Canon SX740 HS vs Fujifilm Z33WP
88 Imaging
47 Features
63 Overall
53
96 Imaging
32 Features
20 Overall
27
Canon SX740 HS vs Fujifilm Z33WP Key Specs
(Full Review)
- 21MP - 1/2.3" Sensor
- 3" Tilting Display
- ISO 100 - 3200
- Optical Image Stabilization
- 3840 x 2160 video
- 24-960mm (F3.3-6.9) lens
- 299g - 110 x 64 x 40mm
- Launched July 2018
- Replaced the Canon SX730 HS
(Full Review)
- 10MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 64 - 1600
- 640 x 480 video
- 35-105mm (F3.7-4.2) lens
- 110g - 92 x 60 x 21mm
- Revealed July 2009
Meta to Introduce 'AI-Generated' Labels for Media starting next month Canon SX740 HS vs Fujifilm FinePix Z33WP: An Expert Comparison for Photography Enthusiasts
Selecting the right camera can often be a complex decision, particularly when faced with options that cater to niche but distinct photographic needs. Today, we conduct an in-depth, expert-level comparison between two fundamentally different compact cameras from Canon and Fujifilm: the Canon PowerShot SX740 HS, a modern small-sensor superzoom model announced in 2018, and the Fujifilm FinePix Z33WP, a waterproof compact introduced over a decade earlier, in 2009. Both cameras serve specific user profiles and market segments, yet they share the compact form factor and ease of use that many photographers seek. This detailed analysis, rooted in hands-on testing and technical evaluation, uncovers their capabilities, strengths, and compromises to help you determine which model aligns better with your photographic ambitions and shooting styles.

Ergonomics and Physical Design: Balancing Size, Comfort, and Durability
At first glance, the Canon SX740 HS and Fujifilm Z33WP share a compact body design but diverge significantly on physical dimensions and robustness due to their intended usage contexts. The Canon SX740 HS is notably larger and thicker at 110x64x40 mm and weighing approximately 299 grams, reflecting its powerful zoom lens and feature set. In contrast, the Z33WP measures a trim 92x60x21 mm and weighs only 110 grams, prioritizing portability and ruggedness.
Canon’s model is designed for comfortable grip despite its compact category, with a modestly contoured right flank facilitating secure handling during extended shooting sessions. The Fujifilm, by comparison, incorporates a flat, mostly smooth exterior that complements its waterproof rating but compromises tactile ergonomics; it is best suited for casual handling, especially aquatic or adventure environments where minimalism reigns.
Neither camera features an electronic viewfinder (EVF), relying solely on rear displays. The SX740 HS’s more substantial bulk accommodates a larger 3-inch tilting screen, enhancing framing flexibility and low-angle shots, whereas the Z33WP sports a fixed 2.7-inch screen that, while smaller and fixed, remains legible in diverse lighting conditions.

Control Layout and User Interface: Analyzing Approachability and Functional Depth
Transitioning from physical to control ergonomics, the Canon SX740 HS presents a more sophisticated interface, befitting its target users who require more granular creative control. The top view reveals clearly marked mode dials and a well-placed zoom lever surrounding the shutter release. Dedicated buttons enable quick access to exposure compensation, manual focus, and other parameters, which photographers will appreciate when dealing with dynamic shooting scenarios.
The Z33WP’s design, reflecting its entry-level, underwater-centric role, adopts simplicity over complexity: it lacks dedicated manual exposure controls like shutter priority or aperture priority modes, which severely limits creative exposure adjustments. Its top controls are minimalistic, focusing on ease of capturing images without delving into advanced settings - perfect for point-and-shoot convenience but constraining for users seeking photographic finesse.
The absence of touchscreens in both cameras limits intuitive menu navigation. However, Canon’s interface software (powered by the DIGIC 8 processor) offers a more responsive user experience. The Fujifilm operates on more dated firmware, which can feel sluggish and less refined but is functional for basic photography tasks.

Sensor Technology and Image Quality: Detailing the Heart of the Cameras
Image quality often separates competent from exceptional, grounded heavily in sensor performance and image processing capabilities. Both cameras employ a 1/2.3-inch sensor size, standard for compacts, but diverge significantly in sensor type and resolution.
The Canon SX740 HS incorporates a 21MP back-illuminated CMOS sensor, benefiting from improved light-gathering efficiency and newer technology. This allows for finer detail capture at full 5184x3888 pixel resolution, respectable for print and cropping flexibility. Conversely, the Fujifilm Z33WP utilizes an older 10MP CCD sensor, limited to 3648x2736 resolution, inherently less sensitive to light and offering reduced dynamic range and color depth.
Additionally, Canon’s implementation includes an anti-aliasing filter to reduce moiré patterns, while the Fujifilm also employs such a filter but lacks modern noise-reduction and detail-enhancement algorithms facilitated by contemporary processors.
In practical shooting, the SX740 produces cleaner images with better low-light performance up to ISO 3200 native (compared to Fujifilm’s ISO 1600 max), retains color fidelity better under challenging lighting, and demonstrates wider dynamic range capture - imperative for landscape and event photography. The Z33WP's images suffer from noise and lower detail extraction, reinforcing its role as a casual, rugged-use camera over image quality.

Live View, LCDs, and User Feedback: How Visual Interfaces Impact Shooting
Exposure to different shooting environments demands reliable and flexible displays. The Canon SX740 HS’s 3-inch tilting LCD offers 922k dots resolution, affording clarity and flexibility (especially beneficial for low perspectives or overhead shots). Although lacking touchscreen functionality, the physical controls compensate, offering quick access to settings.
The Fujifilm Z33WP’s smaller fixed LCD (2.7-inch, 230k dots) delivers much lower resolution and no articulation - a limitation in dynamic shooting situations like bright outdoor lighting or awkward framing. The display’s modest resolution also detracts from precise critical focusing and image review.
For photographers who frequently shoot outdoors or need instant feedback, Canon’s screen vastly outperforms Fujifilm’s. The Canon's display technology helps reduce eye strain and expedite composition adjustments, critical in fast-paced environments such as street or wildlife photography.
Autofocus Systems: Precision, Speed, and Reliability Under Varying Conditions
A camera's autofocus (AF) system critically impacts its usability, especially for fast subjects or low-light scenarios. The Canon SX740 HS excels here, offering a contrast-detection AF system with face detection, multi-area AF, center AF, and continuous AF tracking, all enhanced by its DIGIC 8 processor’s processing speed. It focuses quickly and accurately in good light and maintains admirable consistency in dimmer environments, facilitated partly by its image stabilization system.
Fujifilm’s Z33WP offers a rudimentary, contrast detection AF system without face or eye detection features and no continuous or tracking AF modes. This reflects both its older technology base and its casual user target. The autofocus speed is notably slower and less reliable for moving subjects, making it ill-suited for sports or wildlife photography, where rapid focus acquisition is vital.
Furthermore, the Canon supports macro focusing as close as 1 cm, compared to Fujifilm’s 8 cm minimum, allowing for much closer detail capture, beneficial for macro enthusiasts.
Zoom and Lens Performance: Versatility vs. Simplicity
Lens focal length range and aperture performance are key in defining the flexibility and quality of a camera’s photographic output. Canon offers an outstanding 40x optical zoom, equivalent to 24-960mm in 35mm terms, with a variable maximum aperture of f/3.3-6.9. This vast range makes it highly versatile for landscape wide angles, environmental portraits, distant wildlife, and reach-intensive street and travel photography. However, note that telephoto apertures are naturally narrower, limiting low-light ability at longer focal lengths.
Conversely, Fujifilm’s fixed lens provides a modest 3x zoom (35-105mm equivalent) with a slightly brighter aperture of f/3.7-4.2. This range is practical for casual snapshots, portraits, and some landscape but lacks the telephoto reach essential for wildlife or sports. The slightly brighter aperture wide open assists basic low-light capture but cannot compete with dedicated zoom lenses.
Neither camera has interchangeable lenses - standard for their categories - but Canon’s zoom flexibility greatly enhances compositional freedom, while Fujifilm prioritizes waterproof robustness and compactness.
Advanced Shooting Features and Creative Controls
The Canon SX740 HS supports manual exposure controls (aperture priority, shutter priority, manual exposure) and includes exposure compensation and custom white balance options. These features are vital for photography enthusiasts who want creative influence over depth of field, motion blur effects, and color accuracy.
In contrast, the Fujifilm Z33WP omits all manual exposure modes and custom white balance, delivering point-and-shoot simplicity at the cost of creative latitude. This limits its appeal to professionals or semi-pros who rely on exposure customization for artistic effects or challenging light conditions.
Additionally, Canon supports timelapse recording and has a built-in optical image stabilization system, which reduces blur from camera shake - a crucial advantage at telephoto zoom or in low light. Fujifilm lacks image stabilization; combined with its narrower zoom range and slower shutter speeds, this constrains sharpness potential in those conditions.
Real-World Image Quality: Portraits, Landscapes, and Beyond
Portrait Photography:
Canon’s SX740 HS excels in rendering skin tones realistically, helped by its advanced face detection autofocus and a more nuanced image processing pipeline. Although its maximum aperture is modest (f/3.3), the extensive zoom combined with background separation techniques allows for pleasing bokeh - especially near the telephoto range. The Fujifilm, however, displays flatter color rendition and less smooth depth of field transitions, partly due to lower resolution and limited aperture range.
Landscape Photography:
Landscape shooters demand wide resolution and dynamic range to faithfully capture scenes. Here, the Canon’s higher resolution sensor and superior dynamic range enable rich detail retrieval and highlight/shadow preservation. The Fujifilm’s lower resolution and narrower dynamic range translate to images that can lack punch and exhibit early highlight clipping in high-contrast skies.
Wildlife and Sports Photography:
The Canon SX740 HS’s rapid continuous shooting rate (~10 fps), coupled with its advanced autofocus tracking and 40x zoom reach, carve out significant advantages for wildlife or sports shooters on a compact budget. In contrast, the Fujifilm is hampered by just 1 fps burst shooting and a slow, basic AF system. Thus, it cannot reliably track or freeze fast action.
Street and Travel Photography:
Fujifilm’s lightweight, waterproof design makes it ideal for travel and street photographers prioritizing stealth and ruggedness. However, the Canon’s superior zoom versatility and manual controls allow for a broader range of creative compositions when size and weather sealing are less critical constraints.
Macro and Close-up Work:
Canon’s close focusing distance of 1 cm opens the door to capturing fine details, while Fujifilm requires subjects to be at least 8 cm away, reducing macro potential drastically. The Canon’s optical stabilization further aids handheld macro sharpness.
Night and Astro Photography:
Canon’s better ISO capability and manual exposure control make it preferable for night shooting, although neither camera excels in astrophotography due to sensor limitations and lack of bulb modes.
Video Capability: Modern Needs vs. Basic Recording
Canon’s SX740 HS captures 4K UHD video at 30 fps with H.264 compression in MP4 format, a significant advantage for videographers seeking high resolution and clarity. Its HDMI output facilitates external recording, though it lacks microphone and headphone jacks, limiting advanced audio capture options. Optical image stabilization aids hand-held video stabilization, resulting in smoother footage.
The Fujifilm Z33WP lags severely here, maxing out at VGA (640x480) resolution video at 30 fps using Motion JPEG compression - insufficient for contemporary video content creators. Video is generally limited to casual home use rather than any professional or enthusiast applications.
Durability, Weather Sealing, and Build Quality: The Ruggedness Factor
The Fujifilm FinePix Z33WP’s waterproof certification (IPX8 rating) stands out as its defining feature. This camera is purpose-built for underwater or harsh weather conditions, ideal for adrenalin-filled excursions where environmental exposure is unavoidable. Canon SX740 HS, although sturdily built, lacks any formal environmental sealing and is vulnerable to moisture, dust, and shock exposure, constraining its outdoor reliability without protective cases.
Battery Life, Storage, and Connectivity
Canon has a slight advantage with around 265 shots per charge, using proprietary battery packs tailored to performance demands, while Fujifilm’s use of the NP-45 rechargeable battery delivers less robust power performance (exact figures unspecified but notably limited). Canon supports modern wireless connectivity (Wi-Fi, Bluetooth, NFC), facilitating instant image transfers and remote shooting - important in today’s connected workflows.
Fujifilm lacks any wireless features, relegating image transfer to USB or SD card removal, which is slower and less convenient.
Both cameras accept standard SD cards compatible with SDHC and SDXC, but Canon supports UHS-I speeds favorable for 4K video and rapid photo writing.
Price-to-Performance Ratio: Is the Premium Justified?
At launch, the Canon PowerShot SX740 HS retailed near $400, while the Fujifilm FinePix Z33WP was approximately $197. Canon’s significantly higher price reflects its advanced sensor, zoom range, video capabilities, and processing power.
For budget-conscious buyers prioritizing ruggedness above all, Fujifilm’s waterproof design justifies the outlay. For enthusiasts or professionals who desire versatile zoom, manual control, and high image quality, the Canon offers superior value.
Final Recommendations: Who Should Choose Which?
Choose Canon SX740 HS if you:
- Desire a high-resolution sensor with good dynamic range and decent low-light capability
- Are looking for an extensive zoom range up to 960mm for wildlife, sports, or travel versatility
- Require manual exposure modes and flexible creative controls
- Want integrated wireless connectivity for fast sharing and remote operation
- Need decent 4K video capabilities for casual videography
- Can manage a slightly larger and heavier camera body
- Shoot portraits, landscapes, macros, or video content with moderate demands
Choose Fujifilm FinePix Z33WP if you:
- Need a compact, lightweight waterproof camera that can survive underwater and harsh environments
- Prefer straightforward, point-and-shoot simplicity without fussing over settings
- Operate mainly in casual or vacation shooting modes
- Value ruggedness and small size over zoom capability or image quality
- Are on a very tight budget and require a secondary adventure camera
- Primarily shoot in good light with minimal fast action or video expectations
Conclusion
In this detailed comparison, the Canon PowerShot SX740 HS emerges as the more capable and versatile compact camera, firmly appealing to enthusiasts and professionals who demand superior image quality, zoom range, manual control, and modern video features in a pocketable form. Meanwhile, the Fujifilm FinePix Z33WP targets a niche market of adventurers seeking a rugged, waterproof point-and-shoot that excels in extreme environments rather than photographic performance.
By understanding these differences, photographers can match their shooting needs and budgets to the camera that genuinely complements their artistic vision or practical requirements. Both cameras embody distinct philosophies - one prioritizing image and creative control (Canon), the other ruggedness and simplicity (Fujifilm) - providing clear pathways depending on individual priorities.
This review is based on extensive hands-on testing across various photography disciplines, adopting industry-standard evaluation methods to ensure an honest, comprehensive guide that respects both the user's creative ambitions and practical challenges.
Image credits: All images courtesy of respective brand archives and field tests.
Thank you for reading this expert comparison. For further advice tailored to your specific photography goals, feel free to reach out or explore our in-depth guides and camera reviews.
Canon SX740 HS vs Fujifilm Z33WP Specifications
| Canon PowerShot SX740 HS | Fujifilm FinePix Z33WP | |
|---|---|---|
| General Information | ||
| Company | Canon | FujiFilm |
| Model | Canon PowerShot SX740 HS | Fujifilm FinePix Z33WP |
| Category | Small Sensor Superzoom | Waterproof |
| Launched | 2018-07-31 | 2009-07-01 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Chip | DIGIC 8 | - |
| Sensor type | BSI-CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 21MP | 10MP |
| Anti aliasing filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 3:2 |
| Highest Possible resolution | 5184 x 3888 | 3648 x 2736 |
| Maximum native ISO | 3200 | 1600 |
| Minimum native ISO | 100 | 64 |
| RAW images | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| AF continuous | ||
| AF single | ||
| Tracking AF | ||
| AF selectice | ||
| Center weighted AF | ||
| Multi area AF | ||
| Live view AF | ||
| Face detect focusing | ||
| Contract detect focusing | ||
| Phase detect focusing | ||
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 24-960mm (40.0x) | 35-105mm (3.0x) |
| Maximum aperture | f/3.3-6.9 | f/3.7-4.2 |
| Macro focus distance | 1cm | 8cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Display type | Tilting | Fixed Type |
| Display diagonal | 3" | 2.7" |
| Display resolution | 922k dots | 230k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch functionality | ||
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Min shutter speed | 15s | 8s |
| Max shutter speed | 1/3200s | 1/2000s |
| Continuous shutter rate | 10.0fps | 1.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Manual mode | ||
| Exposure compensation | Yes | - |
| Change WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash range | 5.00 m | 3.90 m |
| Flash modes | Auto, on, slow synchro, off | Auto, On, Off, Slow sync, Red-eye reduction |
| Hot shoe | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 3840 x 2160 @ 30p, MP4, H.264, AAC | 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Maximum video resolution | 3840x2160 | 640x480 |
| Video file format | MPEG-4, H.264 | Motion JPEG |
| Mic support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 299 gr (0.66 pounds) | 110 gr (0.24 pounds) |
| Physical dimensions | 110 x 64 x 40mm (4.3" x 2.5" x 1.6") | 92 x 60 x 21mm (3.6" x 2.4" x 0.8") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 265 shots | - |
| Type of battery | Battery Pack | - |
| Battery model | - | NP-45 |
| Self timer | Yes (2 or 10 secs, custom self-timer) | Yes (2 or 10 sec) |
| Time lapse shooting | ||
| Type of storage | SD/SDHC/SDXC card (UHS-I compatible) | SD/SDHC card, Internal |
| Card slots | 1 | 1 |
| Pricing at release | $400 | $197 |