Panasonic FZ300 vs Sony H90
59 Imaging
37 Features
73 Overall
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91 Imaging
39 Features
35 Overall
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Panasonic FZ300 vs Sony H90 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fully Articulated Screen
- ISO 100 - 6400
- Optical Image Stabilization
- 1/16000s Maximum Shutter
- 3840 x 2160 video
- 25-600mm (F2.8) lens
- 691g - 132 x 92 x 117mm
- Announced July 2015
- Replaced the Panasonic FZ200
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 24-384mm (F3.3-5.9) lens
- 222g - 105 x 60 x 34mm
- Launched February 2012
Samsung Releases Faster Versions of EVO MicroSD Cards Panasonic Lumix FZ300 vs Sony Cyber-shot H90: A Hands-On Comparison of Two Small Sensor Superzooms
When evaluating compact superzoom cameras, discerning photographers often find themselves weighing versatility, image quality, and ergonomic nuance against price. The Panasonic Lumix DMC-FZ300 and Sony Cyber-shot DSC-H90, though released a few years apart, still remain relevant options in this crowded niche. Having extensively tested both models over hundreds of shooting hours - including side-by-side real-world trials - this comparison explores how these two cameras stack up across photography disciplines, technological sophistication, and value.
The goal here isn’t merely to relay specs but to deliver nuanced insights grounded in practical experience. Whether you are an enthusiast seeking a do-it-all camera or a professional needing a rugged travel companion, read on for an in-depth examination that can guide your next investment.
First Impressions: Design, Build, and Handling
Handling is where initial chemistry solidifies - or frays. Right out of the gate, the Panasonic FZ300 impresses with its robust, weather-sealed body that calls to mind a classical SLR, albeit with bridge camera compactness. The Sony H90, by contrast, opts for a markedly petite and lightweight compact design, prioritizing portability but sacrificing some durability and manual control finesse.

Ergonomics and Body Style
The FZ300’s SLR-like ergonomics make it unmistakably comfortable for extended sessions. The rubberized grip fits naturally in the hand, and the substantial barrel lens balance prevents front-heaviness even zoomed in. By contrast, the Sony H90’s small, pocket-friendly shell is convenient but less secure when shooting one-handed, especially at telephoto focal lengths.
From a tactile standpoint, the Panasonic’s dials and buttons resist slip and feel precision-engineered. The Sony’s controls are compact, and though intuitively laid out, the limited number of dedicated buttons means more menu diving during shoots - a frustration for those accustomed to quicker access.

Control Layout and Interface
The Panasonic FZ300 boasts a top-panel mode dial, a customizable function button, and an AF/MF switch right on the lens barrel - features that DSLR users will appreciate migrating here. In comparison, the H90 sticks to basic push-buttons and a mode dial with fewer options, geared toward simpler operation. Notably, the FZ300 includes a touchscreen interface paired with live view autofocus that offers faster, more flexible framing.
I judge these differences crucial: for serious photographers, good ergonomics differentiate between a pleasurable shoot and missed opportunities.
Sensor and Image Quality Insights
Both cameras use a 1/2.3-inch sensor, typical of the small sensor superzoom class - but there the similarities narrow significantly.

Sensor Technology and Resolution
The Sony H90 pairs a 16MP CCD sensor with the BIONZ processor, while the Panasonic FZ300 utilizes a 12MP CMOS sensor with its Venus Engine processor. At first glance, Sony’s 16MP sounds promising, but CCD’s relative age means slower readout and higher noise at elevated ISOs compared to CMOS.
In practice, the FZ300 delivers crisper detail and superior noise control starting from ISO 800 and above - a critical factor for low-light or indoor shooting. The Sony’s images show more grain and less dynamic range, especially in shadows and highlights.
Raw Capability and Post-Processing Latitude
Importantly, only the FZ300 supports RAW capture, unlocking finer control during post-processing - vital for photographers who demand maximum image manipulation flexibility. The H90 offers JPEG output only, limiting editing latitude.
I conducted side-by-side portrait and landscape comparisons shooting RAW+JPEG on the FZ300 versus JPEG-only from the H90 under varied lighting. The Lumix’s RAW files retained more shadow detail and enabled more aggressive highlight recovery without artifacting.
Display and Viewfinder: Framing and Review
On-the-fly composition and image review benefit greatly from display quality and viewfinder presence.

LCD and Viewfinder
The FZ300 sports a 3-inch, 1040k-dot fully articulated touchscreen - a boon for high and low angle shooting, vlogging, and self-portraits. The touchscreen responsiveness is smooth, and menu navigation is quick.
Sony’s H90 has a fixed 3-inch LCD with 461k dots, lacking touchscreen capabilities. Its brightness and clarity fall short for composing in harsh daylight conditions.
The FZ300 includes an electronic viewfinder (EVF) with 1440k-dot resolution and 100% coverage. The EVF is bright, detailed, and reduces strain in bright environments. The H90 lacks any viewfinder, relying solely on the rear LCD - an obvious compromise affecting accuracy in bright sunlight.
Autofocus and Performance Dynamics
For travel, wildlife, sports, and event photography, autofocus speed and accuracy often trump sensor specs.
Autofocus System and Accuracy
Panasonic equips the FZ300 with a contrast-detection AF system featuring 49 focus points, including face detection and tracking. The system supports continuous AF and touchscreen AF point selection, enhancing flexibility.
The Sony H90 uses contrast-detection AF as well but is more basic: fewer focus points, no continuous AF, and no live view AF support. Single autofocus is reliable but slow in challenging lighting.
I've tested both in fast-paced wildlife and sports shooting scenarios. The FZ300’s autofocus locked consistently and tracked moving subjects well, aided by 12 fps burst shooting that outperforms the H90’s 1 fps continuous rate.
Lens and Zoom Performance
While neither camera has interchangeable lenses, their built-in zoom optics are critical.
Panasonic FZ300 Lens
- Focal length: 25-600mm equivalent (24x zoom)
- Constant aperture: f/2.8 across the entire zoom range
Sony H90 Lens
- Focal length: 24-384mm equivalent (16x zoom)
- Variable aperture: f/3.3-5.9 (slower at telephoto)
The FZ300’s constant f/2.8 aperture is a standout feature in the superzoom category. It allows for better low-light performance and creative depth of field control especially at long focal lengths. Sharpness and contrast remain commendable throughout the range, with minimal chromatic aberration.
Conversely, the H90’s lens is slower and less sharp at longer focal lengths. Image degradation becomes noticeable past 200mm equivalent - not surprising given cost constraints.
For macro shooting, Panasonic’s close focusing distance of 1cm outperforms Sony’s 5cm, enabling more dramatic detail capture.
Photography Use Case Breakdown: Strengths and Limitations
A good camera review must address how each model handles specific photographic disciplines and user needs.
Portrait Photography
The FZ300’s ability to maintain f/2.8 aperture at 600mm equivalent fosters creamy bokeh and excellent subject separation. Skin tones rendered naturally through Panasonic’s color science; face and eye detection AF ensures sharp portraits even with moving subjects.
The H90’s slower lens aperture limits background blur and indoor portrait shooting. Its JPEG color handling can appear slightly flatter. No continuous AF means focusing on moving people may frustrate.
Landscape Photography
Panasonic’s better dynamic range and higher per-pixel quality make it the clear choice for landscapes. Weather sealing and robust build mean it’s ready for rugged outdoor environments. The articulating touchscreen aids composition from tricky angles.
Sony’s lighter weight trades build toughness for portability. Its higher-resolution sensor can influence print size preference, but lower dynamic range sacrifices highlight recovery, making the FZ300 a more versatile landscape tool.
Wildlife and Sports Photography
With 12 fps burst and reliable AF tracking, the FZ300 excels in capturing fast-moving subjects - from birds to athletes. Its longer 600mm equivalent reach paired with large aperture delivers better low-light and motion freeze capabilities.
Sony’s 1 fps continuous shutter speed falls short in action scenarios, and the max 384mm zoom restricts reach for distant subjects. I found the H90 adequate for casual wildlife spotting but rarely satisfying to sports enthusiasts.
Street and Travel Photography
Here, the Sony H90’s compactness and light weight shine. Discreet operation, pocketability, and longer battery life due to less processing demand make it a decent casual street cam.
The Panasonic, while bulkier, remains manageable for travel thanks to all-in-one zoom versatility and weather resistance. It may feel conspicuous in urban settings but delivers superior image quality and creative control.
Macro Photography
Thanks to its 1cm macro focusing capability and fast constant aperture lens, FZ300 is a capable macro camera without extra accessories. Combined with in-body image stabilization, handheld close-up shots are clearer.
The H90 is more limited - less close focus and comparatively slower optics yield less impressive macro snaps.
Night and Astrophotography
FZ300’s superior high-ISO performance at ISO 3200-6400, coupled with manual controls and longer shutter speeds (up to 60 seconds), suits night and astro photography better.
The Sony H90 caps at ISO 3200 and offers maximum shutter speeds of 1/1600s minimum, not ideal for long exposures. Lack of RAW file format further constrains flexibility in post-processing astro shots.
Video Capabilities: Moving Image Versatility
Video is no longer an afterthought, and here, clear differences emerge.
- Panasonic FZ300 shoots 4K UHD (3840x2160) at 30p and full HD at 60p, benefits from continuous autofocus during recording, and offers an external mic input - important for vloggers and professionals seeking quality audio.
- Sony H90 maxes out at 720p HD and lacks external microphone support, making it less suited for video enthusiasts.
I tested both with handheld panning sequences. The FZ300’s optical image stabilization smooths footage effectively, while the H90’s stabilization isn’t as robust. The articulating screen on the FZ300 also assists in framing video self-shots.
Connectivity, Storage, and Battery Life
- The Panasonic features built-in wireless for image transfer and remote control via app, an increasingly expected convenience.
- Sony lacks any wireless connectivity.
- Both accept SD/SDHC/SDXC cards, but Sony also supports Memory Stick variants.
- Battery life favors FZ300 with about 380 shots per charge versus H90’s 290 shots, reflecting the latter’s smaller physical size and simpler mechanics.
Reliability and Professional Workflow Integration
Professionals will appreciate Panasonic’s RAW support, weather sealing, and higher-grade construction. The flexibility to shoot in diverse conditions reduces operational risk. Sony H90 may appeal more to amateur photographers or as a secondary, lightweight take-anywhere camera.
Cost Evaluation and Value Proposition
At launch, the Panasonic FZ300 commanded a price near $600; the Sony H90 retailed around $230, reflecting the differing target audiences.
Today, both remain in circulation at discount prices. Given the performance disparities - especially in image quality, autofocus, video, and build - the FZ300’s higher price is justified by significantly enhanced capabilities.
Summation: Which Camera Serves Whom Best?
| Feature | Panasonic FZ300 | Sony H90 |
|---|---|---|
| Sensor & Image Quality | Superior CMOS sensor with RAW | Adequate CCD sensor JPEG only |
| Lens & Zoom | 24x zoom @ f/2.8 constant | 16x zoom f/3.3-5.9 variable |
| Autofocus & Burst | Fast, 49 points, 12fps | Slow, basic AF, 1fps |
| Handling & Build | Weather sealed, robust | Lightweight, compact |
| Video | 4K UHD, mic input | 720p only, no mic input |
| Battery & Storage | 380 shots, SD only | 290 shots, SD & Memory Stick |
| Connectivity | Wi-Fi built-in | None |
| Price (retail approx.) | $598 | $230 |
Recommendations by Photography Genre
- Portraits: Panasonic’s lens aperture and AF superiority win hands down.
- Landscapes: Weather sealing and RAW favor Panasonic.
- Wildlife & Sports: Panasonic’s long reach, tracking, and burst critical.
- Street & Travel: Sony is lighter and discreet, Panasonic balances power vs bulk.
- Macro: Panasonic for close-up detail.
- Night/Astro: Panasonic, due to high-ISO and long exposure modes.
- Video: Panasonic, with 4K and full audio options.
- Professional use: Panasonic’s workflow capability and durability.
Final Thoughts: Expert Reflection Based on Hands-On Testing
No review is complete without considering user intent and pain points. The Panasonic Lumix FZ300 emerges as a clear front-runner for enthusiasts and professionals seeking a versatile, rugged superzoom with advanced features. It delivers on most photographic fronts, from image quality and autofocus to video and portfolio flexibility.
The Sony DSC-H90 answers a different call - affordable, compact, and simple. It suits casual enthusiasts or travelers prioritizing lightweight gear over cutting-edge specs.
During extended field tests, I valued the FZ300’s responsiveness and image latitude - particularly in challenging light and demanding genres such as wildlife and night photography. Its constant f/2.8 zoom lens, articulate touchscreen, and weather sealing justify the premium.
Conversely, the H90 feels like an entry-level snapshot tool, adequate for point-and-shoot scenarios but quickly revealing constraints when pushed harder.
If your budget allows and you need a true all-rounder for serious creative work, the Panasonic FZ300 is my clear recommendation. For a lightweight, carry-anywhere option without breaking the bank, the Sony H90 remains a sensible, if limited, alternative.
Appendix: Detailed Specs Summary
| Specification | Panasonic Lumix FZ300 | Sony Cyber-shot H90 |
|---|---|---|
| Announced | July 2015 | February 2012 |
| Sensor | 1/2.3" CMOS, 12 MP RAW | 1/2.3" CCD, 16 MP JPEG only |
| Lens | 25-600mm f/2.8 (constant) | 24-384mm f/3.3-5.9 (variable) |
| Viewfinder | 1440k-dot EVF | None |
| LCD Screen | 3" fully articulated, 1040k dots, touchscreen | 3" fixed, 461k dots |
| Max Shutter Speed | 1/16000 sec | 1/1600 sec |
| Continuous Shooting | 12 fps | 1 fps |
| Video | 4K UHD up to 30p | 720p @ 30 fps |
| Image Stabilization | Optical (lens-based) | Optical (lens-based) |
| Battery Life | ~380 shots | ~290 shots |
| Weather Sealing | Yes | No |
| Wireless Connectivity | Wi-Fi | None |
| Weight | 691 g | 222 g |
| Price (approximate) | $600 | $230 |
In conclusion, both cameras earn places within the superzoom segment, accommodating different user priorities. Thanks to extensive field testing and a granular feature breakdown, I hope this comprehensive guide empowers you to choose the camera that truly complements your photographic vision.
Happy shooting!
Panasonic FZ300 vs Sony H90 Specifications
| Panasonic Lumix DMC-FZ300 | Sony Cyber-shot DSC-H90 | |
|---|---|---|
| General Information | ||
| Brand | Panasonic | Sony |
| Model | Panasonic Lumix DMC-FZ300 | Sony Cyber-shot DSC-H90 |
| Category | Small Sensor Superzoom | Small Sensor Superzoom |
| Announced | 2015-07-16 | 2012-02-28 |
| Body design | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Processor Chip | Venus Engine | BIONZ |
| Sensor type | CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 12MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Maximum resolution | 4000 x 3000 | 4608 x 3456 |
| Maximum native ISO | 6400 | 3200 |
| Min native ISO | 100 | 80 |
| RAW format | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| Continuous AF | ||
| Single AF | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| AF multi area | ||
| Live view AF | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Number of focus points | 49 | - |
| Cross focus points | - | - |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 25-600mm (24.0x) | 24-384mm (16.0x) |
| Highest aperture | f/2.8 | f/3.3-5.9 |
| Macro focus range | 1cm | 5cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Screen type | Fully Articulated | Fixed Type |
| Screen diagonal | 3 inches | 3 inches |
| Screen resolution | 1,040k dot | 461k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch operation | ||
| Screen tech | - | ClearPhoto TFT LCD display |
| Viewfinder Information | ||
| Viewfinder type | Electronic | None |
| Viewfinder resolution | 1,440k dot | - |
| Viewfinder coverage | 100 percent | - |
| Features | ||
| Slowest shutter speed | 60 secs | 30 secs |
| Maximum shutter speed | 1/16000 secs | 1/1600 secs |
| Continuous shooting speed | 12.0fps | 1.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | Yes |
| Custom WB | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash range | 8.80 m (at Auto ISO) | 3.70 m |
| Flash modes | Auto, auto w/redeye reduction, forced on, forced on w/redeye reduction, slow sync, slow sync w/redeye reduction, forced off | Auto, On, Off, Slow Sync |
| Hot shoe | ||
| AE bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 3840 x 2160 (30p, 24p), 1920 x 1080 (60p, 60i, 30p, 24p), 1280 x 720 (30p), 640 x 480 (30p) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Maximum video resolution | 3840x2160 | 1280x720 |
| Video file format | MPEG-4, AVCHD | MPEG-4 |
| Microphone input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 691g (1.52 lb) | 222g (0.49 lb) |
| Physical dimensions | 132 x 92 x 117mm (5.2" x 3.6" x 4.6") | 105 x 60 x 34mm (4.1" x 2.4" x 1.3") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 380 shots | 290 shots |
| Type of battery | Battery Pack | Battery Pack |
| Battery model | - | NP-BG1 |
| Self timer | Yes | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Type of storage | SD/SDHC/SDXC card | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | Single | Single |
| Launch cost | $598 | $230 |