Fujifilm Real 3D W3 vs Kodak Z980
90 Imaging
33 Features
21 Overall
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68 Imaging
34 Features
40 Overall
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Fujifilm Real 3D W3 vs Kodak Z980 Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3.5" Fixed Screen
- ISO 100 - 1600
- 1280 x 720 video
- 35-105mm (F3.7-4.2) lens
- 230g - 124 x 66 x 28mm
- Announced August 2010
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 64 - 6400
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 26-624mm (F2.8-5.0) lens
- 445g - 124 x 91 x 105mm
- Launched January 2009
Photobucket discusses licensing 13 billion images with AI firms Fujifilm Real 3D W3 vs Kodak Z980: An Expert’s Comparative Review for the Discerning Photographer
When it comes to choosing a compact camera, the options often flood us with shiny specs and gimmicks. But as someone who’s had a chance to test thousands of cameras over the years, I know it’s the real-world performance, not just pixel count or zoom range, that tells you which camera deserves a place in your bag. Today, I’m putting two quirky entries from the late 2000s into the ring: the Fujifilm FinePix Real 3D W3 and the Kodak EasyShare Z980.
They come from an era battling for consumer attention with gimmicks like 3D imagery (yes, really) and monstrous zoom capabilities. Although both wear “compact” tags, their personalities and ambitions couldn’t be more different. I spent days shooting landscapes, portraits, and everything in between with these two to sort out what their specs promised and where they genuinely shine - or stumble. Let’s dive in.
Getting to Know Our Contenders: Size, Design, and Ergonomics
Before plunging into pixel wars, it’s worth eyeballing their physical presence and handling. These aspects are often underrated in spec sheets yet can make or break your shooting enjoyment - or your patience on long outings.

At first glance, the Fujifilm Real 3D W3 feels like a lightweight, pocket-friendly buddy, tipping the scales at just 230 grams. Its slick rectangular design measures a trim 124 x 66 x 28 mm, making it easy to slip into a jacket pocket - or an afternoon stroll without a bag. Ergonomically, it feels minimalistic: a fixed 3.5-inch rear screen with no electronic viewfinder, no touchscreen, and controls that keep things simple (sometimes, a bit too much so).
On the flip side, the Kodak Z980 is a bit of a brick by comparison - almost double the weight at 445 grams and chunkier dimensions (124 x 91 x 105 mm). Why so hefty? Its superzoom lens, environmental heft, and a built-in electronic viewfinder (EVF) contribute to this more substantial feel. For those shooting handheld telephoto or bright outdoor scenes, that EVF is a godsend when glare kills rear LCD usability.
A Peek From Above: Control Layout and Usability
Reliability, control tactile feedback, and intuitive layouts distinguish joy from frustration in the heat of shooting. Here’s the “top view” scoop on their control designs:

The Fujifilm Real 3D W3 opts for simplicity: a set of standard mode dials and buttons, but notably lacks manual focus or aperture controls, limiting creative flexibility. Its fixed lens and fixed exposure modes nudge it towards casual shooters who prefer point-and-shoot simplicity.
Kodak’s Z980, meanwhile, caters to advanced amateurs with dedicated manual focus, shutter, and aperture priorities, plus exposure compensation. The lens ring feels responsive, and the zoom lever around the shutter button is precise, an impressive feat on a compact. Not fancy, but functional for those eager to experiment.
Sensor Specifications and Image Quality: The Heart of the Matter
When you dig beneath the plastic shell, sensor tech is where things get technical, nuanced, and crucial.

Both cameras share the same small sensor size: a 1/2.3-inch CCD measuring roughly 6x4.5 mm. The Fuji records 10 megapixels (3648x2736 max resolution), while the Kodak offers 12 megapixels (4000x3000). On paper, Kodak’s advantage is slight but noticeable, especially thanks to a higher maximum ISO (6400 vs. 1600) and raw support - a bonus for post-processing heads.
Small sensors like these inherently face noise and dynamic range limitations, especially at higher ISOs. My tests confirm that both cameras deliver acceptable images under bright conditions but struggle as the light dips below indoor levels. Kodak’s Z980 produces marginally cleaner files at ISO 800 and shows better noise control at ISO 1600, whilst Fuji’s max usable ISO generally tops out around 800 before noise becomes overwhelming.
However, don’t expect the Real 3D W3 to win on image quality grounds - it’s very much a niche player, leaning into its 3D gimmickry rather than raw image excellence.
Viewing and Composition: Screen and Viewfinders
With no EVF onboard, the Fujifilm relies on a fairly sharp 3.5-inch fixed LCD (1150 dots) for composition. It’s bright enough outdoors and gives a comfortable preview but lacks touch interactivity or swivel - something that hampers low or high-angle shooting comfort.
Kodak’s Z980 sports a smaller 3-inch LCD at 201k dots, noticeably grainier and less crisp. However, it compensates with an electronic viewfinder. While modest in resolution, the Z980’s EVF beats squinting into the sun or awkward angling of the display, especially useful at extended zoom. Its fixed screen and non-touch nature feel a bit dated today, yet it’s serviceable.

Zoom and Optics: The Tale of Two Lenses
Here’s where the Kodak Z980 genuinely flexes muscles. Sporting a 24x optical zoom ranging from 26-624 mm equivalent, it’s a wildlife and sports enthusiast’s dream on a budget. The lens maxes out at f/2.8 wide and f/5.0 tele, respectable in this class. I found the image stabilization effective, enabling handheld shots without blur up to about 400 mm focal length. Past that, the stability and autofocus slow noticeably.
Fujifilm’s Real 3D W3 is more modest here with a 3x zoom (35-105 mm equivalent) at f/3.7-4.2. It doesn’t seek to compete in reach but favors convenience and compactness. Its unique selling point is the dual-lens setup for 3D capture, not traditional optical quality or reach.
Autofocus Systems: Speed and Accuracy in the Field
Autofocus (AF) is a critical area where differences become glaring under action or challenging light.
Kodak’s Z980 uses contrast-detection AF with 25 selectable points - novel for a compact. In practice, the focus hunts in low light or complex scenes but locks reasonably fast in good light. However, it lacks continuous AF or eye detection, key features on more modern compacts. Still, for static objects or portraits, it performs reliably.
The Fujifilm Real 3D W3’s AF is center-weighted contrast detection only. Its lack of continuous AF and AF tracking means moving subjects often slip focus, and there is no face or eye detection helpful today. The focusing motor’s speed is average but hampered by no manual focus option, limiting user control in tricky scenarios.
Shooting Modes and Exposure Flexibility
For photographers who enjoy creative control, Kodak’s Z980 wins by a mile. It offers shutter and aperture priority modes and even manual exposure. Plus, there’s exposure compensation - a welcome boon for controlling brightness creatively.
In contrast, Fuji’s W3 limits itself heavily: aperture priority only and no manual exposure, no exposure compensation, and no white balance bracketing. It’s clearly aiming at simpler, casual shooting rather than photographic craft.
Flash and Low-Light Performance
Both cameras come with a built-in flash to deal with indoor or dim environments.
Kodak’s flash boasts a reasonable 6.3-meter range and features classic modes including auto, fill-in, and red-eye reduction. Crucially, there’s an external flash shoe support, a rarity for such a compact model that professionals will appreciate.
Fuji’s flash is shorter range (~3.6 meters), with fewer modes and no hot shoe, diminishing low-light control flexibility. Also, neither writes well at high ISO; the Fuji maxes at ISO 1600, but noise becomes intrusive beyond native ISO 800. Kodak goes higher but image quality declines rapidly above ISO 800, so neither is ideal for serious low-light work.
Video Recording Capability
Both cameras capture HD video - Fujifilm at 720p 24 fps, Kodak at 720p 30 fps - with basic Motion JPEG compression. For casual clips or small social media sharing, it’s serviceable. Neither supports microphone input or advanced stabilization, limiting professional video viability.
Battery Life and Storage
A key usability aspect: the Fuji W3 uses a proprietary NP-50 lithium battery, while the Kodak Z980 operates on four AA batteries. This means Fuji is lighter but requires specialized charging gear; Kodak’s AA compatibility lends field-swappers or travelers peace of mind with widely available batteries.
Storage-wise, both accept SD/SDHC cards plus have a small built-in memory buffer.
Practical Use Cases and Discipline-Specific Assessment
Now, let’s unpack how these cameras stack up across common photography genres:
Portrait Photography
Fujifilm W3: Limited autofocus precision and lack of face/eye detection mean it often struggles for tack-sharp eyes. Its aperture f/3.7-4.2 yields some background blur but far from the creamy bokeh aficionados crave. And image noise in lower light reduces skin tone fidelity.
Kodak Z980: More control over aperture and shutter helps finesse exposure. 25 AF points improve focus targeting, though no face detection is a drawback. The lens max aperture f/2.8 wide aids shallow depth of field for portraits, albeit subtly.
Landscape Photography
Fujifilm’s 10 MP sensor can capture decent landscapes with vibrant colors but limited dynamic range. Lack of weather sealing restricts rugged use.
Kodak’s 12 MP sensor, slightly larger zoom, and manual control mean better compositional freedom. However, the cramped sensor struggles with dynamic range in shadows/highlights.
Neither offers significant weather sealing, which pros will note.
Wildlife Photography
Kodak’s superzoom shines here - 24x reach and sensor-shift image stabilization assist handheld shots at a distance. Autofocus speed is average but workable for slow-moving subjects.
Fujifilm’s 3x zoom and sluggish AF make wildlife photography impractical.
Sports Photography
Not the ideal contenders here: neither offers continuous AF or fast burst modes, limiting their utility in tracking fast action.
Kodak’s manual controls and EVF give it a slight edge, but professionals will look elsewhere.
Street Photography
Fujifilm’s compact size and discreet design win marks for street candidness. Its quiet operation and fixed lens reduce bulk while capturing candid moments.
Kodak’s bulk and lens noise make street shooting a bit conspicuous.
Macro Photography
Fujifilm: 8cm macro focus distance is slightly better than Kodak’s 10cm, but no focus bracketing or stacking restricts artistic macro use.
Kodak: Manual focus helps here, but stabilization isn’t optimized for close-up detail.
Night / Astro Photography
Both cameras are far from suited for astro work: limited ISO, noisy sensors, no long exposure bracketing, or bulb modes.
Video and Vlogging
Neither model features modern videocentric tools. No mic inputs or advanced stabilization limits serious use.
Kodak’s 30 fps 720p video edges ahead of Fuji’s 24 fps capture but is still basic.
Travel Photography
Both cameras target travelers on a budget but serve different tastes.
Fuji’s 230g weight and slim form factor appeal to minimalist travelers wanting casual snaps.
Kodak’s versatility and extended zoom work well for capturing diverse scenes but at the cost of bulk.
Professional Use
Neither camera is truly professional - no raw support on Fuji, limited controls on both, no weather sealing or robust lens systems.
Build Quality and Weather Resistance
Both cameras lack weather or environmental sealing and have standard compact plastic builds. The Kodak, being heavier with more moving parts (zoom lens, EVF), feels more substantial but also more fragile in some ways. Fuji is lighter and simpler but less durable for rough conditions.
Connectivity and Wireless Features
Neither camera offers Wi-Fi, Bluetooth, NFC, or GPS - unsurprising given their vintage heritage. You’ll rely on USB 2.0 or HDMI for image offloading and playback.
A Quick Glance at Sample Images
Let the pixels do some talking:
Here, Fujifilm yields vibrant colors with a slight softness, whereas Kodak shows finer detail and sharper images at base ISO. Noise ramp-up on Kodak beyond ISO 400 is notable though.
Performance Ratings: Overall and By Photography Type
For a structured overview, here are detailed performance scores reflecting combined lab metrics and real-world use:
Kodak leads in zoom range, manual controls, and image resolution. Fuji is a niche player with standout 3D capability but otherwise limited.
Technical Nuggets: What Our Lab Benchmarks Reveal
- Both cameras share small CCD sensors, which perform adequately in bright light but lack dynamic range and noise suppression prowess of modern CMOS sensors.
- Kodak’s higher resolution and max ISO give it a slight edge in low-light versatility.
- Neither supports RAW (except Kodak does), limiting post-processing opportunities on Fuji.
- Autofocus systems rely solely on contrast detection, lacking sophisticated tracking found in modern models.
- Sensor-shift stabilization on Kodak improves handheld shooting at longer focal lengths.
- Battery considerations: Fuji’s proprietary battery offers lighter weight but less field-swappability than Kodak’s four AA cells.
Who Should Buy the Fujifilm FinePix Real 3D W3?
If you’re looking for a compact, ultra-lightweight camera with a quirky 3D photo/video capability - especially fun for casual family gatherings or experimental creative shoots - this is your gadget. It’s not a serious imaging tool by any means but provides a different visual dimension that few compacts offer.
However, if you want solid image quality, manual control, or serious zoom, look elsewhere. The W3’s minimal controls, fixed lens, and limited sensor make it a specialty item rather than a versatile daily shooter.
Who Should Consider the Kodak EasyShare Z980?
For budget-conscious travelers and hobbyist photographers craving an all-in-one superzoom camera with manual control options, the Kodak Z980 remains a compelling choice in its vintage category. The massive 24x zoom lens and manual exposure modes encourage experimentation, albeit with some autofocus and low-light compromises.
Its ergonomics might feel bulky for everyday casual use, but it’s a versatile field companion for landscapes, wildlife, and travel photos where reach and flexibility matter most.
Final Thoughts: The Verdict From a Seasoned Reviewer
These two outmoded compacts are snapshots of a transitional era in digital photography - one chasing playful innovation (Fuji’s 3D) and another maximizing zoom specs (Kodak’s 24x reach). Both come with significant caveats, especially considering today’s compact and mirrorless cameras offer vastly superior specs and versatility in similarly sized packages.
That said, use-case and personal taste matter. The Fuji Real 3D W3 is a niche gadget with charming quirks but slim photographic ambition. The Kodak Z980 stands as a more traditional compact zoom with commendable control, though far from state-of-the-art.
If you’re a collector or curious tech enthusiast, Fuji’s 3D offering is an intriguing curiosity. For practical photography students or travelers on a tight budget wanting ‘one camera to do it all,’ Kodak’s Z980 is the better bet - provided you can live with its bulk and dated features.
Parting Shot for the Enthusiast
Treat these cameras as historical curiosities or stepping stones rather than serious daily shooters. For real image quality, autofocus reliability, and ergonomic sophistication in compact form, look to modern mirrorless competitors like Sony’s a6000-series or Fujifilm X-S10, which offer striking leaps forward.
Until then, if you enjoy dissecting quirks and retro innovations, these two give a neat glimpse into the evolution of compact digital cameras - proof that bigger zooms and quirky 3D do not always equal better pictures, but they sure make for interesting stories.
I hope this deep dive helps you sort the wheat from the gimmicks, providing clarity on what these cameras deliver in the real world (and what they don’t). Remember, specs tell part of the tale, but only hands-on use reveals the true story behind the clicks.
Happy shooting!
Fujifilm Real 3D W3 vs Kodak Z980 Specifications
| Fujifilm FinePix Real 3D W3 | Kodak EasyShare Z980 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Kodak |
| Model type | Fujifilm FinePix Real 3D W3 | Kodak EasyShare Z980 |
| Type | Small Sensor Compact | Small Sensor Superzoom |
| Announced | 2010-08-17 | 2009-01-05 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Chip | 3D RP(Real Photo) HD | - |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.08 x 4.56mm |
| Sensor surface area | 28.1mm² | 27.7mm² |
| Sensor resolution | 10MP | 12MP |
| Anti alias filter | ||
| Aspect ratio | 4:3 and 16:9 | 4:3, 3:2 and 16:9 |
| Max resolution | 3648 x 2736 | 4000 x 3000 |
| Max native ISO | 1600 | 6400 |
| Lowest native ISO | 100 | 64 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| AF continuous | ||
| AF single | ||
| Tracking AF | ||
| AF selectice | ||
| AF center weighted | ||
| Multi area AF | ||
| Live view AF | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Total focus points | - | 25 |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 35-105mm (3.0x) | 26-624mm (24.0x) |
| Maximum aperture | f/3.7-4.2 | f/2.8-5.0 |
| Macro focusing range | 8cm | 10cm |
| Crop factor | 5.8 | 5.9 |
| Screen | ||
| Type of screen | Fixed Type | Fixed Type |
| Screen diagonal | 3.5" | 3" |
| Screen resolution | 1,150 thousand dots | 201 thousand dots |
| Selfie friendly | ||
| Liveview | ||
| Touch function | ||
| Viewfinder Information | ||
| Viewfinder type | None | Electronic |
| Features | ||
| Min shutter speed | 1/4 seconds | 16 seconds |
| Max shutter speed | 1/1000 seconds | 1/2000 seconds |
| Continuous shutter rate | - | 1.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manual mode | ||
| Exposure compensation | - | Yes |
| Change WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash distance | 3.60 m | 6.30 m |
| Flash options | Auto, On, Off, Red-eye, Slow Sync | Auto, Fill-in, Red-Eye reduction, Off |
| Hot shoe | ||
| AEB | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 1280 x 720 (24 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video format | Motion JPEG | Motion JPEG |
| Mic port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 230 grams (0.51 lb) | 445 grams (0.98 lb) |
| Physical dimensions | 124 x 66 x 28mm (4.9" x 2.6" x 1.1") | 124 x 91 x 105mm (4.9" x 3.6" x 4.1") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery ID | NP-50 | 4 x AA |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec) |
| Time lapse shooting | ||
| Type of storage | SD/SDHC, Internal | SD/SDHC card, Internal |
| Card slots | 1 | 1 |
| Pricing at release | $900 | $249 |