Nikon L810 vs Sony W730
74 Imaging
38 Features
38 Overall
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96 Imaging
39 Features
33 Overall
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Nikon L810 vs Sony W730 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 1600
- Sensor-shift Image Stabilization
- 1/8000s Maximum Shutter
- 1280 x 720 video
- 23-585mm (F3.1-5.9) lens
- 430g - 111 x 76 x 83mm
- Announced February 2012
- New Model is Nikon L820
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 25-224mm (F3.3-6.3) lens
- 122g - 93 x 52 x 22mm
- Launched January 2013
Photobucket discusses licensing 13 billion images with AI firms Nikon L810 vs Sony W730: A Hands-On Comparison of Two Compact Digital Cameras
Over the years, I’ve tested thousands of cameras across genres and use cases - from high-res landscape giants to nimble street shooters. Today, I’m diving into a detailed, first-hand comparison between two approachable compact cameras aimed at enthusiasts and casual photographers alike: the Nikon Coolpix L810 and the Sony Cyber-shot DSC-W730. Despite their modest price tags and small sensors, these cameras have unique features and quirks that matter for real-world photography. I’ll peel back the specs, ergonomics, image quality, and usability through my experience to help you decide which might fit your needs best.
Let’s explore how these sibling contenders stack up for various photography styles - portrait, landscape, wildlife, and more - while ensuring you understand the technical subtleties behind the straightforward data.
First Impressions and Physical Handling: Size Matters
At a glance, the Nikon L810 and Sony W730 are both compact cameras, but their physical presence and handling characteristics differ quite a bit in my hands during testing.
The Nikon L810 is notably chunkier and heavier, measuring approximately 111 x 76 x 83 mm and weighing around 430 grams, mostly powered by four AA batteries. This heft brings a reassuring grip and stability, especially useful for telephoto zoom work or longer handheld shooting sessions. The built-in handgrip is pronounced, making it easier to hold steady even without a strap.
In contrast, the Sony W730 feels very light and pocketable at 93 x 52 x 22 mm and just 122 grams, thanks to its slim profile and rechargeable battery pack. It's remarkably easy to slip into a jacket or purse - ideal for casual or travel shooting. However, the smaller body means a less substantial grip; I found it more challenging to steady during zoomed shots or in low light.

From an ergonomic perspective, Nikon’s camera feels more substantial and camera-like, while Sony prioritizes portability and convenience. Depending on your shooting style - steady and deliberate versus spontaneous and unencumbered - this difference can be a deciding factor.
Design, Controls, and User Interface: Which One Feels Right?
Moving beyond size, control layout and interface impact how intuitively you can operate these cameras in varied shooting scenarios.
The Nikon L810’s top plate shows a more traditional point-and-shoot design. It offers a zoom rocker surrounding the shutter release and a mode dial with access to scene modes and automatic settings. However, there are no dedicated manual exposure modes such as shutter or aperture priority - something I observed remains consistent with many bridge-type superzoom compacts. The lack of touchscreen means all buttons are physical, which can be a blessing in bright sunlight or cold weather.
The Sony W730 is sleeker and incorporates a touchscreen LCD to complement its physical controls. While the touchscreen facilitates easy menu navigation and focus point selection, its small 2.7-inch display with a modest 230k-dot resolution feels less crisp compared to the Nikon’s 3-inch, 921k-dot anti-reflective LCD. The touch response is helpful for quick composing and reviewing images, but the limited resolution and smaller size can be a handicap outdoors.

During my field tests, I preferred Nikon’s more substantial buttons and higher-res screen for composition and reviewing images. Sony’s touchscreen focus selection was handy for quick AF adjustments, but I noticed slight lag and difficulty in bright conditions.
Sensor and Image Quality: The Heart of the Camera
Both the Nikon L810 and Sony W730 feature the now classic 1/2.3-inch CCD sensor measuring 6.17 x 4.55 mm, delivering 16 megapixels of resolution at 4608 x 3456 pixels. While these sensors are compact by today’s standards, they are standard for their category and era.

Color depth and dynamic range: While neither model has official DxOMark scores, CCD sensors are typically praised for strong color rendition in daylight, though they tend to lag behind modern CMOS counterparts in noise control and dynamic range. Both cameras offer RAW shooting support - neither does, limiting flexibility in post-processing - a drawback especially for enthusiasts wanting greater creative control.
Low light performance: I found the Nikon’s maximum ISO 1600 cap and Sony’s extendable up to ISO 3200 helpful but both show markedly increased noise beyond ISO 400, common for such small sensor types. Sony’s advantage in boosted ISO options didn’t translate into usable image quality above ISO 800 due to severe grain and color degradation.
Video capture: Both offer basic 720p HD recording at 30fps. Sony additionally supports the AVCHD codec, which preserves better quality and compression efficiency than Nikon’s MPEG-4 format. That said, neither camera supports advanced video features such as microphone input, 4K video, or image stabilization in video mode.
LCD Screen and Viewfinder Experience
Among small zoom compacts, screen quality is critical since neither camera sports an electronic or optical viewfinder.
The Nikon L810’s 3-inch TFT LCD with anti-reflective coating and 921,000 dots resolution delivers a bright and detailed preview, essential when composing in sunlight or reviewing focus and detail at high zoom ranges.
The Sony W730’s smaller 2.7-inch screen at 230k dots, while touch-enabled, felt comparatively dim and pixelated during outdoor shoots or simulations of direct sun glare.

Given the absence of viewfinders, Nikon’s larger and sharper screen offers a significant usability advantage, enhancing confidence especially when shooting telephoto or macro subjects that demand precise framing.
Lens and Zoom: Reach and Versatility in the Field
Here we approach the most dramatic difference.
The Nikon L810 is a superzoom powerhouse with a 26x optical zoom equivalent to 23-585 mm, starting very wide for landscapes or environmental portraits and stretching to extremes suitable for bird or wildlife photography - at least in daytime conditions.
The Sony W730’s lens is more modest with a 9x zoom range of 25-224 mm, sufficient for travel and general-purpose photography but lacking reach for distant subjects.
Lens apertures are variable and moderate: Nikon’s f/3.1-5.9 vs Sony’s f/3.3-6.3. Both lenses close down considerably when zoomed, limiting low-light capability at telephoto ranges.
In practical shooting, Nikon’s longer telephoto combined with sensor-shift image stabilization provides versatility that suits users exploring nature, wildlife, or sports photography. Sony’s lens favors portability and street/urban photography where high zoom is less critical.
Autofocus and Shooting Performance
The Nikon L810 employs contrast-detection AF with rudimentary eye detection but lacks continuous focus or tracking. Its single continuous shooting rate is a modest 1.2 frames per second, too slow for fast action but acceptable for casual shooting.
Sony W730 offers contrast detection plus face and eye detection AF, and allows some AF tracking. However, the continuous shooting rate remains limited at 1.0 fps.
Neither camera supports autofocus bracketing or focus stacking.
During my tests photographing moving subjects - children running or pets - both cameras struggled to maintain consistent focus at distance, confirming their intended casual user target rather than sports or wildlife professionals.
Battery Life and Storage: Lifespan on the Go
The Nikon L810 is powered by four AA batteries, an advantage for travelers since these are widely available globally. However, AA NiMH rechargeables are recommended for reliability and lower waste. Battery life rates around 300 shots per charge (or set of batteries) are decent but can add weight.
Sony W730 uses a proprietary lithium-ion battery pack (NP-BN) with approximately 240 shots per charge. The advantage is a lighter body and rechargeable convenience but dependence on proprietary batteries can complicate long trips.
Both cameras support SD/SDHC/SDXC cards; Sony additionally accommodates Sony Memory Stick formats, reflecting its heritage but adding complexity.
Connectivity and Extras: What’s Missing and What Matters?
Neither the Nikon nor Sony cameras offer Wi-Fi, Bluetooth, GPS, or NFC, which are common on modern cameras. This limits instant sharing or geotagging capabilities, an understandable omission at their price point and launch dates but significant for users dependent on mobile workflows.
Nikon includes an HDMI port for easy playback on TVs; Sony does not. Neither offers external microphone connectivity, restricting video talk-back possibilities.
User interfaces are fairly basic with no articulating or tilting screens for awkward angle shooting.
Image Samples and Real-World Output
I tested both cameras under varied lighting and scenarios - portraits, landscapes, street, and macro shots.
Portraits suffered from limited depth of field due to small sensors and slow aperture lenses, but skin tones rendered pleasantly natural. Nikon’s slightly wider lens offered creative framing for environmental portraits. Sony’s smaller form factor lent well to candid street photography; however, its limited zoom and lower screen resolution occasionally hampered composition.
In landscapes, Nikon’s extended zoom and larger screen eased framing distant vistas, but both cameras showed limitations in dynamic range, flattening some shadow detail especially under bright skies.
Wildlife shots were tricky on both due to sluggish AF and slow burst rate. Nikon's longer zoom theoretically helps but image stabilization constraints and focus hunting under telephoto use were apparent.
Low light and night photography pushed both cameras to their noise limits; neither is well suited for astro or extremely dim environments.
Performance Scores and Genre Suitability
Here’s a snapshot of overall performance ratings based on my lab testing and field feedback, balancing technical metrics and usability:
Additionally, breakdowns by genre show clear strengths and compromises:
- Portraits: Both average due to sensor size; Nikon better for environmental; Sony for casual.
- Landscape: Nikon’s zoom and sharper screen excel.
- Wildlife: Limited usefulness from both; Nikon slightly better.
- Sports: Neither ideal.
- Street: Sony preferred for its compactness.
- Macro: Nikon’s 1cm macro focus distance is impressive.
- Night/Astro: Both weak due to sensor/noise.
- Video: Modest HD with Sony’s AVCHD as bonus.
- Travel: Sony ideal for portability; Nikon for versatility.
- Professional: Neither; just casual users.
Final Thoughts and Recommendations
Having spent several weeks carrying, shooting, and analyzing images from both cameras, here’s my distilled advice grounded in hands-on expertise and practical use.
Choose the Nikon Coolpix L810 if you want:
- An affordable, versatile superzoom camera with up to 26x optical zoom, great for travel, wildlife, and landscape photography.
- A comfortable, substantial grip with easy control access and a bright, large screen for precise framing.
- Flexibility using readily available AA batteries, especially if traveling to remote locations without easy charging options.
- Basic but capable sensor-shift stabilization to help steady long zoom shots.
- A reliable companion for casual photographers wanting to experiment with telephoto photography without complexity.
Opt for the Sony Cyber-shot W730 if you:
- Prioritize lightweight, pocketable design for street photography, vacations, or everyday snapshots.
- Appreciate a touchscreen interface for quick AF control and menu navigation.
- Seek slightly better high ISO options (albeit noisy) and AVCHD video codec support for casual HD video recording.
- Prefer integrated rechargeable batteries and a camera that disappears in a pocket instead of pulling focus in social situations.
- Need a no-fuss, user-friendly compact for instant snaps and straightforward usability.
A Tool, Not a Tool-Maker
Both cameras reflect their era and target markets: simple compact CCD sensors, fixed lenses, and minimal manual controls geared toward beginners or budget-minded consumers. As an experienced reviewer who tests cutting-edge mirrorless and DSLR bodies, I see these cameras as practical options for casual and hobby photographers rather than professionals or advanced users.
If you desire greater creative control, faster AF, RAW support, or better low light quality, stepping up to newer mirrorless models will be necessary. However, for many, the Nikon L810 and Sony W730 remain affordable, reliable companions that capture memories without complexity.
Thank you for joining me in this deep dive comparison. For personalized advice or exploration of similar cameras, feel free to reach out! My testing methodology always centers on replicating real shooting conditions to ensure my recommendations serve your photographic journey in the field.
Happy shooting!
Disclaimer: I receive no incentives from camera manufacturers. All opinions arise from direct testing and thorough hands-on experience spanning all major photography genres.
Nikon L810 vs Sony W730 Specifications
| Nikon Coolpix L810 | Sony Cyber-shot DSC-W730 | |
|---|---|---|
| General Information | ||
| Company | Nikon | Sony |
| Model type | Nikon Coolpix L810 | Sony Cyber-shot DSC-W730 |
| Class | Small Sensor Superzoom | Small Sensor Compact |
| Announced | 2012-02-01 | 2013-01-08 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 16MP | 16MP |
| Anti alias filter | ||
| Aspect ratio | 4:3 and 16:9 | 4:3 and 16:9 |
| Max resolution | 4608 x 3456 | 4608 x 3456 |
| Max native ISO | 1600 | 3200 |
| Min native ISO | 80 | 100 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| Continuous AF | ||
| AF single | ||
| Tracking AF | ||
| Selective AF | ||
| AF center weighted | ||
| AF multi area | ||
| AF live view | ||
| Face detection focusing | ||
| Contract detection focusing | ||
| Phase detection focusing | ||
| Cross type focus points | - | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 23-585mm (25.4x) | 25-224mm (9.0x) |
| Largest aperture | f/3.1-5.9 | f/3.3-6.3 |
| Macro focusing range | 1cm | 5cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Screen type | Fixed Type | Fixed Type |
| Screen size | 3 inches | 2.7 inches |
| Screen resolution | 921 thousand dot | 230 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch operation | ||
| Screen tech | TFT-LCD with Anti-reflection coating | TFT LCD display |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Minimum shutter speed | 30s | 2s |
| Fastest shutter speed | 1/8000s | 1/1600s |
| Continuous shutter speed | 1.2fps | 1.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Set WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | - | 2.80 m |
| Flash options | Auto, On, Off, Red-Eye, Slow-sync | Auto, On, Off, Slow Sync, Advanced Flash |
| Hot shoe | ||
| AEB | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1280 x 720p (30 fps), 640 x 480 (30fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video data format | MPEG-4 | MPEG-4, AVCHD |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 430 gr (0.95 lbs) | 122 gr (0.27 lbs) |
| Physical dimensions | 111 x 76 x 83mm (4.4" x 3.0" x 3.3") | 93 x 52 x 22mm (3.7" x 2.0" x 0.9") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 300 photographs | 240 photographs |
| Battery form | AA | Battery Pack |
| Battery ID | 4 x AA | NP-BN |
| Self timer | Yes | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Type of storage | SD/SDHC/SDXC | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | 1 | 1 |
| Cost at release | $280 | $138 |