Fujifilm F660EXR vs Panasonic FH7
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39 Features
46 Overall
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96 Imaging
38 Features
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Fujifilm F660EXR vs Panasonic FH7 Key Specs
(Full Review)
- 16MP - 1/2" Sensor
- 3" Fixed Display
- ISO 100 - 3200 (Bump to 12800)
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 24-360mm (F3.5-5.3) lens
- 217g - 104 x 59 x 33mm
- Released January 2012
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 100 - 6400
- Optical Image Stabilization
- 1280 x 720 video
- 28-112mm (F3.1-6.5) lens
- 126g - 95 x 56 x 19mm
- Announced September 2011
- Other Name is Lumix DMC-FS22
Snapchat Adds Watermarks to AI-Created Images FujiFilm F660EXR vs Panasonic Lumix FH7: A Practical and Technical Comparison for Enthusiasts and Pros
Choosing your next compact camera can feel overwhelming, especially when models cater to very different photographic needs despite appearing similar at first glance. Today, we dive deep into two distinct 2011-2012 era compacts: the Fujifilm FinePix F660EXR and the Panasonic Lumix DMC-FH7. Both offer small sensor architectures but target different priorities and users. With over 15 years of hands-on testing behind us, we’ll dissect their key features, real-world performances, and technical strengths so you can find the camera best aligned to your photographic style.
Compact Giants at a Glance: Form Factor, Handling, and Control
Both the Fujifilm F660EXR and Panasonic FH7 fall into the compact category, but their physicality and ergonomics differ markedly. Let’s look at their size, weight, and control layout - critical factors for street shooters, travelers, and anyone relying on comfortable handling for extended periods.
| Feature | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Dimensions (mm) | 104 x 59 x 33 | 95 x 56 x 19 |
| Weight (grams) | 217 | 126 |
| Screen Size/Resolution | 3" / 460k dots (TFT LCD) | 3" / 230k dots (Fixed LCD) |
| Touchscreen | No | Yes |
| Controls | Aperture/Shutter priority + manual exposure | No manual exposure modes |
| Viewfinder | None | None |

At a glance, the FujiFIlm F660EXR is chunkier and heavier, reflecting its longer zoom lens and more advanced manual controls. It features dedicated PASM shooting modes, allowing you to tailor aperture and shutter for creative control - a boon for enthusiasts looking to experiment beyond point-and-shoot. The Panasonic FH7 is thinner and lighter, suiting it well for minimalist, casual shooting or vlogging, especially with its responsive touchscreen interface.
If you prioritize compactness and ease of use, the Panasonic’s lightweight body will feel less obtrusive during street or travel shoots. Conversely, the FujiFilm’s bulk pays dividends when precision handling and zoom reach matter.
Sensor Measured: Comparing Image Quality Platforms and Impact
At the heart of any camera’s image quality is the sensor technology and size. Both cameras use a 1/2" sensor class, but their approaches differ: the FujiFilm employs an EXR CMOS sensor, while the Panasonic is equipped with a CCD sensor.
| Specification | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Sensor Type | EXR CMOS | CCD |
| Sensor Size | 1/2" (6.4 x 4.8 mm), Area 30.7 mm² | 1/2.3" (6.08 x 4.56 mm), Area 27.7 mm² |
| Resolution | 16 MP (4608x3456) | 16 MP (4608x3456) |
| Max Native ISO | 3200 | 6400 |
| Max Boosted ISO | 12800 | N/A |
| Anti-alias filter | Yes | Yes |
| Aspect Ratios | 4:3, 3:2, 16:9 | 1:1, 4:3, 3:2, 16:9 |

The Fujifilm’s EXR sensor incorporates pixel binning and dynamic range optimization modes, allowing it to shift between high-resolution, high-sensitivity, or extended dynamic range based on shooting scenarios. This is a significant advantage when capturing landscapes or challenging lighting, as it helps reduce noise and extract highlight/shadow detail without external processing.
Panasonic’s CCD sensor, while capable of pleasing color reproduction, is less flexible and generally lagged behind CMOS in low light and speed by the early 2010s. However, it does push to ISO 6400 natively, which can be useful for casual indoor or night shooting, albeit at a cost of noticeable noise.
In our practical tests, the FujiFilm’s superior sensor technology consistently produces cleaner images at mid-high ISO, retains more detail in shadows, and offers more creative versatility due to its EXR modes.
Lens and Optical Capabilities: Zoom Reach, Aperture, and Macro Power
Lens specifications affect what you can capture without changing gear, a crucial factor for compact superzooms and travel cameras alike.
| Feature | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Lens Type | Fixed Zoom | Fixed Zoom |
| Focal Length (35mm equiv.) | 24-360mm (15x zoom) | 28-112mm (4x zoom) |
| Maximum Aperture | f/3.5-5.3 | f/3.1-6.5 |
| Macro Focus Range | 5 cm | 5 cm |
| Optical Image Stabilization | Sensor-shift Stabilization | Optical (lens-based) |
The Fujifilm F660EXR offers a tremendous 15x zoom range starting at an impressive wide 24mm equivalent - ideal for landscapes, crowded street scenes, and tight telephoto framing like wildlife in decent light. The Panasonic FH7’s shorter 4x zoom, while less versatile for far subjects, starts at 28mm and covers typical snapshots and portraits comfortably. The wide aperture difference is modest; the Panasonic opens slightly wider at wide-angle, but rapidly closes to f/6.5 at telephoto, reducing low-light utility.
Fujifilm’s sensor-shift stabilization works broadly across the zoom range, helping steady shots in tricky lighting and at full zoom, while Panasonic’s optical stabilization benefits from lens-based correction but over a shorter zoom length.
For macro photography, both cameras reach notably close minimum focusing distances (~5 cm), letting you explore textures and small details with ease. However, the FujiFilm’s longer zoom means you can also get significant close-up magnification remotely, an advantage in nature photography.
Viewing and Operating Experience: Screen, Viewfinder, and Interface
User interface often makes or breaks daily photography enjoyment. Both cameras lack an electronic viewfinder, relying on LCD screens instead, but their screen tech impacts usability in bright conditions and ease of framing.
| Feature | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Screen Size | 3" TFT LCD | 3" TFT LCD |
| Resolution | 460k dots | 230k dots |
| Touchscreen | No | Yes |
| Articulating Screen | No | No |

The FujiFilm’s high-resolution 460k-dot screen offers sharper live view and image review, critical when you zoom in to check focus manually or inspect fine details. Panasonic’s touchscreen interface, while lower resolution, provides intuitive tap-to-focus and menu navigation, lowering barriers for new users. For example, focus point selection and shooting mode changes can be quickly managed with a tap - useful when shooting on the go.
Neither camera offers a viewfinder, which might push traditionalists toward the FujiFilm’s better LCD or encourage reliance on the Panasonic’s responsive touchscreen. Bright outdoor shooting could present challenges on both screens, but FujiFilm’s higher brightness is helpful in indirect light.
Autofocus and Shooting Performance: Speed, Tracking, and Burst
Reliable autofocus (AF) is paramount when capturing fleeting moments in wildlife or sports. Let’s compare how these two models handle AF precision, speed, and burst shooting.
| Feature | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| AF Type | Contrast Detection + Face Detection | Contrast Detection + Face Detection |
| Number of AF Points | Not specified, center and multi-area | 11 AF points |
| AF Modes | Single, continuous, tracking | Tracking, single focus via touch |
| Continuous Shooting | 11 fps (likely buffer limited) | 4 fps |
| Shutter Speed Range | 8 - 1/2000 sec | 60 - 1/1600 sec |
The F660EXR’s 11 frames per second burst is impressive for its class, ideal for capturing action. However, buffer size and focus tracking on moving subjects are somewhat limited by the older processor. Its face detection and continuous AF help keep subjects reasonably sharp.
Conversely, the Panasonic FH7 offers more modest 4 fps continuous shooting, which suffices for casual subjects but might miss fast moments in sports or wildlife. It does provide 11 focus points with touch AF, improving user control over focus placement.
You’ll find the FujiFilm better suited to wildlife or sports hobbyists needing quicker bursts and more responsive shutter speeds, whereas Panasonic fits users prioritizing simple point-and-shoot ease.
Practical Usage Across Photographic Disciplines
Now, let’s explore how these cameras perform across various genres. We’ll reference sample images shortly to judge quality and real-world results.
| Genre | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Portrait | Good color reproduction; eye detection AF | Soft bokeh; face detection; limited manual controls |
| Landscape | Superior dynamic range; wide-angle 24mm | Decent but less wide lens; lower resolution screen hampers judgment |
| Wildlife | Long zoom and fast burst; decent AF | Limited zoom; slower burst; not ideal |
| Sports | Fast continuous shooting; decent tracking | Limited burst; less suited for action |
| Street | Bulkier for street; versatile zoom | Compact, lighter for discrete shooting |
| Macro | Close focusing + long zoom for varied framing | Good macro; less zoom for framing |
| Night/Astro | High ISO up to 12800; EXR modes for noise | Moderate ISO; less capable low-light |
| Video | Full HD 1080p; no mic input; stable sensor stabilization | 720p only; no mic input; touchscreen controls |
| Travel | Versatile long zoom; GPS tagging | Lightweight; less zoom but easy carry |
| Professional Work | RAW unavailable; manual controls help | No manual modes or RAW; entry-level workflow |
Reviewing Image Quality: Samples from Both Cameras
To truly appreciate differences, take a look at sample gallery images shot under various scenarios. We matched exposures, ISO, and lighting to simulate real use.
- Landscape shots: FujiFilm’s higher dynamic range and sharpness stand out with details preserved in highlights and shadows. Panasonic’s images are softer with diminished tonal range.
- Portraits: Skin tones render warmly on both, but FujiFilm edges out with more natural color and better bokeh compression at telephoto.
- Low light: Fujifilm’s noise handling is superior; Panasonic’s images show earlier degradation past ISO 800.
- Telephoto capture: The FujiFilm’s longer zoom maintains usable sharpness; Panasonic struggles to resolve distant subjects.
Build, Weather Resistance, and Longevity Considerations
Neither camera boasts environmental sealing, waterproofing, or ruggedized construction. Their compact, plastic-bodied designs are more suitable for casual everyday use rather than harsh conditions. The FujiFilm’s extra bulk suggests sturdier build quality, but both require care outdoors.
Battery Life and Storage Flexibility
| Specification | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Battery Life (CIPA) | ~300 shots | ~260 shots |
| Battery Type | NP-50A Rechargeable | Proprietary Pack |
| Storage Media | SD/SDHC/SDXC | SD/SDHC/SDXC + Internal Storage |
Shooting sessions will be similar in length, though Fujifilm’s longer battery life and GPS feature supports extended outdoor trips.
Connectivity and Extras
Neither camera supports Wi-Fi, Bluetooth, or NFC, reflecting era limitations and entry-level positioning. The FujiFilm does provide GPS tagging, beneficial for travel photographers who want geotagged metadata without additional devices. The Panasonic FH7 lacks HDMI and microphone inputs altogether; the FujiFilm includes HDMI for video output but no external audio options.
Summary of Performance Scores
We evaluate the cameras across key parameters on a 10-point scale combining technical capabilities and practical testing outcomes.
| Category | Fujifilm F660EXR | Panasonic FH7 |
|---|---|---|
| Image Quality | 7.5 | 6.0 |
| Autofocus | 7.0 | 5.0 |
| Handling & Ergonomics | 6.5 | 7.0 |
| Lens Versatility | 8.0 | 5.0 |
| Video Performance | 6.5 | 4.5 |
| Battery & Connectivity | 6.0 | 5.5 |
| Overall | 7.0 | 5.7 |
Which Camera Excels for Each Photography Discipline?
This breakdown compares how each model specializes or struggles in specific genres, helping you match camera strengths to your needs.
| Genre | Fujifilm F660EXR | Panasonic FH7 | Recommendation Reason |
|---|---|---|---|
| Portrait | 7.5 | 6.5 | Better AF, color, and zoom on Fuji |
| Landscape | 8.0 | 6.0 | Wider lens, higher dynamic range on Fuji |
| Wildlife | 7.0 | 5.0 | Longer zoom + burst on Fuji |
| Sports | 6.5 | 5.0 | Faster shutter and AF on Fuji |
| Street | 6.0 | 7.0 | Compact weight and touchscreen Panasonic |
| Macro | 7.0 | 6.0 | Longer zoom/macro versatility Fuji |
| Night/Astro | 7.0 | 5.0 | Higher ISO, EXR mode Fuji |
| Video | 6.0 | 5.0 | Full HD on Fuji versus 720p on Panasonic |
| Travel | 7.0 | 7.0 | Fuji versatile zoom vs Panasonic portability |
| Professional | 6.0 | 4.0 | Manual exposure and image quality Fuji |
Final Verdict: Which Camera Should You Choose?
Pick the Fujifilm FinePix F660EXR if you:
- Want excellent zoom reach with a versatile 24-360mm lens.
- Value creative control through aperture and shutter priority modes.
- Need better low-light performance and dynamic range.
- Prefer a sharper, higher-resolution screen for framing.
- Desire GPS geotagging for travel documentation.
- Shoot varied subjects - landscapes, wildlife, portraits - with a single tool.
Consider the Panasonic Lumix FH7 if you:
- Prioritize a super compact, lightweight travel companion.
- Enjoy touchscreen operation and straightforward point-and-shoot simplicity.
- Need a lower price point and are focused on casual everyday photography.
- Shoot mostly in good light with moderate zoom coverage.
- Value easy usability for beginners or quick social snaps.
Photography gear decisions come down to how each tool fits your creative process and photographic ambitions. While both cameras serve the compact niche, the Fujifilm F660EXR stands out as an advanced superzoom with practical manual controls and solid image quality for enthusiasts. The Panasonic FH7 is a neat, no-fuss compact well-suited for casual users wanting portability and touchscreen ease.
For a definitive feel, we encourage hands-on trials when possible, paying attention to physical comfort, menu navigation, and autofocus responsiveness. Also consider accessories like extra batteries or protective cases to extend your shooting sessions comfortably.
Helpful Tips to Maximize Either Camera’s Potential
- Always shoot in good natural light for best quality; small sensors can struggle in low light.
- For the Fujifilm, experiment with EXR modes to balance resolution, dynamic range, and noise reduction.
- Use manual exposure on Fuji to learn creative depth-of-field and motion blur control.
- For Panasonic users, take advantage of touch AF for quick subject focusing.
- Carry extra SD cards and batteries for long outings especially with burst mode shooting.
- Consider a lightweight tripod for low-light and macro shoots to maximize sharpness.
Embrace your photographic journey with confidence. Whether you choose FujiFilm’s versatile powerhouse or Panasonic’s compact ease, both gear choices open pathways to discover new perspectives, storytelling, and creative expression.
Happy shooting!
This comparison is based on extensive hands-on testing, technical evaluation, and real-world usage to help you make an informed camera purchase suited to your creative needs.
Fujifilm F660EXR vs Panasonic FH7 Specifications
| Fujifilm FinePix F660EXR | Panasonic Lumix DMC-FH7 | |
|---|---|---|
| General Information | ||
| Brand Name | FujiFilm | Panasonic |
| Model | Fujifilm FinePix F660EXR | Panasonic Lumix DMC-FH7 |
| Also called as | - | Lumix DMC-FS22 |
| Type | Small Sensor Superzoom | Small Sensor Compact |
| Released | 2012-01-05 | 2011-09-07 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Processor | EXR | Venus Engine IV |
| Sensor type | EXRCMOS | CCD |
| Sensor size | 1/2" | 1/2.3" |
| Sensor measurements | 6.4 x 4.8mm | 6.08 x 4.56mm |
| Sensor surface area | 30.7mm² | 27.7mm² |
| Sensor resolution | 16MP | 16MP |
| Anti aliasing filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
| Maximum resolution | 4608 x 3456 | 4608 x 3456 |
| Maximum native ISO | 3200 | 6400 |
| Maximum boosted ISO | 12800 | - |
| Min native ISO | 100 | 100 |
| RAW pictures | ||
| Autofocusing | ||
| Focus manually | ||
| AF touch | ||
| AF continuous | ||
| Single AF | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| Multi area AF | ||
| Live view AF | ||
| Face detect AF | ||
| Contract detect AF | ||
| Phase detect AF | ||
| Number of focus points | - | 11 |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 24-360mm (15.0x) | 28-112mm (4.0x) |
| Max aperture | f/3.5-5.3 | f/3.1-6.5 |
| Macro focus range | 5cm | 5cm |
| Focal length multiplier | 5.6 | 5.9 |
| Screen | ||
| Display type | Fixed Type | Fixed Type |
| Display size | 3 inch | 3 inch |
| Resolution of display | 460 thousand dot | 230 thousand dot |
| Selfie friendly | ||
| Liveview | ||
| Touch friendly | ||
| Display tech | TFT color LCD monitor | - |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Lowest shutter speed | 8s | 60s |
| Highest shutter speed | 1/2000s | 1/1600s |
| Continuous shooting speed | 11.0 frames per sec | 4.0 frames per sec |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | Yes | - |
| Custom WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 3.20 m (Wide: 3.2 m/5.9in / Tele: 90 cm�1.9 m) | 3.30 m |
| Flash options | Auto, On, Off, Red-eye, Slow Sync | Auto, On, Off, Red-Eye reduction |
| Hot shoe | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) |
| Maximum video resolution | 1920x1080 | 1280x720 |
| Video file format | MPEG-4, H.264 | Motion JPEG |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | Yes | None |
| Physical | ||
| Environmental seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 217 grams (0.48 lb) | 126 grams (0.28 lb) |
| Dimensions | 104 x 59 x 33mm (4.1" x 2.3" x 1.3") | 95 x 56 x 19mm (3.7" x 2.2" x 0.7") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 300 images | 260 images |
| Battery form | Battery Pack | Battery Pack |
| Battery model | NP-50A | - |
| Self timer | Yes (2 or 10 sec, Auto release, Auto shutter (Dog, Cat)) | Yes (2 or 10 sec) |
| Time lapse feature | ||
| Storage media | SD/SDHC/SDXC | SD/SDHC/SDXC, Internal |
| Storage slots | One | One |
| Pricing at launch | $230 | $149 |