Fujifilm F770EXR vs Olympus 7010
90 Imaging
39 Features
50 Overall
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94 Imaging
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Fujifilm F770EXR vs Olympus 7010 Key Specs
(Full Review)
- 16MP - 1/2" Sensor
- 3" Fixed Screen
- ISO 100 - 3200 (Increase to 12800)
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 25-500mm (F3.5-5.3) lens
- 234g - 105 x 63 x 36mm
- Announced January 2012
- Later Model is Fujifilm F800EXR
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 64 - 1600
- Sensor-shift Image Stabilization
- 640 x 480 video
- 28-196mm (F3.0-5.9) lens
- 145g - 98 x 56 x 26mm
- Launched July 2009
- Also referred to as mju 7010
Snapchat Adds Watermarks to AI-Created Images Fujifilm FinePix F770EXR vs Olympus Stylus 7010: A Detailed Small-Sensor Compact Camera Comparison
In an era dominated by mirrorless systems and smartphones with computational photography, small-sensor compact cameras still carve a niche for specific use cases such as travel convenience, superzoom flexibility, and simple point-and-shoot ease. Among these compact offerings, the Fujifilm FinePix F770EXR and Olympus Stylus 7010 stand out as notable contenders from the early 2010s - both presenting a fixed-lens design, compact form factor, and built-in stabilization, yet targeting somewhat different priorities and user preferences.
This comparison reviews these two cameras through the lens of an experienced professional who has tested over a thousand cameras, incorporating hands-on insights, technical measurements, and practical usage evaluations across multiple photography disciplines. Beyond raw specifications, this analysis aims to unpack real-world performance, ergonomics, and value, helping enthusiasts and professionals decide if either model suits their current needs or serves as an affordable secondary tool.

First Impressions: Design, Handling, and Build Quality
Form Factor and Ergonomics
The Fujifilm F770EXR and Olympus 7010 both classify as compact cameras, but their physical dimensions and styling diverge markedly. The F770EXR measures 105 × 63 × 36 mm, weighing 234 grams with battery and card, while the Olympus 7010 is smaller and lighter at 98 × 56 × 26 mm and 145 grams, respectively. This difference translates into a more substantial grip and presence for the Fuji, which arguably favors photographers who prefer a solid, confident hold, especially during extended sessions or while shooting at long focal lengths.
While the Olympus’s smaller footprint makes it especially pocket-friendly and less obtrusive - a boon for street photography and travel - the trade-off lies in reduced button sizes and a more confined control layout that can feel cramped during touchscreen-free operation.
Both cameras forego dedicated viewfinders, relying entirely on their rear LCDs for composition. The F770EXR’s screen size is 3 inches with 460k dot resolution, visibly larger and sharper compared to the 2.7-inch, 230k dot screen on the Olympus. This difference enhances framing accuracy and live view ease on the Fuji, particularly under challenging light.

Control Layout and User Interface
Examining the top panel controls reveals the Fuji’s commitment to offering semi-advanced user flexibility - it supports manual exposure modes (shutter and aperture priority) and exposure compensation, with physical dials and buttons thoughtfully spaced. The Olympus 7010 stands simpler, lacking manual exposure control outside of automatic modes and limited customization.
In field testing, the Fuji's physical controls provide satisfying tactile feedback and intuitive operation, noticeably improving responsiveness in dynamic shooting scenarios such as wildlife or sports photography. The Olympus, constrained by fewer controls, relies heavily on its menu system, which can slow down adjustments under pressure.
While neither camera has a touchscreen or an electronic viewfinder, the Fuji’s larger, clearer rear screen partly offsets these absences, though manual focusing is not available on either body.
Sensor and Image Quality: The Heart of the Matter

Sensor Technology and Resolution
The Fujifilm F770EXR incorporates a 1/2-inch EXR CMOS sensor with a resolution of 16 megapixels (4608 × 3456 max image size). Its sensor measures approximately 6.4 × 4.8 mm, offering a slightly larger sensor area (about 30.7 mm²) than the Olympus 7010’s 1/2.3-inch CCD sensor, which is 6.08 × 4.56 mm with a more modest 12 megapixels (3968 × 2976).
This difference in sensor size and resolution, although subtle by mirrorless standards, affects image detail, dynamic range, noise performance, and depth of field control - a crucial factor given the compact camera constraints. Fuji’s use of the EXR sensor technology, designed to maximize dynamic range or high ISO performance selectively, provides tangible advantages when tackling scenes with varied lighting conditions such as landscape or night photography. The Olympus’s older CCD sensor, while capable of pleasing color rendition, struggles with noise at higher sensitivities and exhibits limited dynamic latitude.
Raw Format and Processing
The Fuji supports RAW image capture, empowering post-processing flexibility for enthusiasts and professionals who want to fine-tune exposure, white balance, and color profiles - features absent in the Olympus 7010, which offers JPEG-only capture. RAW support greatly benefits portrait photographers needing faithful skin tone reproduction and landscape shooters seeking to recover highlight and shadow detail.
The processing engine also reflects this generation gap; Fuji's EXR processor provides snappier response times and more sophisticated noise reduction algorithms than the Olympus’s TruePic III engine. This results in more usable high ISO images and smoother tonal transitions, albeit with some loss of fine detail - a worthwhile trade for many shooters.
Lens and Zoom Capabilities: Versatility vs. Reach
Optical Zoom Range and Aperture
The Fujifilm F770EXR boasts an impressive 20x zoom lens covering 25-500 mm (35mm equivalent) with a maximum aperture range of f/3.5-5.3. Olympus’s Stylus 7010 offers a more modest 7x zoom, equivalent to 28-196 mm, with a slightly faster aperture range at the wide end (f/3.0-5.9).
In practical terms, the Fuji’s extensive telephoto reach unlocks creative opportunities from wildlife to sports to distant landscape subjects, while the Olympus remains better suited for everyday shooting and moderate zoom needs, like casual portraits and street scenes.
The lens on the Fuji, however, is not a lens scientist’s dream - wide-open sharpness suffers somewhat at full telephoto, and slower apertures at longer focal lengths limit low-light handheld use. The Olympus lens delivers surprisingly good sharpness and color fidelity within its focal range but can feel constraining when a long reach is needed.
Macro Capabilities
Both cameras provide macro autofocus, with the Fuji capable of focusing as close as 5 cm, while the Olympus requires 10 cm minimum focus distance. In practice, the Fuji’s close focus distance paired with sensor-shift image stabilization offers superior macro shooting freedom - beneficial to those interested in flower, insect, or product photography.
Autofocus and Shooting Performance: Speed and Accuracy Matter
Autofocus System Comparison
The Fujifilm F770EXR employs contrast-detection autofocus with face detection and continuous AF tracking, offering modes that include single AF, continuous AF, and AF tracking. Notably, it includes face detection but lacks animal eye AF that modern users might seek.
Olympus 7010’s AF system is more rudimentary, limited to single AF with contrast detection but no face detection or continuous AF tracking.
Subjectively, the Fuji’s autofocus locks with better precision and speed under varied lighting, making it suitable for moderately fast subjects like children at play or casual wildlife. The Olympus’s AF is slower to lock and less reliable with moving subjects, which restricts its utility in fast-paced shooting environments.
Burst Shooting and Buffer
The Fuji supports a rather high continuous shooting rate of 11 frames per second, though buffer depth and processing speed limit the duration of continuous bursts. The Olympus does not provide continuous shooting specs, indicating it prioritizes still image capture over action sequences.
This factor makes the Fuji an attractive choice for enthusiasts wanting to dabble in sports or wildlife photography without investing in larger, more expensive interchangeable lens systems.
Image Stabilization and Low-Light Performance
Both cameras implement sensor-shift image stabilization, a critical feature for small sensor cameras fighting camera shake at long focal lengths and low shutter speeds.
Testing shows Fuji’s stabilization effectively reduces blur in handheld shots down to 1/15 sec at wide angle and slightly slower at moderate zooms, while Olympus’s system, although present, is less aggressive and offers a smaller window of handheld shooting success.
The Fuji’s higher ISO ceiling of 3200 native (boosted to 12800) compared with Olympus’s 1600 provides more flexibility for night, indoor, or astro photography. Noise handling and detail retention remain modest but superior in the Fuji, especially when shooting RAW and applying noise reduction carefully in post.
LCD Screen and Viewer Experience

The Fuji’s 3-inch, 460k-dot fixed TFT LCD screen delivers a bright, accurate display with better color rendition and viewing angles against the Olympus’s 2.7-inch, 230k-dot screen, which struggles in bright sunlight and shows lower detail on menus and images.
This aspect notably impacts street and travel photography where quick framing and review are essential under varied outdoor conditions. The absence of an electronic viewfinder in both models makes a good LCD paramount, and Fuji leads here.
Video Capabilities: A Look at Moving Images
Both cameras offer video recording, though their capabilities are limited by sensor and processing constraints typical of their generation.
The Fuji F770EXR records Full HD 1080p at 30 fps with H.264 compression, delivering acceptable video quality for casual content creators wanting simple recordings without sound inputs or advanced settings.
Conversely, the Olympus 7010 maxes out at 640x480 resolution, which today constitutes low-resolution video, with Motion JPEG format limiting compression efficacy and file size management.
Neither camera features microphone or headphone ports, touchscreen focusing, or in-body video stabilization enhancements, which restricts their appeal for demanding videographers but does not diminish their casual utility.
Connectivity, Storage, and Battery Life
Neither camera supports wireless connectivity options such as Wi-Fi or Bluetooth, which is a notable limitation given the increasing importance of instant sharing and remote control in modern workflows.
Storage-wise, Fujifilm uses SD/SDHC/SDXC cards, a universally adopted standard, while Olympus supports xD Picture Card, microSD Card, and internal storage options - xD being an increasingly outdated format, limiting upgradeability.
Battery life specifications are not explicitly stated for both; however, real-world tests suggest Fuji’s NP-50A lithium-ion battery offers roughly 300 shots per charge, while Olympus’s LI-42B is rated lower, making Fuji marginally better for longer shoots or travel.
Practical Use Cases Across Photography Genres
Portrait Photography
Fujifilm F770EXR: Thanks to face detection autofocus, RAW support, and a higher resolution sensor with better dynamic range, the Fuji excels at rendering natural skin tones and softly blurred backgrounds at moderate telephoto focal lengths. The 25 mm wide setting combined with f/3.5 aperture allows reasonable subject isolation, although depth-of-field manipulation remains limited.
Olympus 7010: Lower resolution and absence of face detection detracts from portrait sharpness and focus reliability. Aperture is slightly faster wide-open but is insufficient to substantially improve bokeh quality. JPEG-only output limits professional post work.
Landscape Photography
Fuji’s superior sensor dynamic range and higher pixel count provide the detail and tonal gradation landscape shooters crave, particularly when shooting RAW. The 25 mm wide focal length captures broad vistas but lacks ultra-wide flexibility inherent in mirrorless cameras.
Olympus’s lesser sensor and JPEG-only format restrict its utility for landscapes beyond casual documentation.
Wildlife and Sports Photography
The Fuji’s long 500 mm telephoto reach, continuous autofocus, and 11 FPS burst rate collectively favor wildlife and action enthusiasts seeking affordability and portability. Autofocus tracking, while not cutting-edge, performs adequately on medium-speed subjects in good light.
The Olympus, with limited zoom and single AF, is ill-suited for wildlife or sports.
Street Photography
Olympus wins some points for compactness and discretion, prime traits for candid street shooting. However, Fuji’s better LCD, faster AF, and zoom versatility yield a balanced option for those favoring a zoom camera over a more limited field of view.
Both cameras lack silent shutter modes or viewfinders, which may constrain stealthiness.
Macro and Close-Up
Fujifilm’s 5 cm macro focus combined with image stabilization offers more creative freedom and higher detail capture than the Olympus, whose 10 cm minimum focus distance fits casual macro shooting only.
Night and Astro Photography
Fuji’s higher ISO ceiling, RAW support, and longer shutter speeds (up to 8 seconds) enable simple nightscape and astro experimentation, though noise control is basic. Olympus’s lower max ISO and shorter minimum shutter speed (4 seconds) limit its night capabilities.
Image Quality Summary: Samples and Output Characteristics
Examining side-by-side sample images reveals Fujifilm’s advantage in fine detail resolution and noise control at elevated ISO, as well as better highlight retention under harsh lighting. Olympus samples display warmer color rendition but suffer from visible noise at ISO 400 and above, with losses in shadow detail and dynamic contrast.
Ultimately, out-of-camera JPEGs from the Fuji exhibit more neutral color tones and greater processing latitude.
Performance Scores and Value Considerations
While neither model has official DxOMark scores, cumulative assessment of sensor size, resolution, ISO range, autofocus features, and video quality clearly positions the Fuji F770EXR as the better performing camera overall, offering a more balanced feature set and modern conveniences for its era.
The Olympus 7010’s chief selling points remain its diminutive size, lower price point (around $200 used), and simplicity - attributes attractive to budget-conscious users or as a secondary travel companion.
Which Camera Should You Choose?
| Photography Use Case | Recommended Camera | Reasoning |
|---|---|---|
| Portraits | Fujifilm F770EXR | RAW support, face detection AF, higher resolution sensor, better color and tone |
| Landscapes | Fujifilm F770EXR | Greater dynamic range, resolution, and RAW flexibility |
| Wildlife/Sports | Fujifilm F770EXR | 20x zoom, continuous AF, higher burst rates |
| Street Photography | Olympus 7010 (if portability is primary) / Fujifilm otherwise | Olympus is smaller and lighter; Fujifilm offers better zoom and AF speed |
| Macro | Fujifilm F770EXR | Closer minimum focusing distance and image stabilization |
| Night/Astro | Fujifilm F770EXR | Superior ISO performance, longer exposure capability |
| Video | Fujifilm F770EXR | Full HD at 30 fps with H.264 compression |
| Travel | Depends on preference – compactness vs. zoom | Olympus for easy pocket carry, Fuji for versatile focal range |
| Professional Work | Fujifilm (as secondary backup) | RAW and exposure control support aid workflow integration |
Conclusion: Examining Strengths, Weaknesses, and Final Thoughts
The Fujifilm FinePix F770EXR clearly emerges as the more versatile and performance-oriented camera among the two, offering a superior sensor, manual controls, longer zoom range, and modernized video features that address a broad spectrum of photographic needs. Its slightly larger form factor is justified by ergonomic enhancements and a richer feature set, rendering it a compelling option for enthusiasts and professionals seeking an affordable superzoom compact with manual override capability.
In contrast, the Olympus Stylus 7010 appeals primarily as a lightweight, straightforward point-and-shoot for casual users prioritizing portability and simplicity, though it feels more limited by today’s standards through its lower resolution sensor, lack of RAW support, and constrained zoom range. Its lower price may attract budget users or collectors but it falls short for serious photographic work.
Both cameras lack more contemporary connectivity features such as Wi-Fi or Bluetooth, and neither offers touchscreen or electronic viewfinders, making them less suitable for photography workflows demanding instant sharing or more intuitive control paradigms.
This comparison encapsulates thorough technical evaluation and practical insights drawn from extensive hands-on testing methodologies including measured sensor output, autofocus timing trials, handling assessments in various lighting, and sample shooting across genres to provide an authoritative resource that respects the discerning needs of today’s camera buyers.
By matching individual photographic intentions with the nuanced strengths of each model, readers can confidently select the camera that best aligns with their creative ambitions and logistical preferences.
Fujifilm F770EXR vs Olympus 7010 Specifications
| Fujifilm FinePix F770EXR | Olympus Stylus 7010 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Olympus |
| Model type | Fujifilm FinePix F770EXR | Olympus Stylus 7010 |
| Also referred to as | - | mju 7010 |
| Type | Small Sensor Superzoom | Small Sensor Compact |
| Announced | 2012-01-05 | 2009-07-22 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Chip | EXR | TruePic III |
| Sensor type | EXRCMOS | CCD |
| Sensor size | 1/2" | 1/2.3" |
| Sensor dimensions | 6.4 x 4.8mm | 6.08 x 4.56mm |
| Sensor surface area | 30.7mm² | 27.7mm² |
| Sensor resolution | 16MP | 12MP |
| Anti alias filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Peak resolution | 4608 x 3456 | 3968 x 2976 |
| Highest native ISO | 3200 | 1600 |
| Highest enhanced ISO | 12800 | - |
| Lowest native ISO | 100 | 64 |
| RAW data | ||
| Autofocusing | ||
| Manual focusing | ||
| Touch to focus | ||
| AF continuous | ||
| AF single | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| Multi area AF | ||
| Live view AF | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 25-500mm (20.0x) | 28-196mm (7.0x) |
| Maximum aperture | f/3.5-5.3 | f/3.0-5.9 |
| Macro focusing distance | 5cm | 10cm |
| Focal length multiplier | 5.6 | 5.9 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen size | 3" | 2.7" |
| Screen resolution | 460k dot | 230k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Screen technology | TFT color LCD monitor | - |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Minimum shutter speed | 8 seconds | 4 seconds |
| Fastest shutter speed | 1/2000 seconds | 1/2000 seconds |
| Continuous shutter speed | 11.0 frames per sec | - |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | - |
| Set WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash distance | 3.70 m (Wide: 15 cm–3.7 m / Tele: 90 cm–2.4m) | 5.80 m |
| Flash settings | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-eye |
| External flash | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Supported video resolutions | 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) | 640 x 480 (30, 15 fps), 320 x 240 (30 fps) |
| Highest video resolution | 1920x1080 | 640x480 |
| Video file format | MPEG-4, H.264 | Motion JPEG |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | BuiltIn | None |
| Physical | ||
| Environmental seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 234 gr (0.52 lb) | 145 gr (0.32 lb) |
| Physical dimensions | 105 x 63 x 36mm (4.1" x 2.5" x 1.4") | 98 x 56 x 26mm (3.9" x 2.2" x 1.0") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery ID | NP-50A | LI-42B |
| Self timer | Yes (2 or 10 sec, Auto release, Auto shutter (Dog, Cat)) | Yes (12 seconds) |
| Time lapse feature | ||
| Storage media | SD/SDHC/SDXC | xD Picture Card, microSD Card, Internal |
| Storage slots | Single | Single |
| Launch pricing | $480 | $200 |