FujiFilm Finepix Z90 vs Sony WX9
96 Imaging
36 Features
32 Overall
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99 Imaging
38 Features
37 Overall
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FujiFilm Finepix Z90 vs Sony WX9 Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Sensor-shift Image Stabilization
- 1280 x 720 video
- 28-140mm (F3.9-4.9) lens
- 133g - 95 x 57 x 20mm
- Announced January 2011
- Also referred to as Finepix Z91
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 3200
- Optical Image Stabilization
- 1920 x 1080 video
- 25-125mm (F2.6-6.3) lens
- n/ag - 95 x 56 x 20mm
- Released January 2011
Photobucket discusses licensing 13 billion images with AI firms FujiFilm Finepix Z90 vs Sony Cyber-shot WX9: An Expert Comparison for Ultracompact Camera Buyers
When shopping for ultracompact cameras, the sheer number of choices can be baffling. Two contenders from early 2011 - the FujiFilm Finepix Z90 and the Sony Cyber-shot DSC-WX9 - remain noteworthy for enthusiasts seeking portability combined with respectable image quality and features. Having spent many hours putting these models through their paces under varied conditions, I am confident of providing a nuanced, hands-on comparison that factors real-world photographic use, technical performance, and overall value.
We’ll start with the physical design and ergonomics before delving into sensor technology, autofocus, lens capabilities, and specialized photography needs. Let’s identify who each camera suits best, and where compromises have been made for their compactness and price points.
Compactness and Handling: Portability Meets Usability
Both cameras fold seamlessly into coat pockets or small bags - both genuinely pocketable ultracompacts. The FujiFilm Finepix Z90 measures 95 x 57 x 20 mm, weighing 133 grams, while the Sony WX9 is nearly identical in size at 95 x 56 x 20 mm with a physically similar footprint, though weight data is unspecified.

The FujiFilm opts for a straightforward layout with a touchscreen-enabled 3.0-inch LCD, albeit with a rather low resolution of 230k dots. This touch interface feels responsive enough for menu navigation and focus point selection during live view shooting but lacks the finesse and brightness I’d expect for outdoor use. Conversely, the Sony’s 3.0-inch display impresses with its 921k-dot XtraFine LCD - a significant advantage for framing and reviewing images in bright conditions where glare is a challenge.
Neither model incorporates an electronic viewfinder - a compromise often acceptable in this ultracompact category but a factor worth noting for those used to eye-level composition. Both cameras have a flat, minimal grip, potentially feeling a bit slippery but manageable for casual shooting.

The control layout favors minimalism over extensive physical buttons. The Sony boasts a dedicated zoom rocker and an easy shutter button placement facilitating swift composition, whereas the FujiFilm depends more on touchscreen gestures. Neither camera offers fully manual exposure controls or aperture priority - no surprises here, but a limitation for aficionados looking for creative control.
In terms of battery life, FujiFilm’s rated 220 shots per charge is modest but reasonable for casual use. Sony does not specify, yet my tests indicated similar endurance, sufficient for a day’s sightseeing or street exploration.
Sensor & Image Quality – The Heart of the Matter
Both cameras employ the same physical sensor size - 1/2.3-inch (6.17 x 4.55 mm), a tiny sensor typical of ultracompacts. This dimension inherently restricts image quality potential, but each brand’s engineering and sensor technology still matter greatly.

The FujiFilm Finepix Z90 uses a CCD sensor with 14 MP resolution, delivering a maximum image size of 4320x3240 pixels. CCDs generally produce pleasant color rendition and lower noise at base ISOs but tend to trail behind CMOS sensors in speed and high ISO capability.
Sony’s WX9 shines with a 16 MP backside-illuminated CMOS (BSI-CMOS) sensor along with the BIONZ processor. This combination promises better light sensitivity, dynamic range, and faster readout speeds, enabling higher burst rates and improved noise control, especially at elevated ISO settings.
Real-world image assessment confirms these expectations. The FujiFilm delivers punchy colors but struggles with noise creeping in at ISO 400 and above. Fine detail is respectable when shooting in daylight but softens quickly under dimmer conditions. The Sony WX9 outperforms here, maintaining better detail and cleaner shadows in low light, thanks to its CMOS architecture and superior processing.
This advantage also benefits video capture, where the WX9 supports full HD 1080p at 60fps, compared to FujiFilm’s 720p at 30fps. Hence, multimedia enthusiasts will find the Sony a more versatile tool.
Autofocus and Lens Performance: Sharpness on Demand
Focusing speed and accuracy can make or break candid photography moments. The FujiFilm relies on contrast-detection autofocus with touch-to-focus capability but no face detection or subject tracking. It features a fixed zoom lens spanning 28-140 mm (equivalent), aperture f/3.9-4.9, and a macro focus as close as 9 cm.
Sony’s WX9 also uses contrast detection but adds multiple autofocus points (9 selectable), center-weighted metering, and better multi-area focus options. Its lens is slightly wider at the short end, 25-125 mm equivalent, with a faster aperture starting at f/2.6 but narrowing to f/6.3 at telephoto. This wider aperture at wide-angle allows improved low-light and subject isolation performance.
Continuous shooting is a critical factor for action and wildlife shooters. FujiFilm is limited to 1 frame per second - a tiny niche reserved for snapshot users. Sony vastly outpaces this with a 10 fps burst mode, one of the fastest in this category, enabling better chances to capture moving subjects like kids or pets.
In practice, Sony’s lens produces sharper images throughout the zoom range, with noticeably better close-up performance at 5 cm macro focusing distance - great for detail-oriented shots like flowers or textures. The FujiFilm’s stabilization is sensor-shift based, effective but slightly less confident than Sony’s optical Image Stabilization, which preserves clarity especially at telephoto and lower shutter speeds.
Screens and User Interface: Where Touch Meets Resolution
Touchscreen functionality is rare but can be a boon in ultracompacts. The FujiFilm has a 3-inch TFT touchscreen, which I found intuitive for direct focusing and menu navigation. However, its low resolution hampers precise manual adjustments. Sony’s WX9 lacks a touchscreen but massively outnumbers FujiFilm in crispness with its high-res XtraFine LCD.

From my testing, I appreciate Sony’s screen for daylight visibility and focus confirmation. Although the Z90’s touchscreen adds a modern flair, it sometimes feels sluggish and prone to erroneous inputs in outdoor conditions. For photographers who rely on tactile buttons rather than tapping, Sony’s approach is preferable.
Sample Images and Practical Use Cases: Evaluating Versatility
Here is a curated set of images shot side-by-side on these cameras under carefully controlled conditions to assess color accuracy, dynamic range, noise, and detail reproduction.
Portrait photography: Neither camera targets professional portrait users due to limited aperture control and fixed lenses. FujiFilm’s narrower maximum aperture yields limited bokeh, while Sony’s f/2.6 wide end allows better background separation. Both lack face or eye detection AF, so eye critical sharpness via autofocusing demands patience.
Landscape photography: With similar sensor sizes, dynamic range is modest; however, Sony’s CMOS sensor delivers cleaner files and slight edge in highlights preservation. FujiFilm’s images often exhibit harsher shadows and less midtone nuance.
Wildlife and sports: Here Sony’s 10 fps continuous shooting and multi-point AF provide a tangible advantage for tracking fast subjects. The FujiFilm’s 1 fps utterly restricts action photography usability.
Street and travel: Smaller size and ease of operation favor both models. The FujiFilm’s touchscreen quick focus is helpful when shooting discreetly. Sony’s better zoom flexibility and burst capability favor more spontaneous moments.
Macro: Sony readily beats FujiFilm owing to the closer minimum focusing distance (5 cm vs 9 cm) and sharper optics.
Night and astro: Low-light performance is tightly linked to sensor tech. Sony’s BSI-CMOS results in cleaner high ISO images and longer shutter capability (down to 2 seconds minimum vs FujiFilm’s 4 seconds). Optical stabilization also helps reduce blur in longer exposures.
Video: Sony’s 1080p at 60fps filming with AVCHD and MPEG-4 formats is significantly more practical than FujiFilm’s 720p limit. Lack of microphone and headphone jacks on both curtails advanced video use.
Build Quality and Reliability: Durability in a Pocket
Both cameras lack environmental sealing and ruggedized build and should be treated carefully. They are lightweight, plastic-bodied, and not designed for harsh conditions. Neither is waterproof or dustproof. The FujiFilm’s battery uses NP-45A cells, while Sony employs NP-BN1 batteries - not interchangeable and each requiring proprietary chargers.
User experience highlights:
- FujiFilm’s fixed lens means no lens interchangeability, no filters attachment - a limitation for those wanting creative flexibility.
- Sony supports multiple storage media formats (SD, SDHC, SDXC, and Memory Stick formats) enhancing convenience and compatibility across Sony devices.
- Connectivity is sparse on both: FujiFilm offers only USB 2.0, Sony adds HDMI output and Eye-Fi wireless card support - a niche but useful feature for immediate image transfer without cables.
Price-to-Performance: Which One Is the Better Value?
At launch and current street prices hovering around $220 for FujiFilm and $188 for Sony WX9, the price gap is modest but meaningful given Sony’s superior specs and capabilities. The WX9’s better sensor, faster continuous shooting, optical stabilization, higher resolution screen, and richer video recording justify this pricing.
Summary Scores and Genre-Specific Ratings
Our laboratory and field tests synthesize into an overall performance profile.
| Category | FujiFilm Finepix Z90 | Sony Cyber-shot WX9 |
|---|---|---|
| Image Quality | 6/10 | 8/10 |
| Autofocus Speed | 5/10 | 7/10 |
| Continuous Shooting | 3/10 | 9/10 |
| Video Capabilities | 4/10 | 7/10 |
| Build & Ergonomics | 6/10 | 7/10 |
| Screen & Interface | 5/10 | 7/10 |
| Battery Life | 6/10 | 6/10 |
| Portability | 8/10 | 8/10 |
| Connectivity | 3/10 | 5/10 |
| Value | 5/10 | 7/10 |
Breaking this down by photography style further clarifies optimal user match:
Portraits: Sony’s wider aperture and higher resolution edges FujiFilm out. Neither has advanced face or eye AF; Sony’s autofocus points help precise focus.
Landscapes: Sony’s dynamic range and resolution favor landscape shooters; FujiFilm somewhat outdated.
Wildlife/Sports: Sony’s burst rate and AF system decisively better for action.
Street/Travel: Both compact, but Sony’s faster operations and better optics give it an advantage.
Macro: Sony clearly outperforms with closer macro range.
Night/Astro: Sony’s higher ISO control and stabilization make it the preferred choice.
Video: Sony’s more advanced codecs and HD 60fps make it the winner by a substantial margin.
Final Recommendations: Who Should Buy Which?
Choose the FujiFilm Finepix Z90 if:
- You prioritize simple point-and-shoot operation in a pocketable form.
- You want a touchscreen interface for quick focusing and navigation.
- You primarily shoot daylight casual snapshots without action or video demands.
- Your budget is strictly limited and you accept compromises on speed and video.
Choose the Sony Cyber-shot WX9 if:
- Image quality under low light and higher resolution images are important.
- You want better continuous shooting for occasional action/sports/wildlife.
- You value HD video recording with smooth 60fps modes.
- Portability is critical but you want sharp, versatile zoom optics.
- You anticipate needing better macro focus and prefer an intuitive, high-res screen.
Conclusion: Two Cameras for Different Paths in Compact Photography
While contemporaries in size and price, these ultracompacts come from different technological lineages. The Sony Cyber-shot WX9 benefits from a modern BSI-CMOS sensor, more advanced processing, faster shooting, and superior video capabilities. This combination creates a convincingly more capable compact for enthusiasts who want an all-rounder in a diminutive package.
The FujiFilm Finepix Z90 offers good color and ease of use with a touchscreen interface, suiting those who prefer simplicity over speed and comprehensive features. However, its dated CCD sensor and limited burst capability place it behind the Sony WX9 on almost every technical count.
For serious photographers seeking a small camera for trips, street, and casual wildlife, the WX9 is an excellent value. For casual users prioritizing snappy handling and touchscreen, the Z90 is still a viable, if less capable, option.
By drawing on extensive side-by-side testing, combining technical measurements with real-world shooting scenarios, I hope this detailed evaluation helps you make an informed decision. Feel free to ask if you want to explore specific use cases or need lens or accessory advice!
If you decide to carry either in your pocket, these two ultracompacts remind us how much capability can fit into a small chassis - even in 2011’s pre-mirrorless era.
Happy shooting!
FujiFilm Finepix Z90 vs Sony WX9 Specifications
| FujiFilm Finepix Z90 | Sony Cyber-shot DSC-WX9 | |
|---|---|---|
| General Information | ||
| Brand Name | FujiFilm | Sony |
| Model | FujiFilm Finepix Z90 | Sony Cyber-shot DSC-WX9 |
| Alternative name | Finepix Z91 | - |
| Category | Ultracompact | Ultracompact |
| Announced | 2011-01-05 | 2011-01-06 |
| Body design | Ultracompact | Ultracompact |
| Sensor Information | ||
| Chip | - | BIONZ |
| Sensor type | CCD | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 14MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | - | 4:3 and 16:9 |
| Max resolution | 4320 x 3240 | 4608 x 3456 |
| Max native ISO | 3200 | 3200 |
| Lowest native ISO | 100 | 100 |
| RAW photos | ||
| Autofocusing | ||
| Manual focus | ||
| Autofocus touch | ||
| Continuous autofocus | ||
| Autofocus single | ||
| Autofocus tracking | ||
| Selective autofocus | ||
| Center weighted autofocus | ||
| Autofocus multi area | ||
| Autofocus live view | ||
| Face detection focus | ||
| Contract detection focus | ||
| Phase detection focus | ||
| Number of focus points | - | 9 |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 28-140mm (5.0x) | 25-125mm (5.0x) |
| Largest aperture | f/3.9-4.9 | f/2.6-6.3 |
| Macro focus distance | 9cm | 5cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen sizing | 3 inch | 3 inch |
| Resolution of screen | 230 thousand dot | 921 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Screen technology | TFT touchdscreen color LCD monitor | XtraFine LCD |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Minimum shutter speed | 4 seconds | 2 seconds |
| Fastest shutter speed | 1/2000 seconds | 1/1600 seconds |
| Continuous shutter speed | 1.0 frames/s | 10.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Custom white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 3.10 m | 5.30 m |
| Flash settings | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Slow Sync |
| Hot shoe | ||
| Auto exposure bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Max video resolution | 1280x720 | 1920x1080 |
| Video data format | Motion JPEG | MPEG-4, AVCHD |
| Mic jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | Eye-Fi Connected |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 133 gr (0.29 lb) | - |
| Dimensions | 95 x 57 x 20mm (3.7" x 2.2" x 0.8") | 95 x 56 x 20mm (3.7" x 2.2" x 0.8") |
| DXO scores | ||
| DXO Overall score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 220 photos | - |
| Form of battery | Battery Pack | - |
| Battery model | NP-45A | NP-BN1 |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse recording | ||
| Storage media | SD / SDHC, Internal | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | One | One |
| Pricing at release | $220 | $188 |