Panasonic ZR3 vs Sony W710
94 Imaging
36 Features
26 Overall
32
96 Imaging
39 Features
33 Overall
36
Panasonic ZR3 vs Sony W710 Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 80 - 6400
- Optical Image Stabilization
- 1280 x 720 video
- 25-200mm (F3.3-5.9) lens
- 159g - 98 x 55 x 26mm
- Revealed January 2010
- Alternate Name is Lumix DMC-ZX3
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 28-140mm (F3.2-6.5) lens
- 114g - 97 x 55 x 20mm
- Launched January 2013
Meta to Introduce 'AI-Generated' Labels for Media starting next month Panasonic Lumix ZR3 vs. Sony Cyber-shot W710: A Compact Camera Clash for the Curious Eye
When it comes to small sensor compacts, the market is brimming with options - but often, the differences feel marginal until you roll up your sleeves and really put them through their paces. Today, I’m diving into two often-overlooked budget compacts from Panasonic and Sony: the Panasonic Lumix DMC-ZR3 (or simply the ZR3), and the Sony Cyber-shot DSC-W710 (call it the W710). These cameras, launched a few years apart, aim to attract casual shooters and enthusiasts seeking convenience without complexity.
Having logged considerable hours with both in field and studio conditions, I’m ready to help you decipher which might suit your needs best - from travel snapshots to casual portraits, and maybe even some street and macro play. Spoiler alert: Neither is a powerhouse by today’s standards, but each carries personality and practical quirks worth knowing.
Let’s get started.
Out of the Pocket and Into Your Hands: Design and Build Quality
Anyone who’s carried a compact camera knows how important size and ergonomics are for spontaneous shooting. Bulk kills joy in this category, but so does a cheap, slippery feel.

Panasonic ZR3 measures a chunky 98x55x26 mm and weighs around 159 grams. Meanwhile, the Sony W710 is a bit smaller and lighter at 97x55x20 mm and 114 grams. While that might seem like a minor difference, in practice, the ZR3’s extra bulk translates into a more secure grip and less wobble during telephoto shooting - especially important given the ZR3’s longer zoom.
The build of both cameras is mostly plastic, which is typical for this segment. Neither offers weather sealing or reinforced frames, so be mindful if rain or extreme conditions are in your shooting plans. However, the ZR3 feels a tad more robust in hand, likely due to its slightly more solid chassis.
Moving on to control layout, here’s a top-down look for those of you who obsess over button placement as I do:

Both cameras keep things minimalist - no dials for aperture or shutter priority modes here, folks. Buttons are sparse but functional. The ZR3 sports dedicated zoom rocker and a clear display button - a small but welcome convenience. The W710 features touchscreen control, which we’ll discuss shortly.
If street discretion or pocket-ability is your focus, the Sony’s lighter, slimmer frame certainly gets the edge. But for grip comfort with longer reach, Panasonic’s ZR3 offers a more purposeful feel.
Diving Into the Heart: Sensor and Image Quality
Here’s where the rubber meets the road. Both cameras ship with a rather tiny 1/2.3" CCD sensor - the industry standard for compact cameras below about $300. Peacock feathers and Heads-Up Display brilliance aside, these tiny sensors struggle to compete with APS-C or full-frame counterparts in low light or dynamic range.

The ZR3’s sensor measures 6.08 x 4.56 mm with 14 megapixels, while the Sony W710 pushes a slightly larger 6.17 x 4.55 mm sensor carrying 16 megapixels. It's common for Sony to eke out a few more pixels here, but more megapixels on a small sensor size often translates to smaller pixel size and, consequently, higher noise levels in less-than-ideal lighting conditions.
Both cameras retain a low ISO ceiling between 6400 (ZR3) and 3200 (W710). Yet, in daily use, anything beyond ISO 400 tends to introduce visible noise and color degradation - standard fare for compacts sporting CCD sensors.
In practical shooting tests, the ZR3 edges out slightly in color depth with richer saturation out of camera, especially in daylight. The W710’s JPEGs lean toward cooler tones, which some might find less forgiving for portraits.
One drawback on both: no RAW support. This limitation is a dealbreaker for professionals or enthusiasts who want post-processing latitude. Each camera locks you into in-camera JPEG processing - even if the ZR3’s Venus Engine HD II processor does a decent job smoothing JPEG noise.
LCD Screen and User Interface: A Window Into Your Creativity
The rear LCD is your direct connection to composition and playback, so clarity, responsiveness, and ease of use matter.

Both offer a 2.7-inch screen at a modest resolution of about 230k dots - a far cry from today’s retina-like displays, but serviceable if you manage expectations.
The Sony W710 pairs its screen with touchscreen capabilities, bringing autofocus point selection by tap and easier menu navigation. I found this handy in street scenarios where speeding up focus selection beats fiddling with buttons.
On the other hand, the Panasonic ZR3 uses a fixed, non-touch LCD. While that might feel clunky to some, the physical buttons give more tactile feedback in bright outdoor settings where touchscreen responsiveness can falter.
Neither display incorporates an electronic viewfinder (EVF), which complicates shooting in bright sunlight. You’ll likely struggle to see your composition through these LCDs outdoors - something compact cameras regularly fail at without EVFs.
In The Field: Autofocus and Shooting Performance
Autofocus performance can hugely impact how much you enjoy your shooting session - especially in action or low-light settings. Both cameras employ contrast-detection AF systems, which are simpler and slower than the more advanced phase-detect systems coveted in DSLRs and mirrorless cameras.
Panasonic Lumix ZR3
- 11 focus points
- Features center, multi-area, and continuous autofocus modes
- Contrast detection only (no face detection or subject tracking)
- Burst shooting at 2 FPS (frames per second)
Sony Cyber-shot W710
- AF points unspecified but includes multi-area and center-weighted modes
- Contrast detection with face detection included
- Single shot autofocus only (no continuous AF)
- Burst mode restricted to single frames
Contrast detection systems traditionally hunt for focus in low light or on uneven surfaces, which can slow you down during fast action. The Panasonic’s continuous AF and slight edge in burst speed make it technically better suited for casual sports or wildlife photography - but don’t expect pro-grade tracking.
In my real-world trials, the ZR3’s AF was quicker to lock in bright conditions, but struggled in dim settings - something to consider if you plan indoor or event shooting. The Sony’s face detection works reasonably well for portraits but sometimes became sluggish hunting for focus on less distinct subjects.
Zoom Lenses: More Reach or More Versatility?
One advantage that cameras like these offer over smartphones is proper zoom lenses, broadening creative framing options.
- Panasonic ZR3: 25-200mm equivalent (8× optical zoom), f/3.3-5.9 aperture
- Sony W710: 28-140mm equivalent (5× optical zoom), f/3.2-6.5 aperture
The Panasonic’s longer reach telephoto can be a game-changer for travel wildlife or landscapes where you can’t get close physically but want compression or detail. The biggest drawback? The variable aperture closes significantly at telephoto ends, meaning less light reaches the sensor, and autofocus slows correspondingly.
Sony’s 5× zoom is less dramatic but still quite versatile for daily use, especially in urban landscapes and portraits.
Neither lens offers manual focusing, which is typical here but a bummer for macro aficionados who want precise focus control.
Portraits, Macro, and Close-up Potential
Portraiture is a fine litmus test for a camera’s color science and bokeh abilities. Neither camera’s small sensor can challenge shallow depth of field achieved by large-sensor systems, but both attempt to please in their way.
- The Panasonic lacks face or eye-detection AF, so you must rely on center-point focus placement and steady hands.
- The Sony boasts face detection, helping lock onto subjects easier.
Still, both cameras’ maximum apertures limit background separation, resulting mostly in distracted backgrounds rather than lush bokeh. For anyone keen on capturing subtle skin tones or flattering portraits, indoor lighting and a steady setup become crucial.
Macro work? Panasonic pulls ahead with a minimum focus distance of 3 cm - noteworthy for close-ups and flower photography. Though, with fixed lenses and no manual focus, patience plays a big role. Sony’s 10 cm minimum focus range feels less accommodating for tight crop macro work.
Low Light, Night, and Astro Shooting: Taking the Darkness by Storm
Both cameras rely on CCD sensors, infamous for noise beyond low ISO levels. Max ISO ranges:
- Panasonic ZR3: ISO 80 - 6400
- Sony W710: ISO 100 - 3200
Due to the small sensor size, high ISO performance is weak on both - grain and artifacts emerge quickly above ISO 400, limiting low-light usability to well-lit interiors or flash-dependent photography.
Neither camera offers bulb mode or manual exposure controls, so capturing stars or nuanced night scenes is impractical. The Panasonic’s max shutter of 1.3 seconds vs. Sony’s 2 seconds shutter speed offers a slight edge in low light exposures but remains insufficient for detailed astro shots.
Wildlife and Sports: Catching Fast Action on a Budget?
Here’s where both cameras reveal their budget compact DNA.
- Burst rates: Panasonic at 2 FPS; Sony limited to single shots
- Autofocus tracking: Panasonic offers continuous AF; Sony does not
- Telephoto zoom: Panasonic’s 200mm vs. Sony’s 140mm
In brief, the Panasonic ZR3 shows more potential for casual sports or wildlife snapshots - say, a backyard bird or a child’s soccer game. However, neither camera competes with modern mirrorless or DSLR systems optimized for speed and accuracy.
Street Photography and Travel: The Everyday Companion
For street shooters, discretion, portability, and quick responsiveness matter more than high pixel counts or raw capture.
The Sony W710’s lighter weight and slimmer profile make it a less obtrusive companion - easy to slip in a jacket pocket and pull out without fuss. Touchscreen AF point selection also helps in busy urban environments where spontaneity is king.
The Panasonic ZR3's heft and longer zoom add versatility for distant shots but may challenge street photographers seeking a nimble setup.
Battery life perks go to the Sony W710, rated for about 240 shots per charge with its NP-BN battery - clear and dependable. Panasonic’s ZR3 battery stats are less advertised but notoriously modest, meaning you’ll want spares for serious outings.
Video Capabilities: Home Movies on a Shoestring Budget
Both cameras capture HD video at 720p, 30 fps. For a 2010-2013 compact, this was standard fare but falls short of today’s Full HD or 4K norms.
The Panasonic records in AVCHD Lite, typically yielding better compression and quality. Sony offers MPEG-4 and AVCHD formats, giving a bit more flexibility.
Neither camera supports external microphones or headphones - meaning audio quality is strictly internal-mic dependent and prone to ambient noise.
Image stabilization, available optically on both, helps smooth handheld video but don’t expect silky results for walkaround videos or action footage.
Workflow and Connectivity: Getting Images Off the Camera
An often-overlooked aspect of camera usability is data handling.
Panasonic includes USB 2.0 and HDMI out, handy for quick image transfers and direct playback on HDTVs. Sony offers USB 2.0 but no HDMI port, limiting direct video output options.
Neither supports Wi-Fi, Bluetooth, NFC, or GPS - features we now consider standard on even budget compacts. This lack affects on-the-go sharing, geotagging, and wireless tethering, making smartphones more appealing for these tasks.
Each camera supports SD/SDHC/SDXC cards, but Sony also uniquely supports Memory Stick Duo varieties, a nod to Sony’s legacy systems.
Putting It All Together: Scores and How They Stack Up
Quantitative scoring often simplifies reality, but useful nonetheless to sum relative strengths.
A breakdown I compiled based on extensive testing - factoring image quality, autofocus, ergonomics, and value shows:
- Panasonic ZR3: Scores higher for zoom reach, burst speed, and general handling
- Sony W710: Scores better on portability, ease of use, and touchscreen interface
For genre-specific strengths:
- Portraits: Sony W710 slightly preferred for face-detection AF
- Landscape: Panasonic ZR3 wins with longer focal length flexibility
- Wildlife/Sports: Panasonic’s continuous AF and burst rate edge it ahead
- Street: Sony’s quicker AF and portability give it an advantage
- Macro: Panasonic’s closer focusing distance is beneficial
- Night/Astro: Both limited, but Panasonic marginally better due to shutter speed
- Video: Panasonic preferred for AVCHD and HDMI out
- Travel: Sony favored for lighter weight and battery life
- Professional work: Neither meets modern pros’ demands; pure casual use
Sample Images from Both Cameras: Seeing Is Believing
To ground theory in reality, I photographed the same outdoor scenes under varying conditions with both cameras.
Zoom into the subtle differences: Panasonic’s slightly richer color rendering and punchier contrasts stand out, while Sony images feel flatter but sharper due to more megapixels. Noise levels climb at ISO 400+, and lens distortion on wide ends is mildly noticeable on both.
Who Should Choose What? Clear Recommendations for Buyers
Choose Panasonic Lumix ZR3 if:
- You want a longer zoom range - ideal for travel, wildlife, or casual sports.
- You prioritize physical handling comfort over pocketability.
- You shoot mostly daytime or well-lit conditions, willing to accept limited low-light performance.
- You desire slightly higher burst shooting for action snapshots.
- You want the assurance of HDMI output for easy viewing on big screens.
Choose Sony Cyber-shot W710 if:
- You value compactness and low weight for street and travel photography.
- You appreciate touchscreen controls to speed up AF and menu navigation.
- Portraits with basic face detection are a priority.
- Budget is a tight constraint - W710’s much lower price (~$90 vs ~$280 in historical pricing) makes it very attractive.
- Battery life and ease of use trump customizable controls or zoom range.
Final Thoughts: A Tale of Two Budget Compacts
Neither the Panasonic Lumix ZR3 nor the Sony Cyber-shot W710 will dethrone modern mid-range mirrorless cameras or smartphones for sheer versatility. They each take a snapshot in time - a moment in compact camera history when CCD sensors still ruled entry-level photography, and simplicity was king.
The ZR3 appeals to those who desire a bit more photographic reach and responsiveness, where the heft is justified by function. The Sony W710 surprises with its touchscreen and pocket ease, offering a straightforward path to solid snapshots with minimal fuss.
If your photography journey is starting or you want a no-brainer pocket camera purely for casual fun, the Sony is a strong contender. But for those who crave a bit more zoom power and slightly faster autofocus, the Panasonic remains a worthy choice - provided you’re okay with its bulk and dated specs.
Remember, seasoned photographers will find these cameras charming but limiting; consider them true companions for moments when lugging heavy gear is off the table.
Happy shooting - and may your next camera choice bring you tantalizingly better images and joyful memories.
If you'd like a more detailed discussion on lenses, accessories, or comparison with modern alternatives, just ask - I’m always ready to geek out with fellow photo enthusiasts.
Thanks for reading!
TheEnd
Panasonic ZR3 vs Sony W710 Specifications
| Panasonic Lumix DMC-ZR3 | Sony Cyber-shot DSC-W710 | |
|---|---|---|
| General Information | ||
| Brand | Panasonic | Sony |
| Model type | Panasonic Lumix DMC-ZR3 | Sony Cyber-shot DSC-W710 |
| Also Known as | Lumix DMC-ZX3 | - |
| Type | Small Sensor Compact | Small Sensor Compact |
| Revealed | 2010-01-26 | 2013-01-08 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Powered by | Venus Engine HD II | - |
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.08 x 4.56mm | 6.17 x 4.55mm |
| Sensor surface area | 27.7mm² | 28.1mm² |
| Sensor resolution | 14 megapixels | 16 megapixels |
| Anti alias filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Max resolution | 4320 x 3240 | 4608 x 3456 |
| Max native ISO | 6400 | 3200 |
| Lowest native ISO | 80 | 100 |
| RAW photos | ||
| Autofocusing | ||
| Manual focusing | ||
| Touch to focus | ||
| AF continuous | ||
| AF single | ||
| Tracking AF | ||
| AF selectice | ||
| Center weighted AF | ||
| Multi area AF | ||
| Live view AF | ||
| Face detect focusing | ||
| Contract detect focusing | ||
| Phase detect focusing | ||
| Total focus points | 11 | - |
| Cross type focus points | - | - |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | 25-200mm (8.0x) | 28-140mm (5.0x) |
| Maximum aperture | f/3.3-5.9 | f/3.2-6.5 |
| Macro focusing distance | 3cm | 10cm |
| Crop factor | 5.9 | 5.8 |
| Screen | ||
| Type of display | Fixed Type | Fixed Type |
| Display size | 2.7" | 2.7" |
| Display resolution | 230k dots | 230k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch display | ||
| Display tech | - | TFT LCD display |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Min shutter speed | 60 secs | 2 secs |
| Max shutter speed | 1/1300 secs | 1/2000 secs |
| Continuous shutter rate | 2.0 frames/s | 1.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Change WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | 5.30 m | 2.80 m |
| Flash settings | Auto, On, Off, Red-eye, Slow Syncro | Auto, On, Off, Slow Sync, Advanced Flash |
| External flash | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps), 848 x 480 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video file format | AVCHD Lite | MPEG-4, AVCHD |
| Microphone port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 159 gr (0.35 lbs) | 114 gr (0.25 lbs) |
| Dimensions | 98 x 55 x 26mm (3.9" x 2.2" x 1.0") | 97 x 55 x 20mm (3.8" x 2.2" x 0.8") |
| DXO scores | ||
| DXO Overall rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | - | 240 shots |
| Form of battery | - | Battery Pack |
| Battery ID | - | NP-BN |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Storage type | SD/SDHC/SDXC, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Card slots | One | One |
| Price at release | $280 | $90 |