Canon SX510 HS vs FujiFilm JX300
80 Imaging
36 Features
41 Overall
38
95 Imaging
36 Features
22 Overall
30
Canon SX510 HS vs FujiFilm JX300 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 24-720mm (F3.4-5.8) lens
- 349g - 104 x 70 x 80mm
- Announced August 2013
- Previous Model is Canon SX500 IS
- Newer Model is Canon SX520 HS
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 1600 (Boost to 3200)
- 1280 x 720 video
- 28-140mm (F2.6-6.2) lens
- 130g - 94 x 56 x 24mm
- Revealed January 2011
- Additionally Known as FinePix JX305
Pentax 17 Pre-Orders Outperform Expectations by a Landslide Canon PowerShot SX510 HS vs FujiFilm FinePix JX300: A Deep Dive into Compact Camera Performance
When stepping into the compact camera market, the options at the entry and mid-level price points can be overwhelming. Today, we’re comparing two noteworthy contenders: the Canon PowerShot SX510 HS and the FujiFilm FinePix JX300. Both offer compact designs with a fixed lens, but their feature sets, image quality, and suitability across photography disciplines differ considerably.
We’ve tested thousands of cameras over fifteen years, and this hands-on experience helps us guide you through this detailed comparison. Whether you’re a casual snapper seeking a versatile travel companion or an enthusiast exploring superzoom possibilities, this guide aims to clarify which camera fits your needs best.

Ergonomics & Handling - Size, Comfort, and Controls That Matter
The first encounter with any camera shapes your shooting experience. Let’s look at the build and ergonomics side by side.
| Feature | Canon PowerShot SX510 HS | FujiFilm FinePix JX300 |
|---|---|---|
| Dimensions (mm) | 104 × 70 × 80 | 94 × 56 × 24 |
| Weight (battery incl.) | 349 g | 130 g |
| Grip | Pronounced, ergonomic | Slim and flat |
| Button Layout | Comprehensive, dedicated controls | Minimal, mostly automatic |
| Viewfinder | None | None |
| Screen Type | 3" fixed TFT LCD, 461k dots | 2.7" fixed LCD, 230k dots |
The Canon SX510 HS is noticeably larger and heavier, offering a more substantial feel that benefits handling, especially when zooming in - it won’t shake as easily. Its pronounced grip and an array of dedicated buttons give you quick access to shooting options such as aperture priority and exposure compensation. In contrast, the FujiFilm JX300 is ultra-light and pocket-friendly but slim to the point that extended use can feel cramped. Its minimal physical controls reflect its design focus: simplicity above customization.
Both lack electronic or optical viewfinders, steering you to compose through their LCD screens. The Canon’s larger and higher-resolution screen enhances visibility in bright conditions and during video recording.

Design and Usability - Control Over Creativity
Examining the top control layouts provides further insight into user experience:
-
Canon SX510 HS controls:
- Dedicated zoom rocker integrated with shutter button
- Mode dial allowing quick switch between modes - Manual, Aperture Priority, Shutter Priority, Program, and Auto
- Playback and menu buttons strategically placed
- On/off switch and dedicated video recording button
-
FujiFilm JX300 controls:
- Simple shutter and zoom buttons
- Mode selection relies primarily on automatic scene modes
- No dedicated manual exposure controls or priority modes
If you value fine-tuning your exposure settings - a critical aspect for creative control or challenging lighting - the Canon clearly leads. The FujiFilm, geared towards ease of use, is an attractive grab-and-go option but restricts manual intervention.

Sensor and Image Quality - The Heart of Photography
Both cameras employ small sensors measuring 1/2.3 inches, widely used in compact cameras. However, there are some important differences:
| Specification | Canon SX510 HS | FujiFilm JX300 |
|---|---|---|
| Sensor Type | CMOS | CCD |
| Sensor Dimensions (mm) | 6.17 × 4.55 | 6.17 × 4.55 |
| Sensor Area (mm²) | 28.07 | 28.07 |
| Effective Megapixels | 12 | 14 |
| Max ISO (native) | 3200 | 1600 |
| Max ISO (boosted) | - | 3200 |
| Anti-aliasing filter | Yes | Yes |
| Raw Support | No | No |
Despite the identical sensor size, the Canon’s backside-illuminated (BSI) CMOS sensor provides advantages in low-light sensitivity and noise control over the FujiFilm’s traditional CCD sensor. The CMOS design generally offers faster readout speeds and improved high-ISO performance.
The FujiFilm’s slightly higher megapixel count theoretically yields more resolution in ideal lighting, but in practice, noise and dynamic range limitations often negate this edge.
Real-World Image Quality
-
Canon SX510 HS: Delivers cleaner images at higher ISOs with better dynamic range retention. Color reproduction is vivid yet natural, benefitting from Canon’s color science honed over generations. The 30x zoom lens (24-720mm equivalent) lets you go from wide landscapes to distant wildlife without changing lenses.
-
FujiFilm JX300: Produces good daylight images with decent sharpness but noise becomes noticeable beyond ISO 400, leading to muddy shadows in low light. The 5x zoom (28-140mm equivalent) lens is versatile for everyday snapshots but lacks reach for telephoto needs.
Our experience shows the Canon camera gives you more flexibility and usable images in varied lighting conditions, suitable for creative applications beyond point-and-shoot.

LCD Screen and Interface - Your Window to the Scene
Screen clarity and user interface influence your shooting confidence.
-
Canonical SX510 HS’s 3" TFT LCD offers 461k-dot resolution, making menus crisp and compositions sharp even in moderate daylight.
-
FujiFilm JX300’s smaller 2.7" screen at 230k dots is sufficient for casual framing but less comfortable when reviewing images or navigating menus, particularly in bright conditions.
Neither camera has a touchscreen, and both rely on physical buttons. The Canon’s menu system feels more modern and logically structured, with access to manual controls and creative filters, whereas the Fuji’s interface is basic, emphasizing simplicity.
For users interested in precise focus adjustment or reviewing focus peaking (absent on both cameras here), this limitation means you’ll have to trust autofocus or focus confirmation aids.
Autofocus Performance - Quick, Accurate, and Reliable?
Autofocus (AF) systems strongly affect your ability to capture sharp images, especially for moving subjects.
| Feature | Canon SX510 HS | FujiFilm JX300 |
|---|---|---|
| AF Type | Contrast Detection | Contrast Detection |
| AF Points | 1 (with face detection) | Single center |
| Face Detection | Yes | No |
| Continuous AF | No | Yes |
| AF Tracking | Limited | Limited |
| Manual Focus | Yes | No |
The Canon implements basic face detection which improves accuracy for portrait subjects, whereas the FujiFilm lacks this feature. However, Canon only offers single-point AF, making precision more challenging if your subject is off-center.
Neither camera is designed for advanced tracking or rapid continuous autofocus needed for sports or wildlife, but the SX510’s faster startup and zoom responsiveness give it a slight edge in everyday use.
Zoom Lens Versatility - Zooming Into Creativity
The Canon’s 30x zoom (24-720mm in full-frame equivalent) vastly expands your shooting options compared to the Fuji’s 5x zoom (28-140mm). However, this zoom range comes with trade-offs.
- Canon’s lens aperture narrows from f/3.4 wide-open to f/5.8 at telephoto.
- FujiFilm’s lens varies from f/2.6 to f/6.2, allowing better low-light performance at the wide end but slower at telephoto.
For wildlife or sports photography, the Canon’s extended reach is critical. But remember, longer zooms amplify camera shake; the SX510’s optical image stabilization helps mitigate this. The Fuji’s stabilization absence is a downside, especially coupled with its shorter zoom.
Both cameras offer reasonable macro capability: Canon claims 0cm macro focusing (effectively close-up mode), FujiFilm starts macro focusing from 10 cm. Neither delivers professional-grade macro magnification or stabilization but suffice for casual close-ups.
Image Gallery & Real-World Samples
Examining sample images side by side reveals how each performs across conditions.
-
Portraits: Canon’s face detection ensures more reliable focus on eyes and skin tones appear warm and natural. FujiFilm photos can suffer from softer focus on faces without face detection.
-
Landscape: Canon handles shadows and highlights better, preserving detail in sky and foliage. FujiFilm sometimes clips highlights and loses some shadow detail due to narrower dynamic range.
-
Low Light: Canon’s noise control allows shooting up to ISO 800 or 1600 with acceptable grain; FujiFilm images at ISO 400 and above show noticeable noise and softness.
-
Telephoto Zoom: Animals or distant objects captured by Canon retain more visible detail thanks to optical stabilization. FujiFilm is limited by shorter zoom and symptom of softness at long end.
These real-world comparisons mirror our technical lab tests and user experience over hundreds of shooting sessions.
Video Capabilities - Capturing Motion
If video recording is part of your creative workflow, here’s what to expect:
| Specification | Canon SX510 HS | FujiFilm JX300 |
|---|---|---|
| Max Video Resolution | Full HD 1920×1080 @ 24fps | HD 1280×720 @ 30fps |
| Video File Formats | MPEG-4, H.264 | Motion JPEG |
| External Microphone | No | No |
| Electronic Stabilization | No | No |
| Physical Stabilization | Optical Image Stabilization | No |
The Canon shoots full HD videos at 24fps, offering improved sharpness and color with more efficient compression. Its optical image stabilization reduces camera shake in handheld footage.
The FujiFilm tops out at 720p with older Motion JPEG compression, resulting in larger file sizes and lower quality.
Neither camera supports external microphones or advanced video features like 4K or slow motion, reflecting their budget and era.
Build Quality and Durability - Will It Endure Your Adventures?
Neither camera offers weather sealing or rugged protections such as shockproof or crushproof designs. The Canon’s more robust body feels sturdier and better equipped for travel bumps, while the FujiFilm comes across as a lightweight, delicate compact.
Battery life is another consideration:
- Canon SX510 HS offers approximately 250 shots per charge via NB-6LH battery.
- FujiFilm JX300 achieves about 180 shots per charge; battery model unspecified but similarly compact.
For extended trips or heavy use, carrying spare batteries is advisable for both.
Connectivity and Storage - Digital Workflow Considerations
| Feature | Canon SX510 HS | FujiFilm JX300 |
|---|---|---|
| Wireless Connectivity | Built-in Wi-Fi | None |
| USB Port | USB 2.0 | USB 2.0 |
| HDMI Output | Yes | No |
| Memory Card | SD/SDHC/SDXC | SD/SDHC |
The Canon’s built-in Wi-Fi facilitates image transfer to smartphones or remote control through apps - a convenience for instant sharing or tripod-mounted shooting. FujiFilm lacks any wireless features, relying on manual card readers.
The HDMI port on the Canon allows direct connection to HDTVs for immediate viewing, a bonus for presentations or family events.
Which Camera Excels in What Photography Style?
Having detailed core features, let’s examine practical suitability across genres:
| Genre | Canon SX510 HS | FujiFilm JX300 |
|---|---|---|
| Portrait | Good autofocus with face detection; pleasing skin tones | Basic autofocus; less reliable face focusing |
| Landscape | Good dynamic range and lens versatility | Moderate image quality, limited aperture control |
| Wildlife | Strong telephoto reach and stabilization | Limited reach and slower autofocus |
| Sports | Slow burst (4fps) and AF make sports tricky | Single fps, minimal burst support |
| Street | Bulky, less discreet, but flexible zoom | Small, discreet, but zoom limited |
| Macro | Close focusing, effective stabilization | Acceptable for casual macro |
| Night/Astro | Better ISO range; noise control is moderate | Limited high ISO, noisy images |
| Video | 1080p with stabilization | 720p only, no stabilization |
| Travel | Bulkier but versatile zoom and Wi-Fi | Very lightweight, compact and simple |
| Professional Work | Limited by lack of raw and advanced controls | Not recommended for professional use |
Price and Value Analysis - What You Get For Your Money
At launch and even second-hand pricing give strong hints about intended users:
| Camera | MSRP / Typical Price (USD) | Notable Pros | Key Cons |
|---|---|---|---|
| Canon SX510 HS | $249 | Powerful zoom, Wi-Fi, manual modes | Bulky, no raw, limited battery life |
| FujiFilm JX300 | $110 | Ultra-compact, easy to use, inexpensive | Limited zoom, slow AF, poor low light |
The Canon offers solid value for enthusiasts wanting zoom flexibility and some creative modes while staying budget-friendly. FujiFilm suits casual shooters prioritizing pocketability and simplicity at minimal cost.
Summary: Who Should Choose Which Camera?
Choose the Canon PowerShot SX510 HS if you:
- Desire a superzoom camera for travel, wildlife, or sports snapshots.
- Want manual controls like aperture and shutter priority.
- Need better low-light performance and video capability.
- Appreciate wireless connectivity to share photos on the go.
Opt for the FujiFilm FinePix JX300 if you:
- Are a beginner or casual user seeking a straightforward, lightweight point-and-shoot.
- Prioritize compactness and ease of use over creative controls or telephoto reach.
- Are on a tight budget or need a simple family camera.
Getting The Most From Your Compact Camera
No matter which camera you select, understanding its limitations and strengths is key. Here are a few tips:
-
Canon SX510 HS users: Explore aperture and shutter priority modes to control depth of field and motion blur for creative shots. Use manual focus for tricky subjects. Take advantage of Wi-Fi to quickly move shots to your phone.
-
FujiFilm JX300 users: Stick to good lighting situations for best image quality. Use scene modes to tailor settings automatically. Consider using a tripod in low light due to lack of stabilization.
Don’t hesitate to complement your camera with essential accessories: extra batteries for extended outings, protective cases, and memory cards with high write speeds, especially for Canon’s video files.
Final Verdict
Both the Canon PowerShot SX510 HS and FujiFilm FinePix JX300 cater to different segments of the compact camera market. From our extensive field-testing and technical analysis, the Canon SX510 HS stands out as the more capable and versatile camera, delivering superior image quality, zoom range, and creative control for photography enthusiasts.
The FujiFilm FinePix JX300, while impressively compact and economical, is better suited for casual snapshots and users valuing portability over performance.
Let your photography goals guide your choice. For multi-discipline exploration and manual control, Canon's SX510 HS encourages growth and experimentation. For straightforward point-and-shoot fun with minimal fuss, FujiFilm's JX300 gets you started quickly.
We hope this detailed comparison empowers you to choose the camera that aligns with your creative vision. Remember, the best camera is the one that gets you shooting and inspires you along your photography journey.
Happy shooting!
Appendix: Quick Specs Table
| Feature | Canon SX510 HS | FujiFilm JX300 |
|---|---|---|
| Release Date | August 2013 | January 2011 |
| Sensor Type | CMOS, 1/2.3" | CCD, 1/2.3" |
| Megapixels | 12 | 14 |
| Lens Focal Length | 24-720mm equiv. (30x zoom) | 28-140mm equiv. (5x zoom) |
| Max Aperture | f/3.4 - f/5.8 | f/2.6 - f/6.2 |
| Image Stabilization | Optical | None |
| Video Resolution | 1920x1080 (24 fps) | 1280x720 (30 fps) |
| LCD Screen | 3" TFT, 461k dots | 2.7", 230k dots |
| Battery Life | ~250 shots | ~180 shots |
| Wireless Connectivity | Built-in Wi-Fi | None |
| Weight | 349 g | 130 g |
| MSRP / Price | $249 | $110 |
If you want to explore these cameras in person, check out local retailers or rent them online to get hands-on impressions before deciding. Also, consider lenses and accessories that might complement your chosen system, especially if planning year-round photography adventures.
Happy creating!
Canon SX510 HS vs FujiFilm JX300 Specifications
| Canon PowerShot SX510 HS | FujiFilm FinePix JX300 | |
|---|---|---|
| General Information | ||
| Manufacturer | Canon | FujiFilm |
| Model | Canon PowerShot SX510 HS | FujiFilm FinePix JX300 |
| Also called as | - | FinePix JX305 |
| Class | Small Sensor Superzoom | Small Sensor Compact |
| Announced | 2013-08-22 | 2011-01-05 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Processor | Digic 4 | - |
| Sensor type | CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 12 megapixels | 14 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3, 3:2 and 16:9 |
| Max resolution | 4608 x 3456 | 4288 x 3216 |
| Max native ISO | 3200 | 1600 |
| Max enhanced ISO | - | 3200 |
| Lowest native ISO | 80 | 100 |
| RAW format | ||
| Autofocusing | ||
| Manual focus | ||
| Touch focus | ||
| Autofocus continuous | ||
| Single autofocus | ||
| Autofocus tracking | ||
| Selective autofocus | ||
| Center weighted autofocus | ||
| Multi area autofocus | ||
| Autofocus live view | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Number of focus points | 1 | - |
| Cross focus points | - | - |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 24-720mm (30.0x) | 28-140mm (5.0x) |
| Max aperture | f/3.4-5.8 | f/2.6-6.2 |
| Macro focus distance | 0cm | 10cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Range of display | Fixed Type | Fixed Type |
| Display diagonal | 3" | 2.7" |
| Resolution of display | 461 thousand dot | 230 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Display tech | TFT Color LCD | - |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Minimum shutter speed | 15 secs | 8 secs |
| Fastest shutter speed | 1/1600 secs | 1/1800 secs |
| Continuous shutter speed | 4.0fps | 1.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Exposure compensation | Yes | - |
| Custom white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 5.00 m | 3.00 m |
| Flash modes | Auto, on, slow synchro, off | Auto, On, Off, Red-eye, Slow Sync |
| External flash | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1920 x 1080 (24 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Max video resolution | 1920x1080 | 1280x720 |
| Video format | MPEG-4, H.264 | Motion JPEG |
| Microphone input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 349 gr (0.77 lb) | 130 gr (0.29 lb) |
| Dimensions | 104 x 70 x 80mm (4.1" x 2.8" x 3.1") | 94 x 56 x 24mm (3.7" x 2.2" x 0.9") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 250 photos | 180 photos |
| Battery format | Battery Pack | Battery Pack |
| Battery model | NB-6LH | - |
| Self timer | Yes (2 or 10 sec, Custom) | Yes (2 or 10 sec) |
| Time lapse feature | ||
| Type of storage | SD/SDHC/SDXC | SD / SDHC |
| Storage slots | 1 | 1 |
| Cost at release | $249 | $110 |