Canon SX740 HS

Canon SX740 HS is Canon's Small Sensor Superzoom camera first launched on July of 2018. It features a 21 MegaPixel, BSI-CMOS 1/2.3" sized sensor and has a full resolution of 5184 x 3888.

Canon released this camera in order to replace the previous Canon SX730 HS (Read Full Comparison)

The SX740 HS places at #4 out of 244 in Small Sensor Superzoom cameras & over-all #375 out of 1465 for digital cameras in our database. Please try our Smart camera finder to see camera rankings based on your customized factors.

The following is a diagram of various factors used in the rating system.

The Canon SX740 HS is part of a family of digital cameras. You can read the complete range below.

You can check the SX740 HS from several angles in the gallery underneath.

Below is a checklist of benefits and drawbacks of the Canon SX740 HS based on features that are normally regarded as important in a camera.

The Canon SX740 HS houses the DIGIC 8 processor. The sensor spec in the Canon SX740 HS is 6.17mm x 4.55mm (1/2.3"). The 28 mm² sensor is able to capture 5184 x 3888 pixels and aspect ratios of 1:1, 4:3, 3:2 and 16:9. The camera has Image Stabilization (Optical). Optical stabilization is more effective than digital stabilization as the latter can cause cropping.

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The BSI-CMOS sensor has 21 megapixels and includes a native ISO range of 100 - 3200. Sadly, RAW photos are not supported therefore you have less margin for error.

The picture below shows the SX740 HS's sensor dimensions in comparison to other common sizes. The SX740 HS sensor has a crop factor of 5.8 and is pointed out in green.

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To get a sense of specific aspect ratios, you can refer to the visual below.

Canon SX740 HS is 0.66 lb (299 gr or 10.55 oz) & the volume of the camera is 110mm x 64mm x 40mm (4.3" x 2.5" x 1.6"). The weight of average Small Sensor Superzoom camera is 387 gr so the Canon SX740 HS is less heavy in comparison with other rivals.

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The following is a visual of the Canon SX740 HS next to a soda so you can get a feel for its scale.

The top view directly below will show you the button layout on the SX740 HS.

The SX740 HS offers a built-in lens and it has a focal range of 24-960mm making it a 40.0 x zoom which is very good and does allow you to zoom right in.

At the widest 24mm, the lens has an aperture of f3.3 and that's quite slow and not very good for low light conditions and you will likely find it hard to get good bokeh. You will probably also need to increase the ISO resulting in noisy files. With the tele end, 960mm is superb zoom and comes at f6.9 making it very sluggish and you might need to utilize slow shutter speeds.

The SX740 HS has the following connectivity:

• USB Yes
• Wireless Yes
• Bluetooth Yes
• NFC Yes
• HDMI Yes

Digital cameras that come with NFC and Bluetooth compatibility can easily be used wirelessly with smartphones. You will be able to transfer pictures and in some cases adjust settings with no need to connect directly to the camera.

A few applications even stream a Liveview and release the shutter whenever you are not close to the camera. If the camera includes a HDMI port, it could be connected to an external display. Most cameras will allow you to charge the battery pack through the USB socket.

The highest possible video resolution in the Canon SX740 HS is 3840 x 2160 and you can shoot in MPEG-4 and H.264 format. 2160p can provide a outstanding resolution for video. You can crop to 1080p in order to get clearer video. Beware of the large file sizes and make sure you have got good SD cards that have fast write speed. The camera does not offer a microphone and headphone jack which means that you have got little control over the sound. It is probably a better idea to buy a different camera if you want decent sound for your video clips.

Canon SX740 HS does not include environment proofing so rainy conditions could ruin the camera.

The Canon SX740 HS features a 3" tilting display screen supporting a resolution of 922k dots.

The display is selfie friendly to take self portraits and even group photos when needed. Sadly the display screen is not a touch screen.

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The View Finder specs for Canon SX740 HS are below:

• ViewFinder None

Viewfinders are very handy during bright outdoor situations which can easily make the camera display washed out and very difficult to see.

Canon SX740 HS continuous shooting speed is 10.0 frames per second. The maximum shutter speed is 1/3200 seconds.

Canon SX740 HS has only inbuilt flash without external flash support.

Canon SX740 HS has just Contrast Based Auto Focus & doesn't have Phase Detect Auto Focus. Phase Detection autofocusing is a lot faster and precise in comparison with Contrast Based autofocusing. The camera features Face detect which makes it handy for portrait photography.

It also has Tracking Auto Focus for objects that move. Canon SX740 HS has got manual focusing if required during low light scenarios or you require more accurate focusing control.

The battery life in the Canon SX740 HS is designed to last for 265 photos with respect to the CIPA requirements making it less compared with it's competitors. The average Small Sensor Superzoom camera battery life is 316. Fujifilm HS35EXR has the best (600) battery life within this class of cameras.

Here is a listing of Small Sensor Superzoom cameras that have the highest battery life:

ModelVisualizeBattery LifeRAWNFCBluetooth

Fujifilm HS35EXR
SX740 HS vs Fujifilm HS35EXR600 yesnono

Nikon B500
SX740 HS vs B500600 nonoyes

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Nikon L840
SX740 HS vs L840590 noyesno

Panasonic FZ200
SX740 HS vs FZ200540 yesnono

Leica V-Lux 4
SX740 HS vs V-Lux 4540 yesnono

The following diagram shows a summary of the Canon SX740 HS for various styles of photography. To look at more, scroll to the specific paragraph below.

The Canon SX740 HS has a rating of 48 which is average, meaning that it is reasonably suitable to use for portrait photos. Taking portraits leans heavily to sensor dimension, RAW support in addition to the ability to work with external flash.

Coming in at a above average rating of 69, the Canon SX740 HS is a fine option for street photography. A decent street photography camera comes with a perfect balance of picture quality and portability.

A reasonable sports photography score of 52 indicates the Canon SX740 HS is reasonably suited for taking photos of sports. A camera really should have very good tracking and fast continuous shooting for sports photography.

Portability is pretty critical when selecting a camera for travel. In general, the Canon SX740 HS gets a nice 75 as a travelling camera which is a very decent pick to take with you on your holidays.

For anybody who is planning to buy a digital camera for landscape photos, the most vital factor will no doubt be image quality. The Canon SX740 HS with it's moderate rating of 53 for a landscape camera is relatively suited amongst its competitors.

A camera for vlogging should really posses a articulating display, microphone input and preferably image stabilization. Taking everything in to account, the Canon SX740 HS is a very decent fit as a vlog camera as it delivers a nice score of 74.

If you want replacements to the SX740 HS, below is a number of the highest ranked cameras that fall within the class of Small Sensor Superzoom.

The line graph underneath shows you a bird's eye view of the SX740 HS vs it's top rated rivals shown previously.

Following are additional cameras you may consider as alternative options. To read through a thorough comparison, just click on the "compare" link.