FujiFilm HS10 vs Samsung NX10
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FujiFilm HS10 vs Samsung NX10 Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Tilting Display
- ISO 100 - 6400
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 24-720mm (F2.8-5.6) lens
- 666g - 131 x 91 x 126mm
- Announced July 2010
- Additionally Known as FinePix HS11
(Full Review)
- 15MP - APS-C Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- 1280 x 720 video
- Samsung NX Mount
- 499g - 123 x 87 x 40mm
- Announced April 2010
- New Model is Samsung NX11
Snapchat Adds Watermarks to AI-Created Images FujiFilm FinePix HS10 vs Samsung NX10: A Thorough Comparison for Discerning Photographers
In the rapidly evolving camera market of the early 2010s, enthusiasts faced a crucial crossroads between versatile superzoom bridge cameras and emerging mirrorless systems. The FujiFilm FinePix HS10, announced in July 2010, and the Samsung NX10, released a few months earlier in April 2010, are prime representatives of these diverging paths. Today, as we revisit these two models with fresh eyes informed by years of hands-on testing, we’ll analyze their capabilities across various photography disciplines and use cases. Whether you’re a portrait artist, landscape lover, wildlife chaser, or an aspiring filmmaker, this in-depth comparison aims to provide clarity grounded in real-world experience and technical scrutiny.

First Impressions: Design, Size, and Handling
Handling is the first tangible cue a photographer senses when picking up a camera, a factor FujiFilm and Samsung approached quite differently with these models.
The HS10 greets you with a robust, SLR-like bridge body weighing in around 666 grams. Its sizeable grip and substantial heft convey interlocking confidence - no mistaking it for a toy. Its dimensions (131x91x126mm) and depth accommodate a 30x fixed zoom lens, resulting in a distinctly chunky footprint. This extra girth offers better stability at telephoto lengths but can wear on those favoring pocketability or discreet street work.
Conversely, the Samsung NX10 is a pioneering mirrorless frame from the brand’s early lineup, sporting a much lighter and more compact body at 499 grams and 123x87x40mm. Its slimmer profile owes much to the interchangeable lens mount and reduced flange distance, making it easier to carry for long sessions or travel. The grip is modest but functional - certainly less imposing, suiting photographers who prefer mobility over bulk.
When we compare top controls in the following image, the HS10 impresses with its clear, tactile dials and an articulated tilting screen geared toward flexible shooting angles, while the NX10 offers a more minimalist control layout emphasizing ergonomic efficiency.

From an ergonomic perspective, the Fuji’s tilting 3-inch LCD with 230k-dot resolution does the job but feels outdated against the NX10’s fixed 3-inch 614k-dot Active Matrix OLED screen, which delivers richer colors and better visibility in sunlight. However, the lack of touch input on both models nudges them into an era before touchscreen ubiquity.
Sensor Technology and Image Quality: Size Matters
The underlying sensor architecture heavily defines the image quality and use cases for each camera.
The FujiFilm HS10 employs a relatively small 1/2.3-inch BSI-CMOS sensor with a 10MP resolution (3648 x 2736 pixels) and an antialiasing filter to mitigate moiré. The sensor measures just 6.17 x 4.55mm with a min ISO 100 and max ISO 6400, but in practice, noise is substantial above ISO 400. The meager sensor area (28.07 mm²) implies inherent limitations for resolution, dynamic range, and low-light performance. Fuji focused on its 30x integrated zoom to offset this but at a cost to base image quality and bokeh potential.
Samsung’s NX10, on the other hand, packs a much larger APS-C CMOS sensor, measuring 23.4 x 15.6mm with a formidable area of 365.04 mm² and 15MP resolution (4592 x 3056 pixels). Equipped with a Sony-patented sensor and DRIM Engine image processor, it offers better noise control, wider dynamic range, and deeper color depth, which DxOmark benchmark scores back up with a 63 overall rating, 22.8-color depth, and 10.8 stops of dynamic range.

The larger sensor gives the NX10 clear advantages for landscape and portrait photographers requiring higher resolution and cleaner shadows/highlights. In contrast, the HS10’s small sensor restricts artistic latitude but excels when telephoto reach tops the priority list.
Autofocus and Performance: Speed, Accuracy, and Tracking
Autofocus systems differ substantially between the fixed-lens superzoom platform of the HS10 and the mirrorless design of the NX10.
The HS10’s autofocus relies solely on contrast-detection, lacking phase-detection hybrid elements. Although it supports continuous autofocus and tracking, the small sensor and high zoom stretch its speed and responsiveness thin - particularly in low-contrast or dim environments. It offers center-weighted and multi-area AF modes but no face or animal eye detection, reflecting the era’s nascent autofocus technologies.
The NX10 features a more advanced contrast-detection system with 15 selectable focus points, including cross-type sensors, enhancing precision especially for portraits and street photography. It additionally offers face detection autofocus, a boon for human subjects, though tracking moving objects isn’t its strongest suit, with burst rates topping only at 3 fps - quite modest for fast action.
Consequently, the HS10 marginally outperforms the NX10 for bird and distant wildlife photography, buoyed by its 30x zoom and continuous AF. But if your primary interest lies in portraits or street snapshots, the NX10’s more nuanced AF coverage and accuracy prove more beneficial.
Image Stabilization: Sensor-Shift vs None
The HS10 integrates sensor-shift image stabilization that offers a significant advantage when handholding at longer focal lengths. This system effectively reduces blur from camera shake up to several stops, a necessity with a 720mm equivalent telephoto lens.
The NX10 lacks built-in image stabilization, relying instead on optical stabilization embedded in select Samsung NX lenses - a drawback when pairing the camera body with lenses without IS. While careful technique or tripods can partially mitigate this, it remains a consideration for travel or wildlife photographers needing flexibility in less than ideal conditions.
Lens Ecosystem and Flexibility
Here the cameras diverge fundamentally in philosophy.
With a fixed 24-720mm f/2.8-5.6 lens, the HS10 is a classic “all-in-one” package offering unrivaled zoom versatility at the cost of lens interchangeability. Its macro capabilities - focusing down to 1cm - make it surprisingly adept at close-up work despite sensor limitations. The inclusion of a 3x sensor crop multiplier (effective focal length) smooths transition from traditional 35mm framing.
The NX10 mounts Samsung’s proprietary NX lenses, boasting an evolving lineup that includes 32 native lenses ranging from wide-angle primes to telephoto zooms, many with fast apertures and some stabilized optics. This system permits customization aligned with photographic intent, whether landscapes, portraits, or macros. The 1.5x crop factor is standard for APS-C sensors, affecting depth of field and field of view accordingly.
Overall, the NX10’s adaptability surpasses the HS10’s one-lens-fits-all approach. If variety and future growth are priorities, the mirrorless system outright wins here.
Exposure Control and Manual Features
Both cameras deliver manual exposure control reflecting their semi-pro aims, including aperture priority, shutter priority, and fully manual modes.
The HS10 covers shutter speeds from 30 to 1/4000 seconds, allowing creative control over motion capture. It provides ISO from 100–6400 but performance degrades rapidly beyond ISO 400 due to sensor noise. Exposure compensation and custom white balance are standard; however, no in-camera bracketing is available, limiting its HDR capabilities.
Samsung’s NX10 matches shutter speeds 30 to 1/4000 sec and extends ISO up to 3200 natively, with stable noise characteristics especially below ISO 800. It adds bracketing for exposure and white balance and supports more granular metering modes including spot metering - useful for portraits or backlit situations. These features enrich creative latitude for professionals and advanced amateurs alike.
Viewfinder and Rear Screen Experience
Electronic viewfinders (EVF) were an emerging tech back then, and their usability sometimes made or broke the shooting experience.
The HS10 sports an EVF with 97% coverage but lacks resolution details in specs, indicating a basic, possibly grainy display. It’s suitable but not immersive, often requiring compensation from the tilting LCD.
The NX10’s EVF (920k-dot, 100% coverage, 0.57x magnification) delivers a bright, sharp preview, markedly ahead of the HS10. Composing with precise framing and accurate color rendition is easier here, helpful for street and travel photographers on the move.
While both feature 3-inch screens, the Samsung’s OLED panel offers vivid, crisp previews, aiding in manual focus accuracy and menu navigation.

Video Functionality: HD but Limited
Both cameras capture HD video, yet their approaches differ.
The FujiFilm HS10 records Full HD 1080p at 30fps - a rarity for 2010 bridge cameras - with the potential of slow-motion modes using lower resolutions. However, it lacks external microphone or headphone jacks, which restricts audio quality control. The steady lens and sensor-shift IS provide some advantage for handheld clips.
The Samsung NX10 records up to 720p HD at 30fps, somewhat behind competitors of its time. No audio input is present either. While video is adequate for casual capture, neither camera is suited for serious filmmaking demands.
Battery Life and Storage
The HS10 uses 4 AA batteries - a mixed blessing. Avid photographers appreciate the ubiquity and easy replacement anywhere, but rechargeable NiMH AAs yield modest capacity and add weight, resulting in quicker fatigue on day-long shoots.
Samsung outfitted the NX10 with its proprietary BP1130 lithium-ion pack, offering roughly 400 shots per charge and lighter carry weight. Alongside a single SD/SDHC card slot, it supports a modern workflow conducive to extended shooting sessions.
Real-World Photography Across Disciplines
Portraits
The NX10’s APS-C sensor and 15MP resolution produce more detailed, less noisy portraits with smoother tones and better bokeh rendering (courtesy of interchangeable lenses and larger apertures). Its face detection autofocus aids critical eye focus.
The HS10 struggles with shallow depth due to small sensor size; portraits tend to look flatter, with less creamy background blur. Still, the high zoom gives creative framing options. Skin tones are acceptable but lack the subtle gradation seen on the NX10.
Landscapes
NX10 shines here with high resolution, dynamic range, and lens versatility. Landscape shooters benefit from sharp wide-angle lenses and tripod-friendly ergonomics.
HS10 serves casual landscapes but noise and detail fall off quickly at lower ISO and smaller sensor limits. Its zoom finds use for selective framing but is less suitable for fine detail capture.
Wildlife and Sports
The HS10’s 30x zoom and 10fps burst rate trump the NX10’s shorter zoom range and 3fps continuous, making it preferable for distant subjects. However, the NX10 provides quicker AF acquisition in good light, helpful for closer subjects.
Street and Travel
The NX10’s lighter weight, compact body, and better image quality make it an excellent street and travel companion. Its lens flexibility is a bonus to capture diverse scenes.
The HS10, though bulkier, gives reach without changing lenses - a tradeoff some travelers appreciate.
Macro and Night
The HS10’s 1cm macro focus is impressively close, though limited by sensor performance in low light. The NX10 depends on macro lenses but delivers cleaner results overall.
Night and astro photography favor the NX10 thanks to larger sensor and clean high ISO up to 3200. HS10’s noise increases rapidly, limiting usefulness after dusk.
Final Performance Ratings and Use-Case Recommendations
We’ve synthesized the performance metrics across criteria in the following images:
Where Does Each Camera Fit Today?
FujiFilm HS10 - The Superzoom Specialist
A solid choice if your photographic journey demands an all-in-one superzoom solution with manual controls, image stabilization, and shooting speed. Ideal for casual wildlife enthusiasts or hobbyists valuing extreme reach without lens swaps. Its AA battery system ensures field-ready convenience, though at the expense of weight and image quality ceiling.
Samsung NX10 - The Mirrorless Trailblazer
An early mirrorless system offering larger sensor benefits, interchangeable lenses, and advanced exposure controls. Suits photographers keen on portraiture, landscapes, street, and travel. Though an older model, its APS-C sensor and OLED EVF still outperform many bridge cameras from the era and provide a reliable, expandable platform for evolving skills.
Summing It Up: A Matter of Priorities
Our comparative testing reveals that choosing between the FujiFilm FinePix HS10 and Samsung NX10 is less about which camera is objectively “better” and more about aligning strengths with photographic priorities.
- If you prioritize zoom reach, burst shooting, and simplicity, the HS10 is a valuable tool in 2010’s context.
- If image quality, system growth, and versatile shooting scenarios appeal more, the NX10 rises to the challenge.
These cameras encapsulate a pivotal moment in photography evolution: the twilight of fixed-lens superzooms against the dawn of mirrorless interchangeable lenses. Each stands as a testament to innovative strides of its time, packed with features designed to empower creativity within practical affordability.
If buying new, consider contemporary successors that build on these foundations. But if exploring legacy gear, pairing your shooting style with one of these models could still offer rewarding photographic adventures.
Thank you for joining me on this detailed journey through the FujiFilm HS10 and Samsung NX10. With the insights above, I hope you feel enabled to choose the camera best suited to your artistic and technical ambitions. Here’s to many great shoots ahead!
FujiFilm HS10 vs Samsung NX10 Specifications
| FujiFilm FinePix HS10 | Samsung NX10 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Samsung |
| Model type | FujiFilm FinePix HS10 | Samsung NX10 |
| Otherwise known as | FinePix HS11 | - |
| Class | Small Sensor Superzoom | Entry-Level Mirrorless |
| Announced | 2010-07-06 | 2010-04-07 |
| Physical type | SLR-like (bridge) | SLR-style mirrorless |
| Sensor Information | ||
| Chip | - | DRIM Engine |
| Sensor type | BSI-CMOS | CMOS |
| Sensor size | 1/2.3" | APS-C |
| Sensor dimensions | 6.17 x 4.55mm | 23.4 x 15.6mm |
| Sensor surface area | 28.1mm² | 365.0mm² |
| Sensor resolution | 10 megapixels | 15 megapixels |
| Anti alias filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 3:2 and 16:9 |
| Full resolution | 3648 x 2736 | 4592 x 3056 |
| Max native ISO | 6400 | 3200 |
| Lowest native ISO | 100 | 100 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Tracking autofocus | ||
| Autofocus selectice | ||
| Autofocus center weighted | ||
| Autofocus multi area | ||
| Live view autofocus | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Total focus points | - | 15 |
| Lens | ||
| Lens support | fixed lens | Samsung NX |
| Lens zoom range | 24-720mm (30.0x) | - |
| Maximal aperture | f/2.8-5.6 | - |
| Macro focusing range | 1cm | - |
| Amount of lenses | - | 32 |
| Crop factor | 5.8 | 1.5 |
| Screen | ||
| Display type | Tilting | Fixed Type |
| Display size | 3 inch | 3 inch |
| Display resolution | 230k dots | 614k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch capability | ||
| Display technology | - | Active Matrix OLED screen |
| Viewfinder Information | ||
| Viewfinder | Electronic | Electronic |
| Viewfinder resolution | - | 920k dots |
| Viewfinder coverage | 97 percent | 100 percent |
| Viewfinder magnification | - | 0.57x |
| Features | ||
| Slowest shutter speed | 30 seconds | 30 seconds |
| Maximum shutter speed | 1/4000 seconds | 1/4000 seconds |
| Continuous shooting rate | 10.0fps | 3.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | Yes |
| Set white balance | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash distance | 3.10 m | 11.00 m |
| Flash options | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-eye, Fill-in, 1st/2nd Curtain, Smart Flash, Manual |
| External flash | ||
| AE bracketing | ||
| White balance bracketing | ||
| Maximum flash synchronize | - | 1/180 seconds |
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps), 448 x 336 (30, 120, 240 fps), 224 x 168 (420 fps), 224 x 64 (1000 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Max video resolution | 1920x1080 | 1280x720 |
| Video data format | H.264 | H.264 |
| Mic port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | Optional |
| Physical | ||
| Environment sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 666 gr (1.47 lbs) | 499 gr (1.10 lbs) |
| Physical dimensions | 131 x 91 x 126mm (5.2" x 3.6" x 5.0") | 123 x 87 x 40mm (4.8" x 3.4" x 1.6") |
| DXO scores | ||
| DXO All around rating | not tested | 63 |
| DXO Color Depth rating | not tested | 22.8 |
| DXO Dynamic range rating | not tested | 10.8 |
| DXO Low light rating | not tested | 572 |
| Other | ||
| Battery life | - | 400 pictures |
| Battery type | - | Battery Pack |
| Battery ID | 4 x AA | BP1130 |
| Self timer | Yes (2 or 10 sec) | Yes (2 sec to 30 sec) |
| Time lapse shooting | ||
| Type of storage | SD/SDHC Internal | SD/SDHC |
| Card slots | 1 | 1 |
| Price at launch | $900 | $626 |