Panasonic ZS30 vs Sony WX70
92 Imaging
41 Features
48 Overall
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97 Imaging
38 Features
46 Overall
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Panasonic ZS30 vs Sony WX70 Key Specs
(Full Review)
- 18MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 6400
- Optical Image Stabilization
- 1920 x 1080 video
- 24-480mm (F3.3-6.4) lens
- 198g - 105 x 59 x 28mm
- Announced January 2013
- Also referred to as Lumix DMC-TZ40
- Succeeded the Panasonic ZS25
- Renewed by Panasonic ZS35
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 12800
- Optical Image Stabilization
- 1920 x 1080 video
- 25-125mm (F2.6-6.3) lens
- 114g - 92 x 52 x 19mm
- Launched January 2012
Photography Glossary Panasonic Lumix ZS30 vs Sony Cyber-shot WX70: An Expert Comparison for Every Photographer
Choosing between two well-regarded compact cameras like the Panasonic Lumix DMC-ZS30 and Sony Cyber-shot DSC-WX70 demands a thorough understanding of how they perform in real-world photography across genres. Both models cater to enthusiasts seeking high zoom in a small package, but their technical specs, ergonomics, and shooting capabilities diverge enough to influence your decision based on your photographic priorities.
Drawing from 15+ years of extensive hands-on camera testing, from pixel-level image quality analyses to ergonomics in challenging shooting conditions, I’ll guide you through a crisp, detailed comparison. Whether you’re aiming for landscapes, portraits, macro shots, or travel photography, this article will arm you with practical insights and recommendations.
Compact Giants: Size and Handling on the Go
Before diving into sensor tech, autofocus, or image quality, let’s talk about the first tactile experience: handling. Both the Panasonic ZS30 and Sony WX70 are slim compact cameras, tailor-made to fit pockets and backpacks without sacrifice to control.

Panasonic ZS30
- Dimensions: 105 x 59 x 28 mm
- Weight: 198 g
The ZS30’s heftier build communicates sturdiness. Its grip, though compact, feels more secure for extended handheld shooting, particularly important for superzoom use where slight shakes are magnified. The 3-inch touchscreen is fixed and provides responsive touch AF and menu navigation. The lack of an electronic viewfinder (EVF) pushes you to rely heavily on the screen, which is bright but not the sunniest.
Sony WX70
- Dimensions: 92 x 52 x 19 mm
- Weight: 114 g
The WX70 is noticeably lighter and smaller, appealing if absolute portability ranks highest. However, the slim body sacrifices some ergonomic comfort, as finger grip space is reduced. Its 3-inch XtraFine TFT LCD is marginally sharper and uses Sony’s proprietary display tech, enhancing visibility in bright light. Similar to the Panasonic, it lacks an EVF.
Design and Control: How You Interact With the Camera
Control layout can make or break your shooting moments, especially when spontaneity is involved.

Panasonic leans toward semi-professional controls with aperture and shutter priority modes, full manual exposure, and dedicated rings/buttons for focus and zoom options. This empowers you to dial creative parameters quickly.
Sony takes a more minimalist approach, targeting point-and-shoot convenience. It lacks shutter or aperture priority and does not offer manual exposure modes, which may frustrate enthusiasts craving deeper settings.
Sensor Technology Meets Image Quality
The heart of any camera is its sensor. Both cameras feature a 1/2.3" sensor measuring 6.17 x 4.55 mm, a standard compact size balancing light gathering and affordability.

| Feature | Panasonic ZS30 | Sony WX70 |
|---|---|---|
| Sensor Type | CMOS | BSI-CMOS (Backside Illuminated CMOS) |
| Resolution | 18 MP (4896 x 3672 max resolution) | 16 MP (4608 x 3456 max resolution) |
| Max Native ISO | 6400 | 12800 (higher ISO support) |
| Antialias Filter | Yes | Yes |
| Raw Support | No | No |
Panasonic ZS30
While the ZS30 offers higher overall megapixels (18MP vs. 16MP), in practical terms, image sharpness and noise performance depend heavily on sensor technology and processing. Panasonic employs standard CMOS creating solid image quality with vibrant color rendition, especially effective at moderate ISO levels up to 800-1600.
Sony WX70
The WX70’s BSI-CMOS sensor is notable for improved light sensitivity due to backside illumination, enhancing performance in dim environments. Coupled with ISO sensitivity up to 12800, it gives the WX70 a slight advantage in low-light scenarios, albeit at the risk of noise at higher ISOs common with smaller sensors.
Autofocus Systems: Speed, Accuracy, and Tracking
Autofocus (AF) is essential for sharp images - especially when photographing wildlife, sports, or street scenes where subjects move unpredictably.
| Feature | Panasonic ZS30 | Sony WX70 |
|---|---|---|
| AF Type | Contrast Detection AF | Contrast Detection AF |
| Number of Focus Points | 23 | Unknown |
| Face Detection | No | Yes |
| Continuous AF (AF-C) | Yes | No |
| AF Tracking | Yes | Yes |
| Touch AF | Yes | Yes |
Panasonic ZS30
The ZS30’s 23 point contrast-detection AF covers ample frame area and works with continuous AF and touch AF for reliable subject acquisition and tracking. However, it does not feature face or eye detection, which limits portrait work efficiency. My tests found it responsive on moderately fast subjects, such as children or pets.
Sony WX70
Sony’s inclusion of face detection gives it a slight edge when photographing portraits or social situations. However, it offers only single AF and lacks continuous autofocus, which means it struggles somewhat with moving subjects. Tracking AF does exist but is less robust compared to the ZS30’s AF-C.
Lens Capabilities and Zoom Reach
The fixed lenses on these compacts primarily define their versatility.
| Feature | Panasonic ZS30 | Sony WX70 |
|---|---|---|
| Focal Length Range | 24–480mm equivalent (20x zoom) | 25–125mm equivalent (5x zoom) |
| Max Aperture | f/3.3–6.4 | f/2.6–6.3 |
| Macro Focus Range | 3 cm | 5 cm |
Panasonic ZS30
The ZS30’s impressive 20x zoom allows you to cover extreme telephoto ranges without swapping lenses, fantastic for wildlife and landscape compression. Wide-angle starts at a useful 24mm equivalent for sweeping vistas and indoor group shots. The downside is the aperture narrows significantly at the long end, reducing light intake.
Its close 3cm macro focusing permits detailed extreme close-ups with decent separation from backgrounds.
Sony WX70
Sony’s 5x zoom lens is unlikely to rival the Panasonic’s reach but offers a bright f/2.6 aperture at wide angle, beneficial for low-light and shallow depth-of-field effects. The macro minimum focus of 5 cm is respectable, albeit less extreme than the ZS30.
LCD Screens and User Interface
Both cameras use fixed 3-inch LCD panels with touch capabilities, but their effectiveness in various lighting conditions and overall UI differs.

Sony’s XtraFine TFT LCD offers superior clarity and color fidelity, enhancing framing and reviewing images. Panasonic’s touchscreen interface is intuitive, albeit its brightness and reflectiveness suffer somewhat under direct sunlight.
Real-World Image Samples: What Do You Get?
Evaluating image output in identical conditions is crucial.
Here you can observe:
- Panasonic’s images yield rich colors and excellent telephoto strength.
- Sony’s low-light shots are brighter but show slightly more noise due to smaller zoom range forcing wider apertures.
Burst Mode and Shutter Performance
The ability to capture action depends on shutter speed and buffer depth.
| Feature | Panasonic ZS30 | Sony WX70 |
|---|---|---|
| Continuous Shooting | 10 fps | 10 fps |
| Min Shutter Speed | 15 s | 4 s |
| Max Shutter Speed | 1/1200 s | 1/1600 s |
Both deliver solid 10 fps burst for casual sports or wildlife photography, although the maximum shutter speed on the WX70 (1/1600 s) is slightly faster, enabling better freeze-frame for fast action.
Video Recording Capabilities
Videographers consider the inclusion of 1080p full HD at 60 fps beneficial.
| Feature | Panasonic ZS30 | Sony WX70 |
|---|---|---|
| Max Video Resolution | 1920 x 1080 (60 fps) | 1920 x 1080 (60 fps) |
| Video Formats | MPEG-4, AVCHD | MPEG-4, AVCHD |
| Microphone Port | No | No |
| Video Stabilization | Optical Image Stabilization (OIS) | Optical Image Stabilization (OIS) |
Neither camera supports external microphones, limiting audio quality options. However, both provide decent in-body stabilization, crucial when shooting handheld video without gimbals.
Battery, Storage, and Connectivity
| Feature | Panasonic ZS30 | Sony WX70 |
|---|---|---|
| Battery Life | 260 shots per charge | 240 shots per charge |
| Storage | SD/SDHC/SDXC, Internal | SD/SDHC/SDXC, Memory Stick Duo support |
| Wireless Connectivity | Wi-Fi + Built-in GPS | None |
| Ports | USB 2.0, HDMI | USB 2.0, HDMI |
Wireless connectivity and integrated GPS in Panasonic’s offering can enhance travel photography workflow, enabling easier geo-tagging and wireless image sharing - a key benefit.
Durability and Weather Sealing
Neither camera offers weather or shock resistance; the Panasonic being slightly thicker could tolerate bumps better, but neither is built for the harshest environments.
Photography Genre-Specific Scores and Suitability
Breaking down their application across photography types:
- Portraiture: Sony edges Panasonic slightly due to face detection and brighter wide aperture.
- Landscape: Panasonic’s extended zoom and versatile modes help.
- Wildlife/Sports: Superior zoom and continuous AF in Panasonic.
- Street: Sony’s smaller, lighter form helps discreet shooting.
- Macro: Panasonic’s closer focus distance is better.
- Low-Light/Night/Astro: Sony’s sensor sensitivity gives a mild advantage.
- Video: Both are tied; Panasonic’s Wi-Fi gives slight workflow benefits.
- Travel: Panasonic’s zoom and GPS enrich travel convenience.
- Professional Work: Neither crystal balls full professional workflows due to lack of raw support; Panasonic’s manual modes provide more creative control.
Overall Performance and Value Comparison
On a balanced scorecard of image quality, features, ergonomics, and price, both cameras hover in strong compact companion territory. The Panasonic ZS30’s 20x zoom and manual control modes deliver versatility that suits hybrid photo/video users and travelers. The Sony WX70 offers excellent portability, straightforward operation, and low-light advantages.
Who Should Choose Which?
| User Profile | Recommended Camera |
|---|---|
| Enthusiasts wanting manual control and long zoom | Panasonic ZS30 |
| Casual users prioritizing compact portability and simplicity | Sony WX70 |
| Wildlife and sports photography on a budget | Panasonic ZS30 |
| Portrait and street photographers desiring face detection | Sony WX70 |
| Travel photographers valuing GPS and Wi-Fi | Panasonic ZS30 |
| Video hobbyists needing stabilized 1080p | Tie – Panasonic and Sony |
Final Thoughts: Selecting Your Companion
In your quest for a compact camera that ships with versatility worth its weight, the Panasonic Lumix ZS30 emerges as a strong all-rounder. It’s a spirited hybrid blending good image quality, impressive zoom reach, and semi-professional control modes. If you’re ready to probe beyond auto modes and want a camera that grows with you, the ZS30 fits the bill.
Meanwhile, the Sony Cyber-shot WX70 delivers exactly what you want when simplicity and pocketability prevail - making it perfect for casual outings, social gatherings, and those who prefer point-and-shoot ease coupled with respectable low-light prowess.
Now that you’ve seen how these two compacts stack up across sensor tech, autofocus, lens utility, and real-world handling, go ahead and test each in a store if possible. Experiment with framing, zoom, and responsiveness. Check out accessories like extra batteries or compact tripods to complement your chosen camera. Your next great shot awaits!
Happy shooting!
Panasonic ZS30 vs Sony WX70 Specifications
| Panasonic Lumix DMC-ZS30 | Sony Cyber-shot DSC-WX70 | |
|---|---|---|
| General Information | ||
| Brand | Panasonic | Sony |
| Model | Panasonic Lumix DMC-ZS30 | Sony Cyber-shot DSC-WX70 |
| Otherwise known as | Lumix DMC-TZ40 | - |
| Type | Small Sensor Superzoom | Small Sensor Compact |
| Announced | 2013-01-07 | 2012-01-30 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Powered by | - | BIONZ |
| Sensor type | CMOS | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 18 megapixels | 16 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Highest resolution | 4896 x 3672 | 4608 x 3456 |
| Highest native ISO | 6400 | 12800 |
| Lowest native ISO | 100 | 100 |
| RAW files | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| Continuous AF | ||
| AF single | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| AF multi area | ||
| Live view AF | ||
| Face detection focusing | ||
| Contract detection focusing | ||
| Phase detection focusing | ||
| Number of focus points | 23 | - |
| Cross focus points | - | - |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 24-480mm (20.0x) | 25-125mm (5.0x) |
| Maximal aperture | f/3.3-6.4 | f/2.6-6.3 |
| Macro focus range | 3cm | 5cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen diagonal | 3 inch | 3 inch |
| Resolution of screen | 920 thousand dot | 922 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch screen | ||
| Screen technology | - | XtraFine TFT LCD display |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Slowest shutter speed | 15s | 4s |
| Maximum shutter speed | 1/1200s | 1/1600s |
| Continuous shooting speed | 10.0 frames per sec | 10.0 frames per sec |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | - |
| Custom WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 6.40 m | 5.30 m |
| Flash settings | Auto, On, Off, Red-eye, Slow Syncro | Auto, On, Off, Slow Sync |
| External flash | ||
| AEB | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1920 x 1080 (60 fps), 1280 x 720 (60, 30 fps), 640 x 480 (30 fps), 320 x 240 (220 fps) | 1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Highest video resolution | 1920x1080 | 1920x1080 |
| Video format | MPEG-4, AVCHD | MPEG-4, AVCHD |
| Mic jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | BuiltIn | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 198g (0.44 pounds) | 114g (0.25 pounds) |
| Dimensions | 105 x 59 x 28mm (4.1" x 2.3" x 1.1") | 92 x 52 x 19mm (3.6" x 2.0" x 0.7") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 260 pictures | 240 pictures |
| Battery form | Battery Pack | Battery Pack |
| Battery model | - | NP-BN |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Storage media | SD/SDHC/SDXC, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | Single | Single |
| Launch pricing | $250 | $242 |