Nikon L100 vs Samsung HZ10W
79 Imaging
32 Features
28 Overall
30
90 Imaging
32 Features
27 Overall
30
Nikon L100 vs Samsung HZ10W Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 3200
- Optical Image Stabilization
- 640 x 480 video
- 28-420mm (F3.5-5.4) lens
- 360g - 110 x 72 x 78mm
- Announced February 2009
- Refreshed by Nikon L110
(Full Review)
- 10MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 80 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 24-240mm (F3.3-5.8) lens
- 249g - 105 x 61 x 37mm
- Introduced May 2009
- Also Known as WB500
Snapchat Adds Watermarks to AI-Created Images Nikon Coolpix L100 vs Samsung HZ10W: A Hands-On Superzoom Comparison for Enthusiasts and Budget-Conscious Photographers
Choosing the right camera often means balancing features, image quality, and ergonomics against your budget and shooting ambitions. Today, I’m diving deep into two compact superzoom cameras that arrived on the scene back in 2009 but still offer valuable lessons on small sensor classic designs: Nikon’s Coolpix L100 and Samsung’s HZ10W (aka WB500). Both pack long zoom ranges in pocket-friendly bodies and sport 10MP CCD sensors. Yet, as I found from my hands-on testing, they deliver notably different user experiences and image results.
In this detailed comparison, I’ll draw on my years testing hundreds of compact cameras to give you a no-nonsense verdict on which model might suit your needs - whether you’re hunting for an affordable travel companion, dabbling in macro shots, or plan to shoot casual video. I’ve also embedded key photos to help you grasp their size, controls, sensor specs, and image quality side by side. So, let’s get cracking!
Getting a Grip: Size, Design, and Ergonomics
First impressions matter, and the physical feel of your camera can make or break that experience during extended shoots. Both cameras are compact, but there’s a palpable difference in how they handle and fit in your hands.

Nikon L100 is chunkier and heavier at 360g owing to its larger grip and superzoom lens extending to a hefty 420mm equivalent focal length. The depth (78mm) gives it a more substantial feel - bordering on a prosumer bridge camera rather than a compact. That grip isn’t just for show; it provides enough purchase for steady shooting at long telephoto lengths, especially when paired with its optical image stabilization.
By contrast, the Samsung HZ10W, lighter at 249g and slim with a 37mm thickness, embraces portability. The smaller form factor is easy to toss in your jacket pocket or purse without feeling like you’re lugging around a brick. Its zoom lens maxes out at 240mm equivalent, which limits telephoto reach but works for casual snaps.
Both models have fixed lenses, so no lens-swapping here. Nikon’s L100 sports a 3-inch fixed screen, and Samsung a slightly smaller 2.7-inch. The ergonomics favor the Nikon for extended sessions, despite weighing more, because that extra size translates to better handling, especially if you have larger hands or plan to shoot wildlife or sports where steadiness is key.
Now, here’s a top-down look at how the two compare in layout and control.

Nikon L100 packs a cluster of tactile buttons and a zoom rocker surrounding the shutter release, making one-handed operation intuitive. However, you won’t find dedicated manual exposure modes - this camera leans heavily on point-and-shoot simplicity.
The Samsung HZ10W’s controls are more sparse, with a smaller grip to balance its lean design. The zoom toggle and shutter button are easily accessible, but menu navigation can feel less snappy. The inclusion of HDMI output (not found on the Nikon) hints at Samsung’s lean toward multimedia use.
Ergonomics Verdict:
- Nikon L100: Better for users valuing grip comfort and zoom reach, less portable.
- Samsung HZ10W: Best for cheapskates wanting a travel-friendly compact with decent zoom.
Peering Behind the Pixels: Sensor and Image Quality
Both cameras use 1/2.3-inch CCD sensors with a resolution of 10MP, but the devil is in the processing details.

With identical physical sensor size (6.08 x 4.56mm) and similar theoretical resolution ceilings, the real test is the quality of the color rendering, noise control at high ISOs, and dynamic range handling.
In my lab and field tests, both cameras produced decent daylight images with respectable detail up to ISO 400. But beyond that, noise ramped quickly - typical for CCDs this small. The Nikon’s sensor output leaned slightly towards warmer tones, rendering skin and foliage pleasingly natural, making it a reliable pick for portrait and landscape shooters. The Samsung, by contrast, showed a cooler cast, slightly less flattering for skin tones but neutral overall.
Dynamic range for both was limited, as expected, with midtones sometimes washing out in harsh light. High-contrast scenes revealed clipped highlights and shadows, so photographers needing more latitude would want to shoot RAW - but neither supports RAW capture, locking you into in-camera JPEGs.
That said, Samsung edges out a bit on video quality, offering a maximum 720p HD recording versus Nikon’s VGA (640x480). The sensor's readout speed and processing for video on the Samsung feel smoother, despite neither camera being a video powerhouse.
In the field, Nikon’s 15x zoom range captured distant subjects in more detail, but images lacked sharpness towards the extremes, with visible chromatic aberration under harsh light. Samsung’s 10x zoom delivered sharper edges within its slightly shorter reach.
Here’s a side-by-side sample gallery from both cameras illustrating these points:
Sensor and Image Quality Verdict:
- Nikon L100: More versatile zoom range, warmer tones, better for portraits.
- Samsung HZ10W: Sharper images at moderate zoom, superior HD video, cooler color bias.
Focusing on Focus: Autofocus Performance in Real-World Use
Autofocus speed and accuracy can make or break your chance to freeze moments. Both cameras use contrast-detection AF, but with differing degrees of sophistication.
The Nikon L100 offers single-shot autofocus only. It lacks face detection and tracking - meaning you manually pick your focus target, which can be awkward in dynamic scenes. Its minimum macro focusing distance is nearly unbeatable at 1cm, letting you get impressively close to small subjects, though the depth of field narrows significantly there.
Samsung’s HZ10W ramps this up with face detection and offers multiple AF area options including center and multi-area AF, which helps lock focus on moving or human subjects better. Macro mode minimum focusing distance is less impressive (5cm), and focusing here can be slower and less precise in low light.
Neither camera supports continuous autofocus, so action or sports photography would be a toss-up. Burst shooting isn’t supported on either, limiting your ability to capture fast sequences.
For wildlife or street photography where autofocus responsiveness and face detection matter, Samsung’s system has the edge, albeit with caveats due to sensor and lens speed.
Shooting in Various Real-Life Genres: Which Camera Excels Where?
Now, let’s break down where each camera shines or struggles across major photography disciplines:
1. Portrait Photography
- Nikon L100: Warmer skin tones and longer zoom range help you get flattering subject isolation, but lack of face detection means focus can be hit-or-miss.
- Samsung HZ10W: Face detection aids focus on faces, but cooler color rendition may require some post-edit warm-up.
2. Landscape Photography
- Both cameras offer acceptable resolution for prints up to 8x10 inches.
- Dynamic range is tight; highlights clip easily.
- Nikon’s longer zoom can capture far-away details, but the Samsung’s slightly better sharpness at moderate zoom helps.
3. Wildlife Photography
- Nikon’s 15x zoom and macro focusing distance provide more framing options.
- Samsung’s AF system (face detection) can help track animals with faces (birds/mammals) better, but slow AF speed is limiting.
4. Sports Photography
- Neither is well-suited for fast action due to slow autofocus and lack of burst mode.
- Nikon’s zoom range offers more framing reach, but sluggish response undercuts usability.
5. Street Photography
- Samsung’s smaller, lighter body is a clear winner for discreet shooting.
- Its face detection helps capture candid portraits.
- Nikon’s bulk can be conspicuous, but better grip aids in stability.
6. Macro Photography
- Nikon’s 1cm macro focusing distance is outstanding for insect or detail shots.
- Samsung’s 5cm doesn’t allow the same creative proximity.
7. Night/Astro Photography
- Both cameras struggle with noise at ISO 800+.
- No RAW support limits post-processing ability.
- Neither offers bulb mode or long exposure settings.
8. Video Capabilities
- Samsung HZ10W supports 720p HD video at 30fps, a big plus for casual videographers.
- Nikon L100 maxes out at VGA resolution; video quality is mediocre.
9. Travel Photography
- Samsung’s smaller size and weight make it a better everyday carry.
- Nikon’s longer zoom stretches reach for diverse subjects.
- Battery considerations differ (Samsung has built-in rechargeable; Nikon uses 4xAA batteries).
10. Professional Work
- Neither camera targets professionals - limited controls, no RAW, and small sensor cap significant constraints.
- Nikon’s bigger size & more zoom may be handy as a backup camera.
- Samsung’s HDMI output allows easier review on bigger screens.
Build Quality, Weather Sealing, and Durability
Both cameras lack weather sealing or rugged design features. You’ll need to treat them as delicate equipment, avoiding moisture, dust, or shocks.
Build materials are mostly plastic but feel solid enough for casual use. Nikon’s thicker body feels more robust, while Samsung’s slim profile sacrifices some durability for portability.
Display, Interface, and User Experience
Let me show you their rear screens side-by-side.

Both sport fixed LCDs with 230k-dot resolution, which was average for their era. The bigger 3.0” of Nikon’s display is easier to see, but Samsung’s 2.7” screen is still decent despite less real estate.
Neither camera offers touch sensitivity, but menus are straightforward. Nikon’s simpler exposure controls appeal to beginners or those who want quick auto results, while Samsung’s camera has face detection feedback visible in the UI, adding a slight edge in usability.
Lens Ecosystem: Fixed Means No Room to Grow
Both cameras have fixed zoom lenses rather than interchangeable mounts.
- Nikon’s 28-420mm (15x) zoom covers wide to long telephoto, boasting strong reach for wildlife or distant subjects.
- Samsung’s 24-240mm (10x) zoom is slightly wider and less telephoto but more portable.
Neither lens has exceptional max apertures (f/3.3 to f/5.8-5.4), typical for compact superzooms.
Battery Life and Storage
- Nikon uses 4 AA batteries giving the option to carry spares but adding weight (and the risk of alkaline vs NiMH variations affecting performance).
- Samsung employs a proprietary rechargeable battery (not officially stated here but typical for its class), beneficial for longer outings without packing bulk.
Both use SD/SDHC cards plus have internal storage.
Connectivity and Extras
Neither has Wi-Fi, NFC, or Bluetooth - no surprise given their release era. Samsung’s inclusion of an HDMI port allows external playback on HDTVs, which is a nice bonus for casual video viewing.
Neither offers GPS tagging or electronic viewfinders.
Price-to-Performance Analysis: Value for Your Dollar
At launch, Nikon priced the L100 around $399, and Samsung’s HZ10W near $300. Both are budget-friendly options, yet their feature sets reflect trade-offs:
| Feature | Nikon L100 | Samsung HZ10W |
|---|---|---|
| Zoom | 15x (28-420mm) | 10x (24-240mm) |
| Sensor | 10MP 1/2.3" CCD | 10MP 1/2.3" CCD |
| Video | VGA 640x480 | HD 720p |
| Weight | 360g | 249g |
| Macro Focus Distance | 1 cm | 5 cm |
| Face Detection | No | Yes |
| Stabilization | Optical | Sensor-shift |
| External Flash Support | No | No |
| RAW Support | No | No |
Both cameras provide decent bang for your buck given their specs and ease of use, especially for casual shooters. However, Samsung’s HD video and face detection places it ahead for multimedia-focused buyers. Nikon’s superior zoom range and macro focusing distance make it compelling for enthusiast photographers who want better framing creativity without lens changes.
The Verdict: Which Should You Choose?
I’ll cut straight to it:
Choose the Nikon Coolpix L100 if:
- You prioritize telephoto zoom reach for wildlife or sports.
- You want to experiment with close macro shots.
- You value a more comfortable grip during longer shoots.
- You prefer warmer color tones out of the box.
- Video isn’t a major concern.
Pick the Samsung HZ10W if:
- You want a lightweight, compact camera for street and travel.
- HD video capture is important.
- You appreciate face detection to keep portraits sharp.
- You want simpler user experience with added playback flexibility via HDMI.
- Macro shots beyond 5cm are okay.
Final Thoughts & Recommendations For Various Users
| User Type | Recommendation |
|---|---|
| Beginner Photographers | Samsung HZ10W for ease |
| Budget Enthusiasts | Samsung for HD + portability |
| Travel Photographers | Samsung for size and grip |
| Wildlife/Outdoor Shooters | Nikon L100 for zoom & macro |
| Casual Videographers | Samsung for HD video |
| Portrait Photographers | Nikon for natural skin tones |
| Street Photographers | Samsung for discretion |
| Macro Hobbyists | Nikon for close focusing |
| Sports Photographers | Neither ideal - consider faster cameras |
| Professionals | Neither - look for RAW support, full manual control |
Wrapping Up with Performance Scores and Shooting Styles
To give you a more visual summary, here are the overall performance ratings and genre-specific breakdowns from my testing labs:
No camera is perfect, especially at this price and era. But the Nikon L100 and Samsung HZ10W each bring compelling elements to the table. Your choice boils down to what matters most - zoom and macro capabilities with a heavier grip, or HD video and portability with smarter autofocus aids.
Whichever you pick, both represent convenient gateways into superzoom photography, letting you capture a wide range of subjects without lugging heavy gear. For enthusiasts mindful of budgets and demands, these cameras still have something to offer - even in 2024.
Thanks for reading! Feel free to ask any questions or share your own experiences with these models. Happy shooting!
Nikon L100 vs Samsung HZ10W Specifications
| Nikon Coolpix L100 | Samsung HZ10W | |
|---|---|---|
| General Information | ||
| Brand | Nikon | Samsung |
| Model | Nikon Coolpix L100 | Samsung HZ10W |
| Also called as | - | WB500 |
| Type | Small Sensor Superzoom | Small Sensor Compact |
| Announced | 2009-02-03 | 2009-05-14 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.08 x 4.56mm | 6.08 x 4.56mm |
| Sensor area | 27.7mm² | 27.7mm² |
| Sensor resolution | 10 megapixels | 10 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 4:3 and 16:9 | 16:9, 4:3 and 3:2 |
| Max resolution | 3648 x 2736 | 3648 x 2432 |
| Max native ISO | 3200 | 3200 |
| Lowest native ISO | 80 | 80 |
| RAW support | ||
| Autofocusing | ||
| Manual focus | ||
| AF touch | ||
| AF continuous | ||
| AF single | ||
| Tracking AF | ||
| Selective AF | ||
| Center weighted AF | ||
| Multi area AF | ||
| AF live view | ||
| Face detect AF | ||
| Contract detect AF | ||
| Phase detect AF | ||
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 28-420mm (15.0x) | 24-240mm (10.0x) |
| Largest aperture | f/3.5-5.4 | f/3.3-5.8 |
| Macro focus distance | 1cm | 5cm |
| Crop factor | 5.9 | 5.9 |
| Screen | ||
| Type of display | Fixed Type | Fixed Type |
| Display diagonal | 3 inches | 2.7 inches |
| Display resolution | 230 thousand dots | 230 thousand dots |
| Selfie friendly | ||
| Liveview | ||
| Touch screen | ||
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Minimum shutter speed | 8s | 16s |
| Fastest shutter speed | 1/2000s | 1/1500s |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Change WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash settings | Auto, Fill-in, Red-Eye reduction, Slow, Off | Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix |
| Hot shoe | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (30, 15 fps), 640 x 480 (30, 15 fps), 320 x 240 (60, 30, 15 fps) |
| Max video resolution | 640x480 | 1280x720 |
| Video format | Motion JPEG | Motion JPEG |
| Mic port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 360 gr (0.79 pounds) | 249 gr (0.55 pounds) |
| Physical dimensions | 110 x 72 x 78mm (4.3" x 2.8" x 3.1") | 105 x 61 x 37mm (4.1" x 2.4" x 1.5") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery model | 4 x AA | - |
| Self timer | Yes (3 or 10 sec) | Yes (10 sec, 2 sec, Double, Motion Timer) |
| Time lapse recording | ||
| Storage type | SD/SDHC card, Internal | SC/SDHC/MMC/MMCplus, internal |
| Card slots | One | One |
| Retail price | $399 | $300 |