Fujifilm S9400W vs Ricoh WG-20
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Fujifilm S9400W vs Ricoh WG-20 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 12800
- Optical Image Stabilization
- 1920 x 1080 video
- 24-1200mm (F2.9-6.5) lens
- 670g - 123 x 87 x 116mm
- Announced January 2014
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 80 - 6400
- Digital Image Stabilization
- 1280 x 720 video
- 28-140mm (F3.5-5.5) lens
- 164g - 114 x 58 x 28mm
- Revealed February 2014
Photography Glossary Fujifilm S9400W vs Ricoh WG-20: Bridging Functionality and Adventure in Compact Cameras
When diving into the world of compact digital cameras, choices abound, but two models from 2014 still spark interest among enthusiasts wanting simple, versatile tools: the Fujifilm FinePix S9400W and the Ricoh WG-20. Both hail from respected manufacturers yet serve very different photographic philosophies. Having put these cameras through a series of comparative tests and practical shoots, I’m here to help you navigate their strengths, trade-offs, and who they might suit best.

First Impressions: Size, Handling, and Build
At a glance, these cameras diverge significantly in form factor and intended use. The Fujifilm S9400W is an SLR-like bridge camera with substantial bulk - it weighs 670g and measures roughly 123x87x116mm, providing a confident grip and physical controls meant for photographers eager for manual involvement without swapping lenses.
Conversely, the Ricoh WG-20 is a compact, ruggedized point-and-shoot, weighing only 164g with a slim profile of 114x58x28mm. It screams portability and durability, designed for adventurers and casual shooters who might take it underwater or into harsher environments without worry.
From personal testing, the S9400W’s ergonomics favor photographers who value heft and control. Its placement of dials and buttons helps when tracking fast subjects or manually tweaking exposure. The WG-20, while pocket-friendly, offers more basic control, leaning heavily on automation with limited manual override.

Sensor Technologies and Image Quality Insights
Both cameras employ 1/2.3” sensors, a common footprint for compact cameras, but the devil is in the details.
- The Fujifilm S9400W uses a 16-megapixel CMOS sensor, an edge for resolution and potential low-light sensitivity.
- The Ricoh WG-20 relies on a 14-megapixel CCD sensor, generally considered less capable in dim conditions, though often praised for color rendition.
The sensor dimensions (approx. 6.17x4.55mm) and resulting sensor area (~28 mm²) are identical. What really separates them is the sensor type and processor capabilities (though Fuji does not list its processor specifically here).
In real-world shoots, the S9400W delivers finer detail across various ISO ranges, especially at base ISO 100, where noise stays in check and dynamic range feels more generous. In shadows and highlights, Fuji’s CMOS sensor exhibits better retention and smoother gradations. The WG-20’s CCD sensor, notable for its natural color tones, excels in vibrant daylight but struggles in low light, producing grainier results even at moderate ISO levels. The limited top ISO of 6400 (vs Fuji’s 12800) also caps Ricoh’s flexibility in darker scenes.

The Lens Story: Zoom and Aperture Versatility
The Fujifilm S9400W offers an extraordinary zoom range of 24-1200mm equivalent (50×), a hallmark of bridge cameras. Its aperture spans F2.9 at the wide end to F6.5 at full telephoto. This versatility lets you nimbly shift from landscapes to distant wildlife, making it very appealing for travel and general-purpose shooting.
On the other hand, Ricoh WG-20 provides a more modest 28-140mm equivalent zoom (5×) with a lens aperture from F3.5 to F5.5. While this restricts long-range reach, the F3.5 bright end is serviceable for everyday use and macro.
A note on macro performance: Both cameras claim minimum focusing distances around 1cm, but I found the WG-20’s dedicated macro modes slightly more straightforward with stable focusing at close distances due to its digital stabilization aiding in steadiness.
Autofocus, Exposure Control, and User Interface
If you appreciate manual exposure modes, the Fujifilm S9400W is the clear pick, boasting shutter and aperture priority modes plus fully manual exposure - rare for a small sensor superzoom at this price point. It implements contrast-detection autofocus with face detection and continuous AF tracking, facilitating subject tracking in both stills and video modes.
Ricoh WG-20 simplifies the experience with autofocus contrast detection and nine focus points, but it lacks manual exposure modes or shutter priority. The camera is geared towards ease: it offers face detection and basic AF tracking but has a single continuous shooting frame rate and more limited exposure compensation.
Neither camera offers raw image capture, which may deter some photographers focused on post-processing latitude.

From a usability standpoint, the Fuji’s 3-inch fixed TFT LCD with 460k-dot resolution provides a clearer and more comfortable view compared to Ricoh’s smaller 2.7-inch screen at 230k dots. The S9400W’s electronic viewfinder (EVF), though modest in resolution at 201k dots, is preferable for bright daylight shooting, where LCDs struggle.
Burst Rate and Shutter Speeds: Action Capabilities
Sports and wildlife shooters – heads up. The Fujifilm S9400W offers a fast 10 frames per second burst, which is impressive for the category. It features shutter speeds ranging from a leisurely 8 seconds up to 1/1700 second, enabling both long exposures and freezing fast action (although 1/1700 sec is moderately limited compared to pricier models).
Ricoh WG-20, by contrast, caps burst at a very modest 1 fps and shutter speeds max out at 1/1500 sec, which clearly limits capturing fast sequences or extremely fast motion.
Build and Weather Resistance: Adventure-Ready or Not?
This is a defining difference between these two cameras. The Ricoh WG-20 is a well-hardened compact, fully waterproof, shockproof, freeze-proof, and dust-resistant - built for rough outdoor use without an extra housing. It’s an ideal companion for snorkeling, hiking in wet climates, or even a casual downhill ski day. Outdoor enthusiasts will appreciate how it shrugs off conditions that would send the S9400W back for repairs.
The Fujifilm S9400W, lacking any weather sealing or ruggedization, requires cautious handling in adverse weather. It’s designed more as a solid travel zoom you don’t mind carrying but won’t abuse with water or dust.
Battery Life and Storage
Battery endurance is important - especially if you’re on the move. Here, the Fujifilm S9400W benefits from its AA battery design, using 4 x AA batteries that can be swapped readily anywhere, lasting approximately 500 shots per set. It’s a big plus for travel photographers tired of proprietary battery anxieties.
The Ricoh WG-20 relies on a proprietary Lithium-Ion pack rated for about 260 shots, which may require carrying spares for an extended outing. However, Lithium batteries generally perform better in cold weather than AAs, which is relevant for the WG-20’s rugged use case involving freeze-proof capabilities.
Both cameras utilize SD card storage options (SD, SDHC, SDXC) - no surprises there.
Video Capabilities: How Do They Measure Up?
Both cameras support HD video, but with noticeable differences:
-
The Fujifilm S9400W shoots 1080p at 60i (interlaced), which while not progressive 60p, still produces acceptable footage. Its codec is H.264, a standard that balances quality and file size efficiently. Optical image stabilization in video mode (thanks to lens stabilization) aids handheld shooting.
-
The Ricoh WG-20 shoots up to 720p at 30fps using MJPEG codec, which tends to produce larger files with less compression efficiency and lower video quality comparatively.
Neither camera has microphone or headphone jacks, limiting audio control for serious videographers. Neither supports 4K.
For casual vloggers or holiday shooters, the S9400W’s higher resolution video and stabilized lens provide a better experience.
Connectivity: Sharing and Tethering Ease
The Fujifilm S9400W includes built-in Wi-Fi, a valuable tool for instant image sharing to smartphones or tablets without removing cards. It has HDMI and USB 2.0 ports.
The Ricoh WG-20 has no wireless connectivity but supports HDMI out and USB 2.0. Given its emphasis on outdoor ruggedness, the lack of wireless might be a deterrent for users wanting quick social media uploads in the field.
Real-World Photo Samples and Image Quality Showcase
Let me show you some sample images from both cameras taken under controlled and varied lighting scenarios to illustrate these points clearly.
Notice how the Fujifilm images show finer details, better dynamic range in landscape shots, and more pleasing bokeh in portrait examples despite the small sensor. Skin tones appear more natural due to Fuji’s color science. The WG-20 images often feel punchier in bright light but can lose subtlety and suffer in shadow detail, with more evident noise beyond ISO 800.
Overall Performance Ratings – Numbers Meet Experience
Assigning a numerical score after hours of evaluation:
The Fujifilm S9400W edges ahead primarily due to its versatility, superior zoom range, richer exposure controls, and better image quality. The Ricoh WG-20 scores respectably for durability and ease of use but lags behind in image fidelity and creative flexibility.
Photography Genres: Which Camera Excels Where?
Let’s break it down by photographic uses:
| Photography Type | Fujifilm S9400W | Ricoh WG-20 |
|---|---|---|
| Portrait | 8/10 - Natural skin tones, good AF face detection | 6/10 - Limited manual control, decent AF |
| Landscape | 8/10 - Wide zoom, good dynamic range | 6/10 - Waterproof but limited range |
| Wildlife | 9/10 - 50× zoom, fast bursts, tracking AF | 4/10 - Limited zoom, slow burst |
| Sports | 8/10 - 10fps, reliable AF in good light | 3/10 - Single shot only |
| Street | 6/10 - Larger size, slower operation | 7/10 - Compact, discrete, rugged |
| Macro | 7/10 - Close focus with optical IS | 8/10 - Dedicated macro mode, stable focus |
| Night/Astro | 6/10 - ISO 12800 max, no raw | 4/10 - Poor low light ISO performance |
| Video | 7/10 - 1080p stabilized | 5/10 - 720p MJPEG only |
| Travel | 7/10 - Versatile zoom, heavier | 9/10 - Lightweight, rugged, easy |
| Professional work | 5/10 - No raw, no weather sealing | 4/10 - Limited controls, no raw |
Putting It Together: Who Should Pick Which?
Choose the Fujifilm FinePix S9400W if:
- You want a versatile zoom range for everything from wide landscapes to distant subjects.
- Manual exposure control and shooting flexibility matter to you.
- You shoot in varied lighting conditions and want better image quality at higher ISO.
- You appreciate having an EVF and larger, sharper LCD for composition.
- You don’t mind carrying a heftier camera with AA batteries.
Go for the Ricoh WG-20 if:
- You need an ultra-durable, waterproof camera to accompany you on rugged adventures.
- Portability and compactness are priorities.
- You shoot mostly in daylight or casual modes where creative control is secondary.
- You want decent macro capabilities without fuss.
- Battery endurance and proprietary pack size aren’t deal-breakers, and you embrace basic video.
Final Thoughts: Real-World Value and Utility
Both cameras serve very different niches. The Fuji S9400W stands out as an affordable bridge camera, packing a formidable zoom and control package suitable for travel, wildlife, and everyday photography. In contrast, the Ricoh WG-20 epitomizes ruggedness and simplicity, perfect for outdoor enthusiasts wanting a no-nonsense shooter to survive the elements.
My personal experience aligns with these conclusions: if you want creative flexibility plus decent image quality and zoom reach, Fuji’s S9400W is the better deal for its $330 price. But if your priority is waterproof durability with ability to shoot close macro or take underwater shots with minimal hassle, the WG-20 is worth its $370 asking price.
In summary, your choice boils down to versatility and image quality versus durability and portability. Both cameras, nearly a decade old, remind us how specific design philosophies shape photographic tools - and highlight that even modest sensors paired with strong optics can satisfy particular needs impressively.
If you’re still undecided or thinking of recent alternatives, keep an eye out for models that blend bridge zooms with true weather sealing, or compact rugged cameras offering better sensor tech and Wi-Fi connectivity.
Happy shooting, and as always, don’t hesitate to experiment - sometimes the best camera is the one you have on hand.
Appendix: Technical Specifications Recap
| Feature | Fujifilm S9400W | Ricoh WG-20 |
|---|---|---|
| Sensor | 1/2.3” CMOS, 16MP | 1/2.3” CCD, 14MP |
| Lens Zoom Range | 24–1200mm (50×) | 28–140mm (5×) |
| Max Aperture | F2.9–6.5 | F3.5–5.5 |
| ISO Range | 100–12800 | 80–6400 |
| Exposure Modes | P, S, A, M | Auto only |
| Continuous Shooting | 10 fps | 1 fps |
| Image Stabilization | Optical | Digital |
| Video Resolution | 1080p 60i H.264 | 720p 30fps MJPEG |
| Viewfinder | EVF (201k dots) | None |
| Screen Size/Resolution | 3.0” / 460k dots | 2.7” / 230k dots |
| Weather Sealing | No | Yes (waterproof, shockproof) |
| Battery Type | 4× AA | Lithium-ion pack |
| Weight | 670 g | 164 g |
| Price (approximate) | $330 | $370 |
Thanks for reading - I hope this detailed comparison clears up your decision. Let me know if you’d like insights on newer options or specific shooting scenarios!
Fujifilm S9400W vs Ricoh WG-20 Specifications
| Fujifilm FinePix S9400W | Ricoh WG-20 | |
|---|---|---|
| General Information | ||
| Company | FujiFilm | Ricoh |
| Model type | Fujifilm FinePix S9400W | Ricoh WG-20 |
| Class | Small Sensor Superzoom | Waterproof |
| Announced | 2014-01-06 | 2014-02-05 |
| Physical type | SLR-like (bridge) | Compact |
| Sensor Information | ||
| Sensor type | CMOS | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor area | 28.1mm² | 28.1mm² |
| Sensor resolution | 16 megapixels | 14 megapixels |
| Anti alias filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 1:1, 4:3 and 16:9 |
| Maximum resolution | 4608 x 3456 | 4288 x 3216 |
| Maximum native ISO | 12800 | 6400 |
| Lowest native ISO | 100 | 80 |
| RAW files | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| AF continuous | ||
| AF single | ||
| Tracking AF | ||
| Selective AF | ||
| AF center weighted | ||
| Multi area AF | ||
| AF live view | ||
| Face detection AF | ||
| Contract detection AF | ||
| Phase detection AF | ||
| Total focus points | - | 9 |
| Cross type focus points | - | - |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | 24-1200mm (50.0x) | 28-140mm (5.0x) |
| Largest aperture | f/2.9-6.5 | f/3.5-5.5 |
| Macro focusing range | 1cm | 1cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Type of screen | Fixed Type | Fixed Type |
| Screen sizing | 3 inch | 2.7 inch |
| Screen resolution | 460k dots | 230k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch operation | ||
| Screen technology | TFT LCD | TFT LCD |
| Viewfinder Information | ||
| Viewfinder | Electronic | None |
| Viewfinder resolution | 201k dots | - |
| Viewfinder coverage | 97 percent | - |
| Features | ||
| Slowest shutter speed | 8s | 4s |
| Maximum shutter speed | 1/1700s | 1/1500s |
| Continuous shooting rate | 10.0 frames/s | 1.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manual mode | ||
| Exposure compensation | Yes | - |
| Set WB | ||
| Image stabilization | ||
| Integrated flash | ||
| Flash distance | 7.00 m | 4.00 m (Auto ISO) |
| Flash modes | Auto, forced flash, suppressed flash, slow synchro | Auto, flash off, flash on, auto + redeye |
| Hot shoe | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment metering | ||
| Average metering | ||
| Spot metering | ||
| Partial metering | ||
| AF area metering | ||
| Center weighted metering | ||
| Video features | ||
| Video resolutions | 1920 x 1080 (60i), 1280 x 960 (60p), 640 x 480 (30p) | 1280 x 720 (30p, 15p), 640 x 480 (30p, 15p), 320 x 240 (30p, 15p) |
| Maximum video resolution | 1920x1080 | 1280x720 |
| Video data format | H.264 | Motion JPEG |
| Mic port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 670 gr (1.48 lbs) | 164 gr (0.36 lbs) |
| Physical dimensions | 123 x 87 x 116mm (4.8" x 3.4" x 4.6") | 114 x 58 x 28mm (4.5" x 2.3" x 1.1") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 500 photographs | 260 photographs |
| Style of battery | AA | Battery Pack |
| Battery ID | 4 x AA | D-LI92 |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 secs) |
| Time lapse feature | ||
| Type of storage | SD/SDHC/SDXC, Internal | SD/SDHC/SDXC, internal |
| Card slots | 1 | 1 |
| Launch price | $330 | $370 |