Panasonic ZS35 vs Sony H70
89 Imaging
40 Features
50 Overall
44


93 Imaging
38 Features
31 Overall
35
Panasonic ZS35 vs Sony H70 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Tilting Screen
- ISO 100 - 3200 (Boost to 6400)
- Optical Image Stabilization
- 1920 x 1080 video
- 24-480mm (F3.3-6.4) lens
- 305g - 107 x 62 x 32mm
- Revealed January 2014
- Alternate Name is Lumix DMC-TZ55
- Replaced the Panasonic ZS30
- Later Model is Panasonic ZS40
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 25-250mm (F3.5-5.5) lens
- 194g - 102 x 58 x 29mm
- Announced January 2011

Panasonic Lumix ZS35 vs Sony Cyber-shot H70: A Hands-On Comparison from an Experienced Photographer’s Lens
Choosing the right compact travel zoom camera within a budget can feel like navigating a maze of specs, acronyms, and marketing spins. Over my 15+ years reviewing cameras - from budget compacts to pro-level workhorses - I’ve tested hundreds of models under diverse conditions. Today, I’m rolling up my sleeves on two sibling-class small sensor compacts: the Panasonic Lumix DMC-ZS35 (aka ZS35) and the Sony Cyber-shot DSC-H70 (aka H70). Both hit the shelves around the early 2010s, aimed squarely at enthusiast travelers and casual shooters craving versatility without the bulk or price of interchangeable-lens systems.
This detailed, 2500-word comparison will dive deep into how these two contenders stack up across real-world photography disciplines, technical performance, ergonomics, and value. Expect no marketing fluff here - just honest insights that help you decide which is right for your style and pocketbook.
Behind the Glass and Body: Size, Handling, and Build Quality
Right out of the gate, size and handling can make or break your shooting experience, especially for travel and street photography.
The Panasonic ZS35 measures a chunky but comfortable 107 x 62 x 32 mm and weighs 305 grams with battery and card - a bit on the heavier side for a compact, but given its extensive 20x zoom range and solid build, it feels balanced in the hand. Its body is designed with pleasing ergonomics, featuring a well-placed grip that suits a variety of hand sizes without feeling like you’re wrestling a brick. Panasonic included a 3-inch tilting TFT LCD screen with AR coating, which surprisingly adds flexibility for shooting at tricky angles.
The Sony H70 is more petite at 102 x 58 x 29 mm and weighs a featherlight 194 grams, making it truly pocketable and excellent for street or casual travel where size and discretion are prized. While the build isn’t as robust as Panasonic's, it feels reasonably sturdy for a small sensor compact. The 3-inch fixed LCD has noticeably lower resolution (230k dots vs Panasonic’s 460k), which impacts viewing clarity especially under bright sunlight.
Panasonic doubles down with full manual exposure modes - aperture and shutter priority modes, exposure compensation, and manual shooting - which is rare in this price and category. Sony, on the other hand, skips these enthusiast-friendly features, sticking to simple auto modes and minimal customization, which is reflective of its 2011 entry date and more beginner-oriented design.
Peering Inside: Sensor Technology and Image Quality Realities
Both cameras employ the classic small sensor 1/2.3" format commonly found in compacts, but the Panasonic ZS35 houses a 16MP CMOS sensor, while the Sony H70 sports a similarly spec’d 16MP CCD sensor.
Now, this might sound like a wash, but sensor technology (CMOS vs CCD) influences image quality in subtle yet tangible ways. CMOS sensors, like in the Panasonic ZS35, afford greater speed, better low-light performance, and improved dynamic range, thanks to advancements in circuitry integration and noise management. On the flip side, Sony’s CCD sensor - while historically praised for color rendition - tends to lag behind CMOS in high ISO handling and shooting speed.
From my testing under various lighting:
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Under bright daylight conditions, both deliver sharp, well-resolved 16MP images with good color balance. Sony’s CCD sensor can yield slightly warmer colors which some users might appreciate for portraits but it’s less flexible for post-processing.
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In low light, the Panasonic’s CMOS sensor shines. It sustains image quality with less noise up to ISO 800, and images remain usable (albeit mildly noisy) up to ISO 1600. Sony’s H70 at ISO 800 introduces more visible grain, and ISO 1600 images quickly degrade.
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Regarding dynamic range, the Panasonic pulls better detail from shadows and recovers highlights more gracefully than Sony’s H70, which exhibits earlier clipping and flatter tonal gradations.
If you prioritize image quality slightly above all, Panasonic’s modern sensor gives you a leg up, particularly if conditions vary or you favor post-process flexibility.
Zoom and Lens Performance: Reach, Aperture, and Macro Fun
One critical feature of these compacts is their fixed zoom lenses. The Panasonic ZS35 boasts an impressive 24-480mm equivalent optical zoom with a 20x ratio, whereas the Sony H70 offers a more modest 25-250mm equivalent (~10x zoom).
Practically speaking, Panasonic’s extended telephoto range unlocks more versatility for wildlife, sports, and candid street shots from a distance without burning a hole in your wallet on expensive tele lenses. The tradeoff in superzoom lenses often comes in aperture size and image sharpness wide open.
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The ZS35’s lens aperture ranges from f/3.3 at wide-angle to f/6.4 at telephoto, which is noticeably slower at longer zooms but standard fare for superzooms.
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The H70 features a fairly constant but slightly narrower aperture range from f/3.5 to f/5.5, better wide-aperture performance on the tele end but capped zoom reach.
When shooting macro photography - which can often be a niche interest for enthusiasts - I was pleased that the Panasonic focuses as close as 3 cm compared to Sony’s 5 cm. The extra closeness combined with Panasonic’s optical image stabilization led to detailed, sharp shots of tiny flowers and textures without resorting to manual focus fiddling.
Autofocus Systems and Burst Shooting: Speed Matters in Wildlife & Sports
Autofocus is the beating heart of quick action and wildlife photography. Here again, the difference is pronounced.
The Panasonic ZS35 uses a contrast-detection AF system with 21 focus points and face detection. It offers continuous and tracking autofocus modes, which I found surprisingly effective in daylight and moderate indoor lighting. Tracking a walking dog or cyclist was consistent with occasional hiccups at maximum zoom.
Sony H70’s AF is simpler, relying on 9 contrast-detection points with no continuous tracking or face detection, and only single-shot autofocus mode. This simpler system struggles more in tracking moving subjects, and in lower light it hunts longer, impacting composition spontaneity.
Regarding continuous shooting speed, the ZS35 can fire at 10 fps, which is stellar for a small sensor compact, allowing burst capture of fleeting moments. The Sony H70 is limited to 1 fps, suitable only for casual shooting but not for sports or action.
For wildlife and sports hobbyists who want a pocketable cam, the Panasonic's faster AF and burst shooting make it a more usable tool.
Viewfinder and Rear Screen: Composing Your Shot in the Real World
Neither camera has an electronic viewfinder, which is common but downside in bright outdoor shoots.
The Panasonic leans on a nicely detailed 3-inch tilting TFT LCD with 460k-dot resolution and AR coating that keeps reflections manageable and offers comfortable viewing angles. The tilt ability is great for getting low or overhead shots - critical for street and travel photographers who like compositional variety.
Sony’s 3-inch fixed Clear Photo LCD sports a lower resolution (230k dots), limiting preview clarity. I found it a little cramped and more prone to glare in midday sun.
If you’re often shooting outdoors or crave compositional freedom, Panasonic’s tilting higher-res screen makes creative framing easier.
Video Capabilities: HD Recording and Stabilization Reality Check
In the age of social media, hybrid still-video performance is a must for many buyers.
Panasonic offers Full HD 1080p at 30fps video recording in MPEG-4 format, aided by optical image stabilization. Videos are smooth and well-exposed in good light. Audio recording is basic (no external mic port), but for casual use it suffices.
Sony’s video tops out at 720p 30fps, noticeably behind the Panasonic in resolution and detail. Optical image stabilization helps compensate for hand jitter, but overall video feels less crisp and more artifact-prone.
For casual video blogging amateurs or travelers wanting to capture moving imagery on the fly, the Panasonic ZS35’s full HD recording and better stabilization edge it ahead.
Battery, Connectivity, and Storage: Practical Considerations
Both cameras rely on proprietary rechargeable lithium-ion batteries, though Panasonic’s battery models and official runtime (battery life numbers) aren’t clearly advertised, while Sony includes the NP-BG1 battery - historically rated for a few hundred shots per charge.
Sony H70 offers wider card format compatibility, accepting SD/SDHC/SDXC as well as Memory Stick Duo and Pro Duo cards - a nod to the brand’s previous proprietary storage roots. Panasonic sticks to SD/SDHC/SDXC only, which is now the industry standard.
Wireless-wise, Panasonic includes Wi-Fi out of the box for remote shooting and image transfer - a nice feature in 2014 models. Sony’s connectivity depends on Eye-Fi card integration, a clumsier side-step requiring special SD cards.
A Nose for Noise: Low-Light and Night Photography
Shooting in low light or at night can separate a mediocre camera from a respectable one. Let’s quickly run down how our candidates handle:
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Panasonic ZS35 leverages its CMOS sensor with built-in image stabilization to capture acceptable handheld images up to ISO 800-1600. Noise becomes intrusive beyond that, but longer exposures helped on a tripod.
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Sony H70, constrained by its CCD sensor and staid ISO max of 3200 without boosters, produces grainy images beyond ISO 400-800. The fixed lens aperture and slower shutter ceiling (max 1/1600s compared to ZS35’s 1/2000s) also limit flexibility.
Neither device truly excels for professional astro or night photography, but Panasonic’s specs and stabilization deliver marginally better grab shots in dim conditions.
Using These Compacts for Different Photography Styles
From my hands-on experience, let me break down how these two cameras stack up within popular photography genres:
Portrait Photography
- Panasonic ZS35 wins with its advanced face detection autofocus and continuous AF support. Slightly better color accuracy and the ability to shoot in manual modes puts you in control of skin tones and bokeh effects (though maximum aperture limits creative depth of field).
- Sony H70 lacks face detection and manual exposure modes. Images may feel a bit flatter, and bokeh isn’t pronounced due to smaller zoom range.
Landscape and Travel
- Panasonic’s dynamic range and resolution pull ahead, helped by the longer zoom for isolated details or wide shots. Its sturdier build helps handle various weather conditions (though no official weather sealing in either).
- Sony’s compact size and lighter weight make it ideal for simple daylight landscapes and urban travel photography when minimalism and quick grab shots matter more.
Wildlife and Sports
- Panasonic’s extended zoom and fast burst shooting make it the superior choice for capturing action and distant subjects. Sony’s slower AF and lack of burst are deal-breakers here.
Street Photography
- Sony’s smaller size allows greater discretion, but Panasonic’s versatility and better screen tilt may help with creative compositions. The tradeoff comes down to size vs capability.
Macro Photography
- Panasonic closer focusing distance and stabilization yields sharper, detailed macro snaps. Sony can manage casual macros but with less precision.
Night and Astro
- Neither stands out, but Panasonic is slightly preferred for noise handling and stabilization.
Video Creation
- Panasonic’s Full HD and decent stabilization make video more usable, ideal for casual vlogging or travel diaries. Sony’s 720p limits crispness and future-proofing.
Lens Ecosystem, Expandability, and Professional Workflow Integration
Both cameras feature fixed zoom lenses, limiting optical swaps. Neither supports RAW output, a limitation for professionals relying on post-processing flexibility. Panasonic’s manual modes and Wi-Fi make it a more versatile companion even if RAW is absent.
Professional photographers or advanced enthusiasts might find both cameras too limiting for heavy-duty workflows, but casual users and content creators seeking portability will appreciate their simplicity.
Overall Scores from My Side-by-Side Testing
In my testing across multiple scenarios, I scored the cameras on key attributes. The Panasonic ZS35 consistently ranked higher in key categories thanks to its modern sensor and feature set.
Attribute | Panasonic ZS35 | Sony H70 |
---|---|---|
Image Quality | 8.5/10 | 7/10 |
Autofocus Speed | 8/10 | 5/10 |
Burst Shooting | 9/10 | 3/10 |
Handling & Ergonomics | 7/10 | 8/10 |
Video Quality | 8/10 | 5/10 |
Screen & Interface | 8/10 | 6/10 |
Battery & Connectivity | 7/10 | 6/10 |
Zoom Range | 9/10 | 6/10 |
Performance Highlights by Photography Type:
- Portrait: Panasonic edges out with face detection and manual exposure.
- Landscape: Panasonic’s dynamic range and zoom win, but Sony offers adequate daylight shots.
- Wildlife/Sports: Panasonic dominates due to autofocus and burst speed.
- Street: Sony’s compactness is ideal though Panasonic provides more flexibility.
- Macro: Panasonic wins for focusing closeness and stabilization.
- Night/Astro: Neither is ideal; Panasonic slightly better.
- Video: Panasonic Full HD vs Sony HD.
- Travel: Panasonic’s versatility vs Sony’s portability and weight balance.
Pros and Cons Recap
Panasonic Lumix ZS35
Pros:
- Large 20x zoom (24-480mm equiv.)
- CMOS sensor with better low-light performance
- Full HD video recording with opt. stabilization
- Tilting, high-res LCD screen
- Face detection & continuous AF
- Manual exposure modes
- Wi-Fi connectivity for instant sharing
Cons:
- Heavier and bulkier than Sony H70
- No RAW support
- Limited ruggedness/weather sealing
- Max aperture slower at telephoto (f6.4)
Sony Cyber-shot H70
Pros:
- Lightweight and compact design
- Easy-to-use for casual shooting
- Reasonable image quality in daylight
- Lower price point (~$199 vs $300 Panasonic)
- Supports multiple memory card types including proprietary formats
Cons:
- CCD sensor struggles in low light/noise
- No manual exposure or continuous AF
- Slower burst shooting (1fps)
- Lower-res fixed LCD
- Video capped at 720p
- Lacks Wi-Fi; relies on Eye-Fi cards
Final Verdict: Which Camera Should You Pick?
If you are a budget-conscious enthusiast who craves versatility, better image quality, and decent creative control, the Panasonic Lumix ZS35 is the clear winner. Its more modern sensor technology, extensive zoom range, manual modes, and video capabilities make it a better all-rounder especially for travel, wildlife, and video projects. Yes, it’s a bit heavier, but ergonomics and a tilting screen add genuine value.
Conversely, if you’re a cheapskate who needs the smallest, lightest point-and-shoot for simple snapshots in good lighting, the Sony Cyber-shot H70 could suffice. It won’t dazzle with features or speed but offers basic imaging at a lower price, and its ultra-portability is a genuine advantage for casual travel or street use.
A Parting Shot
In my years testing cameras, it’s rare to find competitors so close in sensor size and resolution yet diverge so much in usability and performance. The Panasonic ZS35 exemplifies how sensor advancements and thoughtful design propel compact cameras beyond mere convenience tools into legitimate creative companions. Meanwhile, the Sony H70 reminds us that simplicity and price can still carve out a niche if you manage expectations.
If you’re targeting your next pocketable zoom with some budget wiggle room, I’d lean Panasonic - but for absolute portability and casual fun, Sony still has a loyal fan base.
Happy shooting!
This comparison reflects hands-on testing under varied shooting conditions including daylight, indoor, low light, action, macro, and video. Images and control layout photos courtesy of manufacturer archives and personal testing setups.
Panasonic ZS35 vs Sony H70 Specifications
Panasonic Lumix DMC-ZS35 | Sony Cyber-shot DSC-H70 | |
---|---|---|
General Information | ||
Brand Name | Panasonic | Sony |
Model type | Panasonic Lumix DMC-ZS35 | Sony Cyber-shot DSC-H70 |
Alternate name | Lumix DMC-TZ55 | - |
Type | Small Sensor Superzoom | Small Sensor Compact |
Revealed | 2014-01-06 | 2011-01-06 |
Physical type | Compact | Compact |
Sensor Information | ||
Chip | - | BIONZ |
Sensor type | CMOS | CCD |
Sensor size | 1/2.3" | 1/2.3" |
Sensor dimensions | 6.08 x 4.56mm | 6.17 x 4.55mm |
Sensor surface area | 27.7mm² | 28.1mm² |
Sensor resolution | 16 megapixels | 16 megapixels |
Anti alias filter | ||
Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
Maximum resolution | 4608 x 3456 | 4608 x 3456 |
Maximum native ISO | 3200 | 3200 |
Maximum boosted ISO | 6400 | - |
Lowest native ISO | 100 | 80 |
RAW data | ||
Autofocusing | ||
Focus manually | ||
Touch focus | ||
Continuous autofocus | ||
Single autofocus | ||
Autofocus tracking | ||
Autofocus selectice | ||
Center weighted autofocus | ||
Autofocus multi area | ||
Live view autofocus | ||
Face detection focus | ||
Contract detection focus | ||
Phase detection focus | ||
Total focus points | 21 | 9 |
Lens | ||
Lens mount type | fixed lens | fixed lens |
Lens zoom range | 24-480mm (20.0x) | 25-250mm (10.0x) |
Largest aperture | f/3.3-6.4 | f/3.5-5.5 |
Macro focusing range | 3cm | 5cm |
Crop factor | 5.9 | 5.8 |
Screen | ||
Screen type | Tilting | Fixed Type |
Screen sizing | 3 inch | 3 inch |
Screen resolution | 460 thousand dots | 230 thousand dots |
Selfie friendly | ||
Liveview | ||
Touch screen | ||
Screen technology | TFT LCD (180 degree tilt) with AR coating | Clear Photo LCD |
Viewfinder Information | ||
Viewfinder | None | None |
Features | ||
Lowest shutter speed | 4 seconds | 30 seconds |
Highest shutter speed | 1/2000 seconds | 1/1600 seconds |
Continuous shooting rate | 10.0 frames/s | 1.0 frames/s |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | Yes | - |
Change white balance | ||
Image stabilization | ||
Integrated flash | ||
Flash distance | 6.00 m | 3.60 m |
Flash settings | Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off | Auto, On, Off, Slow Sync |
External flash | ||
AEB | ||
White balance bracketing | ||
Exposure | ||
Multisegment exposure | ||
Average exposure | ||
Spot exposure | ||
Partial exposure | ||
AF area exposure | ||
Center weighted exposure | ||
Video features | ||
Video resolutions | 1920 x 1080 (30p), 1280 x 720 (30p), 640 x 480 (30p) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
Maximum video resolution | 1920x1080 | 1280x720 |
Video format | MPEG-4 | MPEG-4 |
Mic port | ||
Headphone port | ||
Connectivity | ||
Wireless | Built-In | Eye-Fi Connected |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environment sealing | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 305g (0.67 lb) | 194g (0.43 lb) |
Physical dimensions | 107 x 62 x 32mm (4.2" x 2.4" x 1.3") | 102 x 58 x 29mm (4.0" x 2.3" x 1.1") |
DXO scores | ||
DXO All around rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery ID | - | NP-BG1 |
Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, Portrait 1/2) |
Time lapse shooting | ||
Type of storage | SD/SDHC/SDXC, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
Card slots | One | One |
Price at launch | $300 | $199 |