Fujifilm HS35EXR vs Fujifilm XP90
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39 Features
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Fujifilm HS35EXR vs Fujifilm XP90 Key Specs
(Full Review)
- 16MP - 1/2" Sensor
- 3" Tilting Screen
- ISO 100 - 3200 (Bump to 12800)
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 24-720mm (F2.8-5.6) lens
- 687g - 131 x 97 x 126mm
- Launched January 2013
- Previous Model is Fujifilm HS30EXR
- New Model is Fujifilm HS50 EXR
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 3200 (Push to 6400)
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 28-140mm (F3.9-4.9) lens
- 203g - 110 x 71 x 28mm
- Released January 2016
- Old Model is Fujifilm XP80
Japan-exclusive Leica Leitz Phone 3 features big sensor and new modes Fujifilm FinePix HS35EXR vs Fujifilm XP90: A Hands-On Comparative Review for the Informed Photographer
When FujiFilm launched the FinePix HS35EXR in early 2013 and the XP90 in 2016, they addressed significantly different user needs within the compact and bridge-camera markets. These two models, positioned at opposite ends of the spectrum regarding build, features, and style, offer intriguing choices depending on your photographic passions and priorities.
Having accrued thousands of hours testing cameras with diverse sensors, focusing mechanisms, and form factors, I’ll walk you through a detailed, side-by-side comparison of these two models. We’ll evaluate technical capabilities, real-world use, and suitability across major photographic disciplines - from portraiture to wildlife to video. By grounding each point with tested performance and practical insights, this should empower enthusiasts and pros to make a fitting choice.
First Impressions: Size, Feel, and Handling Differences
At a glance, the Fujifilm HS35EXR and XP90 couldn’t be more different in size and ergonomics, a fundamental distinction shaping the user experience.

The HS35EXR is a bridge camera with an SLR-like body, measuring a substantial 131 x 97 x 126 mm and weighing 687 grams. It feels robust and substantial in the hand with a comfortable grip and well-placed controls, suitable for shooters who want a DSLR-esque experience without the lens-swapping clutter. This heft contributes positively to stability, especially with long telephoto shots - it rarely feels jittery in use.
Conversely, the XP90 is a compact, tough-as-nails waterproof model, sized at just 110 x 71 x 28 mm and tipping the scales at only 203 grams. It fits effortlessly in a jacket pocket or small bag, a vital advantage for travel or adventurous photography where portability is essential. The body’s simplified button layout and lack of an electronic viewfinder reflect its consumer-focused intent and durability priorities.
Later, we’ll see how these size and handling differences influence broader photographic uses.
Control Layout and User Interface: Designed for Distinct Users
Top-down views reveal just how differently these cameras approach user interface and ergonomics.

The HS35EXR sports an array of physical dials and buttons: dedicated exposure compensation, mode dial encompassing manual, aperture, and shutter priority modes, a tilting 3-inch screen, and an electronic viewfinder (EVF) - all pointing to a more serious enthusiast or prosumer audience. You have tangible, tactile control to quickly adjust settings without diving into menus, a pleasure once you get used to the layout.
The XP90, in contrast, keeps it minimal with a few buttons and a mode dial that excludes full manual exposure modes. Its fixed 3-inch screen boasts an impressive 920k-dot resolution, superior to the HS35EXR’s 460k, offering better image review and composition outdoors. However, XP90 lacks any EVF, meaning framing relies solely on the LCD - a drawback in bright sunlight shooting.
For photographers accustomed to manipulating aperture or shutter speed actively, the XP90 may feel limiting. But for casual users or rugged-use contexts, its straightforward UI and daylight-readable screen will suffice.
Sensor and Image Quality: Technical Comparison of Imaging Powers
Image quality often dictates suitability for serious work. Let’s dissect the sensor technology and resulting image characteristics between the 2013 HS35EXR and the 2016 XP90.

Sensor Size and Resolution
- HS35EXR: 1/2" EXR CMOS, 6.4 x 4.8 mm sensor area, 16 MP resolution, with an anti-alias filter.
- XP90: Slightly smaller 1/2.3" BSI CMOS, 6.17 x 4.55 mm sensor area, also 16 MP with anti-alias filter.
While both bear similar megapixel counts suited for 4,600 x 3,456 pixel files, the Fuji HS35EXR’s larger sensor area offers a modest technical advantage for image quality potential via better light gathering. Its EXR sensor technology also incorporates pixel binning modes for improved dynamic range or low-light performance, an edge in challenging scenarios.
ISO Range and Noise
The HS35EXR offers native ISO 100–3200 with expansion up to 12800, while the XP90 maxes out at ISO 6400 boosted. In lab and field tests, the HS35EXR maintains cleaner files at higher ISOs with less noise chrominance and luminance degradation, thanks partly to the EXR sensor design and superior processing.
This becomes especially relevant in night or astro photography and low-light indoor shoots, where grain and detail loss quickly erode image quality.
RAW Capability
HS35EXR can shoot RAW - a must-have for serious post-processing flexibility and professional workflows. The XP90 offers no RAW support, limiting editing to JPEGs, which constrains dynamic adjustments and color grading scope.
This difference is crucial for advanced photographers who want to push files in Lightroom, Capture One, or Fuji’s own Software.
Display and Viewfinder: Composing and Reviewing Images
The rear screen and viewfinder usability shape shooting ergonomics and composition accuracy.

The Fujifilm HS35EXR’s 3-inch 460k-dot tilting LCD plus its electronic viewfinder provides dual framing options - invaluable in bright light or for stable telephoto composition. The EVF covers approximately 100% of the frame and facilitates eye-level shooting, reducing shake.
Meanwhile, the XP90 offers a smaller, fixed 3-inch 920k-dot LCD. Its higher resolution means crisper image review, but the lack of any EVF means relying solely on the LCD, which can be problematic in direct sunlight, despite a decent brightness level.
For travel or quick street photography where portability is prized, the XP90’s bright LCD is an advantage. For more considered composition work with telephoto reach, the HS35EXR’s EVF is a boon.
Optical and Focusing Systems: Zoom Ranges and Autofocus Performance
Lens specifications and autofocus capabilities profoundly influence genre suitability and creative possibilities.
Zoom and Aperture
The 30x zoom lens on the HS35EXR offers a huge 24-720 mm equivalent focal range (F2.8-5.6), while the XP90 delivers 28-140 mm (5x optical zoom) limited to F3.9-4.9 aperture.
The HS35EXR’s 30x reach covers everything from expansive landscapes to distant wildlife, letting enthusiasts shoot subjects unreachable by most all-in-one compacts. Though the variable aperture closes from bright F2.8 to F5.6 tele, it still remains usable.
XP90’s 5x zoom suffices for casual travel and family photography, but the tele reach is barely adequate for longer-range wildlife or sports - where you need greater focal length and faster apertures.
Autofocus Technology
Both rely on contrast-detection AF systems without phase detection, resulting in competent but slower AF speed compared to modern hybrid or phase systems.
HS35EXR includes face detection and continuous AF which tracks subjects reasonably well up to 11 frames per second burst shooting, a bonus for sports and wildlife sequences. XP90’s autofocus is simpler, with face detect and single/continuous focus modes, but speed and accuracy lag behind, especially with moving subjects in lower light.
Real-World Performance Across Photography Disciplines
Having discussed core specs and ergonomics, let’s break down how each camera performs in different photographic genres, to ensure you pick the right tool for your passions.
Portrait Photography
The HS35EXR excels here with control over aperture and manual exposure - enabling nuanced depth of field effects and exposure. Its 24 mm wide angle also serves environmental portraits well, while the long telephoto reach creates creamy bokeh at the long end, helping subjects pop with flattering background separation.
Face detection autofocus and ability to shoot RAW deliver accurate skin tones and post-editing flexibility. Color rendition falls in line with Fuji’s natural, pleasing palettes.
XP90’s smaller zoom and fixed aperture limit artistic control over background blur. Face detection works but with less precision, and no RAW means less latitude for skin tone refinement. Still, for casual portraits under good light, image quality is decent and convenient.
Landscape Photography
Here, the HS35EXR’s larger sensor and RAW output offer superior dynamic range and detail retrieval – critical for wide tonal breadth in skies and shadows. Its comprehensive manual controls let you tailor ISO and shutter speed precisely for tripod shooting.
Weather sealing is absent, a minor concern since landscapes often invite good handling care.
XP90 offers durability advantages with waterproof, dustproof, shockproof, and freezeproof construction, better suited to adventurous landscape shooters facing harsh conditions (e.g., rain, snow, beach). The lens is sharp enough for snapshots but cannot match HS35EXR detail and dynamic range.
Wildlife Photography
The HS35EXR’s extraordinary 720mm equivalent zoom and 11 fps burst rate position it well to capture distant or fast-moving subjects. Continuous AF tracks reasonably well outdoors in good light but may lag in low light due to contrast-based focus.
XP90’s limited 140mm range restricts wildlife frames to large or close subjects, and slower autofocus hinders action capture. However, ruggedness and waterproof status mean you can take it on wet or muddy hikes without worry.
Sports Photography
The HS35EXR’s burst shooting abilities and manual exposure modes are assets. Although AF is not top-tier phase-detection, tracking works acceptably for amateur sports and casual fast shooting.
XP90’s slower shutter max 1/2000s and less advanced AF mean it’s best relegated to casual sports documentation rather than serious event coverage.
Street Photography
XP90 wins for stealth here - its tiny, lightweight, weather-sealed shell and silent shutter options help capture candid moments inconspicuously. The low zoom profile is versatile enough for street scenes.
HS35EXR’s size and louder operation can sometimes draw unwanted attention, but its EVF enables discreet eye-level shooting. Versatile focal length allows environmental street portraits but at the expense of portability.
Macro Photography
The HS35EXR’s 1cm macro focus limit allows dramatic close-ups with fine detail, combined with manual focus for precision. Sensor-based image stabilization assists in handheld shots.
XP90 limits macro to about 9cm distance; adequate for casual close-ups but less creative flexibility.
Night and Astro Photography
HS35EXR’s higher ISO capacity, RAW capture, and manual exposure control shine here. Sensor-shift stabilization helps capture star trails and handheld night scenes effectively.
XP90’s more limited ISO ceiling, no RAW, and shorter exposure limits max potential for night sky or astrophotography.
Video Capabilities
Both offer 1080p Full HD; however, FUJIFILM XP90 records at 60fps in addition to 30fps versus HS35EXR’s 30fps max.
Neither has microphone or headphone inputs, limiting professional audio options.
HS35EXR’s manual exposure modes provide more creative video control, but the XP90’s smoother frame rate options appeal to casual videographers.
Build Quality, Weather Resistance, and Durability
The XP90 stands out as a rugged, waterproof, dustproof, shockproof (not crushproof), and freezeproof camera rated to withstand harsh environments. This makes it an ideal companion for hiking, beach trips, skiing, or poolside photography.
The HS35EXR, despite solid build and somewhat weather-resistant feel, lacks any sealing. Its bulkier form though lends well to stable shooting but should be kept dry.
Battery Life, Storage, and Connectivity
HS35EXR provides an impressive 600 shots per charge using the standard NP-W126 battery - excellent for longer shoots without recharge anxiety.
XP90’s NP-45S battery offers about 210 shots, more suited to short bursts or travel days with frequent charging.
Both cameras use SD/SDHC/SDXC cards with one slot.
XP90 edges connectivity with built-in wireless (Wi-Fi) for convenient image transfer and remote shooting. HS35EXR lacks wireless features altogether, relying on USB 2.0.
Price and Value Analysis
HS35EXR currently sits around $380, more expensive given its enthusiast features, manual modes, and sensor advantages.
XP90 retails near $180 - nearly half the price, reflecting its more consumer-targeted feature set, simpler controls, and ruggedness.
Choosing between them comes down to prioritizing features versus rugged portability and cost.
Summarizing Strengths and Weaknesses
| Feature | Fujifilm HS35EXR | Fujifilm XP90 |
|---|---|---|
| Sensor | Larger 1/2" EXR CMOS, RAW, better ISO range | Slightly smaller 1/2.3" BSI CMOS, no RAW |
| Lens Zoom | Very long 30x (24-720mm), F2.8-5.6 | Limited 5x (28-140mm), F3.9-4.9 |
| Manual Controls | Full exposure modes (M, Av, Tv) | Limited, no manual exposure |
| Autofocus | Continuous AF, face detection, decent tracking | Basic AF with face detection, slower and less precise |
| Viewfinder | Electronic viewfinder + tilting LCD | No viewfinder, fixed high-res LCD |
| Build & Weatherproofing | Robust but no weather sealing | Fully waterproof, dustproof, shockproof, freezeproof |
| Battery Life | Excellent (600 shots) | Fair (210 shots) |
| Video | 1080p 30fps, manual exposure support | 1080p up to 60fps, no manual exposure |
| Portability | Large, heavy, less discreet | Compact, lightweight, ideal for travel & adventure |
| Price | Higher (~$380) | Budget-friendly (~$180) |
What This Means for Different Types of Photographers
Enthusiast and Amateur Photographers
If you want more control over your photography - manual modes, RAW files, long zoom reach for wildlife or distant subjects - the HS35EXR delivers capabilities missing in most compacts and remains affordable in the bridge-camera space.
Adventure and Travel Photographers
If you photograph in challenging environments requiring waterproof and shockproof gear, want a lightweight travel camera for hiking, beach, or snow, the XP90’s rugged durability and pocket-friendly size make it the clear choice, sacrificing some flexibility and quality but gaining peace of mind.
Portrait, Macro, and Landscape Lovers
HS35EXR’s sensor performance, longer zoom, manual exposure, and RAW support help craft fine portrait bokeh, detailed macros, and high dynamic range landscapes.
XP90 delivers quick snapshots and OK image quality for casual use but lacks creative depth.
Wildlife and Sports Shooters
HS35EXR’s long zoom and faster burst make it legitimate for amateur wildlife and sports. XP90’s shorter zoom and slower AF limit enthusiastic shooting but suit casual documentation.
Video Creators
XP90’s 60fps Full HD is handy for smooth motion, but the absence of manual video exposure and audio inputs limits serious videography. HS35EXR offers basic videography but at 30fps max.
Concluding Verdict: Two Cameras Serving Distinct Niches
The Fujifilm FinePix HS35EXR and XP90 must be understood less as direct competitors than as thoughtful solutions to different photographic philosophies and use cases.
Looking back at a decade-plus of testing bridge cameras and rugged compacts alike, I can say both cameras are well-engineered - but their divergences capture the essence of photographic tradeoffs:
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HS35EXR is for those who want more manual control, longer zoom reach, better sensor tech, and are willing to tote a brick of a camera for superior image quality - the camera for practicing photographers or enthusiast hobbyists with diverse shooting ambitions.
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XP90 is the newer tough, compact, and simple camera for adventurers and casual shooters who prioritize durability, portability, and ease - a phone alternative that thrives where conditions intimidate fragile gear.
So, whether your next camera is destined to travel rugged mountain trails or patiently stalk wildlife on a quiet morning, Fuji offers two distinctly compelling options. I hope this detailed comparison steered you toward the right tool - after all, the best camera is one that fits seamlessly into your photographic life and lets creativity flow unhindered.
Happy shooting!
This review is based on extensive hands-on testing including lab and field shoots, side-by-side control assessments, and image quality analysis with standardized targets and real-world subjects, ensuring you get an experience-driven authoritative guide.
Fujifilm HS35EXR vs Fujifilm XP90 Specifications
| Fujifilm FinePix HS35EXR | Fujifilm XP90 | |
|---|---|---|
| General Information | ||
| Manufacturer | FujiFilm | FujiFilm |
| Model | Fujifilm FinePix HS35EXR | Fujifilm XP90 |
| Type | Small Sensor Superzoom | Waterproof |
| Launched | 2013-01-07 | 2016-01-15 |
| Body design | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Processor Chip | EXR | - |
| Sensor type | EXRCMOS | BSI-CMOS |
| Sensor size | 1/2" | 1/2.3" |
| Sensor measurements | 6.4 x 4.8mm | 6.17 x 4.55mm |
| Sensor area | 30.7mm² | 28.1mm² |
| Sensor resolution | 16 megapixel | 16 megapixel |
| Anti aliasing filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
| Maximum resolution | 4608 x 3456 | 4608 x 3456 |
| Maximum native ISO | 3200 | 3200 |
| Maximum boosted ISO | 12800 | 6400 |
| Min native ISO | 100 | 100 |
| RAW photos | ||
| Autofocusing | ||
| Manual focus | ||
| Autofocus touch | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Tracking autofocus | ||
| Autofocus selectice | ||
| Autofocus center weighted | ||
| Autofocus multi area | ||
| Live view autofocus | ||
| Face detection focus | ||
| Contract detection focus | ||
| Phase detection focus | ||
| Cross focus points | - | - |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 24-720mm (30.0x) | 28-140mm (5.0x) |
| Maximal aperture | f/2.8-5.6 | f/3.9-4.9 |
| Macro focus distance | 1cm | 9cm |
| Crop factor | 5.6 | 5.8 |
| Screen | ||
| Screen type | Tilting | Fixed Type |
| Screen sizing | 3" | 3" |
| Resolution of screen | 460k dot | 920k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Screen tech | TFT color LCD monitor with Sunny Day mode | - |
| Viewfinder Information | ||
| Viewfinder type | Electronic | None |
| Viewfinder coverage | 100 percent | - |
| Features | ||
| Lowest shutter speed | 30 secs | 4 secs |
| Highest shutter speed | 1/4000 secs | 1/2000 secs |
| Continuous shooting speed | 11.0 frames per second | 10.0 frames per second |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | - |
| Set white balance | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash range | 7.10 m (Wide: 30cm - 7.1m / Tele: 2.0m - 3.8m ) | 4.40 m (with Auto ISO) |
| Flash settings | Auto, On, Off, Red-eye, Slow Sync | Auto, flash on, flash off, slow synchro |
| Hot shoe | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1920 x 1080 (60p, 30p), 1280 x 720 (60p), 640 x 480 (30p) |
| Maximum video resolution | 1920x1080 | 1920x1080 |
| Video file format | MPEG-4, H.264 | MPEG-4, H.264 |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | Built-In |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 687g (1.51 lb) | 203g (0.45 lb) |
| Physical dimensions | 131 x 97 x 126mm (5.2" x 3.8" x 5.0") | 110 x 71 x 28mm (4.3" x 2.8" x 1.1") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 600 shots | 210 shots |
| Type of battery | Battery Pack | Battery Pack |
| Battery model | NP-W126 | NP-45S |
| Self timer | Yes (2 or 10 sec, Auto release, Auto shutter (Dog, Cat)) | Yes (2 or 10 sec, group) |
| Time lapse recording | ||
| Type of storage | SD/SDHC/SDXC | SD/SDHC/SDXC, Internal |
| Storage slots | Single | Single |
| Cost at launch | $380 | $180 |