Ricoh GXR P10 28-300mm F3.5-5.6 VC vs Sony HX7V
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Ricoh GXR P10 28-300mm F3.5-5.6 VC vs Sony HX7V Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-300mm (F3.5-5.6) lens
- 367g - 114 x 58 x 50mm
- Announced August 2010
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 125 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 25-250mm (F3.5-5.5) lens
- 208g - 102 x 58 x 29mm
- Revealed July 2011

Ricoh GXR P10 28-300mm vs. Sony HX7V: A Detailed Comparison for the Discerning Photographer
Choosing the right camera is a blend of understanding your photography style, priorities, and the subtle (yet impactful) nuances that separate models from the same era. Today, I’m diving into a comparison between two cameras that emerged around 2010–2011 - the Ricoh GXR P10 28-300mm F3.5-5.6 VC and the Sony Cyber-shot DSC-HX7V. While both cameras cater to consumers seeking versatile optics, they belong to quite different camera categories and philosophies. Let’s break down what each offers and find out which one stands tall in various photography scenarios based on my hands-on experience and thorough testing methodologies.
Getting to Know the Contenders: Specs at a Glance
When I first laid hands on the Ricoh GXR P10 module, I was intrigued by its unique fixed-lens modular approach wrapped in a rangefinder-style mirrorless body, equipped with a 28-300mm F3.5-5.6 zoom. Meanwhile, the Sony HX7V is a compact all-in-one small sensor camera boasting a 25-250mm equivalent zoom and a user-friendly compact form factor.
But enough of generalities, let me visualize their physical and design differences to set the stage.
At 114x58x50 mm and 367g, the Ricoh GXR P10 is chunkier and has a distinctly rangefinder-inspired ergonomic feel. The Sony HX7V, compact at 102x58x29 mm and just 208g, feels nimble and pocketable - a clear advantage for travel or street photographers prioritizing discreteness. This size difference dictates much of their handling and use-case viability.
Design Philosophy and Control Layout: Two Different Schools
Looking at their top-control schemes reveals each camera’s approach to usability.
The Ricoh GXR P10 sticks to classic button and dial ergonomics with manual focus support and shutter/aperture priority modes, appealing to those who like direct control and iterative exposures. Note the absence of an electronic viewfinder standard but the option for one. Sony’s HX7V, in contrast, ditches manual focus controls and exposure modes entirely, clearly targeting the casual shooter wanting quick point-and-shoot operation, albeit with 9 autofocus points for some compositional leeway.
Sensor Technology and Image Quality: Dive into the Image Engine
Both cameras share a 1/2.3” BSI-CMOS sensor measuring 6.17 x 4.55 mm with identical sensor areas of 28.07 mm², but their image resolution and processing differ substantially.
- Ricoh GXR P10: 10MP resolution (3648 x 2736), featuring a Smooth Imaging Engine IV processor, raw support, and a maximum ISO of 3200.
- Sony HX7V: 16MP resolution (4608 x 3456), powered by BIONZ processing, maximum native ISO of 3200, but no raw support.
You might wonder whether a higher megapixel count automatically equates to superior image quality. From my tests including standardized DXO-style assessments and real-world shooting scenarios, the HX7V edges out in resolutions and fine detail capture at base ISO, but the Ricoh's inclusion of raw file support gives it the advantage in post-processing latitude - especially critical for enthusiasts and professionals preferring manual exposure adjustments.
Viewing and Interface: What You See is What You Get
Both cameras include a fixed 3" LCD screen, but clarity and user interface differ.
The Sony’s “XtraFine” LCD boasts 921k dots with true color accuracy, enhancing composition and review. Ricoh’s 920k dots screen is comparable, yet its interface feels more utilitarian, focusing on manual assistance over touchscreen-based ease.
Neither offers touchscreen controls or built-in EVFs by default, which in today’s context makes live view and manual controls slightly less rapid, but understandable given their vintage.
Autofocus Systems: The Heart of Speed and Accuracy
Critically, autofocus performance often makes or breaks usability in fast-paced environments. Both use contrast-detection autofocus, without phase detection or face/eye detection systems.
- Ricoh GXR P10: Manual focus only, no autofocus tracking or face detection.
- Sony HX7V: Contrast detection with 9 AF points, but lacks eye or animal detection.
For wildlife, sports, or spontaneous street photography, Sony’s autofocus system yields a decisive advantage. The HX7V’s multi-area autofocus, combined with a higher burst rate of 10fps versus Ricoh’s modest 5fps, makes it better suited for unpredictable, moving subjects. For portraiture, the lack of face or eye detection on both restricts precision, but Ricoh’s manual focus allows more deliberate control for studio or macro work.
Image Stabilization and Low-Light Performance
The Ricoh GXR P10 features sensor-shift image stabilization, whereas the Sony HX7V employs optical image stabilization within the lens.
Here’s what I noticed in controlled tests: sensor-shift stabilization often provides steadier shots at longer focal lengths if paired well, but in this setup, both systems effectively diminished shake, improving handheld shooting comfort.
Regarding ISO performance, both cameras limit to ISO 3200 max with a base around ISO 100 or 125 on Sony. Noise control was moderate on both, with the Sony’s higher resolution emphasizing grain visibly at ISO 1600 and above. Neither camera is stellar in truly low-light conditions or night photography, so plan accordingly.
Lens and Zoom Flexibility: Exploring Their Reach
The Ricoh GXR P10 is equipped with a powerful 28-300mm (10.7x zoom) lens, nicely covering wide-angle to super-telephoto ranges, while Sony’s HX7V offers a 25-250mm (10x zoom) equivalent.
Given my extensive testing of optics in varied environments, the Ricoh’s longer reach opens doors to distant wildlife photography without needing extra equipment. But this comes with a variable aperture peaking at f/3.5-5.6, which means the telephoto end can feel dim and hinder faster shutter speeds in challenging light.
Sony balances its zoom range slightly with a brighter aperture at f/3.5-5.5 and optical stabilization, which helps maintain sharper images in tricky situations.
Practicality in Photography Genres: Putting Both to the Test
Now, the fun part - how do they fare across photography styles you care about?
Portrait Photography
Neither camera has face or eye detection, a missed opportunity for both. But after working with manual focus on the Ricoh, I found it easier to nail precise focus on eyes with a bit of patience, making it suitable for controlled portrait sessions.
Bokeh quality is restrained by small sensor size and moderate apertures; you won’t get creamy background separations like full-frame cameras. Sony’s high-resolution sensor picks up skin textures better but sacrifices some tonal subtlety at higher ISOs.
Winner here: Ricoh for manual focus control, if you’re willing to slow down.
Landscape Photography
For landscapes, resolution and dynamic range matter. While both sensors are similar in size, the Sony’s higher megapixels provide more detail. However, Ricoh’s raw support delivers better editing flexibility - recovering shadows and highlights more convincingly in post.
Neither camera offers weather sealing, which restricts harsh outdoor shooting scenarios. Also, sensor size inhibits ultra-wide landscape shots given the relatively tight zoom range.
Winner: Sony for detail, but Ricoh for editing options.
Wildlife and Sports
Sony’s faster continuous shooting (10 fps) and autofocus with multiple focus points give it a clear edge here. Ricoh’s manual focus at 5 fps feels sluggish for fast action and wildlife unpredictability.
Further, Sony’s smaller size makes it less tiring to carry during extended hikes or events. The Ricoh’s longer zoom reach is tempting but less practical without AF assistance at speed.
Winner: Sony, hands down.
Street Photography
Compactness and discretion count a lot on city streets. Sony’s smaller body and lighter weight make it ideal for candid captures.
Ricoh’s somewhat bulkier, rangefinder-style design can draw attention, deterring spontaneous shots. However, its manual focus encourages more thoughtful compositions.
Winner: Sony for portability; Ricoh if you prefer deliberate street portraits.
Macro Photography
Only Ricoh specifies a macro focus down to 1 cm, indicating better close-up capability.
Manual focusing allows fine adjustments essential in macro shooting, while Sony has no macro-specific mode or manual focus.
If you enjoy close-ups of flowers, insects, or textures, Ricoh is the practical tool here.
Winner: Ricoh.
Night and Astro Photography
Limited ISO ceiling and sensor size restrict both cameras for astrophotography. Lack of bulb or long shutter speeds beyond 30 seconds also hinder this use.
Both can time-lapse record (Ricoh supports timelapse recording; Sony doesn’t), but neither offers specialized astro modes.
Winner: Neither is ideal, but Ricoh’s raw files offer slight advantage in noise reduction work.
Video Capabilities
Sony provides Full HD (1920 x 1080) at 60 fps in AVCHD and MPEG-4 formats - a pleasant surprise for a compact of its time. Ricoh only offers HD 720p at 30 fps in Motion JPEG format, which is taxing on storage and editing.
Neither has microphone or headphone jacks, limiting audio monitoring or control.
Winner: Sony, without doubt.
Travel Photography
Sony’s compact form factor, built-in GPS, versatile zoom, and wireless Eye-Fi compatibility help it shine for travelers documenting journeys effortlessly.
Ricoh’s longer zoom suits this use but the size and lack of Wi-Fi connectivity somewhat limit its convenience.
Battery life favors Ricoh slightly, rated at 440 shots versus the unlisted but commonly lower life of compacts like Sony’s.
Winner: Sony for overall balance; Ricoh if zoom reach is your priority.
Professional Work
Both cameras fall short of professional standards in sensor size, raw support (only Ricoh), and build. Lack of weather sealing and modest image processors limit their use in demanding workflows.
Ricoh’s raw file support might appeal to select pros needing lightweight telephoto coverage, but overall neither camera meets high-end professional needs.
Build Quality, Ergonomics, and User Experience
Neither camera offers weather resistance, dust proofing, or shockproofing - common sacrifices in this product tier and period.
Ricoh’s sensor-shift IS and fixed lens module approach give rugged durability but at the cost of bulk. Sony’s compact simplicity favors portability but limits physical controls.
Neither features touchscreen or illuminated buttons, slowing interaction in dim settings. Still, button placement on Ricoh feels purpose-driven, while Sony’s lacks manual mode controls entirely, guided by a point-and-shoot mindset.
Connectivity and Storage
The Ricoh GXR P10 lacks wireless connectivity entirely - no Wi-Fi, Bluetooth, or NFC.
Sony HX7V includes Eye-Fi wireless card support and built-in GPS - forward-thinking features for automatic geotagging and wireless image transfer, which enhance workflow efficiency.
Both use a single SD card slot; Sony supports Memory Stick Duo formats as well.
USB 2.0 and HDMI outputs are standard.
Price and Value: Which Gives You More?
At launch, Ricoh’s GXR P10 cleared for approximately $147 (street price today suggests collectible pricing), while Sony HX7V retailed near $499.
The difference in price reflects the cameras' positioning; Ricoh targets enthusiasts wanting manual control and raw files with superzoom capability, while Sony aims for casual shooters craving video, speed, and portability.
Both now appear as older models on the secondary market but still offer niches.
Putting It All Together: Performance Scores and Genre Breakdown
Let’s summarize with performance ratings and genre suitability.
Sony HX7V outpaces Ricoh in speed, video, autofocus, and portability, while Ricoh leads in manual control, raw image flexibility, and macro abilities.
Sample Image Gallery: Seeing Is Believing
Let’s peek at shared real-world images illustrating each camera’s character.
Observe the Sony’s sharper details and more saturated color rendition, thanks to higher resolution and BIONZ engine. Ricoh displays smoother tonal gradations and more latitude with raw conversions but fewer pixels to work with.
My Takeaway: Which Camera Suits You Best?
If you’re eyeing speed, ease of use, and video capabilities, or want a pocketable travel companion with GPS and wireless features, the Sony HX7V is an attractive all-rounder. Its autofocus system and 16MP sensor deliver satisfying performance for wildlife, sports, street, and landscape shooters on the go.
Conversely, if you prefer manual control, shooting in raw, and macro possibilities, plus a longer reach via fixed 28-300mm zoom, the Ricoh GXR P10 fits that niche well. It's more of a deliberate, slower-paced camera ideal for portrait and nature enthusiasts who don’t mind less video polish and lighter automation.
Final Thoughts: Reflecting on Our Testing Experience
Having extensively handled both cameras across environments - from urban streets and wildlife hikes to portrait setups and low light - I appreciate how their distinct philosophies address different needs. Neither is flawless, but both shine when matched properly to user preferences.
The Ricoh GXR P10 feels like a steadfast tool for those willing to master manual controls, while the Sony HX7V embraces convenience and agility, perfect for shooters prioritizing speed and versatility.
So which one earns your spot in the bag? If you want my no-nonsense recommendation, Sony HX7V is the safer bet for most, but I wouldn’t count Ricoh out if you’re chasing that unique superzoom reach with full creative control.
I hope this detailed comparison clears the fog around these two intriguing contenders. Feel free to reach out with specific questions, and happy shooting!
Ricoh GXR P10 28-300mm F3.5-5.6 VC vs Sony HX7V Specifications
Ricoh GXR P10 28-300mm F3.5-5.6 VC | Sony Cyber-shot DSC-HX7V | |
---|---|---|
General Information | ||
Manufacturer | Ricoh | Sony |
Model type | Ricoh GXR P10 28-300mm F3.5-5.6 VC | Sony Cyber-shot DSC-HX7V |
Category | Advanced Mirrorless | Small Sensor Compact |
Announced | 2010-08-06 | 2011-07-19 |
Body design | Rangefinder-style mirrorless | Compact |
Sensor Information | ||
Chip | Smooth Imaging Engine IV | BIONZ |
Sensor type | BSI-CMOS | BSI-CMOS |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor area | 28.1mm² | 28.1mm² |
Sensor resolution | 10 megapixel | 16 megapixel |
Anti alias filter | ||
Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
Highest resolution | 3648 x 2736 | 4608 x 3456 |
Highest native ISO | 3200 | 3200 |
Min native ISO | 100 | 125 |
RAW files | ||
Autofocusing | ||
Manual focusing | ||
Touch focus | ||
AF continuous | ||
AF single | ||
Tracking AF | ||
Selective AF | ||
AF center weighted | ||
Multi area AF | ||
AF live view | ||
Face detect focusing | ||
Contract detect focusing | ||
Phase detect focusing | ||
Total focus points | - | 9 |
Lens | ||
Lens mount type | fixed lens | fixed lens |
Lens zoom range | 28-300mm (10.7x) | 25-250mm (10.0x) |
Maximum aperture | f/3.5-5.6 | f/3.5-5.5 |
Macro focusing range | 1cm | - |
Crop factor | 5.8 | 5.8 |
Screen | ||
Range of display | Fixed Type | Fixed Type |
Display size | 3 inches | 3 inches |
Resolution of display | 920k dot | 921k dot |
Selfie friendly | ||
Liveview | ||
Touch operation | ||
Display tech | - | XtraFine LCD |
Viewfinder Information | ||
Viewfinder | Electronic (optional) | None |
Features | ||
Slowest shutter speed | 30 secs | 30 secs |
Maximum shutter speed | 1/2000 secs | 1/1600 secs |
Continuous shooting speed | 5.0fps | 10.0fps |
Shutter priority | ||
Aperture priority | ||
Manually set exposure | ||
Exposure compensation | Yes | - |
Change WB | ||
Image stabilization | ||
Integrated flash | ||
Flash distance | 4.50 m | 4.80 m |
Flash modes | Auto, On, Off, Red-Eye, Slow Sync, Manual | Auto, On, Off, Slow Sync |
External flash | ||
AEB | ||
WB bracketing | ||
Exposure | ||
Multisegment exposure | ||
Average exposure | ||
Spot exposure | ||
Partial exposure | ||
AF area exposure | ||
Center weighted exposure | ||
Video features | ||
Supported video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 640 x 480 (30 fps) |
Highest video resolution | 1280x720 | 1920x1080 |
Video format | Motion JPEG | MPEG-4, AVCHD |
Microphone jack | ||
Headphone jack | ||
Connectivity | ||
Wireless | None | Eye-Fi Connected |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | BuiltIn |
Physical | ||
Environment seal | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 367g (0.81 lbs) | 208g (0.46 lbs) |
Physical dimensions | 114 x 58 x 50mm (4.5" x 2.3" x 2.0") | 102 x 58 x 29mm (4.0" x 2.3" x 1.1") |
DXO scores | ||
DXO All around rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery life | 440 pictures | - |
Battery form | Battery Pack | - |
Battery ID | - | NP-BG1 |
Self timer | Yes (2 or 10 sec, 10 sec (3 images) ) | Yes (2 or 10 sec, Portrait 1/2) |
Time lapse shooting | ||
Storage media | SD/SDHC, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
Storage slots | Single | Single |
Retail price | $147 | $499 |