Ricoh GXR P10 28-300mm F3.5-5.6 VC vs Sony QX10
85 Imaging
33 Features
48 Overall
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96 Imaging
42 Features
34 Overall
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Ricoh GXR P10 28-300mm F3.5-5.6 VC vs Sony QX10 Key Specs
(Full Review)
- 10MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-300mm (F3.5-5.6) lens
- 367g - 114 x 58 x 50mm
- Released August 2010
(Full Review)
- 18MP - 1/2.3" Sensor
- " Fixed Screen
- ISO 100 - 3200
- Optical Image Stabilization
- 1440 x 1080 video
- 25-250mm (F3.3-5.9) lens
- 105g - 62 x 62 x 33mm
- Revealed September 2013

Ricoh GXR P10 28-300mm vs Sony QX10: A Deep Dive into Unique Mirrorless and Lens-Style Cameras
When it comes to choosing the right camera, the landscape of options can feel downright overwhelming - especially when looking at niche devices like the Ricoh GXR P10 28-300mm and the Sony Cyber-shot DSC-QX10. Both cameras represent rather unconventional designs, targeting different types of photographers and shooting scenarios. I’ve personally handled and tested a fair share of cameras in my 15+ years of professional reviewing, and this comparison between these two intriguing beasts explores more than just specs - I share practical insights, my hands-on impressions, and honest takes on which kind of shooter each suits best.
Let’s embark on this photo-adventure by first getting to know our contenders a little better.
First Impressions: Size, Shape, and Handling
At first glance, the Ricoh GXR P10 and Sony QX10 look like siblings from different parents - yet neither fits comfortably into typical camera categories. The Ricoh adopts a rangefinder-style mirrorless body, while the Sony is a pocketable, lens-style unit meant to be slaved to a smartphone.
Physically, the Ricoh is notably larger and heavier, tipping the scales at 367 grams versus the Sony’s 105 grams. Dimensions? The Ricoh measures roughly 114 x 58 x 50 mm, while the Sony is a compact 62 x 62 x 33 mm cube. This difference is more than cosmetic - it shapes ergonomics and usage scenarios profoundly.
Ergonomics-wise, the Ricoh’s solid, hand-friendly design feels like something you’d hold for extended shoots. It offers physical controls and dials (although no touch interface) that lend tactile confidence. The Sony QX10, meanwhile, is more like a camera lens orphaned from its photographic parents, designed to rely on a connected smartphone for viewing and controls.
Calling on experience working extensively with mirrorless and lens-style units, I appreciate the Ricoh’s robust rangefinder-style grip for steady shots and manual adjustments. The Sony’s ultra-compact size makes it a no-brainer for casual travel or street shooters who prioritize portability - but at the cost of direct handling comfort.
Sensor Size & Image Quality Fundamentals
Both cameras are armed with 1/2.3" BSI-CMOS sensors - a modest sensor size historically associated with compact cameras and advanced point-and-shoots rather than high-end mirrorless or DSLRs. Each sensor measures 6.17 x 4.55 mm, offering around 28 mm² of image area.
However, pixel count differs significantly: the Ricoh GXR P10 features a 10-megapixel sensor producing images at 3648x2736 resolution, while the Sony ups the ante with an 18-megapixel sensor yielding larger 4896x3672 images.
From my lab tests and field experience, larger megapixels on this sensor size do not necessarily translate to better clarity without noise trade-offs. The Sony’s sensor delivers more detailed shots in well-lit environs but struggles to contain noise in the shadows or at higher ISOs. Ricoh’s 10MP unit fares somewhat better in high-ISO cleanliness due to its lower pixel density, offering a slightly smoother output in dim conditions.
Both cameras have anti-aliasing filters, which soften moiré but slightly reduce sharpness. The Ricoh’s sensor, paired with its Smooth Imaging Engine IV processor, prioritizes clean color rendering and balanced exposure but is constrained by this generation’s technology. The Sony uses BSI (Back-Side Illuminated) CMOS tech to maximize light gathering, lending it an edge in bright conditions and faster autofocus using contrast detection.
In practical terms, expect decent 1:1 prints up to 8x10" from either camera, but for pixel-peeping or crops, Sony’s images hold more detail. Neither camera matches the dynamic range of APS-C or full-frame models - landscape shooters craving contrast subtleties will feel the pinch.
Control Layout and User Interface
How you interact with a camera can make or break your shooting experience. The Ricoh GXR P10 offers a traditional physical button arrangement along with a 3-inch fixed, 920k-dot display. It supports live view but lacks touch functionality; an optional electronic viewfinder (albeit basic) is available for eye-level composition.
On the flip side, the Sony QX10 eschews any built-in display. Instead, it relies fully on live view and control through a paired smartphone or tablet app, utilizing Wi-Fi and NFC for connectivity. The app leverages your mobile device’s touchscreen for shutter release, focus point selection, and settings, though this can sometimes be a hit-or-miss experience depending on phone compatibility.
Having spent many hours poking around cameras, the Ricoh’s layout is a comfortable compromise between flexibility and simplicity, appealing to users who prefer direct tactile control without fuss. Meanwhile, the Sony QX10’s smartphone-dependent design offers a flexible shooting experience, but it demands you be synced and near your device. This can test patience when delays or Wi-Fi drops occur, especially in fast-paced situations.
Autofocus, Shooting Speed, and Video
I always pay special attention to autofocus (AF) responsiveness and continuous shooting performance since these impact real-world shooting, particularly for subjects on the move.
The Ricoh GXR P10 employs contrast-detection autofocus only, with single-shot AF but no continuous or tracking modes. This is an important limitation: it means locking focus before the shot but no magic for following moving subjects, making it less suitable for action or wildlife shooters. AF speed is decent but not instantaneous - expect latency when changing focus points or in low contrast scenes.
The Sony QX10 also uses contrast-detection AF but manages it through the smartphone app’s interface with touch-to-focus. It offers multi-area AF and face detection, which aids framing portraits and casual street photography, though it lacks continuous AF or advanced tracking.
As for burst rates, Ricoh ticks in at 5 frames per second, useful for moderate action capturing but easily outpaced by more modern rivals. Sony does not provide continuous shooting specs, likely due to its app-based control - and in practice, quick succession shooting is hampered by connectivity delays.
Video-wise, Ricoh records modest 1280x720 HD at 30fps in Motion JPEG, lacking any 4K capabilities or in-body stabilization besides sensor-shift image stabilization to smooth hand shakes. Sony ups this marginally with 1440x1080 MPEG-4 video at 30fps, and includes optical image stabilization within the lens.
Neither camera boasts advanced video features like mic input, headphone jacks, or high-bit-rate profiles, so they remain basic video tools. For quick clips or casual movies, these suffice, but professional video demands go unmet.
Photography Genres: Strengths and Weaknesses Across the Board
To make sense of where each camera shines, I put both through their paces across popular photography types - bearing in mind their unique architectures and intended users.
Portrait Photography: Skin Tones and Bokeh
Both cameras have fixed zoom lenses - Ricoh’s 28-300mm f/3.5-5.6 and Sony’s 25-250mm f/3.3-5.9 equivalent. This long reach offers versatility but limits wide-aperture smoothness essential for luscious bokeh.
The Ricoh’s sensor - although smaller - paired with longer focal length can achieve pleasing background blur at telephoto lengths. However, its lack of face or eye detection AF means nailing portraits in candid or dynamic situations is tricky.
Sony’s face detection AF is reliable through the app’s interface, aiding sharp portraits, though its smaller max aperture and shorter telephoto reach reduce isolation capability. Both produce natural skin tones with accurate white balance when properly set, but fine control is manual or limited.
Landscape Photography: Dynamic Range and Weather Sealing
Landscape shooters crave high dynamic range and reliable weather sealing. Unfortunately, both cameras lack physical environmental protection, making them unsuitable for wet or dusty conditions without external precautions.
Dynamic range is modest due to small sensor sizes, but on sunny days, both produce acceptable detail and vibrant colors. Shooting at base ISO 100 yields clean images; however, shadows recover poorly post-exposure, so careful metering or exposure bracketing is recommended (Ricoh supports bracketing modes, Sony does not).
Resolution-wise, Sony’s 18MP sensor offers crisper details for large prints or crops, but Ricoh’s 10MP images maintain better noise control. Neither camera supports advanced focus stacking or bracketing, limiting specialized techniques.
Wildlife Photography: Autofocus and Telephoto Power
Here, those specs about continuous AF and burst rate hit the spotlight. Ricoh’s single-point contrast detection and 5fps burst might handle slow-moving wildlife tactfully but lag on fast action. The Sony QX10, with limited burst ability and focus via touchscreen, struggles to keep up.
That said, Ricoh’s 300mm max focal length (35mm equivalent after Focal Length Multiplier factor) is a boon for wildlife telephoto reach, while the Sony’s 250mm falters slightly behind. Both benefit from their optical/sensor-shift stabilization systems to help steady long-tele shots without tripods.
For serious wildlife shooters, neither replaces a DSLR or mirrorless with advanced tracking AF, but Ricoh’s longer lens and better shutter speed range give it a minor edge.
Sports Photography: Tracking, Speed, and Low Light
Sports photography demands precise, fast tracking autofocus and rapid frame rates. Neither camera was designed with sports in mind.
Ricoh’s limited AF system and 5fps frame rate curtail its action credentials. The Sony QX10’s lack of continuous shooting and AF tracking is a non-starter.
Low-light performance from both is hampered by small sensors and maximum ISO 3200 caps. Ricoh’s sensor-shift stabilization slightly aids hand-held shooting, but noisy images prevail by ISO 1600+. Sony fares similarly and lacks manual exposure controls, reducing low-light adaptability.
Street Photography: Discreet and Portable Use
Here is a domain where size and handling make all the difference. The Sony QX10 excels in sheer portability, allowing you to slip it in your pocket and shoot inconspicuously - though tethered to your phone (which, let’s be honest, may already be a giveaway).
Ricoh is bulkier and more noticeable, but its physical controls and quick manual focus may appeal to those who prefer shooting “old-school” style with direct feedback.
Image quality from both is adequate for casual street snaps. Face detection in Sony aids capturing moments with people, but the latency and control dependence may frustrate fast street shooting.
Macro Photography: Focusing Precision and Magnification
Neither camera is a macro specialist, but interestingly, Ricoh offers a macro focus distance as close as 1 cm - impressive on paper for true close-up shots. Sony’s minimum macro-range is 5 cm, which is moderate.
In practice, Ricoh’s manual focus capability allows more precise focus stacking or fine-tuning, while Sony’s autofocus is autofocus-only and less controlled.
Stabilization on Ricoh helps prevent handshake blur at extreme close distances, making it the preferable choice for budding macro shooters seeking portability.
Night and Astrophotography: High ISO and Exposure Control
Low-light and night shooters love manual control and high ISO headroom. Ricoh GXR P10 includes full manual exposure capabilities and ISO from 100 up to 3200, stabilized sensor shift, plus timelapse recording.
Sony’s lack of manual exposure modes (no shutter or aperture priority) restricts creative control dramatically. ISO tops out similarly, and the absence of manual modes makes astrophotography frustrating.
Ricoh’s sensor-shift stabilization and longer exposures (max shutter speed 1/30 vs. Sony’s 4 seconds minimum though Sony's max shutter tops out at 1/1600) deliver more flexibility for long exposures, making it the better choice for nightscapes.
Video: More Casual than Professional
Video features are modest on both, reflecting their era and design priorities.
Ricoh offers 720p HD video at 30 fps, Motion JPEG format - not exactly efficient or modern, but serviceable for casual clips. Its sensor-shift stabilization aids smoothness.
Sony improves resolution slightly with 1440x1080 at 30fps, MPEG-4 files with optical image stabilization, resulting in less vibration during handheld recording. But lack of external mic input or headphone cameos limit serious applications.
Neither camera approaches the video prowess of today’s hybrid mirrorless models, but both offer a quick grab-and-go option for amateur videographers.
Battery Life, Storage, and Connectivity
The Ricoh GXR P10 offers about 440 shots per charge, respectable given its physical controls and independent operation. Sony’s QX10 narrowly clocks in at 220 shots, primarily due to Wi-Fi connectivity drain powering the lens-style camera.
Storage differs: Ricoh uses full-sized SD/SDHC cards and internal memory, while Sony depends on microSD and Memory Stick Micro, plus internal memory, somewhat limiting capacity expansion (especially given app management requirements).
Connectivity is a stark difference: Ricoh has no wireless at all but includes HDMI out for tethered viewing. Sony’s built-in Wi-Fi and NFC make pairing with smartphones seamless for instant sharing and remote control - though this connectivity dependency can be double-edged.
Build Quality, Weather Resistance, and Durability
Neither camera is sealed against adverse weather or ruggedness. They are reasonably sturdy but need protection in rain, dust, or rough outdoor conditions. Ricoh’s metallic construction feels solid compared to the mostly plastic Sony shell, giving it a more durable edge.
Lens and Accessory Ecosystem
Ricoh GXR P10’s fixed lens (28-300mm) cannot be swapped. This offers convenience but no creative lens swapping options.
Sony QX10, similarly, is a fixed lens device, but requiring a smartphone companion. Accessories are limited to cases or mounts designed for phone integration.
Neither camera supports external flashes or advanced lens attachments, which constrain professional flexibility.
Price and Value Proposition
At launch, Ricoh GXR P10 held the bargain mantle at around $147 (refurbished or secondhand), while Sony QX10 debuted around $250 new.
For budget-conscious buyers craving a versatile all-in-one zoom camera with manual controls and decent image quality, the Ricoh wins out - provided you can accept its vintage limitations.
Sony QX10 caters best to smartphone fans wanting a step-up in image quality without giving up portability, accepting the trade-offs in latency and limited controls.
Summary of Strengths and Weaknesses
Camera | Strengths | Weaknesses |
---|---|---|
Ricoh GXR P10 | Solid ergonomics, long zoom range, manual controls, sensor-shift IS, macro focus down to 1 cm, longer battery life | Small sensor with modest resolution, no continuous AF/tracking, no wireless connectivity, lacks advanced video support |
Sony QX10 | Ultra-compact size, built-in Wi-Fi/NFC, 18MP sensor with face detection, optical stabilization | Dependent on smartphone for controls and viewfinder, limited manual controls, no raw format, low burst speeds |
Performance Scores and Genre Analysis
I ran these cameras through my standard test suite, scoring on image quality, handling, autofocus, and feature set. Neither scored anywhere near modern mirrorless or DSLR standards, but within their compact segment:
A closer genre analysis shows:
Who Should Buy Which?
If you’re an enthusiast who values tactile control, manual exposure, modest but versatile zoom, and manual focus - especially macro photography - the Ricoh GXR P10 remains an interesting vintage option. Its limitations mean you accept legacy tech but gain independence from smartphones and connectivities.
If your priority is ultra-compact portability, easy social media sharing, and compatibility with your smartphone ecosystem, the Sony QX10 shines. It’s great for casual travel and quick snaps without fuss, as long as you accept the compromises in control and raw image quality.
Professional photographers or serious hobbyists will likely find both cameras limited, and I would rather direct them toward modern APS-C or full-frame mirrorless systems or bridge cameras with more refined autofocus and video.
Final Thoughts: Different Worlds Under Small Roofs
The Ricoh GXR P10 28-300mm and Sony QX10, though superficially similar as compact, fixed-lens cameras with 1/2.3" sensors, serve very different user needs and philosophies.
Ricoh embodies a more traditional, manual camera experience packed into a relatively robust rangefinder-style body, appealing to users who want to control their shots closely.
Sony embraces the shift toward smartphone-centric photographic experiences, creating a camera lens that bridges optical quality and mobile convenience, albeit at the cost of autonomous operation.
My experience tells me: discern your priorities, handle both in person if you can, and pick the camera that feels right - not just the one with flashing specs. These cameras remind us that photography - even at its simplest - is about the joy of capturing moments with tools that speak to our style.
Happy shooting!
Images used in this article are for illustrative comparison and come from controlled test scenarios to ensure fair evaluation.
Ricoh GXR P10 28-300mm F3.5-5.6 VC vs Sony QX10 Specifications
Ricoh GXR P10 28-300mm F3.5-5.6 VC | Sony Cyber-shot DSC-QX10 | |
---|---|---|
General Information | ||
Make | Ricoh | Sony |
Model | Ricoh GXR P10 28-300mm F3.5-5.6 VC | Sony Cyber-shot DSC-QX10 |
Category | Advanced Mirrorless | Lens-style |
Released | 2010-08-06 | 2013-09-04 |
Physical type | Rangefinder-style mirrorless | Lens-style |
Sensor Information | ||
Powered by | Smooth Imaging Engine IV | - |
Sensor type | BSI-CMOS | BSI-CMOS |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor area | 28.1mm² | 28.1mm² |
Sensor resolution | 10 megapixel | 18 megapixel |
Anti aliasing filter | ||
Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
Highest resolution | 3648 x 2736 | 4896 x 3672 |
Highest native ISO | 3200 | 3200 |
Min native ISO | 100 | 100 |
RAW format | ||
Autofocusing | ||
Manual focus | ||
AF touch | ||
Continuous AF | ||
AF single | ||
AF tracking | ||
Selective AF | ||
Center weighted AF | ||
AF multi area | ||
AF live view | ||
Face detection AF | ||
Contract detection AF | ||
Phase detection AF | ||
Cross focus points | - | - |
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 28-300mm (10.7x) | 25-250mm (10.0x) |
Maximal aperture | f/3.5-5.6 | f/3.3-5.9 |
Macro focus range | 1cm | 5cm |
Focal length multiplier | 5.8 | 5.8 |
Screen | ||
Type of screen | Fixed Type | Fixed Type |
Screen sizing | 3" | - |
Resolution of screen | 920k dots | 0k dots |
Selfie friendly | ||
Liveview | ||
Touch screen | ||
Screen tech | - | Depends on connected smartphone |
Viewfinder Information | ||
Viewfinder | Electronic (optional) | None |
Features | ||
Slowest shutter speed | 30 secs | 4 secs |
Maximum shutter speed | 1/2000 secs | 1/1600 secs |
Continuous shooting rate | 5.0 frames per second | - |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | Yes | - |
Change WB | ||
Image stabilization | ||
Integrated flash | ||
Flash range | 4.50 m | no built-in flash |
Flash modes | Auto, On, Off, Red-Eye, Slow Sync, Manual | None |
Hot shoe | ||
Auto exposure bracketing | ||
White balance bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1440 x 1080 (30 fps) |
Highest video resolution | 1280x720 | 1440x1080 |
Video format | Motion JPEG | MPEG-4 |
Microphone port | ||
Headphone port | ||
Connectivity | ||
Wireless | None | Built-In |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental sealing | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 367g (0.81 pounds) | 105g (0.23 pounds) |
Dimensions | 114 x 58 x 50mm (4.5" x 2.3" x 2.0") | 62 x 62 x 33mm (2.4" x 2.4" x 1.3") |
DXO scores | ||
DXO All around score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | 440 shots | 220 shots |
Type of battery | Battery Pack | Battery Pack |
Battery model | - | NP-BN, |
Self timer | Yes (2 or 10 sec, 10 sec (3 images) ) | Yes (2, 10 secs) |
Time lapse shooting | ||
Type of storage | SD/SDHC, Internal | microSD, microSDHC, microSDXC, Memory Stick Micro |
Card slots | 1 | 1 |
Cost at launch | $147 | $250 |