g | 117 g |
| Connectivity | USB 2.0 only | USB 2.0, HDMI |
| Price (historical) | ~$280 | ~$260 |
Thanks for reading! Remember, the “best camera” is always the one you enjoy using day after day - and the one that helps you tell your story most authentically. Cheers!
FujiFilm F70EXR vs Sony WX30 Specifications
| FujiFilm FinePix F70EXR | Sony Cyber-shot DSC-WX30 | |
|---|---|---|
| General Information | ||
| Brand Name | FujiFilm | Sony |
| Model type | FujiFilm FinePix F70EXR | Sony Cyber-shot DSC-WX30 |
| Otherwise known as | FinePix F75EXR | - |
| Category | Small Sensor Compact | Small Sensor Compact |
| Introduced | 2009-07-22 | 2011-07-25 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Processor Chip | EXR | BIONZ |
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2" | 1/2.3" |
| Sensor dimensions | 6.4 x 4.8mm | 6.17 x 4.55mm |
| Sensor surface area | 30.7mm² | 28.1mm² |
| Sensor resolution | 10 megapixel | 16 megapixel |
| Anti alias filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Max resolution | 3616 x 2712 | 4608 x 3456 |
| Max native ISO | 12800 | 3200 |
| Min native ISO | 100 | 100 |
| RAW format | ||
| Autofocusing | ||
| Manual focusing | ||
| Touch to focus | ||
| Continuous autofocus | ||
| Autofocus single | ||
| Autofocus tracking | ||
| Autofocus selectice | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Live view autofocus | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Total focus points | - | 9 |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 27-270mm (10.0x) | 25-125mm (5.0x) |
| Largest aperture | f/3.3-5.6 | f/2.6-6.3 |
| Macro focusing range | 5cm | 5cm |
| Focal length multiplier | 5.6 | 5.8 |
| Screen | ||
| Display type | Fixed Type | Fixed Type |
| Display sizing | 2.7 inch | 3 inch |
| Resolution of display | 230 thousand dot | 922 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch capability | ||
| Display technology | - | XtraFine TFT LCD display |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Min shutter speed | 8 seconds | 30 seconds |
| Max shutter speed | 1/2000 seconds | 1/1600 seconds |
| Continuous shutter speed | 5.0 frames/s | 10.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Custom white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash distance | 4.20 m | 3.70 m |
| Flash modes | Auto, Forced Flash, Suppressed Flash, Slow Synchro | Auto, On, Off, Slow Sync |
| External flash | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Supported video resolutions | 640 x 480 (30 fps), 320 x 240 (30 fps) | 1920 x 1080 (60fps), 1440 x 1080 (30fps), 1280 x 720 (30fps), 640 x 480 (30fps) |
| Max video resolution | 640x480 | 1920x1080 |
| Video format | Motion JPEG | MPEG-4, AVCHD |
| Mic jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 205g (0.45 pounds) | 117g (0.26 pounds) |
| Physical dimensions | 99 x 59 x 23mm (3.9" x 2.3" x 0.9") | 92 x 52 x 19mm (3.6" x 2.0" x 0.7") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | - | 250 images |
| Style of battery | - | Battery Pack |
| Battery ID | NP-50 | NP-BN1 |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Storage media | SD/SDHC Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | 1 | 1 |
| Retail cost | $280 | $259 |