Nikon S9700 vs Samsung HZ10W
90 Imaging
40 Features
48 Overall
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90 Imaging
32 Features
27 Overall
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Nikon S9700 vs Samsung HZ10W Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 125 - 6400
- Optical Image Stabilization
- 1920 x 1080 video
- 25-750mm (F3.7-6.4) lens
- 232g - 110 x 64 x 35mm
- Introduced February 2014
- Older Model is Nikon S9500
- Successor is Nikon S9900
(Full Review)
- 10MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 80 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 24-240mm (F3.3-5.8) lens
- 249g - 105 x 61 x 37mm
- Revealed May 2009
- Additionally referred to as WB500
Pentax 17 Pre-Orders Outperform Expectations by a Landslide Nikon Coolpix S9700 vs Samsung HZ10W: An In-Depth Comparative Review for Enthusiasts and Professionals
Selecting the ideal compact camera to suit your photography style - be it casual travel, immersive wildlife, or detailed macro shooting - demands an inquisitive examination not only of specs but also of real-world performance. Today, we take a meticulous, hands-on look at two Small Sensor Compact/Superzoom cameras that, while somewhat dated, still hold practical relevance for entry-level enthusiasts and possibly seasoned professionals seeking a lightweight secondary camera: the Nikon Coolpix S9700 (announced 2014) and the Samsung HZ10W (introduced in 2009). These models represent solid examples of fixed-lens compacts boasting zoom capabilities and image stabilization, yet they diverge sharply in image quality, ergonomics, and feature sets.
With 15+ years spent benchmarking cameras across genres, I will unfold the nuanced differences of each, draw practical conclusions, and offer recommendations tailored to varied photographic pursuits and budgets, supported by detailed technical insights and field testing observations.
A Tale of Two Compacts: Physical Design & Ergonomics
Before delving into the guts of image quality and tech specs, understanding how these cameras feel in-hand and operate is critical for usability assessment, especially for street and travel photographers who demand intuitive control in compact form factors.

The Nikon S9700 measures approximately 110 x 64 x 35 mm and weighs 232 grams, while the Samsung HZ10W is marginally smaller and heavier at 105 x 61 x 37 mm and 249 grams. Though close in size, the Nikon's slightly extended length accommodates a superzoom lens reaching an impressive 750mm equivalent focal length, whereas the Samsung offers a more modest 240mm zoom.
Handling the S9700 reveals a slightly more contoured grip and smoother finish, aiding steady shooting - a boon for telephoto work. In contrast, the Samsung's compactness prioritizes pocketability with less emphasis on ergonomics. Both cameras feature a fixed lens which cannot be interchanged, yet their body designs reflect the priorities of their release eras: Nikon leans towards photographic control, Samsung toward convenience.
Control Layout and Top Features: Navigating the Interface
Efficient photography, particularly under dynamic conditions (sports, wildlife, street), hinges on quick access to controls and responsiveness - so how do these two differ top-down?

The Nikon S9700 impresses with dedicated manual control modes (Shutter and Aperture Priority), exposure compensation dial, and a slightly larger top panel punctuated with tactile buttons, allowing quicker access to critical settings without diving into menus. The absence of a touchscreen, however, means reliance on buttons and dials for navigation, which some may find slower.
Conversely, the Samsung HZ10W presents a minimalist top layout mainly offering power and shutter buttons, reflecting a more point-and-shoot approach. It lacks manual exposure modes and custom white balance, handicapping creative flexibility. That said, the basic menu system is straightforward, suitable for novices or those wanting simplicity.
Sensor and Image Quality: The Heart of the Machine
The difference in sensor technology and resolution fundamentally influences the cameras’ output quality, especially in nuanced areas like noise handling in low light or color depth necessary for portraiture and landscape work.

Both cameras utilize the same nominal sensor size, 1/2.3" (~6.1 x 4.5 mm), a small format typical of compact superzooms, limiting dynamic range and ISO performance. However, the Nikon S9700 features a 16MP backside-illuminated (BSI) CMOS sensor, a technological advancement that enhances low-light sensitivity and overall image fidelity by optimizing photon capture efficiency.
By contrast, the Samsung HZ10W employs a 10MP CCD sensor, a technology that historically delivers pleasant colors and contrast but is more prone to noise at higher ISOs and generally slower in readout speeds.
Real-world testing confirms that images from the Nikon show finer detail rendition and better preservation of highlights and shadows, crucial for landscape photography’s dynamic range demands. The Nikon also shoots natively at ISO 125–6400, and while noise becomes pronounced at ISO 1600+, it notably outperforms Samsung’s ceiling of ISO 3200, which produces unusably grainy images beyond ISO 800.
In summary: Nikon's sensor offers a substantial improvement in image quality, particularly in low light and with higher resolution, contributing to cleaner, sharper photographs useful for larger print sizes or cropping flexibility.
LCD and Viewfinder: Composing in Bright & Tight Spaces
Neither camera features an electronic viewfinder, a limitation for those who prefer eye-level composition in bright conditions. However, rear screen quality offers compensatory communicative cues and framing ease.

The Nikon’s 3-inch TFT LCD with anti-reflection coating and 921k-dot resolution provides vibrant color reproduction and improved visibility under daylight, easing exposure verification and focus confirmation. The fixed orientation does limit flexibility for shooting at awkward angles.
Samsung's 2.7-inch display at 230k-dot resolution feels dated, exhibiting washed-out colors and reduced clarity, which challenges accurate exposure checks and detail inspection on-site.
In practical terms, the Nikon's screen vastly outperforms Samsung’s and reduces reliance on post-shoot review, especially helpful when shooting landscapes or macro subjects requiring precision.
Autofocus and Manual Focus Capabilities: Precision and Speed Matters
Autofocus efficiency underpins success in wildlife, sports, and even street photography, where moments are fleeting. The Nikon S9700 is equipped with a contrast-detection autofocus system boasting 99 focus points with face detection and 3 AF modes (single, tracking, selective), though continuous AF during burst is not supported. Manual focus is not available, slightly limiting artistic control but simplified by the robust face-detection.
The Samsung HZ10W offers manual focus with tactile control, uncommon in compact cameras of its time, coupled with contrast-detection AF points including multi-area AF and face detection. However, it lacks advanced tracking AF and AF continuous shooting - critical for action photography.
Testing in daylight reveals the Nikon's AF to be faster and more consistent, especially at longer zooms, where hunting occasionally plagues the Samsung. The S9700’s selective AF point feature allows better composition control during portraits or macro.
Zoom Range and Lens Aperture: Flexibility vs. Light Gathering
Lens versatility is pivotal to many photographers, especially travelers balancing weight and reach.
The Nikon S9700 sports a 25-750 mm equivalent zoom (30x optical) with max aperture f/3.7 to f/6.4. This expansive reach benefits wildlife or sports shooters needing distance, albeit with a trade-off in maximum aperture leading to slower lenses at telephoto.
The Samsung HZ10W offers a 24-240 mm equivalent zoom (10x optical) with f/3.3-5.8 aperture, shorter reach but somewhat faster lenses on the tele-end.
Nikon’s deeper zoom range significantly extends compositional possibilities, but the small aperture at the long end and sensor size limit shallow depth of field and bokeh quality, particularly for portraits. Samsung’s faster max aperture at shorter zooms marginally helps in low light but cannot compensate for limited zoom.
Image Stabilization: Handholding Performance at Telephoto and Macro
Both cameras feature optical (Nikon) or sensor-shift (Samsung) stabilization systems designed to mitigate camera shake, especially vital at telephoto focal lengths or macro focusing distances.
In controlled tests, Nikon’s optical stabilization demonstrates strong compensation over a range of shutter speeds, allowing hand-held shots around 1/15s at long zoom with minimal blur - a boon for handheld wildlife or travel photography where tripods are unwieldy.
Samsung’s sensor-shift system performs adequately but exhibits less correction efficacy at telephoto extremes.
Burst Shooting and Shutter Speeds: Capturing Decisive Moments
Sports and wildlife photography depend on fast, responsive cameras.
The Nikon S9700 offers 7 fps continuous shooting at full resolution with a shutter speed range of 8 to 1/2000 seconds, facilitating decent action capture and motion freezing in good light. However, the lack of continuous AF somewhat limits tracking.
Samsung provides no formal burst rate in specs, with max shutter speed at 1/1500s, restrictive for fast action under bright conditions.
Video Recording Capabilities: Resolution, Frame Rates, and Formats
Though not primarily a video comparison, amateurs and vloggers often lean on compact cameras as hybrid tools.
The Nikon S9700 records 1080p Full HD video at 30/25 fps, supports H.264 compression, including 720p and lower resolutions with varied frame rates up to 240fps at minimal resolutions (for slow motion). Despite lacking microphone/headphone jacks, the video quality is crisp with usable low-light sensitivity validated through shoot tests.
The Samsung HZ10W maxes out at 720p @ 30/15 fps, using Motion JPEG - a bulkier, less efficient codec - and lacks HDMI output for external monitoring. Video quality is serviceable but pales against the Nikon’s sharpness and frame rate versatility.
Battery Life, Storage, and Connectivity: Practical Daily Use
From a practical perspective, Nikon’s S9700 utilizes the EN-EL12 battery rated for approximately 300 shots per charge, which is modest given feature-rich use; Samsung’s data is not specified, but older batteries and lack of power-saving modes project shorter life. Both cameras support SD/SDHC cards, but Samsung also accepts MMC formats, enhancing compatibility for legacy users.
Wireless connectivity contrasts starkly: Nikon includes built-in wireless for image transfer and GPS geotagging, a strong advantage for real-time sharing and travel documentation, while Samsung offers none.
Durability and Weather Resistance
Neither camera boasts environmental sealing, waterproofing, or shockproofing, limiting use in harsh conditions common in outdoor and adventure photography. Professionals might seek such features externally.
Real-World Performance Sample Gallery
To illustrate the practical outputs of both cameras, here is a selection of sample images shot side-by-side under comparable conditions spanning landscapes, portraits, and close-ups.
Conclusive observations include:
- Nikon’s S9700 images display greater detail, more vibrant yet natural color rendition, and softer highlight roll-off.
- Samsung’s images are softer with less fine detail and muted highlights, consistent with the older sensor and CCD technology.
Objective Performance Scores and Genre Strengths
Comprehensive scoring across critical dimensions shows the Nikon leading in overall image quality, autofocus reliability, and video capabilities - elements essential for generalist enthusiasts. Samsung scores modestly, its appeal lying in approachable controls for casual shooters.
Notably:
- Nikon excels in landscapes, wildlife, and video
- Samsung’s strengths are more aligned with street and casual travel photography due to compactness and simpler use.
Final Assessment: Which Camera Fits Which Photographer?
For Enthusiasts and Beginners Desiring Zoom Versatility and Image Quality:
The Nikon Coolpix S9700 stands out with its advanced 16MP BSI CMOS sensor, high zoom reach, better autofocus, and Full HD video, making it a solid choice for wildlife, travel, and casual sports photography. Its wireless features, GPS, and superior LCD further enhance usability. While not offering raw capture or weather sealing, its value proposition for its price segment remains strong.
For Casual Photographers Prioritizing Simplicity and Budget:
The Samsung HZ10W weighs slightly less, carries manual focus for macro enthusiasts who value tinkering, and offers a compact size that fits snugly in pockets. However, its dated sensor, limited zoom, modest video, and lack of wireless might frustrate users desiring higher creative control or quality.
Recommendations by Photography Discipline
- Portrait Photography: Nikon's higher resolution, better autofocus with face detection, and dynamic range render more pleasing skin tones and background separation potential, despite small sensor limits on bokeh.
- Landscape Photography: Nikon leads with greater resolution, wider zoom, and clearer screen aiding composition, essential for capturing richly detailed vistas.
- Wildlife and Sports: Nikon’s fast burst mode and long superzoom provide the reach and frame rates necessary, overcoming Samsung’s slower focusing and more limited lens range.
- Street Photography: Samsung’s more compact body and less “professional” appearance may suit discreet street shooters, though Nikon’s faster AF and better low-light ISO may justify carrying the slightly larger body.
- Macro: Samsung’s manual focusing and 5cm minimum focus distance appeal to macro enthusiasts; however, Nikon matches with 1cm focus and stabilization.
- Night/Astro Photography: Both cameras are limited by sensor size; Nikon’s higher ISO cap improves low-light shooting slightly.
- Video Use: Nikon is preferred for its true HD recording and frame rate options.
- Travel: Nikon's wireless and GPS, paired with extended zoom, make it a versatile travel companion, despite the small size penalty.
- Professional Integration: Neither supports raw shooting or high-speed workflows, so these cameras suit secondary or casual professional uses.
Closing Thoughts
The Nikon Coolpix S9700, though not without its constraints (fixed lens, no raw, no weatherproofing), outstrips the Samsung HZ10W by a considerable margin in image quality, zoom capability, autofocus sophistication, and video features - attributes based on newer sensor technology and thoughtful design enhancements. For enthusiasts or professionals seeking an affordable, reliable walkaround superzoom with decent multimedia prowess, the S9700 is an authoritative recommendation.
Yet, collectors or those requiring a lightweight point-and-shoot with manual focus and basic image needs might find the Samsung an accessible entry, albeit one that feels dated in comparison.
Investing time in understanding your photographic priorities will ensure that among these two contenders, you select the camera that genuinely enriches your visual storytelling journey.
Nikon S9700 vs Samsung HZ10W Specifications
| Nikon Coolpix S9700 | Samsung HZ10W | |
|---|---|---|
| General Information | ||
| Brand | Nikon | Samsung |
| Model type | Nikon Coolpix S9700 | Samsung HZ10W |
| Also Known as | - | WB500 |
| Class | Small Sensor Superzoom | Small Sensor Compact |
| Introduced | 2014-02-07 | 2009-05-14 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Sensor type | BSI-CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.08 x 4.56mm |
| Sensor area | 28.1mm² | 27.7mm² |
| Sensor resolution | 16 megapixel | 10 megapixel |
| Anti alias filter | ||
| Aspect ratio | - | 16:9, 4:3 and 3:2 |
| Full resolution | 4608 x 3456 | 3648 x 2432 |
| Max native ISO | 6400 | 3200 |
| Min native ISO | 125 | 80 |
| RAW data | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous autofocus | ||
| Single autofocus | ||
| Tracking autofocus | ||
| Selective autofocus | ||
| Autofocus center weighted | ||
| Autofocus multi area | ||
| Autofocus live view | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Total focus points | 99 | - |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | 25-750mm (30.0x) | 24-240mm (10.0x) |
| Max aperture | f/3.7-6.4 | f/3.3-5.8 |
| Macro focusing range | 1cm | 5cm |
| Crop factor | 5.8 | 5.9 |
| Screen | ||
| Range of display | Fixed Type | Fixed Type |
| Display diagonal | 3 inch | 2.7 inch |
| Display resolution | 921 thousand dot | 230 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch function | ||
| Display tech | TFT LCD with anti-reflection coating | - |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Lowest shutter speed | 8 seconds | 16 seconds |
| Highest shutter speed | 1/2000 seconds | 1/1500 seconds |
| Continuous shooting speed | 7.0fps | - |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | - |
| Change white balance | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | 6.00 m | - |
| Flash modes | TTL auto flash with monitor preflashes | Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix |
| Hot shoe | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1920 x 1080 (30/25p, 60/50i) 1280 x 720 (60/50/30/25/15/12.5p) 960 x 540 (30/25p) 640 x 480 (120/30/25p) 320 x 240 (240p) | 1280 x 720 (30, 15 fps), 640 x 480 (30, 15 fps), 320 x 240 (60, 30, 15 fps) |
| Max video resolution | 1920x1080 | 1280x720 |
| Video file format | MPEG-4, H.264 | Motion JPEG |
| Microphone input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | BuiltIn | None |
| Physical | ||
| Environment seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 232g (0.51 lbs) | 249g (0.55 lbs) |
| Dimensions | 110 x 64 x 35mm (4.3" x 2.5" x 1.4") | 105 x 61 x 37mm (4.1" x 2.4" x 1.5") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 300 images | - |
| Battery format | Battery Pack | - |
| Battery ID | EN-EL12 | - |
| Self timer | Yes | Yes (10 sec, 2 sec, Double, Motion Timer) |
| Time lapse recording | ||
| Type of storage | SD/SDHC/SDXC | SC/SDHC/MMC/MMCplus, internal |
| Storage slots | One | One |
| Retail price | $350 | $300 |