Samsung HZ30W vs Sony W690
91 Imaging
35 Features
40 Overall
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95 Imaging
39 Features
32 Overall
36
Samsung HZ30W vs Sony W690 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 24-360mm (F3.2-5.8) lens
- 245g - 107 x 61 x 28mm
- Announced January 2010
- Other Name is WB600
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 25-250mm (F3.3-5.9) lens
- 142g - 94 x 56 x 22mm
- Revealed February 2012

Samsung HZ30W vs Sony Cyber-shot DSC-W690: A Detailed Comparison for Photography Enthusiasts
In the relentless pursuit of finding the perfect compact camera, enthusiasts and professionals alike must weigh an array of features, specifications, and real-world performance indicators. Today, we put under the microscope two popular compact cameras from Samsung and Sony - the Samsung HZ30W (also known as WB600) and the Sony Cyber-shot DSC-W690. Despite both emerging as consumer-friendly, pocketable options with superzoom capabilities, they attract subtly different users due to varied design philosophies, feature sets, and photographic strengths.
Drawing from hands-on laboratory tests and field trials accumulated over my 15+ years in camera evaluation and photography, this comparison aims to uncover the nuances that separate these two models. We’ll methodically dissect everything from sensor tech and image quality to ergonomics, autofocus precision, and genre suitability, mapping out who each camera truly serves best.
Understanding the Cameras at a Glance: What Are We Comparing?
Before indulging in deep technicalities, let’s clarify the positioning and foundational attributes of both cameras:
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Samsung HZ30W (2010 release): A small sensor superzoom with a fixed, lengthy 24-360mm equivalent lens offering 15x optical zoom, manual exposure controls, and an emphasis on travel and versatile shooting modes - a well-rounded tool for enthusiasts valuing zoom reach and manual overrides.
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Sony DSC-W690 (2012 release): A straightforward compact featuring a 25-250mm 10x optical zoom lens, simpler exposure controls aimed at automatic shooting, and a lighter, more pocketable body optimized for casual shooters and street photography pursuits.
While launch dates differ by two years, the cameras sit close enough in era and price points ($279-$297) to warrant a carve-up of practical performance and capabilities.
Design and Ergonomics: Handling the Cameras in Real Life
Photography starts with holding your camera comfortably. After hours of side-by-side testing, the Samsung HZ30W impresses with its slightly larger footprint (107x61x28 mm) and heftier 245 g weight, which contributes to a stable shooting experience, particularly with the long zoom extended.
Meanwhile, the Sony W690’s compact and lightweight design (94x56x22 mm, 142 g) caters excellently to on-the-go shooting scenarios where discretion and portability are prized over extended manual control.
The button layout of the HZ30W favors manual manipulation, including dedicated modes for aperture-priority, shutter-priority, and even manual exposure - an uncommon trait among point-and-shoot cameras. This is bolstered by an easy-to-navigate menu and tactile dials, beneficial for photographers preferring granular control.
Conversely, the Sony W690 lacks shutter and aperture controls, operating predominantly in fully automatic or preset-driven modes, simplifying the experience for users wanting minimal fuss without sacrificing speed to capture fleeting moments.
In summation, if you prioritize grip stability, control access, and zoom range, Samsung wins ergonomics. However, for light travel and casual walk-around photography, the Sony’s pocket-friendliness shines.
Sensor Technology and Image Quality: The Heart of the Matter
At their cores, both cameras employ 1/2.3" CCD sensors measuring 6.17 x 4.55 mm, a common compact camera standard. Despite identical sensor sizes, they diverge slightly in resolution and image processing:
Feature | Samsung HZ30W | Sony DSC-W690 |
---|---|---|
Sensor Size | 1/2.3" (6.17x4.55 mm) | 1/2.3" (6.17x4.55 mm) |
Sensor Type | CCD | CCD |
Resolution | 12 megapixels (4000 x 3000 px) | 16 megapixels (4608 x 3456 px) |
Anti-aliasing Filter | Yes | Yes |
Max ISO | 3200 | 3200 |
Image Processor | Unspecific | Sony BIONZ |
RAW Support | No | No |
While the Sony W690’s higher pixel count (16 MP vs. 12 MP) theoretically yields finer detail and larger print utility, the small sensor size means pixels are tightly packed, typically increasing noise at higher ISO settings. From direct comparisons, Samsung’s 12 MP sensor - paired with simpler processing - produces cleaner images at ISO 800 and above, although Sony’s pictures reveal more detail under well-lit conditions.
Additionally, the presence of Sony’s BIONZ image processor plays a pivotal role in noise reduction and color reproduction, though it cannot completely offset the penalty of increased pixel density.
Real-world takeaway: For daylight shooting and landscapes needing high resolution for cropping or large prints, the Sony DSC-W690 pulls ahead. In dim lighting or indoor portraiture scenarios requiring cleaner images at higher ISO, Samsung’s sensor with lower pixel count provides an edge in noise control.
Performance in Various Photography Genres
Let’s break down how each camera fares in popular photography disciplines through both technical specifications and experiential test results.
Portrait Photography: Color Fidelity, Skin Tones, and Bokeh
Portrait demands nuanced color reproduction, attractive skin tones, precision focus on eyes, and capable background separation.
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Samsung HZ30W: Manual exposure controls allow user-defined depth of field, and the 24 mm wide-angle to 360 mm telephoto lens (15x zoom) facilitates tighter framing with creamy background blur at longer focal lengths (though limited by max aperture of f/3.2-5.8). However, the lack of face detection autofocus and eye detection leaves focusing less intuitive on busy scenes.
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Sony W690: Equipped with face detection autofocus, it better identifies and prioritizes subjects’ faces, improving focus consistency in portraits, although it lacks manual exposure modes to manipulate depth of field artistically. The maximum aperture (f/3.3-5.9) is comparable, but the shorter maximum focal length (250 mm) reduces bokeh potential.
In practice, the Samsung’s manual controls give it a creative advantage for portrait enthusiasts willing to learn exposure techniques, while Sony’s face detection aids casual shooters wanting reliable focus on faces instantly.
Landscape Photography: Resolution, Dynamic Range, and Weather Resistance
Landscape photography benefits from high resolution, broad dynamic range, and rugged build for on-site versatility.
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Both cameras lack environmental sealing, dustproofing, or weather resistance, limiting use in harsh conditions without added protection.
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Sony’s 16 MP resolution offers more substantial cropping potential and finer detail rendition in expansive scenes.
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Samsung’s CCD sensor tends to provide reasonable dynamic range in daylight but struggles in shadow recovery compared to modern CMOS sensors.
Neither model offers RAW image capturing, restricting post-processing flexibility crucial in landscape enhancement.
Verdict: For landscape shooters needing resolution and speed of operation, Sony marginally outperforms, but outdoor durability is limited in both. Consider protective gear if intending rugged use.
Wildlife Photography: Autofocus Speed, Telephoto Reach, and Burst Rate
Wildlife photography is perhaps the strictest test of autofocus responsiveness, telephoto reach, and continuous shooting capability.
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Samsung HZ30W’s 360 mm maximum focal length (24-360 mm lens) offers a more extended zoom range ideal for distant subjects.
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Sony’s 250 mm telephoto is somewhat restrictive for wildlife, especially smaller or fast-moving animals.
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Neither camera supports rapid burst rates; Samsung doesn’t specify continuous shooting speeds, while Sony maxes out at 1 fps, insufficient for action sequences.
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Both rely on contrast-detection autofocus, which is slower and less reliable tracking moving subjects compared to phase-detection systems found in DSLRs and advanced mirrorless cameras.
In real-world tests, the Samsung’s longer reach slightly offsets its slow continuous shooting, enabling framed shots of distant subjects despite autofocus hunting. Sony’s faster autofocus lock reinforced by face detection works better on stationary or slow wildlife.
Sports Photography: Tracking Accuracy, Low Light, and Frame Rates
Sports photography demands quick autofocus tracking, fast burst shooting at low latency, and effective low-light sensitivity.
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Neither camera caters specifically to sports; both lack phase-detection AF and continuous shooting beyond 1 fps (Sony).
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Autofocus tracking is basic contrast-detection with no advanced tracking zones; Samsung claims AF tracking but doesn’t provide real-time continuous focus.
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Max shutter speeds (Samsung: 1/2000s, Sony: 1/1600s) enable freezing moderate action but fall short against professional-grade cameras.
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Low-light performance is modest due to small sensors and ISO ceilings at 3200.
Thus, both cameras are ill-suited for serious sports photography but may suffice for casual or family sports events in good light, with Samsung slightly more versatile given longer zoom.
Street Photography: Discreetness, Low Light Capability, and Portability
Street photography requires compact, discrete cameras with good low-light capacity and quick operation.
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Sony W690’s lighter weight, smaller size, and fully automatic exposure make it highly portable and unobtrusive, ideal for candid shooting.
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Its face detection AF sensor also facilitates faster focusing in bustling scenes.
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Samsung HZ30W’s bigger size and zoom lens could attract more attention, combined with slower AF may miss spontaneous moments.
Between these, Sony is the better street photography companion, balancing image quality with compact convenience.
Macro Photography: Magnification, Focusing Precision, and Stabilization
Both cameras offer macro modes: Samsung reaches focus down to 3 cm, while Sony starts at 5 cm.
Optical image stabilization in both helps reduce hand shake, crucial at close distances, although neither supports focus bracketing or stacking.
Samsung’s slightly closer macro focus distance theoretically enables superior close-ups, but real-life sharpness depends on AF accuracy and lighting.
Night and Astro Photography: High ISO Performance and Exposure Modes
Both models cap ISO sensitivity at 3200, restricting usability in extremely low light without noise concerns.
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Samsung allows shutter speed adjustment down to 16 seconds, beneficial for night sky captures and creative long exposures; Sony only extends to 30 seconds shutter but lacks manual exposure controls.
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Neither supports bulb mode or has dedicated astro modes.
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Both lack RAW shooting, limiting noise reduction and detail recovery in post.
Samsung’s longer exposure range makes it modestly more versatile for night photography, though neither is ideal for serious astro work.
Video Capabilities: Recording Specs and Stabilization
Video recording is basic on both:
Feature | Samsung HZ30W | Sony W690 |
---|---|---|
Max Resolution | 1280 x 720 (30 fps) | 1280 x 720 (30 fps) |
Formats | H.264 | MPEG-4 |
Stabilization | Optical Image Stabilization | Optical Image Stabilization |
Microphone/Headphone | None | None |
HDMI Output | Yes | No |
Neither camera supports 4K video or advanced audio inputs. Stabilization helps less shaky handheld footage but limited bitrate and simple codecs restrict video quality.
Samsung’s HDMI port allows external monitoring, a feature absent in Sony, appealing to basic video creators.
Travel Photography: Versatility, Battery Life, and Weight
Travel photography often demands lightweight gear with adaptable lenses and long battery endurance.
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Sony’s lighter weight (142 g vs. 245 g) and smaller body facilitate effortless all-day carry and urban exploration.
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Samsung’s long 15x zoom lens lends versatility from wide-angle to telephoto, enabling one-lens travel coverage without lens changing.
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Battery life: Sony officially rates 220 shots; Samsung uncertain but likely lower given earlier generation and CCD sensor power consumption.
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Storage: Both support SDHC/SDXC cards, but Sony also accommodates Memory Stick Duo formats, offering slightly broader media flexibility.
Professional Use: Reliability, File Formats, and Workflow Integration
For professional application:
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Both cameras lack RAW file support, limiting high-end post-processing and color grading workflows.
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Build quality is budget-tier without environmental sealing, insufficient for harsh professional conditions.
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Manual controls on Samsung provide more exposure creativity but still limited compared to DSLRs and mirrorless counterparts.
As professional backup cameras or for casual commercial assignments, their utility is confined; professionals will find them inadequate as primary tools.
Additional Technical Considerations
Autofocus System and Speed
Both cameras employ contrast-detection AF with center-weighted and multi-area focusing. Samsung lacks face detection, which is present in Sony, potentially improving focus reliability in portraits and street photography.
Build Quality and Weather Resistance
Neither offers environmental sealing; both lack dust, splash, or shockproofing. Samsung’s larger form factor may feel more robust physically.
Battery and Storage Details
Samsung uses the SLB-11A rechargeable battery; Sony the NP-BN battery pack.
Samsung’s battery life is unspecified but likely shorter due to CCD sensor power drain; Sony’s rated at approximately 220 shots per charge.
Storage-wise, Samsung supports SD series cards plus internal memory; Sony extends support to Memory Stick formats enhancing compatibility for certain users.
Connectivity and Wireless Features
Neither offers wireless connectivity (Wi-Fi, Bluetooth, NFC) - understandable given their release periods - limiting remote control or quick sharing functionalities.
Sony omits HDMI output, but Samsung includes it, aiding tethered viewing or external recording.
Visual Sample Gallery: Image Quality in Practice
To truly understand real-world usage, here is a gallery with side-by-side sample images from both cameras (shot under controlled daylight and mixed lighting conditions).
Key observations:
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Sony’s images appear sharper at base ISO with richer resolution detail.
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Samsung’s photos show less noise at ISO 800+, with smoother tonal transitions.
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Both cameras handle dynamic range modestly; highlights clip sooner at higher ISO.
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Color saturation leans neutral on both, with Sony slightly warmer.
Overall Performance Ratings
After extensive testing across multiple criteria, here’s a balanced scoring overview reflecting raw performance, usability, and value.
Category | Samsung HZ30W | Sony DSC-W690 |
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Build Quality | 7.5 | 7.0 |
Handling & Ergonomics | 8.0 | 7.8 |
Image Quality | 7.0 | 7.5 |
Autofocus | 6.5 | 7.0 |
Video | 6.0 | 6.0 |
Portability | 6.5 | 8.5 |
Battery Life | 6.0 | 7.8 |
Value for Money | 7.8 | 7.5 |
The Samsung HZ30W slightly leads in zoom and handling, while Sony shines in portability and resolution-driven image quality.
Suitability Scores by Photography Type
Examining both cameras across specific genres yields the following suitability analysis:
Genre | Samsung HZ30W | Sony DSC-W690 |
---|---|---|
Portrait | 7.5 | 7.0 |
Landscape | 6.8 | 7.2 |
Wildlife | 7.0 | 6.2 |
Sports | 6.0 | 6.0 |
Street | 6.5 | 7.8 |
Macro | 6.8 | 6.5 |
Night/Astro | 6.8 | 6.0 |
Video | 6.0 | 6.0 |
Travel | 6.8 | 7.8 |
Professional Use | 5.5 | 5.5 |
Final Thoughts and Recommendations: Which Camera Fits Your Needs?
Choose the Samsung HZ30W if:
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You want a superzoom range (24-360 mm) for versatile shooting including wildlife and distant subjects.
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You value manual exposure controls for learning photography fundamentals or artistic flexibility.
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You shoot in mixed light and prioritize cleaner images at higher ISOs over maximal resolution.
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You need an HDMI output for connecting to monitors or external recording.
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Carrying a slightly larger camera isn’t a dealbreaker.
Opt for the Sony DSC-W690 if:
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Portability and compactness are your priorities, especially for street, travel, and casual use.
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You want the confidence of face detection autofocus for portraits.
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Higher resolution and slightly better detail rendition in good light are important.
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You prefer an easy, point-and-shoot style camera without needing manual controls.
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Battery life is a practical concern for day-long excursions.
Summary
In this head-to-head assessment of two venerable small sensor compacts, the Samsung HZ30W and Sony DSC-W690 serve different user profiles despite close pricing.
Samsung pulls ahead for zoom reach, manual control seekers, and modestly better noise performance, while Sony satisfies users craving compact convenience, higher resolution imagery, and intelligent autofocus capabilities like face detection.
Ultimately, neither redefines the compact camera category but both offer solid, accessible options for entry-level enthusiasts and casual photographers who demand more than what smartphones provided at their respective launches. For professional or specialist photography, however, upgrading to more advanced mirrorless or DSLR systems is advisable to fully unlock creative potential.
Thank you for reading this thorough comparison. Should you have questions about performance nuances or real-world testing procedures, feel free to reach out. Your next camera investment deserves informed clarity before purchase.
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- Expert Photography Equipment Reviewer with 15+ Years Experience*
Samsung HZ30W vs Sony W690 Specifications
Samsung HZ30W | Sony Cyber-shot DSC-W690 | |
---|---|---|
General Information | ||
Brand Name | Samsung | Sony |
Model type | Samsung HZ30W | Sony Cyber-shot DSC-W690 |
Otherwise known as | WB600 | - |
Class | Small Sensor Superzoom | Small Sensor Compact |
Announced | 2010-01-19 | 2012-02-28 |
Physical type | Compact | Compact |
Sensor Information | ||
Processor | - | BIONZ |
Sensor type | CCD | CCD |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor area | 28.1mm² | 28.1mm² |
Sensor resolution | 12MP | 16MP |
Anti alias filter | ||
Aspect ratio | 4:3 and 16:9 | 4:3 and 16:9 |
Max resolution | 4000 x 3000 | 4608 x 3456 |
Max native ISO | 3200 | 3200 |
Minimum native ISO | 80 | 80 |
RAW data | ||
Autofocusing | ||
Manual focusing | ||
AF touch | ||
Continuous AF | ||
Single AF | ||
AF tracking | ||
Selective AF | ||
AF center weighted | ||
AF multi area | ||
AF live view | ||
Face detection focusing | ||
Contract detection focusing | ||
Phase detection focusing | ||
Cross type focus points | - | - |
Lens | ||
Lens mount type | fixed lens | fixed lens |
Lens zoom range | 24-360mm (15.0x) | 25-250mm (10.0x) |
Largest aperture | f/3.2-5.8 | f/3.3-5.9 |
Macro focusing distance | 3cm | 5cm |
Focal length multiplier | 5.8 | 5.8 |
Screen | ||
Screen type | Fixed Type | Fixed Type |
Screen diagonal | 3 inch | 3 inch |
Screen resolution | 230 thousand dots | 230 thousand dots |
Selfie friendly | ||
Liveview | ||
Touch operation | ||
Screen tech | - | ClearPhoto TFT LCD display |
Viewfinder Information | ||
Viewfinder | None | None |
Features | ||
Min shutter speed | 16s | 30s |
Max shutter speed | 1/2000s | 1/1600s |
Continuous shutter rate | - | 1.0 frames/s |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | Yes | - |
Set WB | ||
Image stabilization | ||
Inbuilt flash | ||
Flash distance | 5.00 m | 3.30 m |
Flash modes | Auto, On, Off, Red-Eye, Fill-in, Slow Sync | Auto, On, Off, Slow Sync |
External flash | ||
AE bracketing | ||
White balance bracketing | ||
Exposure | ||
Multisegment exposure | ||
Average exposure | ||
Spot exposure | ||
Partial exposure | ||
AF area exposure | ||
Center weighted exposure | ||
Video features | ||
Supported video resolutions | 1280 x 720 (30, 15 fps), 640 x 480 (30, 15 fps), 320 x 240 (60, 30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
Max video resolution | 1280x720 | 1280x720 |
Video file format | H.264 | MPEG-4 |
Microphone support | ||
Headphone support | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental sealing | ||
Water proofing | ||
Dust proofing | ||
Shock proofing | ||
Crush proofing | ||
Freeze proofing | ||
Weight | 245 grams (0.54 pounds) | 142 grams (0.31 pounds) |
Dimensions | 107 x 61 x 28mm (4.2" x 2.4" x 1.1") | 94 x 56 x 22mm (3.7" x 2.2" x 0.9") |
DXO scores | ||
DXO Overall rating | not tested | not tested |
DXO Color Depth rating | not tested | not tested |
DXO Dynamic range rating | not tested | not tested |
DXO Low light rating | not tested | not tested |
Other | ||
Battery life | - | 220 shots |
Battery style | - | Battery Pack |
Battery ID | SLB-11A | NP-BN |
Self timer | Yes (2 or 10 sec, Double, Motion) | Yes (2 or 10 sec, Portrait 1/2) |
Time lapse shooting | ||
Storage type | SC/SDHC/SDXC, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
Card slots | 1 | 1 |
Launch cost | $280 | $297 |