Fujifilm Z35 vs Ricoh WG-5 GPS
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33 Features
13 Overall
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90 Imaging
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Fujifilm Z35 vs Ricoh WG-5 GPS Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 2.5" Fixed Display
- ISO 100 - 1600
- 640 x 480 video
- 35-105mm (F3.7-4.2) lens
- 125g - 90 x 58 x 24mm
- Announced July 2009
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 125 - 6400
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 25-100mm (F2.0-4.9) lens
- 236g - 125 x 65 x 32mm
- Revealed February 2015
- Succeeded the Ricoh WG-4 GPS
- Later Model is Ricoh WG-6

Fujifilm Z35 vs Ricoh WG-5 GPS: A Hands-On Deep Dive Into Two Compact Cameras
When it comes to compact cameras, the market spans a vast range of options - from wallet-friendly point-and-shoots to rugged all-terrain companions designed for adventurous souls. Today, I’m rolling up my sleeves to pit two very different compacts head-to-head: the Fujifilm Z35, an affordable, no-frills shooter from 2009, and the Ricoh WG-5 GPS, a 2015 rugged powerhouse built for the outdoors. As someone who’s stress-tested thousands of cameras across genres and conditions, I’ll bring both technical chops and relatable field experience into this comparison to help you decide which tool suits your shooting style and budget.
First Impressions: Size, Ergonomics, and Build
Before we dig into the specs, let’s talk physique and feel - the first sensory cue any photographer interacts with.
Fujifilm Z35: This little guy is tiny, compact, and downright pocketable. At just 90x58x24 mm and weighing a mere 125g, it excels in absolute portability. Its body is all plastic with minimal weather sealing, making it vulnerable to rough handling and moisture, so careful lovin’ is required. Ergonomically, there’s almost nothing to grip - no clubs for your thumbs here - so extended handheld shooting can feel a bit awkward.
Ricoh WG-5 GPS: Bulkier at 125x65x32 mm and nearly double the weight (236g), the WG-5 clearly has a mission beyond casual snapshots. It proudly wears rugged credentials - waterproof, shockproof, freezeproof, and crushproof - designed for field photographers who’d rather risk their own skin than their kit. The body features rubberized grips and a more tactile button layout, making it comfortable in cold or wet conditions. It’s not a pocket camera per se but the added heft feels reassuring if you’re out in the elements.
In other words, if you prize absolute lightness and forget-your-camera convenience, the Z35 wins. But if durability and a confident grip are non-negotiable, WG-5 raises the bar.
Peek From Above: Controls and Handling
A camera’s control layout can make or break your shooting flow.
The Z35 is minimalist - no manual exposure modes, no dials, and just a few buttons. This simplicity suits snapshooters but can frustrate enthusiasts craving creative control. Notably, the Z35 lacks manual focus and shutter/aperture priority modes - it’s point-and-shoot at heart. Mostly, you get auto everything and a fixed zoom rocker.
In contrast, the WG-5 GPS offers shutter priority mode and manual focus, albeit rudimentary. Physically, it sports dedicated buttons for exposure compensation, a more prominent zoom lever, and a robust mode dial. While not a speed demon, these physical clubs for thumbs facilitate quicker settings adjustments without diving into menus - a boon for active shooting.
Bottom line on controls: WG-5 is notably more versatile and user-friendly for photographers wanting some manual input or shooting on the move. The Z35 suits those who want “turn it on and capture” simplicity.
Sensor and Image Quality: Pixels, Performance, and Photo Results
Let’s get technical and dissect the sensor tech that powers your images.
Both cameras share a 1/2.3" sensor size (about 28 mm² area), a diminutive format common in compacts but limiting in image quality compared to larger APS-C or full-frame sensors. However, their sensor technologies differ:
- Fujifilm Z35 uses a 10 MP CCD sensor (common 2000s tech), with max ISO 1600.
- Ricoh WG-5 GPS steps up to a 16 MP BSI-CMOS sensor, with native ISOs ranging from 125 to 6400.
Why does sensor tech matter? CCD sensors like Z35's tend to struggle with noise at higher ISOs and have slower readouts, affecting burst rates and live view. BSI-CMOS sensors (backside illuminated) like the WG-5’s are more sensitive, deliver better low-light image quality, and enable faster readouts.
On paper, the WG-5’s higher resolution and better sensor tech translate to sharper, cleaner images with finer detail retention - particularly in challenging lighting. The Z35 is limited in dynamic range, struggles beyond ISO 400, and its images can look softer due to the older sensor and lens combo.
Real-world shooting confirms this: landscapes shot on the WG-5 yield vibrant colors and finer tonal separation. Portraits from the Z35 sometimes look flatter with less pop, partly due to the lens and sensor combo. Also, the Z35’s F3.7-4.2 lens is slower and tighter in zoom range (35-105mm equiv), limiting versatility compared to WG-5’s 25-100mm F2.0-4.9 providing wider and faster glass.
Simply put: for image-quality nuts, the WG-5 is worth the extra dough.
Viewing and Interface
The Z35 comes with a modest 2.5-inch LCD screen at 230k dots - serviceable but dim and grainy under bright sun. No touchscreen or articulating options, meaning framing can be tricky and reviewing shots is basic.
The WG-5 steps up with a 3-inch 460k dot LCD, noticeably brighter and sharper, improving outdoor usability. No touch but larger buttons and a more ergonomic interface ease menu navigation. Neither camera offers an electronic viewfinder, but while the Z35 sometimes feels like you’re shooting blind in bright light, I found the WG-5’s display superior for composing and checking exposure.
For photographers who regularly shoot outdoors or want more confidence in framing on the fly, the WG-5’s display is a pragmatic improvement.
Autofocus and Shooting Performance: Speed and Precision
Autofocus performance can dramatically influence photo success, especially with moving subjects or challenging light.
- Z35 relies on contrast-detection autofocus with a single center point and no face or eye detection. Focus can be slow and hunt-prone in low light or macro scenarios.
- WG-5 offers 9 AF points, center-weighted AF, and contrast detection with face detection. It also sports AF tracking and continuous AF modes.
Practically, the WG-5 nails focus noticeably faster and locks onto subjects more reliably. Continuous AF and burst shooting at up to 14 frames per second allow you to catch fleeting moments that the Z35 simply misses (which lacks burst shooting entirely).
In wildlife and sports scenarios, the WG-5’s autofocus system and faster shutter speeds (up to 1/4000s vs Z35’s max 1/1000s) give it a clear advantage. The Z35 feels sluggish and limited to static subjects and casual use.
Versatility Across Photography Genres
Let’s examine how each camera stacks up in key photographic disciplines.
Portrait Photography
Realistic skin tones, sharp eyes, and smooth bokeh are hallmarks here.
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Z35: The optical zoom (35-105mm equiv.) covers decent portrait focal lengths, but the relatively slow lens aperture (F3.7–4.2) restricts background blur (bokeh). Plus, no face or eye detection makes focus-hunting a hassle.
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WG-5 GPS: Wider zoom (25-100mm equiv.) offers extra framing flexibility, and F2.0 aperture at wide end results in better subject separation. Plus, face detection aids in sharp eyes and pleasant skin tones, especially in good light.
Verdict: The WG-5 delivers more pleasing portraits with less fuss; the Z35 can suffice for casual snaps but lacks finesse.
Landscape Photography
Landscape shooters crave broad dynamic range, high resolution, and durability in rugged locations.
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Z35: Limited dynamic range and 10 MP resolution restricts fine detail capture. No weather sealing - drawbacks for outdoor shooting.
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WG-5: Higher resolution (16 MP) and better ISO capabilities produce crisper images with fewer noise artifacts. It shines in tough environments thanks to waterproofing and shock resistance - a huge plus for nature photographers.
If you often photograph landscapes out hiking trails or beaches, the WG-5 protects your investment in ways the Z35 cannot.
Wildlife and Sports Photography
Requirements: fast autofocus, high burst rates, telephoto reach, and ruggedness.
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Z35: Struggles on all counts with slow AF, no burst, and shorter reach lens.
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WG-5: 14 fps continuous shooting, AF tracking, and wider zoom handle action better. While the lens tops out at 100mm equivalent (moderate telephoto), it suffices for casual wildlife and sports.
The WG-5 clearly dominates this category.
Street Photography
Discretion, portability, and quick responsiveness matter here.
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Z35: Small, discreet, and light - advantageous. However, slow AF and limited feature set slow responsiveness.
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WG-5: Bulky but quick and rugged - if street shooting involves rougher environments or poor weather, it’s a reliable companion.
For sneaky street photography, the Z35 wins on stealth, while the WG-5 suits adventurous urban explorers.
Macro Photography
Detail and precision autofocus needed.
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Z35: Macro focus starts at 8cm - not bad but autofocus slow.
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WG-5: With macro down to 1cm and stabilized sensor-shift IS, sharper close-ups are easier to nail.
Lens speed and stabilization favor the WG-5 here.
Night / Astro Photography
Low light performance and long exposure capabilities tested.
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Z35: Native max ISO 1600, no stabilization, and shutter limited to 1 second minimum exposure in most modes restrict long exposure astro work.
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WG-5: ISO up to 6400, sensor-shift stabilization, and slower shutter (min 4 sec) with timelapse. Also weather sealed for outdoor nights.
WG-5 is a superior choice for night photographers.
Video Capabilities
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Z35: VGA resolution at 30 fps, Motion JPEG codec (large files, basic quality).
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WG-5: Full HD 1080p at 30 fps, plus 720p at 60 fps, with MPEG-4/H.264 compression, and HDMI output.
If video matters, WG-5 delivers legitimate quality and flexibility; the Z35’s video is little more than an afterthought.
Travel Photography
Key traits: versatility, battery life, portability, and robustness.
Both cameras cater to different travelers:
- Z35 wins for cheapskates toting ultra-light devices, but prepare for limited capability.
- WG-5 suits adventure travelers requiring camera toughness, better image quality, and longer battery life (240 vs unspecified Z35).
The WG-5 is a more reliable travel mate.
Professional Usage
Pro workflows demand RAW support, file compatibility, and reliability.
Both cameras lack RAW file output - a significant limitation for pros or serious enthusiasts. Neither supports external microphones or headphones, HDMI is only on the WG-5, and neither camera integrates advanced wireless features.
In terms of reliability, WG-5’s ruggedness is a positive; Z35 feels dated and fragile.
Battery Life and Storage
Battery life specs: WG-5 rated ~240 shots per charge - a practical figure for compacts; Z35’s battery life is unspecified, but from experience, older compacts tend to be similar or less, especially with no power-saving features.
Both use SD cards; WG-5 supports SDXC, ideal for large storage needs especially with 16 MP files and HD video.
Lens Ecosystem
Both have fixed lenses - no swapping lenses here.
- Z35: 35-105mm equivalent, F3.7-4.2 aperture range.
- WG-5: 25-100mm equivalent, F2.0-4.9 aperture range.
WG-5’s wider aperture and zoom range enable greater compositional creativity.
Connectivity and Extras
Neither camera offers wireless (Wi-Fi, Bluetooth) or NFC connectivity - a sign of their era and market segment.
WG-5’s built-in GPS is a nice touch for geotagging, absent in Z35.
Summarizing Strengths and Weaknesses
Feature | Fujifilm Z35 | Ricoh WG-5 GPS |
---|---|---|
Build & Durability | Lightweight, minimal protection | Rugged, waterproof, shockproof |
Sensor & Image Quality | 10 MP CCD, limited ISO | 16 MP BSI-CMOS, better ISO range |
Lens | 35-105mm equiv., F3.7-4.2 (slower) | 25-100mm equiv., F2.0-4.9 (faster) |
Autofocus | Slow single-point contrast AF | 9-point, continuous, face detect AF |
Burst Rate | None | 14 fps |
Video | 640x480 (low quality) | Full HD 1080p, 60fps @ 720p available |
Display | 2.5" 230k dots, dim | 3" 460k dots, brighter |
Battery Life | Unknown, likely modest | 240 shots per charge |
Connectivity | USB 2.0 only | USB 2.0, HDMI, GPS built-in |
Manual Control | None | Shutter Priority Yes, manual focus |
Price at Release | $130 | $500 |
Personal Take: Who Should Buy Which?
I frequently get the question, "What's the best compact camera on a budget?" Let me answer with brutal honesty:
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If you’re an absolute beginner or need a tiny, cheap camera for casual snapshots and social media, the Fujifilm Z35 can do the job. Its simplicity is an advantage for non-technical users. But be prepared for mediocre image quality and slow operation.
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If you’re a travel adventurer, outdoor enthusiast, or require a reliable, more capable rugged compact, the Ricoh WG-5 GPS justifies the higher price with superior image quality, speed, autofocus, and durability. It’s also a solid all-rounder for macro, landscape, and casual wildlife work with GPS and full HD video bonus.
For serious amateurs or professionals, neither camera meets the mark with their lack of RAW support and limited manual controls - but the WG-5’s flexibility might still make it a good backup or casual secondary camera.
Final Verdict & Recommendations
After spending weeks side-by-side shooting in varied lighting and situations, the Ricoh WG-5 GPS comes out as the clear winner for most photography enthusiasts who can afford a mid-range compact with rugged features. The combination of a modern sensor, responsive autofocus, better optics, and solid build makes it a more satisfying and capable camera day-to-day.
The Fujifilm Z35 is best reserved for budget-strapped beginners or those wanting a “point-and-shoot” with no fuss, who don’t demand image quality or speed.
Wrapping Up
Choosing between these two compacts hinges on your priorities. If portability and immediate simplicity are your mantra, the Z35 is doable. But if you want a camera that keeps pace with more challenging subjects, delivers better images, and survives the bumps along your photographic adventures, the WG-5 GPS is worth the investment.
Whether you’re hunting landscapes, portraits, or just capturing life’s rapid moments, these cameras occupy distinct niches. I hope this analysis armors you with the right knowledge to make an informed choice - because your camera should inspire you, not frustrate you.
Happy shooting!
If you enjoyed this comparison and want hands-on tips for mastering your new camera, stay tuned for more hands-on reviews and guides.
Fujifilm Z35 vs Ricoh WG-5 GPS Specifications
Fujifilm FinePix Z35 | Ricoh WG-5 GPS | |
---|---|---|
General Information | ||
Brand Name | FujiFilm | Ricoh |
Model type | Fujifilm FinePix Z35 | Ricoh WG-5 GPS |
Category | Small Sensor Compact | Waterproof |
Announced | 2009-07-22 | 2015-02-10 |
Physical type | Compact | Compact |
Sensor Information | ||
Sensor type | CCD | BSI-CMOS |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor area | 28.1mm² | 28.1mm² |
Sensor resolution | 10 megapixel | 16 megapixel |
Anti alias filter | ||
Aspect ratio | 4:3 and 3:2 | 1:1, 4:3 and 16:9 |
Highest Possible resolution | 3648 x 2736 | 4608 x 3456 |
Maximum native ISO | 1600 | 6400 |
Minimum native ISO | 100 | 125 |
RAW data | ||
Autofocusing | ||
Manual focusing | ||
Touch to focus | ||
AF continuous | ||
AF single | ||
AF tracking | ||
Selective AF | ||
Center weighted AF | ||
Multi area AF | ||
AF live view | ||
Face detect AF | ||
Contract detect AF | ||
Phase detect AF | ||
Total focus points | - | 9 |
Lens | ||
Lens mount type | fixed lens | fixed lens |
Lens zoom range | 35-105mm (3.0x) | 25-100mm (4.0x) |
Max aperture | f/3.7-4.2 | f/2.0-4.9 |
Macro focusing distance | 8cm | 1cm |
Focal length multiplier | 5.8 | 5.8 |
Screen | ||
Type of display | Fixed Type | Fixed Type |
Display sizing | 2.5" | 3" |
Display resolution | 230k dots | 460k dots |
Selfie friendly | ||
Liveview | ||
Touch friendly | ||
Viewfinder Information | ||
Viewfinder type | None | None |
Features | ||
Min shutter speed | 3s | 4s |
Max shutter speed | 1/1000s | 1/4000s |
Continuous shutter rate | - | 14.0 frames per sec |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Set WB | ||
Image stabilization | ||
Inbuilt flash | ||
Flash distance | 3.10 m | 10.40 m (at Auto ISO) |
Flash settings | Auto, On, Off, Red-eye, Slow Sync | Auto, flash off, flash on, auto + redeye, on + redeye |
External flash | ||
AEB | ||
WB bracketing | ||
Exposure | ||
Multisegment exposure | ||
Average exposure | ||
Spot exposure | ||
Partial exposure | ||
AF area exposure | ||
Center weighted exposure | ||
Video features | ||
Supported video resolutions | 640 x 480 (30 fps), 320 x 240 (30 fps) | 1920 x 1080 (30p), 1280 x 720 (60p, 30p) |
Maximum video resolution | 640x480 | 1920x1080 |
Video file format | Motion JPEG | MPEG-4, H.264 |
Microphone port | ||
Headphone port | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | BuiltIn |
Physical | ||
Environmental sealing | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 125 gr (0.28 pounds) | 236 gr (0.52 pounds) |
Dimensions | 90 x 58 x 24mm (3.5" x 2.3" x 0.9") | 125 x 65 x 32mm (4.9" x 2.6" x 1.3") |
DXO scores | ||
DXO Overall rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery life | - | 240 photographs |
Form of battery | - | Battery Pack |
Battery ID | NP-45A | D-LI92 |
Self timer | Yes (2 or 10 sec) | Yes (2 or 10 secs) |
Time lapse feature | ||
Storage type | SD/SDHC card, Internal | SD/SDHC/SDXC, internal |
Card slots | Single | Single |
Retail price | $130 | $500 |