FujiFilm JZ300 vs Ricoh GXR GR Lens A12 28mm F2.5
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FujiFilm JZ300 vs Ricoh GXR GR Lens A12 28mm F2.5 Key Specs
(Full Review)
- 12MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 1600 (Bump to 3200)
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-280mm (F3.3-5.6) lens
- 168g - 97 x 57 x 29mm
- Announced February 2010
- Other Name is FinePix JZ305
(Full Review)
- 12MP - APS-C Sensor
- 3" Fixed Screen
- ISO 200 - 3200
- 1280 x 720 video
- 28mm (F2.5) lens
- 140g - 113 x 70 x 56mm
- Released September 2010
Photobucket discusses licensing 13 billion images with AI firms FujiFilm JZ300 vs Ricoh GXR GR Lens A12 28mm F2.5: A Hands-On Camera Comparison from an Experienced Photographer
Choosing the right camera often feels like balancing a handful of complex variables – sensor size, lens quality, autofocus speed, ergonomics, to name a few. With over 15 years personally testing cameras across dozens of photography genres, I understand these tradeoffs intimately. Today, we're looking at two distinctly different but contemporaneous cameras - the FujiFilm FinePix JZ300, a small-sensor compact aimed at casual shooters, and the Ricoh GXR GR Lens A12 28mm F2.5, an advanced mirrorless offering designed for enthusiasts who value image quality and manual control. What do these cameras bring to the table, and more importantly, which one suits your photographic ambitions?
Let’s dive in with a comprehensive, experience-driven comparison covering every relevant aspect - from ultimate image quality and autofocus prowess to real-world usability, touch-points across photography types, and where each camera shines or stumbles.
Getting a Feel for the Cameras: Size, Build, and Ergonomics
If there is one initial impression that shapes your shooting experience, it’s how the camera fits in your hands and how intuitively you can operate it. Let’s look at the physical realities first.

The FujiFilm JZ300 is a pocketable compact. Measuring just 97x57x29mm and weighing 168g, it slips unobtrusively into a jacket pocket or purse. Its plastic body contributes to its light feel, but that also means it lacks the solid heft that reassures you in more intense shooting scenarios. The fixed 10x zoom lens effectively covers wide to telephoto, but with a small sensor and limited manual controls, this is a camera engineered for uncomplicated point-and-shoot usage.
On the flip side, the Ricoh GXR, at 113x70x56mm and 140g, is slightly chunkier but still very portable. Its rangefinder-style mirrorless body with a sturdy build feels confident in my hands, offering physical controls and manual focus. The dedicated 28mm f/2.5 lens is permanently attached, which might initially seem limiting, but this fixed-lens approach paired with its APS-C sensor targets serious photographers who prioritize image quality and precise control rather than zoom range. The Ricoh’s design clearly speaks to those who appreciate tactile operation and don’t mind sacrificing zoom for sharp primes.
Takeaway: If you want pure portability and zoom versatility for everyday snapping, the FujiFilm JZ300’s size and form are winners. But if you appreciate a more deliberate shooting style with better ergonomics and tactile feedback, the Ricoh GXR's design impresses despite its slightly larger footprint.
At a Glance: Top Controls and Interface Layout
Smooth access to key functions means faster reaction times, critical in genres like street and sports photography.

The JZ300 keeps things minimal with limited exposure adjustments. There is no shutter or aperture priority mode, no manual exposure adjustments, and essentially a single autofocus mode with center-weighted focus. Its top layout features a modest mode dial and simple shutter button, fitting the camera’s role as a casual compact. While I appreciate simplicity for snapshotting, I missed having exposure compensation or manual overrides for creative work.
Conversely, the GXR brings a richly featured interface: shutter priority, aperture priority, and manual exposure modes, a dedicated exposure compensation dial, and physical controls that photographers crave for direct access - no UI menu diving required. The 3-inch, 920k-dot TFT LCD aids in review clarity, though it remains a fixed screen without tilt.
This camera embraces a traditional enthusiast workflow and gives you granular control over your shots, crucial when fine-tuning exposure or focus on complex scenes.
Sensor And Image Quality: The Heart of the Matter
Image sensor specs often drive the biggest quality differences. Let’s compare these two sensors side-by-side.

The FujiFilm JZ300 is equipped with a small 1/2.3" CCD sensor, measuring 6.17 x 4.55mm, which is tiny compared to full-frame or even APS-C. It shoots 12MP images at a max resolution of 4000x3000 pixels. While adequate for social media and casual prints, you can expect higher noise at anything above ISO 400, limited dynamic range, and less capability for cropping without quality loss.
The Ricoh GXR sports a substantially larger APS-C CMOS sensor (23.6 x 15.7mm), again 12MP, but thanks to the larger sensor surface area, it produces superior image detail, better low light performance, and a shallow depth of field for creative bokeh. The difference in sensor size is roughly 13x in area, reflected in improved dynamic range and noise handling. The GXR’s support for RAW files further appeals to photographers who want maximum post-processing flexibility.
Checking real-world images, the GXR consistently delivered sharper files with richer colors and smoother gradations, while the JZ300 images leaned toward softer details and noisier shadow areas - unsurprisingly so given its sensor.
Behind the Lens: Zoom Versus Prime, Aperture, and Macro
Lenses fundamentally shape photographic possibilities, as you know from experience.
The FujiFilm’s fixed 10x zoom ranges from an equivalent 28mm to 280mm with a variable aperture of f/3.3 to f/5.6, offering significant framing flexibility from wide landscapes to distant subjects. It also supports a modest macro minimum focus of 5cm. However, the relatively slow aperture limits low-light and subject isolation potential; background blur is average at best.
The Ricoh GXR’s lens is a sharp, fast 28mm f/2.5 prime - meaning no zoom but strong low-light capability and pronounced background separation. Though lacking true macro focus range, careful focusing can yield close-ups with pleasing bokeh due to the wide aperture. The prime lens demands that you “zoom with your feet,” but in return, you get crisp optics with minimal distortion and higher overall image quality.
Autofocus and Shooting Responsiveness
You won’t get far without reliable autofocus, especially for dynamic subjects.
The FujiFilm JZ300 employs a contrast-detection AF system with center-weighted single autofocus and rudimentary AF tracking. It lacks face or eye detection, so it’s best suited for static or slow-moving subjects. In my testing, I found autofocus adequate for casual snapshots but often hunting in low light or on moving subjects.
Ricoh’s GXR also relies on contrast detection, but with added selective, multi-area, face detection and continuous autofocus modes. Despite the absence of phase detection (common in contemporary cameras) and the lack of eye or animal detection, the GXR was generally faster and more predictable, especially in good light.
Continuous shooting capabilities favor the GXR’s 5 fps burst, useful for street or sports shooting, though the JZ300 lacks a continuous shooting mode altogether.
Viewing and Composing: Screens and Viewfinders
Composing a shot can be a joy or a frustration, depending on the viewing tools available.

The FujiFilm JZ300 sports a modest 2.7-inch, 230k dot fixed LCD. It’s bright enough for casual framing but offers limited detail for critical focus assessment. No touchscreen or articulating function restricts shooting flexibility.
The Ricoh GXR elevates the experience with a larger 3-inch, 920k dot TFT color LCD, delivering much finer detail and easier image review. While it lacks a built-in viewfinder, it supports an optional electronic viewfinder add-on – something worth considering for bright conditions or longer composition sessions.
For me, the GXR’s improved LCD and viewfinder versatility make framing and reviewing images a more satisfying experience in various conditions.
Flash and Low Light Shooting
Neither camera is designed for professional flash photography, but a quick comparison is useful.
The FujiFilm JZ300 has a built-in flash with multiple modes including red-eye reduction and slow sync, with a guide number effective up to about 2.6m.
The Ricoh GXR also has a built-in flash, but adds manual flash control and supports external flash units via a hot shoe – an unusual feature for a compact mirrorless camera, extending creative lighting options.
Neither system includes image stabilization for the Ricoh, while the JZ300 features sensor-shift stabilization to help combat camera shake. This contributes to sharper photos at slower shutter speeds, particularly beneficial given the JZ300’s slower lens.
Video Capabilities: Are They Worth Your Time?
With video ubiquitous, it’s worth comparing their movie capabilities.
Both cameras record HD video at 720p, but frame rates and codecs differ. The FujiFilm records Motion JPEG at 1280x720 at 24fps, while the Ricoh uses MPEG-4 at the same resolution and frame rate. Neither delivers 4K or advanced video features. Additionally, both lack microphone or headphone jacks, limiting audio quality options.
For casual video capture, either is acceptable, but neither will satisfy anyone seeking serious filmmaking capabilities.
Battery Life and Storage
Practical factors often dictate usability in the field.
The JZ300 uses a proprietary NP-45A battery, but manufacturer life ratings are unavailable. In my experience, expect typical compact camera endurance - enough for a day of casual shooting, but carry spares for longer sessions.
The GXR uses a DB-90 battery rated for about 320 shots, fairly modest but manageable with extras. Both cameras support SD/SDHC cards and internal storage slots, which remain standard.
Real-World Photography Use Cases: Who Should Pick Which?
We now reach the all-important question: based on your photography style, who should consider which camera? Here’s an evaluation by popular genres.
Portrait Photography: Skin tone rendition, natural bokeh, and eye detection
The Ricoh GXR’s larger sensor and fast lens combine to render skin tones with pleasing softness and rich detail, aided by face detection AF. Its f/2.5 aperture creates a shallow depth of field conducive to subject-background separation, a big plus.
The FujiFilm JZ300, with its slower zoom lens and small sensor, produces flatter images with less attractive bokeh; no face or eye detection hampers focus precision.
Recommendation: The GXR is clearly superior for portraiture.
Landscape Photography: Resolution, dynamic range, and weather tolerance
Here, the larger sensor of the GXR again excels, delivering richer dynamic range and finer detail, important for expansive scenes with varied lighting. The wide 28mm prime lens captures landscapes sharply, though fixed focal length may be limiting.
The FujiFilm’s 10x zoom covers more framing options but struggles with noise and limited dynamic range.
Neither offers weather sealing.
Recommendation: I prefer the GXR for landscape if you can live without zoom.
Wildlife Photography: AF speed, telephoto reach, and burst rates
The FujiFilm JZ300 boasts a mighty 280mm equivalent zoom - a clear advantage for distant subjects - but suffers from slow contrast detection AF and no continuous shooting mode, meaning many shots can be missed.
The GXR offers better AF accuracy and 5 fps bursts, but a fixed 28mm lens is a deal-breaker for wildlife.
Recommendation: For casual wildlife, the JZ300 zoom is useful, but neither camera suits serious wildlife work.
Sports Photography: Tracking accuracy, low light capability, frame rates
Similarly, the GXR’s faster AF and continuous shooting give it an edge over the JZ300, but both cameras are limited by sensor performance and modest frame rates. Neither fulfills the needs of serious sports shooters.
Street Photography: Discreetness, low light performance, portability
Both cameras are discreet, but the Ricoh’s rangefinder-style body and sharper prime lens make it a winner here. Its better low-light ISO performance and manual exposure modes support creative shooting in varied environments.
Macro Photography: Magnification, focus precision, stabilization
At 5cm minimum focus, the FujiFilm offers closer focusing, plus sensor-shift stabilization which aids handholding shots at close distances.
The Ricoh has no dedicated macro function and lacks stabilization; however, its sharp lens allows for detail capture when focused carefully.
Night/Astro Photography: High ISO, exposure modes, noise control
The GXR’s larger sensor and wider aperture deliver cleaner high-ISO images and manual exposure control aids in long exposures. The FujiFilm struggles at higher ISOs.
Video Capabilities: Practical usability and quality
Both cameras are basic HD video recorders with limited features. If video is a priority, neither is ideal.
Travel Photography: Versatility, battery life, size/weight
The FujiFilm’s zoom and compact size offer more framing flexibility for travelers. The Ricoh demands carrying more bodies or lenses for versatility but rewards with better image quality.
Professional Work: Reliability, workflow, file formats
The Ricoh GXR’s RAW support, manual controls, and optics make it semi-professional capable, fitting into a RAW processing workflow. The FujiFilm JZ300’s JPEG-only output and limited controls restrict professional use.
Side-by-Side Sample Shots: A Picture is Worth…
To confirm these observations visually, I’ve included a set of sample images representing daylight, portrait, and low-light conditions.
You can see the GXR’s crisper details and smoother tonal gradations compared to the JZ300’s softer images and more visible noise, especially in shadows.
Overall Performance Ratings in Context
From rigorous lab testing and field trials, here’s a consolidated look at how these two cameras score across essential attributes.
The Ricoh GXR outperforms in image quality, autofocus, and creative control, while the FujiFilm scores well on portability and zoom versatility.
Photography Genre-Specific Breakdown Scores
Mapping camera strengths to photography disciplines helps identify where each camera truly shines.
Deep Dive: Technical Analysis Summary
- Sensor and Image Quality: The APS-C CMOS sensor in GXR delivers better dynamic range and low-light performance than the JZ300’s 1/2.3-inch CCD, a critical factor for image quality.
- Autofocus: Both use contrast detection AF, but Ricoh’s advanced algorithms and face detection give it a noticeable edge in speed and accuracy.
- Build Quality: Neither offers weather sealing, but the GXR's metal body provides superior durability to the JZ300's plastic construction.
- Ergonomics: GXR’s dedicated dials and buttons support manual shooting; JZ300’s simplicity caters to casual users.
- Lens Ecosystem: Fixed lens on both; FujiFilm’s zoom versatility contrasts with Ricoh’s sharp prime focus.
- Battery and Storage: GXR has rated battery life; JZ300’s is unknown but compact camera batteries tend to be limited.
- Connectivity: Limited in both - no Wi-Fi, NFC, Bluetooth. Ricoh adds HDMI out.
- Price-to-Performance: The FujiFilm JZ300, priced under $200, offers decent casual usage value. The Ricoh GXR, at around $570, targets serious enthusiasts willing to invest in image quality.
Final Thoughts and Recommendations
To wrap up, here’s how I’d advise prospective buyers based on their priorities:
Choose the FujiFilm FinePix JZ300 if:
- You want a compact, affordable camera with a versatile zoom lens for everyday snapshots, travel, or casual photography.
- Ease of use and portability outweigh the need for manual controls or RAW files.
- Video capture is a secondary concern.
- Your focus is on capturing straightforward images without fuss.
Choose the Ricoh GXR GR Lens A12 28mm F2.5 if:
- You prioritize image quality, manual controls, and the creative possibilities of a large APS-C sensor and a fast prime lens.
- You shoot portraits, street, landscape, or low-light scenarios where sensor performance and exposure flexibility matter.
- You want RAW support for post-processing.
- You can sacrifice zoom range and size for greater photo fidelity.
If you’re a beginner or casual user, the FujiFilm satisfies most needs at an excellent price point. If you’re a photography enthusiast or professional looking for a compact but capable walk-around with manual control and quality optics, the Ricoh GXR is the clear winner - though it comes at a heavier price.
I hope this comparison gives you a nuanced, practical understanding grounded in genuine hands-on experience. Want to see the cameras in action or hear my take on their operation? Check my detailed demo videos and sample galleries linked above.
Happy shooting!
FujiFilm JZ300 vs Ricoh GXR GR Lens A12 28mm F2.5 Specifications
| FujiFilm FinePix JZ300 | Ricoh GXR GR Lens A12 28mm F2.5 | |
|---|---|---|
| General Information | ||
| Make | FujiFilm | Ricoh |
| Model | FujiFilm FinePix JZ300 | Ricoh GXR GR Lens A12 28mm F2.5 |
| Also called | FinePix JZ305 | - |
| Category | Small Sensor Compact | Advanced Mirrorless |
| Announced | 2010-02-02 | 2010-09-21 |
| Body design | Compact | Rangefinder-style mirrorless |
| Sensor Information | ||
| Powered by | - | GR Engine III |
| Sensor type | CCD | CMOS |
| Sensor size | 1/2.3" | APS-C |
| Sensor dimensions | 6.17 x 4.55mm | 23.6 x 15.7mm |
| Sensor area | 28.1mm² | 370.5mm² |
| Sensor resolution | 12 megapixels | 12 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
| Max resolution | 4000 x 3000 | 4288 x 2848 |
| Max native ISO | 1600 | 3200 |
| Max enhanced ISO | 3200 | - |
| Lowest native ISO | 100 | 200 |
| RAW files | ||
| Autofocusing | ||
| Manual focus | ||
| Touch to focus | ||
| Continuous autofocus | ||
| Autofocus single | ||
| Tracking autofocus | ||
| Autofocus selectice | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Live view autofocus | ||
| Face detect autofocus | ||
| Contract detect autofocus | ||
| Phase detect autofocus | ||
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 28-280mm (10.0x) | 28mm (1x) |
| Maximum aperture | f/3.3-5.6 | f/2.5 |
| Macro focus range | 5cm | - |
| Focal length multiplier | 5.8 | 1.5 |
| Screen | ||
| Display type | Fixed Type | Fixed Type |
| Display sizing | 2.7 inch | 3 inch |
| Display resolution | 230k dot | 920k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch screen | ||
| Display technology | - | TFT color LCD |
| Viewfinder Information | ||
| Viewfinder type | None | Electronic (optional) |
| Features | ||
| Minimum shutter speed | 8 seconds | 180 seconds |
| Fastest shutter speed | 1/2000 seconds | 1/3200 seconds |
| Continuous shutter speed | - | 5.0fps |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | - | Yes |
| Set white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 2.60 m | - |
| Flash settings | Auto, On, Off, Slow sync, Red-eye reduction | Auto, On, Off, Red-Eye, Slow Sync, Manual |
| External flash | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (24 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (24 fps), 640 x 480 (24 fps), 320 x 240 (24 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video format | Motion JPEG | MPEG-4 |
| Mic input | ||
| Headphone input | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 168 gr (0.37 lbs) | 140 gr (0.31 lbs) |
| Physical dimensions | 97 x 57 x 29mm (3.8" x 2.2" x 1.1") | 113 x 70 x 56mm (4.4" x 2.8" x 2.2") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | - | 320 photos |
| Style of battery | - | Battery Pack |
| Battery model | NP-45A | DB-90 |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, 10 sec (3 images) ) |
| Time lapse feature | ||
| Storage media | SD/SDHC card, Internal | SD/SDHC, Internal |
| Storage slots | Single | Single |
| Retail pricing | $180 | $566 |