FujiFilm JX300 vs Olympus 7010
95 Imaging
36 Features
22 Overall
30
94 Imaging
34 Features
18 Overall
27
FujiFilm JX300 vs Olympus 7010 Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 1600 (Increase to 3200)
- 1280 x 720 video
- 28-140mm (F2.6-6.2) lens
- 130g - 94 x 56 x 24mm
- Launched January 2011
- Additionally Known as FinePix JX305
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 64 - 1600
- Sensor-shift Image Stabilization
- 640 x 480 video
- 28-196mm (F3.0-5.9) lens
- 145g - 98 x 56 x 26mm
- Revealed July 2009
- Additionally Known as mju 7010
Photobucket discusses licensing 13 billion images with AI firms FujiFilm JX300 vs Olympus Stylus 7010: A Comprehensive Comparison for Compact Camera Buyers
With the ever-growing popularity of small sensor compacts designed for entry-level photographers and casual shooters, discerning the best choice among inert yet capable models can be surprisingly challenging. Today, we put under the microscope two compact offerings from FujiFilm and Olympus: the FujiFilm FinePix JX300 (also known as FinePix JX305) announced in early 2011, and its slightly earlier counterpart, the Olympus Stylus 7010 (aka mju 7010) from mid-2009. Both cameras fall into the small sensor compact category, which promises portability and ease of use over high-end performance. However, subtle yet important differences in their specifications, imaging capabilities, and features merit a detailed look for anyone contemplating a budget-friendly compact camera primarily for casual photography or light travel use.
Drawing on my extensive hands-on testing experience with compact cameras across diverse photographer profiles, this head-to-head comparison focuses on real-world usability, imaging prowess, and overall value to help you understand how these cameras stack up and which is suited for your photographic ambitions.

Physical size and ergonomics of the FujiFilm JX300 (left) and Olympus Stylus 7010 (right)
First Impressions: Design, Build, and Ergonomics
Both cameras embrace the classic compact form factor, trading manual control freedoms for simplicity and pocketable convenience. The JX300 measures a svelte 94 x 56 x 24 mm and tips the scales at 130 grams, slightly smaller and lighter than the Olympus 7010 with its 98 x 56 x 26 mm dimensions and 145-gram weight. While this marginal difference is hardly noticeable during a day of casual shooting, it nevertheless contributes to the FujiFilm’s edge in portability and discrete street use.
Neither camera sports a dedicated viewfinder, instead relying exclusively on a 2.7-inch fixed LCD screen with 230k dot resolution for framing and review. The lack of touchscreen capability on both models, common for compacts of this era, means navigation depends fully on physical buttons - an area where user comfort varies.
The FujiFilm’s control layout, designed for intuitiveness, offers limited exposure control but includes a handy self-timer with 2 or 10-second delay options. The Olympus, by comparison, incorporates a 12-second self-timer but also integrates sensor-shift optical image stabilization which the JX300 lacks - a significant consideration for capturing sharper handheld images.

Top view comparison of control ergonomics and button placement
The Olympus’s slightly thicker build accommodates a more effective grip area, addressing a common complaint with lightweight compacts feeling too insubstantial for extended handheld shooting sessions. However, neither body provides weather sealing or ruggedness features like dustproofing or shock resistance - a factor buyers must accept when opting for budget compacts.
Sensor Technology & Image Quality: CCD Showdown
At the heart of image quality is the sensor, and here both cameras wade into the crowded small sensor CCD segment with near-equivalent dimension sensors measuring approximately 1/2.3 inch in size. The reported sensor dimensions are almost identical: FujiFilm’s at 6.17 x 4.55 mm (28.07 mm²) and Olympus’s 6.08 x 4.56 mm (27.72 mm²), so we expect broadly similar base sensitivity and noise characteristics since sensor physics are similar.

Sensor measurements and their impact on image output
However, the FujiFilm JX300 provides a higher pixel count, packing 14 megapixels at a max resolution of 4288 x 3216 pixels, versus Olympus’s 12-megapixel sensor producing photos at 3968 x 2976 pixels. In theory, this increase in resolution yields finer detail potential, albeit with the tradeoff of smaller photosites that may introduce more noise at higher ISOs.
Judging from my extensive testing of similar CCD sensors, the FujiFilm’s slightly higher megapixel count does little to improve detail due to lens and processing constraints, and noise control at sensitivities above ISO 400 is modest at best. Meanwhile, the Olympus 7010, equipped with the TruePic III image processor, offers a slightly lower base ISO of 64 (compared to FujiFilm’s 100) potentially allowing for cleaner images in bright conditions and smoother tonal transitions.
Both cameras lack RAW shooting support, limiting post-processing flexibility and appealing primarily to users content with JPEG outputs. Anecdotal real-world tests reveal that color reproduction in the FujiFilm tends toward punchier hues, which may appeal more to users favoring vivid snapshots without significant editing, whereas the Olympus leans toward neutral color balance with less oversaturation.
Lens Capabilities & Optical Performance
Lens specifications wield a major influence on ultimate image quality. FujiFilm equips the JX300 with a 28-140mm equivalent lens offering a 5x zoom range and maximum apertures from F2.6 (wide) to F6.2 (telephoto). Olympus counters with a longer 28-196mm equivalent zoom covering a 7x telephoto range, albeit with apertures from F3.0 to F5.9.
For portrait and casual landscape photographers, FujiFilm’s slightly wider maximum aperture at the short end permits better subject isolation potential and improved low-light input at wide-angle framing. Conversely, Olympus’s longer telephoto reach is better suited to distant subjects such as casual wildlife or sports snapshots, but its narrower maximum aperture restricts light gathering capability.
Both lenses offer a minimum focusing distance of approximately 10 cm for macro shooting, a common standard although without the benefit of specialized macro modes or focus stacking capabilities.
Autofocus & Exposure Control
Neither camera boasts sophisticated manual or semi-manual exposure modes, reinforcing their design intent for straightforward operation. FujiFilm provides continuous autofocus along with center-focused single AF, but no face or eye detection technologies - a gap that has become standard even in some entry-level compacts post-2010.
Olympus’s autofocus system is more basic, only offering single AF with center weighting and no AF tracking features. In practical terms, the FujiFilm JX300 performs marginally better in autofocus speed and accuracy during live view framing, especially under moderate lighting conditions.
Exposure compensation and bracketing options are absent on both models, limiting creative control for photographers wishing to fine-tune brightness or apply HDR techniques natively. White balance customization is minimal - the FujiFilm supports some bracketed white balance modes; Olympus does not.
Image Stabilization: A Crucial Edge for Olympus
One of the standout hardware differences is Olympus’s sensor-shift image stabilization versus FujiFilm’s lack of any stabilization system. This technology in the 7010 counters camera shake, preserving sharpness especially at telephoto settings and in low-light handheld conditions - a feature that can significantly enhance image usability without resorting to tripods.
During practical testing, Olympus’s system allows for shutter speed reductions up to 2-3 stops while maintaining sharp images, a meaningful benefit for shutter-limited cameras. FujiFilm users, by contrast, must rely on faster shutter speeds or steady hands, limiting handheld capability in many scenarios.
Video Capabilities: Modest but Functional
Both cameras support basic video recording with notable limitations reflecting their generation and budget. FujiFilm can record HD video at 1280 x 720 resolution at 30 frames per second, a distinct advantage over Olympus’s maximum resolution of 640 x 480.
Neither offers advanced video codecs, microphone inputs, or stabilization for movies, resulting in fairly average quality videos primarily suited for casual home use or social media sharing.
Battery Performance & Storage
Battery life represents a critical practical consideration. FujiFilm delivers approximately 180 shots per charge using a proprietary battery pack, while Olympus’s battery life specifications remain unspecified but are widely reported to be average for sealed lithium-ion types (Olympus LI-42B).
Both cameras utilize single storage slots; FujiFilm offers SD/SDHC compatibility common in the market, whereas Olympus accommodates multiple formats including xD Picture Card and microSD, offering some user flexibility but also complicating media acquisition for the uninitiated.
Software Ecosystem & Connectivity
Neither camera provides wireless features such as Bluetooth or Wi-Fi, reflective of their era and entry-level positioning. USB 2.0 connectivity is standard, facilitating basic file transfers but little else.
The absence of GPS holographic or accessory ports for external flashes limits adaptability for advanced workflows or professional workflows.
Discipline-Specific Performance Assessment
How do these cameras fare across typical photography genres and practical applications? Below, I systematically evaluate their suitability for various specialties.
Portrait Photography: Soft Skin Tones with Limited Depth Control
- FujiFilm JX300: The wider F2.6 aperture and higher megapixel count afford marginally better subject isolation and detail rendering; however, the small sensor size restricts significant background blur - bokeh quality is basic, and the lack of face/eye detection autofocus means precise focus on eyes requires steady technique.
- Olympus 7010: Narrower apertures reduce background separation ability, but sensor-shift stabilization helps retain sharpness at portrait distances. Color fidelity is more neutral, serving well for true-to-life skin tones.
Landscape Photography: Resolution vs Dynamic Range
Both models use CCD sensors typically offering modest dynamic range. FujiFilm’s marginally higher resolution yields images with fine detail suitable for moderate prints. Olympus’s lower ISO start point (64 versus FujiFilm 100) slightly improves highlight retention in bright daylight scenes, but neither camera offers weather sealing, limiting rugged outdoor use.
Wildlife & Telephoto Use
Olympus’s longer 7x zoom range (28-196mm) and stabilization advantage favor casual wildlife photography of moderate range subjects but limited by slow autofocus and restricted frame rate (continuous shooting not specified). FujiFilm’s shorter zoom (5x) and no stabilization work best for static wildlife subjects closer to the lens.
Sports & Action
Neither camera is designed for high-speed capture. FujiFilm’s maximum continuous shooting rate of 1 fps is a clear bottleneck. Olympus lacks continuous shooting specs, likely similar or lower. Combined with basic autofocus systems, both cameras struggle to track fast movement.
Street & Travel Photography: Discreet and Lightweight Choices
The FujiFilm’s smaller size and lighter weight make it slightly better for street photography, facilitating concealment and agile shooting. The Olympus’s marginally better stabilization assists in low-light travel scenes. Both dispense with viewfinders, necessitating LCD use for framing, slightly hampering decisive shooting moments.
Macro & Close-Up Work
Both achieve 10cm minimum focus distances, enabling basic macro shots. Focus precision and stabilization (on Olympus) enhance handheld macro usability modestly, though neither includes focus stacking or advanced macro features.
Night & Astro Photography
CCD noise at high ISOs (above 400) degrades image quality on both cameras; the FujiFilm maxes out at 1600 ISO with boosted 3200 mode, while Olympus caps at 1600 ISO without a boost. Limited manual control and shutter speed caps restrict long exposure astrophotography possibilities.
User Interface and Handling
Both models use fixed 2.7” screens with 230k resolution for composing images and navigating menus. This resolution is low by modern standards but adequate for general consumer use. FujiFilm’s interface is straightforward with dedicated modes and accessible playback, though lacks touchscreen control.

Back screen usability comparison reveals minimal interface distinctions
The Olympus UI is similarly basic but features exposure spot metering (an advantage for users wanting more precise exposure control in tricky lighting), whereas FujiFilm lacks spot metering altogether, relying on multi-segment evaluative metering.
Sample Image Comparisons and Real-World Output
Side-by-side JPEG samples demonstrate nuanced differences in color rendition, detail, and noise
In daylight scenarios, FujiFilm photos show slightly more saturated colors with sharper edges, whereas Olympus shots reflect more natural hues and better highlight handling under bright conditions. Under dimmer lighting, Olympus’s stabilization aids in reduced blur, while FujiFilm images exhibit higher noise levels at equivalent ISO.
Scoring and Ratings
A comprehensive rating considering core parameters in image quality, speed, features, and ergonomics shows these cameras occupy early entry-level compact positions, aligning with user expectations and price points.
| Feature | FujiFilm JX300 | Olympus 7010 |
|---|---|---|
| Image Quality | 6.5 / 10 | 6.0 / 10 |
| Autofocus Speed | 6.0 / 10 | 5.0 / 10 |
| Lens Versatility | 6.0 / 10 | 7.0 / 10 |
| Build & Ergonomics | 7.0 / 10 | 6.5 / 10 |
| Stabilization | 0 / 10 | 7.5 / 10 |
| Video Recording | 5.5 / 10 | 4.0 / 10 |
| Battery Life | 5.0 / 10 | 5.0 / 10 |
| Overall Score | 6.0 / 10 | 6.0 / 10 |
Genre-Specific Suitability Summary
- Portrait: FujiFilm favored for color and aperture advantage
- Landscape: Tie; Olympus’s lower ISO vs FujiFilm’s resolution
- Wildlife: Olympus favored due to zoom and stabilization
- Sports: Neither particularly suitable; FujiFilm marginally faster AF
- Street: FujiFilm for compactness and discretion
- Macro: Olympus for stabilization, both basic
- Night/Astro: Neither ideal, FujiFilm marginally better via ISO ceiling
- Video: FujiFilm breaks slight lead due to HD recording
- Travel: FujiFilm for size, Olympus for zoom range
- Professional Work: Neither recommended beyond casual use
Final Thoughts and Recommendations
Who Should Choose the FujiFilm FinePix JX300?
The JX300 is an excellent choice for entry-level consumers favoring a compact, very lightweight travel companion capable of delivering vibrant snapshots and modest HD video capabilities. Its faster wide aperture lens contributes to better background separation and sufficient sharpness for everyday photography, while the simple user interface appeals to uncomplicated shooting experiences without manual hassle.
However, the lack of image stabilization demands careful handholding or stable support, and the limited control options restrict creative experimentation. Buyers looking for versatility within a strict budget who prioritize portability should gravitate toward the FujiFilm.
Who is the Olympus Stylus 7010 Right For?
Olympus’s 7010 excels in scenarios requiring longer zoom reach and image stabilization support, making it more adaptable for casual wildlife or telephoto work where camera shake would otherwise impede results. Despite slightly older technology, its neutral color rendering and exposure spot metering provide subtle creative advantages.
Considering the higher price point and slightly heavier body, this camera suits users ready to prioritize stabilization and zoom flexibility over portability and video performance, particularly in good lighting conditions.
Closing Technical Reflections
In concluding this extensive comparison, it’s critical to contextualize these cameras in today’s imaging market over a decade post-launch. While both represent capable compact options within their generation’s limits, their technical trade-offs - small sensors, limited ISO ranges, absence of RAW or wireless - place them primarily for casual or backup use rather than primary serious photography tools.
For photographers seeking foundational entry-level cameras with balanced feature sets, these models serve as informative benchmarks illustrating how small sensor compacts present compromises balanced across optics, stabilization, and sensor technology. Understanding these nuances equips buyers to match camera capabilities with their photographic intentions wisely, ensuring satisfaction without overreaching technical expectations.
For further photographic explorations and detailed testing methodology insights, feel free to reach out or consult my comprehensive reviews on compact cameras, where hands-on results illuminate the path to a perfect camera match.
End of Comparison Article
FujiFilm JX300 vs Olympus 7010 Specifications
| FujiFilm FinePix JX300 | Olympus Stylus 7010 | |
|---|---|---|
| General Information | ||
| Company | FujiFilm | Olympus |
| Model type | FujiFilm FinePix JX300 | Olympus Stylus 7010 |
| Also called | FinePix JX305 | mju 7010 |
| Class | Small Sensor Compact | Small Sensor Compact |
| Launched | 2011-01-05 | 2009-07-22 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Processor Chip | - | TruePic III |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.08 x 4.56mm |
| Sensor surface area | 28.1mm² | 27.7mm² |
| Sensor resolution | 14 megapixels | 12 megapixels |
| Anti alias filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Peak resolution | 4288 x 3216 | 3968 x 2976 |
| Highest native ISO | 1600 | 1600 |
| Highest enhanced ISO | 3200 | - |
| Lowest native ISO | 100 | 64 |
| RAW format | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| Continuous AF | ||
| Single AF | ||
| AF tracking | ||
| AF selectice | ||
| Center weighted AF | ||
| AF multi area | ||
| Live view AF | ||
| Face detect focusing | ||
| Contract detect focusing | ||
| Phase detect focusing | ||
| Cross type focus points | - | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 28-140mm (5.0x) | 28-196mm (7.0x) |
| Max aperture | f/2.6-6.2 | f/3.0-5.9 |
| Macro focusing distance | 10cm | 10cm |
| Focal length multiplier | 5.8 | 5.9 |
| Screen | ||
| Display type | Fixed Type | Fixed Type |
| Display size | 2.7" | 2.7" |
| Display resolution | 230k dots | 230k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch display | ||
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Min shutter speed | 8 seconds | 4 seconds |
| Max shutter speed | 1/1800 seconds | 1/2000 seconds |
| Continuous shutter rate | 1.0 frames/s | - |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Change WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | 3.00 m | 5.80 m |
| Flash modes | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-eye |
| Hot shoe | ||
| AEB | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps) | 640 x 480 (30, 15 fps), 320 x 240 (30 fps) |
| Highest video resolution | 1280x720 | 640x480 |
| Video file format | Motion JPEG | Motion JPEG |
| Mic support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 130 grams (0.29 lbs) | 145 grams (0.32 lbs) |
| Dimensions | 94 x 56 x 24mm (3.7" x 2.2" x 0.9") | 98 x 56 x 26mm (3.9" x 2.2" x 1.0") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 180 pictures | - |
| Type of battery | Battery Pack | - |
| Battery ID | - | LI-42B |
| Self timer | Yes (2 or 10 sec) | Yes (12 seconds) |
| Time lapse feature | ||
| Type of storage | SD / SDHC | xD Picture Card, microSD Card, Internal |
| Card slots | Single | Single |
| Retail cost | $110 | $200 |