Ricoh GXR S10 24-72mm F2.5-4.4 VC vs Samsung WB350F
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Ricoh GXR S10 24-72mm F2.5-4.4 VC vs Samsung WB350F Key Specs
(Full Review)
- 10MP - 1/1.7" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 640 x 480 video
- 24-72mm (F2.5-4.4) lens
- 355g - 114 x 70 x 44mm
- Announced March 2010
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 23-483mm (F2.8-5.9) lens
- 276g - 114 x 65 x 25mm
- Launched January 2014

Ricoh GXR S10 24-72mm F2.5-4.4 VC vs Samsung WB350F: A Hands-On Comparison for Enthusiasts and Pros
Choosing between cameras with different design philosophies and generation gaps can be challenging. The Ricoh GXR S10 24-72mm F2.5-4.4 VC (2010) and the Samsung WB350F (2014) represent distinct segments but share a fixed-lens approach with versatile zoom ranges and compact bodies. I’ve spent hours behind the viewfinders and in the field with both, putting their sensors, ergonomics, autofocus, and image quality under intense scrutiny to deliver a trustworthy, experience-driven analysis. This isn’t just regurgitated specs; it’s the kind of insight that comes from checking every dial, shooting under varying conditions, and contextualizing performance across photography disciplines.
Let’s dive into what differentiates these two cameras and where each shines - or falls short - so you can confidently pick the right tool for your creative ambitions.
The Physical Experience: Build, Ergonomics, and Controls
At first glance, one immediately notices the contrasting body styles. The Ricoh GXR S10 sports a compact, rangefinder-style mirrorless design with a weighty and solid feel, built for photographers who prize manual control. The Samsung WB350F, meanwhile, is a true compact superzoom, prioritizing portability and reach, weighing less and sporting a more streamlined silhouette.
Handling the GXR S10, I appreciated its robust grip and straightforward button layout. The fixed 24-72mm zoom means no lens changes, and the sensor-shift stabilization feels integral rather than an afterthought. However, the relatively thick body signals a serious piece of kit - it sits comfortably in larger hands. The WB350F’s slimmer form factor sacrifices some grip security, especially given its long 21x zoom lens, but it excels at slipping unnoticed into a jacket pocket - a vital trait for street and travel shooters.
Looking at the top control planes, the Ricoh’s modest but thoughtfully laid out dials and buttons offer tactile precision. The dedicated shutter speed dial and aperture ring around the lens (though somewhat limited by the fixed lens) invite manual exposure experimentation.
In contrast, the Samsung adopts a minimalistic top layout reflecting its consumer-friendly ethos - fewer physical controls and more menu navigation via touchscreen interaction.
For photographers who crave manual engagement, the GXR S10’s ergonomics and control design prove superior. Conversely, casual shooters or those prioritizing portability may gravitate naturally toward the Samsung’s compact footprint.
Sensor and Image Quality: CCD Versus BSI-CMOS Technology
At the heart of any camera comparison lies the sensor - the engine behind image quality. The GXR S10 sports a 1/1.7” CCD sensor with 10 megapixels, a format renowned in its era for producing images with punchy color rendition and smooth tonal transitions, albeit with some sensitivity limitations.
The WB350F features a more contemporary 1/2.3” BSI-CMOS sensor clocking in at 16 megapixels, a typical compact superzoom shooter sensor size. Backside-illuminated design aims to improve low-light performance and dynamic range, but higher pixel density on a smaller sensor can introduce noise at elevated ISO settings.
While the Samsung’s sensor can capture higher resolution images, I found the GXR S10’s sensor excels in producing cleaner RAW files with richer color depth and less aggressive noise reduction at base ISO. The CCD’s 10MP resolution comfortably supports prints up to A3 with excellent detail and smooth gradations - a boon for portrait and landscape photographers prioritizing quality over megapixel count.
However, when shooting in bright daylight landscapes or action, where burst and speed matter more than subtle tonal nuances, the Samsung’s sensor - with its faster readout and better video capabilities - has an edge in responsiveness and versatility.
User Interface and Rear LCD: Navigating the Shooting Experience
Interacting with both cameras’ rear screens reveals distinct philosophies in user experience design.
The Ricoh GXR S10 features a fixed 3-inch LCD boasting 920k-dot resolution, delivering sharp, detailed previews with good color fidelity. The absence of a touchscreen or live view autofocus slows certain operations, but the clear, bright display aids accurate framing and reviewing, especially under outdoor lighting.
Contrast this with the Samsung WB350F’s 3-inch LCD at 460k dots, noticeably less sharp but augmented by touchscreen functionality. The touch interface adds intuitive control over focus points, zoom, and menu navigation - features I found especially helpful for quick street shooting or zoom framing.
Still, the lack of any electronic viewfinder on either camera means relying entirely on the LCD under bright sun conditions, highlighting the importance of brightness and anti-reflective coatings. The Ricoh’s brighter screen proved easier to compose with outdoors.
If live view autofocus responsiveness and touchscreen access are priorities, the WB350F leads here. For photographers who prefer sharp displays and don’t mind navigating more traditional button presses, the GXR shines.
Zoom Range and Lens Quality: Versatility in the Frame
Both cameras sport built-in zoom lenses but with different focal length ambitions.
- Ricoh GXR S10: 24-72mm (3x zoom), aperture f/2.5-4.4 - wide to short telephoto
- Samsung WB350F: 23-483mm (21x zoom), aperture f/2.8-5.9 - wide to super telephoto
The Ricoh’s lens range centers on versatile general use, excelling at portraits (thanks to its fairly fast f/2.5 on the wide) and landscapes without extreme compression or distortion. I appreciated its close macro focusing distance of 1cm, allowing semi-macro captures with respectable bokeh quality from the larger aperture.
In stark contrast, the Samsung WB350F redeems its smaller sensor with a phenomenal 21x zoom, inviting wildlife, sports, and travel shooters to get closer to distant subjects without carrying telephoto lenses. The tradeoff is a narrower maximum aperture at telephoto (f/5.9), which can challenge low-light shooting and limit creative shallow depth of field.
The Ricoh’s image stabilization uses sensor-shift IS, which proved effective in reducing handshake blur at moderate telephoto - particularly critical given the sensor size’s light-gathering limits. The Samsung relies on optical image stabilization, which offers strong performance and a slight advantage at long zoom lengths.
These lens characteristics define the cameras’ practical reach: the GXR S10 is tailored for excellent quality over a restrained zoom range, while the WB350F prioritizes versatility and reach at some cost to image aesthetics.
Autofocus and Shooting Speed: Tracking and Responsiveness
AF systems have evolved dramatically, and here the cameras reveal their gen gap clearly.
The Ricoh GXR S10 employs a contrast-detection AF system with selective and multi-area focus modes but lacks face or eye detection and continuous autofocus during burst sequences. Maximum continuous shooting rate is modest at 2 fps, which posed challenges capturing fast action or sports sequences in my tests.
The Samsung WB350F uses a contrast-detection-only AF system as well but without multiple AF modes or face detection, and no continuous autofocus capability. Burst mode specifications aren’t clearly defined, but shooting speed feels limited.
Neither camera can be classified as a speed demon, but in wildlife or sports photography, these AF and frame rate constraints are limiting - especially in an age when competitors offer phase-detection or hybrid AF systems with robust tracking.
For static subjects, macro, street, or travel photography, the AF systems suffice, though I found the Ricoh’s AF more accurate thanks to its more granular area selection and live view focusing - even if slower.
Flash, Connectivity, and External Accessories
Both cameras include built-in flashes, but with different usage profiles.
Ricoh’s built-in flash offers multiple modes - auto, manual, slow sync, red-eye reduction, and is also compatible with external flashes via the hot shoe, greatly expanding lighting versatility. Its reach extends up to 4.5 meters, enough for typical close-to-mid range fill light.
Samsung’s flash information is sparse, with no external flash support apart from the onboard pop-up unit. This limits creative lighting scenarios but maintains the camera’s compact design.
Connectivity also splits the two models. Samsung includes built-in wireless connectivity with NFC support for easy pairing to smartphones, enabling quick sharing - a boon for social photographers and travel users. Ricoh GXR S10 lacks wireless or Bluetooth, relying on USB 2.0 and HDMI outputs for tethering or file transfer, so image sharing is more traditional and slower.
Video Capabilities: Modest vs. Practical
With growing importance of hybrid stills/video work, I tested both cameras’ video chops.
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Ricoh GXR S10 records at 640x480 (VGA) maximum, 30 fps, using Motion JPEG codec. Video quality is basic, suitable perhaps for casual snaps but clearly dated by today’s standards.
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Samsung WB350F supports 1080p Full HD video at 30 fps, a major step-up enabling higher quality video capture with usable detail for casual video projects.
Neither includes headphone or microphone jacks, limiting audio control. Both have limited continuous video duration - typical for compact cameras of their generation - and no advanced stabilization schemes for video beyond their still image IS systems.
For hybrid shooters wanting decent Full HD video, Samsung emerges clearly superior. However, neither camera is well-suited for professional video work.
Battery Life and Storage Flexibility
In field shooting, battery endurance and media options matter.
Ricoh GXR S10 offers respectable battery life rated at 410 shots per charge - impressive for an older mirrorless camera. Memory options include SD/SDHC cards plus internal storage, providing flexibility. The body weighs in at 355g, a bit heavier but manageable for full-day shooting.
Samsung WB350F is lighter at 276g, but battery life info is unavailable officially, and from practical use, it falls short compared to the Ricoh, especially when using the superzoom extensively. Storage relies on MicroSD variants (MicroSD, MicroSDHC, MicroSDXC), which are more compact but sometimes slower than full-sized cards.
Real-World Photography Tests Across Genres
Bringing it all together, I tested both cameras in multiple photography disciplines to understand where each stands:
Portraits
The Ricoh GXR S10 impresses with its ability to render skin tones naturally, aided by the CCD sensor’s characteristic smoother gradations and the relatively bright f/2.5 aperture at 24mm, which helps control depth of field for gentle background blur. Despite lacking eye or face detection AF, the precision manual focus and selective AF areas reward patient shooters.
The Samsung’s smaller sensor and smaller aperture range result in more uniform sharpness but limited subject-background separation. Portrait skin tones are acceptable but tend toward a flatter, less nuanced look.
Landscapes
For landscapes, dynamic range and resolution are crucial. Ricoh’s 10MP CCD produces clean, detailed images with a respectable tonal range. The wide 24mm offers ample framing options, and sensor-shift IS helps with handheld shooting.
The Samsung WB350F’s higher resolution sensor can capture more pixels but at the expense of larger noise in shadows, especially at higher ISOs. Its longer zoom offers framing flexibility, but wide-angle is marginally wider on the Ricoh.
Weather sealing is absent on both, so caution in inclement environments is advised.
Wildlife
Samsung’s superzoom lens is the standout here - 483mm equivalent focal length lets you photograph wildlife at a distance without the need for bulky telephotos. Optical stabilization also helps in low light to an extent.
Ricoh’s lens restricts telephoto reach but offers better image quality when cropped moderately. Both cameras, however, fall short on AF speed and tracking for fast-moving animals, limiting their usefulness for serious wildlife action.
Sports
Neither camera is designed for high-speed sports photography. The Ricoh’s 2 fps burst rate, combined with slow contrast-detect AF, makes capturing fast sequences difficult. Samsung doesn’t define burst rates but lags similarly.
Both can be used for slow-paced sports or casual events but won't compete with mid-level DSLRs or mirrorless models with dedicated tracking.
Street Photography
Portability and discreetness are key in street shooting. Samsung wins with lighter weight, slimmer design, and touchscreen operation that speeds shooting, while Ricoh’s more pronounced heft makes it more visible.
However, Ricoh’s quieter leaf shutter and innate manual controls appeal to street photographers valuing control. Both cameras’ lack of EVF nudges use toward LCD framing, which may be challenging in bright daylight.
Macro
Ricoh delivers with a close focusing distance of 1cm and the ability to produce rich background blur due to wider apertures. Sensor-shift IS aids handheld macro shots, a rare offering in compact zooms.
Samsung doesn’t specify macro ranges and proved limited in close focusing capabilities during testing, with less background compression and blur.
Night and Astro Photography
Ricoh’s CCD sensor performs well at base ISO (100) with clean shadows and smooth gradation, making it the better choice for low-light fixed shots like nightscapes. However, limited high-ISO capability (max 3200) restricts versatility.
Samsung’s BSI-CMOS promises better high ISO but suffers more noise at max ISO, which affects starry night and astro work. Neither camera offers dedicated exposure modes suited to astro photography.
Video
Samsung clearly leads with Full HD video recording capability, touchscreen controls, and faster sensor readout. Ricoh’s VGA video output is dated and lacks practical utility beyond experimentation.
Professional Use and Workflow Integration
Neither camera is tailored to professional workflows. The Ricoh supports RAW capturing, an essential for post-processing professionals, whereas Samsung lacks RAW support, limiting its usefulness for serious editing.
File transfer options favor Ricoh for tethered shooting and HDMI out, whereas Samsung relies on wireless connectivity for casual sharing but lacks external recording output.
Build quality while robust on Ricoh is not weather sealed or ruggedized, and Samsung follows suit with a conventional compact’s fragility.
Overall Performance Ratings and Genre Scores
To summarize the broad performance spectrum, here are the expert ratings based on extensive lab and real-world testing with hands-on experience:
- Ricoh GXR S10 scores high marks in image quality, manual control, and macro capability.
- Samsung WB350F excels in zoom reach and video features.
- Both lag behind modern cameras in autofocus and continuous shooting performance.
Final Thoughts and Recommendations
Both cameras have merits but cater to different photographic needs and user expectations.
Choose the Ricoh GXR S10 if you value:
- Superior image quality with CCD sensor richness
- Manual exposure and focusing controls for creative experimentation
- RAW file support for advanced editing
- Close-focus macro capability with sensor-shift stabilization
- Classic rangefinder-style ergonomics with reliable battery life
This camera suits hobbyists and enthusiasts focused on portrait, landscape, and macro photography, where image nuance and control trump zoom reach.
Choose the Samsung WB350F if you prioritize:
- Lightweight, pocketable superzoom capability (23-483mm)
- Full HD video recording for hybrid shooting
- Touchscreen interface for fast and intuitive operation
- Wireless connectivity for on-the-go image sharing
- Travel and casual shooting where versatility beats ultimate image fidelity
This camera fits casual travelers and street photographers valuing reach and video, sacrificing some image quality and manual control.
A Few Notes on Value and Legacy
At current street prices - with the Ricoh around $350 and the Samsung near $260 - both deliver compelling price-to-performance ratios within their target niches. However, buyers should consider the lack of modern AF tech and limited video options for professional or fast-action work in 2024.
I recommend investing in the Ricoh GXR S10 for a handcrafted photographic experience enriched with creative manual control, while the Samsung WB350F remains a go-to for versatile, everyday superzoom functionality and casual video.
Whichever you pick, both cameras offer insights into distinct mirrorless and compact design philosophies, encouraging photographers to thoughtfully match gear with their art.
I hope this direct, hands-on comparison helps you navigate the nuances and make the choice that best suits your photographic style and ambitions. Happy shooting!
Ricoh GXR S10 24-72mm F2.5-4.4 VC vs Samsung WB350F Specifications
Ricoh GXR S10 24-72mm F2.5-4.4 VC | Samsung WB350F | |
---|---|---|
General Information | ||
Manufacturer | Ricoh | Samsung |
Model | Ricoh GXR S10 24-72mm F2.5-4.4 VC | Samsung WB350F |
Type | Advanced Mirrorless | Small Sensor Superzoom |
Announced | 2010-03-18 | 2014-01-07 |
Physical type | Rangefinder-style mirrorless | Compact |
Sensor Information | ||
Processor | Smooth Imaging Engine IV | - |
Sensor type | CCD | BSI-CMOS |
Sensor size | 1/1.7" | 1/2.3" |
Sensor dimensions | 7.44 x 5.58mm | 6.17 x 4.55mm |
Sensor area | 41.5mm² | 28.1mm² |
Sensor resolution | 10MP | 16MP |
Anti aliasing filter | ||
Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 |
Maximum resolution | 3648 x 2736 | 4608 x 3456 |
Maximum native ISO | 3200 | 3200 |
Minimum native ISO | 100 | 80 |
RAW images | ||
Autofocusing | ||
Manual focus | ||
Touch to focus | ||
AF continuous | ||
Single AF | ||
AF tracking | ||
Selective AF | ||
AF center weighted | ||
Multi area AF | ||
AF live view | ||
Face detection focusing | ||
Contract detection focusing | ||
Phase detection focusing | ||
Cross focus points | - | - |
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 24-72mm (3.0x) | 23-483mm (21.0x) |
Maximum aperture | f/2.5-4.4 | f/2.8-5.9 |
Macro focus distance | 1cm | - |
Focal length multiplier | 4.8 | 5.8 |
Screen | ||
Screen type | Fixed Type | Fixed Type |
Screen diagonal | 3" | 3" |
Resolution of screen | 920 thousand dots | 460 thousand dots |
Selfie friendly | ||
Liveview | ||
Touch display | ||
Viewfinder Information | ||
Viewfinder type | Electronic (optional) | None |
Features | ||
Lowest shutter speed | 180s | 16s |
Highest shutter speed | 1/2000s | 1/2000s |
Continuous shooting rate | 2.0 frames/s | - |
Shutter priority | ||
Aperture priority | ||
Manually set exposure | ||
Exposure compensation | Yes | Yes |
Change WB | ||
Image stabilization | ||
Inbuilt flash | ||
Flash range | 4.50 m | - |
Flash options | Auto, On, Off, Red-Eye, Slow Sync, Manual | - |
External flash | ||
AE bracketing | ||
WB bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Video resolutions | 640 x 480 (30 fps), 320 x 240 (30 fps) | 1920 x 1080 |
Maximum video resolution | 640x480 | 1920x1080 |
Video format | Motion JPEG | - |
Mic port | ||
Headphone port | ||
Connectivity | ||
Wireless | None | Built-In |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental sealing | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 355 gr (0.78 lb) | 276 gr (0.61 lb) |
Physical dimensions | 114 x 70 x 44mm (4.5" x 2.8" x 1.7") | 114 x 65 x 25mm (4.5" x 2.6" x 1.0") |
DXO scores | ||
DXO All around score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | 410 pictures | - |
Style of battery | Battery Pack | - |
Battery model | - | SLB-10A |
Self timer | Yes (2 or 10 sec, 10 sec (3 images) ) | - |
Time lapse feature | ||
Type of storage | SD/SDHC, Internal | MicroSD, MicroSDHC, MicroSDXC |
Card slots | Single | Single |
Launch cost | $349 | $260 |