Sony W730

Sony Cyber-shot DSC-W730 front
  • 16MP - 1/2.3" Sensor
  • 2.7" Fixed Screen
  • ISO 100 - 3200
  • Optical Image Stabilization
  • 1280 x 720 video
  • 25-224mm (F3.3-6.3) lens
  • 122g - 93 x 52 x 22mm
  • Introduced January 2013
  • Read full specs
  • Alternatives
  • Size Comparison
  • FAQ

Sony W730 summary

Sony W730 is Sony's Small Sensor Compact digital camera first released on January of 2013. The camera features a 16MP, CCD 1/2.3" sized sensor and has a full resolution of 4608 x 3456.

The W730 is placed #60 out of 261 in Small Sensor Compact cameras & overall #824 out of 1465 for digital cameras in our collection. Please test our Advanced camera filter to get camera results based on your personalized factors.

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Below is a chart of multiple factors used in the rating system.

Sony W730 history

The Sony W730 is part of a family of products. You can view the detailed range below.

ModelVisualizeLensResolutionSensor SizeReleased
Sony-Cyber-shot-DSC-WX500 front thumbnailSony WX500
W730 vs WX500
Sony-Cyber-shot-DSC-W800 front thumbnailSony W800
W730 vs W800
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Sony-Cyber-shot-DSC-WX350 front thumbnailSony WX350
W730 vs WX350
Sony-Cyber-shot-DSC-WX300 front thumbnailSony WX300
W730 vs WX300
Sony-Cyber-shot-DSC-W730 front thumbnailSony W73025-224mm
Sony-Cyber-shot-DSC-W710 front thumbnailSony W710
W730 vs W710
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Sony-Cyber-shot-DSC-WX80 front thumbnailSony WX80
W730 vs WX80
Sony-Cyber-shot-DSC-WX150 front thumbnailSony WX150
W730 vs WX150
Sony-Cyber-shot-DSC-W690 front thumbnailSony W690
W730 vs W690
Sony-Cyber-shot-DSC-WX50 front thumbnailSony WX50
W730 vs WX50
Sony-Cyber-shot-DSC-WX70 front thumbnailSony WX70
W730 vs WX70
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Sony-Cyber-shot-DSC-W610 front thumbnailSony W610
W730 vs W610
Sony-Cyber-shot-DSC-W620 front thumbnailSony W620
W730 vs W620
Sony-Cyber-shot-DSC-W650 front thumbnailSony W650
W730 vs W650
Sony-Cyber-shot-DSC-WX30 front thumbnailSony WX30
W730 vs WX30
Sony-Cyber-shot-DSC-WX10 front thumbnailSony WX10
W730 vs WX10
Sony-Cyber-shot-DSC-WX5 front thumbnailSony WX5
W730 vs WX5
Sony-Cyber-shot-DSC-W370 front thumbnailSony W370
W730 vs W370
Sony-Cyber-shot-DSC-W290 front thumbnailSony W290
W730 vs W290
Photography Glossary
Sony-Cyber-shot-DSC-W230 front thumbnailSony W230
W730 vs W230
Sony-Cyber-shot-DSC-W220 front thumbnailSony W220
W730 vs W220

Sony W730 Pros and Cons

Below is a collection of upsides and downsides of the Sony W730 based on factors that are oftentimes regarded as crucial in a digital camera.

above average minimum ISO (100)
comes with face detect focusing
comes with tracking focus
decent MP (16 megapixels)
flash built-in
good zoom range (25-224mm 9.0 x zoom)
image stabilization (Optical)
includes focus via touch
lighter than others in class (122g)
rather wide (25mm)
touchscreen capability
doesn't have HDMI socket
doesn't have headphone socket
doesn't have mic socket
doesn't have Time Lapse mode
does not have a selfie friendly screen
focusing manually not possible
lens is fixed (fixed lens mount)
low quality video (1280 x 720 resolution)
low resolution screen (230 thousand dots)
max fps low (1.0 frames per second)
no aperture priority mode
no articulating screen
no external flash support
no manual exposure
no phase detect AF
no RAW format
no shutter priority mode
screen is small (2.7 inches)
slow at full zoom (f6.3)
sluggish maximum aperture (f3.3)
small sensor (1/2.3")
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Sony W730 Sensor details

The sensor spec in the Sony W730 is 6.17mm x 4.55mm (1/2.3"). The 28 mm² sensor has the capability to capture 4608 x 3456 pixels and aspect ratios of 4:3 and 16:9. The camera features Image Stabilization (Optical). In body stabilization is better than digital stabilization as the latter can produce cropping.

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The CCD sensor has 16 megapixels and includes a standard ISO range of 100 - 3200. Sadly, RAW files are not saved which means that the user has less room to maneuver in post.

The graphic below illustrates the W730's sensor dimensions compared to other popular sizes. The W730 sensor has a crop factor of 5.8 and is showcased in green.

Sony Cyber-shot DSC-W730 sensor size Meta to Introduce 'AI-Generated' Labels for Media starting next month

To get a sense of different aspect ratios, you can refer to the graphic below.

Camera sensor aspect ratios

Sony W730 dimensions

Sony W730 weighs in at 0.27 lb (122 grams / 4.30 ounces) & the measurement of the camera is 93mm x 52mm x 22mm (3.7" x 2.0" x 0.9"). The weight of average Small Sensor Compact camera is 174 grams so the Sony W730 is less heavy when compared to its rivals.

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Below is a pic of the Sony W730 with a softdrink so you're able to get a sense of its scale.

Sony Cyber-shot DSC-W730 dimensions scale

The top view below will show the button design on the W730.

Sony Cyber-shot DSC-W730 topview buttons dials

Sony W730 Lens specs

The W730 has got a built in lens featuring a focal range of 25-224mm giving it a 9.0 x zoom which is definitely not amazing however it is going to be useful in a few cases.

At the widest 25mm, the lens features an aperture of f3.3 and that is kind of slow and not the best for low light events and you will likely struggle to get a shallow depth of field. You will probably also need to boost the ISO which results in noisy photos. With the tele end, 224mm comes with f6.3 which is pretty slow and you might need to utilize slower shutter speeds.

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Sony W730 Connectivity

The W730 has the following connectivity:

  • USB Yes

Digital cameras that have NFC or Bluetooth compatibility can easily be controlled wirelessly with smartphones. You will be able to copy images and oftentimes alter camera settings without the hassle of connecting physically to the camera.

A few applications even give a Liveview and release the shutter in case you are not near the camera. If the camera features a HDMI port, it could be attached to an external monitor. The majority of cameras will allow you to recharge the battery pack with the USB port.

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Sony W730 Video specs

The highest possible video quality in the Sony W730 is 1280 x 720 and you can shoot in MPEG-4 and AVCHD file format. 720p is low for today's requirements. You should aim for at least FUll HD quality for good video. The camera does not offer a microphone or headphone socket which means you have got little control over the sound. It is perhaps a better idea to shop for an alternative camera should you require good sound for your videos.

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Sony W730 Weather Sealing

Sony W730 does not include environment sealing so damp conditions can easily damage the camera.

Sony W730 Screen and Viewfinder

The Sony W730 features a 2.7 inch fixed display supporting a resolution of 230 thousand dots.

Moreover the display is touch friendly which means that you can adjust focus point plus change settings with your fingers.

Sony Cyber-shot DSC-W730 screen and viewfinder Sora from OpenAI releases its first ever music video

The ViewFinder details for Sony W730 are the following:

  • ViewFinder None

For bright outdoor conditions which make the camera displays washed out and tricky to see, viewfinders can be quite helpful.

Sony W730 Shutter specs

Sony W730 has the capability to shoot continuously at 1.0 frames per second. The maximum shutter speed is 1/1600s.

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Sony W730 Flash and Hot shoe specs

Sony W730 features only inbuilt flash lacking external flash support.

Sony W730 Autofocus specs

Sony W730 features just Contrast Based AF & doesn't have Phase Detect AF. Phase Detection focusing is a lot snappier & precise when compared to Contrast Based focusing. The camera features Face detection which is handy for people photography.

Sony W730 has tap to focus. You can easily use your fingers in order to change focus. It also comes with Tracking AF for subjects on the move. Sony W730 has no manual focusing. Manual focusing mode is useful during low light conditions or you want to have more accurate focus control.

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Sony W730 Battery life

The battery life (NP-BN) in the Sony W730 is made to last for 240 photographs as per the CIPA benchmarks which is on par with it's competitors. The average Small Sensor Compact camera battery life is 241. Fujifilm X30 has got the best (470) battery life within this type of cameras.

Underneath is a listing of Small Sensor Compact cameras that come with the highest battery life:

ModelVisualizeBattery LifeRAWNFCBluetooth
Photography Glossary

Sony W730 for specific styles of photography

The following diagram indicates a summary of the Sony W730 for specific styles of photography. To learn more, check out the specific section below.

Sony W730 Portrait photography details

The Sony W730 has a score of 35 which is awful, and means the camera is just not appropriate for portrait photography. Shooting portrait photos leans greatly towards sensor specs, RAW support & ability to work with off-camera flash.

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MP count good (16 megapixels)
supports face detection focusing
manual focus not available
no manual control
cannot use external flash
sensor size is very small (1/2.3")
no RAW support

Sony W730 Street photography info

Coming in at a very good points total of 67, the Sony W730 is a very decent fit for street photography. A good street photography camera offers a good balance of image quality plus portability.

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built in image stabilization (Optical)
provides touch to focus
lighter than competition (122g)
screen is fixed
sensor size is very small (1/2.3")
has no RAW support

Sony W730 Sports photography factors

A awful sports photography score of 41 suggests the Sony W730 is just not appropriate for taking pictures of sports. A camera should have very good focusing plus fast continuous shooting for sports photography.

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built in image stabilization (Optical)
good MP (16MP)
includes tracking autofocus
painfully slow continuous shooting (1.0 frames per second)
no shutter priority mode
sensor size is small (1/2.3")
doesn't have phase detect autofocus

Sony W730 Travel photography features

Weight is extremely important in selecting a camera for travel. All round, the Sony W730 gets a nice 71 for a travelling camera which makes it a very decent choice to take on your vacations.

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lighter than others in class (122 grams)
supports touch focus
decent megapixels (16 megapixels)
built-in flash
really wide (25mm)
missing Timelapse mode
screen isn't selfie friendly
slow max aperture (f3.3)

Sony W730 Landscape photography features

If you're looking to pick a camera for landscape pictures, the most critical aspect is going to be image quality. The Sony W730 with it's awful grade of 39 for a landscape camera is just not appropriate compared to its rivals.

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fairly wide (25mm)
has image stabilization (Optical)
good megapixels (16 megapixels)
focusing manually not possible
fixed lens (fixed lens mount)
sluggish max aperture (f3.3)
tiny screen (2.7")
manual mode not possible
sensor size is small (1/2.3")
no RAW support
missing Time Lapse mode

Sony W730 Vlogging advice

A vlogging camera really should have a articulating screen, microphone port and ideally IBIS. Taking all things into account, the Sony W730 is just not appropriate as a vlog camera as it receives a awful score of 34.

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quite wide (25mm)
screen is touchscreen
image stabilization (Optical)
has face detection focus
lighter than competition (122g)
sluggish maximum aperture (f3.3)
display is not selfie friendly
video res low (1280 x 720 resolution)
no external microphone port

Sony W730 Alternatives

If you need replacements to the W730, here is a collection of the highest ranked cameras that fall into the category of Small Sensor Compact.

The graph just below shows you an overview of the W730 vs it's top ranking rivals shown earlier.

There are a bunch of cameras you may take a look at as alternatives. To browse through a detailed comparison, click the "compare" link.

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General Information
Model type
Sony Cyber-shot DSC-W730
Small Sensor Compact
Physical type
Sensor Information
Sensor type
Sensor size
Sensor dimensions
6.17 x 4.55mm
Sensor area
Sensor resolution
Anti alias filter
Aspect ratio
4:3 and 16:9
Peak resolution
4608 x 3456
RAW support
Highest native ISO
Minimum native ISO
Focus manually
Autofocus touch
Continuous autofocus
Single autofocus
Tracking autofocus
Selective autofocus
Center weighted autofocus
Autofocus multi area
Autofocus live view
Face detection autofocus
Contract detection autofocus
Phase detection autofocus
Cross type focus points
Lens mount type
fixed lens
Lens zoom range
25-224mm (9.0x)
Maximum aperture
Macro focusing distance
Crop factor
Type of screen
Fixed Type
Screen size
2.7 inches
Resolution of screen
230 thousand dots
Selfie friendly
Touch function
Screen technology
TFT LCD display
Viewfinder Information
Viewfinder type
DXO scores
DXO Overall rating
not tested
DXO Color Depth rating
not tested
DXO Dynamic range rating
not tested
DXO Low light rating
not tested
Minimum shutter speed
Fastest shutter speed
Continuous shutter rate
1.0 frames per second
Shutter priority
Aperture priority
Manual mode
Change white balance
Image stabilization
Inbuilt flash
Flash distance
2.80 m
Flash settings
Auto, On, Off, Slow Sync, Advanced Flash
Hot shoe
WB bracketing
Multisegment metering
Average metering
Spot metering
Partial metering
AF area metering
Center weighted metering
Video features
Video resolutions
1280 x 720 (30 fps), 640 x 480 (30 fps)
Highest video resolution
Video data format
Mic port
Headphone port
USB 2.0 (480 Mbit/sec)
Environment sealing
Water proofing
Dust proofing
Shock proofing
Crush proofing
Freeze proofing
122 gr (0.27 lbs)
93 x 52 x 22mm (3.7" x 2.0" x 0.9")
Battery life
240 pictures
Battery type
Battery Pack
Battery ID
Self timer
Yes (2 or 10 sec, Portrait 1/2)
Time lapse feature
Type of storage
SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo
Card slots
Pricing at release